The Future of Marketing - in 2020 and Beyond

I'm a little exhausted, I didn't get enough sleep, the baby cries and wakes up every two hours, so today I wanted to talk to you about the

future

of digital

marketing

. Where is my size? As you can see, and the

future

is. It's not what you think, but don't worry, not everything has to be discouraging. There is also good news and I will share with you a lot of statistics and data, so we deal with companies of all types and sizes, from large. corporations like Fortune 100 to small family businesses, and when you deal with companies of all sizes and you've been doing this for about 16 or 17 years, you start to notice trends and patterns and what Eric and I wanted.

To leave you with the changes that you can implement, that way you'll be better prepared for the next algorithm updates, the next platform updates, so you can continue to thrive and survive and do extremely well, so my Twitter account ignores the hashtag Yo. I'm the co-founder of an advertising agency called neil patel digital, as I mentioned, I work with all kinds of companies, from the Facebook of the world to Microsoft, you know, tons of quotes, testimonials, now the point of all that is not to say. I'm great or I'm amazing. I don't think I'm the best marketer out there.

I still think I have a lot to learn and improve, but it's more about showing it when I give data and facts. it's based on what I'm seeing and it's not just me making things up and I really see both sides of the table, not only am I an entrepreneur and a marketer, I also work with companies like Google or this actually, Facebook companies like Facebook . Who will contact me and pay me money to speak at their own conferences with their own clients, as well as companies like Google, who will also contact me to help market Google?

In essence, I really see all sides of

marketing

that I see. from the entrepreneur side, from the business owner side, from the marketer side, from the platform side, from Google, from the Facebooks of the world now, before we start and delve into the marketing of the future, I want to play a little with you guys, so number one. How many blogs do you think there are on the web? Let's see how many of you listen to marketing school. Alright. Guess what? It's right. Then you may have a different number. You may have a different number. 1 billion 100 wordpress blogs, do you know the real number?

Well, from what we know and all the statistics online, there are at least a billion blocks, how many people are there in the world? Guess, yeah, about 7 billion, do you think we need that many blogs? about one blog for every seven people, honestly no, we don't need another marketing blog, so don't try to copy me, but overall there is too much content out there right now. How many companies do you think are taking advantage of digital marketing? You know, like these old school companies, some of them are like big corporations like Fortive. How many of you have heard of Fortiv?

Did you know that they are worth like 30 billion dollars and are sold as gasoline pumps and industrial equipment that you use? daily, but you never know, how many old school companies like that do you think are taking advantage of digital marketing? Guess who said that all of them, it's true, they are all taking advantage of digital marketing. Those people have a lot of money. literally lots and lots of money, they earn more in interest on any given day than we make in an entire year by working well so they can outspend us and when they make mistakes, it doesn't really hurt them.

Another question: startups, they raise money, what do they do? Do you think most of the money they're raising is going toward ads these days? What else? What else? What else? What are you doing? Sales? Don't try to lie to people. You are a seller. I know you're on the payroll. If that guy tries to talk to you, he's a salesman, okay, so startups these days, when I was starting my first company back in the day, we raised venture capital, the money was raised to build product engineering servers. , all that kind of stuff now in most companies.

They raise most of their money for sales and marketing, in other words growth, they are trying to figure out how to make more revenue and that usually involves sales and marketing. You can talk about Growth Hacking and make changes to some products, but essentially that's where you are spending your money, how many of you or what percentage of voice searches will be in

2020

? What do you think, what percentage is allocated? Yeah, you really hear a lot of the 50 school of marketing, things are changing, how are they? I'm going to monetize when someone is doing a search on the Alexa device or Google Home, how are you going to monetize that?

Have you ever thought about that fifty percent? I want that income for that fifty percent, right? So there are a lot of things that are changing. and I'm even going to go over even more, you'll see me turn my head a lot, uh, back up a little bit because there's a ton of statistics and data. I hope you don't feel overwhelmed and then we'll get into some. of the things you can do to ensure continued success, so here are Google's revenue 2008 was a recession. We are concerned about a possible recession in the future. What happened to Google's revenue during the recession?

