How To Start A Digital Marketing Agency From Scratch In 2021 (Complete Tutorial)

online

digital

agency

growth is reaching an all-time high in 2020, PayPal recorded over 722 billion online transactions alone, achieving 39% growth every year, plus over $350 billion was spent in 2020 alone in

digital

marketing

advertising. party people my name is darrell wilson and today i'm going to show you how to

start

your own website and digital

agency

business step by step so i think we can all agree that most businesses today are moving online and most businesses. is done through online transactions, so let's first talk about who this

tutorial

is for and what we're going to cover today in this video.

First, let me give you some ideas about what a digital

marketing

agency is. A digital marketing agency is a type of online business that focuses on digital services or even creating digital products. The term digital marketing is a bit broad, so let me give you some examples of what type of businesses you can

start

with this

tutorial

. A web design agency. An SEO company. An online advertising company. A Facebook Ads Agency. a social media marketing company a design job or local designer content writing services consulting services or even app developers now let's talk about what I'm going to cover today in this tutorial so I'm going to split this video into three different chapters for the chapter one.

First I will talk about how to create your website. I'll show you how to create beautiful websites for digital marketing agencies. I will explain how to get your domain and hosting. Plus, I have an exclusive discount for all of you. I will only find it on this YouTube channel. Below I'll explain how to install WordPress and start designing your new websites. We'll be using a new WordPress theme that focuses on digital agencies and has a variety of incredibly designed templates for virtually any type of digital agency or business you want to start online for Chapter 2. I'll show you how to start a business plan and also structure your business.

I will explain to you the importance of the business aspects of owning a digital marketing business and also First, I will cover the importance of branding. In short, who are you and who is your target audience. Next, I'll teach you how to operate your digital marketing business. I will talk about the differences between white labeling and also. Hire freelancers to work for your digital marketing agency. White labeling is when another company does all the work for your clients under your brand and speeds up the workflow of your business. It allows you to focus on multiple clients at once and I will discuss that.

The pros and cons of this approach, in addition to white labeling, I will introduce you to several freelancing websites that will allow you to hire your own staff at a good price and have your freelancers do all the digital marketing work for your agency. I'll teach you how to choose freelancers for your digital marketing agency and what you should keep in mind when hiring a freelancer. Plus, I'll give you my experience on some of the best freelancers to work with below. I'll show you how to write digital proposals. contracts and I will also give you a general idea of ​​the workflow of your business.

Lastly, I'll talk about pricing and how you should accept payments and, most importantly, how to avoid scams. Chapter 3 I will talk about marketing. Marketing should be second. The most important factor when starting an online business without a marketing plan is that you are only setting yourself up for failure, so I will cover what are some of the best marketing strategies to follow when starting an online digital marketing agency. . There are many different ways to approach it online, so I'll do my best to keep this structured so you can follow each chapter step by step now. If you like what you've seen so far, be sure to check it out. give me a big thumbs up it really helps this video grow and helps other people uh check it out too.

I have timestamps in the description below this video, so if you feel like you have one less section, feel free to jump to any part of this tutorial at any time that's fine, so you guys are ready to go, let's go ahead and Let's start with this digital marketing tutorial. There is now a link in the description of this video that will take you to a page to buy fast and discounted web hosting. and this is called hero.com now namehero.com served as the fastest and most reliable web hosting company out there now. How can I know that?

How do you know I'm not lying to you? Well, I actually tried it. name hero vs 20 other web hosting companies for 90 days, a name here performed as one of the fastest and most reliable web hosting companies on my list; In fact, Name Hero didn't have any downtime all week, so you'll have a reliable and fast solution. wordpress websites now i contacted the owner of this company to give me a special discount so through my link exclusively all of you will save 70 on your web hosting. If they visit the website normally, they will only save 50 on their hosting packages and the owner.

I was offered these discounts only for my viewers on YouTube, so when you get to this page, click start now. Euro Name offers four different types of web hosting plans. They offer Starter Cloud, Plus Cloud, Turbo Cloud, and Enterprise Cloud for For those of you who are just starting out for the first time, I recommend Plus Cloud. I think it's adequate, it gives you a lot of SSD storage, it's a very affordable plan and your website will be very fast. However, for those of you who have already been using WordPress for a while and want to upgrade.

I highly recommend Turbo Cloud. Now the reason I recommend Turbo Cloud is because this plan offers NVME storage technology, which is a new type of storage technology for web hosting servers, for example. This chart is from PCworld.com and you will see that NVME storage can transfer data much faster than typical SSD and SATA hard drives. You will also find that NVME storage can access information much faster than typical SSD and SATA hard drives. drive so for those of you who want a blazing fast website I think real turbo cloud is a pretty good option but I know everyone has a different budget so just select the package that works for you and once you select the package, you will scroll down to the bottom and then click order now.

Alright, this is where you will enter your new website, for example mynewamazingwebsite.com or mydog is awesome.com or whatever you want. I put I'll just put the 123.com demo tutorial and click search and look we get a free domain on top of that so once you select your domain you'll click continue lastly we have the review and payment and we'll look at you just saved $125, you've got a year of web hosting and ID protection for under 70s, so it's a very good value with namehero.com. Once you're on this page, you'll scroll down, we have the billing details so you have I've seen this screen before you enter your first name, your last name, your social security number, your bank account, I'm just kidding guys , they don't want that information, it's a joke.

You will enter your billing address and any other information. You see the support pin here, make sure you write it down, so if there's a problem or you want to know something about your accounts, they'll want to know about your pin just to verify that it's you calling and they want to make sure that's not the case. just a random person on the internet trying to get your information, will create a password that probably uses the same password for all your other websites, right, I'm just kidding. I do that sometimes, but I should really stop saying we have payment. method so you can pay with credit card, paypal, coinbase or credit card, look people are using cryptocurrencies, in fact, cryptocurrencies, I think bitcoin is almost twenty thousand dollars right now, yeah, it's crazy, this is uploading and then you can go ahead and fill out Complete all of this information once you fill out everything on this page, then you will click on the payment button.

I will now purchase an account and we will meet you on the next page. Congratulations on registering your domain, so this is your current customer area here. you can access their supports, you can access billing, you can buy more domains or you can upgrade or buy other web hosting packages if you want to do so and your name has very good supports, so at any time you have a problem with your website under support, you can open a ticket or you can contact them at any time if you have problems with the websites, so next let's install WordPress on your new domain in my cloud.

Go ahead and click on my cloud. I like this new interface called hero introduced. They recently redid all of their websites for those of you who have been with Name Hero for a while, you can tell they did a really good job of making their site look really good so I'll click on cloud more and next what we will do is we will go to cpanel so on the left side under actions you will see log in to cpanel go ahead and click on log in to cpanel okay so next let's install wordpress scroll down keep scrolling , keep scrolling, we're going to search for wordpress installer and we're going to install wordpress on our domain, so under software you'll see softaculous wordpress manager and go ahead and click on that.

Next it will say install a new copy so let's click install so this is the software setup so let's change some quick settings while we install wordpress on our domain for the protocol. Make sure you have https that just ensures that your website has a valid SSL and that lets people know that your website is secure for the in the directory make sure there's nothing in there that just means yourwebsite.com, you know , that's it, we don't want it to be whatever it is, so leave it like this for the site name, you can give your website a name and you can also give it a description, so it can be a web agency, you guys can see.

I do this quite often and I just put up a cool website agency or something. You can change all of this later, so don't worry about the administrator username. put something you know because you're going to need this information to log into your website and change it, so I'm going to put paddywhack and then for my admin password, I'm going to put uh paddy wack 99 for the admin email, make sure you have access to this. specific email because let's say, for example, you forget your password, you'll need to have access to this email to recover your password and I'll scroll down.

You can also select your language but I only speak English so I will leave it as English but You can select all these languages ​​like Spanish, Turkish, Arabic and all those languages ​​and scroll down and then we will click on the install button on the part bottom of the screen, so now WordPress is being installed on our domain. Ok, WordPress has been successfully installed on the administrative URL link, you can click on this link right here and congratulations, now you have successfully installed WordPress and your website is now active on the internet. This is the back part of your website where you can create pages and posts now if you want to view them. what your website looks like right now what you're going to do is click on the top left here and click on visit sites and this is your website congratulations see you later no I'm just kidding you're using a default value.

The theme looks pretty bland, boring and ugly and you know it needs help, it needs some work, but don't worry, we will make it look very good, very good, congratulations, now that you have a website, it is now available on the Internet . So we removed all the technical aspects. Now, in the next section, I will show you how to create your website using a new WordPress theme called Essential WordPress Theme. In fact, I use this same WordPress theme on my website. It will make your website look really professional, it will make it look really pretty and the designs are amazing.

You guys are going to love it so in the next section I'm going to show you how to design and build your website using a drag and drop builder and you can customize it, you can change the colors and fonts and make it look however you want, that being said , let's go ahead and start chapter one of building your new website, we need to change a few small general settings at the back. final, so let's go back here to the control panel. The first is the first. I want to go ahead and show you all some settings, so the first thing you're going to do is go over here to the users and go to the profile now if you want to change this.guy. interface here are different styles and how to change it.

I usually use midnight or modern and I think for this video I'll choose midnight. You know, we're taking a risk. We're getting dangerous now we have this too. contact information now if you want to change your website email you can do it here and this is actually very important because let's say you forget your pass or what usually happens to everyone your email reminder or password reminder will go to the specific address. send an email and then here you can go ahead and write information about yourself, now this will show up in your blog post, so I think people say, "Oh, I like to go hiking in my free time and I like playing video games and a wonderful nerd, you can write all about yourself and this will be displayed publicly when you write posts; however, you can always turn it off in the blog post if you want to choose that or follow those routes now also here we have a new password so If you want to enter the password again, you can go ahead and enter a new password and then once you're done you'll click update profile Okay, it's pretty easy right now, one more thing we need to do before we start. make things beautiful and good on the left side you will see the settings under settings go here and click on the permalinks Now you want to change this to post name and the reason we do this is because you want to.

You should know that Darrell or yourwebsite.com reviews well, not all this crap that just doesn't look right, so yeah, have it in the post name and then you're good to go and then once you're done you'll click save the changes now and there are also a lot of multilingual people watching my channel so if English is not your first language you can go to general I think it's general yeah here and then go to visual language and you can choose from all these languages different, uh. like Spanish Chinese Arabic uh Portuguese uh you know, I can't even, I don't even know where this is from, you know, but yeah, you can go ahead and choose whatever you want.

