How to Disrupt an Industry

In 2008, the most common word searched on Google, as well as the most common word used in book titles, was the word happy, happy, everyone won't know how to be happy after the market crashed 38%. Nowadays, everyone wants to use the word entrepreneur, but there is another one that is being launched by people and it is called a

disrupt

or he is a

disrupt

or I am a disruptor she is a disruptor we are disruptors we are all disruptors let's hold the ants and let's become disruptors everyone wants to be disruptive, listen, there are words with 4 letters C you have to pass to be considered a disruptor in your market.

I'll tell you what this really means many years ago, when I got into the financial

industry

, I didn't really know if I could do it or not. no background in the financial

industry

, nothing, so I come in and in all of us I get my series 766 3126 from life onwards. I'm starting to do a business, it's a great thing. October 9th oh we decided to start our insurance company from the moment we started an insurance company five seconds later a four hundred billion dollar company sued us with a 400 page lawsuit, I mean a 400 page lawsuit to get lawyers to represent seven different ones of us, like we had to do it right and so we started the company that We're about to go out of business.

Why are we fighting? We are selling. We are working one hundred and twenty hours a week. We barely sleep at night. We did a long story show, but this is what happened and the insurance magazine calls. I say we like to meet with you because we know you like to get your credibility because you just went through a lawsuit. The market doesn't really see it as a company on the rise. We can really help you improve your credibility. Let's meet, they come to Woodland Hills, we sit down at Woodland Hills Maggiano's and they introduce us to the fact that I can be on the cover of their number one life insurance magazines in the market.

Over a hundred and fifty thousand subscribers, you can be on the cover I said Wow the coverage says no advertorial advertorial is this this is a scam this is not the cover that is not the cover this is the cover this is an advertorial $425,000 I said you want I'll pay you 125. They said yes, I said, look, I'll get the bill tonight. I won't pay you one hundred and twenty-five thousand dollars, but very soon you will contact us and ask us to do a cover for your magazine. Oh, that won't happen. I said why not. that just won't happen I said look me in the eyes I'm going to say four words here okay I said very nice lady I said you have no idea how much conviction I have in the life insurance industry I love this business I know people think I'm crazy I love it your life insurance with this dress number one you can't teach conviction you had to have it or you don't have it number two when you enter an industry you decide to compete The letter C would compete when you compete.

He wanted to know if he had the advantages to compete in the market. I thought I could compete with a lot of people in the market, which was number two and number three. The industry gave me both my lifestyle and my freedom, all these other things. I said I wanted to contribute to the industry. I want to find a way to make the industry better because without this industry, this normal guy whose father worked for 99 cents or with a 1.8 GPA who went to the military. I have never had a two-year four-year degree. He would have been a normal guy, right?

And a 40-letter word challenges conventional thinking, which, by the way, if you're involved in the industry and don't challenge everyone's path. To think that people are dying for you to close the business, you're not really disturbed, listen, there were so many people who wanted us to close the business, they started propaganda, rumors, all this because, by the way, they were furious with us. many lonely nights, many nights of clothes, bankruptcies, many crazy days, but one day I get a phone call, a man named Paul calls me, he is the CEO and the founder says I am the co-founder of In this magazine I said Paul, what? what is the purpose of the call?

He says I'd like to talk about telling your story because I'm seeing what you're doing in the market. Your name appears among people who like you and your name is. It comes from people who don't like you and some even hate you, but I think it's a good time for us to share your story with people, what do you think? I said great, let's talk about it. I said, is this an ad or EB? I have no interest in spending a single penny says no, no, we want to do a cover story and we want to tell your story, so they came, they did two articles, one was called Can You Make Insurance Great Again Like It Was? do you see on the screen? and the other was a cover story for what they did recently that was called Patric bit.

David is turning non-agents into super salespeople and after this they came to the head office. Many of you ask me all the time, Pat, what do you do? I run a financial company, that's what I do for a living. I make videos, you know what time it is now, it's right on our 928, this is when we make videos, believe it or not, later, not because we don't have time. to make videos all day long, but this interview by Matt Walton will tell you exactly what I do on a daily basis. Enjoy the interview. I'm Matt Walton with industry leaders.

