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Apple – WWDC 2016 Keynote

Feb 27, 2020
Thank you. Thanks. Thanks. Thanks. Thanks. Thanks. Thanks. Before we begin our

keynote

address, we'd like to take a moment to talk about the tragedy that occurred yesterday in Orlando, Florida. We offer our deepest condolences to all those whose lives have been affected by this violence. It was a senseless and inconceivable act of terrorism and hatred, designed to divide and destroy. The Apple community is made up of people from all over the world, from different backgrounds and points of view. We celebrate our diversity. We know it makes us stronger and moves everyone forward. Please rise and join us in a moment of silence to honor the victims and the people who loved them.
apple wwdc 2016 keynote
Thanks. Thanks. Hello and welcome to WWDC

2016

. It's great to be here at the legendary Bill Graham Auditorium in beautiful San Francisco. We have a very big and packed morning planned for you, and we couldn't be more excited. Let me give you some details about this year's conference. This is our 27th Worldwide Developers Conference. The developer community has never been more vibrant. We now have 13 million registered developers with 2 million added in the last year alone. This year's conference sold out over 5,000 attendees and millions more watching the live stream. This is truly a world conference. We have people here from more than 74 countries.
apple wwdc 2016 keynote

More Interesting Facts About,

apple wwdc 2016 keynote...