I also have my videos translated in Spanish and Arabic. for people who want to watch these same videos in different languages, but yeah, I'm going to go ahead and click save and then we're ready to go, so at this point we're ready to purchase and download the essential WordPress theme now. There is a link in the description of this video that will take you to a page to purchase the Essentials WordPress theme. The reason I chose the Essentials WordPress theme is because it is geared towards digital agencies and is actually very simple. To use, there are many other free themes that you can use, but personally they are not as powerful as this one, so what you will do here is first go ahead and buy this theme, it is not really expensive, it only costs 60 dollars and you only pay that once, you don't pay for it again and that's all you have to pay and of course when you buy it you get upgrades and everything else and here they just tell you what they offer but we go ahead and talk about the templates and the header and footer builder and everything that this theme offers, in fact on my website dearwilson.com on my personal websites I am using this same WordPress theme that just came out, it is really very clean, I mean , this is my blog and it looks very modern and also has that agency look to it, so I really want to lean towards that type of design.

I don't want to use a theme that is designed for multiple purposes because it just doesn't really fit the criteria of a digital agency website, so go ahead and purchase this theme and once they purchase it, it will be available in your downloads on your site. Web. Sorry, on your envato Market account, so I'll continue. and go to my downloads and here is a list of all my downloads and this is the theme you will need so it is the essential multipurpose WordPress theme so once you get to this go to your downloads right here. under download, you will click on the installable WordPress file only and then it will download a zip file to your computer, so it will start downloading right there.

Now we're going to go ahead and load this WordPress theme, so let's go back to our WordPress websites and under the skin we'll click on themes, go ahead and close this and I'll give you a general crash course on WordPress themes in case you're new to WordPress, so essentially every WordPress theme is kind of different. style and the core and just a definitive look and feel of the website now a lot of these free WordPress themes are very limited and there really isn't much you can do that's why they are called free because there are a lot of limitations with these WordPress themes and a lot Of these themes they only want you to upgrade to their pro version, so essentially they are just tests.

Now there really is nothing wrong with these WordPress themes. Of course, I haven't reviewed all 50,000 WordPress themes or all 8,000 WordPress themes. but I have reviewed most of the most popular ones. I have other videos where I recommend other free WordPress themes, but for this specific video I want to focus on the essential WordPress theme, so at the top left, here, you're going to click. on upload theme and then click on choose file, now it will go ahead and upload that zip file so you can see here, this is the file. I'll click Open once I click Open.

Then I'll click Install Now. So now I am installing the WordPress theme on our website, so now you can see it says the theme was installed incessantly or installed successfully. It takes about a minute, so once they load it, just click activate. Alright, great, once they do it. install WordPress theme, it will provide you these plugins. Installer plugins are essentially applications for your website so each plugin has a specific use for example Elementor is a wp bakery page builder we don't need it so make sure it is unchecked and this. It is a contact form so people can send you contacts or emails on their websites.

It has photos to like, which is really great for blogging. I actually have it on my website, so we have this little like button right there and that's what uh, that's what that solar return feature is referring to. You don't really need it and I don't recommend sliders because they're just a lot of javascript, which means it has a lot of animations and slows down your website a lot. make sure you have element or checked, make sure you uncheck wp bakery and then once you're done you'll click on install plugins so now the necessary plugins for our website are being installed.

Alright, we have successfully imported these plugins and it looks like this. Don't worry, we can install it manually anyway, no big deal, all these plugins are actually available in the WordPress repository, so once you're done, you'll click on the next step. Now I want you to activate the WordPress theme. right here, go ahead and click activate theme. It will then take you to the website where you can go ahead and register your license now. The license is important because you will need to use it to get support and updates, so let's say for example, there is some problem with your website or something strange, they can fix it for you and you get updates, so let's say they add a new template or They add a new function.

You will have access to all future updates they add to the website. WordPress theme and they update it quite frequently, so yes, you have to go through the process right here to create an account and then sign up now. I'm going to go ahead and log in to my current account here just to give you an example of what this looks like okay, so here's my dashboard and I logged in. You can see my available licenses. I bought one for my websites and this one is not being used, so I'm going to go ahead and activate this WordPress theme, so let's go back. here and I'll click activate theme, so you just want to make sure that you actually know that you bought it and then they'll sync your accounts with the website so they know that you bought it, so right here.

I'm going to click on verification

complete

and we're done, now our website has been installed successfully so now we can click on skip this step, okay now they want us to review this other information, however I'm just going to click on finish and I'm going to show you how to navigate your website without using their setup wizard and everything, so now that we go ahead and know that we downloaded the essential WordPress theme and activated it, now we're going to look at their demos now, I have to be honest, Their demos are really good, so first what we'll do is go to the basics and click on import demo.

Here are some demos so you can see they have a lot. demos available right here, so you have a single page website and now you have the financials. One thing to keep in mind here is that you need to make sure that everything you import you want to use Elementor Builder and not w Bakery, so it's the same thing. design, they are just for different builders, however, we are using the builder for uh Elementor, so you want to make sure that you install the rights demo, so here I will click on demos and we can scroll down now again, the reason why What I like about these is because they are more focused on digital agencies, so, for example, now we have this original.

If you want to see what it looks like, just click on the preview and you will see what it really looks like. We already did it here and it is a very fashionable style, you know, for an agency. We have this really cool divider here with this gradient animation and you guys can tell right away. This is for some type of digital agency or some type of website. who does business online and the colors are very vibrant, you know the designs are beautiful and you just know that after playing around with them a little bit you will understand to say hey, these designs look really pretty pretty and everything, so you guys.

You can check it and check it. You know the style of this and that's why I chose the Essentials WordPress theme. Now let's come back here, so let's say, for example, you're in the marketing business. I think the original would be perfect for you. however, they also have services, so here I'll click on services item and this would be something for if you're offering some kind of online service, you know, I don't really know what it's for, but just some kind of service, you know. maybe you're an accountant maybe you're doing some online query, this would be perfect to say: hey, you know, we understand there are problems, we can help you pay with your smartphone, etc., let's look at the others here and then they have one for you. sas, so for those of you who are developers and want to show off your new app, they have one specifically for developers and they also have one for startups, so let's say you're just starting out, you can go ahead and click on the launch item or here I'll click on the preview and again you know it's really vibrant.

I love the colors here, they just stand out. Everything is made for you and it seems like this would be something for you. You already know. You guys get the idea here, it would be for something, you know, it's for something I can't put my finger on, but it's like yeah, maybe it's for some kind of cash app or something, so let's move on. and keep scrolling down here now this one is marketing so it's like a standalone service or something also for those of you who want to have something like a knowledge base, they have knowledge base templates where you can go ahead and say Hello. you bought our product, we're going to go ahead and give you a knowledge base with all of our ticketing information so you can understand it a little bit more, they have one for events, so if you're a fake guru and you want to have them, uh fake events in the that you pretend that everyone is watching you and you pay everyone to be there, there you go, then you have cryptocurrency, which is very useful.

Again we have another creative agency, so it would be something like a creative agency, also an e-book, you know, we have. one specifically for the ebook which looks very clean, we have one for a landing page which again looks high tech, looks agency style, there is also another full one, like a business one, so let's say for example that just you are in a business. you don't really know what you're looking for, they have this kind of simple business, this kind of corporate look that just adds a lot of style, has a lot of decoration to your website and, yeah, we'll do it.

Go ahead and check out some more here, we have one for personal photography influencer, so again, if you're any kind of online influencer, they have one for you, you have the agency, etc., so what will I do? here it is, I'm going to keep this very basic and I'm going to go ahead and install the agency element now to import any of these, you're just going to click on import and now it says OK, so you want to make sure that you have thesidebars in your blog post and that's it, next we have the API keys, so this is where you can enter your Google API key for Google Maps.

You have cookie consent. You can turn it on or off and you can also link them to your policy page and then everything. those settings there page transitions now, you guys may have noticed that when we refresh the page it has that kind of fade like you guys can actually change the page transitions, you guys can turn them on or off, there are more page transitions that we can add in the customizer of themes, so don't worry too much about that, next we have custom 404 page and you can create a custom 404 page for your website now if you don't know what it is essentially when users get to like a bad link, as already you know, or whatever, they take them to a 404 page and unfortunately you can't theme this page yet, you can create a custom 404 page, so what will I do?

Here it is: I'll make a quick custom 404 page and then I'll put in a bad link, so I made a new page and I just put in a custom 404 page, and I'll take the templates and just just go ahead and use something very, you know, very simple, very , you know, boring, just so you know, something quick and then under this text here I'll just put Are you lost? You're lost? and then here I'll just put something. like come home, come home and then obviously this will want to link them to our website domain.com. You want to make sure you put the http or else it's going to be another broken link, so just make sure you have it there.

So I just created a 404 page. I'll go back to the 404 page, toggle it on the right and select the 404 page that I made and go save the changes. Now let's say, for example, someone visits my websites. and you know they're lost or something, it's always going to take them back to this page and if they click on it, it's going to take them back to the home page, so that's exactly what they mean by creating a custom 404. page, so next we have these other options, you have the advanced options, you know about jquery, I'm not really sure if we're going to get into that here, we have the header, now look at how we actually create a header for our site Web.

I can actually have a global one here, so maybe it's like you know what I just want to have one header, the SEO header, which we did. I want to apply it to my entire website. You can also do it for your footer. You can apply a global footer right here if you want. However, if you do this, you need to make sure you go back to the pages and then select the theme defaults, so let's say for example I'm going to go edit the page here under the custom header. You should make sure to select the default theme if you decide to make this global so you know to clarify everything and not cause the settings to conflict.

Plus, we have a banner that is great. You can enable a banner at the top of your websites, so for example, you know the banner text, you know we're going to do Black Friday sales and a background color, we'll leave it as a gradient and then we'll give you an example here , the color of the text. I'm just going to change this to white and then yeah, I think that's it, so what I'm going to do here is I'm going to go ahead and click save changes and now let's go ahead and look at the website, so now you'll see that we have this banner on the top that says black friday sale now you can always link them to whatever you want here by clicking the show banner button and then you can link them to somewhere like a specific sale so here I'll just click save changes and then refresh the page and now we have this check button and of course you can click on this and you can take them anywhere you want by setting the link there so next we have the search section and the search section just refers to when a user actually clicks on the search icon and gets these types of waves.

You can also see that there is a specific color so you can control all of that right here, for example, if you want paper slides now. we have three layers selected and what that means is see how there are three layers, there's kind of one, two, three, it's a little hard to see, but that's what it's getting at and now you can change these colors to whatever you want to be able to change it. of like a red of a red blue something like I don't know orange yellow something like that I'll click save changes and let's go ahead and see what it does here, so you just have to go through each setting and just play and just see how the animation, you know , it applies on your site, so here I'll click on search and now you'll see how we have this different color, so we just change the colors there and when you combine these colors, they appear from converting into this gradient, this really nice gradient there, so that's what the search refers to, it refers to the actual search box, then you have the social icons and these refer to the social icons right here, so let's say you want them to go to somewhere specific like your fan page or you know your I think they have tick tock no no tick-tock oh yeah tick-tock or your tick-tock or your tick-tock you can go ahead and link them and when they click on these icons Then we'll redirect them to those specific social networks.

