What Is Copywriting? How Do You Get Into It?

- Are you watching this video because you want to know

what

exactly

copywriting

is and how to approach it? Like you, at one point I had no idea

what

copywriting

was. I thought it had to do with intellectual property, like patents and trademarks and all that stuff. I thought the word was copyright, R-I-G-H-T. That means you have the exclusive right to distribute or sell someone else's work. It could be a book. It could be music or an image, or things like that. So in my early years I struggled financially and like most people I had no idea what to do and I tried a lot of different things.

I tried starting this business and that business, and neither of them really worked. And luckily, after a few years of struggling, I was able to find my first mentor, Alan, and Alan was very kind and willing to take me under his wings. And I remember him telling me this. He said, "Dan, I'm about to teach you a skill" that will transform your financial life forever. "It is a skill that very few people "in the world understand and possess. "It's a special skill that, once you master it, "you'll never have to worry about money again." "You'll have the power to generate income on demand" or to launch, start or grow "any business you want," and I was very excited.

And I said, "Well, what is this skill?" And he said, "It's the skill of copywriting." "I don't understand". He said, “Copywriting.” "It's the ability to use written words to persuade someone to take an action." Now, that could be replying to a message you wrote. It could be buying your product. It could be clicking here or purchasing. This or taking this type of action. And at first I didn't really understand its power. So when I worked for him, basically as an apprentice, I remember we sent these letters by direct mail to offer people products, services and programs, with the right list, and we would send it.

And now these are people we have never met and we have never talked to, and we would send them these direct mail letters within days, offering a product that would help them solve a problem. And we would send them thousands and thousands. of these letters and then a percentage of them would return the letter or sometimes they would call the office or they would answer and send us a check or a money order. These are the people I would never talk to. We have met them and yet they are buying something from us. So from that moment on I was hooked.

Right now I think this is very powerful. So let me give you my definition, below, of copywriting. Now, after all these years, I think I've refined the definition of copywriting, and I'll share it with you in just a second. And I think once you hear it, you'll be really excited and you'll love it. It will make you tingle. Here we go. Copywriting moves closer to print. That's how it is. Printed closure. It is the ability to persuade, influence and commit. That's what copywriting is. It's not about writing. It's about closure. Because if it comes to writing, it's definitely not something I can do because I failed English when I was in high school.

So copywriting has a lot to do with closing and selling and it has very little to do with writing, because if it has a lot to do with writing, I wouldn't have been able to do it because I failed English twice, twice, when I was in high school. So it's not about that. And if it has a lot to do with writing, or academic writing, then all professors, all professors, all English teachers, would be successful copywriters. That's not the key. So when Alan shared this with me, I was impressed. He asked me, "Dan, do you know" that copywriters are among "the highest-paid people in the world" and yet most people don't even know "this profession exists"?

And I said (growls in disbelief). He said, "That's the problem." "You do not even know it". "You do not get it". He said, "Look around you, everywhere. "Look around you." And I was perplexed because I was young and naive. "Look everywhere." He said, "Every letter you get in the mail, "every television What do you look at, every product "that you buy in your life right now", because an editor came up with the concept, "he came up with the brand, he wrote the message, "and that is what persuades you to buy everything around you" . The movie you watch, the script, "the narration, the donation letter" asking you to donate money, "everything in your life, everywhere, is a copy." "See? "The copies are everywhere. "It's a multi-billion dollar industry, "and yet no one knows this profession exists. "Everyone goes to school and says, 'they want to be an accountant.'" "I want to be a lawyer". "'I want to be a doctor.'" 'I want to be an engineer.' "No one knows this profession exists. "Do you understand? "Do you understand, Dan, how powerful this is?" And I was stunned, impressed, when he told me that.

Let me give you an example. Let's say there is a company. They sell a product online and have a landing page. Now, in case you don't know what a landing page is, it is a page that makes an offer to sell products. Let's say they make $100,000 a year in revenue from that particular product on this page, and let's say that page converts at 1%, which means that for every 100 visitors that go to the page, one person would buy. So 1% conversion. And let's say as a writer, you can look at the page and make some adjustments, you change the title, you change the offer, you change the collateral, maybe the call to action, you modify the page a little bit. , and now instead of converting at 1%, this page now converts at 2%.

Now I want you to think, comment below, what just happened? What have you done as a copywriter? This is what you have done. You just doubled this company's revenue from $100,000 to $200,000 without adding an extra dollar for marketing. Are they spending more money? No. Do they need more people to see the page? No. Are you adding more things to the product, costing more, features? No. All you have done is change a few words or how the offer or message is communicated to the market. Do you see the power of this? That's the power of copywriting. The next question you might have is, "Well, Dan, this is awesome. "How can I become a copywriter?" You see, maybe you want to become a copywriter because you know how much income you could generate as a copywriter if you're okay, that you have the ability to work from home or work from anywhere you want, that you can work whenever you want, with whoever you want, from anywhere you want.

Maybe you know this because, as a copywriter, it doesn't require you to have a degree or. a lot of capital to get started. You don't need that at all. Now, with copywriting, it's something that you need to have someone who knows what it is to do to transfer that skill to you, it's very, very difficult to just watch a video and say, "Oh." , I'm going to learn how to write copy." I always describe copywriting as a little bit like a martial art. You may have an idea, or maybe you watch a video on YouTube and say, "Hey, this is how you do some of the moves." "But how do you really learn the martial art?

You have to go to a school. You have to go to a dojo. You have to have a shifu, an instructor, a sensei, to show you the techniques, and then you will practice the techniques and your shifu will give you feedback and help you correct the form, and eventually you will be able to perform the same. move in the same way. That's how it works in martial art. I think learning copywriting and becoming a copywriter are very similar. If you're considering becoming a copywriter, it could save you at least five to ten years of learning curve.

Click the link below or the description and get access to my on-demand training. There is no cost to you. Consider this an introduction to what exactly copywriting is and what copywriters actually do and, eventually, how you can become one if you decide this is the path for you. So go ahead and click the link right now.