Today we are in Dallas, Texas, to meet the enormously successful. author and entrepreneur Patrick BETT David, the founder of the PHP agency, which stands for people who help people and value entertainment, this is their corporate headquarters, it is going to operate immediately, the life insurance industry is in retreat today in Today, big agencies have all but given up on new recruits, as more people leave the business than enter, but Patrick, David is personally moving forward, bringing nearly 4,000 new agents into the field and turning many into millionaires. We started with Patrick and I never looked back, and how much business did you do last year? million dollars, hey, we're talking about the things we were able to have in terms of removing financial arguments from our conversation and our relationship is much improved when Patrick was a child David immigrated to the United States from war-torn Iran .

He served in the US Army's 101st Airborne Unit and soon set out on a one-man mission to save the insurance industry from self-destruction. a true industry disruptor. The pH P model for how they serve the customer. They are really approaching the industry in a unique and fun way. and innovative I thought this was a noble company selling a noble life insurance product and I said, man, it would be an honor to help you on the donation line in the same Absalon, he has published four books and with close to a hundred million views on social networks.

He built the preeminent YouTube channel on business value entertainment and has done all of this before even turning 40, making Patrick stake David as an undisputed industry leader. It's a big reception, yeah, yeah, it gets a lot of attention. I was in Las Vegas, we're having lunch. at Joe's and Caesars and I saw this huge Optimus Prime and I said I have to know that I can be an agent when I'm still a kid inside. I like my toys. I go in, the girl says it's handmade by a whole group, Honda says. right here and he's nine feet tall and weighs 1,400 pounds.

It took eight people to put this up, so it's a pretty big entrance, we should run. I'm sure the office he built is a place where you come, eat, play like it's football, or play. like you're competitive you go to the gym it didn't work today I want to get up in a suit this is a huge office it's all Hollywood I'm into the movies tombstone Rocky Batman and we watch a lot of superheroes I too watch a movie, eat popcorn, relax, this painting It is a special painting. I will be very impressed if you stay all night, he is the most famous of them all, yes I love that guy, you have to show up, you have a b, you have JFK and Einstein, you have one sir.

King Shah of Iran, okay, the Shah of Iran, most people think this is cool, but it's Milton Friedman, okay, this was sent. His story simply fascinates me. I really love this guy's story where I name my daughter Senna, oh wow, her last name is son of. My daughter's first myth came up, so she's close to the left because that's my heart. This is my daughter Patrick Beth David. Tell me about growing up in Iran. I was born in October '78, which is the peak of the revolution between the Shah and the whole thing. That was happening so when my father was taking my mother to the hospital when her water broke there was a curfew so I stopped my father and I had to accompany my mother to the hospital and then I was born and then three months later the sha turned out well. and then it is Iran with the turmoil a war between Iran and Iraq I remember that one day they bombed us 167 times in a single day and in one day Khomeini dies well how many days June 3 89 six weeks later we escaped how and we escaped we won and he said that we We would go on vacation to Germany, but we didn't go on vacation.

We went state to a refugee camp in Germany. How was the refugee camp? It's like it's pretty good, you know, you'd wake up in the morning. you go to the end of the corner, they give you the apple juice, you pick up the apple juice, there were people there from Yugoslavia, Albania, Poland, it's just Afghanistan, Iraq, they were all leaving to come to the United States, so you learn about a lot different cultures. The first time I stabbed was in the refugee camp, it was crazy, then we got our green card from the United States, then we flew on November 28, 1990, we arrived in the United States, did your father put the idea of ​​coming to the United States? eyes on I mean, at what point did you think America was where it wanted?

So I asked my dad this question a couple of years ago. My dad gave the credit to my mom. My parents got divorced, but my dad said your mom said we have to leave because. in Iran if you turn I think you are 12 you have to serve and that's why I didn't want me to stay in Malawi no at 12 you can't leave so you have to stay to serve and that's why my parents said we have to leave, no I don't want to may you serve, it's very funny, I left there and came to the United States and I serve in the United States.