Next we have colors. Now this is a very quick way on how to implement specific colors on your website without having to keep changing the colors. You already know this all the time, so let's say, for example, our primary color. on our website it is right cyan and our secondary color is right red, so we have cyan as primary and our secondary color is red. Now what I'm going to do here is click on save changes and if we go to our page. constructor, you can go ahead and just apply those default colors and instead of having to look up the color, you can use it, so for example, let me give you an example here.

What I'm going to do here is I'm going to click on this text with the right or I'm going to click on uh here we go, we're going to click on yes, so we're going to click on any of this text with the right and in the title format you'll see the color of the title. , so now you can go. go ahead and apply those globals so that we have the primary right and the primary color that we selected was this color cyan or cayenne or whatever you want to call it c followed by e or i and sometimes after y it has the s sound for all the Internet phonics. you know, gurus, you're going to tell me oh daryl, that's not what it sounds like, it's like well, I don't know, you know c followed by e or i and and sometimes you have the s sound, whatever's right, so that's just uh, that It's what we do.

We mean here when we talk about colors and then we also have gradient colors, you can make your own gradients, in fact you can even use a three gradient color scheme, which is great, so if you want to go ahead and select that you can go ahead and have a primary gradation color and you can customize it and all that and then we have the main colors and you can just adjust these colors to your theme and however you want to do it, so that's what the colors refer to on a more global basis and then we have the advanced section where this is for CSS where you can insert CSS and I guess this is the header footer and this is the body here, so for you developers.

I guess this is for the body and for the blog guys. Now the blog has a lot of really cool features. Unfortunately, for this part of the tutorial I won't be covering the blog or the portfolio because this video could easily go on for another hour and I just don't want to do that, but you guys can learn about the blog in the portfolio just by playing with the options. It will take about 30 minutes, so don't be too lazy. So that's what these options are about, we're going to skip the portfolio blog, it's very sad that we'll come back to that later.

Now we also have the background color of the page. If you don't have a color, you can have a default color. your background so this is what you're referring to and again this is for the sidebar and maybe another video. If you want me to do a video on the sidebar, the blog, and the portfolio, I'll go ahead and do that, but for this video. I'm just not going to cover the sidebar and the blog portfolio so sad next time guys next time and then here we have the actual topography you can set your specific topography and you can make your WooCommerce store look like want, they have different setup I'll give you a quick preview on this, you know, I'm not even supposed to, we're not even going to cover woocommerce, but I just want to give you a general idea of ​​what the designs are or what the products look like from WooCommerce here, so here's just an example, this is my website, it's darrellwilson.com and you can see I have a list of products and what I can do is adjust and change them. to several different styles so here is a list of my products and in my theme options I can change this to something like full image click save and if I refresh the page the products will display differently something like and yes, they have a few other different options and you can see that I am using this same WordPress theme on my website.

I'm not just someone you know, I'm not some fake guru or some dumb guy who just recommends random products on the internet. I don't use it, in fact I use all these products that I recommend, so here I'll refresh the page and then yes, I like this one, I think it's suitable, so the same options apply for your blog. Can you tell that your blog looks different? you can see here how I chose this style right here. I feel like he's very friendly. I feel like it's very relaxing for the eyes. Is very. They know. It's digital.

It's kind of a trend. I like the style. I like the look. They can go through each of these options and style whatever they want on their website, so they are basically the backend options with the essential WordPress theme. It takes some getting used to, guys, but I'm giving you more. A crash course, but I think you're getting the hang of it at this point now that you understand the backend theme options. Let's quickly talk about your website's front-end options using the theme customizer you and I know. I really like this color that I created by accident, you know, I would just play with these colors, but I really like this gradient and again, in my color options, you can see that I selected this as my first medium and then the gradient for what right so that's what the three color gradient is and you know just by playing around you can understand how things work so let's go ahead and go to the theme customizer.

Now you know that you are becoming experts. At this point, let's go ahead and cover the theme customizer real quick and then we'll go ahead and move on to the next section so we have the identity of the site and again, this is where you can upload your logo and you can give it your site title name. and then your tagline as well, if you want to add a site icon, which is this icon on the top right, you can go and upload it right there and then here we have colors, this is just the header text, color the background. color, many of these options are actually available in the backend theme customizer, so you have a little more control in the backend theme options, but every theme has a theme customizer, so just I want to present it.

Now the header image will appear in the header of every page, however it is very outdated and I don't even recommend using that background image, we don't really need it, essentially guys these options here aren't really important. The only really important one here is the home page, so let's say for example that if you create a home page correctly, you should assign your home page as the home page so that when they visit your website tutorialdomain.com or whatever be your website domain.com. I need to select a specific home page and when they go to your website it will take them to that specific page so for example I will set functions here and click publish now when I go to my website the first page is I'm going to continue and it will take you to the features page.

You know how it works. This is just another page that we created and this is basically, you know, this just takes them to that specific page, so the home page. You always want to select your main home page just to make sure your users navigate correctly and one more tip guys, whenever you log out of your website, you can always log in, so here I will click log out, let's say You go to your website and just click enter and you can't log in. Remember to log in to your website. All you need to do is type the script wp-admin and then you will go ahead and enter the credentials that you created when you first sign up for WordPress, if you forgot your credentials you can click on I lost your password and it will go straight to your inbox.your email, so I'm going to click Sign in so now you have a good understanding of how to create your website.

Design it now, there is one more option and I want to talk about these options before we move on to chapter two, which is the business plan. I want to talk about the actual option selections when you click on the edit page so that every time you edit a page, you'll see these options right here and I just want to make sure you understand what they are before we move on to the next section, so Every time you edit a page or create a page, you will notice that you have these pixport options. Now here we have this page intro background image.

Now, if you want to have a background image for each page you create by default, you can add it here. However, you can always go ahead and go to the theme options and select a. background image and this will be your global for your presentations if you want, if you want to go that route, that's basically what you're referring to now, you also have this introduction to hide the top area, so you can select the defaults from the theme to activate this. section on each page, if you want to do that by going to the introduction of your pages and turning this option on, you can also select specific shape dividers, so let's say for example you want to have something else.

I'll update this page and then look, we have these other ones, oh, those are really ugly, you know, wait, wait, we have a whoa, whoa, hell, what is it? We need to change that here, so let's refresh the page and whatever is cool, you know, I actually think this one. It was I think one was the best, I think that was the winner, this is how you would design that now you can select it as the default theme or you can remove it or you can add it to this specific one. page so that's what you're referring to now you can also notice that we have these gradients again these gradients can be placed here based on the actual overlay color so whatever gradient you have or whatever color you want to place you can continue and select it correctly.

Here now there are also other options like you can disable the title, you can disable the title animation and there are only other options on pages and intro, but pages and intro refers to this specific section right here, so that's what refers. next we have the slides section and also the dark section slide navigation. Basically what this does is it allows you to create specific sections, so if they click on them, it will take them to your home or to the features or to your already known, contact us. or whatever you want to browse them on your page, however, you must have Elementor Pro for this specific feature and if you want to modify these settings, you can modify and update them and what it will do is create a kind of section where each specific section it has this different layer and as you scroll down the layers will disappear.

I will leave this fact in the description of this video. You will need Elementor Pro for this specific feature, so I'm not going to go into details or talk too much about it because it can be a little confusing and it will take more time, so that's that specific suck in a nutshell, you can check out this page if They want to get more information about it. Here we have the header that we talked about before, the custom footer that we also talked about before, then you can apply a custom sidebar and then you can also apply a sticky sidebar on your page, but again I'll cover this probably in another video when we talk more about blogging and portfolios so that's that section in a nutshell so that's pretty much the entire section guys if you need any help with this WordPress theme. or something I didn't cover or something about the tutorial on this website that you need help with, feel free to let me know in the comments below.

I am always here to help you. I respond to comments pretty actively, so that's it for the chapter. one guys I hope that was very clear congratulations on your new websites and again if you have any questions let me know in the comments below with that being said let's move on and move on to chapter two which is starting your business plan . Very good, congratulations. I finished chapter one, so now people can visit your website and see what kind of services you offer for your digital marketing agency business. Now I know I made it look really quick guys creating a website, but feel free to take as much time as possible. however you want to change the colors, the structure and just design it however you want, it took me like two months to build my website guys, so I totally understand.

Now, in the next section we will focus more on the business aspect of your website, so I will talk about my personal advice on the best ways to approach online business. I'll also show you how to make online contracts and how to accept payments for your digital marketing agency websites and also how to avoid being scanned, which I've seen, I've seen a lot in my Facebook group. I've had people who run agencies run into scammers so I'll talk about that in the video section so with that being said let's go ahead and jump right in. in chapter two on creating a business plan for your new digital marketing agency business, okay, let's say, for example, you want to learn how to actively do digital marketing or you want to learn SEO, you want to learn about Facebook ads, who want to learn about Google ads.

I'm going to go ahead and give you some websites so you can learn digital marketing. These are really useful and excellent websites. Now, udemy.com is probably the most popular website out there. They can learn practically anything. In fact, I learned how to do it. final cut pro with this website, so the video you are watching in white now I learned from an instructor on youtube.com. You can also use Skillshare.com. They have tons of courses on everything related to digital marketing, SEO, and Photoshop for you to follow. Go ahead and visit this website and they have categories and you know this extends far beyond technical computer science issues.

They have yoga courses. They have a kitchen. They have everything. There is a course for literally everything on this website. And you know, look for anything. Let's Like Facebook Ads, so let's say, for example, you want to learn how to start a Facebook Ads digital marketing agency. There are tons of courses here that will show you how to use or do digital marketing for whatever niche you are in. It could be Google ads on Facebook, now I know it shows Thai bots now, but this is an American website. I'm actually in Bangkok, Thailand so it shows my prices on Thai bots, but for everyone watching this, it probably showed. dollar or convert it to your currency from wherever you are.

I'm going to go ahead and give you some tips on some of these courses when you're looking for them, so you'll want to look for courses with the highest number of hours. I know it sounds really tedious like, oh Daryl, that's a lot of work, but you want to go ahead and sign up for the courses that offer the most value in their courses, for example, we have this guy here with three hours and we have this guy on top . 25 hours, I can guarantee you that we will probably learn more about Facebook ads in this course than in this course.

Now I know a lot of these instructors, they may not be the best, you know, they may not speak their best. a little awkward, but they still know what they're doing and you guys can go ahead and check the ratings. Read the comments that people actually say about these courses, so by using this website, you can master whatever you are trying to learn. that is very useful because if you are going to learn something like Google ads or Facebook ads, it is important to take a course before starting the business. Let's be honest, you know, and then of course you can hire help.

