Grant Cardone Teaches Billion Dollar Company How To Use Social Media To Sell

Look at my bird out there waiting for me, John, man, what a way to travel, everyone should have this. I always think that on the way, I knock on the window, look at you, you out there, your shoes get tight the way the polish puts on a jacket. By the way, you don't have to do it all in a t-shirt, you're not that cool, stop dressing for your audience and if you have any consideration about what you're wearing, take it up a notch, there's nothing wrong with looking good. It will never hurt you, Heather, it never could have, it will never hurt you, we attack them like a pro and if you have tension then you need to get better.

Marketing and trainers do what they try to train salespeople, thank you. You're, yeah, okay, so we'll meet in this big room here, this is where we'll prepare for the. I made a good deal: you missed the Challenger, it was a good deal, yes, I need something bigger than that little challenger, yes. I need more space, we're right in the target area, sort me out I just bought a Gulfstream 450 yeah, where do you keep it? That's here, that's security right now. Oh yes, yes, that's your plane, yes, I love it and there are some, there are good deals. there Nick, so great exit plan, you guys always look good don't you?

I said, aren't these jackets the plan? I said it's a standard issue and that's why I really know everything right, we want to know how we can help you. Guys, are we waiting for Todd? Yes, they know my myspace is up. I'm not here to try to get anyone excited. You have the emotion handled. I'm here like we're a nuts and bolts

company

. We help companies. read a qualifying client close the deal follow up that's what I'm known for doing and when the

social

thing happened it started happening about four or five years ago. I am 59 years old.

You shouldn't know anything about

social

media

. but somehow in the last five or six years, in a very short period of time, I figured out how to embrace the social, so I'm probably the age or maybe a little bit older than most people here and man, I'm going to chat. making money with fourteen year olds, so a $5,000 product now if you had told me if you had told me that quick check and paid me five thousand

dollar

s every day, I feel like that's impossible, all my staff, which is a A group of Millennials said there's no way your audience is there I said, well you know what people are, all I know is they're people, people buy furniture, people rent apartments, people buy to keep those things and I don't care if you're 14, it's fine if you're Indian, white, black, gold.

I don't care if you stand during the American national anthem or kneel and link your arms or sing or realize that I don't care, I just want to. do some business with these people, so if they're on Facebook, they're on Instagram, they're on YouTube, these are just TV channels now, so to tell you where we are today, I went from working with card readers that we're having trouble They had people come into their showroom 25 years ago and say, "Look, you guys can't do an eight-hour sales process, it's killing you, it's killing your front end, and they said, " No, no, the more you doubt, we don't spend more time with them, the better off we will be, so no, it's not true, the more time you spend with someone with bad credit, the better off you will be. "People have money and they are not going to endure the process.

Most of you won't even go to the car dealership. I think that's okay, we found that out in the furniture business as well and in the mobile device business, so we took car dealerships because they're tough, very similar to. your business, by the way, a lot of competition, very small margins, I can buy a car somewhere else, I don't need to have one today and we changed that industry, these are people who were making literally hundreds of millions of

dollar

s they didn't want to change very outdated technology, very little, similar to that of the people you broadcast in your showrooms, right, nobody wants to be a car salesman, actually, nobody wants to say that they

sell

furniture, probably, actually, less cars. in furniture and we went and changed that industry, okay, to a shorter process, more customer service oriented, show people, show sales people, forty percent of whom are illiterate, can't read, okay, how to shorten a process by

sell

ing a product they can't. afford to indulge guys a story from Alexis you can't buy your own product have it for yourself you can so we show you how to shorten that process and actually make more money using transparency using technology and then we translate it , we make the transition to the social.

How do I use Instagram to post and get attention? So wherever you need help, that's what we're here to find out. I don't know how much they know about me. I'm just giving you a brief description of what we do. I've done it and since the auto thing what do we do with how many locations there are 1700 retail reps and about 60 small and medium business reps just one b2b VC so I'm buying a self serve nothing emotional here. I'm not going to think about that. I can get a better deal in the future. The same problems say problems again.

I'll probably hire a millennial if they don't plan on being there long. There's not a lot of money involved. How do I train? that guy, okay, I can't do a seminar in 800 locations, what board should I run, how do I check on the customer, how do I greet them, how do I write to them, how do I get the position to close, how do I show them the options, how do I. I'm moving online because they shop online before they get to the store. These people know more about mattresses and you know that your people can possibly keep track of them.