My mother wasn't too happy about it, but it turned out that you aspired to be the Iranian Arnold Schwarzenegger, yes, she did. Do you think training in the army was going to help you achieve that goal? If you came to my barracks and the army, I had pictures of Arnold or I had pictures of John Travolta, that was my barracks, you know, and John Travolta because of sad Saturday night she stayed alive, you know, I hope so, my barracks, we'll play that every day, so I came out and said, you know what I can work hard, I know how to train, I'm going to be a bodybuilder, his story was me.

I'm going to be the Arnold of the Middle East and when did that story change direction? What's that Venice Beach shirtless in swagger like? You know one of these guys walking and his girl walks up to me and we make eye contact? we started talking we started dating she said I work with Morgan Stanley Dean Witter I said I don't know anything about Morgan Stanley what Morgan Stanley is she said it's a financial firm all these other things she said how can I work there she said you need a four- degree year she wants UCLA I said I'm not doing that, so I took my resume, which was very impressive, Bob's Big Boy Burger King haagen-dazs and you were trying to be the best salesperson at those places like that, that's my resume, no for you.

I don't know anything in the cover letter. I took my best joke I had and put the resume joke at the end of the joke. I said, if you're laughing, that's exactly how my clients will feel when they do business. with me, if you want someone like me to be part of your team, call me, so I sent a hundred back then with facts you wouldn't know, there was no monster. I sent a fax. One hundred and thirty called me out of the thirty-fifteen. Impressed by the joke, well, I told a good joke, the joke was that the father dies before he dies, he tells us three sons, listen to each of you.

I want you to drop a thousand dollars in my casket because I want the family to know how much they love their dad. and it's a way to repay your dad for everything this son said no problem dad, so the funeral comes. The first child appears. He throws thousand dollar bills. Everyone starts crying. Oh my God. You know it's something so special. The second child is coming. Roll twenty. fifty dollar bills oh my goodness, what a beautiful son the third son comes, writes a check for three thousand dollars, takes the shot, it's just that I paid my debt, but he got the cash, yes, it's on the topic and I'm Xing , you will not receive three offers.

I got three offers, one more again and I accepted Morgan and Glendale, that's how I started. There was a very important night in your life when you met the genius conservative columnist George Will, yes, he is politically funny. I've always been confused, my mother said. They believed in communism and my father said they believed in imperialism because he is the Shah, so they are polar opposites. My mother thinks rich people are greedy. My father used to believe that poor people are lazy.I am absolutely confused. I said don't even talk about politics. a man named Bill Vogel took me over one night and introduced me to George Will, so I'm at the Miramar Hotel, I'm having dinner with them and I asked George Will.

I told him George, you know? I'm really trying to figure out what you do. I recommend it because I am very good at trying to clarify what I wanted in my life. He says. Look, most people your age don't care to study the history of what works and what doesn't when it comes to economic systems. Why not? Aren't you going to study capitalism for the next 18 months? I bought all the books on capitalism socialism communism Communist Manifesto Milton Friedman Karl Marx rules for radicals you know Adam Smith in The Wealth of Nations Atlas Shrugged I said I want to discover the mathematics behind us.

Why is there a group that believes in this? Why is there a group that believes in that? And suddenly I started calling the presidents' families. I called the Clinton family, Carter family. Reagan Family I organized an event on July 17 at nine called saving America by doing the impossible. He was dressed like George Washington. My wife was dressed as Lady Liberty. I had another guy named Nick dressed as Lincoln. I had Michael Reagan speak. I made another guy talk. capitalism add another guys talk on a banner with stars' I said that's what we're doing and three months later PHP started pH P stands for people helping people yeah how come all your accumulated knowledge about capitalism and how it works led him to not only start that company but appoint it people who help people so you'll never find a billionaire who's become a billionaire on his own, he just won't do it, but he said that's how it all came about why should we? call the PHP company, which catches my attention. the name is so untraditional for a financial services company the alternative is what Patrick David Financial Services is right if I say my name and some guys came up and said why don't you name the company your name you have Morgan Stanley it's the someone's name Merrill Lynch Smith Barney Dean Witter is someone's name once you name the company or the name since I'm not going to name the company my name PHP not only are your social media numbers amazing but also the number of agents you have, it blows my mind, you know?

