Overcome Fears, Insecurity, Feeling Overwhelmed & Start Posting on Social Media

Hello guys, welcome back to another episode of the process and I hope you are loved in a series. This is, I think, episode 3 and with me again it's Melinda and Melinda, what are we going to talk about today? So today I want to know how I approach

social

media

when I'm

feeling

really insecure. I get

overwhelmed

by posts between business and personal and then I become paralyzed with fear when I'm about to post and then I don't know what to say. It happens, yeah, well, what do you feel paralyzed? Because I don't want to say that I don't know what the post is.

I don't have a plan so I just post randomly when I get the inspiration but nope. If you have a plan of attack or a direction then I just don't post so this episode is all about

social

media

for all the creative types to get over their fear of being judged and everything else is outstayed our welcome it's all social. media today, let's

start

, let's dive in, so when I post on social media, I have a couple of accounts, I have a personal account and I have a business account and I'm not sure if I should use it on my personal account. and all for business, should I use my business for business only?

Well, I'm just asking, answering that question when I asked it, but personally, should I use my personal business for business? Keep it up completely, sighs, how many different social platforms do you have? on I'm on, let's look at Facebook, now I'm on Twitter, okay, Instagram, Pinterest, okay, so count okay and my method Georgie, okay, which one do you currently have the most followers? Instagram is fine and you have to create an account, so let's open those two. accounts, so the first one is your professional account, yes, which is Marx and Maker and right now they have 757 followers, how long have you been?

How old is that account? It's about a month old. Okay, by the way, that's great guys, if 757 followers and you've only been active for a month, that's fantastic, what else? So I have my personal account that's really just been personal and it's 301 followers, okay, and how long has that account been active? Probably from Instagram, his name is. Like three years, probably yes, what does that tell you that I shouldn't use the personal for business? Okay, what else tells you that I don't have many followers? Well, without judging, remove the judgment, let's just look at the numbers.

It's hard, yeah, why it's hard to look at something objectively, especially when it's myself. I judge myself a lot, so one of the things I want you to get in the habit of doing is that there are things that you do that I want you to be truly passionate about and I want you to put all your heart and soul into it and love who you are when you do it. , but as soon as you let go of your hands, as soon as you press Enter on the keyboard or press the S command on the Save button, it's someone else's. work is someone else's thing and that brings that kind of level of detachment, so if people throw darts and arrows at you, it doesn't impact you at all, it's just another piece, it's another image on the internet, it's okay, you can do it. that for other people's work we

start

training internally how to do it ourselves, that's fine, and we have to be able to do it and that has helped me a lot, if I had taken a different approach when I was in school I probably would have done it.

Be a very different person today. I knew from the beginning, when I submitted first semester work when I was at Art Center, that that just works and I'm here and I want to take notes like it's someone else's work and I can see. the differences between the way I grew up and learned compared to the other students the other students were defensive, they were putting their guard up, they were trying to figure each other out, they just weren't listening and you can see it and it's very evident because it What would inevitably happen is that next week they would repeat the same mistake Now, if you want to go up a level beyond that, when the critique is done, you get your critiques, you take all your notes and then the next person to take those notes is their job. , so I often saw people zone out as soon as they finished their work, they would relax and you could see their body language change, you know their shoulders would slump and there Okay, great, I don't need to pay attention anymore, what a thing so tragic, you have the opportunity to learn from 18 other human beings who are creative and you can grow much faster now, some of you are probably sitting there thinking, what's going on?

This has to do with me I'm not in school anymore I'm in the real world Can you apply that same type of thinking to your social platforms? Yes you can. What I do is go and look at other people's work. They post how often they post what they say about their work, how they interact with their fans and followers and I study like I'm back in school so I look at my work like someone else did it and I'm looking at other people's work As if I had done it, why do we isolate ourselves? That doesn't make any sense to me.

