The Deceptive World of Ghost Kitchens

As the 2020s progress, delivery apps like ubereats Postmates, GrubHub and doordash have skyrocketed in popularity and if you use these apps frequently, you've probably had an experience like mine since Covet started, you're not in the mood for nothing in particular that night, so you wander restaurant after restaurant looking for something that catches your attention and one restaurant finally does, but not because it's what you're in the mood for, but because something about this restaurant feels out of place, the app says it's 0.1 mile away but no I don't remember ever passing by this store or seeing their window display and the pictures on the app don't look like a local restaurant near you, they almost look like stock photos, even the Restaurant name doesn't sound like a local family restaurant, it feels like something like that. that would be on a neon sign in a white Millennials taco restaurant, something like taco about that or I love tacos or you're driving me crazy about tacos now, some people may already be aware, like me, of what these restaurants are, but when I decided to do a In the video, the rabbit hole kept going deeper and deeper, so today I want you to follow me down this rabbit hole of food and restaurants, but I must warn you that it is sticky, so bring a baby wipe or hand sanitizer or stand by the sink and keep washing your hands Abroad on Mondays, from Postmates to Ubereats, even GrubHub, more people are skipping meals out and taking the restaurant experience to home, but the way food is prepared is undergoing a big change.

More competing companies are now teaming up and using

ghost

kitchens

to prepare their meals. Now, what is a

ghost

kitchen? Well, the definition may be a little broad and too general because the business model is very new and ghost

kitchens

come in different forms, but in true YouTuber style I have Google's definition, so I apologize. For a second, like an 8th grader giving a book report, Google's definition of a ghost kitchen is a business operating in non-commercial or low-rent premises that prepares food ordered online for delivery directly to customers, which is a true definition but it also doesn't sound like anything specific to me or give me a clear idea of ​​what their business is, however while researching this video I have summarized ghost kitchens which mainly come in three different forms some take place in something called virtual restaurant kitchen, others.

They prepare their food in mobile trailers and some are in existing restaurants, but I want to start with virtual restaurant kitchens, so a virtual restaurant is a restaurant that sells exclusively through delivery apps. The actual building it is built in is a virtual restaurant kitchen that houses many virtual restaurants. and nothing shows off one of these places better than this Tick Tock I found from a guy called Clayton who delivers for ubereats, so this one is called a ghost kitchen, it's a select set of restaurants that feature food cooked here like Uber Eats. driver we come here you select a restaurant mine was supposed to be drunk dumpling and then my order was Omar here and what's crazy is no right now I'm waiting there's your order board and then a Once you are ready, unlock one of these lockers and the food will be ready and this will become our future.

I mean, it's already our present, but this will become all food. Greg, yay, future technology. Now there are definitely cases of one person owning the kitchen of a virtual restaurant, but these places are mostly owned. by tech startups, so there's a chance that a pizza place where you get food delivered and a Chinese food place where you also get food delivered aren't two separate restaurants but rather a kitchen owned by the same company, but I started to wonder. How common these places actually were. Could I find one near my neighborhood and I did? I won't show the address but I sat in front of my computer looking at delivery apps until I found a specific address that had several restaurants and if you look here when I started checking just ubereats is an app I started to find out that this address had many restaurants.

If I asked you what you thought, if many restaurants were left without a single kitchen, it depends. About how familiar you are with ghost kitchens in virtual restaurants, then you might be thinking: I don't know, two is a lot of restaurants, potentially four, could it be five or six? So I counted the individual restaurants on ubereats that came up for this specific topic. address and I found 10 restaurants running in the same kitchen, does that seem like a lot of kitchens to you because if not, I lied, there are 20 restaurants running in this location and if you're thinking, that's not it? that many I lied again there are 30 restaurants operating in this one location and one last time I lied again there are 44 restaurants on ubereats that share this same address and there are food places that vary in completely different cultures and types of food.

