How To Do Amazon FBA Product Research 2021 Using Jungle Scout

Hi everyone, I'm tatiana and this is part two of my four part

amazon

fba training video series for beginners. If you haven't seen part one yet, you can access it by visiting tatianajames.com fba or clicking the link in description box below, so today's video is about

product

research

, we'll go into more depth on how to find

product

s viable to sell on Amazon. Most of this video is going to be screen sharing so I'm going to get behind my computer and I'm going to show you exactly what I do now having said you know a little disclaimer here this is just me showing you what I do no way way I'm saying this is the best way to do things or that you should do things.

This way I'm just sharing with you what works for me and I hope it helps you. Okay, welcome everyone, so let's start our product

research

on Amazon, of course, because we need you to know what people buy from. Amazon, that's the goal of doing private labels is that we're not inventing something new, we're going and we're looking at the data, we're seeing what products are already selling well on Amazon and we're going to create similar products, but we're going to improve those products with the time, so we are not going to invent anything new, so we try to minimize our risks, so the first thing you have to decide is which market you want to sell on. sell on

amazon

.com in the US are you going to sell in the UK in Germany?

It's up to you, you can decide it's a personal decision. Most people will sell on Amazon in the US because it is the largest marketplace of all. The runners-up are the UK and Germany, so if you live in those countries you may want to sell on those platforms first just because it's easier if you already live there to register; Otherwise you may want to sell in the US so choose where you want to sell and that is where you are going to do your product research so in this case we are going to do the research on amazon.com because we are going to sell in the US and then what I would do is now I would have to find some products so I can pick a random product and start researching the product manually, and that's the way people used to do it manually, like I did when I first started and I'll show you what it looks like and then I'll present you with an alternative option where you can take advantage of a tool that will help you do product research to make things much easier to find more niches. . products and just making product research a faster process because it can take quite a bit of time, so I'm just going to give you an example.

I was shopping for a suitcase cover the other day, so you can start by just looking around the house. some items that you have or something that is piquing your curiosity and type it into Amazon and that's how you start this search and I could choose a product here, let's say this item here and my goal with this is that I'm going to search for the bsr, the bsr means best seller ranking and I'm going to find that best seller ranking right here, so it's going to be below the product information and you're looking for the main categories, the best seller ranking, not the subcategories so you can see here, suitcases would be a subcategory, this is a main category, so what I'm going to do is use it.

There is a free Amazon sales estimator offered by Jungle Scout. I'll link it for you. so you can check it and all you would do is enter the bsr, identify the market that you are selling and then also identify the category, so in this case it would be clothing, shoes and jewelry, and what that will do is help you have an idea of ​​how many monthly sales that product makes and you will be able to see if it is a high or low number, in this case not much, so it seems that this product does not sell all of that.

Well, it may not be something that is very attractive to me. I'm looking for a product that sells pretty well, so this would be a manual process, so you would go one product at a time and look at the bsr. range and would try to identify which products are selling well and then it would be quite a time consuming process, so people don't really do that these days, people use tools and you may have heard of Jungle Scout or Helium 10, these are two of the most popular tools and I recommend both they are both great they are wonderful it's really a personal preference which one you want to use Jungle Scout I think it's a little easier to use and helium 10 you know how people compare it to times is that helium 10 is like people who like to use androids and people who like to use apple products uh iphones would be the

jungle

explorers so the

jungle

explorers are more like the iphone user. helium 10 looks more like the android user and So in this example I'm going to share it with you Jungle Scout because I like to use it and this is what your Jungle Scout dashboard would look like and the way we start our product research It's through the product database to actually make things a lot easier for us because what we can do is, instead of looking at each product category one by one, we can filter things so we don't have to go through hundreds of thousands of pages on Amazon, which saves us a lot. of time, so first we will select which categories we want to sell in.

Now I encourage you to start thinking about what your passions are, what your hobbies are, what you're interested in, because you probably know that you can find a product within that niche. So, if you love fitness, then look for products in the fitness category. If you are passionate about something, you will be more excited to work on it. If you are passionate about exercising, then you are selling. Well, you know a resistance band on Amazon. You'll probably be more excited to create marketing materials for it, and it'll be more fun for you to work in the business, so you won't have to feel passionate about the product.

