This is the Dumbest Product I've Ever Reviewed

foreigner, okay, it's a little hard to believe, but yes,

this

is a real

product

, what I have in my hand is the new Dyson Zone air purifying headphones, that's exactly what they are called, you can search for them, so when

this

started to appear for the first time actually. Dyson social media channels. I had to check the calendar to make sure it wasn't April 1 because, seriously, Dyson, are you kidding me right now? It's a thousand dollars for air-purifying headphones. I wasn't quite sure what to think, it's probably safe. ignore it, but then one by one, videos started appearing on YouTube, Twitter, Instagram and people started asking: Hi Marquez, can you see those Dyson headphones?

Can you see the Dyson zone? So that look you see here is me realizing that I just spent a thousand dollars plus shipping on something that I already think is a terrible

product

, but I'm still here to do my job and figure it out anyway, but here's the thing and probably the strangest and most important part of this whole Dyson thing. The product could only have come from Dyson. It doesn't make sense, but it makes all the sense in the world, so ignore the whole embarrassing social media campaign around vacuum cleaners for a second, like I love my Dyson vacuum cleaner.

Many people I know have bought it. Dyson Vacuum Cleaners No Regrets We love these things, they're great and then over the years Dyson has developed a loyal fan base and a cult following over what are basically motors and filtration, like Dyson is a company of engines and filtration and they have built it. I took it out and turned it into some of the most amazing vacuum cleaners in the world and they are also some of the most expensive. Seriously, if you want a stick vacuum, you can get one on Amazon for a hundred bucks easily, but then you type. of having the feeling that Dyson is the brand that

ever

yone is copying, but naturally you don't stop there, you are successful with one thing, but you have to diversify, so what else can you do?

You've all seen the Dyson Bladeless Fan, right? I mean, this is almost a legendary product on its own, the Dyson fan air purifier in the corner of the room in a 500 a night Airbnb. Do other companies make bladeless fans now? Sure, but people want the Dyson, the 700. Dyson, another successful implementation of the Motors infiltration, there is also the Dyson hair dryer, another cult classic, this is absolutely incredible. I don't even use a hair dryer. I actually use this to heat up dbrand skins to put on the back of my phones. and it's amazing for that too, another successful implementation of Motors infiltration, so Dyson is no stranger to successfully charging a lot of money for a seemingly niche product, but that doesn't mean you can't miss them, you've probably heard of you, maybe yes.

They also made a floor lamp, maybe you haven't heard of it because it's less successful, it's also 850 so they may miss you. You may also have heard about the concept car they brought to CES, which is okay, yes, you make motors and motors are one part of an electric car, but there are a lot of other parts of a car that are really difficult and, Believe me, a Dyson car is a hard sell no matter what price you put on it, which is why Dyson has a lot of hits. and some total fails, so what's going to be okay?

So this product is part headphones and part air purifier. I know headphones so let's talk about the headphone part first and these headphones are absolutely wild first of all they're gigantic like they are. absolutely huge. I don't even have to tell you that now a lot of the size will make more sense when we get to the filtration part and

ever

ything that's also inside these headphones later, but just like a pair of headphones on your head, these things. They're huge, they stick out a lot on this side, but honestly it's mostly the weight, so Audio Technica is M50, so I've talked about those in the past, very familiar headphones, totally normal, 288 grams, not so wrong in your head, then you will like it. the heaviest earbuds, we talked about how heavy the airpods max are, they weigh 388 grams which is a lot, they weigh 588 grams so it feels like you're wearing a football helmet, these things are so heavy now that There is a lot of metal, but they try. maximize comfort with these really soft cushions and the ear cups are super soft and the top of the headphones are soft and then it's this purple velvet color the side pieces are more for stability to keep them in place on your head and honestly , if you're just sitting in one place without moving too much listening to music in a chair or on a train or something, I guess then they're not terrible, it's just the moment you start moving or looking up and down or walking that you really feel the weight, it really feels like a helmet in terms of the material, although it is nothing more than top quality materials.

I must say the headphone band is metal, the cushions are super soft, the earphones are metal from start to finish, you can see the microphones very clearly around the bottom of the USBC. port and the controls are actually very, very clever, it's all on the right earcup and it's mainly via this little joystick here, so instead of trying to slide your finger on a delicate touch surface or something, you literally tap up and down the joystick to increase the volume. tap left or right for next track and previous track and surprisingly you can hold the joystick right or left to go forward or backward in whatever audio you are in and it worked on a bunch of apps for me also to my surprise it worked on Apple Music it worked on Spotify my podcast app didn't work on YouTube or SoundCloud but even yeah, just the idea of ​​being able to fast forward a little bit to the middle of a podcast or something on Spotify is a little bit sickly I've never seen that before, but of course, with the super high price, you'll hopefully be interested in how they sound, so how do these big, expensive, top-of-the-line 40 millimeter drivers with active noise cancellation sound?

