Steve Jobs: How a Dreamer Changed the World

today we present the iPad, the new iMac, the iPod, ioto, MacBook Air, iTunes, he is a revolutionary, he was one of the most creative and daring CEOs, a global icon who shaped the

world

of technology and media for more 30 years old, computers, music, movies and mobile phones. Transformed by Apple's Steve Jobs, he was a brilliant visionary. Few executives in history suffered such painful setbacks that it seems like

jobs

went sour and were a total failure or enjoyed so much success. Steve I love you and Steve came back and started what I think is the biggest change in the history of corporate America a very remarkable man, extremely intelligent, a fascinating and fascinating leader of people,

jobs

went from almost wasted This amazing fortune and ruin himself, to rise as a billionaire with a bright future, Steve Jobs was a true son of Silicon.

Valley was born in 1955 in San Francisco and grew up in its free culture of experimentation and innovation. Alan Deutman is an author who has written extensively about jobs and Apple. Since his adolescence, Steve Jobs was greatly influenced by the counterculture of the 60s and 70s. You know he loved the Beatles he loved Bob Dylan he enrolled at Reed College in Oregon but dropped out to travel after just one semester Robert X Cringley He was the 12th computer employee at Apple when I met him he was I think 19 years old he had his hair down to his waist and he only ate fruit and he was clearly a hippie when jobs returned to his childhood home in California he became interested in what then it was a completely new concept, the personal computer, he joined the meetings of The Homebrew computer club with a man who became his partner in the founding of Apple Computer Steve Wnc people are rising up these computers are going to revolutionize life and I felt like, my God, I'm part of this big revolution that we're talking about, everyone will have a computer at home and no one in the outside

world

believes us.

Projects that I would design and build very frequently. Steve said he knew how to sell it. Jobs at WNC took time off from their day jobs to settle in the family garage in Los Altos. I didn't have a phone to call the computer stores in the garage that was in Steve's bedroom. The team's first computer, the Apple One, when the tech industry in Silicon Valley eliminated jobs, they saw the opportunity, the punishment for failure, for going and trying to start a company in this Valley is non-existent, there is really no penalty for failure, neither psychologically nor economically, in the sense that if you have a good idea and go out and start your own company, even if you fail, you are generally considered to be worth more. to the company you left because you had acquired all this valuable experience in many disciplines to make their ideas a reality.

Apple equipment needed capital work. convinced angel investor Mike Mara to invest around $90,000 and a line of credit in the fledgling company was exactly what they needed to create their new computer, the Apple 2, what was revolutionary about the Apple 2 was the use of color, the fact that which had a built-in keyboard and was the first to look like a consumer device, so it was a huge success, you know, it was an amazing success from the beginning. Steve came to me one day and said, "You realize that our actions are worth more than what our parents have ever made in their lives" and I was stunned: what the hell can you have that much and then?

Six months later, you have 10 times more: They were the stars of Silicon Valley and the cover boys of a new industry. Michael Moritz is a former Time magazine reporter and legendary Silicon Valley venture capitalist. There is always that feeling of anxiety and tension associated with the question. How can we follow this in 1979 in a stock deal supposedly worth $1 million? Steve Jobs was allowed access to Xerox Park, the company's famous research and development laboratory, and his team saw the future here in the way computers would be used, including the use of graphics. and a small device that had not yet been revealed to the outside world a mouse and you watch two programs that once and I was stunned watched three programs at once and I thought, "My God, once you have this machine, you will never go back" you go wanting to go back is a one-way door your computers are going to be this way and you will never go back Leander Kany is the editor of the Cult of Mac blog and the author of the book Inside Steve's Brain that Xerox had invented. the whole paradigm of modern computing, but they had no idea what they were sitting on, but the jobs they did.

