How I Built An eCommerce Business That Does $6,000/Day

Hey guys, I'm Tatiana and in today's video I'm going to share with you how I

built

an eCommerce store that generates about six thousand dollars a day in sales, so I'm going to share with you what I did and what worked for me, but first I'd like to frame previously this entire video being transparent with you and Hoppe behind the computer to show you these live sales statistics. Well, this is my Shopify store. These are the sales statistics for the last 30 days. so I'm going to brush it so you can see it's fresh so yeah about a hundred and fifty seven thousand and remember this is just an income this is a profit and then here this is my Amazon store honestly , we left it out. stock for quite a while so sales have been down as you can see it's usually around thirty thirty five thousand a month but in the last thirty days around seventeen thousand so that's what happens when there's no stocks, you really don't.

I want to be in a stock, it wasn't ideal, but it just happened and that's okay, so together you know about six thousand dollars a day in income. Okay now that we've got that out of the way let's start at the beginning so first in

ecommerce

learning about selling products on Amazon maybe some of you are watching my videos right now you're just learning about this when that was around 2015 for me, so in 2015 I started learning about the process. I took a course called The Amazing Sewing Machine, which if you're interested, I'll link to below. It was the best course available at the time and the good thing is that it is still the best course, so I took that course.

I followed it step by step and launched my first product, now my first product, like it wasn't a product that I expected to make a lot of money with because, you know, I didn't have a lot of money to invest. the

business

was 20 years old, you know, I didn't have a lot of money to invest in the

business

, so it was a very small product. I paid 20 cents per unit, but what was valuable to me was not the money I made from sales. but it was the experience of learning this process because this whole process of labeling any product privately and selling it on Amazon is a step by step process, you know you can learn it once and then you can replicate it and do it over and over again. and so I did, in 2015 I launched my first product in 20 2015 or 2016 I launched a second product doing exactly the same process.

I took the course again and just refreshed my memory and then applied everything I learned. I launched a second product, but when I was launching this product I wasn't building a brand. It was like launching a product on Amazon and I researched the product to make sure there was some demand for that product, but there really wasn't. doing anything off of Amazon so I just put it on Amazon and I think I did a little bit of minimal PPC and then that was it and then by the time it was, I guess, 2017, yeah, 2017, I decided that, hey, I'm going.

I'm launching my third product and this time I'm going to build a brand because I really saw the value of building a long-term brand. You know, yeah, you can make a ton of money just by launching products on Amazon, but you know. You're a little bit more limited when you're building a brand, you have more control over that brand and you own your own customer base and you have more control over all the details about the brand and it's like you're building a real business, it's not just a business on Amazon, you are building a real business that you can then sell one day, it's not that you can't sell Amazon businesses, you absolutely can, it just has a little more potential, so anyway I decided that I'm going to build one brand with this product so I chose a product that I felt would be brandable so that it wasn't just a basic product like a spatula or a trash can because yes you can sell those products on Amazon and yes they are sold because people need these stuff, you know, everyone buys this stuff and it will never go out of style, but it's not something you want to create an Instagram account for, like here's my trash can and I'm going to take a picture of my trash.

I can like that it's different, so there are two different types of products on Amazon, like the products that are staple products, the ones that they just like to sell organically because people naturally go to Amazon to buy these products, it's not really necessary . sell someone this product, they went to Amazon with the intention of buying it in the first place and then there are products where you know you have to sell it to people, people maybe didn't know they wanted this product until you their marketing told them that they want it or that they need it and that's where I got to my third product and with this product in the same process of private labeling that, if you don't know what private labeling essentially is, you will find a manufacturer that is already creating this product, so that you are not inventing anything new and they already have this product in stock and you simply put your brand name on the product, that is something like private labeling, but today on Amazon there is much more competition, you have to do things to differentiate yourself from your competition and that means improving the product that you know, maybe modifying the product a little, maybe it's like you know how to improve the quality of the product or know how to do something to stand out because if you're just going to put your label on a product and you throw it on Amazon, it's more of the same and no one is going to buy from you, what reason do they have to buy from you?

You are not different. that someone else who's been on Amazon for a lot longer has a lot more reviews, you know it's going to go with that person, so you want to differentiate yourself, so I realized this with my third product, but I didn't really want to invest. the money to modify the products because every time you make an adjustment to the product it's called customization and your supplier will charge you for that customization, so I didn't want to invest too much, so I said, "Okay, I'm just going to order like 30 units I don't even remember how much my first order was and I only sold them on Amazon.

I had one color of this product and it only had a few different sizes so I started selling it on Amazon and then I saw there was some demand there so I tried it. my concept by selling my initial inventory and then I went back to my supplier with my second order, I placed the largest order and then with this order I decided that I was going to modify the product even more essentially, every time I placed a new order with the supplier I modified slightly the product to change it slightly, nothing dramatic, nothing major, but it made some improvements and the way I knew how to make those improvements was First of all, because I was a user of the product, I used it myself, so I knew what was good about it.