We are excited that we are attracting so many new developers. Over 70% of this year's conference attendees are attending the conference for the first time. Now, we're investing in the next generation of developers. We have awarded 350 scholarships this year. These guys are amazing. If you see them, be sure to compliment them. We have over 100 conference attendees this year who are under the age of 18. The youngest, the youngest is only nine years old. Wow. I met her yesterday and she's going to be a great developer. This week is all about helping you get the most out of our platforms.
apple wwdc 2016 keynote
So we've got 100+ engineer-led sessions and 150+ hands-on labs with 1,000+ Apple engineers on site here to help you through the week. The App Store started eight years ago with just 500 apps. We recently passed a major milestone. We now have 2 million apps on the App Store. Its 2 million apps have been downloaded 130 billion times. And as you know, the App Store is the best business opportunity for developers. We are about to pass $50 billion paid directly to developers. This is absolutely amazing. And of course, successful developers mean that we have the best apps on our platform for users, and that's what really matters.
apple wwdc 2016 keynote
Now, we have a busy morning planned, but I'd like to take a moment to talk about why we do what we do at Apple. Our North Star has always been to improve people's lives by creating great products that change the world. And we've been doing this for a long time. But today, for the first time, we're going to talk about four Apple platforms. Each of these platforms defines categories and changes the world. The Macintosh changed personal computing. Today, it is the most innovative and beloved personal computer on the planet. iPhone changed phones forever. It's the ultimate smartphone experience and the gold standard by which everything else is measured. iPad magically transforms a glass canvas into anything you want it to be.
It's our clearest expression of the future of personal computing. Apple Watch, at just one year old, is already the ultimate device for healthy living. And Apple TV just announced last fall based on the idea that apps are the future of TV, is already transforming the biggest screen in our homes. Now, we love to make great apps, we love to make great world-changing products, but we can't do it alone. Developers are a crucial part of that journey. You are about... You are part of everything we do and everything we will do in the future. Because together we enrich people's lives.
Now, we bring you four incredible platforms that power these world-changing product experiences. watchOS, tvOS, OS X, iOS. We're going to move each of these platforms forward today and we'd like to start with watchOS. And to do that, I'd like to invite Kevin Lynch. kevin Thanks Tim. So I'm really excited to talk to you about watchOS and show you some of what's to come. Now people who wear the Apple Watch love it, especially for quickly viewing information and quick interactions. And our main focus is performance and we've made system-wide optimizations, including a major speedup in app launch time.
Your app should respond instantly. The information you look at should be updated before you go to look, so it's ready the instant you are so you don't have to wait. In watchOS 3, your favorite apps can respond instantly. So let's take a look. So we're going to accomplish this by keeping your favorite apps in memory. We will support background data updates and update information so that it is ready the instant you are, and then we will support quick launch of and interaction with these apps. This will work for both built-in apps and third-party apps. Let's take a look at an example.
This is watchOS 2 and we are going to see an application called Onefootball. We're going to launch it from the bottom left complication and see how long it takes. So here we are starting the app, it takes a few seconds to start, and then once it starts, it loads some data and refreshes, there we go. That's a pretty typical example of watchOS 2. Now, let's take a look at Onefootball's release on watchOS 3. Are you ready? It's okay, don't blink. That is all. That example is about seven times faster, but it feels like a million times faster. So now, we've made it really easy to access your favorite apps.
You can simply push the side button below the crown to reveal what we call the spring. You can choose which apps go here and you can quickly scroll through them. Apps are now visible and interactive instead of separate concepts. This is a dramatic improvement in how the watch feels to wear. So this increased performance allowed us to access our favorite apps quickly. We want to be able to access them from anywhere. So using the side button we can easily reach them. Now another key design goal we had was to make the watch feel more familiar. And so we've done it with the watch face, now we've added the control center.
Just swipe up from the bottom, just like in iOS, and very familiar. So this is a huge improvement on how it feels to use apps and navigate the watch very simply and easily in watchOS 3. Now, we've also made it more powerful for replying to messages. So now when you get a message, you can see the ways to respond right there. We have removed this step. You don't have to press reply now. You can choose the way you would like to respond. And if you just scroll down, you'll see your smart replies right below the message. So you can hit reply in less than a second.
Now sometimes you don't see exactly the answer you like and you're not in a situation where you can use dictation, so wouldn't it be great if you could type your message on the watch? Well, we're introducing a new way to do it with something we call Scribble. With Scribble, you have a new way to respond by simply writing what you like on the screen, and you can quickly draw the letters of your message right there, just like writing something like Starbucks. You can see that the letters go on top of each other. So that's a great new way to reply with just the answer you like on your watch.
Now the watch face is great for quick glances and reflects your style and is also the character of the device. Now, we've had Mickey as a fun watch face that I like to wear on the weekends, but I know what my daughter is really going to love because Minnie is coming to the watch now. And of course, you can choose from a variety of colors for her outfit that match her headbands perfectly. Now one of the most common things people do is look at their activity rings and we're adding a new watch face specifically for that called Activity so it's a beautiful and cool way to see your rings throughout the day .
It comes not only in the analogue version, but also in a really nice chronograph version and a digital version, so it's a great way to see your progress throughout the day. We've also added a really simple new face we call Numerals which is very beautiful and the hours actually revolve around the dial throughout the day and you can choose from a variety of fonts to match your style so a really new simple watch face called Numerals. Now, there are many watch faces to choose from and we've found that people are really switching between watch faces for different occasions, so we're going to make it super easy.
Now you can just swipe to change the face you'd like to use, and you can choose which faces you'd like and how they're set up so you can easily access them. We have also added the ability to add more complications to faces like Weather here on the photo face. So now, it's really easy to navigate and use your watch faces too. Let's see all these things working live. For a demo, welcome to Stacey Lysik. Stacey. Thanks Kevin. Good morning. I couldn't be more excited to have the opportunity to show you watchOS 3 today. I wake up to my new favorite face, just the girl I've been looking for.
Now, in watchOS 3, you have one place to store all of her favorite apps. You choose which applications go in your base and you choose the order. I can open my base by pressing the side button. And I can swipe through my apps one at a time or place my finger on these dots at the bottom of the screen and fly across my dock to get to any app. And the apps in my dock are live, so I can take a quick look at information without even launching an app like how close I am to closing my activity rings.
And the apps have been redesigned to put me one tap away from what I want to do most. Let's take a look at the Timer app. One tap to start it and it's there waiting for me. I can still set a custom timer if that's what I want to do, but the most common options for a timer are right here on the screen. So with one tap, I can set a timer for 10 minutes and get back to what I was doing. Even my favorite apps from the App Store can sit on my dock like Sweat with Kayla and Lyft, and they're blazing fast too.
We'll see. With one touch, I can call a car. Wow, three minutes. I have a lot to show you, like new apps, reminders, and Find My Friends, all designed specifically for this kind of quick interaction. Let's look at the Reminders. Now, I can carry all my lists with me throughout the day and check things off as I complete them. Here is my wish list. You can't do this very often, but today is just one of those days. Find My Friends takes advantage of background updates to ensure that I always have the latest and greatest location for my friends and family.
Now, I never have to worry about whether my kids got to their activities on time. And we wanted to make changing your watch face as easy as swiping apps on its dock. And while Minnie is fabulous for a casual weekend, sometimes I want to wear something simple and elegant. Now with an edge to edge swipe I can get to my Numerals face. And for those of you as obsessed with closing your rings as I am, we now have the Activity face. Every time I raise my wrist, I can see those big beautiful rings reminding me to get up and move.
And I can start my training directly from the face. With the new quick start feature, I can skip setting up a goal and just get started. I didn't really come dressed to work out today, so I'm going to swipe and that will take us back to the watch face. Notifications are still right where you think they would be, from the top of the screen. This is a message I saved from my friend Isabel. She has been teaching me a little Mandarin and she wants me to answer her about dinner tonight in Chinese. I can do that with the new Scribble feature.
Scribble works in English and Chinese and knows what language my keyboard is set to. So with my finger, I can write a quick message. or 8 o'clock. Those are just some of the features of watchOS 3, but of course there's more. Let's go back to Kevin. That was amazing, Stacey. Thanks. And it's very exciting to achieve this new level of performance on the watch. And we're finding that people who wear Apple Watch wear it all the time. And this opens up great new ways that we can help. And one of these is to gethelp in critical situations simply by pressing a button that is really on you.
So you may have a medical emergency, for example, or a security situation. And we're going to be able to help with that with SOS on the watch and we're going to make it easier to ask for help. To activate it, just press and hold the side button. It'll count down to let you know you're calling 911. And then you'll be on a live call with emergency services right on your watch. This works like a cellular call through your iPhone or directly from the watch if you are connected to WiFi. Now, if you have finished talking on the phone emergency services, the watch will automatically notify your emergency contacts, they will send them a message.
The message will also include a map of your current location so they know where you are and can coordinate with each other. Now after sending the message, your watch will display your medical ID, which is also a new feature in watchOS. You have things like your age and allergies and other information you'd like to put there. And SOS works not only in the US but also internationally. So, for example, you might be traveling somewhere like Hong Kong and you might not know what the emergency number is to call but your Apple Watch does. So in this case, you call 999 instead of 911.
So this is an emergency feature that you won't use often, but when you need it, it will be there and that's SOS. Now, one of the main reasons why people wear the watch nowadays is for their fitness and health. And we're improving the activity and training apps and adding a new app that we think you'll love. Check this out, please welcome Jay Blahnik. Thanks Kevin. Thank you. So we know that one of the most popular apps on the Apple Watch is the Activity app. And as Kevin and Stacey have mentioned, many people have told us that they actually become more active because they become addicted to closing the circles of activity.
And we love hearing that. But we also know that many people are motivated by other things. Some people get motivated by getting support from family and friends. And if you're like me, you're motivated by good old fashioned competition and we wanted to make that possible as well. So with watchOS, we're introducing activity sharing. And it couldn't be easier. All you have to do is swipe to the right of your own activity rings and there you will also see the rings of your selected family and friends. Now you can sort by whichever metric is most important to you.
So you can sort by steps, you can sort by workouts, you can even sort by minutes of exercise. Here you'll see that I've sorted by the motion ring and I'm right where you expect me to be. Stacey is kicking my ass, but I'm killing Jeff, which makes me very happy. If you want to see more details, all you have to do is tap on anyone in your activity list and you'll be able to get a closer look at their activity rings, but you can also see things like their daily step count and workouts even from third-party sources. parties.
But one of my favorite features is that you can directly communicate with the people you're sharing activity with right in the Activity app through messages. And when you do, you'll get smart responses geared toward fitness and activity. Some are supportive, some are a bit more competitive, but you can also do some fun stuff. For example, at the end of a workout, you can send your rising heart rate to one of your activity friends. Or your racing heart rate to one of your activity friends or you can also send a chat with your own voice directly through audio messages.
So we think this will be a great way for you and your friends to stay motivated to get active and we can't wait for you to try it out. Now, our team has been working hard to enable features that allow more people to use the Activity and Training apps. And one group that we've been thinking about a lot is wheelchair users. Now many wheelchair users already have an Apple Watch. And they've witnessed it and told us that they love it because it gives them instant access to messages and notifications right from their wrist. And this is especially important because many wheelchair users have to store their iPhone safely throughout the day.
But to make for a great workout and activity experience, we also recognized that we couldn't use the same algorithms that we've used for non-wheelchair users because the biomechanics are completely different. For example, many wheelchair users use a semicircular technique when pushing their wheelchair throughout the day. But as the terrain and speed change, they may switch to an arc technique or a single loop technique. And this is what complicates it. These are just some of the techniques you can use. We knew that to do this right, we would not only have to do a lot of studies, but we would also need to enlist the help of experts.
So, we work with the Challenged Athletes Foundation and the Lakeshore Foundation. These are two of the world's largest organizations dedicated to promoting fitness for people in wheelchairs. With your help, we were able to carry out the studies. And we were able to do it in a wide variety of wheelchair users, including some veterans. And now, wheelchair users will have an adjustment. Timeout notifications will be changed to roll time. There will be two workouts in the training apps specifically dedicated to wheelchair users, and of course the activity rings will be optimized for pushing wheelchairs. We couldn't be more excited about this feature and are incredibly grateful to our partners for helping us make it possible.
Now, one of the things that we've learned about health on Apple Watch is that simple things like activity rings can be very powerful in helping people change their behavior. But we also know that there is much more to health than just being fit. And we've been thinking way beyond that. So with watchOS, we're launching a new health app, it's called Breathe. And it's designed to guide you through simple deep-breathing sessions that can help you calm your mind, relax your body, and just better deal with everyday stress. Now, yoga practitioners have been using deep breathing exercises for thousands of years as a way to positively impact the body and mind.
But deep breathing has also been embraced by the medical community as a great way to improve everyday health. Dr. Deepak Chopra, an early advocate of mind-body medicine, has said, "Taking a moment each day to breathe deeply can reduce stress, calm the body and mind, and have health benefits." long-term". Now to get to the app, it's easy. You can start it from your watch face, you can start it from the dock or as reminders from the stand, you can actually set smart notifications to remind you and start building this as a habit every day. When you open the app, you can easily change the amount of time you want to do your session, from one to five minutes just by turning the digital crown.
And when you're in the app experience, you'll be guided by beautiful images that make it really easy to follow. And if you prefer to do it with your eyes closed, you can activate the haptic feedback and a few light touches will guide you and you can do it without even looking. When the session ends, you will get a summary. And you will also get your heart rate from the last few seconds of the session you just did. Now, if you already practice deep breathing, we think this will be a great way to incorporate it into your day more often.
But for those of you who don't know, we think this will be a great way to start and just a simpler way to help you live a better day. These are just some of the exciting updates we have planned for fitness and health in watchOS. Now I'm going to give it back to Kevin. Thanks, Jay. That was really cool. In fact, he was using the Breathe app backstage. It helped me a bit. So watchOS 3 is a big step forward for you as developers. When someone adds their apps to the dock or watch face, they benefit from all the instant launch experience we showcase and get background time to update their information before someone else goes and looks.
