The magical science of storytelling | David JP Phillips | TEDxStockholm

(Video) Pastor: To inspire and respond... (laughter) Are you speaking or listening? (Laughter) Woman: Talk and listen. (laughs) I'm sorry. Well, talk and listen? Pastor: Breathe in and respond. Woman: To inspire and to respond. Pastor: In all circumstances Woman: (Laughter) Woman: In all circumstances Pastor: During our life together Woman: (Laughter) Woman: I'm sorry - during our life together During our life together Pastor: To be faithful to you with all my life and be a Woman: Be faithful to Yours with all my life and be a Pastor: Until death do us part. Woman: Until death do us part.

Woman and man: (Laughter) (Audience) (Laughter) Bad timing, right? So how do you create endorphins? Well, making people laugh. And then what happens is they become more creative, they become more relaxed, and again, they become more focused, which is a beautiful thing. All these hormones that I've been stimulating in your brains right now are what I call the "cocktail of angels." But there is the opposite of that cocktail, which I call the "Devil's Cocktail". The devil's cocktail has higher levels of cortisol and adrenaline. And it makes you feel that way. (quick yell) (laughter) I apologize for doing this to you.

High levels of cortisol and adrenaline. The problem with this cocktail is that if you're concentrating too much, which I haven't done with you in a while, but if you're concentrating too much, check this out: (intolerance, nervousness, lack of creativity, discomfort, bad memory, bad take) decisions) is that what you want Is it present in the people you talk to? in your blood? in their bodies? In our stressful working life, in our stressful life, many times, when you are giving a presentation, communicating or having a meeting, which of the two did you drink more in your opinion? Cocktail of the devil or cocktail of angels?

Most often, the devil's cocktail. The problem is that you have to work against all that. But all this could change today. All of this can change through the use of something I call action

storytelling

. And practical

storytelling

means doing these three things: One: You have to understand that you don't have to be a bearded old man sitting in front of a fireplace with a big dark voice to be a great storyteller. In my experience, when I train people, they are all good storytellers from birth. The only problem is that you don't believe in this. The second thing is: you write your stories.

You will realize that you have three or four times more stories in your life than you thought. Three: split those stories. Which of your stories makes people laugh? What creates endorphins? What do people empathize with? Which creates oxytocin? The next time you go to a meeting, choose the story that releases the hormone you want so that the person you're talking to gets exactly the results you want. And this is a beautiful thing. Now, you know me, some of you know me as: "Mr. Death by PowerPoint" I would like to end by making my point very clear.

And my point is this: 100,000 years ago, we started to develop our language. We could say that it was then that we began to use storytelling to transmit knowledge from one generation to the next. 27,000 years ago we began to transmit knowledge from generation to generation through cave paintings. 3,500 years ago we began to transmit knowledge from generation to generation through texts. 28 years ago PowerPoint was born. Which of these do you think our mind is most used to? Thank you so much. (applause)