This Is How Marshmello Became One Of The Richest Artists

Forget the name Skrillex and Tiesto because there's a new DJ in town, he's burst onto the scene in just a few short years, taking the music industry by storm and his name is wait, what do you think of the food? Okay and his name is marshmallow, our swollen-headed friend was officially the fifth highest-paid DJ on the planet in 2018 and, believe it or not, he's yet to sign with a major label, so we know we're making some pretty big claims important in saying that

this

guy is one of the best of all time and We know that there were many influential DJs before him, but the numbers really speak for themselves.

Making the cover of the Forbes 2018 30 under 30 list topping the charts as the most influential up-and-comer and earning a cool $44 million in 2018 alone, he has teamed up with some of the biggest names in music, including Best Deal Khalid and Selena Gomez, and has organized a revolutionary concert for 10 million spectators. Yeah, that's no joke, plus he doesn't even have to be producing music. To get attention, he can be making some fried rice and still get millions of views. Seriously, we're not kidding. His YouTube series Cooking with Marshmallow has placed his channel among the 20 most viewed on all of YouTube with nearly 37 million.

His subscribers and cooking videos alone averaged around 250 million views, putting our gentle friend ahead of the likes of Taylor Swift, Rihanna, Katy Perry and Maroon 5, which is no easy feat before we dive into the gist of how our main gentle man was shot. international stardom, let's get a couple things straight: we know

this

guy likes to hang around a bit and for quite a while we weren't even sure who he really was, so in most of the world he was just a DJ. a white cube on his head, he cleverly orchestrated false revelations like Will Ferrell Tiesto and even Shawn Mendes, but now we're pretty sure that his real name is Chris calm stack or he's just a super troll who knows and secondly, what's happening? the name marshmallow doesn't really have much to do with it, he's not a big fan of campfires and he's not obsessed with Rocky Road.

The name simply came to him because he thought his music had a fairly relaxed and relatable tone. and if you guessed it, it's a smooth feeling and that's all it takes to find the gold. Oh, okay, so how did this guy who is definitely not Will Ferrell go from being an amateur DJ who probably lives in his mom's garage a la Eric Cartman to being a global big shot? In just a couple of years, let's find out. We hop in our DeLorean and travel back to 2015, to the beginning of Marshmallow's journey. This was when he posted his first original song on SoundCloud called Waves. and it was something like that after that, the only way was to upload SoundCloud was the key to the first steps of Marshmallows, it is where he was able to release original songs like Blocks and Find Me and where he published remixes of songs by Jack You and DJ Zedd, which helped smooth names start to appear in international circles, some more impressive remixes from big names like Calvin Harris, Skrillex and Diplo meant that Marshmallow was starting to gain a lot of recognition during his SoundCloud days, his fantastic trap music.

It was fun, simple, and of course had enough soft undertones, so when EDM personalities and the listener started listening to its melodies, questions started to arise: Who is the marshmallow? What is a marshmallow? Can we put marshmallows in the microwave? Well, maybe not the last one, but you. I have the idea that the remixes started to put it on the map. Now most people would say that our boys' success really started with a breakthrough song called solo and that is certainly a big part of the story; However, there's definitely more to it than just a music video gone crazy, the other crucial elements are his well-crafted character and his ongoing, engaging mystery, but we'll touch on those in a second, so let's talk about just, it was just one of the songs from Marshmallows' first album called Joy Time, which he released in 2016, he posted the music video on YouTube and it spread like wildfire in the first six months, reaching almost 100 million views and these days, just three years Then, hold on, friends, he has had almost 1.4 billion. views, that means about one in five people on the entire damn planet has seen it, so yeah, it's pretty big, we're guessing that in just a couple of months, the video boosted the number of subscribers on his channel by dozens of thousands to millions, this was also their first song to reach the Billboard Hot 100 and reach 9th place on the EDM charts, obviously their unique sound was a big part of the video's success, but that wasn't all, the footage and the disorder transmitted.

It was very relatable to people all over the world, everyone goes through hardships, everyone can be depressed and everyone can get over it and follow their dreams, that message was the key to success, also, without a human face, without distinguishable nationality, race or age . it meant everyone could relate, so let's get back to that point about the marshmallow space. Should we or should he? Do marshmallows have faces? Do they cry when they are roasted? That's not a pretty thing, but anyway, the marshmallows' facelessness is actually so in-your-face that it works perfectly today, he's an unforgettable and instantly recognizable performer, and he does it without actually showing his actual human head, That's the other major reason for their success in branding the marshmallow character, who is little more than an oversized puffy helmet with a pair of eyes and a mouth.

