Why You Spend So Much Money At Apple

It seems like everyone has Apple products, from Oprah to Billy Eilish to your dad Apple, which is the company with the largest market capitalization in the world with more than $2.2 trillion and 271 stores across the United States. Apple generated $274.5 billion in revenue in fiscal year 2020. Whether you like it or not, Apple has revolutionized technology as we know it, the Apple experience is all about simplicity, elegance, great design, and features. emotions. Fans love how all products, from hardware to software, work seamlessly together in the Apple ecosystem from a concierge-like client. service to high-quality, stylish products Apple has cultivated an obsessive customer base that said Apple has come under fire in recent years for alleged unfair labor practices, claims it is slowing down old iPhones and restricting developers from the App Store, although profits initially declined as a result of the pandemic profits have steadily increased thanks to remote learning and working this is how

apple

hooks its customers founded in 1976 by steve wozniak and steve jobs

apple

began as the competitor of ibm and microsoft in Silicon Valley with the rise of imac in 1998 and the ipod and itunes in 2001, apple began to reclaim its position as a leader in the technology game.

The modern apple, now you see, the two trillion dollar company came with the launch of the iPhone in 2007 and then the app store, after that, finally the iPad and it goes on. Sales of Mac and other products, but I think the iPhone was the main driver in recent years, although competitors Samsung, Huawei and Xiaomi eclipse Apple's global phone sales. The iPhone remains Apple's flagship product even a decade after its launch. I'm a big fan of Apple. and I have been for quite some time, I think Apple has a rabid fan base that is almost like a cult, so you could say Apple is a cult, you could say Apple is like a religion.

A big Apple store is opening, yes, in uh, in the famous Grand Central. terminal I went to the opening of Grand Central in Manhattan, it was the Grand Central Apple Store several years ago and I almost felt like I was at a religious ceremony or some kind of mass with everyone applauding like all the millennials. I love Apple and sometimes Millennials not so

much

. and jen and disease especially are not completely slaves to apple and it's like you can't really criticize your overlords it's like saying something negative about kim jong-un living in north korea apple as a brand just like a political leader or A religion has truly harnessed values ​​and emotions to latch onto consumers' identities and lifestyles and has therefore become a brand that is deeply rooted in the daily lives of its buyers as

much

as it is in their values. and his identity.

Me, the church is the Apple Store, right, I go there. I will never visit a neighborhood where there isn't an Apple Store because, after all, you want that kind of spirituality in your neighborhood. I currently only have the iPhone 10, a MacBook, and an iPod Touch. of yesteryear and an ipad, the iphone, apple has worked meticulously to create this loyalty hello I'm a mac hello I'm a pc you might remember the ads for uh mac versus pc it was just a completely white background and you had a person, a guy that represented to Mac, he was cool, dressed casually and then a guy who represented PC and wore a nerdy brown business suit and was always tripping over things and getting viruses, and the beautiful thing about it was that he created this.

Kind of a dichotomy in the world for buyers. I had it and then we lost it. I'm going to go look for it. Keep an eye on him. Or you're with Apple and you're great and you're against this legacy enterprise computing nonsense that no one wants. be part or are you part of that team what started with mac versus pc evolved into iphone versus android apple music versus spotify airpods versus all those other competitors as a result apple sold $26.4 billion worth of iphones $14.5 billion in services and 9 billion dollars at most, that's a profitable cult apple has always been pushing that they are the way to go, they are the innovators and they kept that promise for decades, that's why there are people who are such fans Apple loyalists for generations, in fact, Apple.

He didn't invent the smartphone or the personal computer or headphones, what he did do was redesign and optimize all of those products so that they work together. The reason Apple's designs are phenomenal. Their marketing approach is phenomenal. It is reductionist in nature. Steve Jobs was manic about it. Can you do it in one step instead of three? Can you do it in one instead of five? He then he was manic with the minimalist approach to everything. Apple continues to innovate and also encourages its customers to purchase its latest models and products. Maybe a headphone jack. They didn't have to get rid of it, maybe they did, but it ended up helping them sell a lot more airpods after Steve Jobs.

They've just become this kind of ridiculous, hungry capitalist machine that I can't trust. You simply

spend

more

money

shopping. products that you don't need as I thought, the idea of ​​moving towards the future was minimalism and simplicity, don't complicate your life too much with dumbbells, apples, it's a pleasure for the eyes, it looks very beautiful and it's very simple in how it works and I don't . I don't like it, I like having the ability to customize it. I want to be able to, you know, use apps that aren't in the Apple App Store even though there's a higher price.

You know, you find out it's kind of like a gathering of investment fanatics. around Apple products because they are high end and Apple was the only one that really used metal phones and beveled edges and they looked like luxury and premium products and when people

spend

a lot of

money

on something, they kind of defend it. or they like what they're buying there, it's the whole ecosystem integration, which is really nice. You have a message on your iPhone and then you can access messages on your iPad on your watch on your Mac computer. Fans love Apple's ecosystem and its software. and the hardware work perfectly together, you can airdrop from one device to another, so it's very, very easy to use within the same type of family.

