eCommerce Marketing Strategies – 13 Killer Tips

In this video, I'm going to share with you 13 great eCommerce

marketing

strategy

tips

and tricks. If you have an eCommerce store or business, you won't want to miss this one, so let me show you how it's done. E-commerce

marketing

and e-commerce in general is one of the most complicated and also most competitive fields of all business and marketing, that is why in this video I am going to share with you 13 of my best

tips

, tricks and

strategies

that I have I've learned over the last 10 years how to do eCommerce marketing and consulting with some of the top eCommerce brands in the world, from small solopreneur shops to billion dollar empires and pretty much everything in between, so I hope What you achieve will be able to take at least a few of these different

strategies

and apply them to your eCommerce store or business, but first a big thank you and a quick message from this video sponsor omnisend omnisend is an

ecommerce

marketing platform built for agile teams

ecommerce

marketers who want to increase their sales, not their workload, with pre-built ecommerce automated email templates and drag-and-drop codeless editing.

Traders can get started right away and evolve as they grow, meaning there's no need for expensive subscriptions to multiple platforms, just get started. adding channels like SMS and push notifications while creating personalized messages with data-driven segmentation, all from the same platform. Be sure to learn more about omnisend by checking out the link in the description below this video. Well, with that being said, let's start with tip number one. which has to do with variety and novelty, one of the most important concepts in all of marketing, not just in economics, is understanding how the human mind, the brain, reacts to things like novelty, variety, newness and uniqueness and essentially to things that are different than what we might expect the way the human brain reacts to be quite positive, essentially allowing it to stand out and receive more attention and be remembered better because we are wired as a human species to love, seek and receive. a dopamine dose of novelty of the variety, which means that the cardinal sin in marketing and especially when it comes to e-commerce where the world is your competition, well, that cardinal sin is looking the same or boring or bland, so what? what are you doing well?

Take a look at your other competitors in your space find out what they are doing and then see how you could do it differently but better but most importantly different you don't want to become a commodity you don't want to be perceived as doing the same thing or offer the same thing as everyone else without any unique or differentiated aspect because if that happens well the only thing you will be able to compete on is price and if you have to compete on price then it will be a lose-lose situation. race to the bottom with everyone cutting prices trying to become the cheapest and the first person to get there essentially loses, actually the second person to get there loses because being second cheapest is the worst competitive advantage in the world, I guess You could call it a competitive disadvantage.

If you're new to marketing and branding, be sure to check out a book by Marty Neumeyer called Zag, which basically sounds a lot like exactly what it's like when everyone zigzags. Tip number two now has to do with customization. It's no secret in the world of business and marketing that the most important word there is is you. This is because to our customers and the people we sell to, they are the most important people in the world, at least to themselves and like them. They are making a purchasing decision that we want to reinforce that we want to remind them why they are important to recognize their existence recognize their purchasing power and respect that there are now a lot of different tools and software that can help you in fact all you really need to do is go to Google and write e-commerce site customization;

You will find more than you might expect, but the important thing to remember is to try to find those key areas of connection that allow you to truly connect with the people you are trying to serve. Does it serve a very specific niche or subtype of group or does it serve a specific area or specific interest and what are the attitudes, beliefs and values ​​that they have and that you have? you can resonate with them and of course you can always resort to using things like their name once they join your mailing list or make a purchase or recognize some other aspect of their personality or something you can glean from their data. three is about doing split testing now again, very very important in the world of digital marketing in general, not just for ecommerce doing split testing aka b testing aka multivariate testing a lot of different names to basically put two. things against each other, two or more and have them fight to the death to find out which one is better, which one will generate higher conversions and generate more sales.

Anything and everything you do with your eCommerce store and business needs to be grounded first. about research and solid marketing fundamentals and principles, but once you've done that, you have to back it up by testing everything and when I say everything I mean everything, I'm talking about image and video placements, I'm talking about headlines, product descriptions, features and benefits , vignettes, testimonials, risks, and everything else I'm going to talk about for the rest of this video. Now, a very, very important note when it comes to split testing and that is that you want to make sure that you have enough data for a statistically significant result essentially you can't put up two different sales pages and have this one make three sales and this one make two sales and declare this one the winner because that's not statistically significant without getting too nerdy, here's what you're looking for.

It's something called p-value. The p value stands for probability value, which is essentially how likely or likely this would have happened at random versus, as a result of your test, three sales versus two fairly random sales, whereas 300 sales versus 200 sales is a total. much closer 3,000 sales versus 2,000 sales even better 30,000 sales versus you get the idea, tip number four is to hook them now, it's no secret that humans in general have shorter attention spans and nowhere does this It's more evident than online, especially when that back button is just a click away, which is why it's incredibly important to hook them quickly by diving right into the problem in just a second and really highlighting to your buyer and the benefits of what you're doing. selling in the first five words. or the first things a customer will see when they visit your store are of utmost importance, it's incredibly important to make sure you have that checked so that the first thing they see is all the previous content.