In short, there is a curry place, there are burger places, pasta places, pizza places, chicken and waffle taco places, this was discovered by my girlfriend, Chrissy, and she started looking at individual menus at this place and discovered that some of the items looked very similar so I picked a random item from one of the restaurants that appeared here it's a restaurant called Codfather and I found a beer battered cod sandwich for 16.95 and right here it says in the description that it's a salad of beer-battered North Atlantic cod, red and white cabbage with lemon. herb aioli and a brioche bun, so I looked at another obvious option in the same direction at a Fish and Chips in Sunset Beach and, would you look, there's a beer-battered sandwich for 16.95 that's a salad of North Atlantic cod battered with red and white beer.

Cabbage aioli, lemon, herbs and a brioche bun. Two interesting new breeds of restaurants that seemed to be completely separate businesses selling the same item with the same description for the same price, so I looked at another place that had a beer battered cot for 16.95 5 same description. and I looked at another place and another place and another place until I filled my cart with nine identical beer-battered cod sandwiches and I'm going to go with Chrissy to pick it up at the exact same place, that's right, we're going to drive to a kitchen to buy the same sandwich in nine different restaurants.

By the way, the sandwich is 16.95 just for the sandwich, so I'm about to pay what that is times nine. No, I'll do it on a calculator. You can't force me to do mental calculations. I could have done it now, but I need to find my phone. So if I do the quick math here before there are any fees involved, I'll only pay a hundred and a half. fifty-two dollars and 55 cents to potentially try the same sandwich nine times, so Chrissy and I started the trip, it took us I don't know 20 minutes to get there, those beautiful ones when we got to the restaurant had the name chibo, which was confusing.

My thing is that when you look it up, chibo is a local restaurant in Los Angeles, I think it's been open since 2002, but when you look on Google Street View, the storefront used to say Virtual Dining Concepts, which is one of the new companies in the industry from the ghost kitchen now. To be honest, as we walked I was a little nervous because I don't think one of their regular employees would care, but I also doubt anyone has ever ordered the same item at nine different restaurants; The order makes it obvious what I'm doing, I walked up to him and said hey, we're picking up like nine orders under Eddie's direction and the guy said, oh yeah, no problem, do you want me to put it all in a bag?

Okay, so we wait. for a moment here's us waving in case we're waving to you specifically looking, we're waving to you and we finally get the order so I have to get home. It seems so casual that they didn't care that we ordered at nine. different places and it was exactly the same, so we came back with the bags in hand, the left bag was hanging lower than the right bag, but before we open these bags, a short message from our sponsor, thank you all for attending this press conference today, since many Many of you already know that I am now the president of the United States because Joe Biden lost to me in an OverWatch 2 bet.

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OverWatch 2 and more If you're going to travel to a country or experience a culture in any way, the best thing you can do is learn its language beforehand, so click the link in the description to get 60 off your subscription and that comes from me, Eddie Burback, president of the United States, now back. To the video, when we got back and I started to unpack them, I noticed that all the packaging was exactly the same, so let's start with just two of them. I have the rest of the packages here, but they were also. It's not labeled so I have no idea which two restaurants these are this could be the stepfather this could be Sunset Beach this could even be Burger uh the first one is in this wrapper here it is this I mean it looks good it looks good this looks like a good fish sandwich these are two different fish sandwiches from two different restaurants legally.

I don't want to say they're the same sandwich, so I won't do that. Do you think that covers me? The bun feels cheap for $16. Oh yeah, it's good. Now I know what this fish sandwich legally tastes like. I don't want to say it's the exact same sandwich, but my taste buds say it's the exact same sandwich, so we decided to bring out all the sandwiches to show you all at once. what we're looking at here are nine sandwiches from nine restaurants that claim to be different businesses when you look at them and I decided, for the sake of science, to take a bite of each fish sandwich and give it a thumbs up if it tasted similar. to the last, now that I've gotten older I don't do so well with fatty foods, specifically something like a fish or chicken sandwich, and I can't tell you the toll this took on my body later that day. even capturing it I was tired things happened in the bathroom that I will never talk about again but I will say that my opinion was that these nine sandwiches tasted exactly the same but I think it is very important to mention that this restaurant is taking up 44 spots on delivery apps , compete directly with small businesses, some of which are family-owned now.

