Entrepreneurship Summit 2023: Keynote Prof. Gerald Hüther

It's good to be back, I'm glad everyone was able to get up so early. We want to spend a pleasant hour and a half, very light and digestible, that's why I would like to leave this distant and simple attitude. I would like to see you all. Welcome to a joint exchange on the question of what is really the most important thing for someone who wants to start a company or wants to run a company and, to make it a little easier, I offer two options: Do you think that a proper way of artificial intelligence, then a GPT chat or whatever it is called today or a Strickliesel?

Now you can't answer that so quickly because most of you don't even know what a Strickliesel is. It is, but you can Google it under the table or I can tell you that it is a wooden figure that used to be available for children. There is a hole in the middle that was Liesel and

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e was a hole in her. and

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e were nails stuck into the top and then you had something like this, a ball of wool that you wrapped around and a crochet hook and then you learned how to run the stitch over the nails and then a woven fabric was created, a crochet tube and out came for the bottom okay, so I can start now and so can you, so sit back, you know the brain's favorite activity is saving energy, now you don't have to think so much and We could just let it happen and we'll see.

Let's think about what really matters when you are an entrepreneur and Günther has said it time and time again: every person is a company, so it is not always necessary to have such a large company. as a customer and yes, then we will be saved in our current society. I have to have a lot of knowledge, so I'm happy to be a brain researcher to explain to them that it's not about that, so it would be good if you know something, but knowing is something you can even outsource. You have all your equipment with you and that thing knows more than you and if a society believes that it is important for you to know as much as possible, then it educates its children to do so. they use their brain as a repository of knowledge and then there are always guessing games for the older ones who have knowledge quizzes on television so that in the end you believe that because you know a lot you are a particularly good person and the special thing about Knowing is that it has no meaning for you and that is very clear when I say yes.

I like it much more when someone doesn't know something than when someone has recognized something. Now it gets a little more exciting because. knowledge process and that means I start to deal with something and then I recognized it, that's me, the knowledge has nothing to do with me. Anyone can tell me that, anyone can tell me that I can learn it by heart, it has no connection with me, but once I recognize it, then it is mine. We're talking about GPT chat and digital devices and these artificial intelligences. They can't do that. They can't recognize anything, they can only recite something.

They have been fed, that's why they know so much and now you can give them all the knowledge in the world and then they know even more than any of us and we don't have to worry so much about it, it's actually impressive. because knowledge is of no use to you because you have not recognized it because you cannot act from knowledge and and in German now there is a higher level because once I have recognized it it is only my cerebral cortex that I can I used it to recognize it, but that doesn't mean that once you've recognized something you have to do it, so you may have recognized that smoking isn't that good for your health, I can justify that I think.

I can tell everyone because I realized it, so if I just know it's stupid because then I can tell you something else because there are so many ideas about what you may find so important or not, but once I've recognized it myself. I can tell everyone but that doesn't mean I have to stop, I can just keep going, just because I recognized something doesn't mean it's really any of my business, this is the crust here and that's why I love German that in German there is one more level that means understanding, understanding. Now you notice that it slides into the body, now what you have recognized is also connected to the body and in understanding you discover the world, that is, in doing and that.

It is much deeper when I can say that I have really understood it now I understood it sensually and physically and the greatest and most beautiful thing there is and what suddenly makes everything so wonderfully easy is when you have understood that something that works comes from being of foot, which is to say, when I understand it then we use the term understood, of course completely stupid but if you take it seriously it means that it goes from head to toe when I really understand something then it has penetrated me so much that I can't stand it anymore. like before, that's the difference and now we're going to strickliefel and that and digital artificial intelligence and then you notice that when you do knitting, you have to wrap it with this wool like this and then with your hands, so you have to do it, you can see what you are doing and how it connects with the points when you do it by memorizing knowledge and if you then follow it with a lot of effort and dedication, then the result comes out in the end. below this tube is woven so in business language it is called gain at the bottom the gain comes out and the gain only comes out at the bottom when you have woven correctly at the top and that gives me the opportunity to show it as an image that what What's happening up there has to be successful and then the result is the sausage that comes out at the bottom, that's a byproduct of success and when you get to the top edge it goes and it's always like that, so it can happen very easily that you know the way and that it gets tangled, so to speak, and then no more sausage comes out of the bottom and that would be very desirable for businessmen or people.