And that will allow for really fast interactions with your app on the watch. You can now create native watch apps that you can run independently of iPhone, but we're also adding a number of new APIs that you can take advantage of when you're building watch apps. One of them is support now for Apple Pay within its app on the watch, so you can make purchases right there. Fitness apps will now be able to run in the background during workouts, allowing access to real-time heart rate and movement data. This will enable a whole new category of fitness apps on the watch.
We're also enabling much richer and more expressive apps on watchOS, including support for SpriteKit and SceneKit, support for native events from the crown, and touch gestures. You can clap, it's good. Audio and video can be embedded directly within your app's user interface and can be connected between devices with Game Center and CloudKit. So we're very excited about the new apps that can now be built on the watch and they're going to be amazing. This is a great new opportunity for all of you. And the preview version for you is available today, so you can get up and running.
And the free update is coming to all watch users this fall and it will feel like a whole new watch. And that's just some of what's coming in watchOS, thank you very much. So now for a look at tvOS, please welcome the one and only Eddy Cue. So let's talk about tvOS and Apple TV. Last fall, we introduced the next generation of Apple TV, and for the first time, developers had a modern platform like iOS to develop in their living room. And we said that the future of television is applications. And the response to Apple TV has been incredible.
This is what Chris Albrecht, CEO of Starz, had to say. tvOS has allowed Starz to create an Apple TV experience unlike anything we've ever done before and our subscribers love it. This is what the CEO of BoomBit, a very popular iOS game developer, had to say. We easily extend our gaming experience from iOS to the living room, something that is incredibly difficult to do on traditional consoles. Our next-generation Apple TV had 80 video channels, and thanks to many of you, we now have over 1,300 video channels. And we have over 6,000 native apps in just seven months. And I have some new apps to tell you about.
First, Sling, which offers a huge selection of live cable channels, is coming to Apple TV today. Fox Sports Go, I'm a huge sports fan, four sports games at the same time on one screen coming this summer to Apple TV. Molotov, a revolutionary new TV service in France with more than 100 live video-on-demand channels exclusively on iOS and Apple TV, available next month. Great sports games like NBA 2K, adventure games like Minecraft story mode and SketchParty. Use your iPhone or iPad to draw, then sit around the TV to guess. It's so much fun doing this with your group of friends.
We now have great updates to tvOS and let me start with the Apple TV Remote app. Now Apple TV comes with the amazing Siri remote. Use touch to navigate, Siri to tell you what to watch, and motion to play. But many of our customers have told us they'd love an app on their iPhone that had all of those same capabilities, so we're creating a new version of the remote app. This is what it looks like. It has a beautiful playback screen mounted with playback controls, but more importantly, all the features of the Siri remote. It has touch for navigation, Siri to give it commands, and it uses the accelerometer and gyroscope to play games.
And of course you can enter text using the keyboard. Next, let's talk about Siri. Siri changed the way we interact with our TV because now we just tell it what we want to watch. And we're making it even better because now you can search for movies by subject. Now my daughter is going to high school this fall and I remember when I was going to high school it's been a while there are some great movies I would love to see with her. And now Siri makes this really easy because I can only say: she finds '80s high school comedies.
Sorry. We will do it again. She finds high school comedies from the '80s. And there are some of my favorites. OfDone, I've seen them all. Let's take a look at "Ferris Bueller's Day Off" and with just one tap, we can start watching. Now Siri searches over 650,000 movies and TV shows, but what about YouTube? Well, that's easy too because now just ask Siri. Search YouTube for Steph Curry's three pointers. Siri opens YouTube and shows you the results. But a big part of her television experience is the live channels. And we have great channels on Apple TV like ABC, CBS, FX and many more that bring you live channels.
But to start watching, you have to find the app, you have to launch it, and then you have to find the channel. Well we have a great new feature called Live Tune-In. And all you have to do: watch ESPN 2. Take them right into the action. Goal. And this is already working with a lot of great channels and we're making Live Tune-In available on both your iPad and Apple TV as well. And one problem with this is, let's be honest, when you go in and open a video channel app for the first time, you get something like this.
And you have to go find a browser, authenticate with a code, and then authenticate with your TV provider. Well, let's make this change a bit. But it's worse because you have to do it for every one in every app. And now, we're going to make it all go away with the feature we call single sign-on. You sign in once to your Apple TV and get access to all your network apps. And we make it even better, we-- One page later, we'll show you all the apps you now have access to. And of course we'll be bringing this to iOS as well.
Now, in addition to single sign-on, we have some other great updates. Now Apple TV looks beautiful, but there are times when you wish it was darker because you're in a home theater or in a dark room and now that's really easy because you can switch to dark mode. And we want to make it even easier for customers to get their apps. And just like when you download an app on your iPhone, it automatically downloads to your Apple TV, now it automatically downloads to your Apple TV and this is really cool and I'll show you. So I get the Major League Baseball app on my iPhone, you do nothing, and there it is on your Apple TV.
Now there has never been a better time for all of you to create apps for the big screen and we have some great new features for you too. First up, ReplayKit, where you can live stream your gameplay or save the video to share later. We have PhotoKit, it gives you access to your entire iCloud photo library, all the videos, all the photos. And, of course, HomeKit, where you can create apps to control all the devices in your-- in-- your home. And those are just a few of the many features we have. Things like support for four game controllers, multiplayer gaming sessions, and much more.
And that's a quick tvOS upgrade. A new Apple TV remote app, great Siri enhancements, with theme search, YouTube and Live Tune-In. Obviously single sign-on, so now you have access to all your network applications and great developer tools. And you'll all get a developer preview today. I can't wait to see all the apps you start building that our customers are getting this fall and that's tvOS. Now to tell you about OS X, here's Craig Federighi. Good morning. And good morning, it's great to be back at WWDC to talk about OS X. And of course, no OS X presentation at WWDC would be complete without some sort of name controversy.
Now, I'm not talking about some supposedly baked marketing team members going on some sort of vision quest around California looking for a special name. In fact, I'm talking about the name OS X itself. You know, OS X has been with us as a name for over 15 years. And it served us very well. But when we look at him alongside his younger siblings, something sticks out. We realized that there is a name that would be much clearer and much more elegant. And so we are doing it like this. The name of the world's most advanced desktop operating system is now Mac OS.
Now, of course, each version of Mac OS has a special name after a place that is especially important to us here in California. And this year's Mac OS is no different. But the choice this time was obvious. Our latest newest OS X is macOS Sierra. Now Sierra is a fantastic new release. With a big focus on continuity, iCloud, and the fundamentals of the Mac experience. I want to start with continuity. Because continuity is like magic, your devices can sense your surroundings and use secure peer-to-peer wireless protocols to let you move from task to task across your devices seamlessly.
What we wanted to do this year, a task that we all do many times a day every time we start using our Macs and that feature is called auto unlock. So today when you first walk up to your Mac to use it, the experience is something like this. You open it up, you're faced with a password field, then you type, and then maybe you typed it wrong, and then you type your password again, and then you're in and using your Mac. But you know, for a lot of us, we already have a securely authenticated device on our wrists that already knows who we are and could tell our Mac.
And so when we open up our Mac, it could be a little more like this. And we are inside. It's that easy. And we made this really secure by using the time-of-flight network to make sure that you're the one that's as close to the machine that you're unlocking, so that's really cool. Now the next continuity feature in macOS Sierra is the universal clipboard. Now-- Wow, I gasp. So, but I know that copy and paste is central to the way we've used our Macs for so many years. But what if even when you're on your iPhone and you find some new text, and you just want to copy it, when you go to your Mac, you can paste it directly?
And now you can do it with images, video, all fully automatic. Now I would like to move on to iCloud and specifically iCloud Drive. Now, today with iCloud Drive, you can put documents in your iCloud Drive that you explicitly want to make available to you on your other systems, as well as on your iOS devices. And clients have been a bit of this. There are actually 10 billion customer documents in iCloud Drive today. But we want to take this one step further. We want all your documents and your desktop to be accessible to you everywhere. So when you're on a Mac, maybe you're putting things in your normal Documents folder, well of course those should be available to you on your other Macs. work, the things we're working on right now, well, where do we put them?
Very often it is on our desktop. So let's make our desktop available on our other Macs too, and make those files available to us on our iPhones. Now you can. Next, optimized storage. You know, we love using our Macs and we fill them with so many things. But you're going to end up with a situation like this. And, we know, what do you do about it? Well, it turns out that we are going to give you a solution. And it works in two ways. First, it helps you make room for files that… your new files by keeping older ones in the cloud.
So whether it's your full-resolution photos, when your other people are in iCloud Drive, or movies you've already watched in iTunes, or even those old email attachments, we can free up that space locally and make those things available to you upon request. But we also want to make it easy for you to automatically get rid of files you'll never use again. Things like your Safari web cache and maybe the junk you keep forgetting to empty and redundant data being stored by mail, well we can get rid of all of that too. And we provide a really simple user interface to help you do it.
Now, for homework, we took a system that was almost full, had about 20 gigs free, let's say, and we put it to the test. Now, I had many photos and many documents. It had movies that had already been watched, mail with many attachments, applications, system files, etc. And we turned on all the switches to optimize storage. And we went from 20 gigabytes for free to 150 gigabytes for free. So we think that will make a difference for all of you. Next, Apple Pay. So we all love using Apple Pay in stores to pay with our phones and Apple Watch at the register and for in-app purchases on our iOS devices.
So of course we wanted to bring this experience to the Mac. We thought long and hard about exactly how to do it. And I think we had succeeded. I think we could have an accessory business for some carrying straps, it can be very useful. No, that's not how people are going to shop on our Macs. We shop online, on the web, in Safari. And so what are we doing? We're bringing Apple Pay to the web. So now when you shop online, a Pay with Apple Pay button is available to you. When you click on it, a sheet appears asking you to securely authenticate your purchase using Continuity directly on your iPhone with Touch ID.
And of course this works with your Apple Watch too. So, you can authenticate with just a tap on your wrist. And already, many, many merchants are signed up to bring their web storefronts to support Apple Pay on the web. And Apple Pay is expanding enormously geographically. It is now available in the United States, the United Kingdom, Canada, Australia, China, and Singapore. And in the coming months it will reach Switzerland, France and Hong Kong. Now, next, I want to move on to part of the Mac experience, and that's the tabs. You know, many of us love using tabs to clutter up the windows we have in Safari and neatly organize them into a set of tabs.
Well, now we want to bring that to all of your multi-window apps. So maybe you have multiple windows open on the maps, well you could organize them into tabs. But because it's built into the system, you could do it for third-party apps as well. In fact, we've implemented it in a way that apps you already have installed can support this out of the box without any modification, so tabs are everywhere. So then, image by image. We love watching videos on the web. But sometimes, we like to keep track of a video while doing other work. Well now you can.
You can press the picture-in-picture button. Your video goes through a nice little PIP. You can move it around the screen and it works great in full screen too. So these are seven great features in macOS Sierra. But there is one more. And this year, I'd like to take the unusual step of letting this feature show up. Hi, it's me. It sure is great to be on the Mac. How about a demo? That's right. Siri is coming to the Mac. And it looks like Siri would like to give a demo. Let's go for it. So, we have macOS Sierra right here.
And the first thing you'll notice is right here on the dock, we have access to Siri. So, I can ask Siri a question. Let's say, how do you like being on a Mac? Pretty impressive, lots of space, aluminum unibody walls and no complaints about the lack of windows. So-- So, it's the same Siri that we know and love. But now on a Mac, you can do so much more. Things like fancy queries for files like displaying the files I worked on last week over the external site. Have I ever told you that your file is so stylish?
So, we have my search results. But what's really awesome is that I can refine that fancy query with a follow up, just the ones that Ken sent me and I tagged as draft. For your filling pleasure. So you see I have just the files I'm looking for right there. But the good news is that this is a useful result that you might want to get during the day while you work. So, I can click this plus button and pin it right here in my notification center. And it's-- yeah, it's really cool. And this works for many of the Siri results.
So, I'm going to open this external presentation of the team, just working on a little project here. I'll take this full screen. We see that we are planning an off-site. There are a lot of activities. But while I'm working in full screen, Siri is there for me and helps me multitask. So, I can do things like play my power ballads playlist. Oh yeah. So, Siri to the rescue with some awesome tunes. I can let this play all day. But I think we'll continue with the demo. So I can use my Siri results here to help me complete this presentation.
So here I have an image output for slackline. Let me click my Siri result. Drag it directly to my presentation. And I can also have Siri search the web for me. So, let's go search the web for falconry images. Here are some pictures offalconry that I found on the web. Good. That sounds like a lot of fun. So, I can take the results directly from Siri and drag them into my document. It's pretty epic. But, you know, I'd like to replace this map with one that I've been working on here on my iPad. So my iPad is great because I can use my Apple Pencil to do some drawing.
So let's say I'm going to take my Apple Pencil here and I'm going to draw a path. Maybe we'll do a hike like this, maybe around here, just like that. OK, that looks like just the drawing I want. But of course I would like to have it now on my Mac. So how do I do that? Well, why don't I copy it, but I don't copy it to my iPad because when I go back to my Mac, I can paste it like I would anything else, actually wirelessly transfer it automatically to my document? . So now that I've looked at this trip, I've realized that it's a horrible idea.
So, I can use Siri to send my friend messages. Tell Ken, maybe we should watch a movie. Here's your message ready to send. You bet. Sent. So, I can use Siri of course to send messages at any time. And you can also help me find that movie. What new movies are showing this Friday? I found eight movies on Friday. Very good. So, Siri has delivered some results. And "Finding Dory" looks pretty good. So let's open that up. Now, I can go play the trailer. But you could also put it right here in picture-in-picture. And you see in picture in picture, I can actually resize it if I want to.
I can change the position of the PIP window in any corner. And of course it works great in full screen, right on top of my other content. So this movie looks pretty good. So, I guess I'll go back to the browser. And we're going to buy some tickets. So, I see there's a presentation here at 7:15, I'll select that. Select the quantity. We are going with 10 of us. And here you see it, shop with the Apple Pay button. So look at what happens when I click buy Apple Pay, I'm asked to confirm here on my iPhone. I just used Touch ID with my fingerprint.
And I can authenticate my transaction securely just like that. And that's a quick look at macOS Sierra. So Sierra, some great features for continuity, cloud, Apple Pay, user experience, and of course Siri. And there's a lot more to it than you'll hear about later today. Sierra is now available to your developers in developer preview form today and we are doing a public beta in July. You can sign up now at beta.