They went up. What do you think is going to happen? If it happens to your income during this recession it will probably increase, you will find ways to increase it if the cost per click decreases. You may see more paid listings on page one. Overall, performance advertising continues to increase. If you spend a dollar on paid ads, you expect to make more money than you spent. Would you agree with that statement? So during a recession, if you still spend a dollar on Google and make two dollars, do you think you're going to slow down? down because it's a recession no it doesn't matter if it's a recession a bull market a bear market if you can spend one dollar and make two dollars as long as it's profitable including all other costs you will continue to spend as much money as you can and that's what You see, people will start to move their traditional advertising dollars more towards performance-based marketing during recessions, so let's go over what I've been learning and the future of marketing and where it's going, fact number one. and we talked a little bit about this during our podcast.

Marketing is becoming omnichannel, but I have the data to show you why, so I'm going to go here because it's easier to see the TV screen than the projector. Here's the marketing spend by channel, no. Surprise which place gets the most revenue, Google who has the biggest market cap, Google next, Facebook ads make sense, Facebook has a huge market cap, then you get into SEO and marketing content and social media marketing, and then other SEOs can get a lot of the clicks, but paid advertising spend one dollar, make two dollars, you don't have to wait long, people still spend conversion rate per channel, google adwords, facebook ads, seo content marketing, social networks, others, why does google adwords convert better than seo if necessary?

I guess people say, oh, these are paid ads, we wouldn't rely on them that much, why do you think paid ads convert better on the landing page with intent? That's right, if you say you have wp, you get a ton of visitors, millions a month. These pages receive millions of visitors per month. Can you just put up a squeeze page and have them sign up to host on my plugins? You could do it, but your ranking would go down if you removed the content you just posted. That would go down with the payment. per click, if you give them money, you can put in whatever you want, as long as you keep paying them well.

SEO, you have to have content, sure you can get a lot of traffic, but that content you know, if you look at car insurance, you click on On the first paid listing, you usually type in your zip code and it doesn't even have a hundred words of text on the page, including the title tag. Look at the text-based version on page one, there are like a thousand words about cars. sure the intent of Facebook ads is not there, you can still convert them, the cost per click is much lower and if you can still convince them to convert you just have to get more SEO clicks, as we already mentioned social networks, you already They know someone else will do it See someone else a little later The average number of social shares per post has been continually decreasing What do you think is going to happen in the future Do you think it's going to go up again?

No, if you want to go back up, what are you going to have? Giving money to Facebook, that's the reality and I'm not here to say Facebook sucks, it's a great platform channel for marketers. You can also start getting creative and take advantage of Messenger chat and all of this also helps with what Larry talked about earlier. but overall social shares are declining, those are just the statistics. Now this is where people post content. It used to be where it would be on your own blog but now everyone is taking advantage of the medium tumblr facebook youtube linkedin twitter google doesn't penalize duplicate content. post the content once post it everywhere you post a video take that same video reupload it to facebook reupload it to linkedin reupload it to pinterest i actually don't think pinterest accepts videos but everywhere else they do videos upload it and get That traffic, what do you have to lose?

What percentage of organic search traffic goes to your blog? You see a trend here, not only are people continuing to blog, but those pages provide information, they don't necessarily sell products or services and this is not Google. smart for doing this there is nothing wrong with what you are doing this is the trend these are trends the way they adapt Google is based on the use that you and I make of searches, so if we all search for something and want to read the information articles, what do you think are going to show more informative articles and that's what they're doing right? what portion of your customers first linked to you through your blog.