Well. I knew what wasn't so good, but also because I was obsessed with customers. I was obsessed with reading other people's reviews. Amazon and seeing what people loved about the product and what people hated about the product, so my role was to create a product that is the best of everything and make sure that people like everything about it and of course , you know it just takes time, so with each order I modified the product a little. Now, by modifying the product a little bit, I was able to go from just private labeling a product to now, at this moment, having a product that is very unique, so now I have a product that, although it is a product that yes, like other people sell this product, my product stands out from other brands and it's not something you can go ahead and private label because of the agreements I have with my suppliers, so you can do it and eventually over time you will be able to build something like your own product by developing relationships with suppliers and obviously you know that the bigger your orders are, the more willing they are to accommodate you, so I did that and right now.

So I actually went too far, but just so you know, when I launched my second product was when I decided to get into social media, so before that I wasn't really doing any social media. I'm not Instagram or YouTube, nothing with my second product towards the end of its life. I thought, hey, you know what I think, like I was going to start with social media, you know, building my business pages and stuff, and I would really say It was around the time I was launching my third product that I really started to be president on social media and then I learned that there are so many different social media platforms, you know, there's Twitter, there's Instagram, there's Pinterest, there's Facebook, there's YouTube, there was Snapchat. which was a lot bigger back then, but I thought it was too much, I would only focus on one or two, so I chose YouTube as my main platform and I chose YouTube just because I saw that it probably has the least competition.

In some ways, in terms of not many companies are using YouTube for marketing and then I also saw that the potential reach with YouTube is just exponential, you know, you never know how many views the video will get, you just can't predict it. that and also just a little bit of the relationship aspect of YouTube videos you know to be able to communicate with someone and allow them to feel like they're getting to know you and seeing your product you know live because the thing is guys. Wouldn't you have an e-commerce business? It can be a challenge to get a customer to buy the product; it's more difficult than in retail because in retail they can use all their senses, they can touch the product, they can smell the product.

They can look at the product, they come to you, you know, listen to the product, if it's noisy, they can use their senses, but with an e-commerce product, they rely on the visual, so you have to market this product. try your best to explain and describe this product in a way that they feel like they almost feel like they have it in front of them and that's why video is really powerful because with video you know I can show you a product and you know you're going to feel like you are seeing yourself with your own eyes.

You know sometimes you almost forget that this is through a lens and then I saw the power of that and I thought, "Okay, I'm just going to be consistent." with this and also the reason why I chose social media is because again I didn't have much money and it's free so if any of you tell me, I want to do this but I don't have much. money to start, you know, that's not a reason for you not to start, you know, I think we're all a little spoiled these days thinking that you need tons of money to start a business, thinking that you have to go and get loans or investors like that not There is, if you just want to start a business, you go, you work hard at a job, you save money and then you take that money to invest in a business that you don't like, you just say oh, me.

I'm going to start a business, let me go find investors, no, you have to like it, start something, you have to show them something, try something first, so it will be necessary that you were in bed, destined to work hard to earn some money. save and invest in this business, sorry, that's something that sometimes I see a lot of people commenting like oh, but I don't have the money for it and I understand that you know certain times, like there are certain people that are in more than one situation harder than others, but for the most part I know a lot of you, do you know that you are sitting at home watching YouTube videos from the luxury of your iPhone, your computer, your iPad, yes, and if you have access to these things, you probably know that If you have ways to make money, you can probably get a second or third job and just hustle and hustle instead of sitting and watching videos, and you know, just making that extra money and then learning how to say that, because one thing is making money and another is.

The important thing is to be able to save that money, so be financially literate and learn how to manage your money, because if you don't know how to manage money now, it's going to be a lot harder for you when you're actually making all these sales. when you make six thousand dollars a day, you can waste six thousand dollars a day if you don't have those money management skills, so without social media, anyone can do it, that's why no one has an excuse, as many of you say. Yes, but I don't want to be on social media.

I don't want to start a YouTube channel, either. I didn't want to, but sometimes you can't afford to do what you want, sometimes you have to do it. Do things because you know that's what's going to help you succeed and you know that beggars can't be choosers and that's just the way it is, so sometimes you have to do it, you know, forget it, don't trust your emotions all the time. Saying I don't feel that way, I don't feel that way, if you always do what you feel, you'll never get anything done. Let's be honest, most of us don't feel like working all the time and all the time.

These things, anyway, that's what I did, so social media was really important to me because social media allowed me to take my brand from selling exclusively on Amazon to now selling on my website, so I think around of twenty-seven twenty. eighteen, yeah, I think twenty-eight, I think, or maybe twenty-seven, I don't remember, but I was making $40,000 a month in sales on amazon.com, so I was constantly seen that what I was making was about $40,000 a month on sales, it wasn't like it was just amonth, it was consistent, so I felt comfortable enough at that point to say, "Okay, I've proven my concept, now I have a business." I have something here and I feel like I'm building a brand.

