Here’s why Mr Beast is a GENIUS - How He Grew his YouTube Channel

At the moment I'm recording this video I have 8,000 subscribers and 1.8 million views so every time you watch this compare these numbers to what I have when you watch this so you're wondering what the heck is this and honestly, I probably will. Forget about this, but oh, I'm shaking so much, I'm sorry, my hands are shaking. Okay, let's leave this. Did that solve it? Yeah, if I told you three years ago that this guy

here

was a YouTube

genius

, you'd probably laugh. My face back then, Mr Beast aka Jimmy Donaldson was filming videos of himself on his iPhone 5 in his bedroom.

Today, the 21-year-old from North Carolina runs one of the fastest-growing YouTube

channel

s in history; in fact, every single video Mr Beast has uploaded in 2019. has over 10 million views, something no other creator has done before him, not even pewdiepie, I don't understand, I just don't understand, so, as it did? In this video, I will show you why Mr Beast is the smartest YouTuber. on the platform, so if you want to grow a

channel

in 2020, get out your notebook and get ready because this is going to be a YouTube masterclass. If you are new to this channel, I like to analyze the great YouTubers and identify the factors behind their success. and growth, so why did I choose Mr.

Beast? Well, I think the numbers really speak for themselves. Mr. Base currently has 27 million subscribers, but he is growing at a rate of 1 million subscribers every month and is generating 300 million views per month. I want to break it down in monetary terms it's probably around 600k every month just for ads, not bad for a college dropout but the big question is how is all this possible? What does Mr. Beast know that we don't know well? The good news is. I spent the last week doing a ton of research on your channel for all of you and I've broken it down into four factors that I think have set it apart, so without further ado let's go straight to factor number one, so the first factor I want to highlight is how Mr.

Beast has become a viral video making machine for most YouTubers. Viral videos are like gold dust for many YouTubers, they get a viral hit and then spend weeks or months desperately trying to replicate it with little success. I've been t

here

before and it's very difficult to keep the momentum going; However, in the case of Mr. B, he has actually cracked the viral formula that allows him to make video after video that hits the trending page and gets great views, so what is his secret Generally, viral videos are Based on a few core themes, most of our videos can be placed in at least one of these categories, are they related to money in some way, reaction-based pranks, drama-related challenges, or feature other popular YouTubers, whether in its title or an actual collaboration, the really clever thing Mr Beast does is the fact that it combines multiple different viral tracks into one video.

Take, for example, this video. The last YouTuber to leave wins one hundred thousand dollars. This was a collaboration video with several popular YouTubers. It's based on money, but it was also a challenge, it also captured everyone's reaction to the situation, so it should also be considered a reaction video. Mr Beast is a master at combining all the different ingredients needed to go viral and putting them into a single video, the result. this case has 37 million views now you might be sitting there saying where am I going to have access to 20 high profile

youtube

rs and 100 grand in cash.

Nobody has time for that, but the truth is that Mr. B realized this very early. Watch some of the videos he made a few years ago when he was little and you'll see that he still uses the same method of combining popular formats into one video. See where you can apply this to your own videos to attract larger audiences. Now of course it's not that easy to make videos that have the potential to go viral and going viral are two very different things, how can anyone know that your video is a viral hit in the making if no one sees it and whatnot?

It brings us to factor number two. Mr. Beast is beating the YouTube algorithm. YouTube now cares about two things more than anything else. Click rate, which is the number of people who click on your video, and watch time, which is the amount of time people spend watching your video. video after click, these are the two main metrics YouTube uses when deciding whether or not to show your video to more people. A lot of people like to overcomplicate things when it comes to the YouTube algorithm, but Mr Beast keeps it simple and focuses on getting people to click and having them stay on your video in terms of click-through rate it's all about his title and his thumbnail these are two things that lord

beast

absolutely masters in his titles they are short and snappy and always have some kind of shock value I can't tell you how many times I've seen a video of a mysterious

beast

and thought surely Not being able to pique someone's interest through a few words is an often overlooked skill, as Mr.

