JOEL // A Mathews Original Film

foreigner and my dad were craftsmen and they needed something, they built it and if it was broken they fixed it with any resources they could have. Everything happens for a reason. It was inevitable that Matt and I would work together. I'm not an engineer. Sometimes I do unusual things, but I have a common sense approach and it somehow gives me an idea of ​​what we need to do and what will work. I sure enjoyed my time at Matthews, everything moves pretty fast. Foreign bows in the 1960s had four wheels and two eccentric cams 1892 the last unnecessary cam was removed when Matt McPherson introduced the Revolutionary and Matthew solo camp, the first dual-feed single cam bow as creator of single cam technology .

Matthew Archery is one of the fastest growing boat companies in the industry. Today Joel Maxfield my first memories of Joel he had this black leather jacket. I'm pretty sure she was black and you know she looked really intimidating to me. I wonder who that guy is that you know that was always close to Matt and You know, my first memory is like man, this guy is a cold killer, he's probably the most unknown legend. I think maybe in this world you know he's an absolute killer and an incredible shot with Joel Maxfield up there, he's the Bow Man.

I mean Matthews Bowman, that's Joel Maxwell is Joel, one of the best bowhunters, probably one of the best bowhunters in the world that nobody knows about, but I really think Joel is absolutely a top five bowhunter. of the world, there is no doubt. my mind my entire childhood was really full of nature lovers my grandfather my dad my brother you know all my idols were nature lovers from my first memories. I always had a kind of bow and arrow you are responsible for everything that happens the energy that the arrow sends down the range is your energy everything about where that arrow goes has to do with you I like the things that I am Responsible simply brings a greater sense of accomplishment Precision is all that means much more than the bullseye Precision is the way I try to live life and we are hunting grizzly bears on the Admiralty Islands in Southeast Alaska, so we are probably wet almost all the time.

We already have two different raincoats there. Yes, around the Super Bears final. Slam, yes, super Slammers are the hundreds of dedicated Elites who have logged the miles you've done, bursting at the seams, investigating, detecting, stalking, hiking and climbing the most grueling hunts this continent can dish out. 29 bowed big game animals and foreign Broadhead, well, we got into it. In Petersburg we spent the night and now we went out on the boat this morning and chased some grizzly bears, walked down the creek, circled some salmon and found a bear chasing them and it will be fun. 510 grain bear pills, soft spots that can't. take a lot of that, a couple of pills, oh boy I enjoy adventures and I enjoy seeing new areas, new species and new animals, that sort of thing and a lot of hunting had gotten me a long way before I even considered it. a Super Slam.

I was actually interviewing Darren Collins at an ASA tournament because he had just completed a super slime after we went to the launch and he told me he asked me he's like man what do you have? You shot a lot of things that animals do. You got, you know, you just threw it to me and I was like, I don't know, I said, I got some stuff, he says, well, here's a list of how many caribou you got and I'm like, No. I don't know like four and he says, Have you shot at a muskox? I tell him: Yes, he says: You're not looking for a Super Slam and you have a musk ox.

He says what you know. I said fine. What is it? What am I trying? What I do? You know what, so we started explaining all this stuff and I found out that there is a Super 10. I thought maybe I would never achieve a Super Saiyan. I'm pretty sure I never will, but I might get the Caribou Slam because there are five of them and I got four and it was just from random hunts throughout my life and I thought I was going to go get that fifth caribou so I went and I got a caribou and I said, yeah, I said I got all the caribou and I broke it down into species and I started chasing all the individual species to get Canadian moves.

I went eight times, won eight Canadian musons before I harvested my Canadian moves, actually, before I drew my bow, oh my bad luck. with the Canadian elk it ended right there, that's the one and we're at the entrance to a stream where a lot of salmon run and we're going to make our way to this king of the wind and see what we can find for the foreign bears. We walked upstream this morning. This river has fish. We have seen many dead fish and it is a live species of fish. We observed some beautiful stretches of river that had lots of fish activity, but no bear activity.

So one day, but we've been seeing that anything can go off just by creating white caps in this little bay, it's crazy, it's on the radio, they said Atmospheric River, whatever it is, but we're going to weather the storm before it we can. It hunts again down here on the level, maybe I don't know 30 or 40 miles an hour on 50 or 60 miles an hour gas, but what happens is you get there, it goes 100 feet up in the air, it's 80. miles per hour this is crazy feel like a weatherman let's start archery McPherson in 1985 in the spring I went to the local archery Pro Shop and Joel was just a young teenager working there and that was the first time I met him at an archery store, he was one of the guys that ran the store, he had a very calm demeanor, which was his typical nature, kind of calm, but he really went after things and I saw in him, uh, a person who was um.

