Stop Being Reasonable to Become Successful - Grant Cardone

They're fine, now listen, listen, what I just said is I send my seven year old daughter to school the first day, she's good, someone's going to get sick. the first week everyone agrees that is what is happening in your company or there are sick people in your company is that everyone in the company is thinking about expansion or contraction what are they thinking about what do they spend most of their time thinking about I was in my office yesterday Ok, I saw 12 people leaving my office at 6 o'clock at night I sat at the front door and watched people leave at 6 o'clock we close the office at 6 o'clock we don't close the office but the 6 o'clock is the time when work ends, okay, we have 85 employees there, I'm sitting at the front door, oh, thank you for

being

here, thank you for

being

here, thank you for being here, thank you for being here Okay, you know what I'm thinking all the time.

I've been wanting to go out for 25 minutes, they've been waiting for six o'clock to do what I'm trying to expand on at six o'clock, so I took some notes, right? I took some notes when we were when I was in the back of the room because I'm always taking notes because I'm looking, I'm looking at how I can grow things right, so first of all, what would it mean to you to just write in a sheet of paper what would it mean to you let's talk about the top line of your business the top line because that's the only line I can really control that's the line I can grow would you agree let's say it comes with your business? make last year, how much would the company earn last year? nine hundred thousand dollars, so I'm going to take your top line and say, hey buddy, what would happen if we added a zero here?

Okay, this is for the 10x concept. Okay, what if? And if? It went from nine hundred thousand dollars to nine million. I don't want you to tell me what would be different from the rest of you in the room, what would be different about your company if you went from nine hundred thousand dollars to nine million, and by the way, you probably don't need nine million. Where do you live? He listed the north of the state. I might need them. Well, first of all, let me ask him this because he is the only one who would know if this is possible.

Repeat. I'm sure he's safe. He even said it like I was stupid, I'm sure it's fine, this is how you played the game, folks, this is what people are doing right now, how do I keep nine hundred thousand dollars, how do I keep making nine hundred thousand dollars, how How can I make close to nine hundred thousand? Well, that should be the goal even if you don't reach it. How many believe it is a worthy goal? Because it is possible that the money is in the economy if I take nine nine million. dollars of the American economy, would anyone like it?

Would you report me? if I took nine million dollars out of upstate New York there wouldn't be an event it wouldn't be an event it wouldn't be an event it all happened with me here now For the rest of the room, I want you to tell me what would be different in your business if I went from nine hundred thousand dollars to nine million dollars a year. What do you think some of you would look like in the room today when I? I saw Kevin doing the features and benefits. I didn't hear any of you say what the single proposal was called, friend.

Yes I am an Allstate agent in upstate New York. I am the cheapest insurance provider in the world. I have to go to India to get cheaper insurance than me. We have the best insurance in the world. We have the cheapest insurance in the world. We have the best service in the world. By the way, we don't have two locations. thousands of locations and you get my cell number I don't tell people I've been in business 39 years who cares how long I've been in business Eastman Kodak has been in business 157 years they will cease to exist Toys R Us archived bankruptcy this week I Heart Radio is the biggest radio channel in the world and they are going out of business how long have they been doing something and how big were they it doesn't matter what they are doing now the bigger the better how many of you agree with this , okay, if you can live on 900 grand, the only people who won't make it to nine million are people who are selfish, altruistic people grow their businesses, selfish people are not okay if you're taking notes, yeah You're going to leave with something today I'm talking to the capable people here, capable, the capable, okay, all the ladies in the room, you can do things that men can't do, my wife had two children without drugs, where is Elena ?

Elena, you are the two best. kids, I think they're mine, I'm not sure I'll be a good father anymore, okay, two kids, she had two kids without drugs, I can't get a root canal without crying, okay, so number one, number one for For this to happen, you have to focus on revenue, not expenses, not employees, not the cost of advertising, not all these things Dave Ramsey told you. I know you're friends of Dave. There are too many white people in the room. I know I'll love it. you think Dave is your uncle or something Dave Dave Dave is afraid of expansion Dave has a TV show and he has a radio show and someone is paying him well, the radio show and the TV network that pays Dave They have debt, so when Dave tells you that all debt is bad debt and you and your wife lie in bed at night like we have to pay our debt, you don't need to pay your debt, you need to increase your income, all the Large companies in the world have debts, by the way, there are.