You can hire someone. to help you and you can supervise them to make sure they are doing their job, so there are many good courses. This one here looks pretty promising. Also this one here out of envy of the course. This is a pretty popular Facebook ad. uh tutorial you guys want to see when the course was updated so you can see here the latest update on uh ford

2021

so it's updated and also this guy here updates his course that's very very important. I liked my previous instructor. his name was isaac radenski, however, he hasn't really taught any new courses, but the guy was actually very smart and he actually taught me google ads pretty well, so udemy.com, you know, check it out, you guys can learn any thing about digital marketing, eh, seo.

They have tons of SEO courses, uh, Photoshop, social media marketing, this course here, it's 23 hours, I've never taken this course, but it looks very interesting and has a lot of high ratings. The digital marketing course, 12 courses in one, so when taking. In these courses, you guys can learn digital marketing and then you can apply it to your business because I realize that some of you watching this might be doing different things, someone might be watching this and wants to start a Google advertising. agency, someone else wants to do facebook, but maybe that course here you know you'll learn where is where is where is there we go maybe this one here will teach you everything, so try to pack as much information as possible into your brain, as much as possible, you always want to improve yourself now.

One thing also is that I like to use Evernote and as you build your agency, you guys will say, "Okay, tomorrow, what are we going to do this day?" Let's do it guys, write it down? I tell them that if they write it down, their life will be 10 times better because it is very difficult to say it. Oh yeah, I'll do it on Wednesday and then Wednesday never comes. Do you know? you don't do anything, so you have to make sure you write everything down. evernote is a free service, it doesn't cost you anything, you can share these notes with your partners and then they can update it and then it syncs again. for you, it's really cool, for example, I need this service because I have a lot of things to do on my YouTube channel and in my career.

I have to look at snap after snap. I have to start my tutorial in its entirety. another uh in another plugin and that's going to take a long time here I have to wait a week which means like take a break take a three day break whatever I have to go on vacation and then here we have the video scheduled for the week then we have these three videos that I'm doing convert website here we go convert websites it's kind of our website to mobile application here we go it's a mobile application but I already know what it means, you know, I have similar notes, I write from writing to myself myself, you know that no one else, uh, you know, no one else knows about you, so turn the website into a mobile app and then here we have the social website, you know, start and you know, and so on, and then me. you have things to remind me you know do this do this do this pay my taxes whatever but when you write these things down it really helps speed up the process of everything and makes you much more efficient so I recommend writing everything down This is a free service so yeah , I want to introduce you to these services because you can use them to help you on your digital marketing journey, so I just wanted to go ahead and introduce you to all of these courses.

And also one thing to note guys is that they have tons of sales on this website so 479 bots is about 15 to 15 dollars really very very cheap so all the courses on this site website are really cheap and wait until they have the sales they always have. sales on this website guys so make sure you get part of the sale this right here I think it's ten dollars or yeah it's 340 about 10 yeah somewhere out there so yeah but yeah anyway make sure you check out this website and also use evernote to stay much more organized. Okay, party people, welcome to chapter two.

Now in this section I will help you with your business plan. There are a lot of things to consider when starting your own online business and there are a lot of different ways and how you can approach them, so let's go ahead and tackle each one at a time to make sure you're ready and have everything you need to get started. an online digital agency. First of all, I have a blog. post in the description of this video and you guys can use it to follow right now. This is private, but when you're viewing this I'll make it public for all of you so you can see it so we can I went through chapter one and that was creating the website and you know creating a website takes time, in fact, my website it's right here, I worked a lot on it, you know, you can see it looks great, it looks clean and, yeah. you know, but it took me a while to find my mark and I finally found it, so it's going to take you guys a while and that's okay, so chapter one we're done.

Now let's go ahead and look at chapter two, so let's talk about everything in this sectionhere so first thing guys is your brand so create a brand create something that when people see your specific color they will know it is your website for example when people see my website they will know that I have this white, black and red, kind of digital agency style and all the companies that you will come across have the exact same branding, I mean, look at Android, look at Apple, look at this website, I mean all these websites , they all have a specific mark in color and you recognize them right away, you don't want to have multiple colors on your website, in fact, when you're designing your website, don't use more than three colors, three to four colors, and that's all.

If you visit any of these websites, I'll notice that they don't have a lot of different colors because they want to create their brand, so for example, you know you've seen the pink brand, Victoria Secrets Barbie, the Yahoo logo, the Nike seal , Vimeo, LinkedIn, Dell, they always have. the same color scheme and they carry it throughout their website now as an agency. I recommend doing something. It really depends. You know, it's very difficult to tell you what color to choose, but I find that brighter colors tend to be more favorable than darker colors. They tend to be more expensive or high-end, like for example, if you look at the Rolls-Royce, they are apple gray, they are also gray, a lot of the luxury cars like Mercedes-Benz, they are all gray, it's that high . -The final look is the same with black.

Black can also be very high end colors like red or brighter colors tend to have more involvement in my personal opinion, but that's really not that important. You can worry about your brand later, but as you build your brand. branding just make sure you carry it throughout your website and your business so I have this psychology guide here and you guys can get some ideas so for example you know McDonald's is red you know Coca-Cola is red and that's just your branding and uh yellow right here fun optimism so when you're creating your website and you're doing everything, remember to keep your branding.

The brand is very important. Guys, you really want to make sure your brand is recognizable when someone sees it. a specific logo or color, they automatically know it's you, I mean, you all know the McDonald's logo, especially in the United States. You know you all know that logo, so keep that in mind and you want to carry it all over your website, so when choosing. colors just be aware of the type of colors you choose, you know we have this little guide here that shows you that red is like you know power, passion, enthusiasm, energy, orange is happiness, joy, etc., yellow, etc. ., etc., have you noticed? that many of these companies, like social companies and also banks, use the color blue because blue is a trustworthy color when you see blue your brain says oh trust us, trust us and guys this is how it works when you see blue , you're just I like to say, Oh, I bet they're a good company, that's why all these social websites want to steal your privacy policy information and the only way to do that is to be blue and look like a good person.

That's just my opinion guys, okay, but anyway just take your brand across the websites and make it colorful, make it vibrant, make it nice, or if you're a high-end luxury company, go for gray and black You know, gray, black and white can be good if you're trying to attract customers on a high-end scale, so now that we're talking about branding in colors and color scheme, again guys use more than three colors, four colors do not have many different colors. your website is a quick way to make your brand unrecognizable plus it looks like shit, it just looked really bad so keep that in mind.

Next we have who your client is so that you have your brand well done and have your colors. You have your style, your presentation, who are you marketing to now? don't say to everyone, okay, don't say oh to everyone, no, no, no, that's the worst answer you could have, for example, look at the Android website. Android is generally targeted at low-income people. which have a smaller budget so you can see how Android has this user friendly atmosphere and you can tell they are more geared towards end customers or low income people. You can see Apple's website immediately.

I mean, iPhones are really really expensive and phones are getting more and more expensive and now they're doing these stupid payment plans where, oh, I pay 40 a month, you know, but it's like the phone still costs a thousand dollars, but that's how they get you. So you can see here how branding really requires recognition. Wix.com now wix.com is more aimed at low income users and that's fine, it doesn't matter if they are high or low income, it's just about choosing a specific audience, so someone with 50 000 won't go to wix and will say, "make me this website", they'll say no, go to our pricing plan and do it, you know, so they just choose a specific audience and that's fine, so when you're building your business you have to choose an audience, you need to understand who your customer is and who you market to, and you also need to take a look at clutch.co, I mean clutch.co, these guys have websites, uh, companies that start at 50,000, I mean this one right here , Blue Fountain Media, these guys are charging a minimum of 50,000 for websites, but they work with only the top brands, so they work with Microsoft, Sony, um Cafe Bank, Fedex, all these high end companies, so . it's still youI know I'm sure Wix makes more money than these guys, but these guys are still choosing their audience and that's exactly what you want to do, so when you're starting a business, don't say your customer is every person you meet. want.

For you guys to know, review and see who is really suitable for your services, so keep that in mind when you start your business and you guys can read more about what I know, what I talked about this and what I think. and the next thing is to develop your services, guys this is a very common mistake for beginners and I am sure everyone who watches this video will make the same mistake. Don't offer 50 services, that's fine, just focus on maybe three or four services. And that's why let me give you an example. This is someone in my Facebook group who has a really nice website and I think their services are great, so here you can see they focus more on how to make websites, app development, web developments, it even says it right here , digital marketing design, they have all their jobs and it looks great, you know?

And for me, I'm thinking, wow, these guys are going to make me really nice websites and below. the services tab they have animations, you know, and if I'm actually looking for an Adobe After Effects artist or someone to actually do animations for me, they slipped them in here like it's kind of a last resort or looking at a company like Video Rubik's, where they just focus their entire business on one service, so, you know, if I'm looking to get someone used to Adobe After Effects, I'm probably going to go with these guys, so the more services you offer. in some ways you dilute and in some ways yes, in some ways you dilute your brand in general, but offering three to four services is still not a bad idea because web design, app development, marketing and graphic design, they all they go together, but the animations, yeah, you know, at that point It's like going too far, so when you offer services, keep it to a minimum of three or four when you talk about digital agencies now, of course, if you're a barber, don't you're going to offer nine services, right, you're only going to offer hair cutting, but since we're in the digital world, it's a little bit different, so keep that in mind as well when you're marketing and you're offering a lot of different services and when someone comes to your website for first time will have a very poor return on investment, so people will come to your website and say, oh, great, so what do you offer?, oh, 10 different things, well, it doesn't really sound that good to me.

I'm leaving, you know, and you lose your money when you do marketing, so you want to make sure that you offer a little bit of services, you know, keep it around three services here, as you can see, I set a bad example, so if we're an agency of digital marketing, we don't offer computer repair services, which I'm sure people do think, oh, you know, we also do this, we also do that. It's like, no, no, you're not getting out of here, you know you're scammers. and there you have it, you simply lost the customer because you are offering too many services.

Now we'll come back to the pricing model a little bit later in the last section, so we'll skip that for now and this is also very important. guys choosing a legal structure so my business my business is an s corporation and there are a few different types of businesses that you can choose from so when you are starting out you should choose some type of business formation now if you are starting out the first time you can being a sole proprietor and that's fine so the only downside to being a sole proprietor is that you're on the hook for everything so what that means is let's say someone decides to sue you and they have access to not only not only the income of your business, but also all your personal income, so that can be a problem, but if you are a sole proprietor and someone who is just starting out, I really don't think anyone is going to sit there and, as you know, sue you for all.

If you don't even want to make money, so don't be too scared, even when I started, I was a sole proprietor for two years and then I decided to say, you know what maybe I should offer? some kind of legal protection and I filed as an s corp, so to me the s corp means you save a little more money on taxes. The llc is very popular, but you have to pay self-employment taxes and you also have to pay the taxes. Wherever you're from or whatever state it's in, it can be a little overwhelming and yes, you might be taxed a little more, but with S Corp and LLC at least you're legally protected, so what that means is it's up to you. . sue me well and I have paid myself millions and millions of dollars throughout the year.

