Apple — WWDC 2017 Keynote

My desk is on the seventh floor, if you need anything you can call me. Make sure you have your ID with you because you will need to sign in each time you re-enter. The cafeteria is on the fourth floor and we usually have lunch around 12:30. Great. Is this where I'm sitting? For now, yes. With the big move approaching, it's kind of crazy around here. I promise it's only temporary. Very good, thank you. Mm-hmm. Come, let us in, we need Airbnb. This is not an Airbnb. Where are we, man? I don't know. I don't even know what city we are in.

Be careful! World leaders are declaring a global state of emergency until the app situation can be resolved. Selfies, anyone? Selfies, selfies! The apocalypse is near! The apocalypse is near! Okay. Who wants to go first? iTunes, get your iTunes. Do you think we should have gone for the puppy face? I just ate this whole pizza by myself. Hashtag too delicious to share. Pizza emoji hashtag. Farm Ville 2 right here, buddy. Hashtag eat food. Brian, looking for Brian. Hashtag anyone want a slice? Good morning. I'm so glad that can't really happen. Welcome to WWDC. It's great to be back in San Jose, the heart of Silicon Valley and right down the street from Apple and our new campus.

It's been 15 years since we held the developer conference in San Jose and a lot has changed. But the one thing that hasn't changed is our commitment to the developer community and our ability to do amazing things together. This will be the biggest and best WWDC ever. Every year, we host WWDC to bring together Apple engineers and our incredible developers on our collective mission to change the world. And I'm pleased to tell you that the Apple developer community has never been more vibrant. We now have 16 million developers registered in the program worldwide. And we added three million last year alone.

We have 5,300 developers here this morning, our largest group yet. This morning we have attendees from 75 countries around the world. It is truly a global conference. And this morning we have with us the largest number of student developers ever. In fact, one of the youngest is here this morning. Hers, her name is Yuma Sorianto. She is from Australia and is just 10 years old. She started coding when she was six years old and already has five apps in the App Store. I met Yuma yesterday and can't wait to see what she accomplishes next. And while we have some promising developers like Yuma, we have some who started a little later, Masako.

Masako Wakamiya is only 82 years old, she is from Japan and published the first application of hers earlier this year. So... So, if you haven't published yet, there's still time. Let's give them a big round of applause. Now, let's turn our attention to our four amazing platforms. Of course, as you know, each of them comes from the same core technology, but each is uniquely expressed and designed to provide the best experience wherever they work. We continue to power these platforms to give you, the developers, powerful tools and opportunities to change the world. That's why this developer conference is so important.

Now we have a lot to talk about today. And I want to say a lot. So, I'll skip the updates other than to tell you that Apple is doing very well. We have six important announcements to share with you this morning. So let's get right to the topic and I'll start with tvOS. We recently introduced the TV app on Apple TV, iPhone and iPad to create the easiest way to discover and enjoy your TV content from all your video channels, all in one convenient place. We launched with support for only a handful of video channels, but now we have 50 partners built into the TV app.

And today, we're very excited to announce that Amazon is coming... Amazon is coming to the TV app and Apple... and all Apple TVs later this year with Amazon Prime Video. And of course, as you know, Prime Video offers a lot of great content, thousands of TV shows and movies and great original content like "Transparent", "Mozart in the Jungle", "Man in the High Castle", etc. . much more. We're excited to welcome Amazon to Apple TV. So that's tvOS. You'll hear a lot more about tvOS later this year. Number two, let's talk about the Apple Watch. Apple Watch has seen incredible growth this past year.

In fact, it is by far the number one selling smartwatch. And the most important thing for us is that it is once again by far number one in customer satisfaction. Apple Watch is designed to help you live a healthier life. And people love the fitness capabilities, the health capabilities, the quick access to information, and even the ability to swim with it. We have some exciting updates coming to watchOS, and to explain them, I'd like to invite Kevin Lynch. Kevin? Thanks, Tim. So watchOS is advancing very quickly. And I'm very excited to introduce watchOS 4 to you today.

This promotes the areas that people love. It also introduces new ways to make the watch more personal to you. Let's start with the watch faces. Now, Apple Watch is great for taking a quick look at information. And many people use a watch face like this today. And now, you must choose what information is displayed here. For example, the weather, calendar and workouts, or maybe you would like to see the date, reminders and sunset. The information you like to see actually varies depending on time, your location, and your routines. What if we could automatically show you a selection of information you might need?

Well, Siri is increasingly becoming a proactive assistant that knows what information you need when you need it. And we've created a new watch face, powered by Siri's intelligence. This is the new Siri watch face. It now automatically displays the information that is most relevant to you. And you can also access Siri by tapping the new complication at the top left. And it automatically displays this information with the same type of intelligence that we have applied in iOS. We use machine learning to automatically adapt based on your routines and the apps you use when you use them.

So in the morning, I could see, for example, can you time my first meeting? And if I turn the crown, I can see more information from Siri. For example, reminders or even photographic memories from the same time last year or perhaps from this place. And throughout the day, every time you raise your wrist, the face will dynamically update with information for you. So, for example, at noon, I might see a reminder to make a call and I might get a pass for a flight I'm taking that afternoon. Therefore, relevant passes in Wallet can appear here directly, even from third-party apps.

Now, at the end of the day, I can see what time the sun is going to set, and I can also access the controls I usually use in the Home app at night. This is a smart proactive assistant right on your wrist. And this is the new face of Siri on the Apple Watch. Now, sometimes you may want to have less information and more graphics. And that is the soul of the new face of Kaleidoscope. It displays a beautiful symmetrical pattern that slowly changes throughout the day. And you can rotate the Crown and get this kind of mind-blowing effect whenever you want.

And there are several styles you can choose from. So, for example, if you use a photo like this, you can create a variety of kaleidoscope styles. This is the new face of Kaleidoscope. Now, Mickey and Minnie have been a big hit on Apple Watch and more characters have been working to find their way. And I'm so excited to welcome Woody, Jessie and Buzz. They will feel at home inside the watch and there will be lots of fun. And every time you pick up the watch with Toy Story Face, you'll see a variety of vignettes like this one.

There's a lot of shenanigans going on there. These are three new faces that are really animated in watchOS: Siri face, Kaleidoscope and Toy Story. Now, let's talk about Activity. Apple Watch has already helped many people improve their health and fitness. And Activity is one of the most used apps on the watch. In watchOS 4, activity notifications are more personalized for you. There will be "Close Your Rings" more often. So you can start each day with some inspiration by receiving an update like this. This lets you know if you are close to achieving an achievement or what you can do to achieve yesterday's goals.

And all of these are customized for you. And as part of smarter training, we also present monthly challenges. And these challenges are designed to help you surpass or repeat something you achieved or were close to achieving and they are all achievable because they are based on your real story. And like any great trainer, we want to celebrate your success, so we've added a little more fun when you close your rings or earn an achievement. This way, you get smaller celebrations for everyday successes and bigger celebrations for harder-to-achieve milestones. Now, we've also improved the Workout app to make it even easier to use and more powerful.

Starting with the new UI where the quick start is right from the start, you can just tap and go. It's much easier. And customers also loved Siris's new swimming capabilities. And now we are improving pool swimming training with automatic sets. Thus, just by resting on the edge of the pool, it will automatically mark each swimming series you are doing. And in the end, you'll even get your distance for each stroke type and your pace for each set you're doing. We're also creating... It's fantastic, swimming in the pool is very popular. We've also created some custom movement and heart rate algorithms for a new type of training called High Intensity Interval Training.

Now this is one of the most popular workouts in the world. We know it will be a favorite of many of you when you start using it. Now, if you like to do more than one workout in a row, it's now very easy to swipe through a current workout and then add another one by pressing the plus button. You just push harder and I can continue with another workout. For example, you could do outdoor cycling here. I just tap and go, now it's so easy to do multiple workouts in a single session. Now, many people do exercises inside a gym.

And when you use gym equipment, it has data that the Apple Watch doesn't have and the watch has data that the gym equipment doesn't have. So you end up with numbers like calories and distance that don't quite match up. So in watchOS 4, we found a great solution for this. We are enabling real-time, two-way data exchange with gym equipment for the first time. This way you can simply touch an NFC reader on the gym equipment with your Apple Watch. Your watch will automatically launch the Workout app and you can connect. And then the watch reads your heart rate and sends it to the computer.

And data such as incline and speed are sent from the device to your watch. And when you start and stop training on your gym machine, it does the same on your watch. Now all the information matches, it is much easier and much more accurate. This is now supported by the world's largest gym manufacturers, who supply around 80% of the equipment in today's gyms. And devices compatible with Apple Watch will be launched starting this fall. Now let's talk about music. Apple Watch combined with AirPods has truly become a magical combination. And where the redesign of the music app and the clock makes this a really great experience.

With the new music app, we'll automatically sync music based on what you like to listen to. So, for example, you'll automatically get your Apple Music mixes, such as new music and favorites, freshly updated on your watch. And the app simply presents beautiful images of albums and playlists and you can navigate by turning the Digital Crown. When you get the album you like, just tap and play. So you can play your music easily now and we now support multiple playlists and music on the watch. So the music you love will be ready when you are, making Apple Watch and AirPods a truly magical listening experience.

That's the new music app. Now, let's take a look at this. To give you a quick demo of watchOS 4, let's welcome Vera Carr from the Surveillance and Health Engineering team. Thanks, Kevin. Good day. I'm very excited to be here. The first thing I want to show you is the new document. I can now scroll vertically through recently used apps, like the new music app. Using Document makes finding the apps I'm looking for easier than ever. Next, let's look at the new Siri smartwatch face. Here in the morningI could see things like today's weather and my upcoming events.

Later today I will return to San Francisco to see my parents. And in the afternoon, Siri's face will proactively update to tell me how long it will take me to get there. Tonight we're watching the new "Alien" movie, which I'm really excited about. Don't let anyone ruin it for me. For any content on Siri's face, I can go directly to the app for more details. Here, for example, Siri's face has my ticket, so tonight I can lift my wrist and with one tap they're ready. Siri's face also shows me timely content like photo memories and news.

Here's a news headline chosen for me by the new News app now available on Apple Watch. In the app, I can see stunning photos, catch a glimpse of the day's biggest news stories, and save them to read later on my phone. We've also integrated our new activity workout notifications right into Siri's face. Now, when you're near the end of your day or you're close to closing your rings, our trainer algorithms will tell you how much you need to walk to reach your movement goal. Before this I was walking a lot nervously, so now I only need to take a 16 minute walk.

