Kim Kardashian and Kris Jenner Discuss Their Family’s Legacy, the Dangers of Social Media, and More

We're trying to do this together and it's exciting to have you here. We spent some time listening to that song with Kanye just a couple of weeks ago and I loved it so much that I said we had to play it one

more

time. Y'all, you two have created a remarkable Empire, which is why I wanted to talk to you because I think you changed the culture, you changed

social

media

, you changed marketing, and you changed the way we all think about a lot of this just to Give everyone a bit of some stats here Kris has a trademark as a mom as a manager between Kim Khloe Kourtney Kylie and Kendall there are 600 million followers on Instagram for this

family

Kylie's business is worth a billion dollars You just started reading and they told me you sold two million dollars of product literally in the first minutes of its launch and it is something extraordinary that has happened in these last 20 years in which many of us have seen you grow, frankly, on television and now on

social

networks and so on.

I wanted to start with you in terms of how you've built this and it's not just that you've done it once, you've done it many times as a mother of this

family

and with so many things that What I've been doing is what was the plan or was there any maybe a plan to make this happen. I think you know. I think it's important to remember that when we started and we started filming our show in the early 2000s, there was barely any Twitter and I remember Ryan Seacrest calling me and saying, "You know you have to tell Kim about this little thing called Twitter because I could find it very useful and you know some things about business and Kim really was the first one in my family who really taught the rest." of us how to navigate that platform and then all the other ones that were available at the time and we just my kids were barely getting out of this thing called two-way that was the phone and the pagers and all these other things and it was It's so funny because technology was advancing. very quickly, so when we started and realized that the show was going to be a success, that was basically the basis for everything else we were able to do and Kim and I would sit at the end and remember it.

I said that and then when you watch season 18, please I'll tweet you and remind you that you said our show was the foundation, things have changed on that foundation and the change because one of the things we've been talking about en A lot recently it's this issue of a fragmented medium that you guys started and I think to some extent you created a franchise in traditional television winny or TV first, right, yes, and I wonder if you did it today using only social

media

if you think that would work. if we work the same yes it would be different I guess my mom would say it would work the same she is a big fan of building a brand and social media and using your voice and believing in yourself that you can make it happen through that platform I think I'm a little bit

more

traditional where I think there was some magic when we started in television and really built an audience and then the magic of the moment of being present at the same time that social media was created.

I think there was a hit on TV and then another hit on social media, so when I choose to promote a product where some people I think maybe the younger generations will just use social media. I love making a traditional team, but we do what we do. We do, yeah, well, I would probably only use social media if you're launching a product, it would be strictly on social media. I love going and doing the rounds and the late night shows. I mean, I was talking to Kendall and Kylie about, you know. back in the Leno and Letterman days and they looked at me and said who and I was like mortified, I was so mortified, but it's so funny and it just shows that there's something to be said for the way we started with the audience. that we have now and the people that follow us and the consumers that buy our stuff are the people that became emotionally invested in the family and there was always that one family member that someone you know loved or wanted to see

their

journey and everyone I've seen kids growing up on television over the last decade or so, that's what's so interesting to me because it's a generational right. both age and all kinds and how people approach family, that's why I was thinking when you guys create products now, do you sit back and say my brand, my, the Kim brand represents this, the Kylie brand represents this, the brand Does Chloe represent that?

They are all spaced out, how does this work? They're separate businesses for sure and I think everyone has

their

own completely different demographic and even if you think about Kim and Kylie for example, they're 16 years apart and you know. It's two seventeens, it's two different generations basically, so I think we look at it and I treat it like an absolute CEO or a CEO of the family brand because we have a lot coming up and things to choose from and banks and they're all very separate as well, yeah. I break away and talk to Chloe or Kourtney.

I absolutely want to give advice, but when it comes to today, managing our own brands and what we're naturally drawn to and how we operate our businesses is completely individual, do you feel like you're competing with each other? No, honestly, we don't, we support each other a lot. I mean, Kylie and I have beauty brands. If we're at each other's houses and we see products lying around, we'll do it.

discuss

it, but otherwise, we're very conscious in our schedules of not launching a product at the same time, but if she's launching concealers and I'm launching concealers, they would actually be very different products, we have different, you know, age demographics. of the skin exactly.

