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WWDC 2019 Keynote — Apple

Feb 27, 2020
(Applause) (Music playing) FEMALE VOICE: Don't stay up too late. MALE SPEAKER: Come on. MALE SPEAKER: Very good. MALE SPEAKER: Yeah. MALE SPEAKER: Woo. This is good. (Music playing) (Applause) TIM COOK: Wow. Thank you. Thank you. Thank you. Thank you. Good day. And welcome to WWDC


. (Applause) It's great to be here with you today in San Jose. We are so inspired by the millions of amazing Apple developers around the world. Your dreams and your passion and dedication to fulfilling those dreams are clearly reflected in the apps you create, apps that enrich the lives of millions of people around the world.
wwdc 2019 keynote apple
You make the world a better place and that is why we are here this morning. So welcome to WWDC. (Applause) WWDC is more vibrant than ever with attendees from more countries and more first-time attendees than ever. In fact, for most of you in the audience this morning, this is your first WWDC, so welcome. (Applause) Apple does: Apple makes the best products in the world, products that integrate world-class hardware with world-class software and a growing collection of world-class services to deliver unique experiences. In March, we held an event to talk about our services and introduce you to some of the new Apple services.
wwdc 2019 keynote apple

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We launched Apple News+, offering a beautifully designed experience for more than 300 popular magazines, digital publications, and newspapers. There is no service like it. I love it. And if you haven't tried it, I encourage you to do so. (Applause) We're also announcing Apple Arcade, the world's first gaming subscription service for mobile desktop and living room featuring more than 100 new games from some of the world's most innovative game developers. Apple Arcade will be available later this year. And we're introducing Apple Card, which will completely reinvent the credit card experience. Apple Card will be available this summer. And we're announcing Apple TV+, which is a new home for the world's most creative storytellers.
wwdc 2019 keynote apple
Now, even though the service won't launch until the fall, we thought it would be really fun this morning to share with you a sneak peek of one of our upcoming shows from Ron Moore, the executive producer behind Battle Star Galactica and Star Trek. With his new series, Ron wanted to take us on a journey where the space race was a little different than you might remember. And it's never over. So, let's take a first look at For All Mankind. (Applause) (Music playing) MALE VOICE: I think this nation should commit to putting a man on the moon and returning him safely to earth.
wwdc 2019 keynote apple
MALE SPEAKER: After thousands of years looking up at the sky and dreaming of this day, a man is about to set foot on the moon. MALE SPEAKER: All over the world, people are waiting with bated breath. MALE SPEAKER: Ladies and gentlemen, this is a live feed. There is. The shock across the country at this event is simply indescribable. The Soviet cosmonaut has become the first to set foot on the moon. MALE SPEAKER: I thought it was about being first. It turns out that the stakes are much bigger than that. MALE SPEAKER: Get back to work. MALE SPEAKER: We're still on it.
MALE SPEAKER: Change of plans, gentlemen. There is water on the moon. This race will be ours to fight and win. And we don't stop there. Moon Laboratory. MALE SPEAKER: We need to speed up the base. MALE SPEAKER: Are you going to be an astronaut candidate? FEMALE VOICE: No, I'm going to be an astronaut. MALE SPEAKER: We'll go to Mars, Saturn, the stars, the galaxy. MALE SPEAKER: Drifting to the right. Look at it. MALE SPEAKER: Eagle, this is Houston. Do you copy? MALE SPEAKER: This is not the end of the race. We must keep our eyes on the future.
Three, two - (Applause) TIM COOK: Wasn't that great? I took an early look at the entire season and loved it, and I think you will too. We can't wait to show you this series and our other original shows coming this fall. Now, Apple TV+ will be available in the Apple TV app found on all your screens, including your Smart TVs. And of course, the best way to enjoy this content is with AppleTV 4K, which offers an immersive cinematic experience that delivers the best picture quality of any streaming device. Apple TV is powered by tvOS, and tvOS is just one of the software platforms we're here to talk about today.
So let's get going. (Applause) I'm excited to share with you this morning how we're going to make tvOS even more entertaining and more personal. We completely redesigned the Home screen, bringing Apple TV to life from the moment you turn it on with full-screen previews of the best TV shows and newly released movies. Apple TV is designed for the whole family to use, but we wanted to make it even more personal. Today, the Up Next list has a mix of shows for everyone in the household, but when you sit down to watch TV, you want to see the shows you love.
Therefore, we are introducing multi-user support for tvOS. (Applause) Now everyone in the household gets their own Up Next list plus personalized recommendations for new shows and movies. Now it's easy to switch between family members using the new Control Center. It works as you would expect it to. tvOS also offers Apple Music with over 50 million songs and curated music video playlists. And now, with multi-user support, everyone in the home gets their own personalized music experience. You will be able to see the lyrics of your favorite songs synchronized with the music. This is really cool. (Applause) This is the best music experience on television.
Now Apple Arcade is going to look amazing on AppleTV 4K this fall too. Playing great games like Ocean Horn 2 is of course even better with great game controllers, so we've extended support to two of the best and most popular game controllers available. Xbox 1S. (Applause) Yes. And PlayStation DualShock 4. (Applause) Yes. I think there are some PlayStation fans out there. Finally, let's talk about our beautiful screensavers. We've already captured some of the most amazing places in the world and even some from outer space through our collaboration with the International Space Station. This year, we are going under the sea.
Oh, it's amazing. (Applause) We've partnered with the BBC's Natural History unit to shoot beautiful 4K HDR video, taking you places few people have experienced before. So, that's the new tvOS. More personal and more entertaining than ever. (Applause) Now, let's talk about the Apple Watch. (Applause) Yes. Apple Watch is the number one watch in the world. It keeps you connected to the people and information that matter to you just by raising your wrist. It tracks your workouts and motivates you to stay active throughout the day. And with innovative new features like fall detection, heart notifications, and ACG, Apple Watch has truly become a smart watchdog for your health.
For many of us, the Apple Watch has become an essential part of our daily lives. Today we're taking another step forward with watchOS to bring new experiences to Apple Watch while improving the ones you already love. To tell you everything, I would like to invite Kevin Lynch on stage. kevin (Applause) KEVIN LYNCH: Thank you, Tim. Good day. So excited to be here. We are delighted how Watch is making such a difference in the lives of so many people. This drives us to make Watch even more powerful and more personal to you. Let's start with the watch faces.
Now these are something you interact with more every day and we've got more watch faces this year since the first Apple Watch. (Applause) From simply beautiful to richly detailed, let's take a look at some of these. First, we have the gradient face that smoothly animates over time. Then we have this large number face that shows the current time in multiple languages ​​and the very modern digital face that gives you a great look in various colors and then the California dial, classic design for a watch face. Now many of these faces can have more information added to them, like adding rich complications here, right on the California dial.
Then we have the solar face. This visualizes the sun's 24-hour path around the dial and you can see how it changes throughout the day or as you turn the digital crown. These are just beautiful. (Applause) Now, on all watch faces, we're introducing tactile chimes. And when it's enabled, on the hour, you'll feel a silent tap on your wrist and if sound is on, you'll hear an audible chime like this. Yes, it is a bird song. It's actually a robin caught in Apple Park. I mean, it was recorded at Apple Park. (Laughter) The robins are fine. (Applause) Now, let's talk about applications.
Now these are designed for quick interactions on Watch. First, we'll be bringing more Apple apps to Watch. The new Audiobooks app that lets you listen to Apple Books and Voice Memos so you can easily record your thoughts. (Applause) And calculator. (Applause) And look at this; also includes the ability to do tip calculations, including the ability to split the bill with friends. (Applause) Now, we're also giving developers great new tools and APIs to build great apps for Apple Watch. And now we're making it possible to create apps that run independently on the watch, without the need for a companion app for the iPhone. (Applause) And now you can get more time to access sensor data and complete sessions like physical therapy with Kya or brushing teeth with Colgate or meditating with Calm.
And watchOS 6 now enables the streaming audio API so you can use just your watch and stream great content like podcasts, music, live sports games. So, with new developer tools and a new native UI framework coming this year, we're enabling a new generation of apps for the Watch. Now, to make it easier for you to discover these apps, we're excited to bring the App Store to Apple Watch. (Applause) You can browse apps curated by our editorial team or find favorite apps like Head Space or Carrot Weather or Streaks, the Nike Run Club. You can search the entire app store using dictation or scribbling or just by asking Siri.
And you can view product pages to see information such as app description, reviews, screenshots. And finally, you can buy and install an app right on your watch. (Applause) So discovering and using apps on Apple Watch is going to be better than ever with the App Store and these great developer tools. Now, we're also adding new health and fitness capabilities, and to tell you about some of them, I'd like to invite Dr. Sumbul Desai, our vice president of health, to the stage. sumbul? (Applause) SUMBUL DESAI: Thank you, Kevin. Apple Watch is a great partner for health and fitness, and in watchOS 6 we're adding even more features to let you better manage your health starting with activity.
Being physically active is one of the most important things you can do for your health. If it were a prescription, it would actually be one of the most prescribed drugs in the world. The Activity app on Apple Watch already motivates you to stay active. It also lets you know how active you are every day, but knowing how active you are long term is just as important. It gives you an idea of ​​your overall fitness. So in watchOS 6 we're introducing Activity Trends. (Applause) For nine key metrics, it'll compare your progress over the past 90 days to the past 365.
If the trends show you're holding up or improving, you'll see an arrow pointing up, and that's great; keep doing what you're doing. But if you're trending down, we'll give you a simple workout to get you back on track. You'll see trends in familiar metrics like moving, exercising, and standing, but you'll also see trends in some new metrics like your workout walking pace, flights of stairs climbed, or even your cardio fitness level . Activity Trends will give you a more complete picture of what you can do to stay active and, most importantly, give you the motivation you need for long-term success. (Applause) Now, let's talk about your hearing health.
Your hearing is a precious asset. Think about the sounds that surround you every day, hear a friend laugh, listen to your favorite song. Protecting your hearing is critical to living your daily life and maintaining your independence as you age. Since hearing loss is often so gradual, it's important to know when the sounds around you are loud enough to affect your hearing. Like when you're in the middle of a construction zone, at a sporting event, or playing your music too loud to drown out your singing voice. I do that all the time. The new Noise app uses the microphone to detect decibel levels and cannotify you if a level is reached that could affect your hearing over time.