I started my career in stand-up events. I used to do 250 concerts. a year after speaking literally 5 days a week speaking to a large audience 300 400 500 people we were doing eight hour seminars the problem is that you all know that it is going to wear out well, it is rising well, it is great, it makes a great weather there. I love that we can role play we can role play all day Wednesday it's coming out there has to be something to click on so now what we did was everything is online we deliver it to a phone tablet on the computer and it's consistent now, so as they onboard someone and that's a standardized process for them, but what happens is once they're released into the field, the store manager is responsible for giving them daily training. and it continues, and that's something they can't control and that's something where there's a lot of variation and they can't really track it or monitor it, so what we did was we gave them a manual that says this is the consistent manual for now when we talk about answer an incoming phone call. everyone is playing from the same playbook and again the content is delivered to them in a way where they are actually already on their phone and if the content is delivered to them, then what is their content? like they can make me deliberate, our body could work fine, all we do is reduce everything to videos, not books, people can't read, it's okay, if they can read, they don't want to read, very few sick people want to read anything , so when you give them someone, a manuscript or a training manual like we used to have, they have to go through the entire process of onboarding employees, everything that should be a video, videos are consumed at such high rates today Nowadays, it just goes to show that people want cheaper videos that cost less.

So you don't distort it, you know, spilling coffee on it, it's a video, so some of the computers everyone has one and because of what we've done on YouTube, you know, we have a hundred thousand people that subscribe to the channel. and forty million views, you know, we learn a lot from the data that YouTube can give you and therefore we can find out what people are actually engaged in and so when we watch a 45-minute keynote presentation and we look at the activity that is carried out. that video versus a 90-second video on how to handle a specific objection or even a 15-second video to get the participation rate through the roof and now what we do is we package our material not into 45-minute learning modules but into 92. something short is 20 seconds, so some things have to be theoretical, whether you need to teach someone something and some of it has to be.

I don't care about theory, it's Wednesday afternoon and I just want to write to a client. What I do? Tell him to write to him, follow me. I'm going to show you what it costs to do this and maybe that video is eight seconds long. It's just a reminder. Do anything when a guy is breaking down or maybe it's a call correction. They took a phone. call you heard it was bad go watch this video and literally the video is 12 seconds long so one of the complaints about the training is I had to send my people out and it cost you money.

I have to get on a plane, there is no money for me, when you get on a plane, there is no money, when you stay in a hotel, no, you miss out on deals, okay, you have managers, mid-level managers who don't know anything about social

media

, right, they think it's a threat to them, you have people. In your stores you have management. I'm beyond salespeople. Now you have administration. He says, "Hey, don't give me numbers over the phone, you'll probably correct it today because I'm coming here to get it. The computer is on top, tell me what you want." Your PlayBook will look like we were going to create a university, ok, what do your breakdowns look like?

If you look at your stores, where do your people break everything down? I bring this guy with me collecting videos and everything why I want to promote my staff first everything we collect people see me using a camera all the time it's for my staff it's not for the public so I would like to take this data , you know, I'm going to shoot 30,000 people look at what we're doing with Grant Cardone today, he came to our offices, that gets people excited, right? I want to keep selling to my people and we're doing something special here, so I'm culturalizing, you know, I'm saying. you, I am obsessing my environment, my people and by the way, if something comes out of that that I can use with the public, then we promote it among the public for me, everything will be promotion first internally in the next period, when I promote it externally.

It's not getting traffic for the business, it's putting my competition on their heels, so the first is internal, the second is my competition, I want to push them back and tell them that I can't keep up with this guy, he's a beast, and the third thing is to generate traffic, we think you could record this video this morning and find a way to use just one video for all three internally externally to push back the competition and also to generate business because you would include some special aspects here. We're doing it for the next conscious growth, hey, super special on the 10x, both calm down, make sure that you and by the way, Ashley will be our caterer and sponsor at that event.

Yeah, it's like no, I don't want to do just one thing. it becomes education, entertainment, culture of correct acceptance. I'm doing nothing. Every communication we make in my

company

is to sell something. There is never a communication that I do simply to communicate. It's to sell something to someone. Sometimes that means. our own staff into something number one, that's what you need. I want to convince my staff. Hey, we're doing great things, yes, so we needed coaching to get all employees willing to buy into the program, but I would say this is probably a second and on.

A rational transmission system is available, but by the same token we probably won't present enough. You know, I sent a message one week. You know that the week is not enough. If that is not the case? Continuous messages. That's what you're saying. every day it's like what's new in DC in Tampa you see here without under the stolen Energon on HSN we have Johnny active so when they have Nazis we have a weekly fight to get his sprite license so now we and that balance of Kind of carrot versus stick because you guys talked about the ability to enforce the law and being able to say this is a requirement to go through this process as opposed to being more like infotainment, which is they can sue this because it's just great, yes, that balance.