It's increasing why, because blogs rank better, that's what people want to see. If you don't blog, whether you like it or not, you won't end up generating all those extra conversions in Google Analytics. There is this report called Assisted Conversions. Are you familiar with this report? Raise your hand if you receive assisted conversions. Tell you things like if people read your blog and eventually convert. This is really important because it will help you get a return on investment on some of these other channels, which has led to bigger traffic gains. Surprisingly, most people don't know this number two.

Update content that performs better than creating more content again. More than a billion blogs. We don't need more content. We need content that is still out of date, uh, out of date, to be updated again. Remember I talked about that. Hey, when I create three pieces of content a week on one of these. sites, I'm not actually posting three pieces of content, one of them is an updated article, because if you don't keep updating, you're not going to continue to maintain your rankings, you're not creating a blog anymore and you're just getting the traffic. now you create a blog, you promote it, you get traffic, if you don't constantly update the remarketing of that content, you will lose that traction and someone else will take your place, so if you look at these translations, you have the best chance because the united states is competitive brazil all these Other countries like India are on the rise, there is money there and if you translate your content into their local dialects you can do extremely well because there is not as much competition.

Google needs content within those Regions that you will master quickly, you will keep them at least a little longer in the short term. term and you can also generate income. When people talk to me, they are like Neil in India, why would we go after that market? There is hardly any money. Do you think Walmart would pay about $15 or $17 billion or whatever for Flipkart if there was no money in India? Do you think Airbnb would be making investments there? Do you think Microsoft, Amazon, Adobe and all these companies would be investing billions of dollars? No, then you have to reach these regions quickly, which is a great future.

If you translate your content, you can find many of these upwork people. You can do it very well. So which channel provides the highest return on investment for businesses? Can you guess? In this, out of all the survey data, there was one channel that provided the highest return on investment (ROI) and it was grouped among others. If you had an idea what this channel was, what would you think Email from Instagram was? What else optimizes the conversion rate? It is the least attractive. available channel of every company we interviewed and surveyed and surveyed hundreds of these companies and some of these people make millions and millions and millions of dollars a month in profits, if not billions, some of them optimize theconversion of all marketing channels. provided the largest ROI, but the smallest investment by far If you can increase your conversion rates by double, what does that mean for your paid advertising, your SEO, or your content marketing?

You can spend more, these channels will be more expensive whether you like it or not. Paid ads will continue to increase whether you like it or not. You will continue doing it because it makes you more money. If you don't optimize conversions, all your competitors will massacre you and there is a big trend in digital. marketing right now where a lot of companies are finally starting to spend time on b testing customization and all these other things that very few people talk about and I know this because if I publish a blog post about AV testing or customization, no one wants to read it If I publish another article on how to get more traffic, everyone says, yeah, show me this, it just shows what you guys want to read and the trend is going in two different opposite directions, so really start digging into conversion optimization, which It's also The good thing about getting into the channel is that it's also not difficult to see what the competition is doing right because all of these channels are getting saturated quickly and that's a big trend, you have no choice but to take advantage of all the ones you used to be able to. build a business from a channel facebook grew only from the referral program dropbox grew from social media tweet this for more space you can no longer grow a business through a channel it is becoming increasingly competitive the people who are there from the beginning, surely saeed has given him access to a large wordpress community, he is already integrated, he has access to all these users, do you think someone can come in right now and compete with him? saeed if you came into this right now do you think you can do well compared to what you are? in this for 10 years why not, it's much harder and you got in early enough which gave you that advantage therefore it was able to take advantage of a channel and explode now even if it did very well it's still expanding to other channels and platforms because This is how you continually grow, but you can use tools like Sem Rushes.

Look, I won't take any complaints. I'm not just promoting my own tools. They don't pay me either. You can use Se and Russian tools like that to see. What people are searching for from an SEO or paid advertising perspective, you can use what's running, where to see what kind of media ads people are making, you can use them to see what technologies people are using, so so you know someone is doing a test b. and things you can use like ahrefs to look at links to your competition, see if you can get them to link to you.