So I look at this and I see that okay, on the one hand, you've had an account for three years or so even longer and now you have basically a hundred followers a year without judging, that's not a gigantic number, okay, especially if you're on the beginning or at the beginning of the Instagram game changing the other side where you created something now that has resonated with people because in a month you have gained seven hundred and fifty-seven followers why do you think that's the case for one because it's very focused? Okay, focus on a specific goal and then people know what to expect and I remember what you mentioned the art of social webinars is just about creating an account that is like a magazine so that people know when they sign up that they know what to expect because there is a lot of noise in the world, but by creating something that is consistent and people know what to expect, they are more likely to follow and that's why I took that approach when I started this, what else do you think it is?

Consistency is important, having a focus and selecting what you feed, because if we look at it like that, guys, there are a lot of places we get our information from and we'll go to different places to get it, but when you're in a buffet type of approach heterogeneous, I don't know what to get from you, so I will get what I want from someone else, so Marx and the creator focus on deconstructing logo design based on the golden ratio, golden means and by doing grid work there is something more what you're doing that's really important here.

I hope you can tell me and us. I'll see if you can figure out why you think there are more followers on this account than the other account, as well as being consistent, focused, curating and intentional about hashtags as well and okay, so the hashtag I also share is sharing my discoveries in my process, so for me it's sharing the behind the scenes of something that someone wouldn't normally see when they see logos, they don't always see the breakdown of how things are named or how someone came to that conclusion or design. just look at the end result, okay, and what do you think people follow you?

What do they get when they look? They're looking at your feed. They are being educated for one. They are learning with me. So I'm describing it. I'm not just showing my notes when I also describe epiphanies I've had or things I'm learning and then how I take that. I showed in a couple of posts how I took what I learned and then applied it to my own work and the things I used to improve my work. Okay, now let's turn around and look at your personal account and what the 301 followers are, what do they get out of your feet on a personal level?

Mind you, they're getting to know me personally, it's probably these 300 people, a good amount of them are equivalent to my family and friends, but it seems like there's a day to day thing, mainly my dog, actually, they're seeing my dog ​​a lot, yeah , now there. they're people who have huge social followers just because their dog is incredibly cute or something really interesting, no offense to your dog, but he's not that kind of dog, he doesn't look like he's going to be that sad, well, he doesn't read Instagram at all part, oh. Okay, so if we sum it up, can you find out now what is the secret to gaining followers on social media?

What do you think it is if you take everything you said and bold it into one thing? What is the most important thing? I'm preventing something of value from providing something of value to go with one thing, say with fewer words value for value value give value ok, give value if you teach someone something they're likely to tune in because it's going to help them grow when I look at photos from your family, your dogs or your husband, the dirt yard, the office. I'm not getting much value out of that now if you're an interior designer, great, if you're a dog groomer, great. so you have to be at the top of a certain category and it could be a super micro niche topic that you would love and cool, so I'm not getting much value here, it's valuable for your family to stay. in touch and that's why I don't normally make personal posts on any of my platforms.

I stay away from that because I want to have a real relationship with my family and I can post whatever I want, maybe on one of those photo sharing sites that is blocked, I need a username and password, right, it's not really about to inflate my own ego by celebrating how great and wonderful my life is because unless you're a celebrity, unless you're a beautiful woman or you're just hip-hop. star or something people just don't care and once you reach that status, they care what you drank, where you went and who you talked to. We're not at that stage where we're just not there, so let's focus. about giving value to people by teaching the way we do it and you said it very, very well, if you do it with intention, you share your own discovery and process and, in doing so, people join that view, that's how Melinda see the world. and maybe I need to go back and apply that same kind of thinking to my own work is to help you a little bit, so yeah, and the best thing about this and if you look through the lens of I'm sharing my process and my journey through design , creativity and business, so you can't really fault me ​​because it's just my journey and I use that lens, like what I learned today.

Was there anything important that was said between you and me or my wife and I and then? I'm going to share it because it's my own discovery, like you said it was an epiphany and Epiphany is a strong word, but if you had a spark, it could be just a spark and it would make you think about the day differently and if you saw an act of kindness somewhere and you're thinking wow, that touched me, talk about how it impacted you and that's it, and you'll get more people to follow you, okay yeah, that helped, so now I realized you haven't posted anything. new in a while, even a week, it's only been a week, yeah, you sure seem to cook this fool, not that, it's old though, no, that was six days ago, okay, talk about this if you can, if you can , I know it's a lot of work to post something today that would be awesome now not everyone can do that but here's my take on this.