apple

.com. And they'll be available to everyone else in the fall on all of these systems. That's your update on macOS. Next, let's move on to iOS.
So iOS, we're hitting a big milestone because now I'm excited to introduce iOS 10. Now iOS 10 is a great release for developers. And it's the biggest iOS release ever for our users. Now, there are 10 important features that I want to talk about today. And let's start with number one, that's the user experience. Now, in iOS 10, we've redesigned the lock screen experience. With rich notifications, they give you quick interaction with apps through the expanded use of 3D Touch. But instead of just talking about it, how about I show you right now? Let's do a demo. Now, one thing that many of us have noticed now that we have our iPhone 6ses with the blazing fast Touch ID sensor is that we can push our notifications right on our lock screen.
We didn't even get to see them. And so, in iOS 10, we have a great solution. It's called getting up to wake up. And it lets you see what's on your lock screen without even touching a button. Let me show you now. I raised my wrist and the phone woke up like this. Now the first thing you'll notice is that these beautiful notifications no longer cause us to darken your wallpapers. So, you can look at that. But what is more important is that they are really interactive through 3D Touch. So, for example, with this calendar notification, I can only 3D Touch on it.
And I can go right in and get all these rich details on this invite. I can see my calendar. And I can accept right here. Now this is especially good with messages. Let's 3D Touch on that. And here, you see, I see the message that was sent to me. I can answer right here, the keyboard. But the good thing is that I can stay in the conversation, right here on the lock screen. And even get rich responses as images directly online. And this also works great with third-party apps. So, for example, if I get a notification from Uber, I can just press and I get this fully interactive, animated live status update on my car as it pulls in.
It's really great. Now of course, as always, you can get your notifications right here from the top of your screen. But now with 3D Touch, if you want to delete them, you can just press and delete them all with one touch. It's really great. The control center is now also available from the bottom of the screen. We can just swipe up from the bottom. Look, it's beautifully redesigned, giving me great access to all my controls. But if I swipe, you'll see, we've got a special area for our music with nice big controls and beautiful album art right there.
Now, we've made it easier than ever to access your camera from your lock screen. So, I can swipe in from the right and there's my camera. And it's easy to take a picture of my demo notes, right there. It's okay. And we've made it easier than ever to access your widgets. Just slide over to the other side. You can see I have my time. I have my calendar. I receive my main news. And you'll notice that these widgets allow me to get more information. So, I can show more and see the rest of my day. You would like to think.
And I can even get more information right here from the apps on my home screen. So, for example, I seem to have a decent amount of unread emails. And now if I do 3D Touch there, I can see who I've been ignoring all this time, my VIPs. Now, if I swipe over here, I can also get some great activity info without even launching the app. I just do 3D Touch and look at my rings. And this can also work great with third-party apps. So, I'm going to jump to ESPN. I can see information about my last team.
And if I want that widget to be available to me at all times in the My Today view, I can just add that widget like this. And I go to the My Today view, and there it is. And I can get that program with more information. And you see, I get a graphical update of the highlights of the latest game. And if I play, live action. Curry to Igoudala. Shot clock at seven. Curry fakes, raises a three. Pop. Explosion. Stephen Curry from center. It's a 10 point game. Oh yeah. So, this is a quick look at the new lock screen and home screen experience in iOS 10.
It has a beautiful new control center, interactive notifications, and great ways to use its widgets. It's great on the iPhone and iPad too. Next number two, Siri, so much of the user experience on iOS. Now, Siri serves more than two billion requests a week from customers. And there are so many things you can ask Siri. But now in iOS 10, Siri will be able to do a lot more because we're opening Siri up to developers. Now, you'll be able to ask Siri, things like, send a WeChat to Nancy saying, I'll be five minutes late. And Siri can invoke the WeChat UI within the Siri environment.
Now, of course, Siri, because it understands the domains of things like messaging, allows you to say things in many different ways. I could have said, WeChat Nancy that I will be five minutes late or I need to send Nancy a message via WeChat saying that I will be five minutes late. And you could do it in all kinds of different languages. But because now in iOS 10, we have a heavy API, it lets Siri take over that part of the work and let the extension do what it does best, like send messages. And now, we support messaging with apps like Slack and WhatsApp and of course WeChat.
You could do things like book rides on Siri with services like Uber, Lyft, and Didi in China, browse photos on apps like IM, Shutterfly, and Pinterest. And you can start, pause, and stop your workouts in apps like MapMyRun, Runtastic, and Runkeeper. And even make payments to send money to friends, with things like Number 26, Square Cash, and Alipay in China. And make VoIP calls through apps like Cisco Spark, Vonage, and Skype. And it works great in the car too. Because with CarPlay, you can now safely send your messages and make VoIP calls, all within the CarPlay environment with your favorite apps.
And that's a quick update on Siri. Number three, QuickType. And the big news this year is that we're bringing the intelligence of Siri to the keyboard. So today, QuickType can use a context to help predict what words you might type next. Well now we're using deep learning and a technique specifically called LSTM to enable a lot more intelligence in a longer context. So we can tell the difference between the Orioles being playing in the playoffs and the kids being playing in the park automatically. And Siri can help you respond smarter than ever. So, they may ask you, where are you?
Well, Siri can suggest right there in the suggestion bar that you provide your current location. Tap it, and you can get your location with the map right into your transcript. And people can ask you about a friend's contact information—well, Siri can automatically offer up the most relevant contacts. Now, locally on your device, Siri has information about what you've been up to. So you can extract information from a message that maybe says, oh, are you talking about dim sum at 11 am? m. Sunday? Well, when you go to auto-create a calendar event, Siri can auto-fill it with things like, oh, that must be brunch.
Fill in the location. Choose the hour. He is very intelligent. And Siri does a lot more. You can check the availability of your calendar automatically. Help you paste a recent address automatically. Fill it in based on the addresses you were looking for in other apps. It can help you search for terms it recognizes, like movies and restaurants. With a tap, you can get more information. And Siri now: the QuickType keyboard supports multilingual typing. So if you like typing toggling maybe between English and Spanish or Italian, you don't have to switch keyboards. QuickType can automatically follow you.
So, that's QuickType. Next, number four are photos. Now, we love to capture so much of our lives on our cameras with our iPhones. they're great. And with iCloud Photo Library, we have those photos with us on all our devices. Well, we wanted to give you easier ways of course to find and experience the photos you've taken. And one of them is with places. So now, we let you see all your photos on a map. It's a great way to relive a trip, for example. But the big news in this year's photos is advanced computer vision. We're applying advanced deep learning techniques to bring facial recognition to iPhone and it's all done locally on the device leveraging the power of advanced silicon across all of our iOS devices.
You can have all your most important people automatically integrated into people albums automatically and all done with your privacy protected. Now, we're also applying the same kind of technology with deep learning to object and scene recognition. In fact, we do 11 billion calculations per photo to be able to detect things like there's a horse, there's water, there's a mountain. And with this, you can perform really powerful searches on your device. But, you know, sometimes the magic of experimenting in your photos isn't just about finding the photo you know you're looking for, it's about accidentally recalling a memory that would be so special.
And now, we're using advanced AI to analyze your entire library of photos, all done locally on the device, to group photos and match them based on location, people involved, scenes. And from this, being able to bring to the surface the memories that would be most relevant to you at any given time. We can advance things like trips. We can spot trips that might be important to you. We may find that you might want to see photos from a highlight reel from last weekend or last year and offer them to you at the right time. We can bring back memories of people who are special to you or groups of people.
And the themes, the special photos you took, for example when you were in the water, on the beach, in the mountains, can create wonderful memories to review over time. But most importantly, we brought them together in an intuitive user interface that makes them so attractive. And I would like to show you that experience now. So let's take a look at the photos.So we see that here is a family photo album. But what you'll notice at the bottom is this new tab called Memories. We'll see. So we can see here, there's a number of memories that have been offered at this memory speed.
And at the top, there's a vacation that the system detected where the family took a trip to Tahoe City. Let's dive in and take a look at a memory. Now you see there's actually a movie on top, we'll talk more about that later. And below, is this beautiful layout of the highlights of the photos. Now, I can tap Show All and see a grid of every photo that's been taken. But you can see how the roundup cleverly pulls out the most special photos in these highlights that are really cool to browse. Now, if we go further down, we see that a group of people who are in the photo actually stopped, the family, the grandmother and grandfather and the uncle.
And a map of the location where all those photos were taken. And down here, we have related other memories that I would like to see related to this one. And he is very smart. So you see the memorabilia of Santa Cruz and the 4th of July where Grandma and Grandpa were on the trip to Tahoe City and these. So those are offered as related. And this trip to Tahoe City was an outdoor vacation, so I'd offer another one like Alaska. And you see, there was another time the family was in Tahoe City as well, but this time in the winter.
And I'm going to jump to that related memory. And you see once again, we have photos and videos at the bottom. But I want to highlight the movie up here. You know, we all take so many photos and movies and never go back to assemble them into something we'd like to see. But, now our iPhone can do that for us automatically. Let's see what the iPhone has created for this memory. So isn't it cool? Advanced computer vision in the Photos app now analyzes just the right parts of the video to include the right photos and edits them along with the right mood and music.
Now when you have a memory like this, you often want to share it. And sometimes, I might want to make it a little bit shorter, like for sharing, so I can use this slider at the bottom and say, I wish it was shorter. And maybe I want to change the mood a bit. You notice there's a mood slider just above it and that was one hell of a snowball fight. So I'll choose epic. And based on these changes, he's going to completely re-edit the movie with new music. We'll see. That's pretty epic. And that's a quick look at Memories in iOS 10.