You can use the Wayback Machine to see if anyone is testing b. Very few people do this. I don't know why use Wayback Machine. go back, look at all the variations of their pages, you can see their transitions, usually the one they have now is the one that increases conversion rates the most, which will give you an idea of ​​where to start. Moz's Link Explorer, another tool that provides You have a lot of marketing knowledge, so what do you think happens to your CPAs when you access all channels at all your cost per click? All that.

You are familiar with Expedia. Yes, how old is Expedia? Exactly, they are very old. Do you know? For a long time, Expedia recently did a test where they went omnichannel doing pay per click on radio and television and so on. Do you know what happened to their CPAs in pay per click, like their cost per click and CPA dropped by double? Omnichannel Digit Percentiles helps improve your numbers across all channels. Okay, fact number two, user metrics are the key to beating Google. You don't need to increase rankings to get more search traffic. Here is the old site I have.

I finally got rid of it. Nutrition. Secrets, it was a nutrition site, I grew my traffic to the right and yes, you have to write content and create links and all that kind of stuff, but the actual way we grew nutrition secrets we did something really manual at that time, There was no software that could do this now that exists and I will tell you about the software in a moment. I don't have a screenshot, but you go to Google Search Console. I still like the previous version. I don't know why you know you click Ctrl. impressions, you look at the pages that get traffic and then from there you look at the ones you click on the page that has a low ctr, you look at the keywords, the ones that generate a lot of impressions but few clicks, and then you're Okay, I need to adjust my page with these keywords so I can get more clicks.

Simple concept: Look for keywords that have a click-through rate of less than five percent, look for pages that have a uh ctr rate of less than four percent, and make sure the keywords you want to rank for in your title tag and within your content and meta description. Once you make that change, you submit it to Google and they crawl it again and here are some keywords that help trigger the ctr that we have tested on the listing number. free results tips tricks fantastic best why blog posts you get the gist, they have all worked very well with everything we have tried and when they submit it back to Google, they search and submit the URL, they click submit to their index and boom you're in, you say you're not a robot and you give it 30 days and you see results.

We used to do all this manually, this is how we increased our traffic. It's one of the best ways because Google looks for user signals, everyone focuses. on links but not enough if you don't want to do it manually like I used to do, there is a tool called clickstream, you can harass someone on the single grain team, they can probably tell you about it, sorry single grain team grain. but still you know that's what we do now we just automate it and it works a lot easier but I'm not kidding this is where we're seeing the biggest search gains right now for SEO we're just optimizing tracking signals users, it's not sexy. no one talks about it works again.

I know if I write a blog post about this it doesn't get read as much, but this is where the traffic picks up and luckily, since I have you in front of me, you're obliged. to hear what you want to talk about technically you could exit fast flow c-l-i-c-k-f-l-o-w it's not called click flow don't sign up for that company that's what it's called I'm kidding so eventually here's what most people don't talk about the metrics of the Users will be included on all platforms. Did you know that on Facebook, Instagram, LinkedIn, what is the number one metric they look at?

If a post should go viral, if you had to guess, what do you think it is? What does it take? a moment to guess, okay that's share engagement, what does engagement mean, comments, comments, the more comments you get, legitimate comments that affect how viral a post goes more than anything else, I'm not kidding, yes 50 of your friends would go to your Facebook page and start leaving. comments interacting with each other that post goes viral don't believe me all the people in this room comment on my last post on Facebook and you guys will see it seriously, just if you don't believe me go and try it, you can write whatever you want. and I will reply to you and if you want to reply and leave another comment you will also see, I will also reply again, that's how sure I am that it will work, but I know you need to see it to Believe it, so go and leave a comment on my Facebook page.

Make sure it's the last post to get the most traffic, but that's how effective the user metrics are that I used to put on all my YouTube and Facebook videos. Leave a comment. Make a question. My comment numbers started going up a lot, my videos went viral and then YouTube and a lot of these platforms have now integrated if people ask for comments on their videos and I realized the day it came because my numbers started going down. I like it man, so now I'm trying to think if I can put up a visual that says leave a comment to see if it works, but it worked for a while.