Let's close those rings. We've added something new here at Workout that's really cool. Music motivates me instantly and now in watchOS 4 I can choose a playlist that automatically starts with my workout. Let's do it. And when I'm working out, I can quickly swipe left and control my music right here. These are just a few of the new features in watchOS 4. I can't wait for you to try it. Let's go back to Kevin to tell you more. Fantastic work, Vera. Thank you. There's a lot more to come in watchOS 4, including, for example, a new flashlight in the control center, which you can also use as a flashing safety light when you go for a run at night.

So many, many more things happen here. Now, of course, we have a number of updates that enable great apps from developers on watchOS, including more support for apps running in the background, faster app responsiveness, and some new UI capabilities. And now we also support native Core Bluetooth on the watch, which will enable experiences for apps that work with small devices around you. So, for example, continuous glucose monitoring, directly from the Dexcom sensor to your watch, or a Zepp Tennis, which connects to a sensor on your racket to analyze your swing in real time when you are playing, or a sensor that Connect your watch to your surfboard so you can see the height of the waves you're making and how many calories you burn while you're still in the water.

So there are a lot of new possibilities for watchOS here. The developer preview is available today to get you started. And this fall there will be a free update for everyone on all watches. And that's just some of what's coming in watchOS 4. Let's welcome Tim back to the stage. Thank you. Thanks, Kevin. WatchOS 4 is a big update. Now, let's talk about a product that, in many ways, is the heart and soul of Apple. And of course, I'm talking about the Mac. There has never been a computer like the Mac. The Mac is so important in fueling the world's passion and creativity.

It's a computer we all love to use, and no one can match the Mac's deep integration of hardware and software. And, of course, at the center of the Mac experience is macOS. And to tell you about what's coming with macOS, welcome to Craig Federighi, Craig. Thank you. Thanks, Tim. Hello good morning. Well, let's talk about macOS. Now, our current version of macOS, of course, is macOS Sierra. Now, Sierra brought Siri and Apple Pay to the Mac, letting you put your documents and desktop in the cloud and even unlock your Mac automatically using the watch on your wrist.

Now, people love Sierra and so do we. So, we wanted to spend this year perfecting it. Of course, the question is, what do we call it? So we recruited our excellent marketing team once again. They were dizzy to get into their minibus and this time venture eastwards, deep into the Sierras, but this time ascending their highest peaks. And when they finally came back, they had a name that they said felt very, very good. And I am privileged to announce to you today, macOS High Sierra. Now, we talked to the guys and we said there could be... this could be misinterpreted, but they assured us that this name is completely proven.

So... Now, High Sierra is about deep technologies that provide a powerful platform for future Mac innovations. But we couldn't help it, we also added some improvements. And start with Safari. Now, Safari is known for its efficiency and legendary battery life, but Safari is also incredibly fast. In fact, we compared Safari on the same hardware running macOS and Windows to all the popular browsers and Safari beats them in benchmark after benchmark, JetStream, Speedometer, MotionMark. Safari beats them all. That's right, Safari is the world's fastest desktop browser with High Sierra. And Safari's dominance continues with the new modern version of JavaScript, ECMAScript 5.

We can see that Safari offers 80% faster performance than Chrome. Now, apart from being blazing fast, Safari also helps give you a serene browsing experience. Now, you know, sometimes you go to read an article and instead of finding something to read, you get this. Just some loud audio and video that plays automatically and interrupts your whole reading vibe. Well, don't worry because we have autoplay blocking in Safari. Safari detects sites that shouldn't play videos and puts you in control. You can always press play. Now, Safari is also key when it comes to respecting your privacy. Now, have you ever had this experience where you go to buy something on the web and even complete the purchase?

And it seems that wherever you go on the web, it just follows you. It feels like you're being followed and that's because they are. Not anymore, because Safari has Smart Tracking Prevention. Safari uses machine learning to identify trackers, segregate script data between sites, and save it, so now your privacy and browsing history are yours. It's not about blocking ads, the website behaves as usual, but your privacy is protected. Next, I want to talk about some improvements to Mail, and it starts with search. So, in addition to providing searches based on recency, search in Mail now uses Spotlight to identify its top results.

So the message you're looking for is almost always there, at the top. And if you like using Mail in full screen, we now support Split View for your compose window. It's a great way to compose email. And Mail is more efficient than ever. It actually uses 35% less disk space to store your mail. Now, probably our biggest area of ​​refinement in High Sierra is the photographs. Now... Yes, Photos has great new organizing and editing tools. There is a persistent sidebar and a new view that has all your imports in chronological order. And in any view here at the top right, you can filter by your keywords, by your favorites, just by media types like video, so it's really easy to find exactly what you're looking for.

We have also improved the faces. Recognize many more faces automatically using advanced convolutional neural networks. And when you put effort into categorizing and naming people, that now automatically syncs across all your devices. We now also have great improvements for editing within a photo. So you can see here on the right side, the whole range of editing tools. And there are plenty of great new ones, including Curves, which lets you adjust the color and contrast of your image. And Selective Color will teach you how to modify the color in a selective range. And I think you're going to like this one because if you like to make edits in a ProTool like Pixelmator or Photoshop, well, now when you go to that other editing tool, all of your edits automatically sync with your photo. library.

Now, Apple pioneered printed books. Project-based, you build directly within the photography app. And now we're opening this up to third parties. They will be offering some amazing new printing services, full framed walls, mounted photographs and even publishing websites, all based on projects within photographs. These are some quick refinements, but now I want to get back to the main story and that is the technology, because we have delved into the fundamentals, the data, the video and the graphs. And when it comes to data, the fundamentals are in the file system. Now, the Mac file system has its roots in HFS, from 30 years ago.

Well, a lot of things have changed since then. We have too many flash drives or the storage is a billion times larger and it's time for a more modern file system. That's why I'm excited to announce that we're bringing Apple's file system to macOS as our new default system. Now, APFS is a completely modern file system, 64-bit from top to bottom. It is safe and secure with built-in failover protection and native encryption. And it's highly responsive with modern features like instant file and directory cloning and high-performance parallel metadata operations. Now, what does that really mean in practice?

Well, let's take a look at a simple file duplication within Sierra. Then we're going to go up to the File menu. It's like a duplicate on these very large video files. And it will copy. And as you'd expect, there's a lot of data to copy here, so it takes a bit of time, almost done, here we go. Now, let's look at that in High Sierra. Well, let's go up to the File menu, let's subduplicate and that's it. Next, video. Now, the current standard in video is H.264. In fact, H.264 has truly enabled the revolution of HD video streaming on the Internet.

But of course the game goes from HD to 4K and high dynamic range 4K video. And there is a new standard that supports this: H.265 or HEVC. And you want your video to look great, retain all the details and color, and HEVC does it while saving up to 40% better compression than H.264. Now, we're adding software encoder support to High Sierra for all Macs and HEVC hardware acceleration to newer Macs. And we're also integrating it into ProTools, like Final Cut, Motion and Compressor. Now I want to get back to our main story, which is graphics and graphics are all about the GPU.

The GPU has been the performance superstar of the last decade, delivering incredible gains in computational performance. Now, our API for high-performance graphics is Metal. And developers have taken great advantage of Metal. This is Dawn of War III from Feral Interactive, amazing graphics. This is DaVinci Resolve from Blackmagic that can speed up many editing operations. And of course, we even use Metal inside the photos to perform machine learning to identify them. But we've learned a lot working with developers and their adoption of Metal and we have a new version to announce today. And you'll never guess what we call it.

It's Metal 2. Now, Metal 2 is insanely fast. In fact, it has great optimizations and new APIs that, when adopted, offer a 10x improvement in draw call performance. Now, some of you remember that when Metal first came out, it was 10x better than OpenGL. You can multiply those numbers together. That's a hundredfold improvement. Now, we've also provided better debugging and performance analysis tools so you can optimize your app for Metal. And we're so excited about the advancements in Metal 2 that we took Mac Windows Server and put it on top of Metal, speeding up things like Mission Control. And some of our most challenging system animations are now smooth all the time.

Now, Metal isn't just about graphics. We are also using it for machine learning. Now you can accelerate... yes, we have Metal performance shaders to accelerate all types of deep learning algorithms. Another of today's Metal news is Metal for external graphics. So, you know, our MacBooks have this tremendous balance between portability and power. But sometimes, for some workflows, even more power is needed. You want to take advantage of your MacBook Pro's incredible Thunderbolt IO to access external graphics. So we will make this possible in Metal 2. Now, we will start with the developer kit that will be available today.

In fact, you can order a Thunderbolt 3 case with a high-performance AMD GPU and tune your applications for high-performance external graphics. And then we will roll out support to all of our customers in the coming months. Now, with this graphical power, we're really doubling down on our focus oncreating professional content. And that's increasingly about creating VR content. That's why we're bringing Metal for VR to High Sierra. Metal now offers a VR-optimized display channel that provides extremely high performance. And we're optimizing our Pro apps like Final Cut to do things like edit spherical videos directly within the VR environment.

We are also working with Valve. They're bringing SteamVR, SVK to the Mac. And we're working with Unity and Unreal to bring their VR engines to the Mac. It's really cool and you might see a little more from us today on this topic. That's a quick look at macOS. Some great technologies with Apple File System, HEVC Video and incredible graphics with Metal 2 support for external graphics and Mac VR support and of course lots of fantastic improvements. Now, macOS High Sierra is available to you all today as a developer beta. And if you sign up at beta.

apple

.com, we'll also have a public beta available later this month, and of course it will ship to everyone as a free update this fall on all Sierra-compatible systems.

Now, that's your update on macOS High Sierra and I'll hand it over to our VP of Hardware Engineering, John Ternus, to give you more information on Mac. Thank you. Thanks, Craig. So, we have some great updates to talk about today that span much of the Mac product line. And let's start with the iMac. Now, the iMac has been the gold standard of desktop computers for many years, but we're raising the bar once again. And as always with the iMac, it all starts with the screen. Because Retina iMac 4K and 5K displays, with their high resolution, excellent brightness, and P3 color gamut, are the best displays on any desktop.

But let's make them even better. So these new displays will now be 500 nits. That's 43% brighter than the previous generation. And for the first time, we will support 10-bit interpolation, meaning these displays can reproduce up to one billion colors. Therefore, your content will look more true to reality than ever. Now, in addition, we have excellent internal updates for these iMacs. So we'll start with the CPU because the entire line is moving to Intel's 7th generation Core processor, also known as Kaby Lake. Now, Kaby Lake gets these better base and turbo frequencies for higher performance, as well as hardware-based 10-bit HEVC decoding, which is great for playing high-quality videos.