It seems like there's kind of a place for both, so structured training becomes more like you go through these programs, these other pieces, I think you're leaning more on two carrots, right, which is a brain. I believe in carrots. be okay, the back and forth like whatever at the end of the day, although I need it done right so I don't beat up people in my company, but I also don't spend time with anyone I've produced, so I know I save my energy for the people who produce in my company, everyone in a company knows that I'm not going to spend time with you if you're an author, if you're not on the board, you know that's who I spend time with with problems. that every day becomes a video, okay, we leave them now we can climbright, we have a similar product everywhere, a similar response everywhere and now we have something new to say to the people that you watch and follow, ah, yeah, Marcella: you know these guys, that's them.

If they are, they're just out there, you know, yeah, they're both looking at me; This was probably an old movie theater that we bought, so we came out to about 400,000 square feet down here. This is a keyboard that you work on sitting down. the surah I'm going to do no but but I'm all I see I'm going to use yes, of course, so you would - yes, people want to know who you are now I don't know if you want to show that part yes, but this was an old cinema cult that we bought and we bought this whole concept in downtown Ybor City and we transformed it free mattresses, you can tell me where I am, it's nice, it's not cheap, so we transformed this keyboard area.

The Louisiana city logo plaque, so if you go downtown, boy, you'll see this was the old Tampa cigar district. Wow, a lot of Cuban immi

grant

s came here and they made all the cigars, so this is huge, right? Now if you go there you'll find tons of cigars, really cool, good stuff. I know you're a star and we spent about four million Retro on the space and 70,000 square feet, so this is our team that does merchandising and product supply chain and product flow teams create one brand and we have another facility in Brandon, Florida, which is just 15 minutes from here, so we redid this whole space, we had to put floors at different elevations, it's cool, so this is our bi retail team.

So they're constantly pulling data and saying, what are we doing? What kind of results are we achieving on an ongoing basis? Putting together the dashboards for our teams so that this team is really connected to the retailers. Yes, yes, absolutely like that and now they are. getting machine learning where are our machine learning guys, especially with their cars and their park? Yes, these are some of our stores. It's Amman Jordan Shayne as China. Our line is open. Our chain of stores in China is very proud of that fact. Wow Mexico. we have 14 stores in Mexico this is our largest store in the country actually Colton California we have you doing something with the history of California you you you when you met a curtain body in Costa Rica, they're opening their second store next month So we have approximately 750 stores open right now and we have another eighty to a hundred open between now and the first quarter.

Wow, we are opening stores at a rapid pace, twelve out of a thousand stores in China, when everything is ready, we are really doing well. In mainland China, you know, people say what kind of advantages they buy, so what kind of person do you plan to buy there? Because you talked about the power of social media, right, that's also the power of the Internet. They see all these styles, so. We are being influenced by this and the world is becoming a lot and soon you will know only one. Hey, Dave, he's just out there, so Dave is in charge of our design team.

Not everyone is always having lunch at this time. It's okay for the travel window, we don't have that many. - it should have a superior design and they do all the store designs. Oh yes, our channel is huge and the endless channel constantly says where we are in an ablative store, new stores are open everywhere, prospects are not very similar to yours. inside the recharge apartment, so this cannot be maintained, there are a lot of boards for us. We have manually filled in the size on the far right for all types of domestic sewers, as well as all other types of facilities we are opening, that could be outlets. it could be that you know these are the stores that are open properly just a year ago, so far, these are looking instead of days, which right now means that the Berkshires will be placed on those stores in their systems for the next 35 days.

We have 29 stores opening lightly, so this is one a day right now and these are all the ones where the different designers and what are in the project as far as loading and then all of these are in the process, what's coming, so it's a busy place. time seeing all this becomes decisions annotation who is your network this here what are you talking about everyone should see it because it excites them yes oh my god we are expanding Ashley's design expert Penelope talks about the love of blah, You know, I love it. Good idea, so I have these super sellers of the world, oh, okay, okay, so I love you, so we're working here very quickly.

Okay, pretend like I'm not even going, so we turn it on to breathe like this. right here to reinvent and rebrand that way, people can take a look at what they're actually going to look for, so they should wear a size that we're working on right now at the savings discovery event. which was released yesterday so we are trying to include sub messages all the time, so there is a lot new on the site, sure we are just working on some of the changes as we should change the message now when you play with this, do you try it? on Instagram or Facebook, you test it anywhere to get feedback, so we test when we actually run them, but that's when you're running well, probably like right now, like hey, do you like this?