Fact number three, you must focus on the brand. Brands are the future. You need to build a brand now this is a quote from Eric Schmidt, the former CEO of Google, brands are the solution not the problem, brands are the way to solve the cesspool, the best part is Eric and I say this code on our podcast, so we often never get the quote. true, we always killed it, but now we have the real one in front of us so you know what Google is doing to help try to solve fake news and find out which sites rank higher.

What do you think they are looking for in brand signals? That's right, what do you think Facebook is doing to try to combat fake news? What do you think they are trying to promote what type of pages and content against other brands? That's right, if you have a bigger brand, you'll be fine, right? You don't have to create a Coca-Cola, but if you create a brand within your niche and you are the leading player, your content within that space will be wilder than the others and the Expedia example that we all know about Expedia is owned by Expedia . a lot of properties, hotels.com, used to own Travago Tripadvisor, all these other properties still own a lot of that gnome, I don't even know what it's called, I think orbits or something, or travelocity or not me.

I don't know that they just have too many properties, so with Expedia, even though people were aware of their properties when they started doing TV, more digital campaigns, more pay per click, all of their acquisition costs across all channels went down because people had their brand in mind. It wasn't that they didn't know who expedia was, it was oh expedia, I forgot about that company, we forgot about each and every company, remember Uber was a company that was talked about in the past and now there aren't many more apart from Uber that went public. their stock didn't do as well as they would like Dropbox, such an amazing company, this company is revolutionary yada yada yada now, oh yeah, it's another public use company.

I can upload my information to my icloud. I can load it on my g drive. I can still use Dropbox, but I also have all this other stuff. We all have patterns of what goes in and out. It doesn't matter if you created a great company, you should still be top of mind to continue driving your brand. The key to building a brand, whether personal or corporate, is a rule of seven. How many times can people see you? Are you continually doing email marketing to keep people coming back to your site? Are you doing push notifications?

Are you doing things like Messenger Boss? These things will help you keep people coming back to your site much more often. They will be able to build a good brand. How many of you get a hundred thousand visitors a month to your site? How many get more than that? Raise your hand. How many get less? Raise your hands, I just want to see if you're lazy or not, or you're tired, or I'm a terrible speaker, okay, so most of you, raise your hands. I focus on doing an omnichannel approach and putting content everywhere. I receive more than one hundred thousand visitors a month. from people who write neil patel, i'm not saying i'm good at building a brand, i think i'm not that good, there are much better people like gary vee, tony robbins etc. and I'm more of an introvert, as Eric knows I am.

I've known him for a long time. I stay inside my house. I watch a lot of Netflix. Bad Bloods is amazing if any of you haven't seen that and you know I'm waiting for season three. The way on Amazon was incredible in two weekends. I watch all three seasons and work while watching TV. That's how I work. I don't go to the office. I sit on my bed and my team will tell you. I'll approach it like we're on a client call and I'll be in my bed talking to the client on Zoom while I work because that's how I get more done, but the way I've built a brand is the rule of seven.

You keep getting people back now. Over a year ago, Eric mentioned this. I acquired a company called Ubersuggest and this guy was from Italy and I paid, I think about 120 grand, he built a better brand than me and he didn't do anything. that's what I did, I think he's smarter than me and what I did was take advantage of what he did and I took steroids just going to the nth degree, saying let me upgrade your tool and give away more for free, now I get three times the brand queries more than three hundred thousand visitors a month from people looking for uber suggestions that I from people looking for neil patel those brand queries help skyrocket your rankings you have to build a brand every time I increase my brand queries I realize that My rankings for everyone my terms like online marketing appear at the top of page one, it's not that I'm trying to build more links or anything like that, I'm focusing on brand queries, it's that powerful, so here are some Tips, emails are still effective push notifications.