Don't stop at the level that you know what a Strickliesel is, but that you've experienced it at some point in your life, that you need a certain level of competence on how to make it and then a little patience and that, but never the sausage in it it really comes apart if you don't put in the dedication and when you see such small children who then realize this fabric and first understand what it is about and understand that you have to work at the top so that the sausage comes out at the bottom you can experiencing how those with H forgot to knit in Strickliesel and that now brings me to the current questions of our current world because now we can do everything in order.

I will take an example that is a bit relevant here. I'll take up the topic of skilled labor shortage, skilled worker shortage if I take my GPT chat and ask what do you know about the skilled worker shortage? He tells me what we always hear and what everyone writes because he. You can't get your information any other way, so you repeat what many people think comes to mind in the world regarding the shortage of skilled workers and say: if there is a shortage of skilled workers, you have to increase the attractiveness of the

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ession by paying more salaries and valuing people more and if you still can't recruit enough then you have to recruit them from outside, understand it and the whole litany comes from the chat of artificial intelligence and from someone who has once he recognizes what It feels like when you get into knitting with the Strickliesel, it will ask the question completely differently and then fail.

The artificial intelligence in this question will not ask how can I get more qualified workers, but how can I get people who like it. be skilled workers, that's a completely different question, so I and if you're honest as a business owner, then you need to. There really isn't anyone who just does their job as a specialist. If you're completely honest, you know. that the company will only be truly successful if it has committed people, who enjoy what they do, who like to get involved, who think together, who think about things looking for a solution together with others and that does not work by training a specialist and accept them in my company for payment and transfer the task and we all know it, I don't understand it either, that is too much convenience for the brain and an energy saving mode.

I don't know how we came up with this. idea that the shortage of skilled workers would help us in some way if we now brought skilled workers from somewhere to do what we imagine, because these skilled workers do something without enthusiasm and without joy, but only so that they can earn money and that is why You can tell them what to do and what not to do and if they don't do it right then you can replace them with another person and then you can also replace them with a machine or a robot and that happens anyway and all that Human activities are such that for me They are carried out in the same way over and over again and that applies even to lawyers and surgeons, all these wonderful

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essions and activities.

Can you see these specialists who work in such a way that? They just do their job. Processing them can be replaced by digital devices with robots and and machines and that will happen, but anyone who has had the experience of using my knitting kit is how wonderful it is that with so much dedication you can lift these stitches. there and comes out at the end. This is someone who does his job with dedication, that is, the gardener who now does his job and works on his work plan and then with this blower takes it all away in the fall, my God, no one needs that, so you too you can do it.

You can also replace them and there are already these lawn mowers that work automatically and now I come to you and what concerns you. You can't build a successful company. such specialists because you would need them Knowing this enthusiasm, having this sparkle in their eyes, you need a gardener who loves his roses and the gardener who loves his roses cannot be replaced by any machine or robot and that is where the difference between stricklies begins and the jat GPT and now it can happen to you when knitting with the Strickliesel (I stick with this photo) that you get tangled with the Paden and then the gains run out and you know that it comes out all the way but then you get tangled and that's what It happens to us humans.

Of course, this also means that throughout your life you can engage as an entrepreneur alone and together with others and that has to do with the fact that we have a brain that is not yet fixed by something through genetic programs or that somehow the circuits are already there. I tell them every time it's just set up on the fly, a lot of networking options are made available and then we look at or figure out what you might need in the world where you're on the go and what you need is written down and there's something that's a process of self-organization and there is a basis for this process and that means that it is always connected there so that a network is created with the help of which the system (now this brain) and its way of functioning and its structure can be maintained with the least energy possible, so it all comes down to this second law of thermodynamics that every living system must be such that it does not need more energy than there is and that is why everything that is alive is optimized to save energy and that's why now you can understand why our brains like it better when everything is peaceful and pancakes and stuff. so we have such a beautiful idea of ​​what everything would be like if everything fit together as it is in the kingdom of heaven or in paradise and then you know that this doesn't work at all, then this state where everything fits together, that would be the one in which there is no would use more energy and you only experience it once in your life when you just died then everything fits together and before that as long as you are alive it never fits together and we may not like that because it takes a lot of energy to think about it but that It is the hallmark of life, that it never fits, life is open and there is always something that has to enter.

