Can You Taste Colors? (Test)

What does blue

taste

like? Let's talk about that mythical good morning. Today we will learn all about the science of food by

test

ing

colors

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taste

of food, so let's find out what its flaws are. right, by the way, these colors, what are you, I don't know because I'm American, okay, according to scientific research, color is the most important sensory cue when it comes to setting people's expectations about the taste of food. your food, changing the color of food can create a dramatic impact on its flavor, so today we will perform a series of scientific

test

s to determine what impact color has on food and, in doing so, determine if color really has a flavor.

Okay, this first test is based on a 2015 experiment by London chef Joseph Youssef. He loved his work. Joseph Youssef whose goal was to determine if we have a preconceived notion about which colors we attach a certain flavor profile to that we do before we have four different colors. and flavored puddings. I'm going to ask you to try them in a specific order based on your personal guesses. Okay, you have to eat the whole spoonful of each pudding so we're in the right frame of mind, like we're not going to do it. Do this like our typical games where there is reverse psychology.

Are you trying to trick us like this? It's like we went to a university setting and they said mr. McLaughlin and mr. O'Neil, we need you to be as normal as possible so we can get the best data, so we're going to be super normal throughout this episode. You will receive payment in cash. This is my normal voice. Do they pay me in dollars or euros? Okay, I think plasma ready. Yes, first I want you to try the savory pudding. Salty pudding. Okay, and again, no cheating. It's just that we go with our guts, we must go at the same time, so what do we do a321 salty?

Here we go. three two one I think these are white so oh you chose red yeah why do you think red is salty? I don't know, I'm not thinking about that, she's good, I'm thinking that salt is white, which is what you Yes, I just said which one calls me salt and I'm fine, remember that you chose different ones, so consume it all, but don't give any indication as to what the flavor profile is. The links give me an indication of something, but I'm being completely normal, okay, next I need you to choose the bitter, okay, bitter, what would be bitter, okay, I'm ready, you ready, yeah, three two one, Look, I think red ones are bitter.

I can't articulate why I don't know it's like I'm not the blood is not bitter my blood doesn't look like that unless I've eaten a lot of bad food do you know why you chose green? I'm not trying to think of a logical connection in my mind like green looks like this plant that might be bitter. I just like to look at her, just see that we're getting bitter to eat your psyche, yeah, three, two, so now we both taste the red, hmm, yam. he's in trouble no, I'm normal, you're getting a little scared, then try the green one.

I'm so normal right now. I need you to choose the acid. Oh, look, look, this is good, I'm ready. three two one the green ones obviously bitter because like you said I'm thinking like a sour apple type thing oh yeah, this fly came out of my mouth Oh God, oh that looks ours, yeah, okay, the last one, this sweet one, here we go three two one yes, the normal oh my god now we're both trying this we can talk about it that's bitter that's better that's bad that's very bitter we both tried them all they were bad it's really interesting how you did this because in Here's a test: 75% of guests match the color with the flavor the chef intended, proving that most of us associate a certain color with a certain flavor profile.

It's also true about bitter, it's a relative term, well yes, but the point is that the more sheep-like would be another way of saying like the masses, like 75% of all people, okay, so I guess we've proven that in this very small test. That's not true, but normally people associate a certain color with a certain place. I didn't do any of them right, so the red one isn't one, uh, right, you didn't do anything, yeah, I have to use a little more of this to get that other thing. that's good, although red is sweet, I have to remember that in order to be a normal human being, okay, so this next taste test was carried out by color expert DeeDee Williamson loved her job: dozens of students between 16 and 18 years old were given three different drinks of different colors and they ask you to describe the taste before you have seven drinks of different colors, let's see if you can identify their flavor in a quick round, try each drink and immediately say what flavor you think it is is.