I don't know if chibo, the restaurant, owns this or a virtual dining room. Concepts bought Chibo to use its name as a brand, but would you be surprised to know? i found out there's another chibo four miles from the one i just showed you and together they occupy 77 restaurant spaces on ubereats so whether or not chibo is their own new company or just a front for virtual dining Concepts, i want to take an In secondly, talk about VDC Virtual Dining Concepts or VDC is a major ghost kitchen company and when you go to their website, they have a collection of brands that they work with.

You've got Mr Beast Burger, which we'll talk about later, and FaZe Subs, which finally answers the question, can players make my sandwiches, but as I was reading the brands, something caught my eye about car refueling, so I clicked on it and NASCAR Refueling Wings opened up and I could go directly to their website, so clearly NASCAR Refueling is a NASCAR-themed ghost kitchen that sells mostly bone-in wings. Now, if you go to the full menu, you can see that they offer five flavors. We have barbecue, we have honey, garlic, we have sweet chili, cajun and buffalo, yum. stomach is already rumbling it's a magnitude 7 earthquake in California no that's just my stomach for NASCAR Wings they even come in this fun little NASCAR box so you know the food will get to you fast so I thought you know if VDC can allow NASCAR to make a unique place, this place can't be that bad when the food arrives at your table in a restaurant, you know the people who prepared the food have already been through a lot of hoops, the person who created The business already had the idea.

To create a restaurant they paid their own money or obtained a loan from a bank to rent the building, thenThey had to hire people, make sure everyone was trained, make sure people liked the menu, cultivate a successful business and pay the bills every month, so maybe this could be a good way to not control the recipes with how much influence you have or how much capital you have to open a restaurant, maybe this is a great way for people to try new foods hmm, VDC has another place there called Wing Squad Wing Squad is a buffalo wing themed ghost restaurant that It serves mostly bones and bones and wings with flavors like barbecue, honey, garlic, sweet chili, cajun and buffalo, they are the exact same wings okay so I bought NASCAR refueling so I was immediately going to place the order.

NASCAR refueling and wing squadron to eat them both and see if they tasted exactly the same but when I completed both of my orders I went ahead and ordered NASCAR refueling and when I tried to check with the cart for wing squadron they told me It wasn't available in my area, so now instead of proving a point for my video, I just have NASCAR Wings. The only thing I care about is if they come in a cold box. I would be very upset if they don't. Yeah here are the wings they look pretty good to be honest I'll give it to NASCAR it looks good it's good I never said ghost kitchen the food is bad it's good I scared the neighbor's dog but I want to go back to the vdc website because They seem to be the leading brand in working with content creators and celebrities to create ghost franchises.

Hi, I'm Roberto, a fellow restaurant tour and the founder. From virtual dining concepts, a ghost franchise is when one of these companies uses virtual restaurants and ghost kitchens across the country to instantly start a national brand, so practically snap your fingers and you'll have a nationwide fast food company. that these brands offer. you have a solution from A to Z, all you have to do is choose the brands, the big celebrities who will become your market partners with you and to see how these ghost franchises start, we can look at their page website that advertises creators who want to work with them, so this business model is advertised as a new way to connect with fans, oh my god, I didn't know it was for fans, so the first step is to create your vision, they give you a more intimate view and experiential way to connect with your followers I can finally get intimate with Mr Beast by shoving a beast burger or a Carl's Deluxe down my throat by simply gargling bee style fries and then you work with them to create a menu I guess it's more like hey you want to sell pizza you want to sell pepperoni or sausage so they tell you to market the brand to use your social followers and your platform to connect with your fans Beyond merchandise use food in your content Look guys , it's about connecting with fans, this isn't some heartless way to cash in on your fans by selling them food you didn't create right, it's not about making money, so let's look at step four.

I must stop being fooled by corporate language. I thought Mr. Beast wanted to be intimate with me. Can. I can't believe how confusing this ghost kitchen thing is as a consumer because a few minutes after filming this I received an email thanking me for my Mr Beast Burger order. The thing is, I didn't order from Mr Beast Burger. I am doing that. Later when talking about Mr Beast Burger I looked at the address on the email and it turns out it's the exact same address where I bought my NASCAR resupply wings from so they just thanked me for ordering from a completely different restaurant and when I looked He just gave me the address of Universal City Walk, which is the big shopping center outside of Universal Studios Hollywood.