What was I talking about, we use our products so differently that there has been no competition, even in terms of sales, we can see our analytics, there has been no crossover, so how does this work? I guess there are hundreds of companies. who come to you every day saying: I want you to do a paid post on Instagram where I want you to invest in my thing, they would become the spokesperson, but all these people come, how do you solve it? What do you accept? what you want to do, what you don't want to do, take us inside the Kardashian-Jenner Empire, well, for a paid post, I'm very cautious about what I spend, so if I spend too much on something and a paid post happens, come in at that time, I'll weigh it up and think okay well I have to pay for x y&z so that's yours yeah my own personal expenses or even if I'm okay you know we have school projects and now it's a little bit more personal for me yeah I have a paid post and I think okay, this can fund post may be a little off brand for me.

I really weigh things differently now than before, what's in the brand for you, any beauty, as long as it doesn't compete. Fitness helps, maybe just any health product, if you know, when I mentioned I was having a CBD baby shower because I needed a little calm before the storm of a fourth child, every CBD company on the planet reached out and you know it's some kind of joke. I also do it if I really want something and I'm a little lazy. I can tweet. I love Oriya. I'm craving Oreos right now and then Oreos will show up at my door.

It's true, with his name on each cookie. Are there other companies that come in and say look, this is just not me and I'm not going to do it or I just can't do it for some reason, well, absolutely, I mean, I think we've really learned by trial and error until an experienced I want I mean, there was a moment where I was about to say before that Kim and I at the beginning sat down and we had these goals that we wrote down for the year and what we really wanted to do and the first thing we talked about and Kim's passion.

It was fragrances from the beginning and that was his thing, growing up he loved fragrances, so that was one of our first goals that we wrote down into something that we were able to achieve. and that felt so good that I'll never forget her and I were sitting in the Beverly Hills Hotel at this meeting and the guy handed us a check that we probably got in the bathroom we were waiting for and said, wow! and it was very exciting. and satisfying and rewarding, but there have been a lot of you, you know, we've kissed a lot of frogs along the way and thrown a lot of spaghetti at the wall, you know, which hasn't worked well for you, I mean, listen to one, one, great.

The example I wanted to tell you about the other day was the Got Milk campaign. I thought Kim would be great in a Got Milk campaign. Remember everyone did these Got Milk campaigns and I thought, well, she's perfect for that. I don't know where that came from and I'm sure he was a lot more excited and enthusiastic about this idea than the Got Milk people were, so that never came to fruition and then at the end of the day, a couple of years ago, Kim I was in a music video and she was taking a milk bath and I thought you did it, Kim, you had milk all over your body, so it was kind of fun, but there's been some off-brand stuff from the beginning, the girls.

Did we do everything with the favorite quick trim and when at the end of the day you really just wanted to be curvy, exactly everything you can imagine? If someone came to us with a product, we were so excited that they were interested in us doing it. doing things that really weren't subsidized and I think even at that stage in our life, I look back and I think it was a learning and growing process for us and I feel like in the last few years I finally found my voice on what to say no to. what to really stand for how to really focus and there could be incredible offers that come our way financially on the brand everything you know fits my criteria but if there just isn't a time like now I feel like there's power in saying no and having a A little bit of time, you know, for my family, for me and for everything else, you have to have the bandwidth to be able to put that kind of energy and time and creativity into a brand or an idea that someone wants that you're a part of it and If what they are, you know, if she's signing up for something that she's never going to have time to do, it's just going to be a disservice to everyone, so how does this work?

Did someone call you and say: I'll pay you X amount of money? For a publication, what is the market? what is the market at the moment? for an Instagram post hmm, well, I think what we do have, as I started to say before, is this huge influx of offers and deals coming in, whether it's private equity. a brand, a venture capitalist, a bank, you know, there are so many things coming that we and her, my children, have to be their own CEOs. You could act as CEO of the bigger picture and just weigh each thing that comes up if it's a sharp story.

Since my husband is here, there was a fast fashion brand, some of them and they always easily imitated their color palette designs, so this fast fashion brand offered me a million dollars for an Instagram post and I thought I was good. that's easy just wear clothes you know I can choose anything I want it's a quick post and when I told him about it he asked me not to do it and he said you know no respect I don't think we can I should give them everything they copy everything , you know, I completely understood why he said no, I gladly said no and then for Mother's Day he handed me an envelope and it was a check for a million dollars saying thank you for not publishing before the other brands and then I don't know if I'm supposed to say this or if I have a contract to be an owner and it's easy like a thank you so yeah there's power and saying no sometimes you know how to do it.

Think about your influence in the market broadly in terms of what you project to the public and the reason I ask is you know when Kylie tweeted at one point if she saw this that she tweeted when she wasn't on snap. I'm done thinking that the market value of snaps literally dropped by $1.3 billion, so how many mean more than hoops? So when you post or when you speak, I mean, sometimes it's hard to probably remember, yeah, who you are, to some extent, what the influence is. Yeah, so this is always something that I struggle with because I believe that people should be themselves, even if it's not what you agree with, even if it's not your beliefs and values.

