SEO Is A Waste Of Time in 2024

Google is about to make a change that will make traditional SEO completely useless. This change can have absolutely disastrous effects on your business's ability to be found, get customers, and make money, and if you're not prepared for it, you'll lose. the competitor that is ready to pivot, but don't worry, in this video I will show you why traditional SEO is a complete

waste

of

time

in

2024

, the new strategy that is replacing it, and the easy way you can start moving towards the massive. results that SEO could never offer, but to understand the new opportunity presented to us we must analyze the big problem that SEO always had when I started my own web design agency in 2012.

SEO was a little easier. You know, I was able to create a pretty basic website for my business without a ton of blog posts or anything like that and because it was easy to reach out to other blog owners and get them to agree to me writing a guest post for them, they would give me backlinks. . and I was able to reach number one on Google in web design. The Angels. Great mission well accomplished. Not so fast. Most businesses come close to ranking number one on Google as a goal in itself, but it's really only useful when it leads to more sales.

Clients would find me on Google and schedule a consultation call, but when I was on those calls I was still a stranger to these people and I had to sell myself to get their business and become a better web designer than a salesperson. I lost a lot more jobs than I won and in a moment I'll show you how I solved my sales problem, but the point is that even when SEO was easy, it only solved half the problem and as

time

went on, more business They began to flood the market. Internet with tons of SEO content, backlinks became more and more difficult to get and the whole SEO process became much more intense towards

2024

and there is a new SEO challenged and that is AI, it is like a new and powerful gardening tool meant to make our job easier, but it's also accidentally uprooting some good plants along with the wheats and it's those unintended consequences that are really shaking things up, so before we get into this, let's look at the three reasons why. main reasons why AI, although useful, does SEO. much less effective for small businesses, first you know all those useful articles that tell you to write for SEO and that are meant to answer people's questions.

The AI ​​will simply answer them, instead you know people have already started going directly to the gbt chat to get quick answers to their questions instead of searching for them on Google and in response Google is now rolling out its own feature artificial intelligence search engine that they call a generative search experience and that will simply answer people's questions. Imagine searching for the best chocolate chip cookie recipes and getting an AI-generated answer along with some follow-up questions to narrow down your search and this is rolling out as we speak. I hope it is available to everyone and answers virtually all important searches.

In mid-2024, the next reason is tools like chat gbt have made it incredibly easy for everyone to create SEO content at scale, meaning everyone is doing it by publishing articles faster, filling the internet with content like never before, it's like if suddenly everyone had the same megaphone and everyone was shouting at each other. others, so if you want to stand out you're going to have to shout even louder than your competition and the third way AI is killing SEO is that it's actively destroying your ability to get backlinks if you don't know what backlinks are. those of others. websites to yours and are really important for your site to rank on Google, just like AI makes it too easy for everyone to write articles for their own blogs.

The same goes for writing articles to post on other people's blogs. It is a very common way to get backlinks in the past, you can simply ask a blog. You know, can I write something for you and trade it for the content? They would put a link to your website in the author bio and many blogs would do this. Say yes, the backlink made an SEO gain for you, but now that so many people are using Ai and trying to do the same thing, it's incredibly difficult to get anyone to respond to you let alone accept, you'll

waste

more time trying to find it. . one backlink opportunity than it would take to write 20 posts, so while you still need backlinks to rank high on Google, getting them is a lot harder than it used to be now.

I'm not here to talk about AI, in fact I think it's an amazing tool. which no business can afford to ignore, but which has had many unintended SEO consequences that we really need to pay attention to, so what will the new wave of SEO look like not only in 2024 but in the future? They will be surprised by what I am going to say next and some of them may even be scared and that is the exact reason why those of you who are inclined towards this will see the enormous results that you are willing to do. what others don't, so this pivot is simple, stop trying to get found on Google and go for the next biggest search engine.

