How "premium" orange juice is really made (CBC Marketplace)

It's morning in Marketplace. There's a little spill in there and we've invited these viewers to put one of their favorite morning rituals to the test. This is a taste test to be exact. This is the best time of the day to try anything as most of you loved it. To start the day with a glass of

orange

juice

, I will say that I drink a glass of wine a day, but if you think that everything is sunshine and vitamins, we are about to burst some balloons, good morning, all morning and tell some secrets juicy in front of each of our tasters, six samples of

orange

juice

and a simple question: which juice tickles your taste buds.

Rate each one the best and then in the end decide which one you think tastes the freshest. It sounds simple enough, yes, look, look coldly and help us. It's Conrad Edick. Now the fruit of the vine is his usual choice, but this wine expert says judging juice of any kind isn't all that different. What I'm looking for is a meaning in life. A natural fruit. In this case, orange. I don't want to. aspect of chemistry or artificiality, that's what I'm looking for. Our testers have no labels to read, although you soon will, and they have no idea what brand of orange juice they are testing.

It tastes kind of cheap and a little stale that hasn't been squeezed. 5 minutes ago that's for sure so this could be this could be from concentrate I don't know so far it's a guessing game but Wayne Garen and his daughters hope this test will help uncover some answers that the Garen family doesn't just love their juice of orange, they drink it at the rate of six cartons a month, that is, 50 glasses between them, their refrigerator is not only working, it is exercising. I love the trop, but you don't drink that much orange juice without realizing a couple of things.

That's all 100% orange juice holds as the promise of pure, natural juice with no added sugar or water, so you have a simple question for us: Why does the orange juice I buy at the store taste so different? to freshly squeezed? Good question. Wayne, the orange juice Wayne is asking about are the

premium

brands like these, most of us think they are better than frozen concentrate, that is, orange juice that has the water removed and then given back. to Marketplace. He commissions a survey and finds that 58% of Canadian orange juice fans believe

premium

brands are more natural than juices

made

from concentrate and say they are willing to pay more for that difference, up to twice as much.

I bet you it's my Tropicana because I haven't tried it this morning. I waited, but it's okay, you wait. for us, well that's it, how natural is the premium OJ, how are you doing Wayne, well, how are you? Well, then you like number two, what do you think? It's just one of the secrets we looked for in our taste test. It tastes very sweet, the aroma is awesome,

really

wait a minute. What's in that orange juice? Oh, my, they taste the juices. Swirling tongues. Scribbled notes. Three smells very bad. Although our group does not know it, our six samples are decomposed in this way.

There are two. of concentrate three not of concentrate and our secret weapon a glass of freshly squeezed quite weak it's all orange juice officially at least but our testers say they taste different from each other a smell of mine, you're right, you know mine too, why is it what us? We have a secret expert in the room with the first clue that orange juice manufacturers are now trying to imitate the taste of processed orange juice instead of the right kind. Alyssa Hamilton loves oranges, she just doesn't like what the juice industry does to them and she should.

I know this because she has written a book about it called Juicing. What you don't know about orange juice. The orange juice industry has definitely benefited from the idea that this is a simple natural decorative product. It is natural orange juice. You can squeeze it at home. You get a natural juice, um, but most juices you buy in the store are highly processed and engineered. That's not a word the big orange juice manufacturers use. Here's wonderful news because it provides more vitamin C. That's how juice manufacturers do. I've sold it for decades as if oranges fell off the tree and into their box.

There are 16 freshly picked oranges squeezed in every box of Tropicana pure premium 100% pure 100% natural from Grove to Glass Simply Orange honestly simple, but the truth is it's

really

not that simple if the juice manufacturers told you the real deal, that's right what a commercial would look like, join me when the orange juice arrives at your table, this miracle of nature has become a miracle of manipulation, the oranges are torn from their place and land in an assembly. The line where they are sprayed and squeezed to get juice, then it's here for pasteurization, it's heated and then it's put into huge tanks where the juice can be stored for months, sometimes up to a year, the oxygen is removed, so that nothing goes wrong, but a rather important quality. it uses most of the orange flavor, so how do they put it back into the juice machines?

Use something called flavor packets okay wait a second so you're saying they make so much orange juice and store it for so long and then have people add I'll flavor it later exactly how I asked the precise time it was adds the flavor. It was added. In fact, they told me we'd have to shoot you if we told you that, so there's a lot of secrecy about what they do because they don't do it. If you don't want this to be perceived as a highly processed product, it's a secret formula for making money in Canada with nearly $500 million worth of Pepsi sales making Tropicana nearly 2/3 of that Simply Orange So how much flavor added?

Are we buying? We think it looks good. To solve it. Associate producer Anu and I are packaging samples preparing to send them to a lab. How do I do it? I think mine is better. Hey, wait a minute. I am the host flavor. The packets are composed of natural components of orange essence and decomposed oils, mixed and combined, then reconstructed by chemicals. Flavor packets help the juice taste the same all year round. We are looking for a particular chemical substance. Ethyl butyrate juice manufacturers know that North Americans like the smell and compare it to a freshly squeezed orange to increase the flavor, we want to see for ourselves, okay, both are marked among the brands that go to the laboratory, some from our taste test, Tropicana Simply Orange and Canadian brand Oasis with pulp, not a type of pulp.