I believe in being yourself and so when you start thinking about how You have to censor yourself a lot because I could say that I personally don't say bad things about people unless they provoke me and I have to defend your family, but in general I try Not to talk like other brands if they did. I don't like a particular ice cream or something that you know that I feel like could hurt a brand. I just stay away from it, it's a big responsibility, however, I think people should speak freely and if that's not what Kylie was doing and that was it. authentic to her, so I don't think there's anything wrong with that, but I struggle with it because it's like I always care a lot about people's feelings and I'm very compassionate with a headline like that, I would feel bad. but you also have to be yourself at the same time,how much you think about your brand and theirs.

I'm looking at Kanye right now in terms of how they work together and I know you were a part of really redoing the way the masks turned out, yes I mean the arm marks, we respectfully allowed ourselves to have our own voices and our own. own brands and create our own brands, but we were very close together in every last decision and detail. What we do for skims, you know, he drew the logo, our packaging was one-way and I thought it looked amazing and then he came in and had about a two-hour conversation with my entire skims team about why it wasn't like that.

Amazing, but it was really inspiring and really, when you look back, it was very trendy for old packaging and I would have been sick of it by now and he really gave us incredible advice on how we want it to be classic and timeless and everything. The packaging that the team was bringing us from other products on the market they said is no better than that and Kanye's main advice was why don't you buy the packaging that you think is the best of all time? It doesn't even have to be on the market, but any product and you should strive to be at that level, why do you strive to be better than the worst?

And he really clicked with the whole team, we all got back to work and he chose how Our photographers participated in the castings of the models for skins and color combinations. I mean everything you can imagine, so we really are. He's like my ghost stylist and my ghost creative director. It's amazing to have someone you really respect and value his creativity. opinion, what do you think about your impact on culture and the reason I say impact on culture is that there is a sense and social media has been a big part of it, but I think a lot of people have considered you and your family like a piece of paper? models in many ways where people where everything is now just put you out there, you, you, you put it all out there and there's something very authentic about that, but I think there are also people, especially of different age groups, who have doubts about that kind of where is the wine. for privacy and how much to share or overshare, I think from the beginning one of the things we told ourselves was that we wanted to have a successful show, if we were going to do this and put ourselves out there, then we really needed it. to do that and then we said: let's show everything and be ourselves and cut to guys, remember the episode I'm talking about.

I need this in a loop. Okay, I had a bad week a couple of weeks ago. Just remember that, okay guys, few. months, yeah, so this is going to turn into a family feud, so at first we and that I think was that you know, this whole thing is the perfect storm. I think being able to work with family and have everyone on board, but all at the same time. time willing to show that you know the good, the bad and the ugly, what do you think we're going to talk about with Kevin Systrom in a moment who co-founded Instagram and there are a lot of mental health questions related to social media.

It's about giving people good or bad body images in terms of how they think about themselves, whether taste is really a good thing, right? You know, there are so many people, I mean young people today, who say I just want to become famous as quickly as possible. It's possible to get as many followers as possible and I'm going to find a way to monetize that and no one has a plan B, that's the problem is if you really put all your eggs in this basket, you know, I tell that to everyone I talk to. . You really have to have something to hang your hat on and create something for yourself that is sustainable and a business that can grow.

It's just not about being famous for us, we happen to be lucky and blessed to have a show and that was the start of it all. Otherwise, okay, don't say it again, so you know, that's very valuable and it's something that continues to be very successful in almost 200 countries around the world and in so many languages, so we were very lucky. raising my kids and screen time phone time what to post what not to post you know, even posting things in real time I learned from a bad experience I had when I was robbed that people really knew my every move, they knew what I had, they knew where what I was doing was, you know, and that for me really changed, maybe the things that I put out and I still want people to feel like they're on that journey with me, but I could record something and then put it out there. like 30 minutes later when I left the location more for privacy, but as far as mental health, I mean, it's something you know, I think taking away the likes and taking away that aspect would be really beneficial for people and I know that Instagram The The team has been having a lot of internal conversations with a group of people to get everyone's opinion on the matter and they are taking it very seriously and that makes me happy.

