The END of the Smartphone Wars.

iPhone market share is doing this and Android market share is doing this, don't be mad at me. I'm just telling you what the numbers say, why is that so? Of the 10 best-selling phones of the last year, seven of them. count them 1 2 3 4 5 6 seven of them are iPhones so that's the news part of the top 10 best selling phones of 2023 seven of them were iPhones if I were any other tech YouTuber this is the part where I would collect the revenue and send you home, but now I'm wiser and I want to know why everyone knows that iPhones are popular, they literally always have been, but this level of representation in the global

smartphone

market is a bit unheard of, at least in comparison with a long time ago.

A while ago there was a let's call it a change in how and why people buy a new phone when they do or even their first phone and the market didn't used to be like that, not even a little bit, actually, look at this. is a report from the second quarter of 2014 and 2015. Look at the diversity of people. The

smartphone

market was a completely different landscape back then. The graph reminded me of a lot of things, I think in order for us to really understand the lack of competition in the market right now, not just for Apple and iPhone, but in general, we will have to go back a lot, let's say I don't know, it's been a decade since We, the consumers, the nerds, the geeks, and everyone else, were engaged in a war waged over circuit boards, touchscreen processors, and headphone jacks, and suddenly we weren't anymore.

Of course, I'm talking about the smartphone

wars

. Our Vietnam guys were okay, yeah, so maybe it was a big exaggeration on my part? What I'm saying is you think people now care about iPhone vs Android a few years ago it was serious business, these companies were doing everything in their power to hold their own. from One camera to two two to three 3 to four 4 to 10 however many now do not have a headphone jack oh look at wireless charging ooh replaceable batteries how about moving with your eyes? That's cool, uh, oh, and then whatever LG was doing, it was just Madness and if you were around this era of smartphones, you know exactly what I'm talking about and if not, just know that Blackberry was still around and was causing problems for everyone Apple was around.

Of course, Samsung and Google, Huawei, Xiaomi and LG had not closed their smartphone division, but they had a much larger presence back then, with many more smaller players, all in the same boat fighting for the same group of consumers. , I don't think so. you really understand how dark these times were, we had amazon fire smartphones that were real firefox smartphones, yes also real flip phones were still a valid option for some and yes the big ugly elephant in the room please , welcome to the stage everyone, black people. passport, what a nightmare, this battle for market relevance lasted for years until you could literally see the homogenization of the smartphone market.

Look guys, there were people who actually bought Windows phones in 2015, most of the things I just talked about don't exist anymore. Looking around us today, things are very, very different and there really isn't that much variety. I mean, don't get me wrong, there's always going to be weird stuff out there if you're going to look for weird stuff, huh, but weird stuff is. will never be popular again, it's the iPhone and the Samsung Galaxy, maybe Google Pixels and that's it, things are better now, I mean a history lesson out of the way, what really happened? Well, I think I know exactly what happened and I'll say it.

You, after the money part, know that Max gives me a lot of happiness, what I don't get is the ports, that's why today's episode is sponsored by our friends at ion and their new Fusion doc. Max one, okay, so first of all, he looks. On all these ports, this dock is designed and manufactured exclusively for Apple Silicon and yes, it is looking for quad display support. Fusion Doc Max One has two Thunderbolt 4 chips for improved performance and versatility. It's a base that really looks great on your desk. Look at it, it looks like a serious business, it's reliable and gives you pretty much any port you think you've been missing, I don't just plug my screen in here, I plug everything else in here too, that way I can plug this in. straight to my Mac and everything works at the same time when I finish picking up the Mac, go too ioni, thank you, thank you very much, an SD card slot here means that even my MacBook Air can join the party that this has made my life and My team life is so much easier and working on a Mac just got a little smoother.

Grab yours now by clicking the link in the description below and of course a big thank you to ioni for sending it to us but also for sponsoring this episode. Don't look at the current smartphone market as a dystopian nightmare hell. How does everything look good to begin with, even if things are boring and there are a lot of similarities between smartphone options? It's actually pretty cool, however, I think there's one important key thing that just won't happen anymore, when was the last time you saw someone switch sides, like from iPhone to Android or Android to iPhone?

Don't worry, I'll wait. In fact, it seems to me that most people, most consumers today, are pretty locked into their ecosystem of To choose, you no longer choose a phone, you choose an ecosystem and one of the biggest differences between now and things from then is actually the time since then, there has been enough accumulated time to where if you have been in an ecosystem for any number of those. In your years now, time has accumulated, accumulated, and now you are some kind of Stu. In the United States, 87% of teenagers say they own an iPhone, first of all, that's an insane number, but second of all, what's going on? for those teenagers when they grow up, yes they are now adults with iPhones, say what you want about Apple's marketing, but getting them at a young age and locking them into an ecosystem as they grow is perhaps the best business strategy of all time and they're not going to go to what they're going to spend years on the iPhone and then they'll change and that's not what let me ask you a question whether you're on an iPhone right now or an Android device if you were to. change teams change sides today how much would that ruin your life a little?

If I had to give up the iPhone today, my life would be a nightmare and it would be a nightmare very quickly and that is not a bad thing for Android devices. uh, but it would be the ecosystem, everything would be ruined when evaluating my terrible purchasing decision situation. There is an iPhone, an Apple Watch, an Apple TV, homepods, so many airpods Max and now the Vision Pro. I have personal capital in the Apple ecosystem and if even one of those disappears. let alone the head of the Beast, the iPhone. I'm in trouble, there's a good chance that right now, whether you're using an iPhone or an Android device, you're locked in and probably won't even be considering another option next year.

When you get your next upgrade, will you be wondering if I'm going to buy an iPhone or an Android? The answer is probably no. You probably already know what your next phone will be, even if you're not ready to buy one right now. and that's Apple's fault, in fact, it was their plan from the beginning and it worked very well, terrifyingly well. SmartWatches, tablets, entire lines of accessories, it's also there on the Android side, make no mistake, it's the dream of all these companies. root it in its own portion of the market and keep it there for many years.

The Apple ecosystem exists for normal, healthy, emotionally regulated people who have too much money and not enough shipments who are maybe afraid to think for themselves, certainly afraid of being a green bubble because Sam Cole will find out and spit on you and Android It exists for all those people who think Apple's entire system is stupid. Some would say that these people actually enjoy technology a little more, maybe even want to explore and find out. Rabbit Hole custom firmware takes them either way, the teams still exist, there are still people who love iOS, there are still people who love Android, it's enough accumulated time for those people to stay longer and because before people are buying a iPhone as their first phone when they were teenagers or maybe their parents are buying it and their whole family is in that ecosystem, those people are growing up and the market share of the iPhone is growing with it and what we are left with instead of a bloody smartphone war with battles for the market every release cycle, it's more of a Cold War, what's certainly different now than it was then, is that everything is great, every smartphone is great, every camera is great, all operating systems are great and, if everything is great, nothing. it's great and you know, I'm glad we're having this conversation now because the smartphone

wars

are about to end and the future, well the future is headed elsewhere, speaking of Vision Pro, this led me to do my first review video.

Whichever one is live right now, you should check it out below and you know what I promise: you'll never look at tech reviews the same way again.