The combination withEmail marketing is really good. If you combine that with Messenger bots then you are doing great, what was next? Then you'll want to use tools like Google Correlate to help you discover what people are searching for that are similar to your keywords. So, for example, if I'm in the hotel and hospitality industry, I want to see what other things people are searching for. Google Correlate shows you all other relevant keywords with similar patterns. Make sure you have content on all of those keywords that way you are helping. to people because if you're helping people, what do you think it does?

It helps build a brand, putting people first is the right thing to do, like when Eric and I during this event were debating and we both decided we wanted to do it. free why because we say let's help people, we didn't do it to try to close revenue, we didn't do it to try to generate business or anything else, we are like that, it will be fun, let's just help people people helped us and yeah , the positive side is that it can help us grow our brand, not buy a ton. I'm not talking about being on a road with a maximum of 200 people, it's not going to skyrocket our brand, but it's just about giving and helping, and if you really enjoy it and whatever you do it will help you build your brand too, but that's a side effect, it's like people saying I want to make money.

You don't make money by making money, you make money by helping people and helping. they solve their problems, put other people first and eventually they will build a bigger brand and nutrition secrets as we started doing all this, our brand started to improve and we started doing better, getting higher rankings, more pages and so on it's like we scale continuously, but the traffic and All this kind of stuff is great, but it's not all that Semrush showed about my past. startups kissmetrics I think we raised like 17 million dollars, it didn't turn out well. I bought the domain name from the investors for $500,000 and then redirected traffic and they recently did an asset sale.

Now I had good traffic. my competitor's mixed panel that copied my product at first, they even had a white paper showing similar screenshots, they had about a third of the traffic, they raised money at a valuation of 865 million, what do you think we are worth? I'm the traffic guy. Getting all this traffic, I'm earning them what do you think we're worth? someone wants to guess, could you be honest, it won't hurt my feelings, you can say something good or bad, guess, your management consultant, what do you think? over 15 because we raised 17, but technically not when I bought the domain name, um, but we're worth about a tenth of what technically not even a tenth, so maybe a fifteenth a twentieth, that's brutal, right?

TRUE? Think about it. I'm a marketer, I'm on cloud nine getting all this traffic, it shows that traffic isn't everything and at that moment I realize that the real formula for success, especially in the future, is traffic plus conversions Cubed, equals success the more you focus on conversions. The best will be for you. I'm stressing that a lot because I know that in a year they won't be able to apply many of the marketing techniques they're using now unless they focus on the conversions they get. In fact, conventional number four cro techniques do not work well.

Interactive questionnaires. I use a lot of this stuff on Neil Patel's site. It gives you some conversion boosts. I even took advantage of two-step payments for e-commerce. I even do popups that are like do you want more traffic? Yes or no, if you click Yes, you will get a guide that will teach you how to get more traffic if you click No. What do you think you will get? Not if you click No. I would congratulate you on having massive traffic now, we are going to help you double your conversion rate. Enter your name and email.

Fun enough that it actually works very well. It's something creative. What's wrong with all the tactics I mentioned? Pop-ups. All of these things. They're not bad, but what? wrong with them they are annoying it is true they still work but they are annoying I hate them but they are annoying what else is what is the problem you see them everywhere and because you see them everywhere do you think they work the same as them? I did it five six years ago no the effects didn't go away personalization is a new conversion rate optimization it's about personalizing the experience so here's an example now I operate my day to day life where I have a few businesses and there's a CEO in place a lot of these companies are starting to use tools like intercom and I'm not saying this because intercom is a sponsor.

In fact, I did the opposite once, Eric and someone told us that Yaniv said why are you taking your money out of your own pocket for the event why don't you get a sponsor and Eric and I think that's a smart idea, we're really stupid for not thinking about this, that's really what happened, am I right Eric? How much should we each spend 20 to 30 grand each and then he says you guys are stupid? A company will give them the money. We're like, "Oh my god, you're brilliant. Where did you come up with this? He says every conference does this.