Because the watch is always on your wrist, it's in a great position to monitor your ambient noise. If you tap on the Noise app, you'll get more details and you can use the complication to check just by raising your wrist. It's an easy way to protect your hearing health. And of course, this feature was designed with privacy in mind. It only samples periodically and does not record or save any audio. (Applause) We think the Noise app will really have a big impact. Now, there is one more new feature in health and fitness and all women, pay close attention because this one is for you.
Cycle tracking. (Applause) Knowing more about your menstrual cycle gives you a window into your health, from simply making sure you're prepared, to understanding your personal patterns and regularities. As a doctor, I know that understanding what is normal for you is critical to making informed clinical decisions and can really enrich conversations with your doctor. So in watchOS 6, the Cycle Tracking app gives you a simple and unobtrusive way to visualize your cycle right on your wrist, and it's super easy to use. You can record key aspects of your period and fertility, including symptoms, and you can be notified when it's about to start.
You can also choose to receive a fertile window prediction to be better informed. This feature is available on Apple Watch, and because we wanted to make it available to hundreds of millions of women around the world, Cycle Tracking is also available without a Watch in the Health app and iOS. (Applause) Yes, for everyone's use. (Applause) You can use it on your iPhone to do all those same things that you can do on the Watch. We are very excited to focus more on this incredibly important aspect of women's health. Now, back to Kevin. (Applause) KEVIN LYNCH: Thank you, Sumbul.
So the Health app is the best way to see all your health data in one place, and we've redesigned it to be even more personal and meaningful to you. In the new summary view, you can see health-related notifications. You'll see your favourites, the information that matters most to you, as well as automatically generated highlights so you can view your health data over time. For example, if you're more active than usual, how often you've been mindful this week, or how your heart rate recovered after a recent workout. Health is using machine learning on your iPhone to determine which highlights may be most interesting to you.
Therefore, the new Health app will give you an even more powerful perspective on your health. Now all this health data is safely stored on your iPhone or encrypted in iCloud, and since nothing is more private than your health information, you control your data. You can decide if you want to share particular health data with selected apps, if you want to share something. Those are some of the great new features coming with watchOS 6. To take a look at some of these features live, please welcome Haley Allen, watchOS Program Lead, to the stage. (Applause) HALEY ALLEN: Thank you very much, Kevin.
I've loved watchOS 6 and I'm very excited to have the chance to show it to you today. Let's start with some of my favorite faces. This is the new modular compact sphere and now I can have a great info graphic complication along with a beautiful sphere. And there's even room in the corner for a couple of my favorite rich complications like these two new ones, wind and rain. Let's tap customize and look at some of the options. This is the new Noise complication that tells me how loud it is here. It's pretty quiet. Let's make some noise and see how this works. (Applause) Impressive.
Thank you. Brilliant. The next face I want to show you is one of our most popular faces and this year we've made it even cooler because you can customize it with our new monochrome look. I love the simplicity of this two-tone look. In the middle here is the audiobooks complication and I can just touch it and pick up right where I left off. And the Now Playing controls in watchOS 6 are great, showing me exactly what I need to see for that app. In Audiobooks, I can tap here at the bottom and find the chapter I want to listen to again.
It's never been easier to listen to great books on the go. The last face I want to show you is the gradient face. Kevin showed you how beautiful it looks full screen and I can also customize it to add all my favorite rich complications. I am constantly multitasking. With a busy job and a child at home, sometimes I just have a moment to capture a quick thought. Let me just tap on the voice memo complication in the bottom right corner and do it now. Remind Marcus that just because you're almost seven doesn't mean you have to, in quotes, "ban your bedtime." Well.
Now, I'm super excited to give you a first look at the new App Store. With curated collections and apps, it's easy to discover and download great apps for Watch. Let's take a look at Chineasy. I can only tap here to see ratings and screenshots. And I can download it directly from my watch. It is very convenient. Let me show you an app that I already downloaded, the MLB app. With the new streaming audio APIs in watchOS 6, I can listen to any game live no matter where I am. Now, you're not actually playing the game right now, but let me touch here and give you a preview of how this works.
MALE SPEAKER: Two, one, tone on the way. A swing and a high drive to right field. Getting back on track, he has a chance. Right on the wall. He went away. HALEY ALLEN: Yeah, isn't that great? Come on. (Applause) Very good. Thank you so much. Those are just a few highlights of watchOS 6. I think you are going to love it. Coming back to you, Kevin. (Applause) KEVIN LYNCH: Thank you, Haley. That was great. Now there's a lot more to watchOS 6, like recognizing songs with built-in Shazam and automatic software updates right on your watch. Now finally, we know how custom you like to make your watch, from watch faces to physical straps, and today we're introducing some new summer colors and an all-new Pride Edition watch strap. (Applause) It goes perfectly with your proud new watch face.
So watchOS 6 is another big step forward for Watch and it's truly an honor for the team to create something so personal for all of you. Thanks and back to Tim. (Applause) TIM COOK: Thank you, Kevin. All of these great new features will make Apple Watch an even more indispensable part of your daily life. Now, let's talk about iOS, the most powerful mobile operating system in the world. (Applause) Last year, we delivered iOS 12, which is packed with amazing features, from dynamic new augmented reality and Memoji experiences to faster screen time and performance, and once again, iOS has the highest customer satisfaction in the industry with an incredible 97%.
Is incredible. (Applause) And as always, our adoption rate is also leading the industry. 85% of iOS clients are on the latest version. And in fact, iOS 12 has been installed on more systems than any other version of iOS. Now, that's in stark contrast to the latest offering from those other guys which released before iOS 12; they only have 10% adoption. (Applause) Now, this high adoption rate is a huge benefit to both users and developers. Now, to tell you about the next major iOS release, I'd like to pass it on to Craig. Craig. (Applause) CRAIG FEDERIGHI: Hello. Thank you. Thank you.
Well. I'd like to talk, okay, we have a lot to talk about this morning. I'd like to talk about our next big iOS release. Now when it came to naming this release, our crack marketing team really surprised us this year by demonstrating their ability to count to double digits. Yes, it's iOS 13. (Applause) Now, iOS 13 is a great release packed with many capabilities, but we know that nothing is more important to our iPhone users than performance. So this year, we worked from the top to the bottom of the system, making everything faster than you do it to the max.
Things like unlocking with Face ID, now 30% faster. (Applause) Now, this is great. We've changed the way we package apps on the App Store, and when it launches in the fall with iOS 13, you'll see your downloads are now 50% smaller. And updates, 60% smaller. But what is - yes. (Applause) But what's really amazing is the effect it has on the launch speed of the application. It's up to twice as fast in iOS 13. (Applause) Now, we've been able to do this in a release that's packed with new features, and there's one that I think will really resonate with some of you here, and I'd like to introduce it to you now.
We'll see. (Music playing) (Applause) That's right. We're bringing dark mode to iOS. (Applause) I'd love to show it to you live right now. (Applause) Very good. (laughs) It's okay. Let's take our first live look at iOS. Now here it is in its traditional light look with this gorgeous new wallpaper, but now let's start our descent into the dark. (laughs) Look at that. The gorgeous dark wallpaper and notifications look great. Let's take a look at our Widgets. They look just amazing. Let's take a look at some applications. We will start with News. Check it out with a beautiful dark look, very nice.
And your calendar, your daily events have never looked so amazing with this really beautiful palette. and notes. Check out this refined texture, it's really fantastic. Let's take a trip to Messages. You see how your images, your emojis, they all look just fantastic. And of course the keyboard, with an extra polished new dark look and a few new tricks because now when you type, you can swipe. (Applause) Just like that. It's really great. Let's take a look at Photos. Of course, it looks fantastic in dark mode. Now this is our dark mode project team at the start of the project.
You see those were happy times. They slowly began their descent into the darkness. We take details very seriously. Let's take a look at our new action sheet. It looks amazing in dark mode, but in the middle you see smart sharing suggestions based on who you're sharing with and who's in the photos. You can share with just one tap. It's so quick and easy. And finally, the music. Your music looks great in dark mode. You can go through some of my recent plays. Of course, start playing some music here. And now, for the first time, lyrics synchronized in time. (Applause) And that's a quick look at what's new in Dark Mode in iOS 13. (Applause) So, great performance, smart sharing, the new keyboard shortcut, and Dark Mode.
But of course, there's a lot more to iOS 13, starting with apps. Let's start with Safari, Mail and Notes. Safari now has new options to quickly change the size of text and has preferences per website. Mail gets desktop-class text formatting controls, including support for rich fonts. And Notes gets this beautiful new gallery view, support for shared folders, and much more. But where we really dig in is with Reminders. We've completely reinvented the app, rewriting it from the ground up to make it smarter, more intuitive, more powerful and easier than ever to create Reminders. So, for example, just type what you want and Reminders will understand when and where to notify you.
Or you can use the new fast typing toolbar; just tap and enter things like location or even attachments like photos. With tasks, you can now associate to-dos with a higher-level reminder. Now smart lists help you keep track of your most important items, and if you tag someone in a reminder, well, the next time you're in a Messages conversation, you'll automatically receive a notification to let you know it's now the moment. talk. It is very useful. Next, Maps. Maps is with you wherever you are, from work, home, or even on the go with CarPlay. And our team continues their obsession with building the best possible map.
Now, we've outfitted literally hundreds of planes and cars with custom lidar and sensors and have driven over four million miles to rebuild our map from the ground up, and the results are truly impressive. Here is our old map and here is the new map. (Applause) It's just great. Now, we hope to roll out this map across the US by the end of this year and select other countries next year. But we didn't stop there. There's a lot more to Maps, and to give you a quick look at what's new, I'd like to invite Meg Frost, our Director of Product Design, up on stage for a quick demo.
Meg. MEG FROST: Very good. Alright. Thank you. I am very happy to show you what's new in Apple Maps. Alright. First, let's take a look at that new map. Like Craig said, we've been driving and flying all over the United States,collecting ground and air data to add significant new detail to the map. So now the roads and beaches, parks and buildings look great. We've also added a couple of very useful new features to our newly designed home screen as favorites, where I can add the places I go every day for quick and easy access. Now, I can just play and go.
