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My Social Media Philosophy: Some thoughts for Fellow Creators

Dec 24, 2021
I recently got a call from a newspaper wanting to do an article with me on what it's like trying to make a career out of YouTube, not that I ever managed to do that and the reason they contacted me was because I just did a survey of teens on schools south london here and they were asked what they want to be when they grow up and the youtube celebrity was number four on their list of things they wanted to be and obviously that through parents and teachers they panicked what do we do with this what do they we tell our kids how we prepared them for this surely this isn't real and they even invited me to come and talk to a bunch of career guidance counselors from different schools because they were facing this problem all the time kids who wanted to be famous on

social

media

like a real race it made me think we make

social

media

too important yes it's an amazing tool yes we live in an unbelievable time credible where we can put our w work there without having to go through editors or studio execs or anything else we can upload our work online and we can find our audience and that's awe

some

but for me the point is always the work that I put out online, not your success measured by social media in the same way that my camera is just the tool to do my job, social media is just a tool for me to post my work, but my social media platforms are not they are the point so if you are an artist trying to use social media to show your work to people here are

some

hard truths that once i faced them really helped me number one its very hard to make a living from youtube its undeniable that having a large social media following can help you get a job at i mean it certainly hasn't worked for me it's not like my following is more ive but i haven't seen a lot of work coming up because i have some sort of online following but i know examples of photographer friends of mine who are great photographers who have lost or no job because the company i was hiring wanted to cast someone with a big instagram following because they knew they would not only get pictures of that person but also that person could share those pictures on their platform and that company will get free Abbott so yeah it can work but I think a lot of people who want to be famous on social media they do it because they are watching famous youtubers running around the world, buying mansions, driving fast cars and taking first class plane tickets. and helicopter locations and we think that's definitely easily accessible because look it happened to them and they're living the dream and that's true but that's the top fraction of a percentage which is a very, very high rung and to think we'd all want getting on social media and we will all make it is naive, we have to be honest about what a gamble is.
my social media philosophy some thoughts for fellow creators
I think a lot of people also have a very inflated view of how much money you make on social media. platforms I also want to say that I just crossed over a hundred thousand subscribers for which I am very grateful but I think a lot of people think if you get past that mark you can start living off YouTube but I have crossed it and I can tell you that with the ad revenue i make maybe cover my grocery bill for a month dont touch rent or most things that need to go on so its not as big as you think plus youtube algorithms are changing all the time so putting all my eggs in one basket hoping that money will come in every month the way it does and trying to build any kind of finances on that is a very risky thing to do which leads me to The next thing is we don't understand algorithms, none of us do.
my social media philosophy some thoughts for fellow creators

More Interesting Facts About,

my social media philosophy some thoughts for fellow creators...

We all assume that Google and Facebook would never really tell us what their algorithms were and why they prefer one content to another because they know that if they tell us we are only manipulating the system. and they fight to control their own platforms. At the end of the day, you have to remember that we don't pay for these platforms, advertisers pay for these platforms and that's why, whether they admit it or not, Facebook and Google's first port of call will always be to keep to those advertisers. happy because that is the income that allows them to grow and build their companies.
my social media philosophy some thoughts for fellow creators
I'm sure you've heard of the recent ad pocalypse on YouTube where companies came to YouTube and said they weren't happy with the videos our ads are putting. some of this content we just disagree so youtube responded by implementing a very strict algorithm to start monetizing videos all over the place i know i watched alot of my videos monetize and mine are not controversial some youtube

creators

viewed how their income was reduced to 20% of what they were earning before because of this backlash and that will happen again and again. I'm sure while they're trying to figure out how to do this, YouTube is a company that has grown to some degree. where it's so hard to manage yourself is colossal now that they don't have enough people to watch all these videos and these algorithms won't be smart enough to adjust and make everything go exactly right so I for one don't put all my eggs. in the YouTube cart is a source of income or a way to get my work out there.
my social media philosophy some thoughts for fellow creators
I don't trust you enough that you already know this in theory, but you'll have to have tough skin. I know some people want to jump. social media because they feel like they're going to get validation for the work they're doing or the art they're putting out, but we also know that the internet can be a nasty place and having that idea can be a naive one I think, especially if you start to get a little traction with your work early on, people will jump on it and you'll find that there will be positive comments but they'll also be negative and people are actually really good at figuring out what your insecurities are and pointing comments directly at them because they know they're going to hurt and they want to the answers for the reason they are doing it and unless you already know that and have already been honest with yourself about your flaws and insecurities, those things can really hurt and no one is above or beyond these things, everything the world is affected by this at some point.
I'll give you an example of a comment I received this week. you turned out to be, as you may know from the recent highlight video i posted, humans have a negativity bias which means we latch on to negative things much more easily than positive things and that goes for comments too, even if you're getting a lot more positive comments, it's still going to be the few negative comments that are keeping you up at night. I'll give you some advice for when you have to deal with comments about work you're putting online, not all comments are created equal Personally I don't follow a lot of people's advice and I know that insults a lot of people but I also know that there are a lot of youtubers and armchair photographers out there if I'm going to take advice from the people I wanted to be. on kind of a level playing field and by that I mean you can see my face you know my real name and you can see the kind of work I produce and if you're going to give me advice and I love getting good reviews it helps me develop and grow.
I also want to know your real name. I want to see your face and I want to see some of the work you produce. I know it will offend some people again. I'm just giving you advice on your stuff, but of course, let me give you a ridiculous example, let's say a freshman acting student emails Tom Hanks to say, listen, you've been acting bad your whole career, you should have been doing this. this and this and you should change it from now on i hope tom hanks ignore that email or reply to it very generously but it doesn't change what he's doing it's not from a credible source but if antony hopkins picks up tom hanks' phone and He says hey, listen, I saw your last movie, I have some. notes if you'd like a big job but here's what I was thinking I bet he'll take that call and take the time to listen and might even make some course adjustments due to where that comment came from if it makes sense at that case, it also makes sense in this one because the comment comes from an informed and completely threat-free space.
My personal