The fold of your website and your store really calls to them, recognizes that they are in the right place, that what they clicked on led them to where they are, and that they will get what they are looking for. because, again, if they don't, they leave they probably won't come back and that brings me perfectly to tip number five, which has to do with problems, first headlines, let me explain to you, essentially, in marketing, one of the oldest tips is always talk about the solution and always talk about the end state and always talk about all the benefits someone will get as a result of buying from you;

However, what they often do not and do not recognize is that solutions alone, in isolation are virtually meaningless, this is because if you have not spent time identifying, clarifying or solidifying the problem for which it exists a solution to solve it, it's not really a solution because they don't know they have a problem, it makes sense. why one of the best things you can do and one of the reasons why this type of headline works so well is to first identify the problem, clearly indicating which product your solution will most easily solve for them. The way to do this is to simply ask a question that says: do you have this problem?

Well, now we have the solution. I appreciate it on the surface. It sounds very simple, very easy, and the reality is that it can be. Also works. You'll see when I'm auditing an eCommerce store too often. I'm confused by the level of creativity the store owner is trying to convey, essentially sacrificing clarity in favor of creativity thinking it makes them look cute, smart and creative when in reality it does. They just confuse people and the confused people don't buy, they just leave, so where do you present the solution? Well, my friend, that's the next tip, which is all about having an irresistible offer, one of the most important factors in making a sale on your eCommerce store.

It will all come down to the quality and perceived value of your offering. Notice I didn't say cost of your offer, I said value of your offer. This is because the value of the perceived benefits that someone will get from the solution you are selling to help them solve the problem they have must be much greater than the cost of what they are going to have to pay, the higher the gap between the value they will obtain and the cost they will pay. You will have to pay for the most irresistible thing they offer, but there is also a lot more to it than that and this brings me to my next tip, which is all about making profits now if you have had an eCommerce store for a while. or you've downloaded a template or looked at your competitors.

I can guarantee you've seen bulleted lists that are essentially different numbers of features, perks and benefits and all the things you'll get as a result. to buy whatever you're selling, they're called bullet lists because they're structured with bullets, so to help you start writing more effective, higher-converting bullet points, here are a couple of tips, the first of which is to I always want to try to sell a pain reliever and not a vitamin. A pain reliever that essentially relieves some type of problem they have now rather than a vitamin that is going to solve some type of problem in the future.

The reason this is important is because humans are me. Whoever we're trying to sell to, well, historically we're very bad at imagining future outcomes and situations, that's why we procrastinate and put off our goals and our dreams, why we look for some kind of short-term fun. long-term gratification, so whatever you're selling, find a way to highlight the benefits they'll get right now. The next tip is to structure it using the fabulous framework known as feature advantage and benefit to help give you an example of what it looks like, let's use this pen well, the fact that it has a pen cap is a feature, I'm just talking about one cap, but the advantage is that, well, I won't get ink on it if I drop the pen. pen, the benefit is that I can write calmly and cleanly, carry it with me and always have a pen at hand I want another example, okay, let's fold the cap of the pen.

You see, the cap of the pen actually has several different holes at the end. the cap and these would be features now, what you may not know is that these holes are there for a very specific reason and it is actually to prevent someone from dying from suffocation if they swallow the cap of the pen, that is the advantage, the benefit of not dying. Alright, let's move on to tip number eight, which has to do with social proof. In his groundbreaking book, Influence, Dr. Robert Cialdini identified a number of different triggers that caused people to act, buy, or essentially be influenced, and one of them, and maybe one.

One of the most important was social proof, essentially looking to others around you for some kind of guide or reference on what you should do well, your clients are no exception and they look for social proof when they try to do and try to evaluate different information and trying to decide what to buy and what not to buy, that's why having things like testimonials, case studies, statistics, reports and anything else that confirms that buying from you is the right decision, well, it's so important if you want to get involved in my marketing nerd for just a second the reason this works is actually based on something called memetic theory of desire the memetic theory of desire is an explanation of human behavior that comes from french scholar rene gerard here's what i had to To say about it, man is the creature who does not know what to want and turns to others to make a decision.

We desire what others desire because we imitate their desires. Essentially, we want what other people want because we don't really know what we want, okay. , but we must understand and accept this and we must validate other people's wishesshowing them how other people have loved it. Yeah, that makes sense, okay, let's move on to tip number nine, which is. Probably the most important recommendation I could hope to make to you and it's the one that has had the biggest and most profitable impact on almost every store I've ever worked with and that's email marketing, yes, so boring, bland or old.

As it may seem, email marketing is still my secret weapon when it comes to making more eCommerce sales, it has allowed me to take on a number of different six to seven figure seven to eight dollar businesses and even implement them with different multi-millionaires. and even billions. ecommerce dollar stores the reality is that email marketing works and works incredibly well, I mean think about it for a second, almost all of your customers have email and use it, so why don't they use it as much as they should ? The key with email is to do it right and do it strategically and walking that fine line and that balance between being overly pushy and salesy, but also providing value but also providing a return on investment, can be a little tricky, so It is necessary to draw up a complete strategy that also includes an automatic response sequence. like strategic broadcasts, but if there was anything I could suggest to really help level up, it would be the following tip, which is story based emails that you see when it comes to email marketing, just by providing the html template Standard with the banner at the top and some product descriptions and their explosion are average at best and you can do better.