I, you, no, I like a little pulp, yes, yes, we also make it freshly squeezed for a base. We immediately go to grandma's house and go to L. 2 weeks later, we find ethylate in all of our samples. Now the amount can vary depending on the crop and time of year, but all premium juices have higher levels than freshly squeezed ones, you could see in the taste test again. I could immediately smell which one was fresh because it was palpably different from how it smelled to the others and the same goes for The Taste. Ethylate is natural oranges anyway, right, so what's the problem with adding it later in the process?

Well, you're not adding it back in at the concentrations that exist in nature, so what you're getting in these flavor packets is a designer product. In our taste test we reveal how orange juice manufacturers increase the flavor. The fact is that it is

made

in a very different way, they add flavor. What do you think about that? Many of the packages say made with 100% pure orange juice without sugar or water. what's added, so we should, we should be aware that at the next table Alex Herbert can't believe what he's hearing or what he's drinking. I'm angry, I'm angry.

I feel cheated. That's 100%. That's why I just want to. I know what's in my food and they say Oh look, they're plucking it from a tree, but it's not really sir. Freshly angry Alex is about to become a student on a mission when we get back, come take a TR smell test he's doing. educate one squirt at a time it smells floral very nice floral and fragrant that's orange juice that's orange juice M and we expose how companies avoid telling you the full story that we deserve to know and they don't tell us and they don't tell us and then who has hungry, we serve the truth about breakfast sandwiches, don't skip our breakfast information, join us on Facebook and Twitter, Hi Alex, how are you?

We're revealing juicy secrets about your glass of orange juice and Marketplace viewer Alex Herber is giving us a hand. Show us the way Alex, here sir we have told you that premium orange juice is highly processed and flavor packs are added, it all leaves a bitter taste in your mouth, so now Alex is ready to reveal the secrets than orange juice manufacturers. I don't want you to know that we are doing excellent, come and try our smell test. Do you have a good sense of smell? We will find out. Okay, ready. So extend your wrist and smell.

What do you think it is? help illustrate the story of the flavor, we'll put some Tropicana in a perfume bottle and put it next to a real perfume. I have the orx and I have the L it smells floral, very nice, floral and fragrant, that's orange juice, that's orange juice, mhm, what's the reason behind our spray? the test smells natural, it's another Juicy Secret, it turns out that the same company that gives this perfume its smell also gives this orange juice its flavor, that's right, the flavor packs are designed by fragrance companies, but what? our Samplers can smell it, maybe like a little tangerine or something? well, okay, it will smell like oranges, well this one definitely smells more natural than if I told you that the company that makes the perfume smells so good makes the orange juice taste so good, the same company, well, maybe that's not it be so good I'm not.

I'm sure I believe you because that and that shouldn't be the same. I don't like us explaining to our trackers why their juice needs to be refreshed and flavored when orange juice is mass produced, pasteurized, heated and then stored for even months. a year in huge vats so that the process takes away its flavor, true, they add flavor at the end of the process. These are flavor packs that are natural flavors created by fragrance companies that are added to the process to make the juice taste like orange juice again. an industrial model, I think it's obviously impressive, but I think in terms of my personal level, I find it a little scary.

I have to think about my freshly squeezed orange juice and my fresh orange juice in the container I pick up every week, you think? Not that anymore. I think I want to buy my own oranges and make juice myself. I guess maybe it should be on a nutrition label, but no added flavor is found on any label even though the Canadian Food Inspection Agency has rules that say it should be. Our survey reveals that Canadians want to know the full story. 95% of rsu fans believe that any added ingredients should be included on the box. Our expert Alysa Hamilton says orange juice makers owe us the truth if you love your Tropicana or any orange juice you love and like. you know what you're getting and you know what you're paying well, but you know what you're getting and we deserve to know and they don't tell us and they don't tell us cheers Alex Herber thinks that's wrong, he finds it A way to get the Cfia take action is to file a complaint, so the poor do not care about food labeling.

Well, send it away and let's see what happens, since orange juice manufacturers argue that they are simply returning the natural flavor to the juice that was lost during processing and although orange juice is more science than nature, a label does not need to reflect that fact , meanwhile, a long list of American consumers are being forced to sue big orange juice manufacturers for deceiving them and charging them premium prices for juice that is not as processed. lawsuits here, but when we asked our taste test companies for an on-camera interview, they said no, some people may feel like they're being cheated when they buy premium processed orange juice.

Are you being fooled if you think it is freshly squeezed if you think this is what you are getting that image yes you are being fooled the juice manufacturers may keep silent but their secrets have come to light the only thing left to reveal is the juice of modified orange that our Oasis tasters liked the most oh my goodness, that's the favorite cousin, but there is no substitute for that Aroma, totally different flavor, freshly squeezed, gets the highest rating, since you don't just get the inside of the orange, you get a full F flavor, a touch of surprise, although many say they will stay.