Additionally, these iMacs are getting a boost in memory capacity. Therefore, 21.5-inch systems can now be configured with up to 32 gigabytes of memory. And the 27-inch can have up to 64 gigabytes of memory. Both are double what the previous generation can do. Now, fast storage has always been a key part of the iMac. So we're now making our Fusion Drive standard on all 27-inch configurations. And it will also be standard on the top-end 21.5-inch configuration. Additionally, our SSD options will be up to 50% faster and will now be available up to 2 terabytes. And the iMacs will also get an IO upgrade because we're giving them two USB-C connectors that support Thunderbolt 3.

And we think our customers, especially our Pro users, will love this because they can do some cool things like connect Set up a RAID array performance and a 5K external display at the same time. Now let's talk about graphics. And as you heard before, we are investing a lot in graphics software technologies like Metal 2. Well, we are also investing in graphics hardware. And every configuration in this new iMac line will get a big boost in its graphics performance. So we'll start with the basic iMac. Now this system gets a boost to its integrated GPU via Intel Iris Plus Graphics, which now has 64 megabytes of eDRAM.

And the performance we get from this is quite amazing because this system is up to 80% faster in graphics than the previous generation. Now next up is the 21.5-inch iMac with Retina 4K display. And the big news here is that we are moving to discrete graphics and making them standard on all 4K iMacs. And that's going to come... There you have it. And that will come in Radeon Pro series GPUs with up to 4 gigabytes of VRAM. And again, this move to discrete graphics produces a pretty dramatic performance increase because this new system is up to three times faster than the previous generation of graphics.

Now, finally, we have our 27-inch iMAc. And this is our most popular desktop for our Pro customers. So obviously there will be an increase in graphics today as well. So, it will have Radeon Pro 500 series GPUs with up to 8 gigabytes of VRAM. And again, we get a huge performance improvement. In fact, this 27-inch iMac can now give you up to 5.5 teraflops of graphics. Which makes it a great platform for creating virtual reality content. In fact, we've sat some developers down with this new iMac in High Sierra so we can see what they can do with VR on the Mac.

And I'm so excited that we can give you a demo of this amazing work right now. So, I'd like to invite Academy Award-winning visual effects artist and creative director John Knoll to the stage from Industrial Light & Magic. John. Thanks, Juan. In Lucasfilm's ILMxLab, story, conceptual design, and technical development are all intertwined. They come together for us to create immersive experiences for people to enjoy at home, in movie theaters and at theme parks. Now, I've always done my art and development on Macs, so I'm really excited about these new iMacs. I really love the platform, so I'm especially excited to be able to share some of our VR content created on these new iMacs and Epic's Unreal Engine.

I'm joined by Lauren Ridge, an Epic programmer who will be backstage conducting our demo. Working together, we can work in real time to create an immersive experience as we delve into the “Star Wars” universe. Now, Lauren is backstage so we can show you the environment around her. And now, we'll show it to you from my perspective. Here we are on the planet Mustafar. Thanks to native VR support in macOS High Sierra, I can use the Unreal Engine editor to create content within the VR experience. And for the first time, everything works with my Mac. On my left motion controller, I have my Radial Menu, which accesses my artist palette.

Now on the right I have the laser that I use to interact with the world and some fire here. So let's try that. Okay. Very pretty. Let's get dressed a little. What do you have? Let's see. Let me open my content browser. It has all the assets I need to dress up my scene. I think I saw that landing spot for an Imperial shuttle here, so let's get one of those. In fact, we've set up smart assets so they know exactly where to come in for their landing. Great, okay. Can we expand? Sure. I can grab them with both hands and climb up.

I can also use this to rotate the world around me. Very good. I also have a TIE fighter here, so let's bring one of those. Thanks to over five and a half teraflops of GPU performance, object manipulation is super smooth and truly intuitive. Great, okay. Can we have a squadron of those flying overhead? Well, what happens from there on the horizon? So, there by the castle. Correct. Perfect, okay. Okay, let me teleport down. Hey, seeing the castle there reminds me that we're missing an important element. Well, how could I forget? Okay. Nice. Alright, that's really good.

I saw that against the sky back there. Can we get closer? Sure. It's really cool how Metal 2 unlocks Unreal's advanced rendering feature set on the map. Wow, yes, very nice. Alright, now let's play the scene from here. Okay. Oh, he's upset. That's the third one this week. Wow, I'm glad you didn't see me there. I wouldn't be so sure about that. Alright, actually, let's leave it there. That was close. Well, it's really nice to see the iMac render this level of graphics in VR mode at 90 frames per second. Really great. Very good, thank you Lauren. Metal 2 and Unreal's, or Epic's Unreal Engine, would enable the next generation of storytellers.

We use this technology in our film production every day for virtual set exploration, art direction and shot design. And that means this immersive content can be made by the same people who bring you the movies. That's incredibly powerful. At Lucasfilm and ILMxLab, we hope to use our Macs to create new experiences while inviting people everywhere to delve into our stories. Thank you. Good thank you. Thank you, John and Lauren. That was amazing. That's our update to the iMac line. And in short, they have the best Mac displays we've ever made, faster processors, larger memory capacity, super-fast storage, Thunderbolt 3, and, as you saw, incredible graphics performance.

So here's the line and... but there's one more change because we're going to bring even more value to the iMac product line. For the first time, we will have a 4K iMac with a starting price of just $1,299. But the updates are not limited to just the iMac because today we will also update our laptops. And together, the MacBook and MacBook Pro make up the strongest laptop lineup we've ever had. But we're going to make them even better because we're moving here too to Kaby Lake. And we're adding faster SSDs to our MacBook and faster standard graphics to the 15-inch MacBook Pro.

So, a huge performance increase across the board. So here's that lineup. But like the iMac, we will also bring more value here because we will have a new configuration of the 13-inch MacBook Pro that also starts at just $1299. So there you have it. We've updated seven of our most popular Macs, and the MacBook Air is also getting a megahertz boost. And even better, they will all ship today. We now care deeply about the environment. And, as with all of our products, we've worked very hard to ensure that these new Macs are free of harmful chemicals, highly energy efficient, and highly recyclable.

That's all we're updating today. But actually that's not all we want to show you today. Now the iMac line has incredible breadth. It ranges from a basic system that's perfect for use at home or school, to that powerful 27-inch model that lets professional customers create amazing things every day. But that said, there's another class of Pro users who would love to be able to take advantage of the iMac's display and design, but need workstation performance that they can't possibly fit in an all-in-one. Well, we wanted to challenge that assumption and so we've been working really hard to see how far we can take the iMac.

Now, this won't ship until the end of the year, but I'm really excited to give you a sneak peek at what we've been up to, and here it is. Cool. This is the new iMac Pro. Now, the first thing you'll notice is that it features the same great design as our 27-inch iMac, but with this incredible space gray finish. And with that stunning new color and gorgeous 5K display, this is without a doubt the most beautiful iMac we've ever created. But it will also be by far the most powerful iMac we've ever made. In fact, this would be the most powerful Mac we've ever built because...

Because we're really going to pack workstation-class performance into our incredible iMac 5K design. Now, to do that, the team had to completely rethink the thermal architecture and came up with this really efficient dual centrifugal fan solution that generates significantly more airflow than a traditional iMac. In fact, the iMac Pro has a more than 80% increase in cooling capacity. That means we can deliver incredible performance while maintaining the quiet operation you'd expect from an iMac. So let's talk about what's inside and I want to start with the CPU because we wanted to get to the big stuff here.

So the iMac Pro will ship with an 8-core Xeon processor. But it will also ship with a 10-core Xeon processor. And then we thought, you know, we've come this far, let's go really crazy. So we will offer it with up to 18 cores. That's a ton of computing power. But we didn't want to stop there because we also wanted to go big on the graphics. So the iMac Pro will use AMD's Radeon Vega graphics. This is a new workstation class graphical architecture. It features an all-new GPU core and high bandwidth packed memory. It will be available with up to 16 gigabytes of VRAM and more than 400 gigabytes persecond of memory bandwidth.

And we're not going to use an entry-level configuration here because our implementation will offer up to 11 teraflops of single-precision computing power. That's three times more than the best GPU in the Mac Pro. But it's actually even better because this Radeon Vega GPU can also perform calculations with half precision. That means the iMac Pro can deliver up to 22 teraflops of half-precision computing. This is really important for things like machine learning development. So, as you can see, the iMac Pro will be a monster when it comes to graphics, but we didn't want to stop there either. So we'll let you configure it with up to 128 gigabytes of ECC memory.

That's double what you can do on a standard 27-inch iMac. And up to 4 terabytes of 3 gigabytes per second SSD. Now, the iMac Pro will also have a full complement of high-performance I/O, including four Thunderbolt 3 ports and, for the first time on any Mac, integrated 10-gigabit Ethernet. And with all that cutting-edge I/O, you can do amazing things. Therefore, you can connect two 5K displays in two high-performance RAID arrays; no previous iMac could do that. And when you combine that with the internal display, that means the iMac Pro can handle up to 44 million pixels. There is much more.

We don't even have time to get into things like a 1080p FaceTime camera, a user-configurable VESA mounting option, twice as extensive AVX instructions, and even a UHS-II SD card slot. So with all these high-performance technologies and our incredible 5K display, this iMac Pro will be an incredible workstation for things like real-time 3D rendering, high frame rates, immersive virtual reality, machine learning development and with all those cores and All that memory, super fast code compilation. Now, speaking of workstations, we wanted to compare the initial configuration of the iMac Pro with what is on the market. So, if you went out and built a system with comparable specs today, it would cost over $7000.

And keep in mind, that's a system that doesn't have our best-in-class 5K display. It doesn't have the incredible all-in-one design of the iMac Pro. And then, obviously, it doesn't run Mac OS. Well, this is the initial configuration of the iMac Pro and we'll price it at just $4,999. And it will be available in December. This is a preview of the iMac Pro. It packs workstation performance into our incredible 27-inch iMac design with its gorgeous 5K display. And it will be the most powerful Mac we've ever created. That's all our Mac news for today. Now, back to Tim.