They compare me to New York Life, you have like half your agents on your, on your one guy, how did that happen? What's your secret? I wanted to build a company that I wanted to be a part of. Very simple. I wanted to build a business that I. would like from an external I would love to be part of this company, so what is it? I want to own a portion of the company's capital because in case something happens, I'm also protected, perfect, that was one too. I wanted to create an incentive program. That doesn't just benefit the people who have been in the role for 20 years, it benefits the small business owner, so I wanted to create an environment where the newest agent coming in would have the same amount of opportunity as a guy who had been in office for nine years. years, you will often hear that financial firms say they follow lies, our executive team has more than 400 years of experience.

Am I supposed to be impressed when you tell me that? No, it's the first thing I think about, that means playing golf because they're done creating new experiences, so the first thing I think about is that it's no longer a good slogan like before it wasn't today because the new generation are no longer the baby boomers, that's the biggest thing you have, Generation X, you have the Millennials who want it. connect with someone, so for us, our average agent today is a 34-year-old Hispanic woman in PHP, which is the United States of America, versus just an audience that doesn't necessarily connect with everyone, how do you connect with the Millennials because it's kind of like between Generation Being a part of something bigger if we can communicate this language to Millennials and the holy moly of Generation X, the amount of potential we can harness is priceless.

Well, I think you managed to do it with your video, the life of an entrepreneur in 90 seconds, the number of views it got in just 48 hours is amazing, combining the career of financial advisor, insurance agent with the title of entrepreneur, when does that happen? and what does that mean? I was with Videl's eyes yes two days ago at her house not a name sounds very good, but I see, but I hung out with them and I'm a sinner saying, you know, look at this guy here, he's an artist, he was rap or hip-hop whatever, but that's an entrepreneurial artist, there's not a big difference because it's creativity, right, I mean, look at yourself, you're in the entertainment business, we have a lot of common ground with entrepreneurs, More than anything else, it was a message to tell entrepreneurs that you are not alone, this is difficult, but believe me the glory.

It feels so good hang in there everything is going to be fine that's how much cash you have now. I want to end with what that video became our businesses and people defined by their social media followers and their numbers and their likes now or is it just The fancy packaging is just some kind of badge, so what value do we take? We became videos and I chose a word, it was entrepreneur. We make the life of an entrepreneur and the life of an entrepreneur takes off on YouTube. I played it for you too and we called it best motivational video of 2015 24 hours against 2500 views nothing and I said I'm going to change the title on Facebook and I change the title to the life of an entrepreneur 90 seconds so let's try this two hours later, it has 265k views, so what happens to this the next morning?

Each of our websites was closed, there are 2 million with 5 million visits, 30 days later, 10 million visits, today there are 31 million visits and it goes crazy that the video has given traffic to the DNA of an entrepreneur, like this who went there, from there they went to ADN, an entrepreneur and then they said this guy knows what he saw in my lumber business antibody team and became what he is today. I think today we have two brands, one is a real business and the other. the brand is your brand, very simple, today you have a brand, every CEO, every entrepreneur, every salesperson has a brand today, Richard Branson, you didn't know who he was and, also, my God, this guy climbs into a balloon, you know, and he's doing it, yeah.

I like this guy so cool that he jumps out of this so he built his own brand and a virgin left. There is a darker side. They will exploit you. You can't have a private life in ten minutes. I can find out. Whether you're a Republican or Democrat, it's very easy. I can find out if you have children. If you are an athlete that you like. I can answer 50 questions in five minutes. You can do it 20 years ago, so we. Today we are all naked, so today my suggestion to everyone is: Here is a company. People want to know who is behind the company.

Tell us your story. What do you like? Of what you are? Tell us about your mother, your father, your upbringing, who were you, what do you struggle with? What is your biggest challenge in life? What are you afraid of? What do you like? That you love? I want to get to know you and the more I get to know you the more I follow the brand here. Paget vet David you are an industry leader, I appreciate it bro, thanks for having me, thanks for having me and we have a crazy slide here. I'm going to go that way, oh man, yeah, that's not a joke, that's true leadership in the insurance industry whether you're an agent or anyone else. type of entrepreneur, be sure to check out Patrick BETT David's YouTube channel.

Maintenance of value until then. I'm Matt Walton with industry leaders.