It is better to post once a week than to post seven times a day things that have no consequences for anyone. so take the time to shit on something and put some love into it, but don't get so obsessed with it that you work too hard. This is a great platform of these social platforms because it is temporary, if you don't like it, you delete it. What's most important to me is when you post something, look at how much engagement you get for it, people like it, they like it, they're commenting, they're giving it to you, they're adding questions, they're participating in what the conversation is. and then answer them if you have time, okay, I say this and it's kind of a funny statement.

I'll say something like I love having deep, meaningful conversations with complete strangers that I would never meet and I really do because they asked me very deep questions and it's gotten to the point now that I need a whole team to help me because I'm spread out on different social platforms and so I have a remote team working on it. I have staff here working on it. now I signed my son up, he's working on it, so everyone is taking the questions and putting them in the database so I can build something and maybe this will turn into something bigger.

I don't know yet, okay, did we take care of a lot of your questions yeah, we're very sorry, come on, I said where is there going to be a deep dive, let's dive in, so you're right on the one I'm falling a lot about. So, I feel like I've hit an obstacle. As for what to share next because I want to transfer to something new that I know I can share what I'm learning, but I feel like this was a very concentrated and focused, intentional exchange, and changing topics is really difficult, apparently, are you understanding? ? Tired of doing this now, why would you change the subject?

I guess I feel like I want to give it something new, rival it if you notice that maybe some of the most popular people to follow just do one thing over and over again and then find variety. in that and there is nothing wrong with that there are people who take a photo of themselves every day there is a woman who forgets her name but she just stands there in a specific pose and she travels the world and she is always in thecenter of the frame in that pose and it's nice to see that it's like, oh, there's something different and I enjoy that there are people who make a poster a day with an expression that they like they quote and that's all they do, they just keep doing that and It's really interesting to see how that changes over time, and I think one of the really wonderful things about the team is that a lot of people think there should only be six ways to tell. that story and there's six thousand in depth that makes you think wow, maybe I've just been blocking myself from all the possibilities and I think that's the nice thing about seeing some of these processes that help, so I think you're making this wonderful network local and I think you can do more of this and I noticed it appeared on a couple of different sites with a lot of followers and that's how they will get you noticed, if you create something that is valuable what another editor curator says is valuable, they share it with their community , you know you're onto something, don't ignore it, okay, every time I get an increase in followers, I try to push back, like I'm saying where is that coming from and so we build relationships with those people and we're cross promoting with them and I'll try create more content and that's how I think I try to create more content that the editors on that channel will want to feature more of.

Well, we were highlighted in the creative block and design. I contacted the taxi and I didn't hear anything but every once in a while we do something and it comes on their radar again and then they introduce us and it's a wonderful thing okay yeah so we get to the only account that I now have followers, right? What about those like Twitter, for example? I just opened that account and it doesn't even take me long to say what I don't want to say and then I need to learn more about how to do it. to use it and it's definitely not correct, I mean how to use it instead of how to post something to the audience, yes it's different, it's a different way of sharing information, the number of characters, but just getting into it has been really difficult for my.

Well, now I think about it and correct me if I'm wrong. I asked you to create that account so I can tag you and so it's largely inactive and this is a hack guys because you need to have different strategies for different platforms don't get lazy with this don't take an Instagram post and post it on Facebook and Twitter and post it on Pinterest because, in my opinion, you teach people not to follow you on other platforms because it's really repetitive and seems lazy when I see it. I'm like, "Oh my God, they're doing the same post," so all that kind of automation software that does that for you.

I used to do that. I was thinking this is dumb. I don't want to follow people who just post content and spread it across four different channels, why would I do that to people who want to follow me? This forces me to keep thinking about the content and packaging it differently for everyone. Well Twitter platform has a character limitation of 144 characters. I'm not good enough at English to be able to write in 144 character chunks so I had to create a hack and the hack for me was: "I can write things in Photoshop in Keynote and Illustrator so I can trick the whole system by creating a block of long text that I will place on a bright colored background and then I will try to give the person a reason why they want to share that image, so I am creating a text image and then writing over that text image with text and that sounds crazy , but that's what I do, where do I get the ideals for this?