He wanted to bring the graphical user interface to the Apple computer, but first he had to deal with a power shift that was happening within Apple that Apple's board of directors wanted. an experienced executive to be president of the company Jobs interviewed dozens of candidates before zeroing in on someone outside the technology world. Pepsi CEO John Scully, Steve in those days had long black hair and very piercing raspberry eyes, looked at his running shoes and then looked at me and said, Do you want to sell sugar water for the rest of your life? life or do you want to come with me and change the world?

And it was like someone had taken my breath away for a few weeks. Later I was working at Apple so that Apple computers could prosper, they also needed another successful product. Jobs thought he had it in a powerful business computer called Lisa, but Apple's board of directors refused to give him jobs on the project. He launched into another project, Macintosh. He felt that this would open the market, or rather, adequately characterize Steve's brain, or rather, the market should open, you know, if the market made any sense, he set up a building in the Apple complex and his intense Drive began. to take his strength. toll on Mac's team people would bring him work to see it it was 1:00 in the morning sometimes Steve would say I'm not even going to see it and they, well, Steve, I've worked on this for 25 hours and he said, I know. , but it's not good enough, you know, go back and work on it some more.

Some of them just broke up, just quit, some of them ended up saying they would never work for Steve again, they just could. When the exhausted team finished, they had a revolutionary new computer, many of us have been working on Macintosh for over two years and it turned out to be an incredibly cool guy, Kawasaki was the software evangelist on the original Mac like 60 seconds after I saw the demonstration. Macintosh was so cool Angel started singing I mean it was a beautiful experience this was supposed to be the computer that mastered the complexity of everything associated with the computer world to make it available as Steve would say to me Mortals the day Cate With his intuitive sense of marketing, Jobs unveiled the Mac with a binding commercial aimed at IBM, the computer leader.

It aired nationally only once on Super Bowl Sunday in January 1984, but the impact was explosive; We estimate we got $45 million in free advertising. broadcast over and over again on television networks around the world because no one had ever seen a commercial like this before, but the excitement surrounding the Mac launch did not translate into sales and the employment situation at Apple became the big question that he raised. at Apple it cost the company a lot of money, so Steve was considered a spendthrift, he was considered self-indulgent, he was the largest shareholder, but also a bit of a brat, the thinking was that Macintosh had not penetrated a business, we need more mature leadership some adult supervision to run the company in 1985 tension at Apple Rose when an internal power struggle threatened to tear the company apart I said, Steve, we're a public company and I have to tell the board where we are in terms of inventory in terms of sales performance and we are in trouble when Hit got to the point where he identified Scully as a rival, decided he had to eliminate Scully and to Steve's surprise the board sided with Scully, the reaction The instinctive instinct of conventional people is to shove what they see as disruptive forces aside, and Steve, Apple's co-founder, was ungentlemanly.

He accompanied the ex that B fired. He almost destroyed it. They fired him from his own company. I mean, he thought it was the UN. The jobs were not regrouped quickly and five senior managers were taken away. starting a computer company called Next, there were all kinds of ideas and it turned out that I wanted to go back and create the most incredibly cool computer once again, something that would help change the world. Very modest ambitions, the company struggled to find a market for its expensive new computing work. If they were faced with a difficult decision: abandon the computer or face bankruptcy, it was a big problem when they realized that very few people were buying their hardware, but it turned out that their software was simply awesome.

The decision to ditch the highly engineered computer and focus instead on selling what powers the company's fancy operating system. I think that period during which he wandered in the desert was a period filled with adversity and I believe that people come back from adversity, if they can come back from adversity, they come back stronger, sharper and much more prepared for battle in a 2005 commencement speech at Stanford University, Steve Jobs revealed for the first time some personal details about his early life. My birth mother was a young single graduate student and she decided to put me up for adoption.