Confident without being arrogant and I thought that's the kind of people who can achieve a lot in life because they usually don't get in their own way, so what ended up happening was that in 1991 I was developing some new ideas, Joel. At the time he was helping transfer archery from McPherson to Alabama but he was not going to stay on as an employee. He really he didn't know what he was going to do. They offered me a job to stay in Brewton and me and me. I'm kind of a Minnesota guy, so I'm like, I don't think he wants to move me to Alabama.

Matt stopped by the house and he had this notebook and a bunch of drawings and the notebook was red. I can remember this day like It was yesterday, he said: I think I'm going to start at the boat company. The moment he started explaining to me with just one camera, it was like, "Oh my God, that's so amazing," it just clicked, it's like this is what needs to happen like The Story. He says, you know, Matt said, "Hey, I'm going to start this and I'd love for you to be a part of it." You know, at that moment you knew there was a connection there, you know, just this deep respect.

Well, Matt had a Matt had a rented shed north of town and it's funny, like it was an old body shop, I guess, and the only stall had a tractor and there's paint cans and there's oil troughs, uh, cutting the floor, that kind of thing. to drain the oil, I mean, it was a body shop and we were going to turn it into an archery manufacturing company. You know, it's always exciting when you think, hey, I think we have something really special here and it's just you two. For starters, you imagine, hey, this could be big, you know, but it's just two of us, the environment of two guys with a single-handed bow company, it was like two little kids building a fort in the early years, when they were barely we had.

Someone there was exciting and then seeing the kind of things that were starting to grow was exciting to know, hey, it's very helpful, you know, we started in '92 and, um, in '94, it went absolutely crazy, let me go check the lights. . Foreigner Foreigner seems small. maybe not, the wind will blow down, yeah, okay, it doesn't look very big, maybe seven and a half feet, it will turn left, let's blow, what do you think? I don't think we want to

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him, person with unusual behavior and um. The wind is supposed to pick up, it's getting really strong and it would keep us here long after the hunting date, so we'll call it a couple days early in an effort to get out of there, you know, before we can't. go out.

There I really wanted to end this, it's been something that I've dreamed of that I've been pursuing for a long time and I thought it was cool to have the opportunity and eventually I'll stick around after that uh. I'll finish it eventually. No, you don't achieve goals by quitting smoking, but we'll have to do it another day. If your pulse is pounding, it's not adrenaline. Matthews' hot new bow. The adrenaline is charged. With Matthew's innovation, including next-generation slim limbs that are thinner, lighter and stronger, Adrenaline weighs only 3.85 pounds, that's lightweight, feel Adrenaline in your Matthews retainer and check your pulse.

Receivers Matthews, if he can, ready to rock as good as ever. I guess, but we're at the Matthews ASA Pro-Am in Metropolis Illinois, this is actually the ASA event that Matthew sponsors, so it's the Matthews program and this stuff is a lot of fun. I come here to really be with the archery family and Just to see everyone, this trailer pretty much goes all over the country doing different events and letting people experience Matthews and try the new products and we sell clothing at the events and that kind of stuff. of things we simply keep in touch mainly with our consumers.

I'll get to Peter, I'll run to you through Boone Adams. I'm glad he's back. The first objective was to reach 5,000 Bulls per year. Once we did that, we set a much higher goal for ourselves and it's like we achieved it. We're going to be the largest bow manufacturer in the industry, you know, we know there's always what you expect and then what you hope for, so what we expected we exceeded, but it was, uh, it was as much as we ever expected that every bowl had a specific draw length and draw weight that our customer demanded and at that time in 1992 we felt like, you know, let's print it, own it and then we wouldn't spend a dime anywhere else.

Apart from the impression until we were the most dominant boat manufacturer published abroad, it's great what the next step is, so we gathered a professional staff. We dominated the tournament circuit in the mid-90s to do well today. I love seeing what those shooters do. we can achieve with our team, it's incredible, you know, we had the most wins of any organization in the professional world in the 3D Arena. Honestly, Joel to me has always been the face of Matthews. I think Joel is primarily responsible for the incredible professional team. Professional shooters and hunters and whatever else, I mean, it's just a great group of people.

