SALES Techniques - How To Convince A Customer To Buy From You

Would you like to

convince

more

customer

s to buy more from you more often? Today I will teach you a simple but powerful

sales

technique that has been proven to work in my various companies. It's very simple, something you can apply today. nothing to do with tricks it has nothing to do with your cell phone script it has to do with your offer what are some of the simple things that you can modify within your offer that can

convince

your

customer

s to buy more from you and that strategy It's called three frames now I want you to think about this when you sell your product or service that you have a choice you have a choice when someone looks at your offer the only thing that all consumers can think is: I want to buy this or I don't want to buy this, like this which is a yes or no answer, so now you're thinking, okay, can I afford this?

Do I have the budget for this? They are now focusing on price, however, if you give them two options, like me. like an A and a B like this I want you to think back, remember when you went to the movies a long time ago, right, they give you two options, they have the big pop and then they have the small pump when you want to buy a soda, two. options and what most people do is when you give them two options, 80% go for their small goal and 20% go for the Lodge, because most electives play it safe and they like to choose the ones that save money so it's eight and be well now when you get that a and B these two options the consumer your customer are not so focused okay I want to buy this or I don't want to buy it they are thinking which one I want to buy but then in the cinema they introduced a third option, which is this, it's the three boxes and this is how the strategy works, suddenly they have the small soda, they have the regular one, which used to be the old one, and now they took the regular one because it's big. it feels like it's too regular that makes sense they just changed the name it used to be large regular and then they have a giant size one that's this big right you'll never be able to finish it even with your kids so you have the three options and this is how it works they offer you the small they offer you something in the middle they give you something that is like giant size so when you do this suddenly there is what I call contrast prices so what you do is this when you offer your products and services you want to make your biggest offer, the best SuperDuper offer that is so outrageous that, knowing that most people won't accept this, knowing that, and then you want to make your little offer as so weak, right? , wants it to be like that.

Now, on average, you don't like it very much, but you want the middle one to be very, very convincing, knowing that you really want people to buy this one, which is the one you want to buy, so what happens is the cinema introduces this concept by twenty percent. Those who are reading lately really like soda, they go for the large jumbo size, twenty percent, and then you have sixty percent, they go for the medium and then you have twenty percent, they go for the small size and then more Go ahead, they introduce their size type for kids. what I think when you make an offer two options is good three options are the best now when you offer them four options I think it's too much it's a little confusing but when you give them this and you make the middle one this is the one you want to sell make it as convincing as possible possible let me give you another example I want you to think that you are going to take your car to a car wash they use this technique where they want them they would like some kind of shampoo for the exterior of their car, let's say for 15 dollars, that's like a simple shampoo, that's it or if you want to shampoo out your car and they add some new chemical, you know, whatever's right and some new shine, and they'll also vacuum your interior for twenty-five dollars, so you're looking at fifteen dollars, well, for ten dollars more.

Know? You also know that the inside of my car is a little dirty. Okay, I'll take it and then they have super detailed wax like 200. dollars you say oh I'm not going to go for that 200 dollars, that's too crazy, but I'm not going to be a cheap idiot, I'm going to go for one in the middle, that one is the one they want to sell you, so you can easily do this for your business, so I want you to create three boxes, the small one, very, very small, very Wimpy. You can even think of silver, gold, platinum.

You've heard of those terms before silver became platinum for some type of membership. They do that. also Wow and I want this I want you to make it expensive in the US I said as luxurious as possible for the big one, knowing that most people will not accept this, but he is what is very interesting at any given time 510 even up to 20% of your In the market, they will want the best right to give me the best you have, that is a big profit margin, but knowing that you are not counting this to sell well, this is really for that, the cheap client that want.

Most 60% and 80% prefer this one, so what you can do is say the list of features and benefits, let's say don't offer, you have 10 things, okay, you may have two things, but this gives you seven things . the greatest value when the customer has prejudices and you offer them to one in the middle this is the central contrast price this is a decoy that you do not count on to sell this is simply a decoy there you have it that is the three box strategy very simple You see selling is about choice marketing it is about offering your customers options not too many not too few just the right amount and letting them believe that it is their choice to make that purchase and turning them into my indecision