SEO Hack: Duplicate Content Strategy

Hi everyone, this is Neil Patel for another question and video from Thursday. I'm here with Adam from the audience. Hello everyone and this week's question is this is from Cow and he said: Hi Neil, great video, as always I have a question when you use the same article. from a blog in a LinkedIn article or something else, does Google see it as suspicious, as

duplicate

content

? Well, thanks for asking that question, Kyle, here's the problem with

duplicate

content

and we're going to explain how duplicate content works not only for Google but also for social media. also and we'll give you a few different scenarios, so first of all, if Adam creates content on his website about YouTube marketing on viewers.com and I take his content and put it on my website and link to it, but let's say I take everything its content word for word and heck, let's go as far as to say I'm not even going to link to you.

Google will know because he posted it first and they won't penalize me, but his content will rank higher. that I now do take snippets of his content and have a blog post about YouTube videos, which I do and I reference Adam in quite a few of my YouTube articles and link to him and I'm taking paragraphs from his blog and link to him at youtube doesn't care, they will still rank my article and yours, they don't care as much about duplicate content, they care more about the user experience, so if you're just stealing someone's content and you're taking it word for word and not providing any other value, they won't penalize you, you just won't rank that high for that article, they will look at each and every individual page, some will rank very high, some won't, but the ones you just take the content won't do so good, so don't waste your time taking other people's content or ripping it off, but if you want to integrate their points into your blog post and link them because there's no point in regurgitating the same information, right?

Don't reinvent the wheel. Link to other people who have already done the research. Statistics give you more credibility. You can do it too. Now there are no problems with social networks. You guys want to do duplicate content where you take the content from your website and paste it all onto LinkedIn, a

strategy

that David invented for us and this

strategy

worked very well and we're still doing this today. I used to take content from my blog. and we put it all on linkedin word for word and that used to get engagement and it worked really well and got tons of engagement but what we found is we weren't getting tons of conversions because people from linkedin weren't coming back to the site and we weren't converting so , David, we started running experiments internally.

He would take the first three or four. How many paragraphs did you take? David, yes, took the introduction, since he mentioned that the introduction sells the rest of the article and he always took the introduction. and put it at the end, clicked to continue reading and drove traffic back to the website, not only yes it's duplicate content, Google didn't care, we still rank well on Google, but we are driving traffic from LinkedIn and , most importantly, Get back to converting, right traffic without sales, it doesn't matter now if you are launching social media content, videos, audio clips and you are just putting them on Instagram, Facebook, YouTube, LinkedIn, whatever , put them everywhere, it doesn't matter if. the text is the same the videos are the same even though there are overlaps in audiences you will find that you will get more audience overall just by putting the same content everywhere and we do that we put our youtube videos on youtube right when you compress them , you set them up and you optimize them for us, you put, we do youtube, we do facebook and we do linkedin and interestingly enough, youtube works very well, facebook works very well, but we've been getting more views than anywhere else right now.

LinkedIn because LinkedIn, although we have less followers on LinkedIn, they lack video content so they are pushing it more than any other channel and they are doing free marketing for us so make sure you post your content everywhere on social media . Don't mind duplicating now if you want to take the same video and audio content that you put on social media sites on your own website like neilpatel.com. Yes, you will get engagement, but you probably won't get as much engagement as you would. from social sites and you'll find that the video content you put on your own website and the audio content you put on your own website, even if you add the transcripts on your own site, won't get much love from Google.

So you can do it to generate engagement, but don't do it for the love of Google, and what I do is I put those videos and audio files on my website, but I block them from Google indexing because I know they won't rank them. content anyway so that that way it doesn't dilute my site and weaken it so that my content pages rank higher and my overall authority across my site doesn't extend to pages that I know Google won't rank well. interesting, I would just like to know your opinion on what we do, so I create videos for both of my companies and put them on youtube and then we have a writer take the main points of that, extrapolate them and make a totally different article, an article longer for Seo curious, would it make sense to do so?

It works very well. I don't know if you're doing this, but I would do that in addition to taking the video format and embedding it in the articles. Yes, that's what we're doing. works great and uses a different title for the title than what you're doing for the video, that's exactly it, yeah, so they're taking at least my content, my ideas and then really turning it into a 4500, you know? Yeah, that works really well because then you can add the keywords that flow even if you don't have the video and by adding it, you're getting the visual and the audio as well as the people who just want to read it.

Ultimately, it's all about the user experience. If it's good for the user, it's good for Google, yes, but they prefer not to rank the videos on their website, but rather rank YouTube, which is a property they own. By adding your videos to your website, your time on site increases. your user metrics increase and you will find that your overall Google ranking will increase, but the key is not just having videos on your site, but text like Adam mentioned and embedding the videos so that people watch videos on your website and read them. text, time on site increases, user metrics increase which overall increases your ranking for the entire site, so thank you all for watching, if you like it make sure to subscribe, share the video if you have a question for next week, leave a comment below. can answer it and only one of them can answer it other than a video from Thursday or in the worst case scenario at least or at least I will respond to your comment and answer the question