Do you read all your comments? I don't, but I find myself extremely mentally strong and I have friends who are obsessed with reading comments and I find that to be really unhealthy, so I struggle with having to get out of how I feel and think about what would happen. if one of my kids was like one of my friends who weren't as strong mentally and they would really be affected by the comments that would really affect me and a little water will get you a little water, drink a little water. I had a separate question that relates to this great conversation we've had. been having this morning is about the CEOs, oh, thank you so much for the CEOs who have felt that they are now taking or being pressured to take positions, whether they are political positions or positions in terms of culture and what is happening in the society in a way that maybe Just a couple of years ago you got really involved in the issue of mass incarceration, but I'm curious from a brand perspective in terms of how far you think you're willing to go, you know?

I've had people, we're going to talk about gun violence in a minute, actually, after this session, but you know whether it's immigration or all these other issues that are very political and we live in this kind of very politicized world. in which you have now passed. some time in the White House, yeah, how do you think about that? I really strongly believe that you should be who you are, believe in what you want to believe, and as a brand, I'm the kind of person that could divide politically. brands beliefs and I think people should have the right to believe what they want to believe and so if I don't really push politics in my brands, I also think that like Kim Kardashian, West is also a person , not just like the k'kaw brands, so I will personally speak about politics when I have to and when I want to.

Did you receive rejection? Although there are some people who like the president and there are some people who can't stand the president, yes, I mean me. I focus on prison reform and the president has done amazing things on prison reform. I will also speak up when he feels that something is not how I think the world should be and that could be immigration or other things. I'm very focused, there's a lot to do on prison reform and I think it will be more beneficial if I just focus on that right now, so I'm grateful for that relationship in that area and I focus on that, but that was something very important. where so many people advised me not to go to the White House and I didn't, that didn't make sense to me because it was like a life if someone can get out of prison and get his life back versus mine. reputation of going to the White House, where there is only one person on this planet who can make the decision and that would be the president and that was even a question for the media, that just didn't make any sense to me.

I would go see anyone in power who had the decision to change someone's life. You don't like politics. I know yes. I know you don't like politics. He never speaks. I want to answer questions at this hearing because I know there are people who want to ask you a bunch of questions, okay, and we'll do that in just a second, but you're starting to be a lawyer. I'm your father, he was a lawyer. I won, it's almost over, okay? so tell us what the plan is what this is about um you know I think the more I went to the White House and I remember sitting in the Roosevelt Room and they called me in for a clemency meeting and I'm thinking to myself like Saint , they are asking me to be in a clemency meeting like I would know and I definitely raise my hand and ask questions and I was as involved as I could have been, but there were some lawyers there that I knew and so I felt this comfort in asking them all these questions and I just wanted to know more.

I wanted to know more, the more I can do and it's very interesting because if I had done this in college I wouldn't have cared at all. like I'm not over it now when I'm studying contracts and these are real life things that I'm dealing with now and now that I own my own home and I'm old enough and you know studying torts and I'm learning about personal injury Like everything I'm so interested in actually belongs in my life, it doesn't feel like it does, I mean, I'm definitely working very hard and it's a commitment I've chosen. taking this time away from my family to study and not go out with my friends and live a different life and I'm really fine with that, I love it and I just hope that one day I can start a company that helps me with prison reform and really help.

I would love to hire these men and women that are behind bars because they know the law best, so you want to start, start a law firm. Yes, I really do, let's open the matter because I know there are There are so many people who have their hands up. Don't know. I watch Lesley Stahl, who taught me my entire career, watching Lesley Stahl do 60 Minutes interviews. Lesley Stahl, get her a microphone, so first of all, Andrew, you're doing an amazing job. Thank you. Betty, absolutely yes, I am amazed at how many people I interview in one day.

Wow, and I want to congratulate you both for not only building such a successful business but for now using it for appropriate topics that you think are important, but that I. I want to ask you about social media in general, it has been the subject of a lot of controversy, attacks spread things like calcium pills cure cancer, there is bullying and now the issue of political ads, so this world you live in is has become extremely controversial and I'm wondering if you are worried about that and if you think it will hurt your business just by being on these sites, what is your general opinion on the direction that social media is going, I guess I should answer your question about what regarding the family. worrying about our future generations and my grandchildren, so my biggest problem is the bullying side because it really is very disturbing and the children who are affected are getting younger and younger.

I have every age of 10 grandchildren, so that's every age you can imagine and the things they see. I see my almost 10 year old grandson talking about it often and very dramatically about how it affects him, so I can only imagine that you know everyone else in the world and how their families are. are affected by this and the families that aren't paying attention, there are so many parents that, you know, they're working parents and they don't pay as much attention and you know we're really into all the things that my kids are into. your kids are watching, but it worries me a lot because I don't think social media will go away, but I do think that, like me, I would say that in recent years and my evolution maybe it's part of the The things that I would post a few years ago would not be certain things I would post now for reasons of maybe the wrong message, but I think social media brands are paying attention.