philosophy

is to stick with what I said I was doing in the beginning and keep creating in that sense if I change my mind or change direction on this channel every time someone jumps in and says they don't agree with what I'm doing in any way. Either way, I'd end up with kind of a people-pleasing mess instead of the clear vision I started with and that's what I would do. say is if you're going to start something don't allow yourself to course correct every time someone's second guess is what you're doing owning the vision you started with another important thing to remember is that numbers don't mean what you think they mean my wife often tells me it's not amazing that a hundred thousand people want to hear what you have to say like there's a couple of stadiums out there there are people sitting around waiting to hear what comes out of my mouth I know that's not true at all and I take all of this with a big pinch of salt I mean I know I subscribe to I think 320 YouTube channels and maybe I only keep up with 20 of them deliberately that's the thing with the internet is it's got a million miles wide and an inch deep and we're all going in and out of things so saying to yourself I want that many subscribers is a bit naive if we think that's how many people are sitting as and they just can't wait to hear what we have to say don't get me wrong i'm thankful for every individual who ibe subscribes to this channel wants to keep up with these videos it feels great but i do it with a pinch of salt because to me depth is more important than with and by that I mean if someone comes to mind says hey we'll give you a million subscribers right now if you say you want it or we can take away ten thousand subscribers and you can keep a hundred thousand forever, but they're really engaged people who follow you and are invested in what you're doing, which would you choose?
I'd jump to that second, another thing to remember and this might sound a bit harsh but a large following doesn't necessarily mean you're talented, let's be honest, the internet in general and YouTube and Instagram specifically are much more about entertainment than talent. I mean, I know a lot of photography channels that aren't necessarily the most talented photographers, but they do give you good information. I mean, I'll use my stuff, for example. I don't think people follow this channel. annel because they think I'm one of the best photographers in the world I think you enjoy what I'm saying and I don't feel bad about it I mean I know it's the combination of things that's why you might follow these videos because of what I'm talking about and I care as much about communication as I do about photography and I'm saying this to remind you that just because you don't have a huge following on social media doesn't mean you aren't an incredibly talented photographer.
It is possible that he has more followers on social networks than you. It doesn't mean I'm better than you as a photographer or filmmaker and that brings me to the last point: authentic expression and the pursuit of fame rarely go together, I feel like I say it a lot on this channel, but it's incredibly important to me, so I'm not going to stop you. You have to ask yourself if you are looking for fame first or if you are trying to express yourself as an artist. I heard an interview with the comedian. recently who said that when I do comedy I don't want the whole room to laugh and enjoy my presentation.
I want 50% to love what I'm doing and laugh and 50% to be outraged and ready to walk out of the room because he said comedy he wants. Do is the type to push the envelope and can ask the tough questions about society and to do that he knows he can't go after popularity, he has to hit that middle ground and he has to lose potential followers to stay true to himself. its art form I see this kind of thing in a lot of people trying to hack their way to success I was talking to a youtuber friend of mine the other day and we were comparing the feedback we get and a lot of feedback tells us their exact setup tell us your exact camera using tell us the exact soundtrack you used in that video tell us the exact location you took this from because they want to go out and copy and paste exactly what you did hoping to get the same result and my heart breaks for those people because at the end of the day if they are just copying and pasting something I've done, they're just going to be a pale imitation of something I'm doing instead of appropriating what they need to be doing. do and be a pure vision of themselves and put themselves out there in a way that's fresh and unique and original and ironically I think that's the best way to build an audience I think we have to remember that the important things in life, the important things in our art happen in the real world and we can't take them too seriously what happens inline we have to lean into the flesh and blood reality we are in with everything we do we have to start taking social media less seriously in a world where we are forgetting how to disagree with each other as adults where we're being pushed into bubbles online of people only agreeing with our point of view and forgetting that there's such a wide diversity of opinion, we're forgetting how to debate, we've got people like Cambridge Analytics who are using these kinds of things to even try to change the course of democracies all over the world and where people are so frustrated that they are not getting what they think they are entitled to from social media that they are even willing to walk into buildings and start shooting people we have to stop creating creating vibrantly and vigorously and over time hopefully those who really love what you're doing will gravitate towards it.
I can't guarantee how many will come and what their response will be. No one can guarantee you that. kind of, but can you get to a place where it doesn't really matter that you're so in love with what you're producing and putting out that that in itself satisfies you and everything else, including the response to it? it's just a boat because if you can you'll save yourself and ultimately i think it's the best way to find who really cares

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