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Irv Gotti & Murder Inc. - The Unauthorized Documentary (EXCLUSIVE)

Irv Gotti & Murder Inc. - The Unauthorized Documentary (EXCLUSIVE)
it was the most notorious rap record label of the early 2000s with a string of chart-topping hits backed by a sound and image that crossed over from the streets to pop culture led by hip-hop mastermind and producer Irv

Gotti

Murder

Inc Records dominated the charts the airwaves and hip hop culture

Gotti

's reign helped to redefine the music business and open new doors for possibilities for young urban executives to follow learn why Irv

Gotti

is arguably one of the brightest business and creative minds in hip-hop history and how the impact he has made on the culture is about more than hit records born Erving Lorenzo on June 26 1970 in Queens New York the boy that would one day become one of the most famous figures and music grew up in a time when a new genre of music was emerging and taking over a black culture in the 1970s a Bronx New York DJ known as Kool Herc began using two turntables to extend the breakbeats on popular R&B and funk records later party MCS would say rhymes over the break beats to keep the crowd moving the new style of music quickly became popular among young partygoers and kids in the inner city by the end of the decade the genre that became known as hip hop was a mainstream commodity raised in Hollis Queens the same neighborhood as pioneering hip hop group Run DMC a young earthling was inspired to be a part of hip hop culture in the 1980s he began DJing at the age of eleven by age 15 he was deejaying his neighborhood block parties now going by the...
irv gotti murder inc   the unauthorized documentary exclusive
name of DJ Irv he started putting out self-produced mixtapes which were moving an impressive amount of units on the streets he would start DJing and producing records for local artists his popularity grew in 1987 he was flown to London to DJ for Brooklyn rapper by the name of jazz Oh while jaz-o worked on his debut album word to the Jazz while their Earl would be introduced to jazz olds protege a young Brooklyn emcee by the name of Jay Z he's a Irv and jay-z hit it off quickly and Irv would go on to work as jay-z's personal DJ jay-z would later give herb the nickname

Gotti

with some financial backing from his older brother Chris he co-founded top dog productions under his company Irv would manage the Queens rapper Mike Geronimo Irv secured Geronimo would deal with independent record label TVT records in 1995 Geronimo released his debut album titled the natural executive produced by gaudí although the album did not perform well commercially it contained two standout track title time the bill which featured Gatti's friend and partner jay-z as well as an unknown rapper from Yonkers New York named DMX around the same time DJ Irv was managing another New York rap back a group called the cash money click the group featured three up-and-coming New York rappers Chris black nemesis and ja Rule they built up a buzz by releasing the street singles for my clique and get the fortune deejay Irv managed to find a loophole to get CMC's videos play strategically on the...
irv gotti murder inc   the unauthorized documentary exclusive
on-demand music video channel the box their video would play right after the video for the hit single by Def Jam artist Method Man title all I need featuring mary j blige the video caught the attention of Def Jam executive Lyor Cohen who was using a similar tactic to get met the man's video played on the box as well Lior was in awe of ja Rule the small kid who had the biggest voice and the most charisma and CMC Lior would reach out to Irv interested in signing ja Rule who was still under contract with TVT records due to the lack of commercial success of Mike Geronimo's album TV T was not going to do anything with herbs other act Steve Godley the owner of the label allowed herb to take ja rule to Def Jam after bringing ja Rule to Lee or Irv was offered an A&R position at Def Jam Records giving him the power to sign acts at the world's most famous hip hop label on his very first day Irv began telling Def Jam that he wanted to sign DMX he met the Yonkers MC on the local rap battle circuit and saw firsthand how talented he really was but no one at Def Jam believed in Earth's vision and refused to give DMX a chance frustrated Irv quit Def Jam after only a few months Leah Cohen begged Irv to come back promising to take him under his wing and to make sure that he had the creative control and freedom that he needed to thrive Irv will bring Leora to hear DMX freestyle immediately impressed by DMX his charisma and flow Lior would sign a rapper to Def Jam on the spot...
irv gotti murder inc   the unauthorized documentary exclusive
exclaiming the Irv we've got the pick of the litter Irv was busy developing ja Rule as an artist and continued to produce tracks including the classic track can I live off of jay-z's critically acclaimed debut album reasonable doubt although jay-z wasn't signed to Def Jam Irv used his connections to work jay-z single ain't no at radio while he managed to garner a decent number of spins in the tri-state area Irv took the record as far as he could Irv introduced jay-z and his team to Def Jam's Kevin Loused who was a master at getting records and heavy rotation at radio jay-z Dame Dash and Biggs Burke of Rockefeller Records went to Kevin Lau's office and offered the executive $10,000 in the bag to help work their record in more markets Lau's declined their offer but was impressed with their hustle instead Lau's offered to put ain't no on the def jam for new soundtrack for the Eddie Murphy film The Nutty Professor this way he could epically work the record at radio because it was actually on a Def Jam album he even offered to give Jay a budget to shoot the music video for ain't no Lau's method apparently worked after appearing on The Nutty Professor soundtrack ain't no became a hit radio spins increased and jay-z became a household name because of Irv's introduction and the success of ain't no Def Jam was signed jay-z to a multi-million dollar label deal to distribute jay-z's next album on rockefeller records / Def Jam...