Matthews was really moving things forward and as far as accuracy and balance and all aspects of archery were moving forward very, very quickly and it was really obvious to the shooters when we arrived. Catch us if you can, it was at a time when we were still growing super fast and saying we know we're going to continue to do this, we're going to continue to be innovative and we're going to continue. to be running and not walking, you have to do me a favor and edit, so no, no, edit some of those arrows and some of those cars, you can't, you can't, today is really difficult, it would be amazing if that wasn't perfect , there are a lot of different ways, maybe to approach a Super Slam, the financial angle really isn't how I got there.

I came there from a kid who simply looks for too many peanut butter sandwiches and DIY crowd. land, I just went, I just got in the truck and took off, ah, that tar went to a hundred and uh, I'm not a very good financial person, my goal in life is for the last check I write to bounce, I'm not . taking him with me, my brother called me uh and said, hey, we're going muskox hunting this spring in March and I said yes and he said, yeah, he said, you have, you have a few months to save up it'll be like six thousand dollars. now I have nothing I'm living paycheck to paycheck so we take off and we go in there and we have to buy the labels and I had enough to cover cover the labels but all the guys are getting two tanks and I only have one shot.

I'm like wait, I hope there's an option for two and as a friend, you have to fool me alone and now I have no money in my pocket. I feel like maxing out my credit card, but I have two muskox steaks and we're ready to go, so we grab our muskox and get the stuff back and I'm like sweet, I'm home free. I have not eaten. money now for like a week. I'm traveling on zero and I'm driving home and I realize, oh my gosh, I don't have enough gas to get home, so I called my friend in Eau Claire and said, buddy, you gotta meet me at the truck Break Stuff and he comes out.

I told him the whole story and said, "You know, I'm broke and pretty far from death, but there are two muskoxen in the truck, so sometimes you just have to do it." what you have to do to make this happen, you know that it is definitely an expense to go after those adventures, you know it fromthe last hunt She knew he was going back to Alaska for this guy, so we'll go up there and try. get our brown bear and yes it would have been nice if the first time had worked but I guess this way we can do it twice, if you want to follow me to the factory we will. uh before we begin our tour of the machine shop, I'd like to introduce you to Scott Jenkins, he's our department manager here at our machine shop.

Good morning, everyone has seen a lot of leaps and bounds over the years. We started with just a couple of machines now we have 22 in-house that we machine 24 hours a day, five days a week. Welcome foreigner aboard the Angela C D. Well, there is a saying: "Home is where your heart is." There is also a saying: "Home is where your ship is." So here is our home, yes, we call this Skull Island and we sit here and look at this hillside and watch the bears and sometimes the same thing here, we see mountain goats on this side.

Derek just saw a bear there. winning the brush we'll sit back and see if it comes back out we're ready I bought myself a bear I'll tell you how big it is it's a funny story so like the polar bear I shot okay I was blessed with a hunt super cool I heard about that cancellation hunt, they called it the first call, you know I needed to start in a few days or whatever, so I called my wife and said hey, how biased are you about your part? from the 401K, so I just cash that in it, you can use it you can never withdraw, but I have a polar bear.

You know, we talked a lot today and emphasized a lot about the proving ground, which is a statement to our audience that she, hey she, we don't do it. It's not enough to build a product and launch it into the market without subjecting it to a real-life experience, and every time a new model comes out, you know we're making a prototype and handing it to Joel. I mean, that's like being super zoned. that because if he can build something that survives, you know the things that Joel does and how he does it, then it will work for anyone, so if it survives Joel, we've always said that's great, he bet me that I can't hit the center of that Rice Krispie bar right below is 30 feet away, buddy, while you take the Rice Krispie bar challenge, things aren't getting any better 250 Rice Krispie bar, no, $769, we want to elevate the archery experience, that's what who we are today, we want, we want the our product experience is like no other, so you know, Joel is the face of Proving Grounds.

We are goalkeepers and we use all of this on the field and subject it to everything you can imagine. We want to build the best arches. So that you can shoot better, if you shoot more efficiently and accurately, it just elevates what you want to do as a foreign archer. I'll give him a random idea and I don't want him to run away, so I grab my phone. and I contacted the engineering department and said, hey buddy, this I'm not saying this is how it's built, in fact this is a quiver from 1980 or 70, hey buddy, tell me if this is something cool or if I'm just reinventing the wheel and I should stop immediately before someone gets hurt.

