eCommerce Marketing Strategies - 12 Killer Tips | Marketing 360

In this video, we're going to break down 12 great

tips

for eCommerce

marketing

strategies

. This is one you can't miss if you have an eCommerce store. Check it. Hi, I'm JB from Marketing 360 and we help small businesses. grow with our

marketing

and design talent technology through our number one marketing platform, marketing 360, we call marketing and design crazy and we love crazy and hopefully these videos will help you fall in love with mt too so make sure to Follow us to learn

tips

, tricks and

strategies

to grow your business and boost your brand. Ecommerce marketing can be very complicated, there are so many different things you can do, so in this video I'm going to break down 12 tips that we recommend you focus on first if you check these off, you'll be successful online, so Let's jump to the right.

Tip number one is to use a good shopping cart. There are three shopping carts that we work with clients with all the time that we really love, so check them out if you're not already into these Shopify woo Commerce and big Commerce carts, these three carts are really good from a shopping perspective. SEO design and also paid search, so running paid ads even on social media has everything you need to scale your business and it also has support. team to back you up when you need help, so check out one of those cards if you don't already have them.

Tip number two: Spend a tremendous amount of time optimizing your product pages for SEO and design. What do I mean by that? Would SEO be a good product title? Okay, don't just call it something only you would know, call it within the title that people are actually searching online, so do some keyword research, find out what people are searching for your products and make that part of the title of your product also include that in the product description write a good description remember this is your 24/7 seller your product page never calls in sick it works on weekends and holidays every time someone visits your product page. they want them to want your perfect sales pitch so spend some time on that, product photography is also very important, make sure the photography is really clean, smooth, has a nice and professional design and also if you can make a product video, this is enormously valuable, be sure to invest. by making some product videos to explain your products and more details, final tips here, make sure you have trust badges on the page, make sure it says things like you have fast shipping, pre-shipping, all that if you have it and also get reviews of their products.

If you want to have reviews on your product pages, a study shows that if you have reviews on your product pages, you can significantly increase your conversion rate by up to 400% by having product reviews, so make sure you get product reviews on your page, tip number three. It's a little more advanced when it comes to SEO, but it's about making sure you have schema markup on your product pages, what this means is that when someone searches on Google right there on the Google search page, Before you even go to your website, you will see it. what Google calls product rich cards that will show your product image and some information right there on the search page, this will give you an edge over your competitors, make you a little more organically visible to people as they search for things. like Google, so here's a quick tip if you're just searching on Google.

The Google Search Schema Markup Test Tool will take you to a testing tool. You can just put the URL of your product page in there and it will tell you if you have the right information. schema markup or not, if not there are some caveats and some tips on how to make sure you add it, but if you use one of those big Commerce Shopify or woocommerce cards they usually have a good schema markup from the start so you can just write One of the benefits of that tip number four is to optimize your product feed through Google Merchant Center.

Google Merchant Center is what you'll use to run Google Shopping ads, which we'll get to later, but the product feed is very important. You'll want to make sure you have good information regarding your product title, description, keywords, that kind of stuff so that it shows up when people search on Google Shopping when you post your ads. You don't want to be out of the game when someone is searching for your product because your product feed isn't very well optimized. Tip number five is to run shopping ads on Google. Shopping on Google is very popular. People go to Google and search for something like pink shoes.

I'll click on the shopping tab, those are all ads, so if you want to be on that shopping tab, which we highly recommend, you're going to want to make sure you're running Google Shopping Ads, so invest in running product ads and then here's a Tip Optimize your product ads based on results, so if you have

ecommerce

tracking set up, you can see the revenue generated by each product and you can actually see your ROI per product on your ads. products. What you want to do is as time goes by. turn off ads that don't work as well, products that don't work as well, and increase the budget on products that work well.

This will really increase your return on investment over time. Council number six is ​​executed. Dynamic retargeting campaigns outside of your Google Shopping Ads and your website visitors so that people who visit your website and explore maybe two or three products while browsing the internet and then on the Google Display Network, which There are thousands of online websites that they access. to see banner ads for your brand that actually show the specific products that they saw, so it's very, very relevant, this is the most important thing and it wears them down until they are ready to buy those products, they click on it and they buy. your website, um, you can also run retargeting on Facebook and Instagram, so if someone visits your site, looks around, and doesn't do anything that night when they're on Facebook, like look at their feed, suddenly they'll see an ad from your brand, this will bring you back to the top of their minds and they'll say, hey, I didn't have time before to put my credit card in there because they were interrupting me, but hey, I have it right now.