How do they sound? They are so high-end as they cost nothing. They don't, but they sound good. I mean, they sound like some two or three hundred dollar headphones I've heard even though they're built like 400 headphones, but I will say that the overall sound is pretty balanced and reasonably bassy and punchy. On the lower end there is a pretty good passive seal with these headphones and then the active noise cancellation does a little extra work for you. It's just a Bluetooth headset, there's no wired connection and it's nothing fancy in terms of lossless audio or special codecs or anything. like that, but you know they sound crisp with a little extra sparkle in the highs.

What's more impressive is that the active noise cancellation is quite good, but the transparency mode is really excellent. This is the best I've heard about anything other than airpods. and you can double-tap the right earbud to switch between transparency and noise cancellation mode. The battery life on these is about 50 hours which is right at the top of their class where noise canceling headphones with ANC on also don't have an on/off switch so they do head detection like the Airpods Max, so when you take them off your head they go into this title I mode and you put them back on, they play this nice chime, they turn back on and now you're listening. to the music again from an ergonomic point of view, they are nothing special, but we know the joystick for the controls, the transparency mode, these are pretty good headphones, so that brings us to the second part, so, like I said , this is a two-in-one product, part headphones, part air purifier.

Just completely ignore the why for a second, just so we can understand what's happening and how it works. These headphones come with this little plastic visor, so inside the ear cups of the headphones you can remove the outer cover and that's where these filters are. Wow, that comes in the box and those filters cover these air intakes and little micro compressors that suck in air from the outside world. These filters help purify the air by reducing 99% of contaminants as small as 0.1 microns and then pass that clean air through. Through these slots, the visor connects the earcups using magnets to these slots and creates a seal so that air is channeled down and over your nose and mouth through the mesh at the front.

It's a pretty complex setup, but the idea is nice. simple, basically, like oh okay you've got noise pollution, noise canceling headphones, you've got cover, oh you've got air pollution, too much fresh air all the time, we've got you covered now, the timing of these was actually very unfortunate because , contrary to what you might be thinking. Right now this has nothing to do with the pandemic, nothing to do with greed, it was announced around the same time, but it is actually directly announced that people who live or travel in cities with poor air quality, dust , pollen, smog, gases, vapors. grass clippings, whatever, just bad air quality, so the idea is you're about to go on a trip with the polluted world around you, so you put on your headphones, you put on your visor and now you're, uh, you're getting fresh air the whole time you're outside with these fans spinning, that's the idea anyway.

Now I've gone through the painful exercise of going out and trying these things so you don't have to, so I look a little ridiculous in public. streets because, hey, I want to see if this will really work. I drove by the roads to see if I could smell the gasoline. I stopped by Landscaping to see if I could smell the pollen and grass clippings. I entered a public Porta John to see if I could survive. you know, and uh, bad news. I could still smell a lot of everything. I mean, there was a nice little stream of cool air passing over my nose and mouth.

It's a nice little breeze, but yes, you can still smell everything. I think from the beginning. Actually two main problems that immediately struck me with this setup, one is when you put all of these together and turn them on, the fans that are in the earcups start spinning and the air compressors turn on and you can hear that because it's right in your ear and then you hear it through your music, so you can drown it out by turning up the audio, but that immediately was a little annoying, but then the second is that there is no label like that that you can still have.

The air goes over your nose and mouth, but things can also slide up and down, even if it's close to your mouth, so they want you to have as little space as possible and it's adjustable so you can shrink the visor as much as possible. you want. Basically I want it to touch the tip of your nose, but things will still get in as long as there's no seal and no one wants to walk around breathing out of a literal tube like a scuba mouthpiece, so yeah, this is just a built-in flaw of the fact. that no one wants it to be how it is designed, plus there are many other peculiarities, such as that once the filtration is activated, the battery life goes from 50 hours to two hours, the visor is super light and flimsy because it is completely plastic, presumably to be lightweight and keep it balanced on your head, but it also has all sorts of weird scratches and bad finishes on the mesh and rubber and plastic and it feels really cheap and none of it, none of it touches on the ridiculous that you look and then there is the pull. medical problem so I'm not a doctor but I have a friend who is Mike and he also has a YouTube channel.

You may have heard of him, but he explains to me exactly why this product is even more flawed than I thought on the surface. yes I see a product that actually confuses me more than anything because I don't know who the target customer is because they say very clearly that this is not a medical grade product, there is no seal here like a traditional n95 mask. in the marketing material and I see someone in a city in a subway station and on the streets and there's pollen, there's smog, there's all kinds of other things and they put this on and suddenly the air they breathe is clean, I don't do.