Well, we know that, but we have a creative ROI process through where our creative manager has to take a look at it, ask about approval, so the associate's current record no, we don't, that answer is no. , we don't do it, but we as a collective do it, but you know the track, the people who traffic it will know, they see enough to say: hey, we would like to make two versions, we are going to test them against each other right now, better Hey, do you like this? Contact me again. I need your opinion right now on Ashley Furniture hundreds of items under $100 whether you like it or not, yeah, your night, there you go, so he has how many touching followers do you have on Tuesday, four million followers on social media, that's going to explode.

I just want to see what you think. you know, even liking it on Facebook might not start well hey, whether you like it or not, yeah, now tell me your name, so you better follow us and make sure we get the answer here. Yes, they can say, "Hell no." I don't like it, you skip Holliday, good boy, yeah, so you know what you're doing on Facebook, right? Oh, we have a million followers on Facebook, so on Facebook, right? I mean, I would, I wouldn't wait, I wouldn't wait for this, I would, I would. I would start taking things out.

I wouldn't wait to pay for it. Try it with a B. I would just start putting things out there and see if you get a response. I would have a number set up right now. I would go to Facebook and call this number. Now if you want to take advantage of this offer that I published you do not lose anything ok zero you do not have to wait until next Tuesday to try it in one place if the call could come here call me I want to give you a free gift call me just give me your comments so that you can start get feedback right away and get energy in the group, get creative energy, yeah, so they call the marketers.

Prince is right, so at some point when we look at our organization, you say we are. everyone is going to make it suit themselves and we have become merchant princes or advertising princes and princesses and instead of saying let's log into the community, let them vote for yes, yes, boss, okay, well, hello , Jim Grant and the team, how are you?, well. I know you Mitchell Hi, the people in charge are right, she handles a lot of things with a company or website, many of our colleagues, Rafi or creative or creative services, she was pretty much what she is doing, yes, I love it, so We came up with an idea for you. yeah, yeah, let's just put something out on Instagram where he posted a $100 gram, hundreds and hundreds of dollars wonderful, see what kind of reaction he gets, yeah, four million followers, fantastic, so let's not wait for this, shall we?

OK? I really like meeting you, this is called metrascan and we can use lasers, you know, we can actually take 3D images, that's the basis where no, it's actually called furniture, these guys are in the future right now, that's how they're designing what 3D Images 3D Images like that Pixar, yeah, it scans things like that and takes measurements using lasers and I can build a 3D image, so if that's going to go to the roof planner, that part is going to go home. , so that's our place in this. The above things we want to see don't fit on the bar in my room and it will actually be a full scale model, so it will fit the actual dimensions of the room, for example, like with the app we just launched.

You'll be able to go in there, get the full dimension of the room and you'll be able to place a piece like this wherever you want within that room and it could be a real representation, yeah this is accurate for us, I think it was like ten. thousand of an inch is as accurate as if you scanned your hand exactly, we just said right there, yes, we are trying, it is possible now yes, yes, I need to go home, we have this on our, we have this our website right now on as for If you look at the product, you can say that they are available, then they can follow the location rule and then with your rifle and now you will basically be able to take our images and drop them from the recreation space of your iPhone, what are you asking?

I asked them if they had any questions, if they had any problems, they are in California, it's our source, what brand do they want to buy a line, everyone, Chino, California, okay, I sent it, what are you ordering? They were asking when the delivery was supposed to happen. I come in today and this client is asking about the bedroom, so I'll go to the bedroom and ask him what he's looking for. They have not responded to that message yet, but they are waiting for home delivery. Yes, second, he said his delivery was supposed to arrive at 8am. m. from this morning.

Well, now there is a heat that I just talked about. He wants to make you a special offer because of the delay. Yes, on the pillows. Do you have new sheets? Yeah, no, we just won't tell you. us pillow on pillows I'm Philip, well this customer is not the one looking for a bedroom set, okay this customer who has a delivery error, um what product would matter, it just means offering pillows to everyone on the west coast, It's 8:25, tell him. to get up say you bet you're drooling on the pillow okay I sent it and they're writing right I was going to call you were oh yeah hi my name is Todd Wanek I'm the CEO of Astra Furniture I just stopped by This morning with Grant Cardone had an amazing meeting, totally excited about the sales process and everything he's doing brought tremendous energy to our company and I really appreciate it, so let's kick some ass.

Thank you.