Remember how I was talking about having these meaningful conversations with strangers every once in a while, a family member in Someone and they're stuck and they have some kind of creative block and I say something. and I say it sometimes in an angry tone and then they say yeah, I totally get it and I was thinking Bing, there's a tweet or my wife will tell me something funny and I'll say honey, you know you can't be a warrior, you have to be. a warrior and then that becomes my tweet and then I create a graphic, now the great thing about Twitter and for all the graphic designers out there use your design training and your craft to help you if you're a comedian or if you're a writer like JK Rowling, of course, you can use Twitter the way it's meant to be used, but put an image on there use your skills and design typography layout if you're an illustrator, put together an illustration and then attach it to a tweet.

I think it'll look like when you scroll through the timeline and you'll be able to see everything that's interesting. then the image attracts you and the text is very important because it allows you to retweet it and mark it as a favorite. I've done experiments when I just put a picture in a few words, it tends to not work as well, so a picture with a quote or saying or something like that, yeah, in a full sentence, yeah, so when you talk about

posting

a picture with text, you're talking about the text is usually a quote that you've said or that you've picked up. right, yeah, okay, let's be clear that maybe that wasn't very clear.

What I try to do is I try to think this is what I want to say and then I go into Keynote or Adobe Illustrator and write it down and make it sound like it. well and then I export it as an image I save it on my phone then I try that image but the image is mostly just text and then I try to write something that is not exactly that paraphrase they are the same thing okay so the image is almost like my The headline is lewd, bombastic, just big and confusing, it's meant to throw you off like a single tweet I posted justifies your price tag, which I don't believe in at all, so if people saw that my timeline is whoa, what? what is it?

Continuing with Chris, why do you think you justify your price? That goes against his spirit. It's true and then I say: never justify your price. Why do you feel obligated to stand up for what you're worth if someone doesn't see your value? They thank you. a lot and keep going and for that to be shared, so I found my own way to do this, okay and each and every one of you will have to find what works for you, what is natural for you and I'm not telling you that they are. the asian guy angry because you're not, you can be whatever you want to be and you're in this place where I think you can relate to a lot of people and we're hearing about it because people are commenting on our Show that they're connecting with your story, like this may you do a better job of telling your story.

Yes, tell my story. Tell your story. Alright. It helps you? Yes that's fine. What else? And if you want more, we can go deeper into that. I think I specifically covered Twitter because that was the most important thing. I don't even know where to start, but that gives me a lot of work. I'll give you one more tip for Twitter, Instagram or Facebook, find someone you like. terms of the way they talk, the way they create images and just copy them, try to do it like them, I don't mean literally copy them, like take the same image and retweet it, but try to deconstruct their formula and do it like them and you say Utah fatica, you're so fatica, if you wear bright colors, wear bright colors and then over time you'll start to feel it right, yeah, okay, next, okay, next, I'm afraid of what people are going to say , especially when I share my design from the judge or call that I am not good enough and that's why sometimes I don't especially share my work because I want to avoid those comments.

Okay, I'm pretty sure a lot of our audience feels like you don't want to be judged, what are people going to say? What are the comments you hear in your head? People are going to say I shouldn't post that because it doesn't help the design community. Okay, you're not helping. the design cooking, yeah okay, maybe mentioning something specific in my design, but you got something wrong, okay, they said they're criticizing it for the chicken, yeah, okay, maybe even saying it looks exactly like Another thing you've seen before, oh. Yeah, yeah, designers, one of your biggest

fears

is, oh no, I designed this amazing thing and then I realized that another company or someone else had already done it and had been using it for years, so really one yeah , another or not, that's all.

Has anyone ever told you any of these things? No, so this is all indirect criticism based on fear, maybe it's okay, other than that, okay, I'll help you guys, I think what you're asking now is going to help. I beat up a lot of people, so let's spend a little time doing that. You are not helping the design community. It is that it factors an opinion well into a different tweet. I said, "You know, my mom taught me not to pay too much attention to him." about other people's opinions, I don't really care, it's an opinion, so let's create a column, whether it's real or not, to turn everything you can think someone is going to say into a fact or an opinion, okay, then we will do another one. column like now let's say it's a fact, let's say it's a fact, is it useful or is it not useful and we discard everything that is an opinion and is not useful?