And with collections, this is where I can organize all my favorites or make favorites lists to share with friends, or finally plan that next big trip. Let's take a look at my collection of SF spots. Now, I've been checking out Chinatown. You will notice that in the upper right hand corner there is a new binoculars button. When I touch that, I get a new view around the window. Yeah, this is the right place to go, so I'm going to go full screen. When I look around, I get a gorgeous high-definition 3D view. It's an amazing way to explore. (Applause) But this is my favorite part.
Turn your phone around and hold on tight. Move smoothly down the street. (Applause) Yeah, I bet you haven't seen it like this before. I can tap the tags to get more information about new places. Yeah, I think I'll check this later. And those are just some of the new features we're bringing to Apple Maps. Thanks, and back to you, Craig. (Applause) CRAIG FEDERIGHI: Thank you, Meg. Now, we think Maps users will really love favourites, collections and looking around, but there's so much more to Maps, like the junction view for China, or the ability when you're on the go to share an updated ETA with friends. and family with just a touch.
But most importantly, Maps has been designed to be private and secure. We're always protecting your identity and activity, and there's no need to flip a switch to ask Maps to start respecting your privacy because at Apple, we believe privacy is a fundamental human right and we engineer it into everything we do. This year, we are doing even more. I want to focus on three big areas, starting with the location. Sharing your location with a third-party app can really enable some useful experiences, but we don't expect that privilege to be used to track us, so this year we're adding even more protections.
Now, for the first time, you can share your location with an app just once, and then ask it to ask you again the next time you want. (Applause) And if you choose to give an app the ability to continually monitor your location in the background, we'll give you reports so you know what they're doing. Now, some apps try to circumvent these protections by looking for Bluetooth or Wi-Fi signals to infer your location. Well, we're also closing the door on that abuse. (Applause) Next, I want to move on to sign in. We've all seen buttons like this, asking us to use a social account to sign in for a more personalized experience with an app.
Now, this can be convenient, but it can also come at the cost of your privacy. Your personal information is sometimes shared behind the scenes and these logins can be used to track you. We wanted to solve this and many developers do too. So now we have the solution. It's called signing in with Apple. (Applause) Sign in with Apple is the quick and easy way to sign in without all the tracking. Its simple API allows the developer to login with the Apple button in their app. Just tap it and it will authenticate with Face ID on your device, log in with a new account without revealing any new personal information. (Applause) Now, some apps may want your name, and maybe even an email to send you information when you're out of the app.
Now, we allow them to ask for this information, but look at this; You can choose to share your real email address or you can choose to hide it, and when you do, we'll create a unique random address that forwards to your real address. (Applause) Yeah. Lots of love for the random addresses here. And that's good news because we give each app a unique random address. This means that you can disable any of them at any time when you are tired of hearing about that application. It's really great. (Applause) So, of course, all of this experience is meant to help you have control over your data.
Now, it is available on all our platforms and also on the web. Now next I want to move to HomeKit. You know, our homes are such personal places, places where we deserve to feel safe and secure. Therefore, HomeKit has been designed from the ground up to protect privacy and security in the use of home accessories. And no accessory is more personal than security cameras that film in and around your home. Now unfortunately most home cameras nowadays send people's video to the cloud so it can be analyzed to tell the difference between a leaf blowing in the wind and someone at your door but unfortunately this puts your privacy at risk.
We have a new way; It's called HomeKit Secure Video. Now yes. HomeKit Secure Video, in which case, the video is analyzed in your home on your resident iPad, HomePod or Apple TV and then encrypted and sent securely to iCloud where no one, not even Apple, can see it. (Applause) Now, of course, they'll be alerted if there's any activity and they'll be able to review the recordings. Now, ten days of clip storage will be included in your existing iCloud accounts and won't count against your storage. Yes. Netatmo, Logitech and Eufy will be among the first to offer these cameras with more to come.
Now, in addition to cameras, HomeKit supports a wide variety of other accessories. But many accessories don't just connect via HomeKit; they also connect over the Internet and through your router. Unfortunately, this can leave them open to attack and we want to make sure this can't happen. And so, we're bringing HomeKit to routers. Now, with HomeKit on the router, we'll automatically block each of your accessories so that even if one were compromised, it wouldn't be able to access your other devices or compromise your personal information. The first HomeKit-enabled routers will come from Linksys, Eero, and Internet service providers like Charter Spectrum. (Applause) Next, Messages.
Now, we've all gotten messages like this, like who is this guy? Well, wouldn't it be better if you could see something like this, or maybe even this? Well, now you can because with iOS 13, you and the people you message with will be able to share your name and photo, and even use Memoji or Animoji to create a photo of yourself. Now this information is only shared when you message someone, so you have full control of who sees your name and picture. Now, since we're all going to be creating a lot more Memoji, we wanted to make them even better to reflect our own personal style, so we've added a host of new options for makeup, accessories, and more.
I'd like some experts to give it a quick look. DESI PERKINS: Hey guys. I'm Desi Perkins. PATRICK STARR: And I'm Patrick Starr. DESI PERKINS: We're beauty influencers. PATRICK STARR: From the internet. Today, we'll show you how to make a cute and flirty Memoji look. DESI PERKINS: Using all the new makeup and accessories in iOS 13. PATRICK STARR: Starting with the eye shadow. DESI PERKINS: This is my favorite eyeshadow right now. It's called Apple Fuchsia Number Six and it comes in this really cute little toolbar. PATRICK STARR: Close your eyes. Let me see. DESI PERKINS: Lipstick. PATRICK STARR: Pink.
DESI PERKINS: Red. PATRICK STARR: Purple. DESI PERKINS: Violet. PATRICK STARR: Blue. DESI PERKINS: Oh, ash? PATRICK STARR: Desi, you have to go to dark mode. Darker, darker. DESI PERKINS: Piercings. PATRICK STARR: Nose ring, forehead ring, earring, lip ring, tongue ring. DESI PERKINS: Can you customize your teeth and hair? Oh, braces, hollow tooth, missing tooth. PATRICK STARR: A mini grill. DESI PERKINS: Earrings, do you think this will be great? I am allergic to fake jewelry. PATRICK STARR: Okay, move on, hair. How about this? DESI PERKINS: We have to take a screenshot of these. What other thing? Hats.
PATRICK STARR: Hats. DESI PERKINS: And glasses. PATRICK STARR: Nice, nice, nice, nice, nice, nice. What do we have here? DESI PERKINS: Last but not least - DESI PERKINS AND PATRICK STARR: AirPods. PATRICK STARR: Everyone, these are our finished looks. DESI PERKINS: Thank you, Pat, for joining me. PATRICK STARR: Oh, of course. Thanks for joining me. Don't forget to like and subscribe. Thank you. DESI PERKINS: And Craig, I have some advice for you. Let's connect after the show. (Applause) CRAIG FEDERIGHI: So I think that's given us a lot to think about. (laughs) We're all going to have a lot of fun customizing our own Memoji, so we wanted to give you even more ways to use them.
So, we are introducing something new. It's called Memoji stickers. (Applause) Now, instead of expressing yourself like this with emoji in your conversations, now you can do it like this. We automatically create a sticker pack for each of your Memoji. Now of course you can use them in Messages, but we've also embedded them along with emoji on the system keyboard so you can use them in apps like Mail or other favorite apps like WeChat. And we've made them usable not just in more apps but on more devices because while animating a Memoji puppet with your face requires a device with a True Depth camera system, Memoji stickers, and Memoji editor support now they are compatible with all devices. with an A9 chip or later.
Next. (Applause) Next, I want to turn to Camera & Photos, where we've brought you great new ways to capture, edit, and experience your photos. Now, I'm going to start with portrait lighting, where we put the power of the studio in your pocket. In iOS 13, we take portrait lighting to a new level. And it starts with a whole new effect we call High Key Mono. It looks just amazing. Now, we're also expanding Portrait Lighting so you can adjust the intensity of the lighting effect just like you would in a lighting studio by moving the lights closer to or further from your subject.
So when you increase the intensity of the light, it's like you virtually bring the light closer. This has the effect of smoothing the skin, brightening the eyes and facial features. Or you can remove it for a subtle, more refined look. And we uniquely tailor this effect to each portrait lighting style. Next, I want to move on to photo editing. We have a new experience for you to control every element of your photo. You can see all your settings at a glance, and with just a touch and drag, you can make adjustments. It applies to all of our existing effects and many more that are new to iOS 13.
But we are, yes. (Applause) But what's really cool is that we're bringing all of this to video for the first time. (Applause) Now, now, for the first time, you can rotate a video. How are you? (Applause) But, of course, much more. You can apply filters and all these effects. It's just amazing. But, you know, our biggest change this year is in the way you can navigate and experience your photos. You know, we all have so many photos in our library, so much great stuff in there, but often everything is overwhelmed by images of receipts, whiteboards, and screenshots.
So we're now using advanced machine learning to remove duplicates and clutter and let you focus on your best shots. And we're taking these photos and we're cleverly arranging them to create a kind of diary of your life. By using this, you will be amazed at how you discover the moments in your life that matter most to you. Now, we do all of this within a new Photos tab. So, to show you around, I'd like to mention our Photos app team leader Justin Titi for a live demo. Justin? JUSTIN TITI: Thank you, Craig. I'm so excited to show you the new Photos app.
Let us begin. So, here we are in all the photos. It has a new home right here in the Photos tab. We've also given you more control over how you can view all of your photos. You can simply pinch to zoom out and see a bunch of photos or you can zoom in and see more details. It's really fast and fluid. Now, as you can see, I take a ton of photos of my kids trying to capture that perfect moment. Often my best shots get lost in the sea of ​​images. That's what the day is for.
I just touched here at the bottom. You can see that the days are absolutely beautiful. The clutter of similar photos is gone. I can scroll and enjoy now. So Photos uses intelligence to create these awesome layouts from my photos. Every day they look great. And you can watch videos like this time-lapse play automatically for me, which really brings my library back to life. Like live photos, they help me relive those moments.really funny. And a simple trip to the farmer's market makes me feel like a professional photographer. Therefore days is simply the best way to browse your photos.
