Genius Facebook Ad Hacks For 15 Minutes Straight!

Buckle up because I've got some truly expert tips, tactical strategies, and pro tips from the smartest minds in Facebook advertising and it's all packed into one epic video. I even have three advertising formulas that I must try to share, so come on, this is something that separates the people who are successful with their ads and those who are not very successful with their ads. This is Rick Mole, ready host for a wildly popular podcast about the art of online business and has been helping small business owners grow up to seven figures through Facebook ads for the last decade.

You're already running ads and you're not seeing the kind of results you want to see. I would dare say that you can do a lot more research on your target audience. We always think we understand our target audience well. So one of my favorite questions to ask the students I work with is on a scale of one to ten, how well do you think you understand your target audience? Most people will say seven eight nine a little bit more, but when I really dig into it. I would probably rate it as a four or a five and the reason you want to know your target audience inside and out is not so you can target those interests with your ads, which isn't really what works best anymore, but We will get it.

To that, in a way, the way we reach our people, quote, within that audience is through creativity, talking to people and attracting the people that we want to work with and the way that we do it. We do it through all the research, it will take you five to six hours of research for the copy. What if you used AI to do that research for you? Yes, AI programs like CPT chat can not only help you write your ads, but they will also help you get that all-important audience research first. because you can't really write a good ad until you know what pain points your audience has, so let's start with this exact message: You're a marketer researching a Facebook ad you want to run for a landscaping company.

Tempe, Arizona, before you can write your ad, you should research the biggest pain points people in Tempe have with their lawn and landscaping, what the top 10 pain points are in order, and what exact words they use when expressing those pain points, and This is what you're going to get really very powerful, it's going to tell you what those things are now, obviously, there has to be a human element because it might spit out something that tells you, wait a minute, that's not a pain point, but you eliminate it, but let's say you asked for 10 things and nine of them are accurate, great, now you have nine pain points and challenges that now you can say, okay, great, now I want you to act like an expert copywriter and a Facebook ads expert and you believe 10 different hooks of these or two different hooks for each of these nine weaknesses and challenges until they do, you'll spit out some really good copy.

What I'm not saying is that you take that copy, paste it on Facebook and there's your ad text. but it will do a really good job of getting you started so instead of staring at a blank screen you now have something to work with and it will give you some really good copy and speaking of good copy this is my advertising formula that you should prove. Number one is the basic ad, so instead of focusing on the specific details of your product or service, a basic ad helps educate your viewers about the why behind it. Now this won't work if you have an emergency business like a plumber or locksmith.

But if what you offer requires a little education before people feel comfortable pulling the trigger, this can work surprisingly well. Let's say you're a financial advisor, your ad would not only explain what services you offer, but it could also create An introduction. Video ad that educates your potential customers on how to manage their money wisely can have a truly huge impact on your life in the long run by focusing on why you can create a deeper connection with your audience and demonstrate the value of your offer. People are not just buying a product or service, they are investing in a better version of themselves, so to create a successful basic ad, start by considering the reasons why people might want what you offer, think about the benefits you can provide and how you can make a difference in your potential customers' lives, then create truly engaging, values-based educational content that speaks directly to those needs and pain points through tips or even how they can make a version of it .

This is just a really strategic way to take it. What works so well with top of funnel content marketing, which in my opinion is the best form of marketing and then just kicking it into high gear for a few dollars a day, but how do you make money using an ad like the one that just educates and doesn't really ask for the same failure, one thing that is working very well for us with Facebook ads right now is retargeting our warm audiences directly to an offer that is Zack spuckler, founder of heart soul and hustle , manages Facebook ads for some pretty big clients, and teaches. small business owners how to do it too Many people preach that just get the customer acquisition the customer we like to acquire the lead the engagement the traffic retarget them with a low ticket offer and then drive people to a lower priced customer acquisition so what you mean is you like to use a less sold ad to drive that cold traffic to your business, that's what that initial ad is for and then you'll retarget everyone who saw that ad or interacted with it, commented that they liked it or you saw it with the second ad selling lower ticket deals or introductory deals that are part of our service or part of our higher ticket products has been doing exceptionally well so what can you offer at an introductory price only to acquire a new customer, even if that means? you will simply break even on that first transaction.

Remember that winning back an existing customer is much easier than acquiring a new one, so it's almost always worth getting someone new for the first time and Andrea Vol literally wrote the book on using Facebook ads to open that door and acquire new ones. clients for their clients. I wrote all-in-one Facebook marketing for dummies. One of the things I see working really well right now is lead generation ads, which are instant forms that pop up. Facebook and I'm running a lot of these for local businesses and for service businesses. They are a way for a company to get the name, phone number and email so they can follow up with the potential client and you must have something special and exciting to offer them, so for example I am working with an agent real estate agency that offers a moving guide and then you can follow up and talk to those people about moving.