You guys can only see what the company has earned and not what the company has paid me directly so my personal money is safe and the company would be responsible but my income is safe so when you start you might want to consider starting some type of training and again, you don't have to rush, you can just apply, you can be a sole proprietor and file a dba that is doing business. like and then you know, do your business and go on your very merry way, so that's something to consider as your business grows, you might want to consider filing something like an s corp or a nonprofit llc um, yeah, that wouldn't really work for you because you're making a profit, but yeah, ask your accountant, see what they say, see if they can give you some financial advice because, um, that's just, I'm just giving you my personal experience on what I've done in the past so I'm not giving you legal advice I'm just telling you what I've done so that's something to consider so now that we've talked about types of businesses and everything let's go ahead and keep scrolling down and hiring. help, so you're going to run into times where you're going to get bigger projects or you're going to get clients that want something a little out of your reach that you want to say or that might be too much and guys aren't afraid to hire help, you know? go to freelancer.com go to fiverr.com and get help know a lot of these people here are pretty good and I know Fiber and freelancers get a really bad rap saying they're just trash you know they are.

They're bad, they're beginners, blah blah blah, that's not true. You know, I have a lot of Fiverr developers who worked on a lot of big projects with me and also helped me with my website when we had a lot of customization. Know? we want to customize the php we want to customize the style sheet of the theme, we actually have developers that help us with that because it takes me too long to do everything, so if you are looking for someone who likes digital marketing or you know SEO or developer or writer For content, visit freelancer.com and fiverr.com.

There are great resources on how to get more help for yourself and your business because you don't want to hire employees, I mean, not until you grow, you know, once you get bigger and you have a really big clientele, then maybe you hire employees, but If you're just starting out, just use freelancers, it's the easiest way to do it and it's a lot cheaper, so don't feel embarrassed or ashamed about it, you know? Who cares what anyone thinks, seriously, I don't care if anyone thinks about me, so we'll talk about payments at the end, we'll talk a little bit about payments and pricing at the end because I'll show you how to do it. how to accept payments on your websites and something very, very important.

Probably one of the most important things in all of thissection is online contract proposals and how to get them signed, so let's first talk about why you want to do this and why. Do you want to have a proposal? Why do they want to have contracts? Well, a big reason is: have you ever heard of here? I'll go ahead and show them to you here. Have you ever heard of chargebacks? Well, if you haven't heard it. of chargebacks chargebacks are when someone actually calls their bank or calls the company and says that they didn't authorize something or that someone stole their credit card or something like that.

Now to be honest, chargebacks are very difficult to prove and the banks really don't. If it's not the police, they won't just sit there and do it. You know, they're not going to go through all the paperwork to see what happened and a lot of times chargebacks are done in an unethical matter, so let's say, for example, you paid me a thousand dollars for the website, right? you know you paid me, I got your money and then, or let's say, let's reverse the rules here, so I bought your services for a thousand dollars, you got a thousand dollars a month later.

I have my website I call my bank and I say hey guys I have a thousand dollar charge I don't know who it is someone stole my credit card and guess what happens they take that money and give it back to me so now I have the website and the thousand dollars, so chargebacks are the number one biggest problem when dealing with online transactions and the sad thing is that many times they are done by people who are trash. There are people who just want to screw people over and that's the nature of chargebacks. There are some cases where their credit card was stolen and people really were victims of theft and that's true and that's why chargebacks exist, but there are a lot of people out there who use it to get a very bad advantage, so the only way to protect yourself is by hiring or having an online contract.

Now there are a few different ways to do this, so there are many websites that offer you online contracts like docusign. one of them and it's a free service now when you get your service you will be forced to sign something that says we agree we understand this is where we spend our money now you have an online contract that won't help you. You can never protect yourself 100% against chargebacks, but it will actually give you protection by saying, well, no, no, we have this contract and what they said was a bunch of nonsense, so it gives you a little bit of protection while you're doing it. . online business also a website called proposable.com now I really like this website because on this website they create proposals for you and they also create contracts for you at the same time so you get the signature you get the proposal and you get contract. all in one, and you can also accept payments, so it's a really good service and if you're starting out, I recommend using some kind of proposal software that you can use like pandadoc or you can use docusign or you can use proposable. .com now I have another whole video where I talk about proposals.

I go over the ins and outs. I show them how to make a proposal and we go over everything, what to say, what not to say. The video is around 18 years old. minutes, so I'm not really going to cover it in this section because I get down to the nitty-gritty and talk about three different styles of proposals and things like that, so make sure you watch this video and go ahead and check it out. uh it's a monthly service, I'm not an affiliate, their prices aren't that bad and for the price it will really save you from chargebacks and guys I gotta be honest that's the number one thing when it comes to people. online is a chargeback so protect yourself so here is an example of an online proposal and this is from proposable.com so let's say for example I'm a web designer now of course you can be A digital marketing specialist can offer their SEO services.

In fact, in these web design proposals people also offer SEO packages, so this would be an ideal proposal. You know, you offer an introduction about your company by saying, "This is what we do." You can say "This is who we are" and you have this beautiful white. girl here and, uh, Lisa Stone, you know, speaking of your service, you have this handsome old man or he is handsome. I don't know anyone, let me know, but anyway it's a, you know, they're just giving you an idea of ​​the company. here what they do, the tools and the technology and then down here we scroll down and here they would put the price saying hey, this is how much it costs and this is what we will do on their websites and then we will scroll down here they give an estimate, so around 11,000 you can also do web hosting and ongoing payments so it's like a recurring fee and then down here they're going to have to accept and sign the contract so let's say for example they got your services. for ten thousand dollars and then they call the bank and say, well, I don't know who did this, oh, I guess I'll get all my money back, no, you have some kind of protection and for such a large amount, like ten thousand. dollars would probably go to small claims, not that you wouldn't go to a legitimate court and have litigation, but you would have some type of arbitration that would cut small claims, court, I think in California it's twelve thousand. dollars in Nevada is around ten thousand in other states it's eight thousand so it depends on where you are from the amount of small claims varies and I know this because obviously I worked in the court system at one time so by doing this you can protect yourself and you know avoid getting charged back it really sucks guys I've been charged before and I had clients that I worked with and then guess what they charge me and they're like fu and I'm like it's Well nothing I could have done because no I had a contract and I just learned the hard way so you don't want to wait guys.

You don't want to wait until it's too late so protect yourselves and get a contract so here I got you a contract so this is from panadoc .com. They can use Bike Panadoc reposable. They all have contracts. you can use and you just want to make sure you're exactly clear about who you are and who they are because I've even had clients in the past that charged me and then claimed that that wasn't their name because I didn't. I don't put their middle name and say, okay, no, no, no, no, no, like that's too much, so you just want to put your company name, you want to put their name if you can get their details, like the location of your company.

Put in your business location who you are and uh you just want to be as transparent as possible to say no, no, that's that person and this is me, we were in a transaction together and in the end it didn't work out, so again. This will protect you from chargebacks, so you really want to make sure you have a contract with you and your services. Now that we talked about the actual contracts, now we're going to talk about the pricing model, so again, I've already done that. Another video on pricing and I can't really give you a good pricing analysis because everyone watching this video may be in different niches;

However, there are a few different ways to approach pricing. They know they can make a flat solution. fees, you know how much this website costs, we can give you a quote of about a thousand dollars or something like that for the website. You guys can also make a custom price so you can ask them for the details first saying ok. What do you want and what are the features you want? What type of marketing packages do you want? Just get a good understanding of what they want and then later offer them a custom price which is usually higher. -end customers, so if you are a digital marketer and they want some kind of Facebook ads every month and they have a very, very large audience, then you may have to do some custom pricing and then you will have to think carefully, You know, let me.

Let me take a look at your page and the engagement rate and see what's going on here because if other pages want you to help market them, they may only have 100 followers so you can't charge them both rates. Same thing, they know it wouldn't make any sense, so they need to make sure custom pricing is an option. You can also see in this video that we talk about hourly prices. I don't like hourly prices. I think look how happy I look. I look pretty happy right there, but I think hourly pricing for me isn't really right for digital agencies, it might be for websites, but for marketing it doesn't really work because number one, I can't see what you're doing. two, it creates a feeling of distrust, like you don't really trust someone because it's like, well, how do I know those are the hours you spent?

And to be honest, it's not a good fit for me right now, of course, if you are. on a consulting basis, that could be a

complete

ly different story because they can physically see the time they spend with you or, if you're a lawyer, then you would probably accumulate the hours and that's okay because you guys have discovery and discovery can take you know, God knows how long, so that's something to consider for designers too. You guys can do something like price per page or price per, you know, I don't know the price per image that you create if you're a local designer or something like that. but these are just some ideas that I talk about in this video about pricing, whatever pricing plan you choose, try to keep it reasonable, you know, for example, if you're going to do something like web design, don't spend ten thousand dollars per page. you know, make something like a thousand dollars a page if you're building a website, maybe have a total price of around five thousand dollars if you're doing digital marketing and you offer an SEO package, keep it like 500 to a thousand just depending on how many keywords they choose, so again keep your prices reasonable, don't get too crazy and stuff like that, but pricing is always a little bit complicated, but there are a few different pricing models and I'll leave this video. in the description below it works for all types of business, it doesn't have to be web design, it could be seo digital marketing and the good thing about seo digital marketing is that they are usually recurring, so they usually pay every month, which is, which is good, you know, it's a very good thing, so now that we're talking about the real thing, I'm going to leave this video in the description below so you can go ahead and see some of the pricing models for your websites.

Now that we've talked about the pricing models for their services and everything, now let's talk about how they will accept money on their website using various tools, so in this section I'll talk to you about how. To collect payments on your website using various methods now I would recommend that you know one or two methods, but I realize that everyone may have a specific need or style of how they want to collect their payments, so in this section I will talk about how to collect payments and also touch base on proposals again now, before you talk about similar proposals and build a client list, just go ahead and go to Evernote or something and just make a list, you know, and I use this .

When I started, I just had a list of potential clients. You know that no one will accept your service the first time, so you want to go ahead and create a list of potential clients, for example, write down their phone number. you have the owner and the name is very important because once you move on to that initial person, like a receptionist, you want to know the name of the person who is in charge of financial decisions, so try to get the name of the person if you call them and they tell you oh John's not available or something, just try to work your way in there and also make sure you know that you record the dates you called and then follow up with the guys, so most of the time these ones Owners are very busy and don't have time to sit and deal with websites all day, so we have to adapt to that, so just say it, as you know, I called on the 10th, let me go and call again on the 13th. and then here I put something like hot or cold, now you guys can put like, you know, how, I guess you mean, was it a warm track, was it a cold track and something like that to give? you have an idea how important it is now don't use any expensive crm software just use something free.