I'm talking about YouTube, yes, YouTube is the second largest search engine on the planet, but it is much more than that. Remember my problem I had with sales was because SEO is great for marketing but YouTube is marketing and sales rolled into one, in other words YouTube solved my problem. Once I dove into YouTube, I started having two very different types of sales calls. with the prospects who found me through Google we already know how it went and those who found me through YouTube now to say that these calls were easier was an understatement, they were more relaxed, they took me much more seriously and most were practically sold in advance. before the call even started, in other words, video accelerates the trust factor and I don't like it like any other on the planet to the point where eventually, as I was growing up on YouTube, people would literally just pay for my services directly on my website without me having to do it.

I talked to them from the beginning and it's not just me. I think the media did a study where they found that 42% of people said they would choose to work with someone on YouTube over someone who wasn't now. I know you're thinking that SEO is familiar and feels safe and YouTube feels like a completely different ball game. Well, here are five inevitable reasons why ranking your business on YouTube is 10 times better than Google. First, people want to watch videos made by real humans with genuine personalities and experiences. and as much as we're talking about AI, it's not revolutionizing video search like it's over at Google.

Now, sure AI companies are really trying to create realistic videos, but they haven't gotten there yet, not even close, plus YouTube is planning to do it. It is clear that when a video is generated by AI, it will require a special label, since you know that it is much easier to pass off an article as written by humans than someone in the AI ​​video is a real person and here is the thing, even If YouTube is flooded with AI videos, our preference for real human connection is not going to change, people naturally gravitate towards authenticity, so if you keep your videos genuine, you will engage your audience much more effectively and always outperform.

AI-generated content in the video below. Search allows you to double dip, so we already know that YouTube is number two behind Google and search search, but if you create videos on written content, you obviously have a chance to rank correctly on YouTube, but Google does too. shows video results in searches there, that's because Google owns YouTube and knows that people generally prefer videos over written content and it only makes sense to give people what they want. In fact, 95% of people say they would rather watch a video on a topic than read about it, not to mention the fact that video platforms like YouTube and even Tik Tok are quickly becoming even more popular than Google. for younger searchers and if Facebook and Instagram taught us anything, whatever is popular now with young people will filter down and become popular with older generations very soon.

Imagine every video you create as a dedicated marketer for your business, paying only once and continuing to appear attracting new customers day after day, year after year, unlike a blog post that might get buried under newer content on Google, your videos from YouTube. They have a much longer shelf life and are like Evergreen Pathways that funnel potential customers further and further into your business. Think about it when someone watches one of your videos. YouTube's recommendation engine helps them effortlessly move from one video to the next, creating powerful binge watching. The session speeds up the cycle of trust and dislike and that makes them much more likely to become customers.

Now compare that to Google search, where there is no built-in way to bring searchers back to your specific content. The next reason to move to YouTube is that SEO becomes much less complicated in traditional website SEO: you're dealing a lot with managing content groups, getting your keyword density right, writing metadata and making sure your content is a certain length, not to mention searching for back links, which is a huge waste of time. I can't really even control it, you know you're at the mercy of other people saying yes or more likely no, but YouTube makes all of that simple when it comes to YouTube SEO, the only thing you really have to worry about is making good videos and including your keyword phrase in the title and a couple of times in the description, that's it, you don't have to worry about getting other sites to link to yours, that literally doesn't happen with YouTube videos and YouTube search is only the beginning.

You know, once your videos get noticed and YouTube starts showing them to people on their homepage just because they know they're the right audience, that's when you grow even faster. The next reason is that most of your competitors, even those who are beating you. now in traditional SEO they are not going to change to YouTube, it is a completely different game and it scares them, this is where you can advance, so think about it. YouTube is an incredibly powerful opportunity, but it is underutilized by most businesses, especially in Service Industries. You know that if your competitors avoid creating video content that will open up a huge opportunity for you.

By adopting YouTube, you can gain a significant advantage. It's not just about being found, but about being seen and heard, building a stronger connection with your audience. So, by doing what your competition doesn't do, you are not only catching up, you are positioning yourself to surpass them, but not all videos are winners, only CU did it, there are some things that you need to nail down if you want to make a follow-up. the largest possible audience of people you would love to work with, that's why in this video I'm going to show you the secret trick to making sure your videos find that audience and work their hardest so you can get them submitted.

Get on YouTube and reap the benefits for many years to come, so click here and I'll show you exactly what you need to do it right.