Let's start with the red drink in three. two one cherry vanilla pink like a lime it's a citrus but it's great grapefruit blue grapefruit uh what is this um cherry it's not medicine generic medicine very medicine uh now the purple bath mitt Oh no, I can't taste anything mmm watermelon hmm the color really it baffles me it's a fruit abstain it's a fruit orange it's very subtle very subtle maybe a little bit of orange I know it's orange I can't taste anything I've lost the ability to taste you've killed my tongue I can't I don't have anyone to guess nor do I have a taster Andy maybe there's nothing maybe that's what's right tasteless green sea person oh yeah that's cinnamon hello look wouldn't you say well because it's cool because your eyes did it don't look at the colors so the results of the Real testing reinforced many scientific studies that have consistently shown that consumers have strong, perhaps even unconscious, associations between flavors and colors, so let's review what you guys did: The bread was vanilla, as Rhett assumed, not cherry. the pink was orange but they were both in the same area the blue was almond that's harsh what oh yeah it has like hate I wouldn't call it like hazelnut like hazelnut flavor are you talking what did we say it was you said Cherry and Link said generic medicine.

I maintain the yellow was mint, they were both in the right area, that was strong, yes, the purple was Apple Apple, oh yes, oh yes, I like tart like green apple. The orange was cranberry, oh that should be obvious. - so all the members generally know mm and the green was cinnamon yeah oh poor pine you know it makes it hard so I know there's something very powerful and I mean I think what we just learned is that you're a little bit further. susceptible to that you said that this is cherry and that this was pine and look at their colors.

I mean, this experiment killed my ability to test or guess if the color of the meat affects the flavor of the meat mmm before you have three different colors. meats, you're going to try the cooked version of each meat and see if you can match it to its raw color, okay, so it looks like a bit of a dark headache because it's very hard to see that on camera, but to the human eye right now they get darker this way, okay, so we're trying to match the right flavor, so what's your preconceived notion here? I have no idea, I don't know, yeah, I never thought.

I mean, if you were buying these, which one would you buy on basis alone? in I would like, well, I think I think one has more fat, that's why it's light pork, right, but the dark question, let's try this one, it looks like sausage, I have to think it's lighter because the fat content It's older, don't you cook more? Yeah, put it behind and push it forward so we agree we're on this now and they're pretty close and if we go by the color they have when they're cooked. That's all a darker thing that we had to do this, what do you think of the quality of the different colored meats that you see?

I would choose the middle one, they are the brightest red ones, this is my favorite, this is my favorite. taste is okay well your taste is okay with me using them again that's the best taste so the least red one should be dish number two which I think is the right game number two yeah for please read, followed by dish number one, yes, yes, complete number three, so we. We were right, we got it right, so the highest quality meat is in the powder, which is why artists, according to the USDA, fresh ground beef starts out a purplish color, once exposed to air the meat will It returns a bright cherry red color, which means the optimal surface color.

For fresh meat it is cherry red in color, the more time passes the meat will fade and take on less attractive colors, but this does not mean that the meat has gone bad, so when buying meat you will always want to look for the meat. Bright cherry red color, but whether it's a darker color has nothing to do with the quality of the meat itself, just how long it's been sitting, which one is the best, the freshest one is the one in the middle, the brilliant cherry red color and I think it tasted better, but you know what you like, meat that has been sitting for a long time as long as it has fat, so previous tests have shown us the science behind how color affects the food flavor, we just covered a lot of what you've learned, let's see if you can try the colors, okay, put on the blindfolds, yeah, I think I can tell me what color M&M you think you're eating, okay, starting with the first one in three two one oh, it's definitely a yellow M&M blue it was blue how would you know?

I wasted the blue. It tasted yellow. Well, let's look at that maximum. Okay, Andy, oh, thanks, yeah, everyone else mmm, that's yellow, no, orange, that was orange, whoa. I'll do it man yeah okay let's see the next one ten deep oh thank you mmm okay there's definitely a flavor at home now that one is yellow now you're right yellow red next up Andy , oh well, that tastes very different from green. I tried what I thought was the last one, but this is, this is yellow brown, oh oh no, that was different. The brown is actually mostly yellow, okay let's look at the next one, okay, hmm, they are different, but I think it's the peanut that I'm trying different.

I think it's yellow, um, green, it's manly green, you have a superpower, okay, this is the last one, what other colors are there, yeah, come on, hmm, okay, yellow, uh, you have four out of six, right, right Yes, I'm a little disappointed. I didn't get them all, but yeah, I can, I can taste the colors, okay, we need to put on a little show for sure. Every great people brings their delicious meals. Now they'll just blindfold me. They will only feed me things, no. Great, I can be a backup race for you. We have learnt a lot.

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