There are no big small companies, give me the name of a big company, that's small, give me the name of a big company that has seven employees. I'm waiting, give me the name of a big company that doesn't spend a lot of money. advertising who is this company tell me give me a name a name of any company that is cool this little CCC uu built a business on a fantasy like I'm going to get him to stay because I'm going to get a stay for him I'm going to get a totally state company. I'm going to be an Allstate guy and I'm going to make nine hundred thousand dollars a year.

You are selfish. Come? See what I'm saying about the selfish person doing what he needs. The altruistic person says, "I'm going to earn more than I need, right? Do you know what this is? What is this? Here's a line. What kind of line? What is it that almost flat gravity will drag you down?" down? What is this survival? Here you understand that this is not survival, this is not survival, this is survival, your business has to grow, friends, so the first question you should ask yourself today is this. Oh man, look at this magic? Okay, why man?

Why watch this? This is what a team around you does, whether it's your wife, your husband, your kids, your team should support you, no. criticism, not how you did it right wrong, hey man, here's the table. Someone might say, well,

grant

, you should have told us you needed a table, Elena, you needed a table, you should have told me what you needed before you did it, but I didn't, I'll give you an example, we have five small businesses under one roof, it will always be under one roof, okay? and because I want a roof because I want to be there yesterday there was Johnny, the guy with the camera, right here why are you moving why aren't you moving you have two legs, you're tired, give Johnny a big hand, hey, good friend, here You know, because hey, hey, because I'm selfless.

Johnny has a job with me because I make a lot of money and I want to make more money than I was able to give. Johnny a job Johnny has

become

a friend of mine Johnny flew in my jet and saw the mountains in California and I had never seen the mountains before Johnny it has been a more private plane than a commercial plane why because I am selfless because I have to go grow my business it is difficult to grow a business how many agree that this is easy to do by the way this is impossible and this is possible this is impossible everyone agrees on what you are doing now what I am trying to convince you of is the why that it is impossible for him to continue earning nine hundred thousand dollars a year means that he will die.

I won't know anything about him. I won't know anything about this business. I won't know his children. You need to think about why, friends, why? you want to make that much money if you're making nine million what's the goal add a zero this is what google is doing this is what facebook is looking at it's all the big companies it's like we want to expand so when I teach my kids to count Sabrina one two three four five six seven eight nine ten what's the next number jump jump what let's jump daddy 100 all you have to do is go first 0 1 2 3 4 5 6 7 8 9 10 You have those are basic beginnings with zero zeros of the most powerful number in the world, look how powerful it is 9 boom boom boom boom boom boom right employees I have one employee I want to go to 10 I have 10 employees I want to go to Hunter how powerful is this 100 poise I want to go to that thousand ok oh no I can hire a thousand people why because you are selfish people you are problems you are a problem okay, yesterday I was in my office get Johnny, I said Johnny, let's play with guts, does anyone know how to play a game called guts, guts comes with three cards.

I receive three letters. up $5 the hands are worth 10 dollars I receive three cards he receives three quarters we both decide if we want to play or not if we both play there will be a loser everyone agrees it's okay if I win the pot I take the $10 he has he calls the 10, he has to put 10, he lost the pot and also has to put Teen. I put 5 and he played well with you. Next thing you know, there's a lot of money in your pocket. The boats are no longer $5. It's 500 dollars. Well, I'm playing. I have run the business.

I am a terrible example of 3:30 in the afternoon. I'm playing poker with my staff. All with me. Well, now the CEO of the company comes forward. The room sees me acting like a boyish guy. I'm growing a business. Nobody is going to tell me what to do. Nobody. No CEO. Oh, no treasurer. There is no counter. at break today they said who holds you responsible I take responsibility my wife answered the question before me he takes responsibility okay this is where I'm going I want to play some poker at 3:30 in the afternoon so my CEO grabs Johnny and say Johnny Johnny next time Grant says let's play poker at 3:30 in the afternoon Johnny, what did he tell you to say?

Tell him I have a project and I'm behind and I have to do it, my CEO. He didn't tell me,

grant

that you can't play with the employees, do you understand what I'm saying? Do you understand what I'm saying? what your team needs to know what you need and your team needs not to do you wrong, they need to know Support the plan. The goal should be so big that everyone is interested in the goals, not the problems.