It's as simple as it is incredibly cool, so how come the idea from a white yoga mat folded into a cylinder shape

became

the marshmallow we know and love today, long after Chris started gaining traction? Soundcloud met with their manager Moshe Lizzy, who we met through SoundCloud, and tried to create a person as good as the music was, but it wasn't enough after switching between various questionable headgear such as balaclavas and bandanas, eventually They settled. in the big marshmallow head bingo we all know and love today was marshmallow the first musician to throw something on his head, there aren't many famous names like mars slow magic daft punk djs and of course deadmau5, They've all rocked some pretty badass ones. masks and helmets over the years, Marshmallow actually had a bit of trouble with Deadmau5 along the way, but that's a story for another day kids, the point is that these guys, including our soft and sweet Marshmallow, They stand out visually from the rest of the EDM crowd.

You'd never recognize Chris's calm face if you saw him drinking a Starbucks Frappuccino, but you'd sure freak out when you see the flash, the guy with the marshmallow head swinging vertically, okay, you get it, it's simple and recognizable the first time that marshmallow. He actually wore his helmet at a concert with Skrillex in New York and as soon as that happened, his name appeared in the lights, but you see the helmet isn't just a visual gimmick or a facade, it's a catalyst. of another important reason behind. The incredible success of this guy, his mysterious people, we found out it was Chris Comstock, who was actually called dot-com back in the day, we really had no idea who Marshmallow was and that's how I wanted him because from the world.

I couldn't tie him to a race, religion, skin color or age, he was exclusively his stage persona, so unless there was someone with a prejudice against soft and mushy desserts, it would be difficult to find anything that would speak ill of him , because that meant everyone from India to Indiana and Australia to Austria could relate to the artist with ease; In fact, it was a pretty impressive marketing move as his status grew and grew, as did his attractiveness. People were desperate to know who the mystery man behind the mask really was. and this worked in his favor, we know what you're thinking, but no, it wasn't Jim Carrey Marshmallow and his manager Moe would capitalize on this secret in the mystery by coordinating a bunch of false revelations and every time some famous celebrity was revealed to be soft, but in reality it wasn't, it would light up the tabloids and the name would become better known.

They even got Shawn Mendes to dress up in the marshmallow suit to accept the DJ's I Heart Radio award, which of course resulted in a lot of confusion. shots and amazed fans, so we know his music is good and we know his character and his brand are good, but how did this guy go from a trapped DJ to an absolute music superstar in just a couple of years? Well, there are some reasons behind that in 2017 Marshmallow teamed up with a couple of pretty big names, he released Wolves with Selena Gomez which peaked at number 20 on the Billboard Hot 100 and Silence with Khalid which peaked at number 30.

These co .labs allowed their music to leak. he came out of the EDM and trap scene and into a much wider range of musical genres; Then, in 2018, he joined forces with Bastille to produce the smash hit Taffy Er, which was nominated for an iHeartRadio Music Award for Alternative Rock Song of the Year and also performed. alongside Marie and I'm a Tonight Show with Jimmy Fallon, so by now it's pretty obvious that Marshmallow was not only already turning heads in the electronic scene, but was also making big waves in the pop scene, and yes Does anyone else think that a marshmallow pop spinoff should be called pop tart, go ahead and let us know in the comments where we were at, ah yeah diversification okay so marshmallow not only diversified their music but also their environment and everything , in fact, earlier this year. teamed up with a gaming team for a fortnight to host what officially

became

the biggest virtual concert in history, welcoming 10 million headbangers online, so you can understand he's not afraid to try new things , apart from the music and the interpretive side.

After all, there is another important factor that distinguishes Marshmallow from most DJs and that is his devotion to his fans. The most notable example of this is the Cooking with Marshmallow series on his YouTube channel. Basically, he decided to get rid of the records and pick them up. the eggbeater in an effort to connect with his fans on a deeper level, the dishes he creates come from all over the world and it just adds that little extra level of relatability. He's pretty smart, he also spends hours posing for selfies after shows and when he's not posing.

For selfies with his fans screaming, he's taking some photos with the marshmallow Pug of him. He just released another major album, Joy Time 3, on July 2, 2019 and has already racked up a ton of cash as a result, in fact, his manager Moe has gone public. record saying he wouldn't be surprised if Melo made $50 million by the end of 2019, which could put him neck and neck with Calvin Harris thanks to his instantly recognizable looks, unique sound and willingness to do things a little different, who knows? as. Marshmallow can expand much further. I get it, so there you have it, that's how Marshmallow became one of the biggest DJs of all time.

Do you think you'll ever reach number one? Let us know in the comments below. Make sure to like this video. Subscribe to the

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