How to Start Your Own Powder Coating Business from Home

What's happening? Everyone, welcome back to the 710 performance vlog. As you can see, it's a different type of setup for this video and the reason is that I actually saw that there were a few videos needed in a series on how to get

start

ed with

your

own

powder

.

powder

coating

company after reading many of our reviews as well as reading comments on other powder

coating

YouTube channels, there are many people who are very interested in entering the powder coating industry or

start

ing their own powder coating company. powder coating, but don't really know how. to do it, they don't know how to price parts, they don't know when they're actually ready to start making parts for people for payment or something, so I wanted to go ahead and put it together, so we wanted to go ahead and compile a series of videos that could help guide you on the path to starting

your

own powder coating

business

.

Now, some of the things that you will learn through this series is that you will learn how to register your

business

. I have notes here. You will learn how to identify your target market. You will learn how to market your business. You will learn how social media can help you. We will make a video that will be a video on resources for powder, we will also make a video on resources for consumables and preparation material. Like insects, different things like that different prep material, we'll go over the price of their services in depth. We'll also do a video on powder coating equipment resources, ovens, boots, powder coating systems that cost affordable and the higher priced ones, we'll just go over it all and give you some resources for that, we'll talk about part of it.

Time Business vs. Full Time Business When are you ready to work full time or if you just want to stay part time, how can you stay part time? We'll talk about your competition and those are just to name a few. In today's video we want to start with a couple of things, so first of all I just want to assume that assuming is never good, but let's assume that you've decided that powder coating is something you want to do and that you want to start your own. Stoff powder coating business, you have made this decision consciously because either of you have a small powder coating system and in fact you have had parts powder coated before and it is something you are really interested in doing - you worked for our company and I did powder coating for them and you have experience and now maybe you want to branch out on your own or start your own business or maybe it just seems really exciting and it's something you might want to do but it's not.

You even necessarily have experience, so there are a couple of different obvious levels here. If you don't have experience, one of the first things you'll need to do is simply get some sort of experience. powder coating system that you have access to whether you're rinsing it, buying it or maybe a friend has it and you're going to want to take some things that you want to powder coat and you're going to want to apply a coat of powder and kind of To see how it comes out now, we have many videos online as well as other channels that will show you the steps and help teach you the steps of powder coating and that's not exactly what this video is about if those are the videos you are looking for go ahead and click on a from our video playlists on how to powder coat and you can check out there are other channels as well, like unknown coatings and I think rim right, which recently changed its name, we'll do it.

I also have videos on powder coating if you want to know the actual steps of the process, so let's assume you already have powder coating equipment, even if it's the Eastwood Dual Voltage or even if it's a Harbor Freight gun, we assume that you already have powder coating equipment or you already have experience and you already know what you need to do, you basically need the equipment, so that's where we'll start now first. You may want to register your business to make sure it is legal in your state. Now there are not many companies. When we get to the powder resources, there aren't many companies that offer discounts for real companies.

Now they will offer. discounts based on how much of a specific color you buy, the more you buy the less it will be, but they don't actually offer a discount or wholesale price. I think there are some, but most don't, but for tax purposes and for any other purpose of protecting yourself or your

home

or your liability other than registering a business according to local state revenue state and municipal governments it is something I would do, for example, in Colorado. I just google Colorado Secretary of State in most states where it is registered. your business through the Secretary of State, so whatever state you are in, you can connect to Google, you can register the Secretary of State or your state, you can even search on Google how to register a business with the Colorado Secretary of State or Missouri Secretary of State and then They will go ahead and tell you how you can do it if you want to hire a lawyer, but most likely most people will just register a business name or register an LLC , which many people can go ahead and do. without a lawyer and without incurring those additional costs, so you first need to decide if you just want to have a business name or it is something that you will want to turn into a larger business and maybe need to have a separate entity.

Like an LLC, if you're just starting out and doing this from your garage, a business name is fine, you can even use a business name if you really want to start a business or get a place, a rental building and do your business. there you can choose to do that if you want, but it's a little better to have an LLC, for example, if something happens at that store and you just run it under your business name, then there's a chance that I know maybe a customer comes in and something falls on your foot and there's a chance they'll sue you and maybe take a car or your house, and I know that sounds scary, but it's when you register your business that you want to have something that separates you from the rest. liability, so an LLC, a limited liability company, is a perfect way to do it, so once you decide, make sure you go to your secretary of state and get your business registered before you even register your business. , although you want to identify your target market because If you want a powder coat and even if you have the equipment to apply a powder coat, you still want to recognize and identify a target market, for example, our target market is the Colorado automotive community, there are many different ways you can access this target market. many groups on Facebook there are many pages on Facebook there are many different topic pages and pages about that content on Instagram and tick-tock is also a growing platform where it will continue to grow and beyond once you have identified your target market that makes it a lot easier to go out and find clients who you can relate to or who might be interested in your business.