Thanks Juan. Alright. There are so many great things happening with the Mac. And John, I agree that the iMac Pro is really great. Alright, next one. Let's talk about iOS. The best and most advanced mobile operating system in the world. Our customers love the latest version, iOS 10, which has an industry-leading 96% customer satisfaction. And it's absolutely incredible that 86% of our customers are running iOS 10 and taking advantage of its capabilities. This eliminates the other platforms that suffer from horrible fragmentation. With iOS, developers can always take advantage of the latest capabilities and features of our latest operating system and have confidence that there are customers there for them.

Today, we're going to take the best, most advanced mobile operating system in the world and turn it up to 11. And I'd like to invite Craig to walk you through it. Craig? Thanks, Tim. Hello again. Let's talk about iOS 11. It's big. Now, we're focusing a lot on the technologies in iOS 11, but also on some really important features. We have a lot to talk. We'll start with Messages. Now, you all know that in iOS 10 we had iMessage apps and stickers. People had a lot of fun with these. And now in iOS 11, we make them more visible and always with this redesigned app drawer.

You can see that you have your apps accessible there at the bottom of the screen, with just one tap you can open them, scroll through them, and tap on any app. It's really easy. It will be very fun for you to use your applications and stickers. Now, the big story with messages is messages in iCloud. Because now with your iMessages and iCloud, when you sign in on another new device, all your conversations automatically sync. In fact, they remain in sync. So if you want to delete an embarrassing message that you don't want in your transcript, it disappears everywhere, which is pretty cool.

So this of course allows us to optimize your device storage because with your messages in the cloud, we only need to keep your most recent messages cached on the device and that makes the backups smaller and faster than they are. available for iOS and Mac. And, of course, your messages remain end-to-end encrypted. Next, Apple Pay. That's why we love using Apple Pay to buy things at retail. In fact, Apple Pay is the number one contactless payment service on mobile devices. And by the end of the year, it will be available at over 50% of retailers here in the US.

Yes. But in addition to paying at retail, we use Apple Pay in apps, we use it on the web. There was one final frontier we wanted to conquer and that is Apple Pay for person-to-person payments. Now it's super simple because it's built right into messages as an iMessage app. So you can send and receive money directly to your transcript. Of course, when you send it you authenticate securely with Touch ID. And if you receive money with iMessage, it goes to your Apple Pay cash card. And from there, you can send it to friends and family; If you're a charity, you can make purchases with Apple Pay in retail stores or on the web.

And, of course, you can withdraw it and transfer it to your bank. And it is available on all these iOS devices and also on Apple Watch. Thank you. Next, let's move on to Siri. Siri is now used on more than 375 million devices monthly. It's absolutely huge. And it is available in more languages, in more countries than any other system, 21 languages ​​and 36 countries. So for iOS 11, we're making a big update to its main interface to deal with Siri, not Siri's voice. Now we've used deep learning to create a really natural and expressive voice for Siri and I'd like you to listen to it.

Here is the forecast for the next 10 days. Sunny, sunny, sunny. Three different ways to say sunny. Very powerful. Now, Siri also has a male voice and sounds fantastic too. I love machine learning, especially since I am a learning machine. So Siri is also a great new visual interface. And it can give you follow-up questions and answers with just one tap and multiple results. When you ask a question, it's really helpful. Now, Siri also has a new capability, translation only. So now you can ask something like, how do you say what the most popular dishes at your restaurant are in Chinese?

And Siri can say: Totally. Now, initially the translation will support translation from English to Chinese, French, German, Italian and Spanish and we will have more language combinations in the coming months. Now, when it comes to using Siri to access your other apps, we have SiriKit. And SiriKit can now do more than ever in iOS 11. So now you can manage tasks using Siri to get things done and OmniFocus on your stuff, take notes in Evernote, bank in Citi Mobile, or even open a QR code in WeChat. . Now, Siri is not just a voice assistant, because with Siri Intelligence, Siri not only understands your voice, but it also understands the context.

Understand your interest. Understand how you use your device. And this allows you to ultimately understand what you want next. Now, we've all experienced this thing where Siri can help us predict what apps we might want to use next, give us a time to leave a notification based on our calendar and where we are, and help us respond to a text message. In iOS 11, Siri uses on-device learning to understand more about topics we care about. Therefore, it may suggest topics that we might be interested in hearing the news about. You can help us respond with our location to meet someone in messages.

And even help us schedule a calendar appointment based on something we just booked within Safari on the web. And what Siri learns about you on your device now stays in sync across all your devices. So you're dealing with a Siri but of course this is kept completely private and only you and your devices can read it. Next, let's talk about the camera. People love the great cameras on the iPhone 7 and 7 Plus. And in fact, our customers now take a billion photos a year. It's absolutely amazing. And they also record a lot of videos. And today they do it in H.264.

But now with our latest iPhones on iOS 7, they get or use HEVC, giving us up to two times better compression for videos captured by the camera, which means less storage space used on your device and less space used in the cloud . And we're applying these same techniques to replace JPEG capture with what we call HEIF, High Efficiency Image Format. It is based on HEVC and also provides incredible quality images with half the size of your device. And of course, you can still share fully compatible with others. Now, with the iPhone 7 Plus, we love taking these beautiful portraits.

And now with iOS 11, we can take low-light photos using optical image stabilization, True Tone Flash, HDR offers incredible image quality. And we're taking the depth information that we can capture with two cameras and exposing it to developers with a new Depth API that has allowed them to make incredibly fun and artistic photos, like this one, using the Depth API. Now, when you're done taking your photos, you can enjoy them in the Photos app. And one of the ways I love to enjoy them is with the Memories feature because Memories can scan my library and find all kinds of fun events.

And now you can do more than ever. It uses machine learning to identify things like sporting events, even weddings, anniversaries, and memories of your babies. It's really great. And when you go to play them, you will be able to see them not only in normal horizontal orientation, but now you will be able to see them vertically, making the most of the height of your screen. Now when it comes to live photos, we also have big improvements. So, now you can crop your live photos and video around the still image. You can mark any part of the video as your key photo and much more.

So, these are some of the important features of iOS 11. There is another one that is a major redesign: Control Center. Instead of showing it on slides, how about we do a demonstration? Alright, let's take our first live look. No, I don't want to do that. Let's take a first live look at iOS 11. Now, I'll open Control Center as usual and what you'll notice is that Control Center is now a single page. Includes all features on a single page. Now of course you have simple switches, I'll just do an orientation lock. It has a nice little animation for orientation lock.

It has sliders available so you can adjust the volume this way. But it provides more depth because with 3D Touch, 3D Touch on a slider like this and you get access to more controls. And this allows us to include many capabilities very easily in the design. You see, we have our wireless controller, so I can tap Airplane Mode. But if I do 3D Touch on the plate, I have access to even more features. And this is really great with your music because you can operate them here or access them to get even more information. It's a really cool new Control Center and I think you're really going to love it.

Now, we have also taken this opportunity to redesign the lock screen and notification center making them one. Now when I'm on the lock screen, if I unlock the device, just like that, I can swipe down again. I'm actually on my lock screen looking at those notifications, but I can access all my other notifications just by scrolling up, like this. It's a really cool unification and you still have access, of course, to your widgets on the left and your camera on the right. Now, let's take a look at the photos, these beautiful portraits but also these fantastic live photos.

And, you know, live photos capture a still image, but a bunch of videos around it are also automatically captured, and sometimes the best shot wasn't the still image. Okay, now we can go into edit mode, we can trim this video if we want, but we can also capture just the frame we want and make it our key photo. Now we can do other really fun things with live photos. Now, here's a great shot, this girl blowing a bubble. But would it be better...cool if she could keep blowing that bubble? Well, now you can. In fact, we usecomputer vision to calculate a continuous loop around this live photo.

It's really fun. And we have another great effect. So here's a fun jump in the pool. But wouldn't it be better if it bounced? There is. Now we can also do some artistic things with live photography. You see, this is a shot where we have a still landscape but then there is movement in the water. Now, if you wanted to capture this type of movement, traditionally you would have to get a tripod and figure out how to set a long exposure on your high-end camera. But now, you can go into the effects here and select Long Exposure.

And check it out. It's really beautiful. Now, let's take a quick look at Memories. Because you see, memories can now capture things like activities, like scuba diving. You can spot your anniversaries, those truly touching memories of your children's and, most importantly, your pets' growing up. Let's put on a movie about, you know, these pets. And what we'll see is that, of course, we traditionally play them here in landscape format, which is a great way to watch videos. And of course, Memories uses computer vision to identify photos of your pet and choose the best scenes. Now the nice thing is that I can also rotate my phone upright and it automatically reformats to make the most of the screen height.

And that's a quick look at Memories. Now, with Memories, we use machine learning to help learn more about you and what you're interested in when looking at your photo library. But now in iOS 11, Siri does a lot more by learning how you're using your device. So, for example, if I'm on Safari here and I'm reading about Iceland, I might be considering taking a trip there. Reykjavik is a good place here. Well, now Siri on my device piques my interest. So when I go to, say, News, Siri automatically shows me a recommendation that I might be interested in news about Iceland.

You could just tap and heart this one like this. And if I go to a particular article, we can see that it mentions certain places in Iceland. I think this one is called Snaefellsnes. I hope anyone who speaks Icelandic finds this okay. But the good thing is that now Siri is learning this vocabulary. You know it might be something I'll use in my communication in the future. So when I go into Messages and I start typing a message and let's say I start typing Reykjavik, check it. He learns that Reykjavik is probably a word he could write.

And what happens... there it is, Snaefellsnes. Pretty impressive. Now, let's take a look at the stickers. As you may have already noticed, right at the bottom of the screen, we have access to all my sticker packs. I can tap at the bottom of my Star Wars sticker pack, I can tap, swipe, and say select Music. And now we have Apple Pay here as a messaging app. But the nice thing is that if I get a message saying I owe someone money, well, you'll notice that the Quick Typing keyboard automatically shows Apple Pay as an option and selects the amount you might want to pay.

I can simply tap the Pay button, submit, and authenticate with my fingerprint. And so, I paid with Apple Pay. And that's a quick demo of iOS 11. But wait, there's more. Start with maps. Now in iOS 10, maps brought beautiful new clarity to navigation. And now we're giving you improved information for when you arrive at the mall. Therefore, we now have detailed plans of shopping centers with location cards, directory and search. And we let you navigate by floor. And we're going to support malls and all of these cities from the beginning and hundreds more per month thereafter. And we are also bringing support to the main airports.

You can see where security is so you can plan. Now, we will support all of these airports to start and again build more over time. And of course we have more navigation improvements. So now on the top left, you can even see your speed limit, I hope you're paying attention to that, and the lane guidance so you know which lane to be in to make your next move when navigating. Now, we know that in addition to navigation, people sometimes like to do more with their phones while driving. And our safest solution for doing this is CarPlay, which lets you keep your eyes on the road while doing things like asking Siri to play music.