Gotti

was on a roll and it was clear that his ear for talent was second to none On February 10th 1998 Def Jam released DMX his debut single get at me dawg

gotti

arranged for the video to be shot by super director hype Williams inside the popular New York club known as the tunnel the video was filmed in black and white with the gritty Club atmosphere as the backdrop to excess hardcore lyrics God he believed that the gritty imagery was what real hip-hop fans wanted the complete opposite of the glamorous raps and shiny suits popularized by Puff Daddy and Bad Boy Records during that time the Def Jam executives were not happy with the single or the video they were furious with gaudy for what they saw as wasting the labels money on promoting a single that no one would buy this only made

gotti

more determined to prove his detractors wrong he went around the office drawing triangles with the five on the walls this was the Billboard chart symbol representing five million records sold

Gotti

was predicting that X would sell 5 million units despite Def Jam's lack of belief in DMX get at me dawg proved to be successful peaking in the top 40 and top 10 of the pop charts and rap charts respectively it seemed like God E's prediction was right X's debut album it's dark and hell is hot whereas released in 1998 and went on to sell four and a half million records with the perfect fusion of commercial and critical acclaim it's dark became one of the most successful debuts of a...
rapper during that era quick to capitalize off of X's instant success Def Jam ordered another album to be released immediately X's sophomore album flesh of my flesh blood of my blood was released later that year and would go on to sell another four million records DMX was now the biggest star in the world and Irv

Gotti

was a certified kingmaker with the success of jay-z DMX and the rising star power of ja Rule God he conjured up the idea that the three shall form a rap supergroup he would name the trio

Murder

Inc the plan was for the group to release an album with their equally yoked rhyme skills and having been frequent collaborators in the past

Gotti

was sure that

Murder

Inc would be the biggest rap group in hip-hop history they would release two songs under the name

murder

ain't

murder

gram and it's

murder

however egos would get in the way in the group album never materialised God he wasn't going to let a good idea go to waste when he was offered a deal from Def Jam to form his own record label under their imprint Irv decided to name his label

murder

ain't records God he came up with the name after watching a crime

documentary

about the notorious gang of hitmen known as

murder

incorporated with his list of successes in the music business God he looked at himself as a hit maker or a hit man as it's known in the business he decided to name his label as a metaphor for making hit records the label did not have anything to do with organized crime or...
actually committing

murder

but the name would later on come back to haunt

Gotti

in 1999 Irv

Gotti

and his brother now known as Chris

Gotti

launched

Murder

Inc records with a job role as the center of the label without jay-z or DMX in 1999 Def Jam and

Murder

Inc released Ja Rule's debut solo single halahala which was produced by Irv

Gotti

job was fresh off of the success of his feature on jay-z's hit single can I get a which appeared on J's hard-knock life album and on the rush hour soundtrack can I get a which was also produced by gaudí was originally a solo ja Rule record but after hearing a rough cut of the song jay-z offered to pay for the record and leave John as a featured artist the momentum of the two records was enough to launch Ja Rule's debut album vinnie vidivici to platinum status putting the queen's MC on the industry's radar as a hit maker in his own right because of his deep voice and rap cadence many fans were quick to compare ja Rule to DMX some claiming that JA was in fact biting the dog style known for being hyper competitive DMX did not take well to the comparisons and began believing the hype that ja Rule was in fact imitating him angered by the constant comparisons DMX hit the studio with Styles P and Jadakiss of the LOX to lay down a hard-hitting diss track and that ja Rule titled we don't give a the song was ironically produced by Irv

Gotti

who at the time did not realize the song will be a diss to his artists and protege...
when he gave X to be utterly enraged by X's diss ja Rule went into another zone and began trying to figure out ways to further separate himself from DMX so that no one could accuse him of biting his style after long thought Jah came up with the perfect solution he decided that he was going to start making music that catered more to his female audience Herve