They're like oh yeah, so when we look at a lot and you can use any tool you want, to be honest, it doesn't make no difference, but when you start to personalize that experience to start chatting, you will notice that you can adapt what you do to each person, whether you do it through the Facebook Messenger bots, whether you do it through the. drifting intercom. The big point I'm trying to make is that you have to start creating a personalized experience for each person, that's where we're seeing the conversion increases because then you get data from everyone and you see the prospect type. the quality, what they thought about your conversation, if they rated it as an amazing conversation, do you think you have a higher chance of converting that person?

Of course, if they start asking you through chat about pricing and how they sign up, you can? tailor your messages and your content completely differently than if they asked you how I use your product, that would be more support or why I should buy it. or use yourself over the competition, you need to customize everything. Chat is now responsible for 28 of our sales. You need nextiva. I think their chat is responsible for about a third of their sales. A third we are even seeing it help with e-. commerce, you guys need to start using it, but don't just rely on things like the intercom to chat, you need to go further, you need to start taking advantage of product tours and I know this whole stigma that exists like, oh, product tools. really for sas companies and when people log in, I'm going to show them something different here's Google, what do you think is on the right?

That's a functionality of a product, go through them trying to take it to more features, more reports, more sections of Google products and platforms here's something inside your Gmail application, did you know that you can also schedule a notification sending that actually happened on my phone? You're too cheap to get a real iPhone. I still have an old school iPhone. I'm looking in my pocket. I still have a very old iPhone, so it's like you get the design of an old iPhone until you upgrade. Okay, I don't want to spend the money, but they're still doing product-related things, so check this out.

It's animated on a checkout page. Look at this. You see that moving part in the animation. These are examples of how you can use product tours. on things like checkout pages and lead forms it's not that smart no the conversion rates skyrocket when we start doing all this and we start testing these conversions increased by 13 so you start combining all these little things that you won't get. one thing that increases your sales by 50, but you start combining all these little things, what do you think this allows you to spend more on paid ads, as Google increases their prices, Facebook increases their prices and they don't increase it just for the sake of it?

They are increasing because there are more people jumping and you are competing with more people. It is fact number five of supply and demand. To win you will have to think like a winner. What do these people have in common? Michael Jordan Mark Zuckerberg Michael phelps besides their names they start with m yes everyone wants to win actually everyone has one two of them are billionaires michael phelps is an incredibly talented swimmer he is Australian like Ryan is he Ozzy or is he American, no, it's American, the bad thing, it's not Ozzy, right? everyone has coaches and mentors that helped them get to where they are today you need to invest in mentoring you don't need to pay this is a free event you can know you can go to other free events you can listen to a podcast Eric has this podcast called growth in everywhere where you interview people and they reveal their income figures, if that's one of your competitors, you listen to it, you can find out how they grew and you can copy some of it, see if you want. climb mount everest could you just fly to nepal climb to the top and get there? no, you would probably die, you would get a sherpa to help you and train you; the same goes for anything you do in marketing and business, read the articles and find people who can help you again, you don't have to pay for it, there are a lot of free things online, the reality is that marketing never stops, which works today may not work in the future, so the best approach is to continually test yourself and keep learning.

You will be overwhelmed by the information and you already know what you are simply looking for in the low hanging fruit. Try one thing if you're going to take anything away from this presentation. Try some cro stuff if you don't. be surpassed by all your competitors within a few years, probably 12 months because that's where the market is headed, it's so competitive that everyone is raising money to accumulate marketing ladders, they're using Reid Hoffman's lightning ladder concept, they're spending money at all costs to generate Income, even if it is not profitable, is ruining the margins of most companies.

You need to focus on conversions. There are three types of people: those who make things happen, those who watch things happen, and those who wonder what just happened. Be the person who makes them. things happen thanks everyone for attending later we will get into questions during our live marketing school