Well, we wanted to bring this same level of security to everyone who may not have one of the 200 car models that currently support Carplay. And we're expanding Do Not Disturb with a new feature we call Do Not Disturb While Driving. And it's all about keeping your eyes on the road. When you drive, you don't need to respond to these types of messages. In fact, you don't need to see them. Now when you install iOS 11, we'll use Bluetooth to know if you're connected to a car. Or even if you don't have Bluetooth, we'll use the WiFi Doppler effect to measure you moving in a car.

And when you finish the first trip, we suggest that we activate "Do not disturb while driving". And when we do, instead of seeing all those notifications, we have this new user interface for you. Now, if you're tempted and try to turn on your phone, you'll get this, a little reminder that you don't get notifications while driving. But of course, you might be sitting in the back seat, in which case you can tell us, "I'm not driving and you could pass." But what if you're driving and someone texts you? Well, now they can get an automatic reply that says, "I'll see your message when I get to my destination." And you can also allow Select People to advance if it's especially urgent.

You can rest assured that you will be contacted and they will be able to respond urgently and that message will be sent. We believe that this will be a really important step in terms of car safety. Next up, HomeKit. HomeKit therefore provides a secure and private way to automate all your home devices and accessories, and you can do it right within the home map and control them here. And also, of course, use your voice with Siri. Now, almost every major accessory manufacturer offers great HomeKit accessories in all of these categories, from security cameras and door locks to lights and fans.

But there is one category very close to our heart that we wanted to add to HomeKit. And those are the speakers. Now you can set up your speakers within HomeKit and access them through our new AirPlay 2 protocol. Create multi-room audio across iOS. So you can play music on selected speakers throughout your home right from the Music app. And with Apple Music, we have a new feature called Shared Up Next. So if you have a friend and you have an active playlist and maybe your friend wants to contribute to that playlist, they can do that without interrupting the music.

Y'all compile on that party playlist. Now, all of these speaker manufacturers have announced upcoming support for AirPlay 2, but of course many of us already own a great AirPlay 2 compatible speaker and those are the ones connected to our Apple TV. Because now, you can stream your Apple TV from your iPhone or iOS device on Mac anywhere in the house. And of course, if you turn on your Apple TV, you'll be able to control playback throughout your home, including using Siri. And we're providing a great API for developers, so all third-party audio apps on iOS can get in on the multi-room audio fun.

Next is Apple Music. Now, last fall, we introduced the all-new design for Apple Music that brought greater clarity and simplicity to the Apple Music experience. We now have 27 million customers who really enjoy the selection and personalization of Apple Music. But of course, a big part of the way we discover music is by asking one of our friends, "What have you been listening to lately?" Now, on Apple Music, you can discover it right within the app. For all the music served and for you, you will see indicators if this is the music your friends are listening to and they can set their profile to be public or private and control which playlists they share or what all the music they want to share they want to put on available to his other friends.

Now, for developers, we also offer a new MusicKit API for Apple Music. This allows apps to have full access to the Apple Music service, both on the device and from its cloud service. And you can do a lot with this. Now, Nike has created great workout playlists using the entire Apple Music catalog. With Anchor, anyone can be a DJ using the 40 million songs. And Shazam can automatically add songs it identifies to your collection. But, you know, one of the biggest stories today for iOS 11 is the App Store. Now, to give you the big news about the App Store, I'd like to hand it over to Phil Schiller.

Thank you. Thanks, Craig. Well, good morning everyone. Let's hear it from the back of the room. Come on. Hello, everyone. Yes. I'm very excited to be able to talk to you this morning about the App Store. The App Store is nine years old and doing very well. There are 500 million weekly visitors to the App Store who come to see its amazing apps and download them. To date they have downloaded more than 180 billion applications. That is incredible. That doesn't include automatic recharges and updates. Amazing. And recently, we surpassed paying 70 billion dollars to developers today. Yes. Thirty percent of that in the last year alone, the apps are incredible.

And customers are doing things with them that none of us would have ever imagined. Like this. These are people in Hong Kong who play Pokémon Go. Pokémon Go is from Niantic. It was one of the big hits of last year and last year there were a lot of big hits from both big developers and indie developers. And together, Apple developers, we have made this the best app platform in the world. So thanks. Yes. Thank you for the amazing apps you create that we and our customers love. It's no coincidence that the App Store has become such a fantastic place.

From the beginning, we have had two very important goals: to make the App Store a trusted and safe place for users and a great opportunity for all developers. We continue to work very hard on that. Over the last year, the team has done many wonderful things to make the App Store an even better store for all of us. There are many things we can talk about, but I think one is head and shoulders above the rest: faster application review times. Yes. I'm sure you know that most applications are now reviewed in less than 24 hours, many in just an hour or two.

The team will continue to work hard on that. And we have much more to come for the rest of the year. I've highlighted a lot of things here. I will only point out one of them. You can read some of your favorite things up there. A big request among developers is called phased releases. Now when you-- Wow! Yes, court gradual releases, come on. Phased releases mean that when you ship an application, you can choose whether you want it to be phased over time so that it doesn't impact your infrastructure all at once and you can see how customers respond to that update.

So it's a really great feature that you can take advantage of. And there are many things coming this year but there is one that is incredibly gigantic. And we are going to do something that we have never done before in the nine years of the App Store. We're going to completely redesign it, a new App Store. It's absolutely beautiful. The App Store starts with a new tab called Today. Do you remember the first time you started downloading apps when you were using the App Store and it was so fun to log in every day and discover the new apps that came out?

I mean, that's an amazing feeling. And we're bringing it back with this new tab called Today, a whole new way to discover apps. It's a place where we can feature the apps we all love and the stories about the developers who created them. It will be a great place for customers to discover your apps every day. There is another new tab, Games. Games, the largest area of ​​the App Store, now has its own dedicated space. So for all of us who love gaming and finding the best featured games of the day and seeing graphics about games, this is now a place to go to experience everything that's happening with gaming.

And not only can we include games, but for the first time in the App Store, we can also include in-app purchases. A big part of your business is now on the App Store, so the next time you have a whole new level, you have a whole new character, customers will be able to see it right in the App Store, click on it, and start the process. for get It. them immediately. And since the Games have their own tab, now theApplications have their own tab. This is everything we love about apps, plus games with dedicated features and graphics, all available for customers to enjoy.

And each app and each game, of course, has its own product page in the store. These are more beautiful than ever, more attractive with amazing videos. You'll love all the features on your product pages and there are sessions here at WWDC to learn how to take advantage of all those great new features on app pages. These are just some of the new features in the new App Store, the new Today tab, the new Games tab, and the new Apps tab. And we'd love to show it to you live for the first time. So welcome Ann Thai, App Store Product Marketing Manager, to the stage.

Ana. Thanks Phil. I'm very excited to show you the new App Store. Let's go for it. I'm going to open the store and land right here on the Today tab, the new front end of the App Store that updates every day. The first thing I see is our main story, the world premiere of Monument Valley 2 is finally here. Let's check it by touching the card. This opens a story view where we can learn more about the game and what makes it so great. It looks like this one is going to be even prettier than the first.

I can watch videos that show me what the game is like. And here's an interesting quote from Dan Gray of Ustwo Games about what inspired them. I can share the story with a friend and what's amazing is that we can all download it today, only in the App Store. Let's see what else is happening today. What do we have here? Below is a handy guide to VSCO. I use this app all the time. We'll see. This is full of useful tips. So even if you already have an app, you might learn something new like I didn't know you could use it to create animated GIFs or GIFs.

Anyway, you can do them. I just scroll up and swipe down the card and go back to the feed. Every day there is a new app of the day and a new game of the day and daily list. They are great because they focus on a topic or goal like meditation. I've actually been trying a few of these to prepare for this and it's totally working. If I'm busy and miss a day, I can scroll down and see stories from earlier in the week. That's the Today tab. If I just want to watch games, I can now go to the New Games tab.

This is huge. We'll see. At the top I can see the biggest releases or just what game publishers are playing this week. If I scroll down I can see a ton of gaming videos. And it's not just previews, but also tips and gameplay videos from the editors. If I scroll down, I can see graphics that only feature games. So it's really easy to see what the most popular games are separate from the apps. And now I can also search by game categories. This page is full of recommendations. This art game looks like fun. We'll see. I'm going to tap the icon and it opens a redesigned app page.

It's prettier and more useful. I can watch more videos that show me how fun this is. And this badge at the top tells me it was named an Editor's Choice. If I scroll down, I can see ratings and reviews front and center so I can see what other customers think before making a decision. Like this review, it tells me that this game is a great time killer. Thanks, Furious Potato Head. For all the amazing apps in the store there is also a new tab, the Apps tab. We're going over there. It shares the same great design as the Games tab, but focusing solely on apps.

That was just the first day on the new App Store. Now you can see why we're so excited to have a beautiful new place to share apps and games we love with you. Back to you, Phil. Thanks, Ana. This is the first look at a completely new App Store. We hope you like. We hope customers will like it and visit it every day to download its amazing apps. And that's it for the App Store. Back to you, Craig. Thanks, Phil. The App Store looks simply fantastic. These are some of the great features of iOS 11. But of course, there are also core technologies.

Now, Metal 2 and HEVC are also coming to iOS, but there's more and it starts with machine learning. Now, you've seen the way we've used machine learning in experiences on Apple Watch, for example, and the predictive Siri watch face. We use it on the iPad to reject the palm of your hand when writing with the Apple Pencil. Of course, we use it to extend battery life by predicting how you'll use your device. And you've seen it throughout photographs with memories and facial recognition. Well now, for all developers, we want to make powerful machine learning easy to incorporate into your applications.

And we're doing it through a set of new APIs. It starts with the vision API which provides face tracking, face detection, landmarks, all these core features that we use within our applications. And the natural language API that provides capabilities such as tokenization and named entity recognition. Now, all of these are based on Core ML. And Core ML provides high-performance implementations of deep neural networks, recurrent neural networks, convolutional neural networks, and support vector machines. And they allow you to take models that you've created with any of these popular third-party tools. And using our machine learning model converter, run them with tremendous performance on the device to give you all the data privacy benefits and all the carefully tuned compatibility with all of our platforms, and the performance is truly incredible.