Apple is also pretty good at keeping people in its ecosystem by blocking other things or blocking people from everything they do. It's proprietary, they don't really support USBC, I mean, they're starting to do it on their laptops, but you know, for having the Lightning cable and they don't even include the adapters in the phones you buy now and Apple users say that son Okay, I don't think I'll switch to Android mainly because using Apple products is like muscle memory at this point and I'm too old to retrain myself as a stickler for the habit. I'm actually very used to the iPhones they used to use. them and I really like the look and feel of them and the general interface that most Apple products work better with other Apple products, so an Apple Watch works better with an iPhone, not an Android phone, whenever you're in a chat group you have the one Android user who always screws up the tap, so instead of having this organic interaction, it's like a weird green bubble and they can't do all that stuff, like emojis and audio recordings and things that are part of the messages, honestly.

Who cares about green bubbles and blue bubbles? You know you are trying to communicate. Apple has created a world of technology you can live in, from Apple Carplay to Airplay and Home Pods. It inherently keeps you loyal, and as Apple continues to innovate, it's reaching out to new areas of life like credit cards and fitness. We continue to see Apple's innovation not only on this campus but also in products and how great they will be. Will they be cool enough to pay a grand and upgrade? Yes. The interesting factor that doesn't worry me when you think about the hype, when you think about the rumors, no one comes to mind for a launch like Apple's.

Steve Jobs was absolutely famous for creating this hype cycle leading up to the release of whatever. Next, and everything he was going to announce was shrouded in secrecy, you felt like royalty if you were a journalist invited to San Francisco to sit in that big box where they were having a very private event. that this was the biggest news story you were going to read that day, I think it contributes to a kind of aura of mystery like, oh, how do I get into this Apple event or who's going to get the new stuff first? That sense of urgency is why seeing massive lines on product launch days creates urgency creates scarcity and they all simply tap into the human emotion of wanting more there is a sort of natural inclination to have the newest or the best makes. makes Apple seem divine and makes it seem like Apple can do nothing wrong and really the halo effect in action means that you start to see every Apple product as something extraordinary, every time you have a good impression of a product the rest looks better in comparison.

Because of that halo effect, this could explain why Apple is able to charge a premium. I think Apple charges the prices they charge because they know they can do it in the United States. Owning any Apple product is a kind of satisfaction and it's more about status than it being the best appliance they have. Some of the features you get are extremely expensive. You can get an equivalent computer, you know, or build something yourself for significantly cheaper. Price gouging is what it is. Exclusivity has a cost. Apple made the iPhone 10 for 357.50 and sold the phone. for $999 in 2017.

That's a profit margin of 64, the iPhone 12 Pro's profit margin has dropped slightly to 48.5 although Apple does not reveal the keys to its high profit margins, the company has been accused of exploiting working conditions in its affiliated factories in China. Pegatron and Foxconn labor abroad is usually cheaper than domestic labor. I'm scared by Apple's planned obsolescence and the big lawsuit they had recently where they deliberately made batteries or phones. Older phone models slowed down, and in fact, that was the lawsuit they filed. lost, I think Apple settled a 500 million lawsuit claiming it was slowing down older iPhone models through iOS updates with the recent release of the iPhone 12 and the m1 processor.

Apple shows no signs of slowing down, which is largely due to the success of its retail experience when you go to an Apple store you can instantly visualize this completely white, almost altered experience where you are at the altar of the Mac. Really It's an emotional feeling, you're not just walking into a department store, you're experiencing how great Apple is. tall windows, adequate light from everywhere and a smiling retail employee ready to solve your problem. We designed stores from day one that revolved around experience. We had cool bars in movie theaters and offered free Internet access in those early stores.

They've gotten better and better, retail employees are hired based on their emotional intelligence, right, they're hired based on their ability to be able to have empathy for what you need, it's like a hospitality industry mentality, that's what you get. When you walk into the lobby of a five star hotel people know they can go to the Apple store and fix something usually the same day where other brands don't always offer that kind of support that convenience is worth a lot when a company treats you well where you start trusting it and you continue to invest in it and spend your money there, that's the key to Apple's success.

Steve Jobs famously said that many people don't know what they want until you show it to them. People expect to go to an Apple Store because the experience is designed to be like everything else Apple does: simple, intuitive, memorable, I don't think you can see where the old Apples don't exist, mainly because they have been so influential, unfortunately, You can't go back, you know, people can. I am already used to Apple products and for Apple it is like they are printing money, it is difficult to say that I can see a world without Apple, but if you had asked me in 2007 2008 if I saw a world without edge at that time that became BlackBerry.

I probably would have said no, that company wasn't as successful as Apple, it was never a two trillion dollar company, no one else lived up to the expectations that Apple was able to create, I don't think they ever will in this world.