For the process, the aroma is so foreign to me, it is so strange, fresh and squeezed. I always thought it was orange ear and I don't know, I'm not sure, yeah, yeah, no, okay, that's good, whatWhat did you think of the last six you tried? It looks a lot like fresh orange juice, but honestly, I understand that it's fresh. I just didn't like it as much, so you'd prefer the stuff that comes in a box than the stuff that comes straight from the orange. Honestly, I guess so. I'm used to the whole marketed taste of orange juice, that fresh orange doesn't work for me anymore, apparently it doesn't work for Wayne Garen's family either, although now they know why premium juice tastes different than freshly squeezed. what orange juice was pure orange juice and I can start making it at home, prepare it freshly squeezed.

Yeah, no, maybe it's time to put pressure on orange juice makers to just be honest after the break. 500, how popular are breakfast sandwiches? Can you beat our breakfast? quiz, find out now on cbc.ca Marketplace on a busy morning in downtown Toronto, you're on the go in a hurry, so how about breakfast with Marketplace on a Toronto streetcar? Hello everyone, we will be serving breakfast at Marketplace. What's on the menu? Trendy breakfast sandwiches every time you wake up early in the morning, you wipe the sleep out of your eyes, it seems like suddenly there are ads for them everywhere, this is turkey, yes, turkey sausage, well, it's great, You too can be the picture of health by eating the right breakfast sandwich. we have bacon and turkey sausage breakfast sandwiches for all you hungry people, I'll try the sausage, sure, I can eat bacon, but I love breakfast sandwiches, what do you like about a breakfast sandwich, um, grab it and use it and it will be useful for people who don't have time and that's how they sell them to us? you like it it's fast it's easy Take it with you yum yum Little wonder, the industry is hungry to win you over south of the border the first meal of the day is a 42 billion dollar business and as they grow they look fresh and hot, but which ? are a better way to start the day, we bite into three popular options from three of Canada's largest restaurant chains, from Starbucks, the sausage and cheddar sandwich on an English muffin, we've got McDonald's bacon and eggs on a whole wheat bagel and Tim Horton's turkey. sausage on a biscuit I would love to have the Starbuck sausage uh, okay, there's the temptation, but how much sodium is under that wrapper, a lot of sodium, almost a thousand milligrams, oh my God, that's not good, that's nothing well, says the nutritionist.

Leslie Beck Adults ages 19 to 50 need just 1,500 Mig of sodium every day to be healthy. So if you eat a breakfast sandwich that contains 1,000 Mig of sodium, you will have already consumed two and two-thirds of your day's sodium in one meal. McDonald's option is even more sodium and Tim's tops the list, too much of it is linked to a higher risk of high blood pressure, stroke, kidney stones and maybe even obesity, and what do these travelers know about the amount of fat they Do they serve these portable breakfasts that Tim Horton's? option 21 G fat I don't want to eat it McDonald's Bacon and Egg Sandwich and Starbucks Sausage and Cheddar both almost 30 G of fat and there is about half the fat someone should eat in an entire day thanks and how do these make Brees?

They add up when it comes to counting calories, it contains more calories than in a Big Mac, really, yes, this McDonald's bake an egg on a multigrain bagel contains 610 calories, 80 more than a Big Mac. I didn't know that's so gross to listen. It's supposed to be a breakfast sandwich, not a good way to start the day since for Starbucks' most expensive option, it's 500 calories. 500 wow, it would take a lot of exercise to burn it off, get off the tram and walk to your destination and that leaves our Tim Horton sandwich made with turkey turkey is supposed to be the least fatty meat that's what I heard turkey is the best meat is so we get to three drive thru to find out I would like to order a breakfast sandwich please which one has fewer calories, bacon or turkey sausage, turkey sausage, turkey sausage, yes I think turkey bacon has more cies, It sounds good, but the turkey sandwich is a little bigger, so put bacon or turkey on a biscuit and you're really eating it. with the same amount of fat and calories, they see the word turkey on the menu and think it is a healthier option, but turkey sausage is not turkey breast, it is a processed meat, so it will have more sodium and also more fat, since many of us still have to eat on the go, how can we make better choices if we're looking to save calories on an English muffin because they're smaller, there's less bread?

Everyone has an English muffin option, like Golden Arch's basic egg muffin, the breakfast sandwich that started this trend more than 40 years ago. It has less than 300 calories. The next thing to do is choose egg whites if you want to reduce cholesterol and saturated fat, which is definitely a lighter option. Tim Horton's Egg White Breakfast Sandwich is only 220 calories and skip the meat you don't eat. You don't need the meat in the breakfast sandwich, you get protein, but unfortunately it's greasy salt. Loaded proteins. How about the Starbucks spinach and feta wrap with egg? It's also in the Under 300 Calorie Club, but spoiler alert, it contains a lot of sodium, thank you very much. everyone is fed for better or worse so that's all about breakfast sandwiches next week on Marketplace we'll help you keep your money we reveal who's got their hand in your pocket I'm just barric acid I can't believe it you really get what you get you're paying, people are being tricked into paying for something they don't have to pay.

We will show you how you can defend yourself very happy with Marketplace and very happy with myself for doing something good so you can hide your money