It's really great on your iPhone and it's great on your iPad as well. And Mac gets a lot of these new features too. The great new facial recognition engine, scene and object recognition search, and the ability to browse photo and video galleries from your memories and Apple TV is a great way to experience those memories movies on the biggest screen in your life. House. So that's Photos. Next, I want to talk about the big news across all of our most important services here at Apple. And to do that, I'm going to bring numbers five, six and seven, Eddy Cue, back onstage.
Swirl. Thanks, Craig. I love the new photos. I can't wait to do it. So let's talk... Let's start with Maps. Now, last year, we introduced Nearby, a great way to find places and transit with an incredible amount of detail that includes all the entrances and exits of each station. But for iOS 10, we have a whole new design for Maps. Start by making it easy to access the controls and details of the locations. And we're making Maps do more for you up front. It is more proactive. So you swipe up from the bottom and you can suggestions.
Maps knows that I usually go to work at this time, or it can look at a calendar event and find the location. It also gives you convenient ways to filter down on the places you'd like to go. For example, let's take a look at nearby restaurants. But we're in San Francisco, I'm in the mood for seafood. So I can scroll through the bottom and now I can see all the seafood restaurants in San Francisco. Now, we're applying all these new designs to Navigation too so you get more information, make it easier to follow and control, and even include traffic on the route.
Now when you are driving it will automatically zoom in and as you drive it will automatically zoom out. And you can even pan and zoom far ahead to see what the traffic conditions are. Now we offer you quick controls so you can see the details of the route. So now, you can even look and see on your route where gas stations or food stations are and Maps will tell you how much longer it will take if you go to any of them. And of course we'll make it available on CarPlay. And if there's heavy traffic ahead, Maps will proactively give you alternate routes and tell you how much time you'll save.
And we're making it safer to follow directions while keeping an eye on the road, because now, you can make a right turn on your car's instrument panel. Now, we think you'll love these updates, but there's more because we're opening up Maps to developers. Now with map extensions, you can enable all the new capabilities in Maps. For example, you can make a reservation using a popular application like OpenTable. You choose the number of people, the time within Maps. And because these are extensions, they are open to all developers around the world, such as Ding and Ping in China and Zomato in many countries around the world.
And when you're ready to go, tap on the directions and now you're given the new option to book a ride. And with app extensions like Uber, you can choose any type of car, pay for it with Apple Pay, and view the status. So again, I can find a restaurant, I can make a reservation, I can request a car, I can pay for it, and I can see when it will arrive, all without leaving maps. And these extensions are open to all developers, here's the Chinese travel service app, Didi, and that's Maps. Number six, Music. So Apple Music lets you play millions of songs, thousands of playlists curated by our team of experts, and it's been an amazing year.
We now have over 50 million paid subscribers. This is the fastest music service in its first year. And we have learned a lot along the way. And today, we have a new Apple Music redesigned from the ground up. We want to bring clarity and simplicity to every aspect of Apple Music and this is what it looks like. It's got a beautiful... It's got a beautiful new design language that allows the music to be the hero. Nothing shows this better than Now Playing. Now the new structure makes it clear where you are and also emphasizes the features you use every day, and all of these changes come together to create a new music app that's more intuitive and familiar.
And now, to give you a demo, I'd like to invite Bozoma Saint John. Thanks Eddie. It's okay. Ladies and gentlemen, I'm very excited to show you the new Apple Music. Now many people listen to their music from their library. Now when we open the music app, you will see that the first tab is the Library. People also have huge music libraries. It's now easier to navigate with simple sections like Playlist, Artist, Albums, Songs and now a new section called Downloaded Music. When you tap Downloaded Music, you'll see that this is where all the music that's on my iPhone 6 is.
Now, I call myself super execumama because I'm flying all over the place and now it really does. easy for me to see all the music on my iPhone. There is also the recently added section and this includes the albums, songs and playlist that I recently added to my library. You'll see there's tons of amazing music here like this classic, Sugar Hill Gang, and it feels appropriate to start this party off with a little Rapper's Delight, right? Come on, let's hear something. Let's go everyone. Now you recognize this rhythm, right? Come on, we're going to make this whole auditorium shake.
Let's go. In one, two, three, let's go. One, two, three, rock. Yes, there you go. It's okay. Now let's go multitab, okay? Look at the bottom of the screen. You'll see the artwork, title, and controls so you can skip them. And when we open it up, you'll see that there's beautiful details in the layout, the controls, and now, there's lettering. So come on, let's rap. Let's go. Let's go everyone. It's okay, you know what, no. Let's pause this, okay? 'Cause some of the guys aren't rapping to the beat, okay? But you'll have plenty of time on your own to study the lyrics, okay?
It's okay. Let's go to the next tab, For you. I love for you It's my favorite part of Apple Music. And do you know why? Because it's about me. Yes, that is correct. So now, you'll see that at the top For you, there's a Discovery Mix. Now this contains the songs that have been chosen just for me, so I can discover new artists and new music. There's also the Recently Played like we just listened to the Sugar Hill Gang, so it's right there, I can easily navigate to it. And playlist curated daily. Now it's Monday. I usually like to strut around the office on a Monday and watch today's playlist.
It is called the prop of the fashion catwalk. That's all about me. It's right here, okay? Now, this isn't a typical Monday, but I still want to know what I'm bragging about, so let's listen. What we have? Yes it's correct. Just say, get it girl. OKAY? Now listen, I might be getting it, okay? I could go up and down the stage with my prop. This is too early for that. I don't want to hurt them, okay? So let's pause this, okay? It's okay. Okay, but let's come back to this. IT'S OKAY. So the rest of For You, as you'll see, has some amazing music which, again, to my liking, I've got a playlist on here, albums, and there's even Connect.
Now the artist I follow has posted art, music, videos, and all kinds of awesome stuff for me to connect with. Browse, this tab is for all of us, okay? The editors at Apple Music took a long time, listened to tons of music to tell us what's the latest and greatest you're going to see right now, the hot album, Nick Jonas, okay? You all pay attention. Now we also have this easy navigation down here with New Music, Curated Playlist and even Top Lists. So we tap on Top Charts, we can see who-- look at that, it's Drake.
I mean, Drake has been at the top of the list for a while, okay? But you can see who else is there. Now, let's go to Radio. The radio is live in almost a hundred countries. Do you know that? Don't you think it's live? Very good and Beats 1 is becoming the biggest radio station in the entire world. Now we can explore Beats 1 and see what's live and listen to it right now. We can also catch upcoming shows and we can even catch featured shows from legendary artists like Dr. Dre, Pharrell Williams, Mary J. Blige, Sir Elton John.
Have you heard your show? It's called Rocket Hour, okay? It's amazing. And if you haven't heard it, you can play here and listen to it whenever you want. So that's amazing. Now when I want to listen to non-stop music, I can go watch all the stations and listen to genre-based stations like Pure Pop because I like to listen to pop music all day, why not? But I think since we're coming to the end here, I'd like to do something a little different and play something for the world, right? So let's play some real hits. Let's see what we have.
Now that sounds like the beginning of some good Ghanaian highlife music. Alright guys. Basically, everything is new Apply Music. I hope you enjoyed it. Thanks. Woof, woof, woof. Thank you Bozo. That's the new Apple Music. It's amazing on your iPhone, iPad, Mac and PC. Your Apple TV and Android too and that's Music. Number seven, let's talk news. And last fall, we introduced Apple News to bring you the best stories from the best publishers, all personalized for you. And we present you with a great set of posts, but we have many more. We now have over 2,000 posts on Apple News and our readers love it.
In fact, we have over 60 million monthly users reading news and with iOS 10, we have some big changes. Start with a brand new design. This is what it looks like. We've taken all of the For You stories and divided them into clear sections that make them easier to follow. Here are the best stories. Here is Trending where you can see the most popular stories right now. All the topics you follow, like sports and news, are smart enough to create new topics for you based on what you read. Here's one for me on Formula 1 racing. And you'll love our Featured Stories, where our editors curate the best stories.
But we wanted News to be the place where you read all the stories from your favorite publications, and that's why we introduced Subscriptions. So now, you can read all the articles from magazines like NationalGeographic, newspapers, newspapers like the Wall Street Journal, right inside the news. And in addition to subscriptions, we bring breaking news notifications. And now, you get the biggest stories right on your lock screen. That's our big update for News, all-new designed subscriptions and breaking news notifications and that's news. I'd like to return it to Craig now. Thanks Eddie. It's just some fantastic new designs.
Now at number eight and it's HomeKit. You know, before we announced HomeKit two years ago, the home accessories space was a chaos of incompatible and insecure protocols and accessories that required you to download a separate app that you needed to learn just to control each individual accessory. But with HomeKit, we've been changing all that. We make sure your home automation products work together easily and safely. And this year, we expanded the set of HomeKit-compatible accessory types to include important new categories like cameras and door locks. And indeed, virtually every major home accessory manufacturer has shipped or has announced support for HomeKit.
And homebuilders are getting on board too. Some of the largest homebuilders here in the United States and in China are now building new homes with HomeKit built-in. So you can move in and start taking control of your home. But you know, this year, we're taking the next big step for HomeKit and iOS in the home. We're building on the HomeKit framework with a great new app we're calling Home. It's right on the iOS home screen. Now when you launch the Home app, you can see your own custom wallpaper and all its accessories. It doesn't matter who they are made by and you can control them so easily.
If you want to turn on the light, of course, just touch it. If you want to adjust the dimmer, we'll press a little harder and slide and you'll be able to adjust the dimmer like this. So you can tap, tap, tap on all the fixtures in your home, but sometimes, you'd like to trigger a change on all of them. And for that, we have something we call Scenes. So, for example, if you want to get ready for bed, you can touch Goodnight. You'll see they'll close the blinds in the living room, lock the front door, adjust the thermostat, all in one step.
Now Siri also knows how to interact with Scenes. So in the morning, you say good morning to Siri. Well, Siri can automatically prepare your home for you for the day, and you can also control your accessories without launching an app because HomeKit is built right into the control center. Swipe up the control center, you can swipe up to see your home controls and which one to touch, for example, to open your garage door. HomeKit now also takes advantage of our interactive notifications. So if someone rings your doorbell, for example, you can tap and get a live feed from your front door camera, talk to them on the intercom if you want, and even unlock the door, all right from the lock screen. from your iPhone.