I know I personally received meeting requests and calls. from very high people who want opinions and input on how to try to solve these problems, people from Facebook and Instagram, people like that or from the government, people from Facebook and Instagram, so I know people are taking it seriously, but it's something I worry all the time about my kids and what they see, so I hope they make some changes just to make it a friendlier place. Let's see if we can talk on a couple more questions and I don't know if I can. do this connieyc, you can grab your mic just for a second.

I have a question for you which is no, no, now you joined this family and they learned a lot from you, which they just talked about and in fact, I'm curious to know what you have learned from this empire that is being built. . Yeah, I think if my family wasn't like that, didn't work so hard and weren't so omnipresent, maybe I would rest on my laurels of being the best artist. of human existence and that would simply be, but it is proven that that is not good enough, you have to know that you have to go to the gym, that you have to communicate that you have to do it, it is a modern day, it is like the Medici or Rome of today. and it's an era that people remember throughout human existence in this, you know, I have social media active every time I ask a question.

I have a thought about it every time because social media is like the new thing, I'm not saying it'sparticularly as negative as cigarettes and that saying that it's a complete Edward Bernays, you know the torches of freedom, you know total empowerment, but I think I've said that I've done interviews often and if I publish 100 posts, that's all what do you need. go to a hospital, it's going crazy, but Instagram and different social networks, you know, they have likes, they come back at a slower speed, they have a certain amount, you know, posts that you have to make to look normal and they're actually acts.control the pace at which we are supposed to move forward and communicate as human beings because what is said is the common norm and in fact that makes it where you know 50 people can control the billion people who are now entering the real estate sector. to try to control two billion or three billion upstairs look, we cut the microphone right now, so you know, it's a matter of my perspective, you know, Jesus already ran, Jesus already won the victory and it's for me as a man as a Christian . as a billionaire as a founder of a three billion dollar company to stand up and be, you know, this has to be said because Forbes chose to call me a dime a millionaire when I showed them the receipts for 890 million last year and you know it wasn't funny. for me, but just a mailed opinion looking at my daughters and my family and as we start this church and say that this innovation and community and what we're doing with education and what we're doing. you know, in politics even now we have twelve thousand five hundred acres in Cody Wyoming, Trump has actually opened up the possibility of buying more land and in the United States, you know, in the United States you can buy land and we can own land and you don't know it.

It often has to just be the product of what black Twitter tells us, what we're supposed to do if we meet any black men. This needs to be removed from every one of my interviews, so I'll say it now. my my father is a black panther my mother was arrested I mean that the citizens at the age of six fought so that we had the right to vote but it was the right to vote for who we tell you to vote for it is okay for any black man to vote because Hillary is the next, but if a black man did not vote for Hillary, you are a LeBron, we will burn your jersey and Akron, if you choose the team you want to go to, you return to Cleveland with your hero.

Fuck you no, that's not where we want you to be but my parents fought of course to have the right to have our own opinion and sometimes with social media they can even put false comments about the six-seven to try to indoctrinate and control it. our minds of what is the mass think look at the century yourself look at every renée kpop again man look at the microphone cut I would go on this for hours I just know we have a couple of other fabulous people who are never not just fabulous from Chania I want to thank you so I really appreciate that last question for me for you two, which is if we came back here in ten years and sat down together again and talked about what's what.

The Jenner Kardashian Empire is looking good, what do you think it will be? I think we'd just continue doing what we're doing. I mean, the only thing everyone asked me is what else, what's next and I always think, well, I want to. live in the moment because there is already a lot on my plate and I want to nourish everything we are doing I hope my beauty brand and my fragrance brand continue to grow I hope skims is an amazing business and everywhere and a necessity for people where I really want to focus and I hope to be a lawyer in ten years and have an amazing firm and change the entire prison system.

I really hope to be more involved in that and I hope all my sisters and brothers and everyone is happy and living on a farm in Wyoming. What are you saying? Chris, you get 10% of everything, so I know it's great. Well, in 10 years I'll be 74. Yesterday was his birthday. Yeah, but thanks guys, you know? I'm very proud of them and I think one thing that a lot of people probably do but a lot of people don't realize is that the training is second to none and I think just watching them grow. and build their companies by becoming increasingly independent within their own brands and discovering creativity in the way they work together.

I think we're building something fantastic and we're just able to figure out what really works for each of them. It's very rewarding for me and I hope that in 10 years I can sit back and watch them do it on their own. Please join me in thanking Kim, Kris and Kanye.