I have to eat something and once I've eaten something, okay, I don't do it. I don't have to open my eyes again and when the LZT falls it no longer fits, so my whole brain and my whole organism is constantly busy trying to somehow integrate what comes in, so that's what it means to make it fit again. . I am constantly changing, that is learning, learning is the constant attempt to make it fit again after it has been mixed and now suddenly you understand how it works, so this adjustment means that if you want to express it scientifically, it is called coherence must, so to speak, It does not fit statically, but rather moves along the way.

It has to find the balance or fit again and again into the movement of growth in this process and we do it throughout our lives and then we experience it. over and over again that there is something. It's annoying again, she looks at me so strangely and then I have to do something and make it fit again and what the brain remembers and what's anchored in the brain is not the problem she just looked at. stupidly, but what is anchored in the brain. The solution I've found is that I don't look at it anymore and just talk to you here, or I just smile at her and see if she reacts and then she stops looking at me so strangely, so now it's okay.

Well, it all sounds so casual, but that means that in life we ​​always get into situations where it no longer fits. The most important situation in which it really no longer fits. 100% is when we have to experience being treated like an object. That's why I said before the Gänseliesel with this Strickliesel because I come from Göttingen, they have a Gänselieselwhich is something different, so the example with the Strickliesel makes it clear that the child experiments as a subject in this process, not just anyone else, I made the sausage, but I am the designer and that is why it is so nice when you can design something where something comes out when it's so cute because every child is born with this basic need for design options, that's why everyone is curious, they always want.

You can't stop a child from starting to mess around in the world and build something or do crafts or try out how something works. We are all extremely interested designers. , so to speak and then you get going, that's a basic need when you're designing and the other thing that you bring with you into the world, that's connection because you come out of that connection and suddenly you're looking to find that again and in the moment when you treat me like an object, when I realize that now I'm assuming that you're looking at me so strangely and I have to wait for you to jump right up and tell me that I'm not using the right words here, then I get like this incoherence then You make me an object and since I am so used to it and it has happened to me so many times that people have insulted me and made me an object, it is not like that.

It doesn't bother me anymore. I've found a solution and that's why we all sit back and don't have to cry when we become objects, but we turn to the solutions we found there and now Ken, let's see. what kind of solutions are those, then if one of me if one of me then if if someone makes me the object of their expectations then I have then I am then my solution is I will run away no, but it could also be coherence I would go back to the brain if I did what they say: there are different solutions: one person does this, the other does this and that and what and the children really try what works and they also watch how the adults do it and and when they realize that the skin father is in the family and is violent and gets his way and the child has a problem with his friends or his mother or his siblings, so he comes and looks for a way to solve it. problem and finds the solution in the way his father does, and of course he would be stupid if he didn't follow his father's example where he can do it so well, so it's not like you're going to be influenced or taught this violence.

It is a violent behavior or that is inherited, but rather violent. You adopt the behavior of other people who are successful with it and that makes things interesting because then you have an idea of ​​what you really have to do to prevent it from happening. and when I get into a situation like this I become the object of parents or adults or if I become the object of the expectations of others, their intentions and objectives, their instructions, their evaluations and their measurements and, what best of all, from your orders, then that is the worst incoherence that can arise in my brain and then I have to find some solution, if possible quickly and that is what leads to tangles, it is like with knitting when that is when so when then I'm just on it and I finally have it like that and suddenly someone comes and drives me crazy because they say you have to finish faster, faster and then the faster I have to find the solution, the more pressure I feel now, like This inconsistency is not easy to bear, it is accompanied by fear and physical reactions.

The faster the pressure is, the more urgent it is to find a solution now and the faster the solution has to be found, the more wrong the solution is because my brain. I don't care if it's still good in the long run if I now learn to successfully assert my interests, like my father, by beating others. But in the long term it is a problem and I don't want to go through that now. Then you can calmly ask yourself what big problems you had when you realized that you were treated like an object and what solution they found then.

One solution is that they don't see you, that you become visible if they don't let you be. part of this, that you then find a small group that you then merge with so that you can, even if you are turned into an object, you can just do that, do like the others who do it, adopt their pattern and then you just turn others on objects and then on the playground you can hit others and steal their car or determine what is being played here and then when you do it. If you use it so successfully on the playground, then it's not like that.

It is already unlikely that you will also use it in kindergarten and school and in the end become a manager. Yes, there are people who enjoy it because it was a solution for other people. We don't even have to say if that's good. or bad, it is unfavorable for the company in the long term, but first they are equal and that is what we call complications, so it is like Strickliesel where the G gets hopelessly tangled, nothing comes out and at some point the person in The question finds himself trapped in their own solutions that they found themselves, which at first seemed quite nice, but over time become more and more stupid, so some go shopping because they have problems with others and others have to constantly meet.