This commercial is on TV, so I'm going to buy it right now. By retargeting dynamically, you will get many more sales for your business. Tip number seven is to make sure you're running Facebook. and Instagram ads, these are huge channels nowadays, people are on Facebook all the time so you're going to want to target people on Facebook and the targeting is so intense that you can be right in front of the person who would be perfect for your product, so an example like that is, let's say you sell gymnastics equipment to children, maybe girls in particular, you could actually target mothers who make over $50,000 a year and who have daughters who do gymnastics. .

How specific is it that if these mothers see these? ads, they can afford it, they are making enough money to afford it, they have daughters in gymnastics, it just makes sense that they like your product, they will understand your brand and eventually buy from you So make sure you take advantage of Facebook and Instagram ads, those two channels are big supporters of

ecommerce

stores today, tip number eight: invest in your social media organically, whether you need to do it yourself or hire someone or contract with another company that you need. Make sure you have an organic presence on social media.

What that means is that you are posting content that you are engaging with on social media, so there are no paid ads, but simply participate by being a part of social media today. By doing this, this will be built. your brand follows organically So eventually you will have 10,000 followers 100,000 followers, the more followers you have as you post content, you build this awareness, you will only get more sales. Tip number nine is to automate your email marketing. Email marketing is very important. of eCommerce stores fall short because they spend a lot of money to get the customer to make their first purchase, but they don't remarket to those people through email marketing and other channels to get them to come back and make future purchases if you You could just get each of your customers to make one more purchase than they normally think about what that means for your income, so with email marketing you allow for an automated way to make that happen, so here there's an example where you could set up an automated campaign for holidays, you just set this up at the beginning of the year for the whole year with promotions on all these different holidays that are automatically sent to all of your past customers, so that's an example , there are many other examples, such as sending them automated emails to capture your product reviews is another way to create product review content in an automated way.

If you get creative with your email marketing and automate it, this will scale your business so you can increase your overall sales and increase your return on investment. In your marketing investment, tip number 10 is to invest in SMS marketing. SMS marketing is text message marketing. The reason this is important is that only about 20% of people normally open your email, sometimes even less, and they also don't open it in real time. There is a delay, but with text messages, almost the 100% of people open the text and most of them are within a 5 minute window, so it can be really powerful on slow sales days at the end of the month when you need to clear out old inventory like that , so create a VIP text message marketing campaign and one way to do this is to place a banner on your site that says Hello for Vi VIP Deals, text something like special offers to 39970 to sign up and get an immediate 20% coupon right now, by doing so, people choose to get that coupon, but now they are on that list for future VIP offers that you can take advantage of when you need tip number 11 is to use a CRM so that many stores of Ecommerce doesn't really have a CRM;

They actually use the back of your cart to view customer data and use it as a CRM which is not effective; you want to integrate your cart with a real CRM. so you can fill in all your customer data and even add additional data in there as you get to know your customer, for example if you hire a salesperson or if you are the salesperson working through the CRM and actually making proactive calls to Your clients. It can be life-changing for your business if you just reach out and say, Hi, how did it go? Did you get the packing time?

Is everything going well for you? What else interests you? Can I keep an eye out for other offers that come up that allow you? Do you know if you have children? When are their birthdays? What interests you? If you get to know the customer, you can save this information in your CRM. Your salesperson can continually follow up with these people and I'm telling you, you'll see. four or five times more sales per customer than you would otherwise, so it's a big investment, but it's a big return to look at a salesperson and a CRM and connect them to your process within your ecommerce business.

The last tip, tip 12, is to create a customer care package that you send with all your product purchases to the customer, so don't just send them a bag with a logo, send them a nice package, have a note written to hand, you have a coupon for a future purchase that maybe has a referral card on there that they can give to a friend. This will be a pleasant experience for the customer and will really give them a good feeling towards your brand and will probably make them come back and buy. you again, but a very important tip here is that if you sell on other channels like Amazon or something like that, when you send those products with the care package and the coupon and all that, you should recommend that they go back to your brand's website to make future purchases.

This will increase your profitability and get your brand featured on your own website, which is what you want to do, so take advantage of these care packages and design something really nice so that when they receive your product you stand out from the crowd of other businesses. . You may be competing, so e-commerce is very intense. We could spend days with different tips, but I think these 12 tips are really the most important, so focus on these tips. If you have questions, give us a call or leave a comment if you like the video, hitlike uh if you want to share the video please do and also follow us for more tips, tricks and strategies like this in the future.