It didn't even match one of the restaurants there. It just looked like a vague spot on one of the buildings. Did they make my wings? at Universal Studios, did the minions make my wings? It seems like VDC can't even keep track of their own virtual restaurants, but if you're a content creator or celebrity, they thought it would be a good idea to open your own fast food. brand that doesn't inherently make you the devil. I mentioned three types of ghost kitchens before and one of them is existing restaurants. Now these restaurants could be major chains or small businesses and running these virtual restaurants from a small business could help them keep the lights on that extra income could be a lifeline for them.

The thing is, while I was looking for things for this video, I often got so lost trying to keep track of all the virtual restaurants that it would be difficult to count how many virtual restaurants. They are in a location or where a virtual restaurant was located, sometimes I would search for Mr Beast Burgers in my area and when I went to Street View they just didn't exist and they didn't have an address listed either and that's when I started thinking that if I spend the entire day trying to locate certain restaurants, how the heck are they doing health inspections at these places?

And that's when I came across an article called Do You Know Where Your Chicken Wings Come From? from the Boston Globe. focuses on the challenges that ghost kitchens have added to health inspection agencies in Massachusetts. It often seems that health inspectors in Massachusetts will discover during the health inspection that they are running multiple restaurants out of the same kitchen. Lexington Contributing Director Joanne Bellinger even said that it's like smoke and mirrors or a game of tricks, we license this particular restaurant, but on top of that they have six or seven other things and this constantly surprises them because the article says that no one knows how many operations of this type are carried out in Massachusetts. or at the national level, since there is no central entity that tracks them and when health departments cannot track where food comes from, it is almost impossible to track where a foodborne illness begins, some virtual kitchen advocates might say Well if you have a kitchen that has passed a health inspection.

What's the harm in adding a virtual kitchen? It's over, but what if your virtual restaurant's new menu adds an allergen that your original menu didn't have? Now it needs to be inspected again to make sure it is not crossed. contaminate and feed someone something they are allergic to and the FDA is not only struggling nationally to keep up with this technology in the spring of 2022, the Needham Health Department found a Thai restaurant that the department had closed for repeated health violations and then opened as a Virtual Thai Restaurant under a new name and this is not just Massachusetts ABC 7 Chicago discovered something similar in their reporting, but what if your food comes from a restaurant with health violations?

The i-team found restaurants with some of the most serious violations in Buffalo. Wild Wings at 513 West Taylor Street, near the South Loop, is home to the ghost restaurant Wildburger. The restaurant recently had failed inspections with violations including 100 fruit flies throughout the establishment and a lack of soap in a hand-washing sink. In follow-up reports, the restaurant fixed the violations and passed. inspection, it's really just a snowball with ghost kitchens because this issue also opened up a new problem: major restaurant brands pretending to be smaller companies on delivery apps to get more business from you, next on our list of fake restaurants you can see. the graphics are obvious super megadilla and queso excited, they're both IHOP, they both have the same address on their I want to know how I'm supposed to eat that as a quesadilla when it's a full-blown avocado and a full-blown tender chicken I can't believe IHOP did this surely no other major brand has done exactly the same Maggiano's Italian Classics this comes from Chili's It's Just Wings also comes from Chili's tender Shack comes from Outback Steakhouse so I guess we have a new problem to worry about sometimes the virtual restaurant isn't even real and sometimes I guess it's Chili's now.

I have been researching this video for about two months now and I feel like I am going crazy because every time I am confused or see something misleading and I chase after it I get even more confused and sometimes even more fooled however there is one thing I am sure of every time. day I've researched or filmed or gone foraging at one of these ghost kitchens a virtual one The restaurant will be revealed at least once, a ghost franchise that is so popular that any 12 year old boy addicted to YouTube would know the menu from memory in this story.

I am the beauty and this restaurant is Mr Beast Burger, it is one of the most, if not the most. popular ghost franchise in the United States the ghost franchise was created by Golden Boy from YouTube and Elon Musk answers the boy Jimmy Donaldson aka Mr Beast we will spend 24 hours in this madhouse I felt two huge circles and I put 100 boys in one and 100 girls in the other, I won't eat anything for the next 30 days, the reason I've waited so long to talk about Mr Beast Burger is because it uses all three main forms of ghost kitchens, including trailers.