That's why the strategy I've used for the last 10 years and is responsible for generating countless millions of dollars for my clients has largely been a story-based email strategy that essentially provides some value, tells a little a story and then inject the product into the email so that it sells naturally and overcomes any objections up front, that too when done well and planned in advance. to introduce a concept known as open loops, which is basically each email building on the next, telling a story that never really ends. Think of this for a second as a TV series where the last episode says it must continue and you already have to wait until next week for it to be released, i.e. before the days of Netflix when you could just watch entire seasons.

What this does is take advantage of a psychological phenomenon known as the zagarnik effect. You see what this agarnic effect tells us. is that we remember things until they are completed or until we have closed, for example, a study was done on restaurant servers and how they could remember people's orders until the moment the order was actually delivered, which time in which they were quickly forgotten, the same goes for story-based emails: they keep an open loop by not completing the story or revealing everything in that one email. Your prospect is more likely to remember and be intrigued and tempted to come back and check your email the next day when they do, your open rates go up, your click-through rates go up, and most importantly, your sales go up.

Alright, next let's move on to tip number 11, which is perhaps one of the most important factors in all of marketing and that is scarcity again, these types of links with social proof, but even more so with the fear of missing out or losing something that other people have that you simply can't get. Therefore, if you are able to bake any element. of scarcity or urgency or limitation or exclusivity in your ecommerce offers your success rates your conversion rates your sales numbers have nowhere to go, but so far you can do it through limited time offers through number offers limited through bonuses that are there for only a short period of time something like that, but the important thing here is that there has to be genuine scarcity, genuine scarcity, we can't just say 24 hour sale only and then maintain that sale for days , weeks and months because not only is it incredibly unethical.

It will also destroy your brand and destroy your reputation, but you are not limited to just scarcity to increase your sales. There are other strategies you can use, including the following, which has to do with risk investing, especially in economics and esp. If you have a new or relatively unknown store, brand or reputation, it's incredibly important to allow people to feel safe and comfortable buying from you. That's why it's important to have things like clearly stated guarantees and clearly stated payment terms, as well as When structuring exactly what they can expect next and at each stage of the process, you don't want your customers to guess or, worse yet, expect things to happen. are going to work as they believe, the greater the risk you can take as an entrepreneur.

For both the marketer and the store owner, the higher their conversion rates. Tip number 13 is all about assumptions and this is kind of a mix between a marketing strategy and an writing tip, but it's essentially about injecting tone or personality. of assuming and essentially launching the sale in the future, let me explain what that means. You see one of the biggest mistakes people make in marketing, in business, and in life in general is trying to come across as too needy or too desperate or like they need to do it. Make the sale well when your client perceives that attitude, steps back, raises his guard and immediately rejects it, he doesn't want it.

The other side of the coin is knowing that what you're selling is really, really good and can really help them and when you do that and when you believe strongly in what you're doing and what you're selling, that comes across in all of your marketing and in all of your marketing. their texts and headlines. and in your offer and on your sales page and in your bullet points and everything you do essentially allowing you to assume that the natural conclusion for your customer and your visitor is to buy your stuff now like all things, the devil is in the details and Here There's a certain balance between being confident in what you're selling and not being arrogant or snobbish because that's also gross.

The most important thing with assumptions is to feel really confident in what you're selling and really stand behind it. Basically, take advantage of all the things that we have talked about up to this point, all of them will help, but I have one additional tip that I want to share with you as well that I simply cannot ignore and that is the call to action or cta, regardless of the type of business No matter what market or industry you are in, a call to action is always important, but when it comes to your eCommerce store and your eCommerce business, a call to action is a must and without it no business goes. to close very, very quickly, so what exactly is a call to action?

Basically, it's about telling people what they should do next and explaining it in very clear, very true terms. I'm talking about click this button to buy now of that type. of clarity, literally guiding them exactly what to do next, how to buy, and what they can expect, including showing very clear designs on the sales page, explaining shipping details, talking about any other policies you have, describing the warranty, and again Of course, always end with that. call to action never something strange and ambiguous like visiting our Facebook page or following us on Instagram or downloading our lead magnet or multiple different calls to action, you want something very clear that says buy this now, you also want to try to reduce it as much as the most friction possible, meaning that when they click buy this now they don't have to go through a 10,000-step sales form with different pages and orders, all of which will give them options and opportunities to distract themselves and hit the back button. or just postpone it for later when it comes to ecommerce sales, what you postpone for later usually ends up being postponed forever and that's not good for anyone of course, one very important thing that I forgot to mention is that none of this is important if you can't even get someone's attention in the first place, so the next thing you're going to want to do is watch the video that I've linked here on how to get more attention for your business, so make sure you make sure to check it out now and I'll see it on the following video.

The first thing you need to do to get attention is understand one of the most important fundamentals and principles when it comes to marketing strategy and that is specialization.