What you'll be left with is positive constructive criticism, which means you mentioned that. it was made by this designer, it was actually made by that designer, so that's a fact and it's a review to help you. You are great, thank you very much, that really adds to my body of knowledge. I don't see it as an attack on To me, that's totally fine, so we have to rethink this. Okay, if I'm giving you advice today, I'm giving you right advice. I'm telling you things you're doing incorrectly and giving you options to do it differently. You feel so?

An attack on you now. Well, how the hell are you going to grow if you're not? If you're not open to that kind of thing, so if we were looking at a hundred comments, I would. Let's say that 78% of them, I don't know why I came to 78, it's as if mathematically it wasn't proven, they are going to be opinions that pain is not leather, people who don't care about the remaining 22%, how many of those things? They would be objective criticisms that can help you maybe five and then you act based on them. I would say thank you, thank you for pointing that out, you're right, we made a mistake, that's not the name of the song we do that all the time, okay, so there's this.

The last little bit that we're going to dig into a little bit more is, oh, you ripped off XYZ designer and you're a cog, you're right. Well, there are all these really smart people on the Internet. Internet is so amazing. smart, they are so smart that they are like these walking historians and Wikipedia is right, they seem to know everything about everything, but they are not busy doing anything and they do not contribute at all to the conversation, so let me change the dialogue a little. Well, this is my belief and I just gave a talk about this recently on the concept of being original.

It's okay, because you don't know where something comes from doesn't make your work original, so you're surprised and horrified that this thing you thought it was. a breakthrough was actually a concept that had been circulated and if you dig deep enough you'll see that it's now been recirculated five times, so my thing is guys, let's be honest with ourselves. I think it's super arrogant to think that you are doing original work, everything you are doing is a reflection of all your life experiences now, if you grew up in a white room with no visual stimulation you could develop your own language, your own art form , you can create your own media, but realistically. that doesn't happen I think it's stupid I think it's stupid I think it's arrogant I think it's stupid to sit there and think this work is original well I don't give a damn about being original at all and in this space learning I just want to learn so I made a little illustration and I'm not even ashamed of where I stole it from.

I don't mind. I just wanted to see if I can draw it. How hard is it to draw this thing that's mine? challenge for myself, I don't really care, so of course people say it comes, oh you ripped off this Argentinian or there's an Indian artist, like I don't care, why don't you go do something? You have something better to do with your It's time to sit there and point things out. I accept 100% that everything I am doing is a copy of something else. Now you're saying there's no Internet on fire right now. There I go, oh my god, he just did it again.

I didn't let myself say this when you take from a source and try to take credit for it being an original work that to me is a forgery. Okay, it's like you duplicating a stamp that is very valuable and saying it's the original is problematic, but I'm just saying that you guys on the Internet, nothing we do is original, all the business concepts and all the design stuff from the ones I talk about today are regurgitated information from what I learned from our school teachers. from watching other youtubers from reading a book and that person got it from someone else if you rewind all of this, a lot of things start with this person, it doesn't really matter, we're still thinking about the things that Socrates or Plato or Buddha said and we're sitting there - coming out about whether those thoughts are original or not and these are things that are hundreds of thousands of years old why are we here you know we're sitting at this table I don't know how this table is made I don't even know and I don't really care and we're taking borrowing and using ideas, technologies, process methods from people who came before us, otherwise we would bereinventing everything all the time, what progress would we make for all those people?

So if it brings you joy to point out to other people that this is not original, please continue doing so. I'm going to go ahead and some people who would say something like that to me will get a Firebomb for me, a war will start, but that's okay, so let's abandon 90. Whatever we're going to do is original. If you're lifting something directly, I just give credit to that person for the key to making this feel a little bit. a little like yours is when your hands touch it and it inevitably changes try to bring more sources so it's like a little bit of Jim Rohn a little bit of ice a door is a little bit of this Oh smash them together it becomes yours okay yeah a question based on that, yes, copyright, so I'm sure we can say oh, I made it mine and we made it and it's something new, but that doesn't always hold true if there was an issue with the copyright infringement of the What are we talking about. about social media, are you selling this stuff?