Gotti

and Ja Rule immediately got to work on JA sophomore album in June of 2000

Murder

Inc and Def Jam Records released the first single off of the album between me and you featuring Christina Milian produced by gaudí the song was a massive smash peaking at number 11 on the Billboard Hot 100 in October of that year John's second album rule of three 36 was released Gatti's more polished production skills mixed with jaws commanding voice and more radio-friendly subject matter made the album a commercial success with the release of the album's second single put it on me featuring Vita and lil mo and the third single I cry Guardian rule appeared to achieve their goal distinguishing the

murder

ing sound from their hip-hop contemporaries now arguably one of the hottest record labels in the game it seemed as though everyone was reaching out to

Gotti

for hits artists such as Mariah Carey Eve and mary j blige wanted a piece of the

murder

ing sounds but guiding and

murder

ing especially found success in working with a certain latina pop star Jennifer Lopez a successful Hollywood actress and pop music star who had...
number one movies and a number one album coming off of a high-profile relationship with hip hop mogul Sean puffy combs she was the industry's it girl but with the release of her second album JLo Jennifer was ready to shed her good girl pop image to appeal war to an urban audience her team would reach out to the one person that could give her street cred and deliver a hit Irv

Gotti

Sony records would pay herb

Gotti

and Ja Rule $500,000 to makes Jennifer single I'm real the song went on to be a number-one hit record charting at the top of the Billboard 100 for five non-consecutive weeks making it the biggest song of both JLo and Ja Rule's career up to that point in October of 2001 gaudí and

Murder

Inc released Ja Rule's third album pain is love riding high off the momentum of the I'm real remix and the album's lead single livin it up the album would debut at the top of the charts further solidifying Irv

Gotti

and ja Rule has unstoppable hit makers pain is love also introduced the world to singer-songwriter Ashanti who was featured on the album's third single always on time this song also became a number-one record and was followed by another number one with the remakes to Jennifer Lopez's ain't it funny featuring ja Rule and produced by Irv

Gotti

in 2002 guiding and

Murder

Inc Records released Ashanti's debut single foolish which would go on to spend ten weeks on top of the Billboard charts not surprisingly her self-titled debut album...
came in at number one selling more than a half a million copies in the first week at the time this was the biggest first week sales for female artists debut album with the release of two more smash singles Ashanti became a certified pop star and Irv

Gotti

became the Teflon Don of the music industry gaudy and

Murder

Inc records dominated the radio and billboard charts for much of 2001 in 2002 it seemed as though Irv had more than the Midas touch as everything he touched went platinum with a long list of chart-topping hits and a seemingly endless supply of money and fame

Murder

Inc Records was completely unstoppable or so it seemed in 2003 federal agents raided the New York City offices of

murder

ing as well as the homes of Irv and Chris

Gotti

the federal government had been investigating the

Gotti

brothers for the past four years due to their association with former Queens New York kingpin Kenneth supreme McGriff supreme had formerly headed the 1980 Street crew known as the Supreme Team ERV and met supreme or Preem as he was known in his inner circle on the set of a CMC video shoot the two were from rival neighborhoods and queens and prior to their first encounter had never had any affiliation or association Preem and mired herbs directing skills and wanted him to direct a movie that he had written himself over time preme and the

gotti

brothers built up a friendship the relationship was born out of mutual respect but never anything illegal the feds falsely suspected that

Murder

...
Inc Records was funded by illegal drug money from Prem's organization however by the time that he and Irv had met in the early 90s preme was far from the drug kingpin he had been in the eighties following a 12-year stint in prison Preem and his Supreme Team organization were no longer running the streets despite their lack of connection to any illegal activity Irv and Chris

Gotti

were arrested and indicted on two charges money laundering and conspiracy to money launder they were facing twenty years in prison the government offered Irv and his brother a plea deal it would only have to serve six months in prison if they cooperated with feds and gave up information on supreme who was facing a separate trial that involved drug trafficking and

murder

maintaining their innocence and refusing to give up information on their friend especially since they didn't have any information to give the brothers refused a plea bargain they were willing to let the case go to trial in order to prove their innocence facing twenty years even their lawyer could not guarantee that they would not go to prison at the time of their indictment the conviction rate for criminal cases at the federal level hovered around 99 percent with the severity of the charges levied against them the industry was quick to turn their back on earth gaudy and

murder

aim to make matters worse the government warrant Universal Music Group the parent company of Def Jam and

Murder

Inc that if they continue to fund

Murder

...
Inc records that would be investigated and named as co-conspirators in the money-laundering case almost overnight Irv Gatti's business worth hundreds of millions of dollars was pulled from underneath him with no budgets to work with

murder

ing stability to perform as a top record label was now gone another thorn in the side of herb guiding and

murder

ing was the sudden extension of their rival a fellow Queens rapper named 50 cent with whom