Now yes. Now, because your Apple TV is always on, always plugged in, and always connected to your home network, it can serve as a secure point for remote access and automation within your home. So when you're on the go, you can access all your accessories, securely encrypted end-to-end and you can set up automation like Geofences so that when you pull into your driveway, you can make sure the garage door will open, the lights will come on and maybe even the hot tub will turn on in the back, all automatically. Now the Home app is great on the iPhone.
It's also fantastic on the iPad. Many people like to use the iPad as the ultimate home control device, whether it's mounted on the wall or on the coffee table. And of course, there's nothing better than the remote you always have on your wrist, Apple Watch, which also comes with built-in home control support. That's a quick update on Home. Then yes, thank you. Number nine, phone. You know, we all get a lot of calls, but we want to make sure that when you miss your calls, you have the best experience possible. So now you can get the voicemail transcript of your incoming calls to see what it's all about without having to listen.
Of course, sometimes we're there and we get a call like this and wonder what the hell it's all about. And unfortunately, in China, this can be a real problem where there is a lot of voicemail spam. So now, we're supporting an extension API where third parties like Tencent can automatically provide information to let you know about potential phone spam. This is going to be very useful for many people around the world. Now, of course, people love to call for many, many different types of applications. And today, the experience is something like when you get a call, a notification on your lock screen.
Well, now in iOS 10, we have a great new VoIP API, which means your experience with incoming calls can be just like that. VoIP apps can now be integrated into the lock screen. They are integrated into Recents on your phone. They are in the Favorites of your phone. And your contact card has been improved, so you remember how you like to call each person and you can reach them that way with just a tap. That's why we've been working with our partner Cisco to elevate mobility in the enterprise. And now, using our VoiP API combined with your Cisco Spark app, it's never been easier to use your iPhone with work because in addition to receiving calls made to your personal cell number, you can also receive calls made to your work number directly. from your iPhone. whether you're at your desk or on the go.
It is very useful and that is Telephone. Next-- OK, thanks. So next number 10 and this is amazing is Messages. Now Messages is the most used app on iOS and people love to share things with Messages, whether it's photos or links to their favorite websites, but they look like that, but not anymore, because now we have rich links. So when you share links, you get website artwork, pulled titles, it's really cool. And it's especially awesome when you can share things like videos because they can be played online within the transcript. Watch that guy go. Now, of course, we love using our sharing camera, and we've made it better than ever in Messages.
Now when you open the camera, you immediately see what is right in front of your camera. Just like someone in marketing thinking, that's what someone showing up with their camera sees. And you can also slide and see your family. It's such an incongruous set of images. Then you can tap and insert them right into your transcript. It's really convenient. Now people love emojis and now we made them three times bigger in the transcript, which is fantastic. And to help you always find the right emoji, we provide handy emoji predictions as you type. But, you know, sometimes you've written the whole message and at the end you realize that you're totally missing an emoji.
And so we have provided the solution. When you tap the emoji button, we'll highlight all the emojiable words here and just tap, tap, tap, tap and emoji! The children of tomorrow will not understand the English language. So, here are some of the great new features of Messages. But you know, we wanted to do something more fundamental with messaging because today, no matter what you say, it's always the same bubble. Always... this is presented in the same way, but not anymore because now we have bubble effects. So if you want to say it out loud, you can say it out loud.
And if you want to put it more delicately, well, now you can too. And, you know, sometimes you want to convey something personal. An invisible ink gives you the way to do it. So you can just swipe the bubble and delete the message that way, and it's a really cool way to share a surprise, kind of scared to see what's behind it. You can just slide. IT'S OKAY. Now... So sometimes you just like to send a quick affirmation, a quick tap and now you can. Just tap and your thumbs up can go right there in the transcript.
But, you know, there's nothing more personal than your own handwriting. And we now support handwritten messages, such as handwriting bubbles. And you see when it's presented, the care that goes into the ink just sits in the transcript. It is really beautiful. And of course, we also support digital touch. So you can send these very animated sketches, but also with videos, photos, even things like your heartbeat. And sometimes what you say really deserves to use the whole screen. So now messages can do that too. You know, making all of this possible in Messages has been a huge effort, a cross-functional effort at Apple.
So for our demo today, I wanted to bring up a few hints from our engineering team and human interface design team to give a demo. So let's give a warm welcome to Bethany and Emron. Let's go up. Thanks Craig. We are very excited to finally be able to show you what we are working on. Now Emron and I are going to show you the different ways we use messaging, but I'm going to start by talking first with my sister Lori, who just attended a graduation. So let's write him back and say give him my love and tell him I said happy graduation day.
IT'S OKAY. Now usually I would search for the perfect emoji to add at the end. But now when I tap the emoji button to switch to the emoji keyboard, words throughout my message can be swapped for emoji or auto-highlighted and all I have to do is tap to replace them. So I'm going to tap to replace love and I'm going to choose the type of hearts I want to send. I'm going to do it dazzled I think. And I can tap on happy and I choose how happy and I choose how happy I want to be.
What do you think? Why don't you go with the one upside down? Well no. I'm going to-- OK. -- yes. Hey, be you Bethany, be you. I'm going to do eyes closed kind of happy and tap on graduation and then switch to the cap no chance I would have found it. None, we would have been here for days. True story. So I'm going to go ahead and submit that. So Lori just sent a digital touch video and the amazing thing about this is that she created everything using digital touch right from Messages. And it's a lot of fun to do, isn't it?
Yeah, and really, really fun to watch and I'm going to let you know how I feel about it, using tapping X, which is as easy as double tapping and returning a heart. It's that fast and fun and honestly my favorite way to communicate right now. So Lori says that she can't wait to see me this summer and I feel the same way. So I'll let him know, I'll tell him, "Me too." And I'm going to send this using a bubble effect. So I just press and hold the submit button. And I think Gentle will really let you know how I feel.
So I'm going to choose that one. Very good Bethany. Alright then. That sounded a bit sarcastic, I think. Well I think Lori felt it, that's for sure. So now that we're both going to show you how much fun things have become with a group of friends. I'm going to go in and revive a chat here by sending a digital tactile photo. Now, Bethany just wants to show us how awesome those digital touch videos look. Let's take a look at how easy it is to make one. I'm going to throw the camera here. Do you want some space up here?
Yeah, just a little bit. It's a process, you know? Yeah. Very good. It's okay. I choose a color. What would you say, what do you think, what color? Yellow. Yellow. Very good, and I add my usual greeting and sending. It's that easy. It looks good on the big screen. Hey, looks like Freddy is here and as usual loud and always ready to chat about some music and he sent an Apple Music link. And the cool thing about it is that I can show them online without having to leave my conversation. It's simply the best way to share music.
Let's give and listen. Oh, the LCD sound system always sounds so good, especially on Bill Graham. Anne seems to agree, she said it herself using a handwritten message and these things are always so personal, always so fresh. Let's respond and say they trashed it. And I'm going to do it, sending a bubble effect. I'm going to pick my favourite, which is slam, bam always makes my point. I think you overuse that a little bit, I'm just going to say it. You know what, it never gets that old. Yeah. Right? It's fantastic, that one. Boy, does it look like I may have trashed the demo for a bit.
Alright, let's try a different one here. Yeah. Yeah. Oh, looks like we might need backup. Let's see it here, they smashed it. There you go. One more time. That works, once again. what do you say? Yeah. Bam, always looks good. I really use all the time, don't I? Yeah. Okay, here we go. You know what, our friends are always late for the game, they really are. Yeah, that's true. It is true. OK, looks like they're playing San Francisco and as expected with a band like that, they're sold out. Now Bethany sent an effect with invisible ink, this is great for when you want to save something as a surprise that it looks like you might have.
So now, to reveal all the content, all I have to do is use my finger to remove the particles. Let's take a look. Oh, Bethany, you got us tickets. You know. Always coming. Always coming, seems everyone else agrees, I'm going to show my appreciation by sending some great emoji here, be sure to put me there. And finally, let's do this with a full screen effect. We have some precious ones here like precious balloons. Let's move on to confetti. So I'm going to stick with this one. There's nothing better than a full screen moment. Those are the iOS 10 messages, all of them.
We can't wait for you to try it. Thanks. Thank you, Bethany and Emron. It's an amazing job. Well, those are some of the highlights of Messages, but you know, we thought that when it comes to expressing yourself, there was a lot more we could do if we could harness all the creativity of all of you developers, so we're opening up Messages to developers with iMessage apps too. With iMessage apps, iMessage has an app drawer with all your iMessage apps, you can tap the plus sign and go to the App Store and find other apps. You download them, of course.
They are here in your drawer. And there are so many different types of apps that you can create. From things like stickers, an artist can also create stickers without even writing any code. But for developers who do want to write code, they have access to the full iOS SDK, including access to the camera, so they can create amazing animated effects with apps like JibJab. You can do more sophisticated tasks, such as paying with Square Cash, which allows you to pay someone directly through the message thread. They can receive it and redeem it on the receiving end right inside Messages.
There are so many things you can do with iMessage apps. I'd like to show you a couple of possibilities in a demo right now. We'll see. So let's dive right into a conversation here. Look here is a thread with the family. Now I can reply with text, of course, but now with iMessage apps, I can open my app drawer and I can access all my different iMessage apps, including some cool stickers. So let me dive into these Mickey stickers. We can see that everyone is animated. In fact, I can look through them like this. I can swipe between my stickers so maybe some "Inside Out" ones.
Here some of "Finding Dory". If I want to send one, just tap, drop it just like that. It's very easy and they are so much fun. And now, here I got another photo and the best thing about the stickers is that you can just peel them off and attach them to the bubbles. So, you know, this one will get colder if it could get some sun here. Maybe put that up there in the corner and then maybe a little stamp on the side here. So. It's really cool what you can do with these messages. Well, look, I've got a message from Brian here.
Let's take a look at this. He says, "We're going to place an order for lunch after the

