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eCommerce Marketing Strategies - 12 Killer Tips | Marketing 360

May 30, 2021
in this video we are going to break down 12 great

ecommerce

marketing

strategy

tips

this is one you can't miss if you have an

ecommerce

store check it out hi i'm JB with

marketing

360 and we help small businesses grow with our technology of marketing and design talent across our number one marketing platform marketing 360 we call it marketing and design math, we love math and we hope these videos help you fall in love with Matt too so be sure to follow us for

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Tips, Tricks, and Strategies to Grow Your Business and Feed Your Brand Ecommerce marketing can be super tricky, there are so many different things you can do, so in this video I'm going to break down 12 tips that we recommend you really focus first if you mark these on you.
ecommerce marketing strategies   12 killer tips marketing 360
You're going to succeed online so let's jump straight to tip number one use a good shopping cart there are three shopping carts that we work with clients all the time that we really love so check them out if you're not already in the These Shopify WooCommerce and BigCommerce carts these free carts are really good from an SEO design perspective and paid search too, so running paid ads even on social media has everything you need to scale your business, too you have the support team to have your back when you need help so check out one of those cards if you don't already have tip number two spend a significant amount of time optimizing your product pages for SEO and design so what I mean by that is that SEO would be a good product title.
ecommerce marketing strategies   12 killer tips marketing 360

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ecommerce marketing strategies 12 killer tips marketing 360...