Gotti

and ja Rule had real-life street beef 50 had been antagonizing

Murder

Inc for a better part of the early 2000s when he was just a relatively unknown mixtape rapper he released records calling into question

Murder

Inc and Ja Rule's Street credibility but

Gotti

and Ja Rule at the top of the rap game were focused on making hits not responding to an unknown rapper but 50 rolls to prominence after being shot and alleged nine times and releasing a slew of popular mixtapes on the streets his buzz caught the attention of eminem dr. Dre and Jimmy Iovine who signed him to a 1 million dollar record deal two shady aftermath records a subsidiary of Interscope Records now backed by arguably the most powerful conglomerate in the record business other than

murder

ing 50 had a bigger stage to antagonize Irv

Gotti

and ja Rule he seemed more bent than ever to destroy

murder

ain't seeing it as an opportunity to raise his profile even more thanks to the powerful PR machine of dr. Dre Eminem and Jimmy Iovine fans would eat it up 50s debut album...
get rich or die trying' went multi-platinum selling more than 10 million records worldwide with 50 cent now the biggest rap star in the game

Murder

Inc not only had to deal with the pending criminal trial they also had to deal with the constant poking of their nemesis and his fans with virtually no support from their label or the industry Irv

Gotti

and

Murder

Inc were rendered defenseless in their fight against the Machine of 50 cent and the Machine of the federal government at the beginning stages of the investigation Def Jam continued to honor their deal with the embattled label and in the midst of the chaos Irv

Gotti

still managed to put out hit records now rebranded as the Inc records in an attempt to disassociate itself with any suggestion of criminal activity the label would release commercially successful projects after disappointing sales of his fifth album blood in my eye which was largely seen as a response to 50 cent ja Rule made a comeback with ru le in 2004 Ashanti would also deliver two hit albums in 2003 and 2004 although not as commercially successful as their previous work these projects went platinum and proved that Irv

Gotti

still had what it took to deliver hits despite his literal trials and tribulations

Gotti

was not going down without a fight in 2005 the trial against herb and Chris

Gotti

began they were both facing 20 years in federal prison on charges of money laundering and conspiracy the money launcher understanding the severity of the charges...
they were facing the

Gotti

brothers refused to take the easy way out opting instead to go to trial rather than give false information on their friend supreme McGriff the prosecution brought in witnesses and informants that many on the jury thought to be questionable the witnesses included a taxi driver and in turn into career criminals the jury heard every piece of evidence that the prosecutors brought forth and after two weeks of trial the jury went into deliberation four days later the jury emerged with the verdict not guilty Irv and Chris

Gotti

were acquitted on all charges freeing them of the years long entanglement with the federal government that could have put them away for many years the trial cost Irv and his brother hundreds of millions of dollars in legal fees and lost business opportunities severely damaged their reputation in the industry and caused much strife in their personal life but their name was finally cleared after the trial

Gotti

and the Inc records would eventually strike a new deal with Universal Music Group no longer on Def Jam the label saw great success with the release of the hit single you by R&B sensation Lloyd featuring Lil Wayne the song shot to the top of the charts seemingly putting the 8 back at the top of the music business but after a number of shady business practices by Universal executives dissonance between he and his artists Lloyd in Ashanti and his star artist ja Rule being sent to prison on an unrelated gun charge

Gotti

was fed...
up with the music business he decided to take a break and lay low for a number of years but God he did for hip-hop culture is nothing if not incredible as a young black man from the streets of Queens New York

Gotti

was instrumental in helping to bring hip hop music to new levels of mainstream success from introducing the world to groundbreaking artists such as jay-z DMX and ja Rule to dominating the charts for most of the early 2000s with

Murder

Inc records gadi proved that there is no limits to what the culture could achieve he mastered the blueprint for modern-day hit-making combining hardcore hip-hop themes with sing-songy lyrics catchy hooks and melodic beats you can see the influence and

murder

rate an artist of today such as Drake migos and Travis Scott to name a few god he is also the blueprint for the modern-day urban executive a street smart kid with a knack for business who can navigate successfully in both the streets and in corporate spaces he started from the bottom and worked his way to the top but never forgot where he came from or who his real friends were in 2017

gotti

struck a new deal with bt and jay-z's title to create and direct a new television series called tails the series uses classic hip-hop records as the backdrop to movie lint soap operas he also relaunched

Murder

Inc records signing a slew of new talent that gaudy sees as potentially hip hop's next big stars with his new ventures that include television and music there's little doubt...
that gaudy will continue to be a force in the entertainment business for years to come indeed he is still writing his own legacy indeed it's still

murder

you