Why were you sued before for writing advertising copy for Nana? We would consider accepted beliefs to be true and sometimes these beliefs are completely unfounded, like for example, they were talking about invisibility and they were talking about the black bear, how everyone is afraid of the black bear and there are a lot of bears in Canada and I think they're going to come out, they're aggressive, stay away from them and this person started studying like black bears and learned that they're actually very friendly and shy and all this kind of stuff and he had workshops. where people put food in their mouths and a black bear comes up and eats them and doesn't even scratch them, so there are all these beliefs, these stories that we tell ourselves about why we shouldn't do something and we're just living a life. life of fear let's live a life of abundance and positivity let's see what's good in the world if there are a hundred possible solutions and 99 of them are no, let's go for the one that is yes, let's stop focusing on the nose because the nose won't get you anywhere Okay, I don't want to tell you to do malicious things like deliberately copy something and pretend it's yours, that's a fake, people will report you for that and then you'll be stuck in design purgatory and you might get into legal trouble too. , but that's all I'm talking about here.

You are in a learning process. You are tracking logos. We're not saying you design them. We're not even saying you have permission to do it. do it all we're saying is that we deconstructed their logos to help you understand a little more about proportion and scale if that helps you great if not don't follow follow someone else it's as simple as that that gives you a lot freedom for me like it's just publishing and sharing my work and going out there without fear like everything you just said, yeah, well, I would just like you to change one part of that statement, share my work, just share the work, put my attachments in a property idea and if I say nothing is original I don't own that idea and you can use it too ok all I want to do is get credit for it that's it so people It says that you translate one of your programs to this other one.

The language was of course please because the only reason I'm

posting

this stuff is to share it so share it and I really appreciate you asking very politely and telling me you'll link to it and I appreciate it but just I wanted you to share it and I'll end with this because I said this the other day, but it was for a close group of people if you put a lot of value on the property since I own this. They are material things and I think you know when the settlers came to America and they took the land away from the natives who lived here.

I think it was an offensive idea to them that you can own land like whoever said this land was here before. You will be here after you and it will be here when there are no humans left and the idea of ​​owning land is offensive to them, but today we buy and sell land, we buy and sell water, what else are we going to do? buying and selling air - maybe that's already happening, I don't know, so let's abandon this idea of ​​ownership. I think what we're doing is we're on this earth for a very short period of time, what we have to do is be good stewards and we're borrowing it for a very temporary period of time and the best way I know to honor that privilege is to share it with someone else and that's it, whether it's an idea, a concept of designing some raw materials just try and share that's fine, that's all, anything else in this no, that's fine, why don't you conclude the program?

Let's do some action items. What are you doing differently from now on? So I'm not going. To use my personal Instagram for business, I'm going to keep it completely separate and private somewhere else where the public won't see it and yes, so I'll keep that separate focus on intentional sharing and moving forward with my brands and creators and only showing the logo studios. and continue with that and delve into that and explore everything I can within that topic, so those are my two big topics and Twitter is approaching that to find someone who can emulate or copy on all platforms, but also with Twitter in particular to maybe attract Take out some quotes that I've said or that I found and share them and make them shareable through images.

Yeah, the first thing you need to do is if you're going to post something, it's not really about you. and your life and how beautiful you are, it's really about trying to help someone and the way you can help them is by simply sharing your process to document your process and your journey throughout your life in your career, it could be about something you learned. In a personal relationship dynamic, it could be about how you can

overcome

a conflict with a client or maybe have a defining moment in a piece of design you're working on, sharing that process if you make it valuable to someone else.

Chances are they'll see the value in this too if you make it about yourself and take a bunch of selfies that are actually about you and frankly you're not that good, no I'm just saying you guys are just not cool. That's all, thanks for tuning in, please if you enjoyed this episode give it a thumbs up and we'll read your comments below. Thanks for tuning in, until next time. Oh.