Okay, don't call it something only you would know about, call it something within the title that people are actually searching for online, so do some keyword research to find out what people are searching for your products and make that part of the title of your product also include that. in the product description write a good description remember this is your sales person 24/7 your product page never gets sick works weekends and holidays every time someone visits your product page you want it to be a perfect sales pitch so spend some time on that too product photography is very important make sure the photography is really clean smooth and nice professional design and also if you can make a video of the product , this is hugely valuable make sure you invest in making some product videos to explain your products and more details final tips here make sure you have trust badges on the page make sure it says things like you have fast shipping free shipping all of that if you have that and also get reviews for your products you want to have reviews on your product pages studies show if you have reviews on your product pages os that can increase your conversion rate significantly by up to 400% by having product reviews so make sure you get product reviews on your page tip number three is a bit more advanced regarding SEO but makes sure to having schema markup on your product pages, which means that when someone googles ri right there on the google search page before they even go to your website, they'll see what google calls product rich cards that they will display your product image and some information right there on the search page this will give you an edge over your competitors make you a little more organically visible to people as they search on things like google so here is a quick tip if It goes if you just google for the search schema markup test tool that will take you to a test tool that you can just put your product page url in there and it will tell you if you have the proper schema markup or not, if not there are some caveats and some tips on how to make sure you add that but if you use one of those bigcommerce cards Shopify or WooCommerce they usually have good schema markup from the beginning, so you can take advantage of tip number four: optimize your product feed through Google Merchant Center.
ecommerce marketing strategies   12 killer tips marketing 360
Google Merchant Center is what you'll use to run Google Shopping. ads which we'll get to later but the product feed is very important, you'll want to make sure you have good information in there regarding your product title, description, keywords, those kinds of things so that you're showing when people you're looking at google shopping when your ads don't want them out of the game when someone is looking for your product because your product feed isn't very well optimized tip number five you're running google shopping ads google shopping is very very popular people they go to google they'll search for something like pink shoes they'll click on the shopping tab it's all ads so if you want to be on that shopping tab we recommend making sure you're running google shopping ads so invest on running product ads and then here's a tip to optimize your product ads based on the results so if you have a set up ecommerce tracking cation you can see the revenue generated by each product you can really see your ROI per product on your product ads what you want to do is as time goes on turn off the ads that don't perform as well , products that don't work as well and increase the budget for products that work well. really increase your return on investment over time.
ecommerce marketing strategies   12 killer tips marketing 360
Tip number six is ​​to run dynamic retargeting campaigns from your Google Shopping ads and your website visitors so that people who visit your website search for maybe two or three products as they browse the internet after that. on the Google Display Network, which is thousands of websites online, they're going to see ads for your brand that actually show the specific products they viewed, so it's very, very relevant, this is still a priority and it wears them out until they are ready to buy those products, they click on it and buy from your website. You can also run retargeting on Facebook and Instagram, so if someone visits your site, they look around and do nothing. that night when they're on Facebook looking at their feed they'll suddenly see an ad for your brand, this is bringing it back to the top of their mind, they're like, "Hey, I didn't have time earlier to put my credit card there." because i was getting interrupted but hey i'm doing it right now in this commercial that's on tv so i'm going to buy right now so by retargeting in a dynamic way it will bring a lot more sales back to your business council number seven is make sure you're running facebook and instagram ads these are huge channels nowadays people are on facebook all the time so you're going to want to target people on facebook and targeting is so intense you can put yourself right in front of the person you would be for your product so an example like that is let's say you sell gym equipment to kids in particular girls in particular you might actually be targeting mothers making over five count a thousand dollars a year they have daughters that are in gymnastics how specific is it that if these moms see these ads they can afford it well they are making enough money to afford it they have daughters in gymnastics makes sense they are going to like their product they are going to understand your brand and eventually buy from you so make sure you take advantage of Facebook and Instagram ads those two channels are great sources of revenue for eCommerce stores today tip number eight invest in your social media organically, whether you need to do it yourself or hire someone. or hire another company, you need to make sure you have an organic social media presence, which means you're posting content, you're engaging social media, so it's not paid ads, but just being a part of social media today Nowadays by doing this you're going to build your brand following organically, so eventually you'll have 10,000 followers, a hundred thousand followers, the more followers you have as you post content, build this awareness.
Tip number nine is to automate email marketing. Email marketing is very important. Many e-commerce stores fall short because they spend a lot of money to get the customer to make the first purchase, but they don't. t remarket to those people through email marketing and other channels to come back and make future purchases if you could get each of your customers to make one more purchase than they normally do think about what that does to your customers revenue with email marketing allows this to be an automated way to make that happen so here's an example where you could set up an automated campaign for the holidays just set this up at the start of the year for the whole year with promotions on all these different holidays that are automatically sent to all of your past customers so that's one example there are many other examples like sending them automated emails to capture reviews of your products is another way of creating review context No way, if you get creative with your email marketing and automate it, this will scale your business to that can increase your overall sales and increase your ROI on your marketing dollars.
Tip number ten is to invest in SMS marketing. SMS marketing is The reason why that's important is because only about 20% of people normally open their email sometimes even less and they also don't open it in real time there is a delay but with SMS text is almost a hundred percent of people open the text and most of them are within a five minute window so it can be really powerful on slow sales days at the end of the month when you need to clean up old inventory like that so create a VIP text marketing campaign and one way to do this is to put a banner on your site that says hello for vi vip offers text special offers to 399 702 sign up and get an immediate 20% coupon right now by doing that you get people to opt in to get that coupon but now they are on that list for future VIP offers that you can take advantage of when you need tip number 11 is to use a CRM so Because many eCommerce stores don't really have a CRM, they are actually using their car backend to view customer data and use it as a CRM which is ineffective.
You want to integrate your cart with a real CRM so you can fill in all your customer data and even add additional data in there as you get to know your customer and therefore if you hire a salesperson or if you are the salesperson who works through the CRM and really make proactive calls to your customers you can change the life of your business if you just reach out say hey how did you get your package on time? is everything going well for you? what else interests you? can i keep an eye out for other deals coming up and let you know if you have kids where their birthdays are what they are interested in if you get to know the customer you c and save this info in your crm your salesperson can continuously follow these people and tell you I'm saying you'll see four to five times more sales per customer than you would otherwise, so it's a big investment but a big return to look at a salesperson in a CRM and connect them to your process within your ecommerce business.
The last tip, tip 12, is to create a customer care package that you send with all your product purchases to the customer, so don't just send them a bag with a logo on it, send them a nice package that has a note written on it handy that you have a coupon for a future purchase that maybe you have a referral card that they can give to a friend this will be a nice customer experience and it's really going to give them a good sense of sentiment towards your brand and probably make them come back and buy it from you again but a really important tip here is if you are selling on other channels like amazon or something like that when you send those conduit professionals with the care package the coupon and whatnot they should recommend going back to your website brand for future purchases this will increase your profitability properly and get your brand featured on your own website which is what you want to do so take advantage of these l Care packages design something really nice and when they receive your product you stand out from the crowd of other businesses you might be competing with so ecommerce is super intense we could go days with different tips but these 12 tips i think they are really the ones that are the most important so focus on these tips if you have questions call us or leave a comment if you liked the video please like if you want to share the video please do and also follow us for more tips

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