Ghost kitchen trailers are exactly what they sound like. They are a trailer that manages multiple virtual restaurants. Now the leading company that owns these trailers seems to be Reef Global, but as I've been reading some articles about it, it seems like Reef isn't doing so well lately. Many big companies have taken business away from them, it even appears that Wendy's was planning to open 500 locations, but they closed the deal and Reef then exited its Houston Market and laid off five percent of its workforce amid poor sales and an eruption. from Permits and Security Breaches, let me look up what security breaches exist, so I found this Wall Street Journal article called Ghost Kitchens Are Proving to be a Tricky Business, as Reef Global shows, the article begins by saying a few seconds after a Cook lit a stove in a small mobile kitchen in a Houston parking lot in April, a fireball erupted from the propane burners and ignited in the center of the trailer owned by Reef Global Inc, as the cook escaped damage, opened a refrigerator at the same time.

The time he protected her from the flames was the second such incident at the same Houston trailer in four months. The first injured a different cook when the flames burned her face and gave her some sort of warning that this was violent language. she fast forward 10 seconds if she doesn't want to hear this caused third degree burns on her hands, which caused the skin to peel off her fingers, leaving her unable to work. Wall Street Journal, did you hear how badly her hands were burned? How could she? work, how could I contribute to the company? A similar fireball in San Francisco injured another Reef employee in the spring, according to former Reef managers briefed on all three incidents, and there's also an Insider article about leaked Reef emails where they're talking about almost a whole year of Mr Beast Burger complaints where customers were served raw chicken and raw burgers, this is not directly Mr BEAST's fault and I'm sure this happens with regular fast food franchises but this issue is a lot more difficult to solve. when you don't have real locations and until very recently this business was run solely in ghost kitchens and in interviews Jimmy doesn't hide that fact at all, he's actually one of the only people I see being open and honest about his business and his ghost . kitchens, it's great to have a burger joint, so when I started it, it was when covid was at its peak, so we started a virtual restaurant, a lot of restaurants were laying off people and Beast Burger originally, the reason we got into this was like a way for restaurants to make extra money, so if you are a mom and dad and you know that during the lockdowns you can't even serve people in your restaurant, your income is cut in half, you can start serving Beast burgers and then at any time to anyone.

Within eight miles you place an order, fulfill it, and keep most of the revenue. Yes, that's a pretty noble motivation for opening Mr Beast Burger, but Jimmy just doesn't talk about the fact that they do this at existing restaurants too. that they are major corporations and the fact that they took them out of the reef trailers, anyone anywhere can start serving Mr Beast Burger, simply take our training course, order our ingredients and packaging and then turn it on all the websites to that they are the same ingredients. It tastes the same and I understand what Jimmy is trying to do but you really shouldn't make it so accessible for anyone anywhere to start serving Mr Beast Burger to customers because again I startto think about the health inspection things of people throughout the country, mainly children.

If you're eating this food, you must have some kind of barrier to its quality, so he's pretty transparent about the ghost kitchen stuff in interviews, but let's also see what he actually told his fans when the business opened in 2020 , that's how it was announced to 144 million people. I opened the world's first free restaurant, and if that wasn't enough, I also paid people to eat at my restaurant. Put it in a yes. I had never run a restaurant before. Goodbye and that was the last one. Customer, if you like what you saw in this video, you too can eat beef burgers.

I literally just opened 300 restaurants across the United States but we only serve people through delivery apps, basically open whatever you use and look for the Mr Beast burger and you can order anything. our amazing and delicious menu and like I said we have hundreds of locations all over the United States, just open your favorite delivery apps and search for Mr Beast Burgers. While this is not an outright lie, I wish he was less vague about opening 300 locations because this is the Mr Beast burger that 144 million people watched with his own brand and even a drive-thru and this is the burger Mr Beast I just ordered from the small business that was connected to this building and when I walked in, I didn't even notice that an Uber Eats order had arrived for Mr Beast Burger, it obviously seemed to be his own business, there was no branding from Mr Beast nowhere, I was told it was going to be a 20 minute wait so I went back to the car. wait with Chrissy, do you think if we ask them to sign this, I really hope that when I finally walked back in and they handed me the bag, I noticed that it wasn't a Mr Beast Burger bag, it was one of those usual thank you bags.