Moving on, it's not a necessity, but if you have that choice between choosing a product you're not passionate about or choosing something you're really interested in, then by all means choose the product you're interested in. If you already know some of these categories that you would be excited about, then I would say choose those categories and you will find a product, a viable product within that category, because each of these categories has hundreds of thousands of products to choose from, you will surely find some to find something so I'm going to select the categories that you probably don't want to sell in so these are the categories that I would avoid for watches because you know most of the people that do it.

When buying watches, they want to buy specific brands, so I would avoid those video games because of course you're not making a video game here, that's not what we're doing with private labeling, um, let's look at software, music, movies and television here, Kindle store, computers. and accessories that I would probably remove, I mean, no, you could store them in there. um, yeah, I mean, obviously, you're not going to sell a computer, but maybe a computer accessory, Cameron photo CDs, vinyl books, and appliances, so pretty much everything. These categories are viable product categories. You can find great products within each of these categories, so we could do a search in all of these categories, but there will be so many results to choose from, so I would recommend that you leave these categories.

Which of these would interest you the most and start there? For me personally, today I'm going to look. I do crafts and sewing. I'm going to go there, okay, so next, remember that you have to choose your um, your country. let's do our thing, sorry I didn't mention before that the product here will be standard or oversized. Now I want to mention that when you start selling on Amazon for the first time you will have many more restrictions than someone who has experience selling on Amazon and that is simply because you know that with your first product you have the training wheels on, you are really learning how to do this process and you want to make things as easy as possible for yourself, so you're going to try to avoid certain things and you're going to be more cautious than someone who is more experienced and who you know doesn't have the training wheels on, can take more risks, knows what is doing and that's why we.

I'm going to go with you, you know that the product criteria will be stricter for you when you start, but as you gain experience, it won't be as strict and you can search the product. categories that other people who are starting out may not be able to see, you will be able to choose products that perhaps beginners would not want to choose, so the criteria changes as you progress in your business, so let's Choose the standard size and the reason is because if you have a large size product, that means you will spend more money at the Amazon warehouse for storage fees, so let's go ahead with the standard now, the Amazon type, the seller type, excuse. i will be fba or amazon fbm means fulfilled by merchant and that is if someone likes to package and process the products themselves but what we teach with the private label method what I do is done by amazon so that means you private label the product and you ship it to the Amazon warehouse and then Amazon picks the packages and ships the product for you, they manage returns, they manage customer service, they do all that for you, so you never really necessarily You will have to see the products as you don't. have them stored in your house, it is Amazon that takes care of them, so the seller written can be Amazon or Fba, if it is Amazon, it simply means that Amazon is selling that product, so we can select these two.

Now it has a lot of different ones. filter options and you can choose what you want to do here, but I'll give you something to work with some ideas, the minimum and maximum price, so as I mentioned in the first video of this training series, don't do it. If you want to sell a product below 15, if the selling price is below 15, it can be very difficult to make a profit because you have to take into account Amazon fees, referral fees, you know, shipping costs. shipping, all that and a product that sells for under 15 years, you know you can make a profit, it just won't be very significant, so we prefer that you find products that sell between 15 and 70, so I'll put it here and the reason why there is a maximum price of around seventy dollars and just because when you start selling a product that costs more than seventy dollars, people start doing it, it becomes a more important decision for someone, right ?, many times they go to Amazon to find cheaper products and find the best deal.

If a product is priced over $70, then fewer people will add that item to cart, so it's a sweet spot, but you can play with that over time. Well, check, how many reviews should you put in these filters? Well, our goal when selling on Amazon is that we want to look for products that have high demand and low competition and that simply means that we want to see that people have interest in this product, that people are buying this product on Amazon, that if we were to sell For this product, there would be enough demand from buyers that they would actually look for this product and buy it, but we also don't want to see too much competition because that makes it difficult for us to compete.

We identified that the competition is based on the number of reviews that other sellers have on their listing and for example if we look here, this particular product has 13,160 reviews, you can imagine how long it would take you to acquire that number of reviews, a lot of time and So if you were to launch the same product, a very similar product on Amazon and you had no reviews because you're just starting out, you know it would be very difficult for you to compete with someone with 13,160 reviews, so what would you recommend doing? here you are entering a maximum number of reviews, you can put 50 reviews here and that just means that you are really looking for products that have little competition, but it will limit your search results.

It will have less results if you want to start this way, that's great, but if you find that you don't get many results, you can increase it to 500 or even 100 200 because that just means that there will be more competition but you will have more. results that appear, so I'm going to set it to 500 for now, so the minimum sales is how many monthly sales they are making, how many orders they move per month and I would say you want to look for products that are making a minimum of 300 orders per month because If you do the math that adds up to about 10 units a day, that's a good number to start with, a little less if you're doing five units a day or three units today a day.

