Paris Hilton Talks About the Juicy Couture Tracksuit | Vogue

Let's talk about the Juicy Couture

tracksuit

in 2000. I was, you know, a New York socialite. She was modeling. I was doing my thing. I love going out. The year 2000 was all about Britney Spears boy bands. These were monograms and labels. Chanel and Dior and leave it. and I feel like everyone had a lot of fun with their fashion choices, so I think it was just the super extra. I've always been obsessed with wearing lots of pink and lots of sparkly Swarovski crystals. I love chokers, anything. well and I stood out and then I started making t-shirts that said it's cool and I'm back with it or not it's cute that's how it's something my sister always used to say but I trademarked it and I own He, I'm sorry, Nicky, I heard it. a story that Pam and guila started Juicy Couture with $200 and then turned it into a billion dollar company and that's a total girlboss move.

I love it. I first learned about Juice through my friend Laura Shipman, she represented the brand which she sent me. my sister and I a box as soon as I put on my first Jersey Cab I was obsessed I said please send me more I want the full collection in every color I fell in love with the brand and it basically became my uniform I have a full uniform closet that's just Juicy Couture is a place I go to every day and just pour all my juice into it. I wouldn't just wear them to the airport or just relax at home and go out at night in them and rock them.

All in all so I think they loved that I was the face of the brand one day I got a call from my agents and they told me that Bunam and Marie were looking to do a new reality show so I was thinking about who would be more fun to do it and immediately I thought of Nicole Richie, we have known each other since we were two years old, there is no one funnier with that personality and I knew we would make the perfect team, they didn't say where. We're leaving, so I didn't even know what to pack.

Basically, I just packed all my favorite outfits, including a lot of

juicy

, a lot of pink, a lot of heels in one month. I'm Nicole and I were in debt. We landed on this. small town called Altis Arkansas, none of us had been to a place like this, giving up their luxurious lifestyle to live on a

juicy

farm is something we use almost every day, since we always have to do these jobs, no, no we wanted to do it. just like wearing overalls or jeans, they wanted to be comfortable and cute when we filmed the show.

I had no idea how big it would be, it took me to a level where I literally couldn't leave my house without being harassed at every turn. So it was exciting, it was very overwhelming because it was a lot to take on. I remember after Simple Life aired I suddenly started seeing Juicy Couture everywhere, when you looked at any tabloid they were all rocking people. They go to the airport wearing them people go out and then people make music videos with them and this wasn't just in Los Angeles. I saw people wearing them all over the world celebrities wearing it Brittany always wore JLo Hi guys happy hour I remember seeing Madonna wearing it, nice ombre too.

I wore it Beyonce Kim Kardashian basically everyone was looking juicy. I even had a home line. I have never used it and who has my number. It's juicy to call before there was juicy. I think the

tracksuit

s were. just very sporty and athletic, but they were the first to make a sports suit cool and even today they have that big impact on fashion where people try to imitate what they did. It's amazing now to see so many of these looks that I wore. Now they are on the runway and people wear them all the time. It makes me feel proud to have such an impact on fashion history.

When people think of 2000s fashion, the first thing they will think of is Juicy Couture. I have never stopped. using it and I never will because I'm a juicy girl for life.