So, let's take a look at the months. I just touch and even moving between views is beautiful. So, months organizes the most significant events in my library by month. This is a trip I took to Tahoe, my kids' last day of school and my wife's birthday. Now this is a video we all take but usually forget to enjoy and now I'm replaying it here. A very fun concert and of course last year's WWDC; these labs were a blast. So that's months. It makes it really easy to browse the greatest hits in your library in one view.
So, let's move on to the years. Years gives me a high-level overview of my library. What makes the years really special is that they are dynamic depending on my context. So today is WWDC and the photos know I go to WWDC every year so now they show me all my WWDCs from the past. Go try it. Is awesome. (Applause) I can go all the way back, I can go all the way back to my first WWDC in 2011. I was so excited to be at that


. Now, the years can do much more. What if today was my daughter's birthday?
Let me show you what that would look like. So, the years have totally transformed now and it's all about my daughter. As a proud father, this brings me a lot of joy. It has grown so fast. Her first bike, those fun times when every meal was a disaster, and this is her first smile. And this video brings me back to life at that moment. I can tap and relive all of that great day. That's the new Photos app. We think you're really going to love it. Coming back to you, Craig. (Applause) CRAIG FEDERIGHI: Thank you, Justin.
We are very excited for you to try this. When you experience it with your own photos, it's a very meaningful experience. So that's Camera and Photos, and as you can see, there's a lot to experience in iOS 13. And now, while much of our interaction with iPhone is through touch, we experience iOS in many other ways as well. We use iOS on the go with our AirPods, when we gather to listen to our favorite music on HomePod. And when we are traveling with CarPlay. And of course, tying all these experiences together is Siri. So, to show you what's new in AirPods, HomePod, CarPlay and Siri, I'd like to invite Stacey Lysik, our Senior Director of OS Program Management, to the show and stage.
Stacey. (Applause) STACEY LYSIK: Thank you, Craig. Let's start with AirPods, where we have a couple of great new features for iOS 13. First, when you wear AirPods, Siri will now be able to read incoming messages to you as soon as they arrive, and you can reply to them instantly. Let's take a quick look and see how it works. SIRI: Amy said, "Can you guys meet for coffee at 9:00 am?" MALE SPEAKER: Tell him I'll be there. SIRI: It is sent. (Applause) STACEY LYSIK: Simple as that, Siri helps you stay in the moment, whether the incoming notification comes from the Messages app or any third-party messaging app that uses SiriKit. (Applause) Another great new feature is audio sharing.
We've all had a moment where we wanted to share a movie or song with a friend. Now, you can, with just one touch. (Applause) Like all AirPods, the experience is magical. And when you get home, there's no better way to keep the music going than with HomePod and its incredible sound quality. To make the transition seamless, we're bringing Handoff to HomePod. (Applause) Now when you walk through the door, simply hold your iPhone to your HomePod to instantly stream your music, a Podcast, even a phone call. And you can take it with you when you leave in exactly the same way. (Applause) Today we present Live Radio.
So, you can ask Siri to play stations from iHeartRadio, Tune In, and In fact, we have more than 100,000 radio stations from all over the world. (Applause) HomePod can now learn to recognize who in your family is speaking and customize the response. (Applause) Of course, this is great with Apple Music, so now when you ask Siri to play you some music, it's based on your taste and your playing history and not anyone else's, and personalization extends beyond music to Messages, Reminders. , Notes and more. That's HomePod. Next, let's switch gears to CarPlay. CarPlay leads the industry in adoption with availability in over 90% of cars sold here in the US and 75% of cars sold globally.
This year, we've got our biggest CarPlay update yet to come. It all starts with the CarPlay dashboard, where you can now have your music alongside your maps and still have room for smart suggestions from Siri, like opening the garage door when you're approaching home or a view of your next calendar event. . You can see your entire day in the new Calendar app. Music has been redesigned so your album art is front and center and beautiful. Siri stays out of the way so you don't lose sight of what's on the screen. Siri has always been great for getting directions or asking for music, and now it works with third-party apps like Pandora and Waze. (Applause) As you've seen, Siri is with you in much of what we do on iOS, and last year Siri got even more powerful with the introduction of Siri Shortcuts.
Shortcuts let you use your apps through Siri, and in the Shortcuts app, you can create your own custom multi-step shortcut. Now, in iOS 13, the app is integrated and more powerful than ever. It's now the one place you access all your Shortcuts, including the ones you've added to Siri, and we're making it easier to get started with your first multi-step Shortcut using a new feature called suggested automations that take your habits and customize it. to a template like going home or going to the gym. Integral to all of these experiences is how Siri sounds. When we started with Siri's voice, we used short audio clips from actor recordings, but sometimes when we put them together, it didn't always sound as natural as we wanted.
So this year we've taken a big step forward using cutting-edge machine learning called Neural Text to Speech, where for the first time the voice you hear is generated entirely by software. As a result, it's more: it has a more natural cadence and better emphasis. It's most noticeable when Siri says longer or more complex sentences. Let's listen together starting with iOS 12. SIRI: Absolute zero is the lower limit of the thermodynamic temperature scale, a state in which the enthalpy and entropy of a cooled ideal gas reach their minimum value taken as zero. STACEY LYSIK: Very good. Then it's okay.
But now let's try iOS 13 with Neural Text to Speech. SIRI: Absolute zero is the lower limit of the thermodynamic temperature scale, a state in which the enthalpy and entropy of a cooled ideal gas reach their minimum value taken as zero. STACEY LYSIK: Much better. Better. (Applause) So, that's Siri along with AirPods, HomePod and CarPlay. Thank you. Coming back to you, Craig. CRAIG FEDERIGHI: Thank you, Stacey. So, that's our next big iOS release, iOS 13, and there's a lot we didn't have time to talk about, like the ability to deal with unwanted calls by sending unknown calls directly to voicemail.
Yes. (Applause) Either low data mode or for our business customers, the ability to single sign on to business accounts and have separate iCloud accounts for your personal and work life. (Applause) So you can see that there's been one thing missing from the iOS 13 story, and that's the iPad. Yes. (Applause) Now, from the ground up, iPad has been built on the technical foundation of iOS, so of course it includes all these great new features that we're bringing to iPhone. But over the years, the iPad has also become something unique. You know, with its giant canvas and powerful features like swipe and split view, drag and drop, and Apple Pencil, iPad offers an experience that's truly different.
We've got some big changes coming to iPad this year, and it's time to recognize the platform in a special way. We'll see. (Music) (Applause) CRAIG FEDERIGHI: That's right. We call it iPad OS and I'd like to give you a first look. So let's take a look at the iPad operating system. Swipe home and the first thing you'll notice is this narrower grid of icons, giving you more tools at your disposal right on your home screen. But what I think is cool is seeing what happens when I swipe. I can now pin my widgets directly to my home screen. (Applause) It's beautiful.
You get a lot of information at a glance. Let's move on to multitasking. Let's start with the slip. Launch Safari and let's swipe in from the right side of the screen. You can see I have messages there right now. Now of course I can change the application that I have on the slide. I can pick up Reminders and drag it around. Now, I have Reminders on the slide, so the next time I slide it, of course, there are Reminders. But what if I want to go back to the last app? Could we make it super easy?
The answer is yes. I can just drag from the bottom and they fan out like this. (Applause) With just one touch, I can switch between apps. I can even swipe at the bottom to quickly move between my apps by swiping. It's really great. Now, next, I'd like to talk about split view because now we're bringing multi-window capabilities to apps on iPad. For example, I have a single note here in Notes, but I want to have two notes next to each other? Well now I can. I can tap, drag, and now I have a division with two notes. (Applause) Now, I can also use this in multiple spaces, so here I have two notes, but here I have a Pages document.
What if I have some notes that I want to use while working on my Pages document? Well, I'm just going to slide out, take another note, and I can go back to my Pages space and drop it there. Now, I have Pages right next to Notes. Now that I have notes in all these different spaces, well, you can guess how I can find them, right? I just open the dock, hit Notes, and we have the app exposure now on the iPad. Here are all my Notes spaces in one place. Now, this just doesn't work for system apps.
It also works for third-party apps. So, in addition to Notes here and Pages, I can have two Microsoft Word documents side by side. I mean, that's entrepreneurial right there. (laughs) And it works really well for some of the workflows in apps like Mail. So, for example, let's say I want to reply to this message from Phil. Well, of course, I can start writing to Phil and then I realize, you know, I'd like to tap into some of my other content in my inbox for this reply. I can drag that compose window to the side in Split View, even create a split so I can see all my messages.
I can tap through these other messages. If I find an image that I want to put in my message to Phil, just tap and drag it like this and look at this; if there's a link I want to preview, just tap and hold. I get a preview of that web page. That looks perfect for Phil. Just leave it here like that. Better composition through multitasking on iPad. And that's a quick look at the new home screen and new multitasking in iPad OS. (Applause) But there's so much more. Let's start with Files. Now browsing Files of course you have icon view, list view.
Well, what about the column view? Great for digging into file hierarchies. You get a great file preview here, and quick actions for things like rotate documents - images, create PDFs, and rich metadata at the bottom. Now, we're also improving the way you can share files. For example, in iCloud Drive, we now support folder sharing. (Applause) And listen to this; We've also built in SMB file sharing support so you can share from your work PC, home PC, directly to the files. Now, there is one more. That's right, you can now plug in a USB stick. (Applause) So USB sticks, external drives, and SD cards all show up right in the Files app, but now that's really cool too.
Sometimes when working with a camera you would like to import directly into an app like Light Room and now you can. (Applause) Of course, there is much, much more. It's a big year for Files this year, and it's a big year for Safari, too. You know, Safari is the perfect device for browsing the Internet. It's like having the web in your hands, and this year we're making Safari more capable than ever. When you look at the web today, it often falls into two broad categories. On the one hand, you have the mobile web designed for small screens and mobile devices, and desktop sites that are designed for big screens like on your Mac.they offer something wrong for the iPad.