It's not very significant, so you should look for a category that has quite a bit of traction, so 300 per day is a good number, so obviously you can add more filters here, but I would say these are the basics, minimum weight and maximum. I could put that there, like notI would like something that is too heavy because you know that the heavier the product is, the more it will cost to ship it, so you could say that you don't want anything that weighs more than 2.5 pounds and There are a few other things that you could enter here for yourself .

I'm going to leave this blank. The only other thing I'm going to insert here is a maximum rating, so the rating is how well customers rate your product on Amazon and if we look here, this product has a rating of 4.7 out of 5. so it's very well rated, actually all of these products are rated very well, this one is five out of five, so I've done a great job and what we want to do is we don't want to get into a category where everyone does so well, so we don't want to get into a category where every product is rated five. stars because that means we really have nothing to approve improve all other sellers are doing very well customers are very happy we want to look for products that are in high demand but need improvement so this is an example of a product that has a bad rating, it's 3.1 out of 5 stars and I don't know about you, but if I shop on Amazon, I look for products that have a rating of at least four stars out of five, you know, four out of five.

It's reasonable but anything less than that makes me question the quality of the product and I expect to be disappointed with the product if other people are disappointed because remember this is rated by everyone. customers and this is social proof so the reason we look for products like this is because we don't just look for poorly rated products, we look for products that are poorly rated but are in high demand, what does that mean? is that even though this product has a three out of five star rating, people still buy it because people want it, people need this product and unfortunately the sellers on Amazon are not doing a good job of providing the highest quality product, but they are still getting it. sales and what that tells us is that as Amazon sellers we can now go and find a manufacturer and get a premium version of this product and we can get five star reviews because we are getting a better version and that The way that people who buy this product they will naturally gravitate towards us instead of these sellers here that have 3.1 out of 5 stars so that's what we're doing here when we put in uh 3.7 so the reason we put 3.7 is because Amazon looks like three stars and a half, so that's what I would enter.

I wouldn't put a minimum rating because even if a product has one star but is in high demand, that's fine, no problem, it's not necessary. Put this in, but it will help you find better product opportunities because you are not just looking at products that are in demand, you are looking for products where there is room for improvement, so other than that, the rest of the things are not that important, You don't necessarily have to include keywords or exclude the exclusion of top brands it just means that if there are big brands then you don't want them to appear in the results and there is a reason for that, the reason is because people like to know and trust In big brands, big brands spend hundreds of thousands, if not millions of dollars, on their marketing, so if you're competing with one of those big brands, you're just not going to win.

For example, Huggies is a very big brand for babies and if you sell a product very similar to theirs, it's hard to compete with them, so you might want to exclude the major brands, but I wouldn't do that for now. I'm just trying to keep things a little bit broader so you can go ahead and search for that and use the Jungle Scout database and now we're looking at 80 results, from this whole selection here because I've used the filters. Now we're seeing 80 results, so that's good, that means I don't have to go through hundreds of Amazon pages to find products that meet this criteria.

I can let Jungle Scout do the work for us. Now what I'm going to do. What I do is review this. If there's something that catches my attention, I'll put it in the spreadsheet so I can do more analysis on that product later. It looks like some kind of painting. I mean, they're I'm doing pretty well on 39,000 a month, so yeah, I'm pretty interested in this and then if you don't want to create a spreadsheet as a separate spreadsheet, you can use Jungle Scout. Jungle Scout has this feature for you. Let me see where. we can do that where you can just say here add product to your product tracker, so let's create a new group, we'll call it um, we'll call it arts group, so this would be instead of

using

a spreadsheet which I would actually recommend that It's easier to have everything in one place, so here we have a kind of portable sewing machine that looks interesting.

I wonder how heavy it will be, but it sells for a good price: 59.99, I like to see. products that sell at a higher price because that often means there will be more profit margin for me. You can see here that they are estimating the profit, so here they say that your profit would be about 42 dollars, which sounds pretty good, so yes, I am definitely more interested in this product. I'd like to look into it further so I'll add it to my product tracker in the arts category. We can see another sewing machine here. Okay, so this one.