I'm using evernote here and I just made a table using these little table things because again, you don't need to spend a lot. a lot of money on a lot of things you don't need, you just want to focus on doing business, so while you're creating proposals and gathering a list of clients, make sure you have a list of potential clients, that will really help you. Guys, the first way to accept payments is to use the WooCommerce plugin that comes with WordPress. Now WooCommerce is free and it doesn't cost you anything. Basically, you can see I have a ton of products on my website here and this.

It's exactly what your product would look like, so you would have a store page and they could add a specific service to the cart. For example, let's say you are offering SEO services or some kind of marketing services, you can create the product title. some description about it and then put the price right there and then a picture and then they canadd it to cart and then they can buy this product on your websites, yeah that's pretty much it now that the WooCommerce plugin is free, isn't it. It's hard to get started if you want to follow this path, you can go ahead and watch this video.

It literally takes like five minutes to install the plugin and just make the product really quick and simple. a ton of different integrations, so it integrates with Stripe and Paypal. I recommend integrating it with Stripe. Stripe is the easiest method to accept payments and you can also use PayPal. PayPal is a good service. We'll talk more about PayPal in just a bit, but yes, this is how you can accept payments using the woocommerce plugin. Next we have options like proposable and I prefer to use proposable or there are a ton of different websites. I'll link them in the description below.

I have another video and the proposal video where I talk about four different websites so you don't have to use this one, I'll give you three or four other websites that you can use, but I like this one because it gets right to the point, it's a contract and You can also see here how we can charge them monthly and they have the recurring option, it has a band integration, however it doesn't have PayPal, but I believe Pandadoc does have a PayPal integration, so you know the reason why I prefer. this is because it is a contract in itself, you collect the payment and you get the customer's signature and sign it again, you guys saw that my previous section is very, very important because that will protect you from chargebacks, so you can see that here. this is like, you know, they have a ton of different templates, in fact, this is just one of them, but I think they have like 200 templates or something, so here, under proposals, I'll click on a new proposal and just They have a wide variety of templates, so let's look at the templates you can see.

They have all these different proposals for accounting affiliate marketing agency and they also have contracts and agreements, so this is good for similar terms and conditions and privacy policy and, yeah. So if you want to see a proposal, I think it's a great software to use now. Say, for example, you don't want to use Proposable and you don't want to use WooCommerce. You can also use PayPal and this. is actually pretty popular or let me go ahead and quit on Oops this is how you can accept payments with PayPal you can send invoices to clients and this is also pretty popular so I pay my content writer and she sends me these .

PayPal invoices and basically it's like that, so you would just go ahead and say these are our SEO services and SEO services cost 500 a month, then you would go ahead and put the email here to send it to whoever you want. and then they would go ahead and pay and that would go straight to their email inbox, so it's a very convenient way to do it. My SEO guy uses this same service and so does my content writer so they use PayPal and send me invoices and I pay them, however we have a good relationship so we've been doing business for a while so I think They trust me more than some random clients, so that's something to consider now if you decide to use PayPal, you guys can always back it up with docusign so you can always send them as a contract or something like, "Hey, we'll send them a PayPal invoice and then we'll give them the invoice number and then we'll use docusign to actually." Make a contract if you want to go that route now.

I'm not really sure how aggressive or knowledgeable the chargeback situation PayPal has. I don't know if they're on the buyers' or sellers' side, but PayPal has a bad habit of signing usually. with buyers, so unfortunately that's how it works, but yes, you guys can create invoices with PayPal. PayPal is a free service, it costs you nothing to get started, so it's a great alternative if you don't want to use proposals. or woocommerce now there is another option that you guys can use that I really like and I made a video about it about a year and a half ago and that is to use a cost estimating plugin so let's say for example someone continued their website and they want to know how much all this costs, now you can install a plugin that you can use to let people know how much services cost, for example, let's say, okay, how much so that's how much. to create my website or my digital marketing platform or whatever, in this specific case they are using websites, however for display, they have tenants, they have a bunch of different ways to use this plugin, but I'll just say the websites and then I will click next step and as the user selects features and everything the price will increase so let's say for example I want an ecommerce analytics blog and I want a database and then I'll click on next steps so now you can see how the price is going up here for the layout, I'll say I want it for all devices, I want the retinas to show a flat layout cms, they're saying what kind of cms do you want, I'll put wordpress wow 300 for wordpress that's a little expensive there, uh, SEO packages, do you have a dog at home?

You guys like, I have the idea here, so basically you are giving them a final cost and users can give a coupon. codes for this and this has a band and a PayPal integration as well and it's very simple so all you do is buy the plugin and then it gives you a shortcode, just like the contact form had a shortcode, just continue. and put it on your website so you can go ahead and know, put it somewhere on your website and they can check your website using this plugin. Now the plugin, this specific plugin is called wp cost estimator i'll leave a link below for this specific plugin.

Actually, it's great. I like the fact that users can get an idea of ​​the approximate price of their services and that what that does eliminates people. who want a doll, a website for 99 or they want SEO packages for 50 dollars, you know that's good, you know that we don't do SEO packages for 50 dollars, we start with a minimum of 300 and you know that that is exactly what your services cost. I now have another video covering this plugin. It definitely lasts about 30 minutes. I don't want to put all of these videos together in this video because this video can easily turn into a four or five hour video, but I just want to be very transparent so that you have a lot of different options for how to accept payments on your website using various methods, so alright party people, in this section of the video I'm going to teach you how to really handle the digital marketing aspect for your digital marketing agency.

There are many ways to approach this and I will go ahead and discuss each method and give you the pros and cons of each. I'll also explain how to find people to work for your agency and what to look for. I'm sure you've probably heard of white labeling, but for those of you who haven't heard of white labeling before, this is the Basically, it's having someone else working under your brand, sort of incognito, and you you take care of all the clients, the finances and everything, and you outsource all the work to other companies, for example, there are websites like seoreseller.com, there are white shark media and Now there are other different companies, many of these companies Here they focus solely on white labeling, so let's say, for example, you have a client who wants an SEO package.

This company here will look under your brand, so they'll basically take care of all the money you need. handle the clients and you just pay this company for all the services so let's say I click on white label SEO and they have various packages and tools that they offer and many of these websites have control panels where you can get information about they know what they're doing, they have analytics, they have reports for you and you take those reports and you give them to your clients, but with your logo attached to the top, so in a nutshell it's a white label, now You guys can do this as a Quick Google Search for Digital Marketing White Labeling or Social Media Manager White Labeling and there are tons of companies that will white label you and your business; in fact a lot of these companies offer like an all in one solution uh SEO reseller deals you know web design social media ppc management uh white shark media these guys I just found these guys on the internet I don't even know if they have a good reputation or they're not the only one that I'm familiar with is SEO reseller, but essentially that's why white labeling so you guys can just do a little bit of work, you know, do some research, find a good price, find a good company and go from there now.

From my personal experience, the only negative thing about hiring a white label agency is that these companies don't really have any loyalty to you, so they're not really like they're not really your partner, it's strictly a business to business relationship. . so they don't really care too much about your business now, the only negative thing about this is that if you are looking for a partner these are probably not the companies you should go with, you already know a lot of these companies. They offer plans for you, you know your customers, but they don't really agree with your company, if you know what I mean, they don't like that with you, so that's essentially the only negative thing about working with an SEO reseller or and you know, a white label company is there's just not a really good relationship between you because you're both business to business.

Now there is also another method that you can use which is actually very popular which is getting your own freelancer so there are three websites that you can go to which are upwork fiverr and also freelancer.com and these websites have tons of Freelancers who will work for your business now essentially this is like white labeling except you actually have someone who is working with you directly so there's like that personal connection with you so for example we went to upwork and wrote digital marketing while hiring freelancers. I want to discuss what you should look for and the things I like about hiring freelancers now, freelancers.

What you should probably avoid depending on the size of your agency is that I don't like hiring better qualified people. I don't like to hire people who have made a lot of money because as a business I want to rank. to hire someone who wants to work with me and grow with me. I don't want to hire the most expensive person who is going to charge me a lot of money and has a lot of other projects that they are dealing with, so they don't really have any loyalty to you, so they don't really care about your business, but if you find someone who has some experience and is just starting out, I would personally prefer to hire that person full time because I can merge them together.

I can teach them about my company culture and then we can also build a business relationship and half the time these guys might even stop freelancing or go freelance and they might work with you directly for example we have a list of these clients and here we have this. most qualified person and you can see that he has made a hundred thousand dollars from his work now, personally, this guy is probably going to charge me a lot more money and he really doesn't want to, no, I can't say that one hundred percent. but that's the general feeling i get: this guy probably doesn't want to have interest in working with me directly because he's already making a lot of money with upwork and is charging a high fee, however, when we look at freelancers like alexandra, right?

Here you can see that she has only made about a thousand dollars and has experience, which is good. I don't want to hire someone with no experience, but I want to hire someone who is on the path to moving up and getting there. before they go to the top right because we know she's experienced, we know she knows what she's doing, so at that point you might want to hire her, take a look at her work or take a look at her work and then hire her. her and then go from there, so when I hire freelancers I like to get them before they become very popular because once they become popular they charge huge fees, they put you on a waiting list and it is something that is not practical for me in my business but looking at the people that are on their way to the top I'd rather try to get them before they get really big and then you know I lose I lose an opportunity so fiverr is also a great resource and fiverr has very good You know, they have a lot of good sellers on their website, you guys are going to have to go through each one, look at their portfolio, see what they've done and use your best judgment on what you're looking for.

I can't really tell you which freelancer is the best. I can not tell you. You know this is thebetter person. Go with them. It really is different for everyone, but, for example, let's look at fat Jonah 22 or fat 5. I don't know how to pronounce that fat jonah or john so this person here I wouldn't hire her and not because of her job it's because look at this she has 16 orders in queue she's already pretty popular so at this point it's like you know really I don't feel like she has that, uh, that we can build that relationship together, you know she's strictly a freelancer, I'm strictly a number and that's all you know, usually that's the only thing they care about, so you want to write . to find someone starting out who you can train and mold for your company culture.

Let's also take a look at freelancer.com. This is also another very good one and you can see here that they have a lot of reviews etc. and so on so you guys too can use this website to find a freelancer and you know, I don't really care what country they are from, as long as they speak English and we can communicate, that's all I really care about. and um if their price is good and again we can see this guy has over 2000 reviews so this person is probably going to charge me a lot more and you know maybe we don't have that good connection where I want them. work only for myself so that's what I personally like, I like someone who is dedicated to me and my business and can work under me but I would try to avoid freelancers who are on their way or already there at the top because you know.