Because life is very difficult and some people always have to be right. They come all the time and want to convince me that they're right, that's the solution, so all this smart shit and can do everything and know better, that's it. the whole solution and that's what makes it work a little bit easier for me now and I hope that even if you know someone like that, then it's no use showing them that you're smarter, but it's useful if you try to understand. He likes Strickliesel and I say, "Okay, that's your solution to a problem I had and it won't get any better if I make him the object of my evaluation again and say, stupid know-it-all, stop it, but I'd have to do it." invite him now and encourage and inspire him to at least have one with me now.

If other people have a more favorable experience, that's fine because then I'd leave it to their subjectivity. If I try to change it, I'll make it the object of. My attempts to change that can't work. He already know it. He reacts the same way as when he saw this. This complex has built all the nonsense in your brain, so say goodbye to the nice old idea that you can change anything. of your employees, your life partner or your children or your parents. Create conditions or open spaces of possibility in which it is very likely that he will want to change himself based on this experience, and then and now it gets interesting. we can change others because we like these old ideas about learning at home, which come predominantly from learning theories and then again from behaviorism and the old Paflov and whatever they are called and the ones that were not about people changing, but about people changing. they acquire something, change their behavior, so to speak, that should behave well That should sit still, that should do its job, if I tell you to do it, that should happen too and that is conditioning, that You can make people They behave the way I want, but that's just training and training and I haven't changed them because as soon as I leave, my rewards stop coming or are no longer big enough. , you call them incentives, then they fall again because they haven't really changed, they do something like that, now they are doing something the way I want, but nothing has happened inside, the old ones are still the same and when my training methods no longer They work, the old ones come back, so what I would have to change is the attitude with which this behavior is controlled and I cannot change this attitude because the attitude is the result of experiences made by oneself, this is only possible if I can achieve If this person does it in a situation where they have another, more favorable experience, then they might also develop another, more favorable attitude, and I can't get anyone to have that experience.

Let me experience how nice it is when you don't fill up on chips at night, but I can help you experience how nice it is when you have a slight feeling of hunger and then there is nothing and suddenly, in reality, you feel very light because That is the natural state of human beings. That is the natural state of human beings, it is not that they are full, but that they are a little hungry and when you are a little hungry then all this. The metabolic processes are activated because the body then tries to cope better with the little and has to regulate everything, so to speak, and the body learns to regulate the processes, so to speak, because it is not so full and the result is that it actually I worked on it for years.

It's only half as much as if you were a rat. This is also the case with humans, but it is overshadowed by many other factors, but if you are a rat and you only give them. half as much food as they would voluntarily eat. Then they live almost twice as long and are free of chronic diseases, which means the feeling of hunger is really great, but no one can experience that if someone never encourages them to try it. what it's like if they don't do it because they feel a little hungry just like the fact that your stomach gets full then and when you realize how nice it is, you actually feel a lot better and you're a lot more awake and everything feels much easier when you are a little hungry and not so full, then it becomes an attitude and attitude means that I never eat more than I need in my life, so I still feel a little hungry.

You realize that's it, I have. changed and I can only make this change if I want it myself and no one can force me to do it, so I can only hope that someone will come and invite me and now I will move on to the serious things when you are. the boss of the company later or now, we will talk about it right now, so the question is how can I invite someone and the answer is you can only invite someone if you like them, you can only invite them because you are the boss You have to like them or You should say something serious.

Being interested in this person and I had to feel that, that means that we are moving out of this level of understanding and we have to engage with each other in this new world that we have. call a new job, it is no longer about enlightenment and knowledge and I will tell you how to do it and if not, you will be fired, but it is about the question of how do I help you fall in love with your job in my company, or that you suddenly feel that what you can do and maybe even something that matches your talent.

It's a good idea that nowhere else can you implement this better and you can bring it with more joy and combine it with what others can do. create a better and beautiful overall result than in my office of this company and if that were the case you would come every morning with enthusiasm because I am happy that you can get involved here again and that would not mean that I have to force you to do your job like an automaton with my incentives and pressure methods, but then you would be a skilled worker but then you would be a person who likes to work as a skilled worker and now we have the answer to the question I asked at the beginning if I want to have people who like to do what they do because I realized that only that has real value and that other people can also do it with machines, so I would have to give people the opportunity to experience how nice it is to be able to design something themselves, but now you can't design anything on your own, that's even possible with the Strickliesel, so I can.