Now again, you don't have to go after the auto industry, but if you notice the auto industry, we post videos. about the different builds that we're doing, we're immersed in the automotive industry, the automotive aftermarket industry and we've immersed ourselves there because really that's where our target market is. I'm not saying all our jobs come from there. Of course, we want jobs from different areas or all that, we are just saying that we are focusing our marketing capacity on a specific target market. Other people will see your work. Other people will see your work and come to you, but when you focus on one goal you learn that you won't go everywhere so you want to decide maybe you are a bird hobbyist and are looking to renovate bird cages for people who may be your market. target joining some groups on Facebook is better than other birds, something like that and that's also kind of an explanation of how social media will help you grow, but you can't look for jobs and acquire jobs if you don't know who your target market is and Who is your target customer?

If you want to be able to do work for it, once you've identified that, I would say register your business because then at least you'll have an identified target market. Now, not all of them will be on the market. exact step by step order, there is no written manual on how to start a business or a powder coating company and not all of them are going to work, but not all of them are also the only way, so the most important things are to register your company to deflect responsibility or to I don't hold him responsible for something happening to someone.

You need to make sure you identify your target market and identify ways to reach your target market. Well, that's extremely important. Don't you have a business if you don't have one? have customers, so now that you've identified your target market now that you've registered your business, let's take a step back, how do you know if you're right? You understand how to register your business, you understand how to identify your target market, but how do you know if you're really ready to get started with powder coating? Look at the work you powder coated, show it to people who are in your target market or may be part of your target market, essentially family and friends, and get their opinion maybe you'll find people who are really tough and They won't be, you know they don't sugarcoat anything and they tell you directly how they think she feels, you post it on Facebook, Instagram and Twitter and you get people's comments, okay?

It's something you would put on your vehicle and it's something that looks good again, it's a no-brainer when it comes to whether you're ready to take it to the next level, we actually posted pictures and when we posted them people just started asking. us, what is its cost? How much would you charge, unless you start putting some type of content out into the world, whether it's through social media or when you just talk to people and then show them the pieces if they're not? publish that content, if you don't publish that work for people to see it and decide if it's something they want you to do, without doing that, you won't be able to get any clients to identify your target market again. it will let you know where to put that content, for example, host it on in-car Facebook pages, car group pages, and car meetup pages, for example, if that's your goal, post it there and show it to people, hey , look at this, look at this.

I will give people who want wheels or small parts made for their cars the opportunity to contact you. Not all of us will start this with a lot of money and even if we do, then that's great, but if you don't have a lot of money you have to be able to figure out your low cost your guerrilla marketing techniques your highly effective low cost marketing techniques that won't get you They cost a lot of money actually that's all it is when you get business and the powder coatings industry, if you do quality work and show that quality work to people, people will tell other people or use your service themselves when they need it, so if you want to create a portfolio, so to speak, let's think about a graph. designer who wants to get jobs for people, the graphic designer won't be able to get jobs and show what kind of work they can do unless they have a portfolio, kind of like with powder coating, unless they can show previous work that they do.

I've done is very important to get business for upcoming jobs and that goes into the next segment that I want to talk a little bit about and that is the pricing of your work. I think a lot of people worry about this from the beginning and a lot. Many of us have been known to shoot ourselves in the foot because we end up taking jobs and charging less than we would have actually charged for the job, but that's part of the learning experience and the more experience you have in handling different types of projects, the more you understand what can come up and change deadlines and things like that, then you know how to charge people, but for example, if you don't have parts to powder coat, maybe you have a cyclist friend, you've made the frame of your bike and some small parts on your car, maybe you've even made some wheels or an instance on your own vehicle, show them to other people, you really want to start your business and then one of the things you need to do to set prices is called competition in your area.