It seems to be another type of sewing machine, except it's a different version, it's a portable sewing machine and they're doing pretty well, you know, 14,000 a month in revenue, just 187 reviews, they're making about 14 profits. The margin is not that bad, I'm going to add that to my list too, so there are a lot of different types of sewing machines, so this is increasing my curiosity to show sewing machines, uh, this is kind of a ring, it's well, interesting, I wouldn't. sell a ring because there will be different sizes and you are not going to sell all possible sizes, so you would have to choose a size and it can become complex, you want to avoid choosing products with variations, a variation means that there are different colors, different sizes, different patterns and that simply means it will cost you more in inventory and will be more complex for you as a new seller, so it is best to choose a simple product, something that looks like there is only one. uh you're not selling multiple items so I wouldn't be interested in selling this okay what is this?

So this is a kind of vinyl. Wow, you guys are doing great, let's add this, so I'm not going to dig too deep here. I just pick products that I'm interested in finding out more about and we'll look at them in detail a little bit more later, so I'll go ahead and review all of these results and then continue choosing. my products, if I don't find enough products that interest me or viable products, then what I would do is select other categories, so for example, let's say I'm also interested in baby, well, right now I have 80 results, so with exactly the same filters but adding another category.

Now, how many products I have, there are 165 to choose from, so you could select more categories if you're having trouble finding products or you could change your filters a little more. So we're here in the product tracker and this is where we track the products that we want to investigate further, so I'll start with this one. It's quite interesting the portable sewing machine, so I'm going to open it up on amazon, as we can see here, this is the listing, so what I want to do is find the main keyword for this product. The primary keyword is just what customers search for on the Amazon search engine so you know it as you.

You are a customer, what would you look for if you were looking for this product? You're probably not looking for a cordless portable electric sewing machine, you're just looking for a manual sewing machine, so that would be the main keyword, so I'm going to paste this here. Wow, without the brand name, that's your brand and I'm going to select all the departments instead of just selecting one department and this will help me further investigate the product as a category instead of the individual product, so for this I'm going to click on the Jungle Scout Chrome extension and it'll get a lot of data, it'll do a lot of calculations for me, so if you're like me, who's a little bit math challenged, this is very useful, so what I'm going to do here is to start looking at the numbers to get a better idea of ​​what this category offers, so monthly sales we want to see that numbers over 300 are the average monthly sales, remember we want to see that on average people sell more of 10 units a day, so it's good that we're seeing a good amount here, the opportunity to qualify, it's good information, but I would.

Don't depend on it, I think it can be misleading sometimes, what we really want to see here is like the top 10 listings and we want to see the information about it now, we want to be careful because even though we write manual sewing machine, you can see here that some from the search results are not portable sewing machines these are full size sewing machines so we want to remove them from the search results because they are skewing the results so we only search for products that are similar to the product that we chose in the product tracker, so in this case I would delete it because it doesn't fit the results.

It's also like a different type of sewing machine, but it's not what I'm looking for. you can see when I remove this it changes the numbers here this looks correct yes they look accurate yes yes this all looks almost the same great so we will have a better idea now once we remove the non compliant products with the description. So you can see that the average sales are declining so I see less and less demand for this product okay the rest of these so oh this one is okay too the rest of these are portable sewing machines so the data will be. more precise, so what we're looking for here is, first of all, we want to see that within the top 10 sellers, we want to see that you know the top 10, there are some listings that have less than 500 reviews, if they all have like 500. also from the reviews, that means there is a lot of competition, it will be very difficult for us to compete with them, so we look for sellers who have less than 500 reviews but still do well, in this case we can see here that this is around 236 and they're making about 54,000 a month in revenue 106 making 14,000 46 making 14,000 so we're seeing there are some here that have a pretty large number of reviews, but we're also seeing some that have a lot less 97 reviews and they're doing 18,000 a month so they're actually doing better than this listing here which has 1,500 reviews doing about 14,000 a month so we're looking to make sure. that there is no monopoly, sometimes we can see that there is one listing that gets almost all the sales, so this listing is the main competitor and most of the people who buy this product buy from this seller, so if you see that that's something that you have to be aware of because then they may be, you know, they're hogging all the market share that they have.

It's going to be very difficult for you to compete with that, so we're looking, no, we don't want to see. There is a monopoly here and in this case it seems that sales are evenly distributed among sellers, even those with few reviews, so that's good. Another thing we look for is rating, so again we want to look for a category where not all sellers are in. rated 5 stars or 4.7 stars or 4.5 we want to see a category where there is room for improvement, so we are seeing that there are some here that have a high rating and others that have a low rating, so There is definitely room for improvement that we are also looking for.