Well, not anymore because we're bringing desktop-class browsing to Safari on iPad. (Applause) Now with this, Safari does all the heavy lifting, so instead of the mobile site, you'll see the desktop site but it's perfectly sized for the iPad screen and automatically optimized for touch input. Now this also works great for apps like Google Docs, Square Space, and Word Press. They all work great in Safari now and the desktop class experience doesn't stop there. We are also bringing a download manager to Safari. (Applause) Thirty new keyboard shortcuts and much, much more. Next, I want to talk about fonts.
Now, we all know that fonts bring out the personality of a project, and this year we're bringing you a new way to use custom fonts inside your favorite apps. You can download them directly from the App Store. We are working with all the major font providers. Next, we're taking text editing a big step forward, making it even faster with the power of Multi Touch. So when navigating long documents, you can now grab the scroll indicator and jump to any part of the document instantly. (Applause) Now moving the cursor is easier than ever. Just pick it up and drag it wherever you want it to go.
And when selecting text, just put your finger down and drag a selection. No need to double tap and no magnifying glass in your way. And if. And when you have a selection, look at this, you want to copy or cut, just a three-finger pinch to copy and a three-finger spread to drop it. This works on all kinds of apps. (Applause) And if you make a mistake, don't worry, just swipe three fingers to undo it. No more shaking that iPad. (Applause) Finally, I'd like to talk about Apple Pencil. Apple Pencil has quickly become an indispensable tool for so many iPad users.
It's perfect for marking documents, taking notes, or making illustrations. A critical part of that experience is Apple Pencil's incredible low latency. You know, our goal was for you not to distinguish yourself by making marks on a physical sheet of paper. Now Apple Pencil already leads the industry with a record latency of twenty milliseconds, but we've been optimizing and improving our prediction algorithms and today we're reducing that latency to 9 milliseconds. Is incredible. (Applause) Now, of course, a big part of your experience using your Pencil is a great palette of tools and a great set of tools, and now in iPad OS, we've redesigned it and we're providing a Developer API for PencilKit, so third -Party apps can have the same great experience.
We've also made it much easier to bookmark anything in any app. You can simply drag your stylus up from the corner of the screen and it will be marked up. You can bookmark a screenshot or even an entire document. This works great system wide. Now, to show you Pencil in action, I'd like to invite Toby Paterson, our Senior Director of iPad System Experience, to give you a demo. toby (Applause) TOBY PATERSON: Thank you, Craig. Well. Well, let's jump into Notes here and take a look at the new text editing gestures. It starts with a tap to place the cursor at the top of the screen, and then to move the cursor, we'll just grab it with your finger, oops, grab it with your finger and place it exactly where you want it.
Now for typing, there's the standard keyboard, of course, but look what happens when I pinch it with two fingers. It comes down to a new compact design and this is really great for typing with one finger or thumb while holding your iPad. (Applause) I know. I do it a lot. And you can use the fast route here. oops. So. Now to select text, just hold your finger over a word, sorry. Hold your finger on a word and just drag it like this and our new gestures make text editing a breeze. It's a three-finger pinch, once to copy or twice in a row to cut, and then a three-finger release gesture to paste it into place like that.
Now... (Applause) It's very easy. Now, to undo your gestures, or to undo your changes, I want to reassure you that you can still shake your iPad if you want to, but I think a three-finger swipe to the left is a little easier. I also want to point out that these gestures are not limited to just text editing. They will work in any app that supports copy/paste, undo, and redo. Well. Let's switch now and talk about the pencil. So, you can see here on the tool palette with its beautiful new design, the new tools, and now you can drag them around the screen like this.
You can pin it to any edge of the screen, minimize it to the bottom that way, and then tap or drag it open again. Now, of course, Notes has been designed to work very well with the Pencil, but you can actually use it to mark up any app on your iPad. Let's jump into Safari here and I'll show you how it works. So Craig has put me in charge of the upcoming offsite software and I want to share an idea with him. So check this out. Look how I drag from the corner of the iPad with my Pencil like this.
It takes you directly to the markup where you can see a screenshot of exactly what you were looking at. But many apps can now support a new full page capture mode that you select with this button at the top. Here you can see the entire document you were viewing. You can scroll through it or use the sidebar on the right to navigate quickly, and as you'd expect, you can mark it with your pen like this. I bet we've got some Rush fans in the crowd here today I think. (Applause) Yeah. I think Craig would make a great Alex Lifeson.
Now when he's done, he just opens the share sheet and he can send it right from here and that's how he can easily bookmark anything on his iPad. Coming back to you now, Craig. Thank you. (Applause) CRAIG FEDERIGHI: Thank you, Toby. Those are some great improvements to Apple Pencil and much more to iPad OS. There are a ton of great new features that take iPad OS to the next level. Well, that's what I have for you now. I'm going to give it back to Tim. Thank you so much. (Applause) TIM COOK: Thank you, Craig. These are just great releases. iPad OS built on top of iOS takes the distinctive iPad experience even further.
In a powerful new version of iOS, iOS 13, we can't wait for all of you to get your hands on these fantastic new releases. Now, let's move on to the Mac. (Applause) We love the Mac and so do our customers. In fact, the Mac is number one in customer satisfaction in the industry. People use their Macs to create amazing things, simply and powerfully. We've got the strongest Mac lineup we've ever had, from the new MacBook Air to the powerful iMac Pro. And for Mac users looking to really push the limits of performance, there's one more place in our lineup the team has been working very hard to fill. (Applause) Yes.
To create a product that will take the Mac further than it's ever gone before and I'm very excited and excited to show it to you now. (Applause) (Music) (Applause) TIM COOK: This is the new MacPro and it's amazing. (Applause) It's got a really great design and remarkable performance to match. It's the most powerful Mac we've ever built. And to tell you all about it, I'd like to invite John Ternus to the stage. John. (Applause) JOHN TERNUS: Thank you, Tim. I am very excited to be able to tell you about this new MacPro. Now, when designing this product, we wanted to create an architecture that could meet the incredible diversity of professional needs, a system that offers virtually unlimited customization possibilities.
And the key to this is a simple and elegant solution to access the internal components. Now inside you'll find a stainless steel frame that forms a solid internal structure for the entire system and provides a foundation for modularity and flexibility. The frame also incorporates stainless steel handles. They feel great in the hand and make it easy to move the system. All internal modules mount to this frame, meaning users have 360 ​​degree access to easily configure components and each subsystem has been optimized for performance. So, let's start with the processor. Now, we've designed this new MacPro for our customers who need the ultimate in CPU performance for tasks like production rendering or playing hundreds of virtual instruments or simulating an iOS app on multiple devices at once.
So, we are using a new Intel Xeon processor and it has up to twenty eight cores. (Applause) And to get every last ounce of performance out of this processor, we're giving it over 300 watts of power and a massive heat sink for cooling, which means it can run unrestrained all the time. Now, we also have an extremely high performance memory architecture. Six channels of super-fast ECC memory in 12 DIMM slots allow for a whopping 1.5 terabytes of system memory. (Applause) Now, let's talk about expansion. Many of our professional customers need to add things like Fiber Channel or SDI video or audio DPS to their systems, so we're bringing PCI expansion back to the Mac in a big way. (Applause) Because this new MacPro has eight internal PCI slots.
There are four double-width slots and three single-width slots, and there is an additional half-length slot that we fill with an I/O card. This I/O card now has two Thunderbolt 3 ports, two USB-A ports, and an audio jack, and there are also two more Thunderbolt 3 ports conveniently located on the top of the system. And finally, the MacPro has two built-in 10 gigabit ethernet ports. So one of the most critical areas for expansion is graphics. Graphics performance is very important for tasks like animating 3D movie assets, compositing 8K scenes, or creating complex 3D environments, but we wanted to go beyond typical graphics card design, so we have invented something completely new.
Now it starts with an industry-standard PCI connector, so the slot maintains compatibility with standard cards. We've added a second connector that allows us to integrate Thunderbolt throughout the system and provide a lot of extra power. In fact, at 500 watts, this module has the same power capacity as all previous generation MacPros. And instead of adding its own dedicated fan, we've got a massive heatsink that cools quietly with the MacPro thermal system. We call this the MacPro Expansion Module, or MPX for short, and using this architecture we're going to offer multiple graphics options, starting with the Radeon Pro 580X, a great all-around graphics card.
For a vast improvement in graphics performance, the MacPro can be configured with AMD's Radeon Pro Vega II. Vega II offers 14 teraflops of graphics compute and 32 gigabytes of memory with a memory bandwidth of 1 terabyte per second. But we didn't stop there because with the increased headroom of the MPX module, we can actually use two Vega II GPUs to double the teraflops, double the memory, and double the memory bandwidth. This is simply the most powerful graphics card in the world. Now, these two GPUs are connected by Infinity Fabric Link, which allows data to be transferred between them five times faster than the PCI BUS.
This is a big problem for apps that are optimized to take advantage of multiple GPUs. And if all this wasn't crazy enough, the MacPro can be configured with two of these modules. (Applause) Enabling up to 56 teraflops and 128 gigabytes of high-bandwidth memory. This is an incredible amount of graphics computing on a single workstation. Now, we have also done something really special for video editing. One of the challenges when working with high quality cameras is the need to convert native files into proxies for easy editing. This is a slow and error prone process. Being able to work directly with the native formats would be a game changer in these high-end workflows, so we've created a new card we call Afterburner and it turns your MacPro into a monster video editing machine.
Afterburner is a hardware accelerator card built with an FPGA which is a programmable ASIC and this ASIC is capable of processing 6 billion pixels per second. (Applause) So with this custom solution, we've achieved an unprecedented level of performance for the ProRes and ProRes RAW codecs. The most powerful workstations in the world today struggle to play just one 8K video stream, but with Afterburner, the new MacPro can play three incredible 8K Pro Res RAW streams. (Applause) Or 12 4K streams. This is groundbreaking performance and means we can finally say goodbye to proxy workflows. Now, of course, all this computing requires a lot of power, so we've given each MacPro a 1.4 kilowatt power supply.