My biological mother found out. Later, my mother had never graduated from college and my father had never graduated from high school. She refused to sign the final adoption papers. He only relented a few months later, when my parents promised I would go to college. This was the beginning of my life. In his life, he was raised by parents who adopted him, they were manual workers, salt of the earth people, they were good parents and, but they were not intellectuals, later in life he discovered that his biological parents, uh, were intellectuals and his biological sister turned out to be a brilliant novelist Mona Simpson in 1991 at the age of 36 he started his own family when he married Loren Powell they had three children in addition to his daughter from a previous relationship works called these years after Apple his professional life more creatively and personally satisfying was also

changed

dramatically just after his ouster from the jobs Apple bought a Lucas Films company that would become a household name, this small animation company called Pixar hired John Lasser, a Disney animator, his The goal was to create fully computer-animated feature films, and Hollywood was interested in Pixar.

He made a deal with Disney to work together to make Toy Story. In fact, I made the deal with him the moment he got into the movie business. His instincts were impeccable. He invested his money. His personal money. It was up for grabs in 1995. Job's investment in Pixar was about to pay off in a big way. I am Buzz Liyar, I come in peace. Oh, I'm so glad you're not a dinosaur. Toy Story Pixar's first feature film was a box office success and became the highest-grossing American film of 1995. Pixar actually created probably the most successful genre in the film business today, which is computer-generated animation, when Pixar went public Steve Jobs became a billionaire.

It had been more than 10 years since Steve Jobs was fired from Apple and the drama and turmoil at the company. It continued to get worse after Steve left the company it lost its Compass it lost its mission it lost its founding spirit its products became old and obsolete and throughout that period Microsoft had become stronger and stronger Windows computers accounted for almost 80% of the market Apple's market share could not exceed 11% and its co-founder Aled was sitting on an operating system that could save them they wanted the next operating system in an ironic and surprising turn of events The computer Apple then bought for more than $ 400 million we're going to be building our next generation operating system with the next technology selling alongside Apple, that's genius, uh, you just have to say: wow Steve Steve Jobs returned to the company he helped create and became director interim executive and thus began what I believe is the biggest change.

In the history of Culbert America, it really was his greatest Hour and he stepped up and put things back together around a cohesive Vision because he came in as the rainmaker, called a big meeting in this big meeting room and said, you know what's wrong with the company and everyone is too scared to respond, no one says anything and says the products suck, they don't have sex. The return included a notable announcement: Bill Gates, who had long been considered Labor's main rival, would invest in Apple. computer Microsoft invested $150 million in Apple to help save the day that must have been the lowest point for Apple.It turns out I have a special guest with me today via satellite link and if only we could get him on stage right now. very excited about the new version we are creating this is called Mac office 98 once back at Apple the characteristic marketing touch of work returned in full force Ken Seagull worked with Jobs on an innovative advertising campaign that defined his new direction Here it is for the crazy people The Misfits, the Rebels, the troublemakers, round pegs in square holes think differently, became the line that launched Apple's rebirth.

Steve was aware of every detail, I mean literally every word, every image, one of the reasons I thought the words were so perfect is, I think. You literally could have hung a sign saying think differently in the garage when wnc and jobs started their company. It would have been appropriate, so you know how it is today, but the company was still in trouble and needed a success, it found it in a redesign. From the bulky beige box there was a kind of gasp around the room because keep in mind, no computer had ever looked like that, it was transparent, you could see the insides, you know, it looked like it came out of the Jetsons or something.

So the iMac was an amazing success, it was the best-selling computer of all time, 6 million units sold and it really set the stage for The Return of the Apples. If it hadn't been a success, the apple and Steve Jobs would be history. He gave them enough money and enough momentum, you know, to start releasing other products shortly after he saw the future and it wasn't a personal computer. This is the I think the best thing we did in October 2001 was that the work revealed something that even for Apple was groundbreaking: the iPod went from concept to market in about 8 months, but the iPod itself was just one part of a much bigger plan.

I think the genius of the iPod was iTunes, not iPod. Jobs was going after a music business besieged by piracy and file sharing. Larry Kenville and other music executives were called to Apple's offices in Cupertino to negotiate terms that would define the future of the music industry. The negotiation was classic. Steve. Jobs simply said: if I can't sell it for $9 in my store, I won't sell it, that's all, there's no argument in business, you're used to a lot of give and take, that's not the Apple way. Apple's way is that they get what When iTunes became available on Windows and Mac, the music industry took notice of who had a gold record.