Regardless of the fact that we headed home with the bag in the tote bag hanging below, I got four items in total and ordered them for pickup, so the whole thing cost me 36.85. They're also not in Mr. B's packaging, so Mr Beast NASCAR Wings is blowing you out of the water now. B-style fries are supposed to be seasoned, crinkle-cut fries loaded with caramelized onions, pickles with American cheese, mayonnaise ketchup, and mustard. What I bought were seasoned crinkle cut fries with cooked onions, pickles with American cheese and ketchup, you can see here, this is what they look like and Ah, so I flipped them pretty well, it actually worked well and they were normal .

I think what would make this order special is the toppings on the fries and I didn't get everything I ordered but this is the best that the next item on the list was supposed to be a Carl's Deluxe which is like a burger of melted grilled cheese, but when I pulled it out I was very confused as to which one this Beast burger is after looking at all of them. the later order this wasn't a b style burger it wasn't a Carl's Deluxe it was one of their impossible bee style burgers this is what the impossible b style burger is supposed to look like and this is what it would look like if someone drew me a burger what does it look like?

This is real, it looks like a Krabby Patty now, when I opened it, it looked very boring. It looks incredibly boring, but surprisingly it also tasted very boring. It tastes like a cafeteria burger. The Impossible Burger is supposed to be a crunchy, smashed impossible burger with house seasoning. pickles and cheese diced white onions Mayonnaise ketchup and brown mustard on a toasted bun what I got was an impossible Patty American cheese shredded lettuce and a little bit of ketchup there is no sauce either there is only like a little bit of ketchup the bread was much cheaper than the one you see in the photo, but also if you examine the meat in the photo impossible, it looks nothing like this, so what the hell did I just eat next was the tender crispy chicken sandwich and this is a tray easy, everyone knows what's coming?

In a chicken sandwich it's just chicken, bread, mayonnaise, pickles, and lettuce. I was really hoping to have a positive experience, but all the ingredients feel really cheap, this just doesn't feel like a satisfying chicken sandwich. I don't believe it. I know it's so dry, what I bought was tender chicken, some shredded lettuce and a little bit of ketchup. Lastly, we had the main event, the very item named after this ghost franchise, the Beast-style burger, and this one pissed me off a little. because I ate it and while I was editing it I realized the camera got a better angle on the meat than I did, man it's supposed to be a Smash Burger, what the hell is this now when it comes to Mr Beast Burger?

I believe that Jimmy was intentionally trying to mislead people in this video or that he once wanted to serve raw meat to people. No, of course not. Jimmy is a little younger than me. I think he's like 24, but he's also the CEO's brain, so I'm pretty much. I'm sure he doesn't think much about anything other than making the biggest videos in the world and growing his company. However, I will say that the quality of that food was really bad and it was probably not an exaggeration the blandest fast food I have ever had in my life. my whole life, so I think my only advice to Mr.

Beast that he won't listen to because I have fewer subscribers than him is to think a little more about the businesses he runs because the ghost kitchen thing is I really like the savage west of food and there are a lot of young, impressionable people watching what you do, so you have to be a little careful about the businesses you run, but that really got me thinking about the psychology of the ghost kitchen business. It really seems like a lot of this business is based on deception and I started to wonder how easy it would be to trick people into eating food they've already eaten, but making them think it's a new restaurant seems to happen.

Every day we saw with IHOP and Chili's before, so to try this I decided to pay thousands of dollars to do a legit Focus Group in Los Angeles. Now, to do this I would need my own virtual restaurant with its own branding. My name is. Eddie Burback, so let's go with something like Eddie's burgers or Burbach's burgers. Burger Burger back Burger back I also needed a fake logo to put on the food packaging, so I'm pretty new to graphic design, but I worked like I wasn't. Maybe three or four days with this logo. I think I did a great job.

In fact, there might be a path for me into graphic design and not on YouTube anymore, so I'm sorry, I'm very proud of it as The group entered the room. I realized I had brought in thousands of dollars and the whole point I'm trying to make about the results of this focus group, so my nerves were high. Hello everyone, thank you all for coming today, my name is Jack. and we are organizing this group on behalf of an exciting new fast food restaurant, Burger, before they tried hamburgers. I'll be honest, I was a little vain and added a question to see how many people would like my logo, so before.