Let's see if there are any major brands again. We want to avoid really big brands that can make it much more difficult for us to compete in this case. I'm not sure it could be a major brand that I'm not familiar with. portable sewing machines but the way I can find out is to copy the brand name and paste it into Google for more information or click here on the brand to see what they sell and in this case I'm actually going to paste it into Google. It doesn't seem like they are a big brand. If they were, they would definitely have appeared in the first results here, so in this case it's just not a big brand that I need.

You have to worry, so in terms of profit margin, you're looking to have a gross profit margin of 30 or more and you could get by with a profit margin of 25, but it will really help you to have at least 30 because you have to have consider. For marketing spend promotions, there will be costs, especially when you are building your brand for the first time and starting to sell your product for the first time. There are more expenses, so you should try to aim for a 30+ profit margin jungle.

scout

has this profit calculator here, so,Depending on the category and size of the product, it tells you what the FBA fulfillment fee is for this product.

They are paying $7.78 per product sold, so yes, the FBA fee is pretty high, it's usually up to 15 percent, which you know, is just the cost of doing business on Amazon and it's definitely worth it. the shame for what they do for us. Sorry, that's the compliance fee and the referral fee is now three dollars and ninety cents for more accurate information. profit margin here we are showing a profit margin of 14, but we need to know what the cost of the product is and you really won't know what the exact cost of the product is until you actually communicate with the suppliers, so if you are now reducing your list, by now you should have at least 20 products, you know, 15 to 20 products in your product list and then you should reduce that product list down and finally you reduce that product list to the top three products that would you choose to sell on Amazon and how do you determine which product to choose: You need to contact the suppliers to find out what the true profit margin is and So the way to do this is to use a website like alibaba.com and type your main keyword into that site website and we will look for products that are very similar and that look very similar to the product that we want to sell so aesthetically we are looking for a product that looks like that handheld sewing machine, so this maybe could happen, maybe this, we are trying to get as close to this one as possible, allowing me to click on it, so that's what It looks like they don't actually even have their logo or anything, so let's see here.

I mean, this looks practically identical, so I'm going to click on this product. Now you will see here that this is alibaba. They have a price range between 2.39 and 2.59, so that will give you an estimate of how much the product costs per unit. Now it will depend on how many units you order, the larger your order from the manufacturer, the cheaper it will be per unit. if you order small quantity, they will tell you what is their moq, moq means minimum order quantity and if you order the smallest quantity, they say their minimum order is 300 units and that is how many units you order, then the price per unit.

It will be more than if you ordered a thousand units. If you were to order a thousand units, it would be a little bit less expensive per unit and that's why they do this because they encourage you to place larger orders so you can get sort of a little bit of an estimate here for now, you can enter this information into the margin calculator. benefit of Jungle Scout uh, but you can just contact the supplier and ask them what their minimum order is, ask them how much it will cost and ask them: Hi, can I? Put my brand name on this product.

Can I customize this product? So we'll get into that in a second so you can enter the cost of the product here, even if you're just estimating for now just to help you narrow down the cost. download that list of products and then you can calculate and you can see here that the return on investment is 499 percent, which is good, you want to aim for at least a return on investment of 100 100, which means that for every dollar who invests, he will get two. dollars back and your profit margin, we can calculate it with the calculator here, we can get a profit of 11.92 divided by the cost of the product, the price of the product, so approximately a profit margin of 45 here and there will be other expenses so this is kind of an estimated gross profit margin so you know you can calculate that there's probably another 5 10 that will come out of that for marketing costs and any additional expenses so this can work this can be a product that has enough profits and has enough demand for you.

I would still need to do some more research, of course, this was very, very basic. I'm just giving you a simple example. Here is the first product I chose, so in no way am I saying go and get this product. They definitely need to investigate. more, but this gives you an idea of ​​what we're trying to do here, so to help me make a decision, I'm going to consider a few other things besides profit margin and making sure the numbers add up is number one. is how can I improve this product, so again this comes down to looking at the reviews, so what I would do here is click on the reviews, I would go and look at all the four star and below reviews that you already know, I would open Create a sheet calculation and take notes to see what are the most common complaints that people have about this product, so if I look at the one star reviews here, let's read some of them together.