Don't call them and tell them you are a powder coating company. Call them and tell them you have a set of 18-inch wheels or 17-inch wheels or whatever. it is and you get their prices or tell them you have a couple of different sizes. Get their prices. Check out their website. Once you've done your research to find out how much your competition is charging, then you'll know the ballpark of what. You should charge now the costs of everyone's companies are not the same, but there is one thing: if a company charges four hundred and fifty dollars, for example, for a set of wheels and has a large facility, forwhich has high rents, has many employees and their daily costs of running your business are much higher than yours, even if you offer your work for 50 dollars cheaper, you are saving the client money and although you may be losing that 50 additional dollars, it doesn't cost you as much to run your business as it costs them, so your profits are again a little high, it's also about having that portfolio, so until you can have a portfolio and a stable group of clients that they are talking about your name to get your parts, then you really shouldn't do it.

Worrying too much about costs in my opinion, the reason for this is you want to make sure you get back what you paid to put into the job, your powder, your material, okay it's media or whatever and of course you want get something in exchange for your time. electrical usage and all that, but if you take a hit on the money you get in exchange for your time when starting out, you can really lower your prices and I hope this all makes sense, you can really lower your prices, so for example, If you do your first wheel jobs for three hundred dollars instead of four hundred dollars, although you may be losing $100, you are more likely to get a few more clients who are willing to pay three hundred if you have two, three, four clients who pay three hundred dollars for a set of wheels, once those wheels are finished you can take pictures and share them on your social media, which in turn can invite more customers to contact you, but now you have two, three, four people that are out there being you little marketing people who are showing off their wheels, they're taking pictures and putting them on social media, they're tagging you, you need those people, you need them, so when you're starting out you need to consider the long-term value of that particular job.

While you can reduce your price by $100 for the complete set of wheels, that person can bring you five hundred, one thousand, two thousand dollars in business over the next few months, they can spend a year on the road you want to fill. Figure that out and decide because when you get started and start your business, the most important thing to do besides making sure your work is good and your clients are satisfied is why you need to acquire those clients and if that means you take a hit on your price and come back to build your portfolio and build your customer base, that's extremely important now that the times of starting a business and having to pay for a ton of marketing to get your name out there, those times are over. it's all about putting effort into starting an Instagram by providing content on that Instagram hosting Facebook marketplace is a free place to post posting on Craigslist again a free place to post I think Craigslist is moving away from completely free I think if you have a service or something that you might have to pay five dollars for when you think about paying five dollars for an ad on Craigslist instead of paying for a billboard or whatever you would have had to do in the past to be able to start playing drums.

Growing any small amount of business that it costs to acquire customers is much cheaper, so since the cost of acquiring customers is much cheaper, you can pass those savings on to your client, so once you have identified your target market , you'll basically need to start finding people. that you can work at a discount or even for free because contact your family and see if there is anything you can do there. If you've never made wheels before, you'll have an idea of ​​how long it will take you to make wheels. It really comes down to planning when starting your powder coating business.

You don't have to spend a lot of money. You can start by making pieces that are small enough to fit in your small

home

oven or, better yet, your small toaster oven. Now when I'm talking about the house and I'm not talking about the one where you cook the food, you can't cook it and having it covered in dust, okay, you just don't do that, but you can have something even as small as a little bit. toaster oven and a little Eastwood dual voltage gun and the reason I know you can do this is because that's how I started the business as soon as I started producing parts with that little gun and showing them to people people notice turn around and ask working. do you make wheels or what can you do with valve covers, can you do this well?

My kiln is only this size so I can only make pieces this size once I got to a point where I wanted to push myself, that's when we both really started doing it. I don't want to just ramble on and on, this is a video that is part of us here, a first video in a series on how to start your powder coating business or how to start a powder coating business and I really hope this was successful . your mind wanders or maybe even starts to ask some questions and of course there are still more videos in the series, but speaking about the things we had today, if you have any questions about what we went over today, leave them in the comments below . read all comments, we respond to all comments and we want to bring you value and entertainment here on the channel so if you have any questions feel free to comment below also if you are interested in possibly winning those Eastwood Hot Coat pieces. 1000 machines we are giving away, consider subscribing to the channel once we reach 1000 subscribers, we give away that system randomly by choosing a random video and a random comment on the video, so if you have any questions or comments leave them below as Whenever you are subscribed to the channel and have all post notifications turned on, you will have a chance to win that system if I start something on your mind and ask a question again, leave it below.

I want to be able to help you this is the first video in the series in the next series of videos we'll talk about how to take those first steps, do those first projects, create a pricing sheet and really dig into the marketing side of your business and what you can do. to really give you a quick jump start on the future videos that we're going to talk about and give you information and resources on where you can buy your supplies, where you can buy your powders, everything that's coming up. Go ahead, so make sure you like this video and we'll be at peace in the next one.