The magical science of storytelling | David JP Phillips | TEDxStockholm

(Video) Pastor: To inspire and respond... (laughter) Are you speaking or listening? (Laughter) Woman: Talk and listen. (Laughs) I'm sorry. Well, talk and listen? Pastor: To inspire and respond. Women: Inspire and respond. Pastor: In all circumstances Woman: (Laughter) Woman: In all circumstances Pastor: During our life together Woman: (Laughter) Woman: I'm sorry - during our life together During our life together Pastor: To be faithful to you in all my life and be a Woman: Be faithful to Yours with all my life and be a Pastor: Until death do us part. Woman: Until death do us part. Woman and man: (Laughter) (Audience) (Laughter) Bad timing, right?

So how are endorphins created? Well, making people laugh. And then what happens is they become more creative, they become more relaxed and again they become more focused, which is a beautiful thing. All of these hormones that I have now induced in your brains are what I call the "Angel Cocktail." But there is the opposite of that cocktail, which I call the "Devil's Cocktail." The devil's cocktail contains higher levels of cortisol and adrenaline. And it makes you feel that way. (Quick shout) (Laughs) I'm sorry I did this to you. High levels of cortisol and adrenaline. The problem with this cocktail is that if you are concentrating too much, which I didn't do with you a while ago, but if you are concentrating too much, look at this: (Intolerance, nervousness, lack of creativity, shame, bad memory, making bad decisions) Is this what you want to be present in the people you talk to?

In his blood? In their bodies? In our stressful work life, in our stressful life, many times, when you are giving a presentation, communicating or having meetings, which of the two do you think drank more? Devil's cocktail or angel's cocktail? Very often, the devil's cocktail. The problem is that you have to work against all this. But all that could change today. All of this can change by using something I call “practical

storytelling

.” And practical

storytelling

means doing these three things: One: You have to understand that you don't have to be a bearded old man sitting in front of the fireplace with a big, dark voice to be a great storyteller.

In my experience, when I train people, they are all good storytellers from birth. The only problem is that you don't believe it. The second thing is: write your stories. You will realize that you have three or four times more stories in your life than you thought. Three: analyze those stories. Which of your stories makes people laugh? What creates endorphins? Which ones make people empathize? Which creates oxytocin? The next time you go to a meeting, choose the story that releases the hormone you want in the person you are talking to to get exactly the results you want.

This is a beautiful thing. Now, you know me, some of you know me as: "Mr. Death by PowerPoint." I would like to conclude by making my point very clear. My point is this: 100,000 years ago, we began to develop our language. It's safe to say that we then began to use storytelling to pass on knowledge from generation to generation. 27,000 years ago we began to transmit knowledge from generation to generation through cave drawings. 3,500 years ago, we began to transmit knowledge from generation to generation through texts. 28 years ago PowerPoint was born. Which of these do you think our minds are most accustomed to?

Thank you so much. (applause)