Of course, all that power requires a cooling system.tremendously capable. So the MacPro has three huge fans and one fan that together can generate up to 300 cfm of airflow and is very quiet. In fact, when it's under your desk under typical load conditions, it's as quiet as an iMac Pro. To seal the thermal system, the beautiful aluminum casing slides over the frame and locks into place. And its unique three-dimensional vents are actually machined into both the internal and external surfaces. The resulting lightweight lattice pattern maximizes airflow while creating an extremely rigid structure. And finally, the optional wheels make it easy to move your MacPro around the studio. (Applause) As you can see, utility and function define the design of the new MacPro, and while the specs we've been talking about are impressive, we've really focused on delivering real performance where it matters most.
To do that, we have been working closely with several professional app developers. This includes Adobe, Auto Desk, Serif and Blackmagic, who today announced support for the new MacPro. In fact, Blackmagic is experiencing incredible performance gains. With the Afterburner card doing the heavy lifting of video decoding, they can take advantage of the CPU and GPUs to add real-time coloring and effects to native 8K content. This is a workflow that has never been possible before with the new MacPro. Side FX, Red, Epic, and Avid are also announcing support today. (Applause) Avid is taking advantage of the incredible expansion capabilities of the MacPro to do something never before possible on a single workstation.
They are enabling support for up to six HDX cards. This produces more I/O, more voices, and twice the DSP processing than any other system can achieve. 3D app developers like Unity, Pixar, Foundry, and Maxon are also announcing support. Maxon is seeing 20% ​​faster GPU rendering performance in Cinema 4D than on a Windows workstation maxed out with three of the latest Nvidia Quadro cards. We are very excited to announce that Maxon is bringing its Metal-optimized Redshift rendering engine to the Mac. And finally - (Applause) There you have it. The folks at Otoy are already hard at work creating a version of Octane that will really shine with the incredible GPU performance of the new MacPro.
We're thrilled by the excitement and commitment we're seeing from all of these great developers. And of course our own internal application teams are also very excited about the MacPro. So now I'd like to mention David Earl from our Pro X marketing team to give you a firsthand look at some of the amazing things he can do in Logic and Final Cut on the new MacPro. David? (Applause) DAVID EARL: Thank you, John. I'm happy to show you Logic Pro 10 running on the new MacPro. To start off, we're going to open this musical score to a documentary we're working on that was filmed in Kenya.
What you see here is a Logic project and each row is a track and each track represents the performance of an individual musical instrument. So let's listen. (Music) It's okay. So we wanted to have a little fun and see how far we could push this powerful new Mac. What you're looking at here is a completely new version of Logic and the theme of this version is all about performance. So, to show off the performance, I'm going to use these amazingly realistic sampler instrument libraries. I use the libraries to make it sound exactly like a real orchestra when I create my parts.
So, let's add a 50-piece percussion ensemble to the score. And you know what, how about a 100 piece orchestra? And how about another full orchestra just because, you know, we can? Now many composers have to add a second and third computer to be able to run these massive orchestral libraries, but the new MacPro with CPU and RAM power can do all of this in a single unit. So of course I'll need a lot more to power this MacPro. So, let's add a ton more tracks. So, we've never seen this before in Logic. I have 300, 400, 500, now we can have a thousand audio tracks and a thousand software instruments in Logic. (Applause) That's four times the amount we had in our previous version of Logic, and of course with all this going on, we have to look at the CPU.
Opening up the performance meter, that's 56 threads on 28 cores with more tracks and plugins than ever before in Logic. The MacPro still has power to spare. It's a monster for running Logic. Well. Now, let's bring this musical score to Final Cut. It is the soundtrack of this beautiful documentary that was filmed and edited in HDR. Follow Ami Vitale. She is a world renowned photojournalist on a recent assignment to Kenya. Now what we're seeing here, we've never seen on a Mac before. This is 8K ProRes RAW playing back at full resolution. Now what makes 8K so amazing is that there are over 33 million pixels in every frame, which means it looks great on a huge screen like this, but packs enough resolution for us to crop and reframe 4K projects. and, you know, we can add real-time 8K effects like this animated title, and I think I'm going to go in and add advanced color correction and non-stop lens flare.
I don't have to wait for it to render. Now so far we've been looking at a single 8K ProRes RAW stream, but this computer has Afterburner installed on it, which means we can push it further and we can have our one 8K ProRes RAW stream, add another 8K stream and how about a third 8K ProRes RAW stream running simultaneously. That's 100 million pixels. This has never been seen. (Applause) It's never been seen before in any video editing software on any computer. The MacPro is an 8K powerhouse and by far the most powerful Mac ever made for professional filmmakers and musicians.
Thank you. Back to you, John. (Applause) JOHN TERNUS: Thank you, David. That performance is insane. So that's the new MacPro. It's the most configurable, most expandable, and by far the most powerful Mac we've ever made. But of course, a great computer deserves a great display, and to tell you more about that, I'd like to mention Colleen Novielli from the Mac Product Marketing team. Girl? (Applause) COLLEEN NOVIELLI: Thank you, John. Good day. Screens are incredibly important to our professional clients because they play a vital role in creating the best work of your life. However, today if you look at your wish list, there isn't a single display that will give you all the features you've asked for, and this feature, High Dynamic Range or HDR, is being requested more and more because it still doesn't ship with professional level precision. .
So what is HDR? HDR is a way to bring content to life by better reflecting what the eye can see in the real world. The eye sees the brightest specular highlights, truly dark blacks, rich, vibrant colors and every detail in between. Today, more and more devices can play HDR content, so more and more professionals who create that content need a big HDR display. There is a class of screens. They are commonly called reference monitors and these offer true HDR along with these features, but they still lack these features and are incredibly expensive. This one costs $43,000. So our goal was simple.
Create a display that expertly delivers all the features the pros have asked for. Like the MacPro, the design is impressive, and every element is designed for professionals. And it's the most incredible panel we've ever done. It's a 32-inch LCD screen with over 20 million pixels and at 218 pixels per inch, it's a 6K retina display. (Applause) It's the biggest retina display we've ever done. It's more than 40% larger than the iMac 5K display, giving professionals even more room for their tools and content. It has built-in true 10-bit and P3 color and reference modes. All expertly calibrated at the factory.
And we maintain color accuracy across a super-wide viewing angle by using a state-of-the-art polarizer. By contrast, that's twenty-five times better than a typical LCD screen. (Applause) It's amazing. The cover glass now has our industry-leading anti-reflective coating, but for challenging lighting conditions, we've created an innovative matte option. So most matte screens add a layer to the glass and this layer scatters light, but it also adds unwanted haze and flare and reduces contrast. So instead we precisely etch the glass itself to get a nano-textured surface and this means better image quality and contrast along with low reflectivity. Next, we've delivered HDR at a level never seen before.
Now, to get great HDR images, you need extreme brightness right next to extreme contrast or deep blacks, and this is incredibly difficult to achieve. That's why we've designed a backlight system like no other in the world. First, an array of blue LEDs generate extreme brightness. We calibrate every LED on every screen at the factory and then this feeds a massive algorithm and then it modulates each LED based on the content quickly. We then use custom lenses and reflectors to precisely shape and control the light. Now a typical thermal system would make this impossible to achieve for more than a few minutes.
So, we did something amazing. We designed the rear lattice pattern to act as a heat sink and this doubles the surface area, quietly drawing heat from each LED. The results are incredible. This display can maintain 1000 nits of full screen brightness indefinitely. (Applause) Forever. And peak of 1,600 nits. And this will allow our professionals to do things that they have been dreaming of. So, for example, video editors can now work with their HDR content exactly as intended and photographers can now edit an amazing HDR image like this for hours. And that's not all. Those images are going to have gorgeous, incredibly nuanced contrast, an incredible million-to-one contrast ratio. (Applause) The images that this screen produces are truly amazing.
With these capabilities, we've taken this path beyond high dynamic range. This is extreme dynamic range, or XDR, which is why we call this screen Pro Display XDR. (Applause) So now we've delivered all the features on the professional wish list, but there's more. Thunderbolt 3 will provide seamless connectivity with just one cable. So with a 15-inch MacBook Pro, you can have a stunning dual-display desktop setup, or with the new MacPro, you can connect six incredible displays with 6K resolution, 120 million pixels. Yes. (Applause) Wow. Yes. Woo. That's how it is. Now, there is one more feature that does not attract much attention on other screens and that is the support, which is as professional as the screen itself.
First of all, it has an awesome counterbalance arm that makes the screen feel virtually weightless. It provides height and tilt adjustment and maintains the angle of the screen when raised or lowered and has rotation for portrait mode. Yes. (Applause) And this is perfect for retouching photos, designing a web page, or writing code. Yes. And it is removable. Quickly detaches from screen to pack up and take to location. And finally, for professionals with unique mounting requirements, we've designed a base quantity adapter that connects in seconds. So, that's the new Pro Display XDR. It's the only display in the industry that offers all the features on a professional's wish list and more.
And now every professional can use the same display throughout their workflow and have the same incredible XDR viewing experience with all the features they need to create the best work of their lives, making it the ultimate professional display. of the world. And now back to you, John. (Applause) JOHN TERNUS: Thank you, Colleen. Those are the new MacPro and Pro Display XDR. Innovative in every way, they deliver performance and capabilities that will forever change professional workflows. Now the new MacPro will start with an octa-core Xeon processor, 32 gigabytes of memory, Radeon Pro 580X and a 256 gigabyte SSD. If you look at other systems configured with comparable components, you'll see that they cost around $8,000.
The new MacPro will start at $5,999. (Applause) And it will be available this fall. Now, we know that many customers who use MacPros really want to be able to rack mount them in edit bays and machine rooms. So to support this, we're going to have a rack-optimized version as well. (Applause) As for Pro Display XDR, well, the reference monitors we're talking about can cost tens of thousands of dollars and still not match the feature set. The Pro Display XDR will cost $4,999 for the screen itself. And the nano-textured version will cost $5,999. The VESA mount adapter will cost$199 and Pro Support $999.
And just like the MacPro, they'll all be available in the fall. So are the new MacPro and Pro Display XDR. Now, back to Tim. TIM COOK: Thank you. Thank you John, and thank you Colleen. We can't wait to put the new MacPro and Pro Display XDR in the hands of our professional users and see all the great things they're going to create with it. Now the power of the Mac experience is macOS, the world's most advanced desktop operating system. (Applause) The latest version of macOS is Mojave with system-wide Dark Mode and new features for both the browser and the desktop that were inspired by professional users but designed for everyone.