Then I do the same thing with the knitted wool, but there must be someone there who made the wool and when the sausage comes out from down there, what am I supposed to do with this stupid sausage? I still need someone who is happy with me. I made a long sausage like that, that's what they used to make, they were rolled up and sewn together and then there was a handle, you always gave it to them. your mom for a year and then for a year you got a handle like that and with enthusiasm because that was it.

My handlebar and mom hung it out front, so I need people who want to get involved in the community with others. , and now we are entering the area where it is getting interesting because many companies have gotten terribly involved because of that Yes, a company or company works like a human organism, in the company there are employees in the organism or in the brain there are cells and not It doesn't matter how many there are, it's about how well they can work together to create something good, things work out and if the people in my body or in your company are too complicated for me if the liver cells in my body I argue with the liver cells the lungs about who is better and who can do better after one day.

That's it for me because then no one will do their job right anymore, but the liver cells should enjoy being a liver and there are wonderful tasks for the liver, what they can do and yes, it's no laughing matter because that's what What do you think. Development also rather than what happens during the embryonic period, it is the cells that can do anything, just like our children. Cells that can do anything are called omnipotent cells. The cell with the greatest potential because it could become anything is the egg after fertilization, half of it is still there because this sperm has carried some of the potential of this egg. what you had before fertilization has already disappeared after fertilization because the male sperm has determined that it becomes male or female due to thechromosomes and that means that we had the greatest potential when we were an unfertilized egg and from then on it goes downhill and the only thing we can do then and what is already quite significant is that we can awaken this potential again at any time in our lives. lives.

So now it's for these cells in this group of embryonic cells to go into certain areas, some inside, some outside and they react. To this with certain recovery of certain genetic sequences, they produce certain proteins and then the external ones are different from the internal ones and that is where they come from as well. At some point they will react to this world with solutions and you will get the solutions from your genetics. code and by implementing these solutions, in a short period of time, at some point, one liver cell and the other, one lung cell, the other nerve cell, and you can't say that they were forced to do it, but they Rather, they had a living environment like a child that grows in us, they have a living environment in which it was more convenient for them, where it was more coherent to take on this task and then they were a liver and there is no point in being a liver if there is no lung and that's why a company would only be a good company if there were many skilled workers with different qualifications who knew that everyone is part of something bigger and this and that is something like that then that is what is called an individualized community that depends on everyone, both the lungs and the liver and of each employee, also the one in front of the door, it matters to everyone, but only if we all take the path together, something will come.

That's where we want to go and that doesn't really work because it's a problem we have as humans, we are all individual beings and we do not become one of those Organisms where one is a lung and another is a liver and all but each of us are, so to speak, independent and can think for ourselves and that's why we are all independent individual beings and if now we form a community then it is not so easy, it can become an easy refuge And that obviously happened in the history of humanity, maybe not in the phase when we were still running like small groups and we were hunters and gatherers.

There were so many things that had to be paid attention to, that someone could be responsible for everything. and needed it There was no leader to tell others where to go, but when they were established, certain activities were more important than others, i.e. raising goats and growing grains, and so some people in this community took on the role of leader . , so to speak, and they didn't have to get involved at all, the very fact that they could do something that was much more important than what the grass woman and the tracker had been able to do so far gave them this situation. that they were suddenly asked, that they were revered, that they became leaders and then of course they realized that it's not that bad in the brain-saving mode position and of course it's better when you have something to say that when you have nothing to say and then they stayed in those leadership positions and made sure that no one gave them or took more from them and since then we have had a social model that creates coherence of how we organize our coexistence without everyone running like chickens and a lot of energy is being spent and that means a hierarchical order structure, ideally authoritarian from top to bottom and in this authoritarian hierarchical structure Structures of order yes, there is simply order, that is, they are coherent, suddenly you can do things that no It doesn't work with a bunch of chickens like that, you can build the pyramids, the irrigation system at the lowest point and if an enemy comes you can scare them away in a closed formation and that's it.

The system is totally superior to these hierarchical arrangements. Of course they have the disadvantage that they turn the individual into an object, the lower down the worse, but the advantage is that no one likes it as much and looks for a solution when they are always the sweeper below. there and therefore they are strict. In a system like this, people automatically make an effort to get up and what is the best way to get up, as you all know from external companies, first making an effort to show performance and then the best way to do it. to do something is to invent something new or something new brings a good idea to the world that they need and if that's the case then you get a promotion and then you get promoted and then you're no longer an object to so many people. and this IP is so Bert that's why Yes, it generates performance and innovation that this has prevailed around the world.