You are the official logo for Burger Back and I want to ask everyone what your initial thoughts are on the logo. That's boring, that's boring, no, we want that, okay, that's good, interesting. I guess they just don't have an eye for logos. I guess they were just wrong, but it was finally time to try the burgers, so Burger A was a famous star from Carl's Jr and Burger B was one we picked up at a local restaurant down the street. Both burgers had the same ingredients and were repackaged. under the burger logo, so we started by bringing Burger to the group, one of them compared it to a Burger King burger and another person even said this song, oh yeah, then he said it reminded him of a famous Carl's Jr star , but not I'm not saying that he was a famous Carl's Jr. star and then they brought the B burger from La Tavern to the group, it was immediately clear that they liked this burger much more than the previous one, but this is exactly where they thought it was Carl's .

The Jr burger was bland, but the one at the local restaurant seemed to be a hit after trying both burgers. We asked the group to identify which one they thought was a fast food burger and which one they thought came from a local restaurant. An era of fast food, yes. I think it's almost fast food. I think this one is family owned. Yes, to my surprise, they identified the Carl's Jr burger as a fast food burger and the La Tavern burger down the street as a local family restaurant. Burger, but no I don't understand why IHOP and Chili's have been doing this.

I thought it was easy to fool people, so we put the second group together to see if the results would be the same, testing two things, one if they could identify the burger as the first group and two. If one of them was finally honest and said they liked my logo and I just wanted to ask their honest opinion, what do they think about the basic logo? Well, I don't understand the name. I need more context, well I guess it is. bar back like whatever it was like what's a burger back something generic okay cool yeah it's a focus group so you know they're going to give their honest opinion and sometimes people's honest opinions can be incorrect, stupid, bad or incorrect and bad. and stupid and hurtful and mean, and after that the focus group was exactly the same as the last one, everyone unanimously voted A for fast food and B for local food, so the second one, I think he's from the local, is that guy of all, um, yeah.

I thought here, although no one stopped during the taste test and said: I think this is a Carl's Jr. burger. I think you're lying to me. I may have wasted thousands of dollars refuting my own point. It seems that ghost kitchens are not like that. misleading because people can tell the difference between what is a fast food burger and what is a local chain burger, which is a huge bummer because I feel like I put the whole point of the video into this focus group and now I feel like I have been tested. wrong or I lied because while Burger a is a famous star of Carl's Jr.

The Tavern is not a real restaurant, in fact the photo you saw was a random building I chose from Street View and the focus group did not vote correctly between the what was it. a burger from a local restaurant and what was a fast food burger because Burger B was Jack in the Box all along. Both focus groups tried two fast food burgers and incorrectly said one was from a local restaurant, so I think it's pretty clear that I made everyone in that focus group look dumb (obviously I'm joking because they're not dumb). I lied to the people in that focus group about the food they were eating and they believed me and I also lied to them about the food I was giving them and you believed me because it is not a person's job when paying for food to investigate whether they are being lied to or No.

I've spent the first part of this year ordering food and then spending hours trying to figure out how it was made and what the story was behind it, it would be completely normal for a focus group to be held to test which burger tastes best from a company, you know , that it is not normal to be part of a focus group in which a YouTuber lies to you and tries. To prove a point, no one would think that's what's happening, like if you went on a delivery app and tried to order a burger from a local place.

It would be crazy for me to randomly assume that it's a Chili's or that it's from a building that has 44 other restaurants that are running out of it or that it's from some weird moving trailer that has a bunch of explosions burning its employees and I don't have a solution for this problem. I mean, what do I know? I'm a comedian on YouTube. as the lowest job in society now, I don't think this will happen, but I think at least delivery apps should add some kind of label where you can see what is a virtual restaurant and what is a real place because if yes If you're supporting a restaurant with your money to get some food in return, the least they can do is let you know where that food comes from, especially if it's like an IHOP or a Chili's or one of those mobile trailers in a Houston parking lot.

I ordered tacos and Googled Street View and it was the Winnebago from Breaking Bad.