Hey, buddy, he's got this quiver. It's like I've been working, I'm just thinking and he's like, "I pulled out my tricks and he just starts filing and chasing him, which is classic Joel, but it works, it's kind of like he'll do something that works, it just doesn't look like." nice, he says: I know you guys can make this look better than it is, but I think this would be cool now intentionally Every time I send you information from the field it's always hey buddy, we have to do this, we have three. Solid puppies here, he's working left because I saw him in the grass on the other side of that point, I could pass by there in In a minute or two we'll go this way I could sneak up on him with this foreign wind, you know, with. a 55 yard crosswind I mean I'm going to get to 35 yards yeah yeah that's a bear I'd rather hit them right incredibly awesome come on thank you yeah foreigner became a reality the team.

It became much more important to me, some of those animals are earned with a lot of effort and those shots are very important in accuracy and making it happen is something very important to you. You could spend 20 days in the mountains for one opportunity and that opportunity you cannot miss, come on, good girl, we had an encounter with a Big Bear, probably nine and a half feet or nine two, they calculate and it was 55 yards. and um side shot and very, very feasible. I do it all the time, but I don't want to risk another one of these guys.

I want to do it well. I want to make sure it's the right bear and the right shot and make it happen. like it's supposed to be and nice and clean and we'll do it, we'll do it, it's great, you never know when we have to go on a wild bear chase, we're down to the wire, but this is what's going to happen. Today we are going out, we are going to find a big bear walking on the beach, we are going to get in front of them and we will walk straight in front of them, right behind the front, the thing laughs, it is part of the bear that comes down. the beach where he currently walked in the ocean about 20 meters is swimming in the ocean right now the wind is quite fresh everything looks good let's try it foreigner foreigner the excitement is incredible there are so many thoughts that just comes running and it what we've been through with this team, me personally on these hunts to get to this point in time, it's an incredible journey and I couldn't be more grateful foreigner 59 yards, wait, hey, he's in trouble, he's dead, it's super intense. cool super cute bear I'm so grateful right now please let this come to a conclusion here and let us harvest our berry and catch that guy and I hope he's dead right there and it was amazing what a trip this one has It's been an incredible trip.

I can't say enough how blessed I am to be here right now and have that be the 29th animal with my super Slammer and never give up, never give up and keep punching, but honestly, in the back of my mind, I didn't. . I don't think it was feasible or possible. I always dreamed and I always have faith. Oh, that's so kind, oh my gosh, it was so much better than we thought. That second Arrow, the achievement really wasn't just the animals, the achievement was the team. We build along the path that has evolved our tree to the level it is now.

I achieved a Super Slam with exclusively a Matthews Bow and there are 29 animals and there are 30 years of Matthews, you will reach the number 29 in the language of the city, it is the culmination of a lifelong pursuit of bowhunting and I just enjoyed every species and every moment very happy to have this bear and I love bow hunting. I want to get my wife who is home tonight out of the gas oven and she has to sleep in below zero temperature without any heat I'm not kidding, I miss that whole goal. Let's get closer, let's do the 10 yard thing, shoot first Joe, oh God, oh, I think I've got it, oh, I don't know, well, let's leave it, let's go back to the house that It was a little ridiculous, understand guys, if we put the people first of all, we will follow them and they immediately understood it and Joel was already on that page and I have seen how Joel has invested his time and his love in people also when they just need someone. to be there for them and again I really tried to surround myself with people who had very similar values ​​to me and we have an absolute collection of people who are just incredible.

Joel was the first one I hired. I forgot my water bladder. to my stress and we found an old trapper's cabin and there's a glass jar, so this has been my water bottle all week like a canned drawing of Jason. I'm not even going to tell you what was growing there when we first found it. to scrub and wash and he took sand and cleaned it, but now it has good water in it so we have an individual so he literally thinks about bows and arrows every day and then in pursuit of the creatures that we love to chase, I mean, he is at the next level and it's woven into the fibers of our company, congratulations buddy, you shot him last night here this morning last night at six o'clock.

My greatest sense of accomplishment throughout all the years at Matthews is when I look into the eyes of the people who are there now and what the future holds for them is incredible because in some way I helped those people achieve their goals. I enjoy it as much as achieving my goals myself.