Steve Jobs introduces iPhone in 2007

this is a day I've been waiting for two and a half years, every once in a while a revolutionary product comes along that changes everything and Apple has been fine, first of all you are very lucky if you can work on just one Apple has been very fortunate in his career because he has been able to introduce some of these to the world. 1984 we introduced the Macintosh. It didn't just change Apple, it changed the entire computer industry. In 2001 we presented the first iPod and no. It just not only changed the way we listen to music, it changed the entire music industry.

Well, today we present three revolutionary products of this kind: the first is a widescreen iPod with touch controls, the second is a revolutionary mobile phone and the third is an innovative Internet communications device, so three things: an iPod widescreen with touch controls, a revolutionary mobile phone and an innovative Internet communications device, an iPod, a telephone and an Internet communicator, an iPod, a telephone, get it? These are not three separate devices. It's a device and today we call it the iPhone, Apple is going to reinvent the phone and it's not here, it's actually here, but we're going to leave it there for now, so before we get into the details, let me, let me talk. about one category of things, the most advanced phones are called smartphones, so they say, and they usually combine a phone plus some email capability, plus they say it's the Internet, sort of like the Internet for babies in a single device and they all have these little plastic keyboards. uh and the problem is they're not that smart and they're not that easy to use so if you do a basic business school graph with smart access and easy to use access phones, regular cell phones are kind.

By the way, they're not as smart and, you know, they're not as easy to use, but smartphones are definitely a little bit smarter, but they're actually harder to use, they're really complicated just for the basic things that you know. It's hard for people to understand. Let's find out how to use them well. We don't want to do any of these things. What we want to do is create an innovative product that is much smarter than any mobile device and super easy to use. This is what the iPhone is good at. so let's reinvent the phone now let's start with a revolutionary user interface which is the result of years of research and development and of course it is an interaction of hardware and software now why do we need a revolutionary user interface ?

I mean, there are four smartphones here, right, motorola q, blackberry, palm, treo, nokia e62, the usual suspects and what's wrong with their user interfaces. Well, the problem with them is really in the bottom 40, it's these things here, everyone has these keyboards. there, whether you need them or not, and they all have these control buttons that are fixed in plastic and are the same for each application, well, each application wants a slightly different user interface, a slightly optimized set of buttons just for her and what happens. If you come up with a great idea six months from now, you can't run out and add a button to these things, they're already shipped, so what do you do?

It doesn't work because the buttons and controls cannot be changed. They can't be changed for every application and they can't be changed in the future if you come up with another great idea that you want to add to this product. Well, how do you solve this? Turns out we've figured it out. We solved it on computers 20 years ago. A while ago we solved it with a bitmap screen that could display anything we wanted, we put in any user interface and a pointing device. We solved it with the mouse. We solved this problem, so how are we going to bring this to mobile?

Well, what are we going to do? What we're going to do is get rid of all these buttons and just turn a giant screen into a giant screen. Now, how are we going to communicate this? We don't want to lug around a mouse, so what are we going to do? A stylist, right? Let's use a stylus, no, now who wants a stylist? You have to get it and save it and you lose it. Yuck, no one wants a stylus, so let's not use a stylus, let's use the best pointing device in the world. world we are going to use a pointing device that we are all born with we are born with ten of them we are going to use our fingers we are going to touch this with our fingers and we have invented a new technology called multi-touch, which is phenomenal, it works like magic, you don't need a stylus optical, it's much more accurate than any touchscreen ever shipped, it ignores unwanted touches, it's super smart, you can do multi-finger gestures and, wow, we've patented it.

So we have been very lucky to have brought some revolutionary user interfaces to the market in our time, first was the mouse, second was the click wheel and now we are going to bring multi-touch technology to the market and each of these user interfaces Revolutionaries have made a revolutionary product possible: the Mac, the iPod and now the iPhone, so we will build a revolutionary user interface on top of that with software. Now the software on mobile phones is like baby software, it is not as powerful and today we are going to show you innovative software that is at least five years ahead of what is on any other phone.

Now how do we do it right? We start with a solid foundation. The iPhone runs OS 10. Now why would we want to run it? such a sophisticated operating system on a mobile device because it has everything we need it has multitasking it has the best network it already knows how to manage power we have been doing this on mobile computers for years it has incredible security and the right applications it has everything from coco and the graphics and it has core animation built in and it has the audio and video that OS 10 is famous for, it has everything we want and it's built right into the iPhone and that has allowed us to create a kind of desktop applications and networking, not the paralyzed stuff found on most phones, these are real desktop apps.

Now you know, one of the pioneers of our industry, Allen K, has had many great quotes over the years and I came across one of them recently. that explains how we see it, it explains why we do things the way we do them because we love software and here's the quote: people who are really serious about software should make their own hardware, you know, Alan said this 30 years ago and that's how We feel it and that's why we're bringing innovative software to a mobile device for the first time. It's five years ahead of any other phone.