Negotiating Secrets From a Million-dollar Realtor | Layla Yang | TEDxShaughnessy Live

foreign real estate agent I closed deals worth a

million

dollar

s with the help of real estate agents to close more deals everyone is in business selling something if you are an entrepreneur, if you are a professional or if you are an independent professional, you have something to offer, whether it is a product or a service. or experience. I'm in the real estate business. I sell properties and one of the biggest challenges we face in this industry is that we often see a transaction or a deal as a cell, just a cell, and if that usually sounds like that, I'm going to try to get the maximum they can pay me. and I'll quickly move on to the next one so I can get that next sale.

If we do this transaction just as a sale, we already have a problem, a really big problem, so I'm going to suggest that the most important thing is that we consider the cell as an opportunity for collaborative problem solving, an opportunity to satisfy the need for clients to give them something that is better than any alternative and definitely better than status quo so here and now I would like to share with you how I approach every negotiation how I close a deal how I became a

million

dollar

real estate agent I wasn't always a real estate agent I actually studied criminology in college.

I thought that was a really exciting field to study and I also thought it would be very useful when I finally go to law school. Yes, in law school, the expectation was that all Asian kids would be doctors, lawyers, or engineers. I was on my way to becoming what my parents were. I aspired to be one, but law school costs a lot of money, so I had the amazing idea that I wouldn't take a few years off from college to become a flight attendant. I would save enough to go to law school and have the opportunity to See the world I'm in, I didn't realize that those years I spent serving passengers would be the first thing I learned about closing a deal, which is solving problems and offering solutions seen on the Air you, a flight attendant is a problem solver, whether it's extra blankets, warm water for baby formula, or a strong gene, and tonic flight attendants solve problems , sometimes even life-threatening ones, such as in the case of medical emergencies in real estate, is a real estate agent who is a problem solver is a real estate agent who has to find solutions for clients when he knows his clients. clients and needs their lifestyles their dreams their aspirations when you know the market the property the community the developers will be in a better position to solve their problems knowledge is power in this case it is a power to offer the type of solution that best suits to your needs, lifestyle and other dreams.

I remember this trip to China before I became a real estate agent, there was a turning point that made me fall. In love with real estate, an industry. I saw tremendous potential for growth. I was very attracted to it. I want to know more about it and I'm sure my service skills as a flight attendant will translate well to this industry, so I got my license. In two years as a real estate agent I had to generate significant savings and in four years I had my first million dollar year. It was easy to become successful and it was even more difficult to stay at the top of success, as a result, I encountered a lot of challenges I lost a lot of support I received a lot of negative popular cities my reputation was undermined when I was in the city everyone was against me Estate agents France clients and the public my reputation was ruined and I lost my credibility in this industry its entire business depended on your reputation and when you lose face, you lose trust.

It was one of the darkest moments of my life. I thought my career was over. People called it brokerage. I worked to call myself to get fired, so my client, who was even randomly selected. my fossil sign was out, it was crazy to think that I almost lost the whole business right after achieving my biggest success, but funnily enough it is a challenging time in your life. I give you the most valuable lessons and the next one is to build trust. I used to focus all my attention on getting new business. I wasn't spending enough time establishing my brand, cultivating relationships, and building trust.

I couldn't leave without Darkness anymore. I began to believe that actions speak louder than words. I need to continue doing what I do. had a promise of success, serving and helping others, bringing hope, putting trust at the center of business, building trust with the customer is crucial, but trust is what comes only after building a relationship, so meet your customers, but also let them get to know you when you take It's time to get to know your customers. You know their desires of interest. You should also let them know your values ​​and principles. What do you represent and what do you believe in?

Confidence is not about building on the things you say. Confidence is building on the things you do. keep your word, be objective, value their time, be on time because the more people know who you are, the more people will know what you stand for and the harder it will be for them to take you down, so I spent the next few years almost starting from scratch just to focus on changing my name so people know who the real Leila is. No, I'm more visible and accessible, so it's much harder for others to disagree with me because of who I'm made of.

There is no other way, you have to invest time in building relationships and building trust, but not only do I build relationships with a client, I also build relationships with other real estate agents and with the professionals and as I was becoming one of the best agents real estate agency in the city, I quickly realized that I couldn't do this alone. I build networks, I train the mentor so that we all collaborate, yes, our frequent meetings. I analyze our tendencies and failures so that everyone can benefit from my experience. I share perspectives on Eastern philosophy and how to implement it in our Western workplaces. one of these sections I discovered, the final lesson is this Master, the art of closing, leading to closing deals, it usually does not close automatically, okay, sometimes you have that amazing job or the client is overly anxious, but for the most part In most cases, you, as a real estate agent, will have to take the initiative, people feel comfortable when they can see where they are going, so to guide them there you have to give them little-presented options, a solution, you have been honest and objective, it even made me lose the sale, you have handled all their concerns. and potential objections and a reminder of your goals and aspirations when your interests are met will say yes.

I have achieved my own definition of success. Now I can pass on what makes me a million dollar real estate agent by providing real estate agents and business owners who aspire to be the same. It is these three crucial steps that offer solutions, build trust and master the art of closing a simple but proven process. A step-by-step method to close more deals. This is what helped many other real estate agents and business owners get to a better place in their

live

s. It was what helped him close more deals. General, he is one of the most influential speakers.

He said that success should not be chased, but rather attracted by the person you become, so ask yourself what kind of person you want to become. I'm a million dollar real estate agent. Close deals for a million dollars and now I have given you the way so that you can become one too, thank you.