They usually have no loyalty to you and are more focused on making money and there is nothing wrong with that, but that is what I have experienced, working with many different freelancers over the year. In fact, I think I spent I want to say like 40,000 this year on hiring freelancers, so that's my take on digital marketing. There are several ways you can do it personally if you're going to ask me, Daryl. Hey, I'm just starting out and I want to start a digital marketing business. agency who should I hire, personally, I would definitely go with the freelancers, I wouldn't deal with the white ones, the agencies because a lot of these agencies are very expensive, they're very professional corporate, so there's no real wiggle room, you know ?

You can't really make any deals with them and they, again, have no loyalty to you, they are their own company, they are their own brand and they don't really want to build a great long-term relationship. It's all speculation but that's just my personal experience of what I've seen in these long term companies because remember they just want to make money so if someone else comes along and has a bigger project they will just leave you. and go to them and maybe they'll give your work a lower priority, but when you're dealing directly with freelancers you can say, "Hey, man, you know why you don't get off work?

Why don't you get off work?" website, I'll pay you a good salary and then we can work from there and a lot of these times these freelancers will say, hey, you know what why not? You know if you are offering me really good rates and treating me. I am very confident that you know that I will focus all my time on you and your business and that we can grow together. That's what I've experienced when hiring freelancers. There are a lot of freelancers that I personally work with today that used to be on Fiverr. and now they work only with me and I like that because we have a great relationship and they like me because I pay them money and everyone is happy and Merry Christmas, so that's the general vision of digital marketing.

If you have any questions for me, feel free. to let me know in the comments below remember you want to find someone who is experienced and really knows something about digital marketing but not too much because then they become too expensive and again they might not be taken seriously because they might have other clients. You can also use SEO resellers or white labeling, just keep in mind that if you are looking for them, try to build a good relationship and make sure they offer good prices and also have cool things like a dashboard where you can see analytics or something So. so and just make sure they're professional because they're a little bit more expensive than hiring just a typical freelancer so that's something to consider so I hope I've been helpful again if you guys have any questions about who to hire. or how to approach it, let me know in the comments below and with that being said, let's move on and move on to the next section.

Now let's go ahead and talk about scams. Guys there is a large and growing number of scams that I have seen on In my Facebook group there have been maybe three or four people that have actually given their information to the scammers so I really want to warn you and I really want to reach out to the scams. It's a very important part of this industry and there are a lot of people out there. I'm just trying to get money from your company, so I want to go ahead and just touch base on things to consider and when you get emails from people, you really want to guess who they are and if they're really a customer, for example one.

One of the most common ones I see is people sending emails and saying they have a list of things they want and, for example, this is an email and I'm on this website alexwright.net, so it totals up, does it? You know? He gets all the credit for this, but I'm going to go ahead and talk about one that I actually received and we'll talk about that so you can see here how someone applies for a website and they have a private consultant and, um, I tell you the number of pages and here same this seems legit you know it seems like the person here doesn't know what they're talking about now a big warning i get from this right away is kindly now in america we don't say kindly we never say kindly I've never met anyone who says kindly get back to me when I see kindly I immediately think of people from other countries that are not affiliated with the United States and if they say 'If you're American, then I don't think they are because I've never gone to the store and said, "Oh, kindly do this." .

It's like no, no, no, when I listen nicely, that's a scammer's word, so first, let's go ahead and say everything Well, they have a website and that does a lot or they have the requirements of what they want now, here That's where it gets very suspicious, so they're saying, well, we'll go ahead and pay you here and what you can do for us is pay us back this money, you know if anyone ever asks you to do that or cash a check and then pay the services and then use some of that money to pay it back the check is bad it will bounce and don't accept it here in this specific case you can see they are now using a credit card every time someone says we'll go ahead and pay you and we'll pay you extra and then we will send those other amounts to our consultants or to this or that company.

It's a fake scam so never accept large payments and then when they want some money back or give it to someone else that's a scam don't do it and this credit card will probably be stolen and when that person report fraud, you're going to get caught up in the mix here, so just make sure you can see that they're saying, "give three thousand dollars." to the private, the project consultants, blah blah blah blah, so basically they are trying to give you a bad credit card and then they are trying to get cash from that credit card, so that's just one thing to consider , uh, that's a scam, so again.

There's really nothing you can do about it once you've been scammed, it's very, very difficult to get your money back; in fact the chances of you getting your money back are probably one in a million because they come from other countries, they're unknown and it's like you're screwed but the only way to protect yourself is to never get involved in the first place and if you see emails that are too good to be true, like hey, we want to pay you 10,000 for this. websites, you know, I'm not saying there are scams, but be skeptical, just say, well, why does this guy want to email me and give me ten thousand dollars right away and he hasn't even talked to me on the phone yet?

Be careful and be skeptical when he receives these emails from people who want to pay for this large number of jobs. Also, this was in my Facebook group and there was a user and this user actually received an email from someone and they actually sent information to that specific scammer. Now you can see here they say we will go ahead and pay you 50 up front for any project, so this can be digital marketing, seo, logo design, graphic design, and they say I will pay 50 and then pay the rest when the project is finished. This is where the red flag is, so they're going to get, they're actually going to ask you for your physical mailing address, your cell phone, and whatever.

Also, one thing to keep in mind here guys is that accepting checks is a responsibility and personally, people in America still use checks and that's something you know, it's a form of payment, but you have to be very skeptical with the checks they really want. do your research on people who give you checks because checks bounce and when the term check balance means they give you a check it's bad they get your service you get nothing so make sure if you really accept checks you really know who they are or they are from a legit business you have to do your research if you really can't find out their physical location I wouldn't even waste my time on that so here you can see they are asking. to get information about a specific check now one thing to keep in mind is about checks, you should know that if they accept checks, the checks do not have an area to enter your address, they do not need it, they do not need your phone number, they do not need They don't need any of this information, in fact, they don't need any of your personal information, so if they ask for personal information in an email, just ignore it.

I know it's tempting to say, well, what if maybe this is a real person? We can work together, there is a good chance that you will get scammed in the end, so keep in mind that anyone who wants to give you a large amount of money with very little information about your company, you usually have to do it. some sell, so if they just come to you and say here's ten thousand dollars and then do this, etc., yeah, I would be aware of that, so, you know, surf the Internet. See, I got this article out here.

About different scams again, I've actually met people who have been scammed in real life, including myself, so I can't stress enough that it happens to people. I did a job for someone for three thousand dollars and that person gave me back all three. thousand dollars and I didn't get any money, they got the website, they got the services and in the end I didn't get anything, so yeah, be skeptical of every email about someone wanting to give you a lot of money because it could be a scam. and never give anyone your personal information, they will never need it, don't do it, don't give anyone your bank account, don't make bank transfers, try to do everything through a merchant like PayPal or something, so you have some type of legal protection for what is the payment section of this tutorial and how to watch out for scams.

If you have any questions for me or want to know more about scammers or anything that might make you nervous, join my Facebook group and just post. saying hello, we got this email from someone who wants to give us four thousand dollars for this project with the check what should I do and I'm sure you can ask someone for help with your query or what your problem is, whatever you want. to call it so that's it for chapter two, I hope this was very helpful. Now let's go ahead and move on to chapter three. Okay, good job guys, now that you have a good understanding of your websites business plan, let's focus.

In chapter three, which is marketing your business, now I have to be honest, marketing is the second most important factor to consider when starting your online business. Number one is the business plan itself, obviously, number two is the marketing, so I'll go ahead and talk about that. various ways to promote yourself and your business online and give you my personal experience on what I think works and what I think doesn't work because everyone has a different opinion so I'll just give you my personal opinion on and then we'll talk about ways to market yourself and you know, in person and online etc. so let's move on to chapter three on how to market your business online.

Alright, party people, welcome to chapter three now. this will talk all about marketing now i love marketing i think marketing is very fun i have always found it very interesting now before talking about marketing i just want to ask you something if i brought 10 million websites or 10 million visitors to your website tomorrow , what will they think of your website now? If you are not sure or not sure, do notstart marketing still, go back to your website, fix it up, make it look really, really, really good and really professional, and then We can start with the marketing because that's a very big common mistake: users are just trying to spread the word. word as fast as they can and they ruin reputation instantly so marketing could be used against you so again make sure your website looks fantastic and your website is ready to go so I'll talk about the physical and also digital ways on how to market your digital agency business because physical ways can actually be very useful so let's go ahead and talk about some of these ways now yeah Guys we're going to talk about Facebook groups we're going to talk about banners and display ads and everything now, if you need help with that, I understand that it can be very difficult to create. images for your website and brand, go to fiverr.com and you'll get some nice business cards, make a good presentation and if you're going to have ads make sure they look really good, you know you don't want to just sit there. and use default website ads because they simply give you what everyone else uses.

You can also go to themeforest.com and under the graphics sections they have tons of stuff, so they have stuff for Instagram stories, Facebook banners for Facebook ads, actually even. If you go here and write Facebook ads, which we'll talk about a little bit, I just want to give you a good resource on where to get them. They have a lot of good templates, so they have these Facebook ad banners. really cool Facebook banners and ads and then you can hire someone to design them for you, so these are Photoshop files, so you can hire someone on Fiverr to modify them to fit the criteria of your business, so with that being said, There are two really good resources going forward, so make sure you check out Graphicdriver.net, which is the required environment, it's all the same, and also fiverr.com, so let's talk about first the physical forms, now the first thing you will do is obviously tell your family and friends and that is very useful because they tell other people and they support you, so they will always recommend your services or something to someone else and that is always Well, don't be nervous about it, don't be embarrassed.

Remember you're just starting out and okay you should check out my first videos on YouTube, they were terrible so keep that in mind and feel free to attend any event that represents your business so if you're doing digital marketing go. to some digital marketing events that you know, go to some community or group that correlates with your services so you can be active in those communities, get your name out there, maybe one day they'll say, "Oh yeah, you know, I know about that digital". agency service, I saw them at that wordpress camp or I saw them at this digital agency camp, let's go ahead and call them on the phone, they probably have a good reputation, so you want to make sure you participate in groups that are in your niche, also restaurants or local businesses and leave the business cards, so once you have the business cards, go to your local, you know, your local areas say, Hey guys, we're just getting started.

Is it okay if we leave our business cards here? Maybe we can work something out. deal where we can provide you with some service and then maybe even get a testimonial for you when you first get started, guys, you know it's not a bad idea to do it for free, do free business for new users because you need to build. your wallet and you know just say hey guys we're going to give you a free service and let us know if it's really good and we really hope you can give us a positive review if we give you a free service and a lot of companies do that I mean that's what right, so internship is working for free to get experience and this would be the same thing, so don't be afraid or embarrassed to ask yourself that or ask people, the next thing is to inform the local establishment. establishments like churches or city events now every city you work in has some type of chamber of commerce and every city you know offers this so if you are in the United States and you are in a specific city go to the chamber of commerce commerce for that specific city and they will have organizations and they will have tools to help them get more business, so yeah, I think I was in the San Fernando Valley at one point and they had a chamber of commerce and they gave grants and loans to businesses to help them get get started so free money to give away so make sure you check out the chamber of commerce within your region and again guys referrals now referrals are the number one easiest way to get money or to get clients customers what whatever, same thing and That basically means that when you work for someone and you offer a really good service and they say, hey, this is a great service, let me tell my friend.