keynote

." And we can see that he is doing it with an iMessage app. So he used DoorDash and he's placing an order at Curry Up Now. So I can tap and see what's going on. Now, there's a group car that we're all collaborating on through the iMessage apps. I'm going to look at that. Looks like Phil has ordered the Naughty Naan and Jaws has ordered, Brian has ordered too. So I can place my order. And I'm going to go for this Deconstructed Samosa.
That looks pretty good. And I'm sure Tim would like one too. And, well, it would be rude if we ate in front of you without bringing you some. So we'll pull this up a little bit here and we can add it to our, to our cart like this and then drop it, write the messages. And it's lucky that Brian pays for this. So one last thing I'd like to show you with the iMessage apps are these really fun types of interactive apps. And one example is JibJab. So let's jump right into JibJab here. We see that there are a lot of fun things.
You can scroll through and see the options which of course I can also select from a gallery of faces. Let's pick Eddy maybe and, you know, I can leave it on the transcript just like that. And I think this gives you the feeling of the power of iMessage apps and iOS 10. So these are the new Messages. Of course, it's fantastic on your iPhone. All of this is also available to you on your iPad. And your Mac and Apple Watch can also receive all this interactive content. So that's Messages, part of 10 huge features in iOS 10. But of course, there's so much more we can't have.
Let's talk now, but I can't help but mention just a couple more things, like the Notes collaboration. . Now you can work live with multiple people on the same note. Conversation view in Emails, so you can move from message to message in a single thread on your iPhone and iPad. Live photos are better than ever. They have-- We have digital video image stabilization. So they're buttery smooth and now editable too. And finally, split view in Safari on iPad. So you can put two websites side by side in Safari on your iPad. Now iOS 10 is a fantastic release for our users.
It's also a huge release for our developers. When you think about it, experiences like the lock screen with notifications. The phone, maps, messages, all the main areas of iOS are now open to developers and many other options. But, you know, all this great work on iOS 10 wouldn't make sense to us if it came at the expense of your privacy. That's why, in every feature we make, we carefully consider how to protect your privacy. With apps like FaceTime and Messages and HomeKit, we make sure to use end-to-end encryption by default and always to protect your communication. And when it comes to performing advanced deep learning and AI analysis of your data, we do it on-device using the incredible power of the silicon in your iPhone and Mac, keeping your personal data under your control.
And when you search the internet, maybe a route and maps or a Spotlight search for information, we don't build any user profiles. Now, of course, one of the important tools for making software smarter is detecting patterns in how various users use their devices. For example, you might want to know what new words are trending so you can more easily offer them on a QuickType keyboard. Well, differential privacy is a research topic in the area of ​​statistics and data analysis that uses hashing, subsampling, and noise injection to enable this type of collaborative learning while keeping each user's information completely private.
Now Apple has been doing some very important work in this area to enable differential privacy to be implemented at scale and we brought in the professor and researcher who literally co-wrote the book on differential privacy to take a quick look at what we were doing. and he described the work as innovative. He went on to say that Apple's broad incorporation of differential privacy into technology is visionary and positions Apple as the clear privacy leader among technology companies today. We think you should have great features and great privacy. You demand it and we are dedicated to providing it to you.
So that, well, it's actually one more thing. You know, we're so excited about everything you've just seen with iOS 10. We couldn't help it. We made a video. I would love to show it to you now. Let's do it. And that's iOS 10. All of you developers get the developer preview today. And again, we're going to do a public beta this July. Sign up now at beta.