YouLook at this benchmark called Inception v3. It is a popular photo recognition benchmark. The iPhone is six times faster than the Google Pixel and the Samsung S8 using Core ML. Next, I'd like to move on to RA. Now, with Multi-Touch, it truly changed the way you interact with the world on your iPhone screen. And with the camera, it allowed you to capture the world around you. But when you put these things together, the results can be quite profound. Now it's called augmented reality and we have a new core technology called ARKit to offer to all of you.

And now I would like to show you in a demonstration. We've all seen a lot of carefully edited vision videos on this topic recently, but in this case I'd like to show you something real. So what we see here is an iPhone that... look, using its camera but using computer vision is actually able to identify surfaces like this table and I can actually just add an object. This is a developer app, a test app for which everyone will receive code that will allow them to do these things. This is a virtual object on this table. Now...

Get some steam coming out of the cup. Now I can add other objects to the scene and these things can actually interact. Let's add a lamp and I want you to notice when I turn on the lamp in the dynamic shadows here. I'm going to move the cup and watch how the shadow moves in relation to the light here. It's really quite incredible. Now I can add additional objects. Let's add a vase to the scene. I mean, isn't that just amazing? Well, you guys are in the shot here with these objects, all in augmented reality. This gives you a little idea of ​​the technology involved.

It's really quite incredible. Now, how do we do it? Well, ARKit provides fast and stable motion tracking and uses all of your device's sensors and camera to do so. In fact, find plans like floors and tables. It is capable of estimating ambient light, which helps us with rendering and also with scaling. You notice that the cup hit the table and looked like the size of a cup, not the size of an elephant. And we've built in integration with all kinds of third-party frameworks to help you with your rendering. The implementation is possible because we can take advantage of the incredible hardware of iOS devices, cameras, high-performance CPU and GPU, and motion sensors.

And when you combine the software with these devices, we actually have hundreds of millions of iPhones and iPads that will be capable of AR. And in fact, that will make ARKit the largest AR platform in the world overnight. We've invited some third parties to take a look at ARKit and they're totally excited and we're just blown away by what they've been able to achieve. IKEA, of course, is putting furniture everywhere and it's really amazing, but look at this. What can you do with Lego Batman? I mean, how fun is this? Right on the table is a Lego with a live Lego Batman, and you can explode the Lego like you never can in the real world, move around and interact with Batman right there.

It's really amazing. And then Pokémon GO, we've all seen it before, but check it out with ARKit. The Pokémon is so real that it is there, on the ground. When the ball bounces, it actually bounces right there in the real environment. It's AR like you've never seen before. Now... There's one of these that I think you really need to see, see live. Now, Wingnut AR is director Peter Jackson's new production company. He is dedicated to producing AR content. We all know Peter Jackson from his incredible film work in films like The Lord of the Rings series.

But now he is very excited about AR. And to show you what he's up to, I'm delighted to introduce you to Wingnut AR's Creative Director, Alasdair Coull. Alasdair. Thanks, Craig. We're so excited to share an exclusive sneak peek at something we've been working on. With ARKit, you don't need any special equipment or tracking markers, it just works. Dan is here with me for Wingnut AR, so let's take a look. Here we use ARKit to detect the plane of the table, estimate its size, and lock our content to the surface. And since this is augmented reality, you are all at the table in the store.

All of this is rendered in real time using the power of Unreal Engine 4. We are on a remote air outpost in a desolate world where supplies are scarce. Airships come here to refuel, repair and trade. These are our inhabitants. They are expecting some visitors soon so everyone is starting to prepare for their arrival. Except for this guy here apparently. Who hired him? Those are our aircraft arriving now. And the really cool thing here is that with ARKit tracking, you can get really close and choose how to view the action. It's like you are the director of your own experience.

It seems that some raiders are attacking. Oh, I guess that takes care of that guy. Wouldn't it be great to have airship battles like this in your own living room? Oh, I think they'll regret attacking this air outpost. And another one below. And we have it. Oh, geez. Well, that didn't end well for anyone. But our heroes limp away to fight another day. That's one of the things we've been doing, Wingnut AR. And the fact that ARKit... Thank you. Thank you. The fact that ARKit allows hundreds and millions of people to enjoy experiences like this opens up many possibilities.

I think it's a real game changer. Look out for our AR experience in the App Store later this year. Thank you. So what do you think? These are some of the main features of iOS 11. Of course, there is much more than we have time to talk about today, but I want to highlight some features of particular interest to our customers in China, such as QR codes that are directly integrated. on the main camera, accessible from the lock screen, super usable... Yes, super useful for customers in China. That's our update for iOS 11. I'll hand it back to Tim.

Thank you. That's right. iOS 11 is packed with great features and I can't wait for you to get your hands on the new App Store and ARKit. Number five. An important part of iOS history is, of course, the iPad. The iPad has completely changed the way we work, play, teach, learn and create. It is truly a magical piece of glass that transforms into whatever you want. We have surpassed the limits of the iPad. And today we are going to push them more than ever. And to tell you everything, I would like to invite Joz. Joz Thanks, Tim.

And good morning everyone. I'm so excited to talk to you today about the iPad Pro. When we first introduced the iPad Pro just 18 months ago, it completely redefined what you could do with your iPad. Along with its amazing apps, it enabled our users to do truly amazing things, from professional design and illustration to fashion, architecture, engineering and much more. We are very excited about what can be real in your world today with the iPad Pro. Well, as you know, there are two models of iPad Pro today. There is a 13-inch one and a 9.7-inch one. And the 9.7 inch is our most popular model.

It has a screen big enough to get your work done, but it's in a package thin and light enough that you can take it with you everywhere. Well, today we will presenta brand new iPad Pro. It will take everything you love about the 9.7-inch model and give you even more to love. We'll see. This is the new iPad Pro. It's the first iPad Pro with a larger 10 and a half-inch Retina display. Now, why 10 and a half inches? Well, for one thing, it's much bigger. It is 20% larger than a 9.7 inch one. But we can reduce the edges by almost 40%, allowing us to present it in this incredibly compact design that still only weighs one pound.

And of course, the 10.5 inches also allow us to do a few more things. It's the perfect size to allow us to display a full-size on-screen keyboard. It also has the perfect size to also allow us to have a full-size Smart keyboard. And when we ship the smart keyboard, we will have support for more than 30 languages ​​at launch, including Chinese and, for the first time, a Japanese JIS keyboard. Now, the iPad Pro has always had the best displays in the industry. And both sizes will have some really cool new screens today. They are the best exhibitions we have ever done.

They're packed with incredible features like True Tone for automatic white balance, P3 wide color gamut for the best color, and ultra-low reflectivity, the best in the industry. And they're 50% brighter at 600 nits. And this extra brightness and P3 wide color gamut mean that with iOS 11, you'll be able to display HDR video for the first time on an iPad for a truly immersive cinematic experience. They are truly impressive exhibits. But our biggest advancement is a feature we call ProMotion. What is ProMotion then? Well, we were able to take advantage of our unique hardware and software capabilities and dramatically improve the performance of our display.

Now, typically, even today, mobile screens refresh at 60 hertz, which means they update content 60 times per second. Well, on the new iPad Pro, we've doubled that maximum refresh rate to an incredible 120 hertz. So what does that mean for you? It means all moving content on your screen will be smoother, sharper and more responsive. Now, this is something you really have to touch and feel to appreciate because our projection systems simply aren't capable of those types of refresh rates. But I will tell you that the difference is dramatic. And when you scroll, it's buttery smooth. Now, the higher refresh rate also means it works even better with the Apple Pencil.

We already have industry-leading performance for drawing and writing with Apple Pencil, but with ProMotion it's even better. It is more responsive and reduces our latency to 20 milliseconds, the best mark in the industry. To make drawing incredibly fluid and even more natural, you'll love using the Apple Pencil on the new iPad Pro. Another advancement from ProMotion is that they become the first mobile displays that can dynamically adjust the refresh rate, depending on what you're looking at . This is a big step forward for both display quality and energy savings. So when you have content that moves the board, you can update it quickly.

But they can also update more slowly when you don't need that kind of refresh rate. For example, a still image, this allows us to save a lot of power and give it better battery life. So I hope you understand why these are not only the best displays we've ever made, but we believe they are the most advanced on the planet. Next, let's talk about performance. The iPad is already the best in its class in terms of performance. But we are not resting on our laurels. These are the fastest we have ever created. Inside, they run on the A10X Fusion chip.

The A10X has a six-core CPU, three high-performance cores and three high-efficiency cores, all automatically managed by Apple's performance controller. It also has a 12-core GPU. This is a powerhouse. And it delivers 30% faster CPU performance than our already industry-leading A9X and 40% faster graphics performance. Our chip team has done an incredible job over the years with performance improvements and the results have been amazing. They offer industry-leading graphics performance that is more than 500 times greater than the original iPad from just a few years ago. But, of course, the numbers only tell part of the story. To demonstrate how the A10X actually performs on the new iPad Pro, I'd like to invite Ash Hewson from Serif to give you a demo of their new Pro photo editing app called Affinity Photo.

Ash. Thanks, Joz. So today I'm delighted to be able to show you the iPad version of Affinity Photo. This is a truly high-end professional photo editing tool. And on this latest iPad Pro, we can achieve levels of performance that are simply unattainable on any other device. And today I'm going to try to show it to you by creating a movie poster. I've already set up some layers. I have this great background of a stormy sky. I have a turbulent sea and this ship. Now, the first thing you'll notice when using this is that you're moving layers, rotating them, or even just panning and zooming around your work.

I'm seeing all of this now at 120 frames a second. So it feels incredibly soft. But when it comes to editing layers, thanks to Metal, we can achieve more than four times the performance of a quad-core i7 desktop PC. And I'll show you what that means. In this sea I'm going to apply a filter 12. And look, just with my finger, I can push this sea, or I can even just push it away over the side of the ship. It's a whole new way to interact with your designs. And in reality, everything is that fast. So... So I wanted to set this ship on fire, for example.

I've got all this fire going here. I can move this over the back of the boat. But to make it look more realistic, I need to apply the blending mode. Normally, blending modes are something that requires a lot of trial and error. But now, look at this. So I can scroll over here and I'll get an instant preview of all the different blend modes. So it makes it really easy to select the right blend modes that I want. Now, of course, everything I've done so far I've done using touch. But with the iPad Pro, we have the best stylus ever created.