It's been a huge hit with Mac customers. The next version of macOS brings more exciting new features to the Mac, and to tell you all about it, I'd like to invite Craig back on stage. Craig. (Applause) CRAIG FEDERIGHI: It's great to be back with all of you again. So, for our next major macOS release, we'll be heading out of the desert for the beautiful waters of the California coast, a place to sail, snorkel, and more. It's macOS Catalina. (Applause) Now, Catalina includes great new features, some really new apps, and powerful technology for developers. We'll see. We started with iTunes.
Now, iTunes started out completely focused, rip, mix and burn songs on your Mac. And then came the iTunes Music Store, kicking off the digital music revolution. And then it took Podcasts and redefined radio. And then video, introducing us to on-demand movies and ad-free TV, and if that wasn't enough, it also handled all your syncing, making the first iPods and iPhones possible. Well now, customers love iTunes and everything it can do. But if there's one thing we hear over and over again, it's can iTunes do even more? I think you can How about Calendar in iTunes? I mean, you could have all your quotes and best tracks in one app.
Could we take it further? I think so. How about Mail on iTunes? (Applause) And maybe Safari on iTunes? And how are you going to switch between these apps? Well of course it will add a dock. I think we've nailed it. (Applause) "Truth be told" our team had a better idea. The future of Apple Music or iTunes not in one application but in three, Apple Music, Apple Podcasts and Apple TV. (Applause) Let's start with Apple Music because Apple Music on Catalina is the best music app we've ever made. With its singular focus on music, it's very simple, yet has all the powerful music features you expect from iTunes, while also being incredibly fast.
It's the best place for Apple Music subscribers, with personalized recommendations from a catalog of over 50 million tracks. And for those of you who use iTunes to sync, we've also improved that experience because now when you plug in your phone, this is what you see. Nothing. (Applause) If you want to sync, you can find it in the sidebar of the browser; all your sync options are there. (Applause) And then let's turn our attention to Podcast. It brings a dedicated Podcast listening experience to the Mac and introduces all the great features you're used to on iOS, like listen now, where you can watch new episodes and track your listening across all your devices and has a great new function and it has to do with the search.
You know, sometimes you hear about something on the radio maybe or a new podcast or something on the news and you're like, oh I want to hear more about it, but you're not sure what show it was on or even what it was on. title. Well, now we use machine learning to index the contents of Podcasts Talking content, so now you can search for that content and find the Podcast with just a few clicks in the app. It's great. (Applause) And finally, the Apple TV app, your new home for TV and music on Mac. Now, you'll love having access to Watch Now, including all your great channels like HBO and Showtime, and it's got all your movies too. purchased for iTunes, and they've never looked or sounded better because now on recent Macs, we have support for 4K HDR playback on the Mac with HDR10 and Dolby Vision.
And Dolby Atmos playback too, so you experience incredible spatial audio straight from your MacBook speakers. That's Apple Music, Apple Podcasts, and Apple TV, and now I want to move on to something new. We call it a sidecar. Yes. Mac users now love connecting their laptop to an external display so they can extend their work, but often when they have to go, they have to leave that display behind. Well, not anymore, because now you can use your iPad as a second screen for your Mac. (Applause) That's great. You can distribute your work on your iPad, but of course some professional users like to use these dedicated tablets for precise input on their Mac.
Well, now with the iPad and Apple Pencil, you can do that too. It works both wired and wireless so you can feel comfortable, and it works on all your favorite tablet-compatible Mac apps. Now, next I want to move on to accessibility. Now, we believe that technology is most powerful when everyone can use it. Therefore, we design a wide range of assistive technologies into all of our products. Now, for users with physical motor limitations, the voice can be an extremely powerful way to operate a computer. And this year, we're proud to introduce voice control. Now, voice control lets you control your Mac entirely with your voice, and beyond.
We will also bring it to iOS. I'd like to show you how transformative this can be. MALE SPEAKER: Wake up. Voice control is an innovative feature that gives you full control of your devices, comma, with just your voice, period. It's a whole new way to do everything you love, period. Like this. Right love. 16. Open photos. Scroll up. Show numbers. 13. Click share. 3. Tim, next field. Let's ride this one today. Thumbs up emoji. Click submit. Open maps. Show grid. Hold it down. 20. Open the app switcher. 4. Touch share. Play Tim. Tap send. Hey, nice to see you. open music.
Turn up the volume. (Applause) CRAIG FEDERIGHI: That's voice control. Now, it takes advantage of Siri's latest voice recognition technology to accurately understand what you say and all those commands, and of course, your voice is processed locally on the device, so none of that audio goes to Apple. Now, next, I want to cover a new solution that helps you find your Mac if it is lost or stolen. It's called Find My. Find My now combines Find My iPhone with Find My Friends and is now also available on Mac and iOS devices. And it has a new twist because now you can even locate Apple devices that are offline.
Now this is particularly important for Macs because often your laptop is folded in a bag, asleep, and no longer on the network. Now the way this works is really cool. Let's say you've misplaced your MacBook. So even when offline and asleep, it sends out a secure Bluetooth beacon that can be detected by other people's Apple devices nearby. Now, they can broadcast your MacBook's location to the network and ultimately to you so you can find it. Now the amazing thing is that all of this interaction is end-to-end encrypted and anonymous. It uses only small bits of data that take advantage of existing network traffic, so there's no need to worry about battery life, data usage, or privacy.
Next, activation lock. We've built Activation Lock into your Mac to make it much less attractive to thieves. It's available on all Macs with a T2 security chip, and it works just like it does on your iPhone and iPad. So in the unfortunate event that your Mac is ever stolen, the thief will find it completely useless because they can't even install or start it unless you reactivate it with your credentials. Now, I want to move on to apps because there's a lot more to the app story in Catalina. Now, of course, you'll find the beautiful new photo browsing experience in Photos, an updated home page in Safari.
The new gallery view in Notes. And a completely redesigned Reminders app, but also for the first time, we're bringing Screen Time to the Mac. Now, it has the same great features as iOS, so you and your family can understand the full picture of your usage across all your devices. and all limits apply across all your devices. We think this is going to be great for families. Now, of course, Mac users love third-party apps too, and they love having more on the platform. We've been working on a new project that we internally call Project Catalyst, and it's a new technology that allows developers to build Mac apps quickly and efficiently based on their existing iPad apps.
Now, there are over a million apps for the iPad and we think some of them would be great on the Mac. Now of course iPad developers would also love to have a bigger audience to sell their apps to and there are 100 million of them. active Mac users waiting for them. Now, if you're running Mojave, you already use Catalyst technology because we use it to create news, stocks, voice memos, home. Now, that was just V1 and we've learned a lot since then. We've spent the last year expanding the number of app categories the technology could support and fine-tuning it to result in a much better Mac app.
We're excited to announce that today we're making Catalyst available to developers on macOS Catalina. (Applause) Now, the experience starts right here in XCode. Just open your existing iPad project, check the Mac checkbox. And just like that, you get a big advantage because XCode automatically incorporates all the essential features like cursor controls, window controls, etc., and that lets you focus on the final touches, perhaps a translucent, drop-down sidebar. menus or any feature that would make your Mac - your app just great on the Mac. Now this means that a first time development team can create a single app that can span all the way from iPhone to iPad to Mac.
Now , we've been working with several developers on previewing the Catalyst technology, and we've already seen some great apps for Mac. For example, the great racing game Asphalt 9: Legends from Gameloft. Here is what they had to say. "We had Asphalt 9: Legends for Mac running day one. It looks amazing and runs super fast using Metal on powerful Mac hardware." And Twitter, excited to be back on the Mac with a native app. They said, "We had Twitter for Mac up and running, including native Mac features, in just a few days. Now a single team can efficiently manage Twitter for iPhone, iPad, and Mac." And finally, we asked Atlassian, developers of Jira Cloud, the leading project management solution for agile software development, to try Catalyst.
To tell you more about it, I would like to invite Rob Chatfield, Senior iOS Engineer, to the stage. Rob, come on up. (Applause) ROB CHATFIELD: Thank you, Craig. Jira has been on the web for years and we've recently put a lot of effort into mobile, like our iOS app that offers quick and easy access to your projects on the go. Many of you have asked us for a similar experience on the Mac. Well, today I'm delighted to announce that we've done just that. We were impressed that we were able to get the Jira project up and running in just a few days and it's a huge project.
Now our iOS developers are also Mac developers. One code base, one team. Here's a preview. The Boards view looks amazing on the Mac screen with plenty of room to multitask, and the advantage of being a native app is that it's incredibly fast. We can switch between these views instantly, which is a level of performance you just don't get on the web. And this is a project, so all the work we did on the iPad was automatically translated to the Mac, like keyboard shortcuts, Spotlight, and Drag and Drop. And it was easy to add those finishing touches that make it perfect for the desktop.
For example, we add our main tasks to the custom toolbar. All of this would never have happened without Project Catalyst. We're very excited to bring the Jira app to Mac and can't wait for you to try it out! So look out for Jira Cloud on the Mac App Store later this year. Thank you so much. (Applause) CRAIG FEDERIGHI: We're very excited about this technology and can't wait to see what apps you bring to the Mac App Store this fall. That's macOS Catalina. Sidecar, strong security enhancements, great new system apps, and Project Catalyst providing a whole new way to bring new apps to the Mac.
You know, you've seen a lot today in terms of tools for professional users, and you know who our biggest group of professionals? Well, it's the developers, everyoneyou. And, you know, everything we do for developers is focused on helping you build the best and most innovative apps, and we do that by providing tools and technologies designed to give you a head start. Well, this year we have a lot to talk about, like Metal and Core ML, but we'll cover that later in the conference. Today I want to focus on just two areas. RA and Swift. And we'll start with AR.
We have three really big announcements today, starting with RealityKit. So, you know, creating complex 3D environments can require a deep understanding of 3D modeling and mastery of sophisticated game engines like Unity and Unreal, but what about developers who want to incorporate 3D and AR into their apps but don't have that experience? ? Well, that's where RealityKit comes in. It's built from the ground up for AR with photorealistic rendering, amazing effects like camera shake blur and noise, and it's seamlessly integrated into ARKit and has a native Swift API. Now how do you actually model your 3D content? Well, that's where Reality Composer comes in.