I'd love to be able to help you. I have a Heating and Plumbing company that offers super special deals that are only available through this Facebook deal, not available on their website, so we are very clear that this is the only way to get this deal; People can fill in their name, email address. and you can instantly follow up with them and it's a way to get more bang for your buck on Facebook ads Facebook or I guess meta now the parent company just launched something new called meta verified and paid ads expert Ali Boyd believes which might be a good option for you for two big reasons, so this is a real paid subscription, so I think verification will cost about twelve to fifteen dollars a month, so you will get a verification badge, obviously, that's probably what most people would do. partner with verification, but you'll also get more personal support, so I think overall this reason alone is a good reason to go ahead and pay to get verified if you're using the platform for business and it's something you who concentrates a lot.

I think you know that their support isn't always the best and it can be a challenge to get consistent answers from one person and not be sent to a bunch of different people, so if that premium support is what you're looking for, this may actually be the case. It will be a good way to do it and then you will also get more visibility and reach, so it is another payment option for businesses or creators that gives them the opportunity to get more from the platform if they are willing to pay a little. Well, now it's time to try our second advertising formula.

I call them stealth ads. This is one of my favorite Facebook ads experts, Bond, and this is a strategy she shared with me last year, but I have a new twist. This one I've been playing with works even better, but I'll let Vaughn tell you the gist before I get to the point: You can make a Facebook ad for the news feed without an image or headline. with a link and having people click on that landing page or sales page, you go to your Facebook page and create the ad correctly, it will show organically the first time you place the body text, of course you place the link. you want that link to take them to the sales page or landing page and she trusts this technique because of how organic it looks.

My only problem is that it's just a little plane so here's my twist instead of just creating a text only post you can actually use one of those colored background posts that you know increase the size of the text and it's the pop of color is much more likely to make someone stop scrolling while still looking like a completely organic post in the feed and totally matches something Andrea has had a lot of success with, plus it's just text, it's like big text on bold that is super readable on mobile devices. Now the way you're going to do this is a little out of the ordinary.

Create it as an organic post, not within Ads Manager, and typically you'll want to use the text box to ask some kind of provocative question about the desire or pain point your audience has and you only have 130 characters to do it. Keep it short and sweet. Next, you'll want to add a comment with a little context, your call to action, and of course the link to your website or landing page where they can go to get what you offer, but there's more because I want this comment. notice at the top, but Facebook doesn't really have that feature, at least not directly, but I have a pretty nifty solution here, so just go to your account settings and public posts privacy settings and then, in the comments rating, just check.

This will ensure that your comment as the author of the post always stays at the top, you just don't want to make any other comments on that post because that could cause it to go down, but from there on out. in an ad, you can go into ad manager using any objective, any targeting, and just say Hello Facebook. I want to use this existing post from my Facebook page as an ad and it blends in perfectly, it looks like it's coming from a friend in their newsfeed. feed well, so now let's talk about a great way to keep advertising costs down.

Over the last few years we've seen Facebook as a brand get into trouble time and time again and as a result of that, public opinion of Facebook has been on a pretty steady decline and all that bad press and negativity towards Facebook has led to advertisers just jump from Facebook to Instagram and I guess they just don't realize that Instagram is Facebook but that's a huge opportunity for you so here's the real story Facebook isn't dead, in fact it reached quite a milestone key last January, reaching an incredible 2 billion daily active users for the first time, so yes, the people are still there, they are usually a little older than your audience on Instagram, yes, probably. but with age comes more money to spend, so this is Facebook Ads Expert Ben Heath and he's making significant cost savings for his clients by not abandoning Facebook for many of our clients.

In fact, I'd say most of us right now are seeing significantly lower CPMs. which is the cost per thousand impressions and a good way to measure the advertising cost of Facebook and Instagram. We're seeing significantly lower cpm on Facebook than Instagram, often to the tune of 30, maybe even sometimes 40 difference between the two, okay, so our third ad creation. The formula is a little surprising to me, but this is my fellow YouTuber and Facebook Ads Manager, Dara Denny, she swears by this formula and sayswhich has achieved incredible results lately, which is a long story from the founder.

Now this is going to feel like a Diary Entry, this is going to feel like a really long saga, but I've seen that by using really long blurbs, especially in the form of a Founder's story, people tend to read that because they're really interested. to see what's behind the scenes. to understand why someone created this product and in many ways it really serves as a sort of pre-landing page for your customers to learn more about the product, but not just about your product, but also the why behind your product. , which is so important. I've really seen that personal storytelling is something that really moves the needle for advertising creativity.

I'm talking about personal history, talking about personal experiences, um and being more intimate with the user about their problems, that's something that I see people really responding well to. If you can have a long story of the founder doing that, I often find that that's the ad copy that tends to do it better over and over again and this can be done in long copy for that traditional Facebook ad or you can also create a video version to use for ad placement on reels, which is absolutely fantastic right now, when it comes to creating Facebook ads, it's all about being able to test a few different ones to see which one will resonate best and ultimately , it will generate conversions for you. and traditionally it takes a long time to generate all those ads, but not anymore.

I made this video to show you my exact process for using chatgpt to create all your ads in just a few

minutes

, including the scripts for those video ads, so click here and you'll get a front row seat to how I do it and how you can do it too, so see you. there in a second