The unit literally died the moment I used it. not good ok very low quality ok people are very unhappy with this product it has a rating of 2.7 out of 5 stars so it has a very bad rating so we could definitely do some There are improvements now in the way we do it, so once I have read the comments from existing customers what I am going to do is take some notes and I will contact the Alibaba suppliers. I'll let you know, hey, these are the customer comments I want to make. these improvements to the product, can you do that? and you don't want to make too many improvements, you want to, you want to identify what are the most important things that you could do to really improve the quality of this product, like Obviously, quality is an issue, so naturally you're going to look for a supplier that's of higher quality, so it may cost you more per unit to find that supplier.

Contact the provider and ask if you can make these modifications and, if so, how. How much is it going to cost me to do that? Remember that not only will they do it for free, but they will charge you for it, so it usually won't cost much, maybe just a few cents. a couple of dollars, it really depends on what the modifications are, but your goal is to do maybe one or two things that can have a significant impact and create a better overall customer experience, so that when people buy this product they are willing and happy to go. you a five star review because you delivered, promised a product and kept that promise and that's our goal so if you find a product there's not much you can do to improve it or you're lacking ideas maybe the suppliers.

If you can't improve it or it would cost you too much to make those modifications, then you know it's something that I would consider, maybe it's not a good option for you, maybe there is another product that you can choose that may be a better option now, the second . What you need to consider is how I am going to market this product. Marketing is extremely important. You could have a fantastic product to sell that is high quality, something that will really help people, but if you don't know how to market your product. If I don't know how to get it in front of people, they will never have the opportunity to buy the product from you, so your marketing is very important and yes, there are certain things on Amazon, like turning on Amazon ads, that everyone.

That's one way to market your product, but what are you going to do apart from that? How are you going to market this product? So there may be some products on your list that are more marketable than others, like a toilet brush, for example. It would be a less attractive product to the market than, say, a pool float. A float for the pool. I can think of a million ideas of what I'm going to do for marketing. He could have the kids out on the pool plane with him. I could have my dog ​​there. I could take him to a very fancy pool and do a photo shoot there.

I could take some photos next to a boat to make it look, you know, a special treat. A few things are occurring to me. Off the top of my head, but you could definitely do a lot more in terms of marketing, photography, videography, selling it, for example, Facebook, Facebook ads, you could create a video, you know, it's something that people could be scrolling through. and them. I'll stop and watch that video because a toilet brush would be interesting. I'm going to be very limited in how I can market it, it's not something people want to see and it's like you know you need one or No, it doesn't matter how good your toilet brush is?

You're not going to sell me on the idea of ​​buying your toilet brush unless I really need one, um, instead of a float, you know, I may not need a float, but if I see one that's really cool and your marketing really convinces me that I need it, then I can buy it, so you should consider that that is definitely something to keep in mind, because there will be some products that will simply be more attractive than others and you can do more with them with your marketing if you have existing assets that They can help you market your product, for example, I mentioned fitness before, if you are a personal trainer, you are in the gym all the time you work out. with people and you decide to sell a resistance band, guess what you can do a lot more in terms of marketing than someone like me because you're working one-on-one with your personal training clients, you could give them a resistance band. and then you can take videos of them

using

your product and you can use those videos on your Instagram social media.

You can even turn them into ads that you could use on Facebook. You could even embed videos now in your Amazon product listings instead of me because I'm not a personal trainer. You know, I could still shoot videos and use the product, but you'll have a much better chance than me, so to reiterate the five most important elements that you know, helping you find the number one product is Looking for a product that has high demand and little competition , so we look for products that people want to buy on Amazon, but we don't want to look for products that have too much competition, meaning too many reviews, which makes it very difficult for them.

To compete with them, we are looking for products that have a profit margin of thirty percent or more. You can get away with twenty-five percent, but I would definitely aim for 30. We're looking at products between $15 and $70. price range we look for products that can be improved products that we have there is room for improvement so that when we sell the same item on Amazon we can differentiate ourselves and we can give the customer the best possible experience, which means for us better reviews and really being able to build a good brand and finally we want to look for potential for private labels.

Is this a product that I can label as private or not? and other products. It is very easy to find a manufacturer that already produces this product. Just slap. Your brand is on it and you are ready to move on to other products. You may have a much harder time finding manufacturers. Some products are patented and you need to be aware of them, so be sure to do some patent research to get you involved. Upload video number two of my four-part Amazon FBA video training series for beginners. If you haven't seen video number one yet and would like access to it, as well as videos three and four, you can get free access by visiting tatianajames.com. fba or by clicking the link in the description box below.

I hope this video has been really useful for you. If you have any questions about Jungle Scout's product research, feel free to ask me in the comments section below, otherwise I'll see you next time. goodbye video