A complete monopoly on online retail. Both Apple and the music business came out thanks to Apple's entry, but Apple has gained a lot. more money because they sell hardware for hundreds of dollars and the music business sells products for 99 cents. More than 350 million iPods have been sold since its launch in October 2001. The company's product launches became huge events, anticipation and speculation grew to a fever pitch. with each new product good morning and welcome to map world, we have a lot of great things for today. We enter the Christmas quarter with the best line of music players on the planet.

We believe that the personal computer is undergoing rapid evolution to become the center of our digital lives and we have never been more excited about these things. The signature approach to work is known as the reality distortion field. reality is where he says and it only costs $1,800 and people applaud and when they get home they say yes, but the computer I have now costs $900 why is it good that it only costs $1800 and we are still why I bought one when I was going out aren't you talking about numbers you're not talking you know anything rational We're talking about emotions in the summer of 2004.

The Apple computer was thriving, but its leader was gone. Jobs revealed in an email to an employee that he had been diagnosed with what he said was a treatable form of pancreatic cancer. He wrote that he underwent successful surgery for the fatal. illness and expected a full recovery in 2007 after a terrifying health scare Steve Jobs returned to the stage for one of the biggest launches in Apple's history it was a product that Apple had been secretly developing for years it's a revolutionary mobile phone there was so much commotion about it that was estimated at 400 million dollars, that's all you could read from October to January, there was not a goat farmer in Afghanistan who had not heard of the iPhone Steve, I love you, it was much more than a movie.

This is portable computing a year later, at an iPhone event in June 2008, the works were noticeably thinner and more fragile. Speculation spread that the cancer for which he had been treated 4 years earlier had given him back the jobs as a joke. He ignored the rumors, but after missing his first Mac World since his return, he finally revealed that his health problems were more complex and announced a medical leave. Day-to-day operations were handed over to Apple's chief operating officer, Tim Cook, after a liver transplant in September 2009. The jobs returned in his trademark attire to his family. mark on stage, so now I have the liver of a person in his 20s who died in a car accident and was generous enough to donate his organs and I wouldn't be here without such generosity.

I am vertical. I'm back at Apple loving everyone. The next day, the following year, he revealed another extraordinary device with his typically unsubtle script. It's phenomenal, it's fantastic, it's the best device I've ever seen and we'd like to show it to you today for the first time and we're calling you. The iPad was another big success for jobs, but the celebration was short-lived in January 2011, when Apple hit all-time highs. Steve Jobs announced his third and final medical leave. He finally encountered an enemy he could not defeat. True to form, Jobs had anticipated this. moment at Stanford in 2005 and what some now consider one of the greatest commencement speeches of all time, don't let the noise of others' opinions drown out your own inner voice and, most importantly, have the courage to continue your heart and your intuition, they somehow already know. what you really want to become everything else is secondary ever a child of the 60s said goodbye with words from a favorite source the catalog of all the earth stay hungry stay foolish thank you very much everyone miss the time rine Man plays a song for I'm notep Steve Jobs died on October 5, 2011 at his home in Palo Alto.

He was 56 years old at the time of his death. Apple Inc was the most valuable company in the world crown of creation, so you could say what the problem is that anyone could have made. Macintosh, anyone could have made the iPhone, anyone could have built CD rips into computers, anyone could have put firewire in, anyone could have done all of this, the reality is no one else did it, so that's Steve's genius . I think Visionary is one of those overused words, especially in Silicon Valley, when anyone who wears glasses can be called a Visionary. Steve is one of the few people.

I think it's probably only a handful of people in Silicon Valley since World War II, maybe you can count them. on the fingers of one hand those who deserve that Monica Steve is one of them