Reality Composer is a new drag-and-drop application: a drag-and-drop interface and a library of high-quality objects and animations that make it incredibly quick and easy to create an interactive environment. Now, of course, it's integrated with XCode, but it's also available on iOS. So you can edit, test, and fine-tune your app right on the device where it will ultimately be delivered. Now, of course, the foundation for AR on iOS is ARKit, and ARKit is a major upgrade. I want to focus on an area related to improving the way people are handled in AR scenes, starting with people occlusion.
Now this is crazy. (Applause) What used to require meticulous manual composition can now be done in real time. (Applause) Now, by knowing where these people are in the scenes, you can see that we can overlay virtual content in front of and behind them. And look at this; Motion capture. Simply point your camera at a person and we can track their head, torso, and limb positions in real time and feed you input into the AR experience. (Applause) Now, developers are going to do amazing things with ARKit 3, and that brings us to Minecraft. Minecraft is the best selling game of all time and a great platform for creativity.
So, to see how ARKit takes Minecraft to the next level, I'm happy to welcome Mojang's Lydia Winters and Saxs Persson to the stage. (Applause) LYDIA WINTERS: Thank you, Craig. Our incredible community inspires us to push the limits and create unique experiences. We are here today to show you our new creation. SAXS PERSSON: We've been dreaming of Minecraft in the real world and Minecraft in Augmented Reality. We share a vision with Apple, how AR can uniquely connect us to the world, and today the technology is ready for that vision. We built something that we think is pretty special.
LYDIA WINTERS: We're excited to demo the game for the first time here on stage. (Applause) This is Minecraft Earth. SAXS PERSSON: Let's start with the basics. This is a real world of Minecraft that lives and breathes right on your tabletop with redstone circuits, fireworks, and flowing water. You can break anything, you can play with your mobs, and when I look at Lydia, I can see what tool she's holding and I can see her name and we can see whatever she's building. LYDIA WINTERS: I'm going to get into construction. there i am SAX PERSON: Great. She looks like you.
Let's use Motion Capture and make your character say hello. Try a wave. Let's try the double wave trick. Cool. LYDIA WINTERS: This looks amazing on the table, but let's use the stage. Here we go. (Applause) Look, Mom, I'm on Minecraft. SAXS PERSSON - Fits perfectly with the new people occlusion feature as it can fit perfectly into your Minecraft world. That only works on iOS. LYDIA WINTERS: It's like playing hide-and-seek. SAXS PERSSON: This is a fully interactive world even at this scale. LYDIA WINTERS: There are some interesting levers here. I'm going to press the one with the feathers.
SAXS PERSON: Very good. Watch out for the chickens. LYDIA WINTERS: Chickens. SAXS PERSON: I'm going to put some seeds in my hand. They should come running. LYDIA WINTERS: So cute. Hi Saxs, here's another lever. It has TNT on it. I'm definitely going to throw him away. SAXS PERSON: Watch out. LYDIA WINTERS: I'm right on the edge. skeletons PERSON SAXS: Alright, Lydia. Can I help you with the skeletons? LYDIA WINTERS: Thank you. SAXS PERSON: Uh oh, chicken, I'm sorry. LYDIA WINTERS: Oh no. Just skeletons. SAXS PERSSON: I'm trying. Alright. That's a huge cave below you that we can light up.
LYDIA WINTERS: It's hard to believe that there's nothing on the floor or around us on stage. It's incredibly immersive. The fun, wackiness, and surprises of Minecraft are waiting to be discovered. Oh no, Saxs, a vine. (Applause) It's always a vine. Minecraft takes on its largest dimension yet, land. Unleash your creativity, build with friends, and make the real world your playground. SAXS PERSSON: Go to minecraft dot net to learn more and sign up for your chance to play on iOS this summer. LYDIA WINTERS: We can't wait to see what you do in Minecraft Earth. Thank you all.
SAXS PERSON: Thank you. (Applause) CRAIG FEDERIGHI: Isn't that great? Now, to be clear, no chickens were harmed on the WWDC stage. I know it was very realistic, but that was an illusion. That's ARKit 3, RealityKit, and Reality Composer. It's a big year for AR. It's also a huge year for Swift. (Applause) Now, platform programming language transitions, they only happen every 20 or 30 years. You know, C and Objective C, they were created in the '70s and '80s and Swift was released five years ago and it's amazing how strong it's gone. There are over 450,000 apps on the App Store that use Swift, and developers love it. (Applause) Yes.
Thank you all. But you know, a new language allows for new paradigms, and with it, new frameworks. Now Objective C enabled AppKit and then UIKit, improving developer productivity by an order of magnitude and ultimately starting the app revolution. Now, when we introduced Swift, the first step was to make sure developers could access these great frameworks while taking advantage of languages, speed, and expressiveness, but of course, the biggest gains were yet to come. The true step feature in development would only come when we designed a new framework, built from the ground up to take advantage of everything Swift had to offer.
Today we are announcing that new framework. It's called SwiftUI. (Applause) SwiftUI is now built into Swift for Swift and provides a new paradigm. You specify the user interface with simple declarations. It makes the code really easy to write and really easy to understand. It's designed to help you build better apps with much less code. For example, let's take an application like this, a simple list. We've all written one of these. It turns out that if you want to write this with support for all modern features, you might end up writing something like this in UIKit. It's actually quite a bit of code.
Here is the same in SwiftUI. That's all. (Applause) Just a few lines of Swift code. Yes. Now, SwiftUI offers you many things. It lets you focus on the functionality of your apps and we automatically do new things for you, like when we add dark mode, your app automatically gets it. And of course, the framework is only part of the story because in XCode there is a new interactive development experience. You can think of it as Playgrounds with eleven built for apps. Now, to show you SwiftUI in action, I'd like to invite Josh Shaffer, the head of our iOS UI Frameworks team, up on stage to give you a live demo. jose (Applause) JOSH SHAFFER: Very good.
Thank you Craig. Let me show you how easy it is to get started with SwiftUI. On the canvas on the right, you can see my simple hello world app. And I can just select the text on the canvas and when I do, XCode highlights the code in the editor on the left. Look what happens when I edit it. The preview updates immediately. (Applause) Now, to get started, let's open our library of views. We can see options and drag one out and drop one directly onto the canvas. As soon as I do that, the code is added to the editor on the left.
With just drag and drop, we can create real code instantly, and the built-in inspectors let us adjust the layout of our views exactly as you would in an app like Keynote. The inspectors are tailored to each type of view so you can see the kind of options you have and choose exactly the one you want. And I can also use the exact same tools to edit the code directly. So, with just one step, we can take this view we've been building and turn it into a scrollable list of views. Now, a list requires content. (Applause) Thank you.
It's really amazing. Well. So a list requires content and for that we can bring in a model object that I created earlier and start connecting it to our views. For the first public app written with SwiftUI, we thought it would be fun to help our product marketing friends pick the perfect name for the next version of MacOS. So here we have a list of issues, but we need a place to display a version name. For that, we can drag a custom component that we created earlier and drop it on top. Now, even with this small amount of code, SwiftUI already provides out-of-the-box support for really common features like right-to-left language localization and, of course, the new dark mode in iOS 13. (Applause) Very good.
Now, let's make this interactive so that when we select a row in the table, we'll display a name for the theme. Now, we're ready to test it, and with just one click, we can go from designing our app to interacting with it, right in XCode. Now testing inside of XCode is awesome, but I also want to test it on a device, so with just one more click we can install it on our phone and be ready to test it. So let's try the farms or maybe the food. That's great, but the really awesome thing about this is that we can start editing it live right on the device.
So SwiftUI includes built-in support for animated transitions. So, let's look at some options and choose a cool one for the top. Now this time when we choose a name it will animate. So let's say deserts or maybe beaches. That's better, but we all know product marketing picks these names randomly, so to get an idea to match that reality, let's wrap our banner in a custom random component I built earlier to help us pick a name and now we're ready to choose the next name for macOS. That's not great. Let's try one more. Cute animals look promising.
Well that's perfect. Alright. So, since SwiftUI includes built-in support for integration with other Apple frameworks, I thought it would be fun to use the new RealityKit framework to visualize the MacOS 10 release, Flying Squirrel. It looks like it's going to be amazing. This is a quick look at creating user interfaces with previews of SwiftUI and XCode. You're going to love it. (Applause) CRAIG FEDERIGHI: What do you think? (Applause) Now, I'm sure a lot of you are really excited to adopt SwiftUI in your apps, and the good news is that you can do it from a single view to an entire app.
And this isn't just for building iOS apps. For the first time, we now also have a native framework for building Watch apps. (Applause) But not only that. SwiftUI is available on all of our platforms and provides bindings to all of the native controls so you can customize your experiences specifically for each one, all while using a common API. It's incredibly powerful. That's just some of our big news for developers this morning. I want to thank you all for spending time with me. You're so amazing. I'm going to give it back to Tim. Thank you. (Applause) TIM COOK: Thank you, Craig.
What an amazing morning. You enjoyed it? (Applause) Yes. Today: Today we're advancing all of our software platforms, giving customers new ways to enrich their lives and powerful tools for developers so they can continue to change the world. All platforms will be available as a beta version today. (Applause) And the public seed for macOS, iOS, and iPad iOS will be available in July, and of course all this great software will be available to our users in the fall. (Applause) Now, you'll also be able to preview the new MacPro and Pro Display XDR in our Pro Studio across the street.
I encourage you to do that. We've got a great week planned for you, with over a hundred sessions, over two hundred hands-on labs, and over a thousand Apple engineers here to help. So look them up. Nowe can wait to see what they will dream and how they will continue to change the world. Now, before I wrap up this morning, I'd like to thank everyone who worked so hard at Apple on all of the products that you looked at this morning. These guys have given up their families nights and weekends and so on, and many of these innovations have been years in the making.
So thanks. Let's give them a round of applause. (Applause) Yes. Thank you all for coming out and spending time with us. Have a good week. Thank you. (Applause) (Music playing)

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