B's thumbnails on the surface can seem quite simplistic and sometimes even poorly made, this thumbnail here looks like which was done in five minutes, I mean, they didn't even bother to properly touch up the follower count icon and yet this video still has more views than my entire channel, yet again, Jimmy. He's a lot smarter than many give him credit for These thumbnails are perfectly suited to the type of videos he makes They are instantly viewable and amateurish by design Things that tend to go viral on the internet look amateurish, especially when they involve pranks or Challenges People don't want to see a polished final product when it comes to a challenge, this simplistic appearance is definitely intentional.

Mr. Beast wants to stay true to the traditional YouTuber style if he came out with a flashy, polished thumbnail and fonts that would simply be It doesn't suit his brand, most of his thumbnails show some kind of reaction. This may seem simple, but it is very important to remember. Another interesting point to remember is that more than 50 percent of all traffic on YouTube comes from phones. Mr. Beast knows that tonight he needs to grab. attention and be readable on smaller screens most

youtube

rs create their thumbnails on their computers so it's an area that's easy to forget, this is how mr beast gets people to click but how does he get do they stay here?

I've outlined three things that Jimmy does that ensures he logs hour after hour of viewing time. The first thing is that he gets right to the point of the video from the beginning, usually in the first 10 or 20 seconds of his videos, he explains exactly what is going to happen. commonly called a hook and ensures that viewers know what to expect from the start, so they are more likely to stick around. This literally attracts your attention. Here's an example from one of his own videos. I wanted to open a bank for free, so I did what any logical person would do, I rented a real bang, took a bunch of money, hired all my friends as tellers and then bought a billboard and paid Chandler to flip a sign and This is what happened.

I asked the bank for a billion dollars and they said no so they made a graph saying we made a graph yes and regardless we are opening a free bank to put them out of business we are going to give away money. The second thing is very obvious, his videos are long if you want to get more watch time. It makes sense to have longer videos, although there is a sweet spot which for Mr Beast is usually between 10-20 minutes and thirdly, Mr Beast uses a lot of retention tactics to make sure viewers go on a journey through his videos. and don't click.

Most of his videos don't resolve until the end, so naturally you'll want to stick around to see what happens if you break them down. Everyone is a story with an introduction, middle and end. He also uses a varied editing approach, for example combining energetic humor. with slower, more emotional moments, some of this is just down to being a good storyteller, but it all helps to make sure people stick around after clicking OK, so on the last two points, these will be a lot less detailed but equally important, so be sure. What you take away from factor number three is the fact that Mr.

Beast understands the importance of the growth stage. The growth stage is a term used in business to describe the stage where a new company is growing rapidly to get more customers and develop a better product without worrying too much about making a profit, Mr Beast applies the same concept to his marketing channel. YouTube, which I think is a fascinating model and a very smart move. Pretty much all the money Mr Beast has made from his videos up to this point has been reinvested into making even better videos, you see a lot of YouTubers grow this way, they get to a certain point and they fail to innovate and they fail to create better videos and then die, however, the way Mr Beast constantly raises the stakes and improves his videos means that his growth isn't slowing down as his videos get better and better.

Listen to what the man himself had to say about it in his interview with Casey Neistat. My way of thinking if you want to know how I always thought, I always looked at it as just reinvesting. everything I made literally until a few months ago every time I got a paycheck it was like the budget for the month so I saved a dollar a day to buy a microphone when I made a few thousand dollars I only spent a few thousand dollars when I made ten thousand dollars, I only spent ten, so as I made more money, I was okay, now I want to spend it on videos somehow, that was just my way of thinking, if that's what you're asking, I want to be done with it.

Full stop, Mr. Beast has proven that positivity can win on YouTube. I think sometimes it's pretty easy to look at YouTube as a whole in a negative light. Sometimes it can feel like a toxic environment built to tear other people down. fight your way to the top, however, Mr. Beast is a perfect example that by being a genuinely positive and nice person you can still get to the top of this platform, perhaps this is the most important lesson of all. Wow, I don't even know. I know what to say, what you guys do is just a blessing and I never thought in a million years that you would know I would have that opportunity, but I am so grateful, we really are thank you, you guys did a good job, keep giving my money away I would rather not have money and seeing things like that me too and with that said thank you all for watching this video my goal this year was to reach 50,000 subscribers which let's be honest I don't think it's going to happen but If we can reach 500 likes on this video it would be the perfect Christmas gift.

Leave a comment below to let me know who you'd like to see reviewed next and, as always, I'll see you at the top.