And we can also do cool things with the Apple Pencil. A very good example of this is our lighting filter. So here I'm going to choose the lighting and make it a little bit bigger. And look, now I can control the angle and tilt of that light using the Apple Pencil. There is no latency whatsoever. So it's really immersive on the way to work. Now, I said at the beginning, I was creating a movie poster. And in fact, what I'm actually doing is creating a pirate movie poster. Now I need a pirate. And here I have Captain Jack Sparrow.

But right now, of course, he is in the wrong context. So what I have to do is delete it. And I'm going to use some selection tool to do that. So to start, I'm just going to do... and you can see how quick it is to make a very quick selection with a pencil to adjust the edges. But of course with selections, what often happens is that you need to make a much more precise selection around the hair. And to do that, we're going to do a refinement of the selection. This is something that requires a huge amount of CPU power, but on this latest iPad, it's twice as fast as ever.

And you can see it almost instantly: I will make a selection of individual hair strands. And that's it, that's my completed poster, a professional looking poster created on a device that I can hold in my hands. It's really amazing. I truly believe that the iPad Pro, together with Affinity Photo, is a truly revolutionary experience for professional photo editing. And best of all, now you can experience it, because I'm thrilled to announce that Affinity Photo for iPad is available in the App Store starting today. Thank you. Wow. Thanks, Ash. This is amazing performance, again, especially for a device that's so thin and light in a simple one-pound package that you can take with you everywhere.

And what's also great is that despite all this performance the new iPad Pro still offers the same 10-hour all-day battery life that our iPad users love. Next, let's talk about cameras. The new iPad Pro features the latest camera system from our iPhone 7. That means the same high-performance 12-megapixel sensor with optical image stabilization. And it even has the ability to capture and, of course, edit 4K video on the go. They are absolutely fantastic cameras. The front cameras of the iPhone 7 also got all these great features, such as wide color gamut capture, automatic image stabilization, and the entire screen can be illuminated to become the world's largest and brightest Retina flash.

We also have fantastic accessories. iPad Pro supports USB 3, meaning you'll get faster transfers with USB and SD camera adapters. And this too: We also support fast charging, meaning any of our USB-C charging adapters will now let you charge in half the time. And we have great new Smart cases available in polyurethane and then we will also bring back the popular leather. And then we've designed a brand new leather case with built-in storage for your Apple Pencil. This is the new iPad Pro family, a line with the most advanced displays in the world that includes a new 10 and a half inch size and an incredibly compact design, a powerful new A10X Fusion chip and incredible new cameras.

And of course, as you'd expect, we do all of this in incredibly environmentally friendly ways. We're also going to double the amount of memory that comes at the beginning of these configurations. Both sizes will now start with 64 gigabytes of memory. And the 10 and a half inch screen with 64 gigs will now cost $649 and it's only $150 plus to upgrade to the larger screen at $799. We are also going to have configurations in 256 and 512 gigabytes, half a terabyte of storage on an iPad. And as always, you can also get any of these models with LTE. This is the new iPad Pro.

You can order them today. They will start shipping next week. And of course, because they're shipping now, they'll ship with iOS 10, but you'll be able to easily upgrade to iOS 11 as a free update this fall. But you still haven't heard the full story of iOS 11 as it relates to the iPad. So I'd like to invite Craig back on stage to tell you about some awesome iPad features coming with iOS 11. Thanks. Hello everyone. Yes, there's more iOS 11. If you love the iPad like I do, buckle up. You're in for a wild ride. We're taking iOS to the next level.

This is the biggest iOS release for iPad we've ever made. Now start with the dock. Now we all know that the dock at the bottom of the screen is more powerful than ever. You can fill it with applications. To the right is a predictive area that estimates what you'll use next, including your continuity apps. And now you can summon the dock from anywhere from the bottom of the screen and use it to switch apps just like that. And the amazing thing is how it is used to perform multiple tasks. So if you're in an app and you swipe up, we can pull up an app like that and swipe up.

Now, of course, you can put your apps in Split View, but what's really cool is the new app switcher, because it preserves all your spaces with your app pairings. It's really great. Now, the iPad, of course, is the ultimate multi-touch, multi-hand device, so we're very excited to bring drag and drop to the iPad. You can drag images, you can drag text, you can drag URLs, you can do multi-select and multi-hand drag, it's very fast. Now he is incredibly productive. But of course, sometimes you have to type, so we also made the keyboard even more productive. You can now press keys to access punctuation and numbers, all without changing planes.

It's super fast and super easy. Now we have a new app to introduce to you today and it's called Files. Files brings together all your files on your iPad. It supports everything you'd expect, nested folders, quick loading, list view, favorites, search, tags and has this beautiful Recents view that brings it all together across all your feeds. Because it not only supports iCloud, but also supports third-party storage providers like Box, Dropbox, OneDrive, and Google Drive. And they're all here in your sidebar. Did you know? Let's do a demonstration. Okay. Let's take a first look at iOS 11 on iPad.

Here we have our new dock at the bottom. Now I can easily drag it to the dock just like that. It's a great way to launch apps as usual.But now it's also a great way to switch apps. Just play like that. Now, if I want to multitask, look at this, drag it, it's there. Now I can slide it off the screen. Now I can slide it here. Both views are completely live. I can go into Split View like this. But I want you to see the new app switcher. I'm just going to swipe up from the bottom and keep sliding, coming back like this.

Let's do it again, that's great. It is easy. Now you notice that my spaces are preserved. Here on the left I have the email in Safari. In Split View I can touch the ones that are open like this. Let's try drag and drop. So I'm going to drag the URL from the top of Safari here directly into this email message. Drag and drop it. Now I can drag it, yes. Let's drag an image. Yes, that simple. Now I want to focus just on the mail, because I'm going to show you how to drag across spaces. So let's go to Photos.

I have some great photos here of some possible drone protection options for the new campus. Then I'm going to start dragging. But look at this, with the other hand I'm going to tap. I can add to this selection just like that. And I can even swipe my other hand up in multitasking, swipe to email, and let go. Now I want to show you files. Of course, I can open files directly from the Dock and split view like this. And it's a great way to deal with attachments because I can take this attachment and this email, pick it up, and just drop it right into this top secret projects folder.

Now let's dive in and take a closer look at the Files app. We see that it has this gorgeous grid view, but it also has a list view that gives me all the details about my files. I can sort them by size or sort them by date. Now I can create new folders. So let's say I want to create an R&D folder right here. I'm going to take some of my top secret perspective projects and I can do a multiple selection like this, drop them. Now I can also grab the folder and drag it directly to my Favorites.

And these are synced across all my devices. And if I want to tag a file, of course, I just drag it there and make it important. And you'll notice that in addition to iCloud here on the left, I have access to all of my cloud providers like Box, so you can see that here I have files that I'm using and folders that I'm using for collaboration. And that includes this drone defense proposal here, presentation. And I want to show you that when I go into the Recents view from the tab at the bottom, notice again that I see everything, including the one inside the Box.

I'm going to build on that

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and for my final act, I want to show you how I can use files right from the Dock, just swipe up. If I hold down, I get access to my recent assets. I can just pick this up and drop it just like that. And this is a quick demo of our productivity features on iPad. Now, next I want to talk about the Apple Pencil, because the Apple Pencil has really created a whole new way of working on the iPad. And with iOS 11, we've integrated it deeply into the system. Now start with the markup, because you can mark anything you can in Quick Look.

You can take content from Safari and recreate it in a scrolling view that you can bookmark. And in fact, you can do this with any app that supports printing, because we have a PDF creation option that will create a markup PDF, it's a really great way to mark up anything and share it. We know that many people like to share with screenshots, so now when you take a screenshot, we will create a thumbnail at the bottom of the screen. If you tap it, you instantly access the markup, you can mark it right there and share it.

Now, we've all... It's really cool. We've now also deeply integrated Pencil into Notes. So if you're working on a note and then you're on the lock screen, you want to go back, just tap the stylus to lock the screen and you're back to your note. And we've made the handwritten text of your note searchable. We can now search for handwriting and use deep learning to recognize what you write. And if you're primarily making typewritten notes, now you can also make drawings online, right there. It is very useful. Now, of course, sometimes we still have to deal with paper, so Notes now has a built-in document scanner.

You can correct perspective and contrast. And when you bring the note, you can mark it, write with your pencil. And we've also integrated email branding so you can personalize your email messages with online drawings. Now, to see all of these cool new features in the Pencil, I'd like to introduce you to the man who heads iPad software engineering, Toby Paterson, for a live demo. Toby. Good morning. Well, the first thing I want to show you is a quick way to access your notes using your Apple Pencil. Simply tap the lock screen this way and it swipe up to reveal your notes below.

Now you can see here that I have a handwritten note and I want to show you how easy it is to create one of these. Look at the top of the note here while I edit the title. Just put down the pencil and write like that, after the

2017

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. It's as natural as putting pencil on paper. Now, one thing paper can't help you with is finding your notes later. We're using machine learning to recognize your handwriting and index it in Spotlight. Let's switch to Spotlight now and we'll look for that text that I just typed. You can see here that I have the new touch keyboard which makes it really easy to enter numbers just by sliding down keys like this.

And you can see that I already found my grade as the best hit even with my atrocious handwriting. We'll just play that and come back with the note. Now, I'm going to switch to a different note, because I want to show you how you can combine drawing with written text and tables and all the other great features of notes. This is a note that my young daughter shared with me as part of a school assignment in which she had to work with her parents to develop an idea for a new app. She now asked me how many copies of our app I thought she could sell.

We could sell. So I want to quickly draw a graph to give you an idea of ​​this. I'm just going to press here with the pencil to make some space for my drawing and then we can take that little handle and open up more space. Now I'm very bad at drawing but I love doing it. And the great thing about drawing on the iPad is that it works the same way as with paper. And that means it's very easy for me to draw very badly here. Look. I'm going to put down the pencil and zoom in.

It's very simple and I think you will have a lot of fun rediscovering the pleasure of drawing. But let's move on now. My daughter learned a few things from me about how Apple works. And before I left this morning, she gave me a confidentiality agreement for her to sign. I'm going to use the new document scanner notes and my stylus to fix this in no time. We'll just tap the plus button here to open the document scanner and all I have to do is point the camera at the sheet of paper. Notes will automatically take the picture and even straighten the page.

We'll open it here full screen and I'll just fill in the blanks with my stylus. And so, I have a signed copy of the confidentiality agreement saved in my notes. Now I see that my daughter sent me a message and it must be very important if she is interrupting my demonstration. So if you'll excuse me, I'll tap on that and see what he has to say. Wow, an offer for $100 million is really exciting. I need to send this to my wife immediately. I'm going to take a screenshot of this and then we'll tap on the thumbnail here to open our new screenshot editing UI.