Not smelling or inhaling anything is either a dream or am I missing something. They say the product cleans particles down to 0.1 microns from the air, but it is not HEPA rated because a HEPA rated filter will actually filter particles with an efficiency of 99.95. it is not as good as an n95 mask that has a seal on it and this is where a lot of misinformation is spread about n95 masks because when we say n95 what we are saying is that they are 95 percent effective at filtering out 0.3 micron particles and you could say a covid particle is 0.1 microns, so does that mean they pass through n95 masks?

That's what some people said they areanti-teachers. The most coveted particles that travel there are attached to things, water droplets, respiratory droplets, that kind of thing, so they are larger than 0.3 and end up being captured by the mask, but they specifically choose 0.3 microns because when you get smaller than that, like a coveted particle at point one, something known as Brownian motion follows and this is where these little particles move. so randomly when they dissolve in a gas like our air that they end up trapped by the n95 mask, even better than the 0.3. Okay, there are a lot of things why this doesn't make sense.

I also saw a tweet about how if you're thinking specifically about covid and you're someone who has covid and you use this now, when you exhale, all that air that you blow out now is just being blown out into the space where it would normally stay in the mask, yeah, this device doesn't It is designed. keep air and particles on your face like a mask, yes, so what the company said in response to this is that there is enough room to wear a mask in the middle, but to me, if you have room for an n95 mask, This eliminates the need for this product because the n95 mask is more effective at filtering the air and creating a seal on this product, so why in the world would you use a mask that filters better than this one and then this on top of it, but it What worries me is that it actually creates risks and it creates risks in two ways: one is that it blows air directly over the nose and mouth, which are the mucous membranes at any time. you have areas with air circulation that have a natural level of humidity the dry ones dry mucous membranes are a problem because they crack and create openings for pathogens center your body so it's cold outside this thing is blowing cold air towards your mucous membranes which it actually causes vasoconstriction, which means less blood flow, less white blood cells in the area that protect you, another problem and then the real problem is I'm really going to hammer at home, yeah, they say this is like urban environments where pollution is high, there is brake dust, pollution from cars.

It's very valid that all the big problems that we need to address, but in urban settings according to the CDC data, the rate per hundred thousand debts for chronic respiratory diseases is about 35. But you know, it's 33 percent more higher than unintentional accidents which are as high as 47. per hundred thousand, yes, and you know what is increasing unintentional accident rates, are you saying that these noise canceling headphones could actually cause more problems than they solve? ? Yeah, so why did they do this? Dyson is a strange company, as I said at the beginning. They're a motor and filtration company, but they've had so many successes that they've turned these niche products like stick vacuums, air purifiers, and hair dryers into cult favorites, which is crazy.

I can actually see how this product came about and how it ended up being a thousand dollars, actually, honestly, the thousand dollar part is the easy part, like when you just look at the materials, the cool technology, and the packaging that goes into this, It's a little silly, these headphones themselves are super heavy, but yeah. they are all metal the cups are metal the bands are metal and obviously there is a lot of technology here the packaging is fun not only are the headphones and visor that look like a smiley face but there is also a super high quality carrying case quality with felt lining there is a thick braided elastic strap for that carrying case there is an extra set of filters there is the softest velvet headphone carrying bag I have ever seen there is a two-color braided USBC cable with an adapter For the headphone jack there is a metal airplane adapter What I assume is a reusable filter cleaner with a handle and another carrying bag just for the cables and accessories, also super soft, and then there is this Dyson app that connects the headphones and that allows you to not only change the settings but also gives you a live look. into a summary of the air quality in your area and then gives me a live reading of the audio levels in my environment and how much sound the noise cancellation mode is preventing from reaching my ears.

I've never seen anything like this with headphones. and real-time live data display like this gives you a summary of fan speed usage, noise cancellation usage over time and gives you an estimate of filter life and a link direct to buy new filters when you run out of the ones that come in the box, if you showed me all these repair headphones and didn't even tell me about the filter or what brand they were, I would assume it was at least 400 headphones, but at the end of the day, most are like that. A lot of other things in the tech world can be explained by branding, like only Dyson could have pulled this off and taken this as far as it needs to go in this video, but there's a kind of term you've probably heard around the world.

Previous business strategy that many companies used was called the loss leader strategy. Barbara Corcoran was on my Shark Tank podcast and she taught me about this concept called Lost Leader and she basically believes that products that are clever in this way won't actually work. money from the company, but they will attract enough press to sell other products, maybe that's what's happening, they gain press, yes, yes, because there are lost leaders who say, oh, we can afford to sell you this cheap hardware and lose money on it because you will buy the software and get the money back.

This is a loss leader because no one should buy it and no one probably will, but it will generate enough buzz to get people talking about Dyson. We are doing it right now and they will do it. Be with them, yes, you win this round of the dice. We're talking about your stupid headphones here with your stupid filter and it's not like you even had to pay for an ad like you wanted, so yeah, well played, thanks for watching, catch 'em. the next peace