apple

.com and we'll let you know when you can download it. And iOS 10 will be available to all of our users this fall as a free update on all of these devices.
That's iOS. Now, I'd like to give it back to Tim. Many thanks. Thanks, Craig. iOS 10 is fantastic and it's a great release. I couldn't be more proud and excited about the incredible advancements across all of our platforms. Now, as we said earlier, a big part of making this platform so capable is our developers. We believe it's crucial that we provide the best tools so you can build the best apps. That's why we created Swift. Swift is a powerful and intuitive programming language for iOS, Mac OS, watchOS, and tvOS. And writing Swift code is fun and interactive and applications written in it are very fast.
Since we launched Swift less than two years ago, we've seen an amazing response from the developer community. There are already over 100,000 apps that have adopted the use of Swift code, including great apps like Twitter, Strava, and Lyft. Now, we wanted everyone to use Swift, so we released it as open source in December, and adoption since then has been amazing. It is already the number one language project on GitHub. Swift is powerful but it's also simple and accessible. So it can be your first programming language. This is a very important point for us. Because Swift is so easy to learn, it has the potential to bring a lot more people into coding.
And this is an idea that we would like to take even further. So today we present a new application for iPad. We call it Swift Playgrounds. Swift Playgrounds will revolutionize the way people learn to code and will be able to code right on their iPad, making it instantly accessible to hundreds of millions of people around the world. There has never been anything like this. We think it's absolutely the best way to teach everyone to code, combining the powerful Swift programming language and the powerful capabilities of the iPad. To show you, I'd like to invite Cheryl Thomas.
Cheryl? Thanks Tim. I'm excited to introduce you to Swift Playgrounds, an amazing new app that is transforming the way kids learn to code. I'll launch it right now. We land on this beautiful screen full of personalized content from Apple. Up at the top are lessons and down below we have challenges. I'm going to start with the first lesson of Swift Fundamentals. We see a preview of the content with graphics and a description and I open it. It starts with an introduction to the concept of coding that I will learn and when I'm good and ready, I can just tap on the bottom corner to start coding.
On the right, you can see that we have an interactive world that I can explore using touch. I'll slide it, it looks good, and I'll pinch to zoom. This is the byte. He is my character. I think he is irresistible. And I will control it with code. On the left are instructions that explain and help guide me through the problem I'm going to solve and below is where I enter my code. Byte has been waiting patiently, so I'll tap to enter the Swift code. You can see that commands have appeared at the bottom. These are like QuickType hints, but for the code, my goal in this lesson is to get you to the end of that path and collect the gem.
So I'll tap forward three times and then I'll pick up the gem. Look at the world to the right as I run my code. The byte advances. He follows the commands in the exact order I entered, gets the gem, and I've completed my first lesson. Kids will love them. Now, I can continue to the next lesson in the series, or I can jump to where I want. To do that, I tap on the top left to bring up the table of contents and you can see that we put a ton of great content here to engage and motivate learners.
This one in loops, turning all sides, looks kind of interesting. I'm going to check that. We now have a few lines of code already completed. I'll go ahead and run it and see what happens. The byte advances. He gets the gem but then he just stops. Poor. You're going to need help. The solution here, and I know you all got it, is that I need to repeat that block of code four times to get Byte to go to all four sides of the world. To do that, I'm going to need a for loop. I'll hit the top higher to open my code library and all I have to do is drag a for loop right into my code.
Now look at this. I can touch that loop, grab the end, and just drag it around my code. Okay, so I'm going to hit the number placeholder and set this loop to repeat four times. You can see it well. IT'S OKAY. Keep your eyes on Byte while I run my code. It goes forward, gets the gem, takes a turn, and this time, with the for loop added, just continues. I finished another lesson and am well on my way to mastering loops. Wouldn't that have been great when we were all learning to program? I mean, come on, students, let me hear it.
Let's go. Swift Playgrounds is a great app for mastering the basics, but it doesn't stop there. Let me teach you. I'll tap in the top left corner to go to my library in Playgrounds. AlsoI can explore advanced coding and use the power of the iOS SDK to do just about anything I want. Turns out I have something I've been working on. It combines my two favorite things, physics and emoji, in interesting ways. IT'S OKAY. You can see that this is much more sophisticated than what we've been doing. I have some emoji on the right, thank goodness.
I can tap to add more. And that's a big bee. IT'S OKAY. Now, I can also cast them. And because this is a physics emoji, they create a nice little reaction. But you also notice that everyone is falling to the bottom. And that's because gravity isn't right. So I'm going to go ahead and play around with gravity a little bit because who doesn't like to do that. I'm going to double tap to bring up the keyboard. We have built a brand new coding keyboard and it is amazing. The key-- mm-hmm. The keyboard has numbers and symbols.
We use Swift programming and they are at my fingertips. I'm going to quickly set the angle of the world, world.angle equal to the angle of the gyroscope. You can see it well. IT'S OKAY. Now, look at the bottom of the keyboard. There is a V key. It also has an asterisk. See what happens when I press and drag down. I get an asterisk for multiplication. You're going to get to see that again. Although I bet you knew that, right? Look at the W key. I'm going to press and drag down to get a number two.
IT'S OKAY. Let's see what kind of impact this had. Let's take this full screen and run my code. Of course, since my gaming area now has access to the iPad's hardware, when I pick up the iPad and tilt it, all my emoji react. And they like it that way. I have to tell you. IT'S OKAY. So I've shown you just a sample of what you can create on your own and a small sample of amazing lessons. That's Swift Playgrounds, a fun and powerful new way for kids to learn to code. Coming back to you, Tim. Thank you, Cheryl.
It looks absolutely amazing. And because we're combining basic coding skills with real-life code, Swift Playgrounds can profoundly impact the way kids learn to code. So we're launching it with developer preview today. It will be in public beta next month. And it'll be on the App Store when iOS 10 launches in the fall. Now, we believe that coding should be a required language in all schools. So to help make this the case, we're making Swift Playgrounds free. And we hope this gift to children and schools around the world helps make coding a part of the school day. That's Swift Playgrounds.
Now powerful tools like these allow developers to create great apps. They also help the next generation of developers you seek on their journey to change the world. And to motivate this new generation of developers, we created a video about what first inspired some great developers at Apple to start coding and I'd love to show it to you now. Hello world. So this is the first computer that I ever coded on. At first, my biggest challenge was not having access to a computer. The first line of code I wrote was bouncing ball. It would bounce around the screen, hit the edges, and then come back.
I think the first one was like a to-do list, it was a to-do list. I remember the first time I did it when it worked and it was like magic. I realized that I can do anything with code. Anything I can think of, I can do. In Beirut we experience power outages every day. So let me see if I can make a simple algorithm that can provide the power outage time. It shouldn't cost your life to give life. What if we compressed all these health guidelines into little movies? I am a person who saw a problem and created a solution to stop or help a woman in domestic violence.
What we wanted, what we needed didn't exist. So at some point you just say, OK, well let's do it ourselves. Let's make an app. Well, when I first start an app, I have to have a plan. We started with that little sparkle, that seed of a fresh new idea. There's this fear of code, like it's very difficult or inaccessible, but it's not really. Someone who doesn't even know anything about code, if they really studied a simple Swift code, they would probably be able to understand it. Anything is possible and it all comes from that first step.
Launching the app was a great moment actually. I told everybody, like download my app, it's on the App Store. I was dancing. I called all my friends that I cried with. It's such a crazy feeling because there are so many emotions, so many desires, so many dreams. I always say to my students, do you have electricity in Beirut? My son did. He built it. And the girls, is he single? By the end of

2016

, 1 million women will have a safe delivery thanks to the Safe Delivery app. People gather in public spaces. Create a kind of happiness. Creates a kind of healing effect for the soul.
Don't touch my code. Dear Keira, young people like you are the leaders of tomorrow. You inspire me and give me great hope for the future. Michelle and I wish you all the best. Sincerely, Barack Obama. These tools are something we desperately need when trying to change the world. I think the more people learn to code, learn to build apps, the more problems can be solved. I feel like I'm creating things that can really change the way people live, which is great. I want to be this amazing coder, this off-chain senior developer where everyone comes to me and asks, can you fix this?
And I'm like, yeah, I kind of go, you know, just write the code and papaw, daddam. And like, wow, you can do this. Hurrah. It's really amazing to see the inspiration from so many amazing developers. I can't wait to see what this next generation of developers will come up with to make the world a better place. So I told you it was going to be packed. What a great morning. Great updates -- for all platforms starting with watchOS, faster performance, better navigation, all new fitness and health features to help you live a better life. tvOS, the future of TV is apps, and now it's gotten a whole lot better with expanded series search and single sign-on. macOS Sierra, bringing Siri and Apple Pay to the Mac along with some other incredibly powerful features.
And a mammoth release of iOS, the mother of all releases, amazing new features for Messages, all new skins for Photos, Apple News and Apple Music, and incredible new opportunities for developers to integrate their apps with Siri, Maps and Messages. At Apple, we believe that technology should elevate humanity, it should enrich people's lives in all the ways they want to experience it, whether it's on their wrist, in their living room, on their desk, in the palm of their hand. hand, in the car. , or even automating your home, this is a big time for us four great platforms getting even more capable of working with all of you.
I'd like to thank all the developers here today and everyone watching who has partnered with us in our quest to change the world for the better. And of course I'd like to thank everyone at Apple, all the teams that worked so hard to make this day happen. Thank you very much and have a fantastic week.

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