Referrals are again the number one best way to get more clients, regardless of whether you beat Facebook. ads, it beats any advertising, word of mouth is the best because remember that you do a good job for someone, they will recommend you to their friends because they trust your service, so keep that in mind and when working with clients move on. that in the back of your head says we have to make this guy happy because one day he will recommend our company to other people and it is very very important so keep that in mind, get testimonials from everyone, just ask them.

You know, if we did a good job, can we get a testimonial and put it on your website? Social proof is so important. How many times have you visited a website and then you don't really trust it, so you go to your Facebook page or leave? somewhere on your social platforms looking for social proof and that's a good idea so always make sure you get customer testimonials or tell them to go to your Facebook page and give a positive review on your Facebook page again. Create a portfolio that generates a lot of value. Feel the cold calling, so if you're getting bored and have nothing to do, there's nothing wrong with cold calling and emailing now, where do they get it from?

Do you know where they get all this information from? Well there is a website called dun and bradstreet, you guys have ever heard of google and facebook so you have probably heard that these companies sell your information, well they sell it to companies like dun and bradstreet so with these guys They basically harvest everything. the information of companies and people and you can target who you are trying to get business, so what you would do is just go to this website. There are other websites, but the stuff made at Brassy is quite popular and they can give you more information. about people who work in agencies and just have a general idea of ​​your potential clients so it's a marketing platform just check it out you know go to you know about us I'm in Thailand right now so These are Thailand websites, but you are the United States.

It will redirect them to US websites and give them a lot of information about the people and who they would like. markets, it's a pretty useful resource, it's a paid resource, so it's something to consider for web designers running gt metrics on websites, that's really good even for digital marketers running gt metrics on their site website and they say "hey man, you got an f score" We can turn it into a score, so do you want our services? and then follow up with them and see how everything works. Track potential clients. Remember we talked about that before.

Keep track of everyone. It is impossible. I mean, you'll probably never go. to get a client on the first try, so follow up with everyone, make sure you follow up with them and that's very, very important now, who should you market to? This is my personal opinion on what works: Lawyers, doctors, dentists, construction companies, real estate agents, gyms and repair shops, these are the people who generally have a high need for a digital service, so construction companies They are great real estate agents, real estate agents are really good, they are very good, I guess you mean client because they work for themselves, they don't have a lot of people to report to and they make quite a bit of money, they make five to ten thousand dollars a month and , um, yeah, the wild ones are good, the lawyers are also very good, so those are the physical forms. on how to know how to market your business online, sorry, physically or in person, I guess I should say now, let's talk about digital ways, so these are some short-term digital ways on how to market your business now.

Very, very, very important. I put these at the top because I think they are the most important. You must add your company on Google Maps, for example, if I write a digital agency, many people write a digital agency near me that they want. work with local clients and Google knows this so what happens is these agencies get to the top of the list so you have all these agencies at the top and then you have these companies down here now these types of here they have probably spent hundreds. of thousands of dollars on SEO and these guys here have spent zero zero dollars on SEO, so it's a huge plus when you add your business to Google My Business because they put you at the top of the search results by default, That's a very good trick and if you haven't done it, do it now.

You are stupid? So make sure you add it. It will really help you in the long run. Okay, create a social profile and post content weekly. general information even if you don't have a lot of followers it's good to have a record that you are a live business how many times have you gone to a facebook page and then seen that they haven't posted in two years I'm going to assume they are out of business. I publish everything I can. The last time I posted was back in March and, well, I haven't posted in about a week and a half and that's because I haven't done anything. any video but that's something you might want to do now the social websites I recommend are facebook and linkedin and you know what I don't recommend twitter anymore, I think twitter has become kind of a negative atmosphere where people just go and vent and get angry and also Twitter marketing is really not successful.

You will have a very, very low success rate on Twitter compared to LinkedIn or Facebook. I think these are much better. Also Pinterest is good, but Over the course of the year on Twitter, we've just seen that it's becoming more of a cesspool of just negative people that just go there to hate and get angry and it's like staying away from that, it doesn't work, so I'm sure The Boys have seen all the gray stuff that happens on Twitter, so it's like they know why to put themselves through that. Next, we'll add your website to the Jabber and Trustpilot site, so you want to go ahead and submit your websites to websites where they can write.

I mean, okay, let's go ahead and submit your website here and then people can give reviews on it. Now there are a few reasons why you want to do this, for example sitejabber has a very high SEO ranking and when you do this it takes your website on the top so putting your website on Trustpilot and Sitejabber and other websites of reviews increases your overall SEO and it's actually a lot easier to find your website and if they give positive reviews that's even better and then you can link to your websites. on those reviews so they can go and buy your service, so make sure you put your website on the Jabber Trustpilot site and other review websites.

It's very, very useful, especially for SEO, and helps you get found much easier. Create a shouting business. Yelp is actually. a very big one and many times in the United States when you search for something you can find a Yelp review and Yelp is actually a very good resource so always submit your website to Yelp as well and then there are other different directory websites . I like the yellow pages, city pin and directory websites so you can go ahead and submit your website to that, also, as we talked about, contact your city hall chamber of commerce and ask them if you can list it on their website and they probably will.

Always keep that in the back of your head. Next we have craigslist. Craigslist is a great way to check it out now, guys. All of this Evernote is in the description below this video so you can go ahead and watch it and just reference it. Getting back to this, you know you probably won't be able to do everything right now, which is understandable, but you want to be able to reference this, so next, if you have any tutorials, put them on your website to post. your youtube channel, whatever you want to do, but people love it, people love the fact that people offer tutorialsand when you do tutorials you create an authority for yourself and that is good because then people trust you and then they want to continue with your central service as well. it's a really good thing, ask a core question about your business and then answer it, you know it's a very good tactic, join forums, join niche facebook groups, now don't spam facebook groups guys it's a very good way to get banned, but if there is ever an opportunity for someone to say hello, do you know a good digital marketing agency that has listed your website?

That's what you want to do, but don't just sit there and spam. It's a very good way to get banned. Do not do it. Offer value. okay, offer value, say that with me, offer value, okay and then here we have other things to consider and then just make a very clean email signature so that when you send emails to people, make sure it looks really elegant, okay, make sure it is. It looks very, very, very nice, so yeah, it makes you look very professional now long-term marketing now Facebook ads. I'll have an ass tutorial on Facebook.

I have one, it's about a year and a half old, but I'll do it. I'll probably have a new one in the next few months, but it's very easy to get started with Facebook ads. I mean, you guys can follow it and learn for yourselves. It's really not that difficult to write content, it's actually very important. I recommend going to websites like iredder.com. These guys will create content for you really very cheaply and you can write articles for like a hundred dollars and this is great because what happens is when people search for something on the Internet, there is a very good chance that your website will appear now.

Its target audience is companies. Now personally, I had another video and I'll put it in the description below. When you write about specific services, you really want to solve their needs. So, for example, let's say you are targeting businesses correctly. Do a business card article on how to incorporate an LLC. Something that a company is already searching for is helpful because then they will find your services, but just say that you know your services are amazing. It's useful, but you're not really attracting a new audience, so that's what I think. I think you want to target the needs of business owners and try to say what they're looking for right now.

You know, starting an LLC. Facebook ads, etc., so write about those specific topics. Hiring an SEO company is always good. Hiring an SEO company simply helps to build your search engine ranking and you guys can go to freelancer or fiverr and find some freelancers to do some SEO work for your website don't spend more than 150 dollars 200 dollars a month personally try to find a freelancer and just try, you know, try to pay as little as possible when you're first starting out, so you don't want to spend thousands of dollars on Google display marketing. I love Google display ads, so for example, let's say we go to a website right here and I'm on the Bangkok post and the first thing you notice is this display ad.

Now display ads are very popular for branding and I am sure you guys have seen display ads on various websites. That's probably the only ad I really recommend from Google because display ads show an image. it shows that they know the actual service, it shows the price and then they go to the website, so if you want to learn how to use display ads, go to your Google Ads account or your Google Ads accounts and then here just Make a new campaign, knowledge and brand reach and you want to select a display ad to actually spread them across the Internet.

I don't have any videos about display ads. I've done it before, but yes. I need help hiring someone, but display ads are a great way to represent your brand. They can probably learn how to use display ads just by playing with them. They have made it really very easy for people to use display ads. Now that they have, they have ads that you basically optimize for any website, so it will change size depending on what website you're on, so it's a very effective ad for the brand now, with the brand guys, probably you'll lose some money on branding, but the main purpose of branding is to get your name out there, so that's really what you're paying for with branding, so don't look for conversions, you're looking for impressions, so How many people are viewing my business?

That's really what the brand stands for. on the next thing, we have oh dnb, which you talked about about Dave and Buster or sorry, Dunn and Brush, which was done on Brad Street and again, this website will help you find targeted leads and then I have some more tips here and then we also have some content writing strategies, etc., so you can go ahead and look at this. Evernote marketing is an ongoing thing, okay, so try to be as consistent as possible and update your settings, you know, update your Facebook page. the profiles, if someone leaves you a better view on the site, chat, respond, get up to speed on the things you know you really want to be as proactive as possible because then you're showing a live presence and people appreciate that a lot of the There are times when people leave bad reviews and you ask them, you know, hey, how can we help you?

A lot of times I can even change the review and say, hey, you know what? Maybe I was just angry, I was just nervous and you guys came and helped me. They got me out and that's really cool, you guys helped me so you can always turn something negative into something positive so be aware of that so go ahead and follow these same marketing strategies. The guys go through this list and address each one. for one and I guarantee you that you will have a very pleasant marketing experience so that's it for chapter three and that's it for this video so again I really hope this video helped you and let me know if you have any questions about marketing . your digital marketing business, okay party people, that's the end of my digital marketing tutorial.

I hope you liked it. You may have noticed that some of the lights went out and that's only because the light bulbs went out when I was recording this video. So if you have any questions for me, feel free to let me know in the comments below. I have a lot of experience hiring freelancers who work in the digital marketing space. I'll be very honest guys, it's a trip from here, there's really no yellow. The brick road on the way to learning it is like trial and error, you learn from your mistakes and you develop and time goes by, you learn more about the industry and the markets, so again, if you have any questions for me, let me know.

Let me know in the comments below, I will try my best to reach out to them, also feel free to join my Facebook group. I chime in there and answer questions here and there, but with that being said, good luck in your digital marketing agency. Best of luck, my name is Darrell Wilson and I'll see you all in the next video, take care.