We have had this for 000 years and it has made possible everything we have achieved so far as humans. a side effect that we are only now noticing and this side effect means that it is now like this. A lot of efficiency has emerged from these systems and they have brought so many changes to the world with all their ever new ideas, the world has become more and more colorful and diverse in the end globalized digitalized everything depends on everything else and now, dear ones, we are experiencing the which then happens when it's complicated enough now we know, now we realize that we have such a complex world in which these structures of hierarchical authoritarian order can no longer function.

We'll try this a few more times. Somewhere there will always be some who rise to the top asking and saying this is how it's done and there are also enough people who are just waiting for someone to come along and tell them how it's done but it's no longer a sustainable long term solution. We have to get out of these numbers and these structures in which, so to speak, we can tell each other. a hundred times we have a democracy Even in this democracy we are constantly becoming objects. Parties are hierarchical, unions, associations in companies, in many cases it is still hierarchical in schools, anyway the educational systems are all hierarchical. , the health system is one of the hierarchical systems that I know and hierarchical systems tend to want to stabilize, they do not allow anything to change because that then calls into question the entire system, which now makes it a little clear what positions in which we are now and how we can get more and more involved as individuals and as a community and now we can think about how to get out of this.

I had already said that we would have to invite each other. to an event like this because I believe that this is possible here, that we can invite and inspire each other here to see if things could be different, without these constant attempts to objectify the other person and lecture them and tell them what should do, etc. and so on and then they said you can, but only one of them can only invite another person if you like the other person and you would have to like the one who annoys you the most with their behavior the most, so that one they are really terrible, you would like that they would change and you would have to invite them to have another new experience, and now the question is who can do that, who can invite people even though they are actually not the type of person that you would like to invite them.

Only someone can do that and is capable of looking for something in each person, no matter how stupid they are, that they can like. That's when you, when you get involved. In that, you only look at the other person to see if it is not like that, although everything speaks against it. There is something you like, then you can invite it. So you invite that part and the whole person always follows and now the The last question is and then I stop knowing who can do something like that, like liking someone who doesn't like it at all or at least wondering if there isn't something like that and The answer is that only someone who likes himself can do it.

Do that and we could talk about it again now, but I think I'd rather stay silent right now because I've had the experience of asking people on the street like this: Do you like you? Everyone says yes and then. You have to know what they mean when they say yes, that they like each other, that is the construction they made of themselves, the idea that they correspond to the idea they had. The problems at his parents' house have disappeared and now they sleep under the bridge and when I ask you, do you like him, because he found a solution to the problems he had, he is happy about that and the other one did it differently, that means he like them because somehow they are still alive and then there is something that you already have in yourself before you think about who you are and what is important in life, that is what psychologists call the authentic self and what you were already born with, it is not the large cortex or the frontal cortex, is the The whole person, the whole baby already has something called the authentic self, that is a kind of feeling of self and I would invite all of you to talk about it, think about everything that has happened to them in life, what they have done and where.

You knew it wasn't good, so even the kid on the playground who picks up the shovel and adopts his father's pear-skin solution strategy knows in his heart that that's it. There is something wrong with him that he knows and that is why he cannot stand it one bit and the more you bend and the more you adapt to the expectations of others and the less you are, so to speak, in your subjectivity as a designer of this life. , the more we no longer like each other and that is terrible because people who don't like each other can't stand others either.

In reality they are needy people and we don't need more of that and that's why I'm glad. that today I have the opportunity to introduce you to three people who are also entrepreneurs and who have been trying to run their company for several years in a way that roughly corresponds to what we have tried to explain here, that is, that people First of all, I have the feeling that it's cool that they belong and that creates this need for connection and secondly, it's cool that they see me with my skills in this company and that means that I also want to get involved and create something together with others. and what we notice when we look for such examples.

What you have is that it can always happen differently, so development is good if it has gotten tangled in the company or with the development itself, you can pull the thread and then it unravels, but there is another thread somewhere else that also you can pull, it doesn't matter what thread you pull, the main thing is that you pull and it is falling apart and that is why I am now happy to introduce you to a good friend, Bodo Jansen, the founder of upstalsbom. Many of you will have seen the movie.