I feel like I have two repeat customers and I think I can get this off of Amazon, so what I did was set a store price. Initially it was a WordPress website which I don't recommend if you are going to do eCommerce, just choose Shopify. You know WordPress is really designed for blogging and I always had a lot of problems with WordPress when it came to eCommerce so go. for Shopify, so I initially did WordPress, I eventually transitioned to Shopify, we'll just call it my Shopify store, so I started my own website and what I did was I still had my listing on Amazon and I still had my inventory on Amazon, but then When I started, I found a fulfillment center outside of Amazon because the thing is, yes, you can use Amazon FBA, which means fulfilled by Amazon, it's a fulfillment center, it's an Amazon clearance center and it's wonderful, but you just want to use it if you go. use it to sell products on Amazon because you get shipping privileges with Prime and they somehow increase your listing when you are FBA, but if you have inventory stored in the Amazon warehouse and you are selling this inventory on your website, that makes no sense because Amazon fulfillment centers are quite expensive and therefore in this scenario it is better to look for another warehouse outside of Amazon and just store the inventory there and then link it to your website and directly sell that inventory to your website as well I found a store that

does

n't ask me what store I have.

Simply go to Google and type fulfillment center Miami Fulfillment Center California Fulfillment Center wherever you live or whatever state you would like to have that fulfillment center. What I did was I found what was like the state where there was the most sales and then I said, "Okay, it makes sense to have a fulfillment center in that state because then I'll have faster shipping for people, so I did that and "I found a logistics center." I literally Googled it, called a few different fulfillment centers and the one that resonated with me the most, the one that had the best communication, the one that had reasonable rates, that's the one I chose so you can do that too. and then what I did was I moved the inventory to the fulfillment center and then I linked it directly to my store, just like your Amazon account links to the Amazon warehouse, you also have the ability to do the same with a fulfillment center because they typically have their own AI that allows them to link and then they basically started taking orders on the website.

Now the reason I was able to make that transition is because people ask me all the time, Tatianna, how did you go from selling on Amazon to being able to sell on your website that was the power of social media and that's why you really I emphasize taking the time and energy and effort to, you know, build a following on social media because what I did was I said, Hey everyone, listen, you know all the products. will be sold on the website now we have a wider range of products we sell on the website if you want more size as more colors shipping bastard, well not actually faster shipping but you know just need more variety than you can buy on our website. and to encourage people to buy from the website initially I was doing like a promo code to get 20% off your order so people are okay why would you buy from Amazon what you could get 20% off? buying from the website so I did that initially and once you get enough people to buy from the website they start to get comfortable with it so now I would say 75-80% of my sales are made on my website, so they are smaller, much smaller.

The percentage is made on Amazon. I really at this point prefer people to buy from my website just because I have much higher profit margins on my website. I have more control. I have the clients' information for myself. I have a lot more options in terms of marketing I'm not limited to just an Amazon listing yeah and that's it, that's basically what I did and now my product with my website and my Amazon sales generate about six thousand dollars per day in sales, but you have to take note. This took me five years and the thing is, I see these stories and we feel like, oh you know, I'm going to start selling on Amazon this year and I'm going to make $5,000 a month this year and we get really anxious and we just don't have enough patience. , but the truth of the matter is you know that's what it takes sometimes you know it's a slow road and I will also say that for myself I took the slow road because I decided to pay $0 in marketing so I decided I'm just going to get everything organic traffic, so the six thousand dollars a month that is organic, so we don't have any marketing expenses, so my profit margins are really high thanks to that but I could be making ten twenty thousand dollars a day Sorry, I said a month but I could be making ten twenty thousand dollars a day if I was actually paying for advertising, but I don't care.

I don't mind just sharing with you that I'm making ten thousand dollars a day in sales when I'm not making a profit. You know I prefer to have the profits and you know lower numbers so that's my thing personally. In the end, yes. They will definitely know how to enter the paid advertising route. I'm just waiting for the right partner for that because it's not my specialty, but anyway that's what happened, that's all, so I just want to make sure you guys know it's a journey. It

does

n't happen overnight, you just have to be consistent and if you're consistent with things, if you keep at it, you know the content path.

I was talking to the girlfriend the other day, she likes this Fitness channel on YouTube that I started ten months ago and she told me: "You know, Tatiana, I'm posting a video once a week and I think I have 300 or 500 subscribers and I feel like keeping up and I said, you know, you just have to do it." be patient, keep posting the content, keep at it, don't get into this shiny object syndrome where the moment you feel good, this doesn't work. I'm going to move on to the next thing, keep it up because, since it's Pence, we. it's just that we don't limit ourselves to one thing that we see, okay I'll give this three months and if it doesn't work in three months I'll try something else, but sometimes you really have to give it a little. longer and sometimes you really have to work harder and you have to try new things and exhaust different opportunities and ideas and sometimes we just don't try hard enough, so that's what I want to share with you today, I hope it helps you.

I don't know, that was just my trip. I'm not saying that's everyone's journey to six thousand dollars a month in sales. That's what worked for me, what happened for me and if you like this video, give me a thumbs up. If you have questions, please comment below; otherwise see you in my next video and we'll talk about Amazon FBA, some tips, tricks to help you get started and by the way guys if you want to start your business on Amazon and not. I do not know where to start. I have a free training below so you can go to tatiana james comm slash free training or click the link in the description.

It's a complete series. I think there are 9 videos of mine that I share with you. Basically what this business is all about, so if you're lost, that's where you can start, it's free, dive in and enjoy, bye.