From here, I can crop it to just the part of the image I want to send. I can scribble a quick note with my pencil and then open the share sheet and send it to my wife right away. These are just a few of the ways you can use your pencil with your iPad in iOS 11. Now back to you, Craig. Thank you. It's great when your grade-schooler gets $100 million in funding. They just... They grow up so fast these days. Well, these are some great new features for the iPad, and of course they join all these other features you heard about today.

We're very excited about what we're doing with iPad this year and very excited about iOS 11. Now iOS 11 is available to all of you developers today. And if you sign up at beta.

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.com, you can get a beta at the end of the month and we'll make it available to everyone as a free update in the fall and it will be compatible with all of these devices. That's their update for iOS 11. I'll hand it back to Tim. Thank you. That's right. Thank you. iOS 11 really takes the iPad to a whole new level. People will be able to do more in more places than ever before.

We're so excited about iOS 11 and the new iPad Pro coming together that we made a video and I'd love to show it to you. I hope you're as excited about the new iPad Pro and iOS 11 as we are. Now we have one last thing to talk to you about. Let's turn our attention to the music. Music has always been part of Apple's DNA. We first revolutionized the music industry with iTunes. Then we forever changed the way people listen to music on the go with the iPod. And today, the iPhone has become the best portable music player in the world and it is even better when combined with Apple Music.

Now you have 40 million songs in your pocket. And when you add AirPods, you bring an absolutely magical experience to wireless audio. Now we have a great portable music experience. But what about our homes? We believe we can do a lot to make this experience much better. Just like we did with portable music, we want to reinvent home music. And I'd like to invite Phil to tell you all about it. Phil. Thank you. This is really exciting, the opportunity to reinvent the way we enjoy music at home. I can't think of anything that matters more to many of us.

Why hasn't this happened yet? Surely there are many companies working intensively on creating products to enjoy music in our home. But none of them have achieved it yet. Some have worked hard to make wireless music sound good in our homes, but these are not smart speakers. Others have worked to create smart speakers that you can talk to, but they don't sound as good when listening to music. We want to combine all of this into a product that can truly deliver an innovative experience. And our team has been working hard for many years on an innovative home speaker.

And you have to do some really cool things if you want to be a great innovative speaker. First, you need to shake the house, right? We need to enjoy our music, whatever genre you like, very low or very loud, without distortions. Secondly, you must have spatial awareness. It fits in different rooms in our house and must be smart enough to know what to do to make the music sound great. Third, it has to be a lot of fun to use. It has to have a built-in musicologist, a music expert who can help us listen to the music we love or discover the music we are going to love.

We're now working on this speaker for later this year, but we want to give you, 6,000 of our closest friends, a sneak peek this morning. And here it is. It's absolutely beautiful and we call it HomePod. Yes. Just as the iPod reinvented music in our pockets, the HomePod will reinvent music in our homes. So, let's talk about these features. First, shake the house. The HomePod measures just under 7 inches tall. It is covered by a seamless 3D mesh fabric that has incredible acoustic properties and hides incredible audio technology inside. For example, at the bottom is a 7-array beam tweeter package that includes seven tweeters, each with its own individual driver.

They are precision acoustic speakers that drive audio from the inside and then out the bottom with tremendous directional control. And that will become very clear in a moment as we talk about how it works. It has a really big woofer, a 4 inch upward facing woofer with a big motor to move a lot of air. It has automatic bass equalization and dynamic software modeling so that when we increase the volume it is free of distortions. And all of this is controlled by an Apple A8 chip. Yes, the same chip that powers the inside of our iPhone is inside the HomePod.

He is perhaps the biggest brain a speaker has ever had and he does incredible things. It has real-time acoustic modeling, audio beamforming and multi-channel echo cancellation. You don't need to know any of that, just know that it sounds amazing. Next, we talk about this spatial awareness. Well, what does that mean? Well,You connect your HomePod to AC and receive music wirelessly. And it's compact enough that you can place it virtually anywhere in your home. You can put it on a table, on a shelf, against the wall, in a corner and it intelligently and automatically detects the spaces inside.

And it uses that information to adjust the audio, balance it, make the most of the environment and create a very spacious sound. Now we want to give you an idea of ​​what that experience is like. So we want to play some music in this room and show you a visual simulation to give you an understanding of some of the technologies it uses and how it adopts them to produce incredible sound in this compact speaker. So I'll start by playing an audio track and it'll be a full mix and then I'll break it down into some of the components that the HomePod controls.

This is a completely rich audio mix, but within it, the HomePod detects the central voices and can use beamforming to direct them. It gives incredible clarity and precision. And then you can detect something called direct energy with the instrumentation and direct it into the room as well. In addition to that direct energy, there is something that is often missing in music: ambient audio, choruses and reverb. HomePod can direct them all and combine them for a rich, complete mix that fills your room. It's a truly extraordinary experience to hear this kind of spacious sound coming from such a compact speaker.

And if you love one, you should see what it's like when you set up two and they automatically work together to deliver this incredible spacious sound that really has the power to rock your house. Next, a musicologist. This smart helper to help us discover the music we love. The HomePod has an amazing speaker system that works in conjunction with our Apple Music subscription. From the beginning, it's designed to work with that. Now, Apple Music, as you know, provides music in the cloud and if the speaker can get it directly from the cloud, you can get 40 million tracks, two million artists and tens of thousands of playlists.

But not just any music library, this is your music library. Know the playlists you've set up, know the artist you love, and they're all streamed directly to your HomePod. It works with an array of six microphones around the middle, so when you talk to it and say those magic words, "Hey Siri," you see a light-up waveform on top and it can now respond to your commands and help you serve. the music you want to listen to. The Siri team has worked very hard to adapt the music domain in Siri to be even greater and more understanding of the questions we are going to ask about music.

Simple things, obviously, like Play Beats 1 Radio. We all want to do that. Or play "I'm Poppy." Check it out if you don't know what it is. Play something new. Who sings on this song? Something I ask all the time. Who plays the drums on this song? To complex questions like what was the top song on May 5, 2016. You just play more like that or I like that song. It is a free way. Siri doesn't need a specific list of commands. It can interpret what you're saying and help you discover music you like. And even better, you don't have to sit next to the HomePod to talk to it.

You can be across the room and talk to HomePod even while music is playing at full volume, and the set of speakers and microphones can pick it up and hear what you're saying. So the HomePod has the power to shake the house into spatial awareness so it understands the rooms we place it in. And it has the fun interactivity of Siri becoming a musicologist and helping us listen to the music we love. And since Siri is built in and you can talk to it, well, the team has also worked hard to make it a great and useful home assistant.

We said that mastering music is something Siri knows very well on the HomePod. There are other domains too. We've worked hard to pick the ones we think are most important in a product like the HomePod, so of course you can play your podcasts. But it can also do things like give you news, give you weather, traffic, and sports. You can ask you to set a reminder, set a timer, text someone. And if you have HomeKit devices set up in your home, you can talk to your HomePod and control your HomeKit devices. So, for example, for HomePod settings, you can say, "When are the Red Sox playing again?" They're going to beat the Yankees, believe me.

Tune in to NPR, flip a coin, and remind me to bring snacks to a party. You can set reminders, check all the sports news and weather, all directly with your voice, talk to a HomePod that gets the information directly from the cloud. And if you have HomeKit devices set up, you can say simple things like: Are the lights on? Turn up the heat, turn on the air conditioning, turn the blinds halfway down, turn off the bedroom lights. And if you've set up scenes in HomeKit, you can control them too. You can say, "I'm home. It's time to watch the movie.

I'm leaving now." And the whole scene can happen automatically just by talking to your HomePod. And because there's a HomePod dock, the HomeKit dock built into the HomePod, that means that anywhere in the world, once you set up your first HomePod, you control your HomeKit devices remotely using the Home app built into your iPhone or iPad. Now, as you set up a HomePod and its microphone array in your home, you probably have a question we've worked really hard to solve: privacy. Our team cares deeply about your privacy. So, for example, you have that magic phrase, hello Siri.

Until you say it, nothing is sent to Apple. It recognizes when you say it and from then on sends an anonymous Siri ID to help you with the command you're looking for. And, of course, all communication is encrypted. So this is the HomePod. It is a revolutionary home speaker. Typically Wi-Fi speakers, if they are of good quality, cost between $300 and $500. And a smart speaker could cost you between $100 and $200. Therefore, it is not unreasonable for a HomePod to be priced between $400 and $700. So we're very excited to tell you that the HomePod will be priced at $349. Comes in white and space gray.

It will begin shipping in December, first in the US, UK and Australia. And then next year we'll start bringing it around the world. So that's the HomePod. Back to you, Tim. Thank you. It is so cool. We truly believe it will take your at-home music experience to the next level. It's been an incredible morning. We've shared a lot with you this morning and they're all shipping this year, some now, some in the fall, and some at the end of the year. We start with watchOS, more intuitive and smarter than ever, amazing new features to help us live healthier lives. macOS High Sierra, major improvements in technology that will boost the macOS experience.

Updates for MacBook, MacBook Pro and iMac, faster and more capable than ever. And iOS 11, a major update to the world's best and most advanced mobile operating system, absolutely packed with new features including an all-new App Store and peer-to-peer payments in Apple Pay. And with ARKit, iOS 11 becomes the largest augmented reality platform in the world overnight. iPad is taken to a whole new level with amazing iPad features in iOS 11. It's the biggest release for iPad to date. And of course, a new line of iPad Pros in an all-new, perfect 10.5-inch size with advanced displays and powerful new features that let people do more than ever with their iPads.

And we're giving you two sneak peeks: iMac Pro, an entirely new class of workstation products we designed specifically for our Pro users. And the HomePod, an innovative home speaker with incredible sound and incredible intelligence. It will reinvent home audio. Now, we have a hands-on area for the press to attend immediately after the keynote. And for all developers, we invite you to come from 4 to 7 p.m. m. tonight. We have over a hundred sessions planned for you this week and over a thousand Apple engineers are here to spend time with you, so make the most of your time.

Tomorrow we have a special informal chat planned in this room. And joining us will be someone who has dedicated her entire career to highlighting and encouraging young people, women and entrepreneurs. I am very excited to tell you that Michelle Obama will be joining us. She will join us tomorrow at the open session in this room and talk about how to empower people from all walks of life to change the world. This is a very special gift and I encourage everyone to come. I hope everyone here has a fantastic week. Thank you. Thank you.