FORD Just Signaled The Car Market IS COLLAPSING!

It's absolutely crazy how stacked Ford dealerships are across the country. There are 888,246 available right now. The daily supply of these F-150s is getting out of hand. The MSRP on this one is $66,500, this May they have so many F1 150s it has taken over their service department parking lot, if I

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look at 2023 there are still 25 almost 26,000 2023 Ford F-150s for sale. Ford's net income fell 24%. Fleet sales are the only thing keeping Ford afloat right now, so are Ford's profits. which are related to retail sales to consumers were down 66% year over year and then there is the e model division which is made up of your F-150 lightnings, you have your machis, anything that is EV, look at this, so that Ford lost about $1.3 billion on its electric vehicle division and they sold about 10,000 units in the quarter, so each of these units actually cost Ford about $32,000, which is a loss, a loss of $132,000 to produce these things during the quarter, a big reason why Ford Mavericks can't be found. own for dealers A lot of them are because a lot of them were designated to be fleet vehicles, so Ford's Pro division, which is made up of fleet vehicles, they look like these white trucks back here.

A lot of these trucks and then you have delivery trucks, this was really The only bright spot we see in Ford's earnings is that sales are up 120% and one of the main reasons Ford was able to hit its numbers, so I want to show you the price of a couple of these fleet vehicles, we only have two. truck this should be one of the cheapest things they will actually ship to their fleets so this is a 2024 F-150 it's

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a regular cab and it doesn't have four wheel drive it's just two wheel drive and the MSRP is at this one is $39,500 right next door now this is a 2023 not a 2024 this is a 24 this is a 23 F-150 it is a 4x4 it has four doors and they are selling it for $53,500 I always see a lot of Ford Mavericks.

I mean they have 1, two, three, four sitting here, um now, and a big reason why you don't see a lot of Ford Mavericks on dealer lots for the consumer to actually buy them is because a lot of these actually They are designed to be sold to fleet customers to be total for many of these companies and a big reason for this is that with fleet sales, Ford just wants to increase volume, they make small margins to sell many vehicles, while in their consumer division want to make a high margin and that will lead them to want to pump more F-150s to consumers and pump more of these Mavericks to fleet buyers, buyers who buy a lot, a lot, a lot of volume, so I want to check the price of one of these. mackys that aren't selling while I'm here on this Ford lot so this is a 2023 Mustang machy premium e four wheel drive and the total MSRP on this one is $5,695 so the biggest problem for Ford on this moment is this stupid car here.

This quarter, Ford lost $1.32 billion on their EV division, so if you annualize that, they're losing $5.28 billion on these stupid vehicles and I want to check out one of these big Expeditions, so this is it. a 2024 Expedition, it has two-wheel drive and eh. The total price is $75,600, so one thing I think is really bad for Ford, since you've seen me walk around this whole time, don't you realize there isn't a four-door sedan anywhere they already They don't make cars and by doing that they've really lost some of their customer base because if there's a consumer that just wants a gas mileage car or an af

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able sedan they're not going to come to Ford so all those consumers are going to they have lost.

From Toyota to Nissan to Honda to Subaru, they won't come here for that because Ford doesn't offer it anymore, so this is a Ranger, it's a Lariat, it's only two-wheel drive, it's a 2.3 liter ecoboost engine and the total MSRP. on this one it's $45,900 and we can see one of the most sought after brands right now in the United States and what is that, that's Toyota and what's the only vehicle that we see stocked up in all of these Toyota dealerships is the big Toyota Tundra. That tells you that right now there is no appetite in this country for these big, expensive 60 70 80 $90,000 trucks, people don't want them, they can't af

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them, we have to go to smaller production, cheaper, more affordable trucks, it's okay, let's check this one out.

Very Blue XLT, one of the mid-level trims of these F-150s, this is a 2024 XLT 4x4 and it's the hybrid model and the full price, the MSRP on this one is $66,500. Here's another problem for Ford, 92% of the trucks that were made in the last quarter, were these big F-150s and I know that the F-150s are the number one selling trucks in the United States, but the problem is that are piling up at these dealerships. A lot of, you know, stuff that doesn't accumulate at these dealerships. Ford Mavericks, but they are not pushing production to cheaper trucks, which is what America wants right now.

No, they will stick with their high margin F-150s that these dealers are now starting to reject, that's a problem for Ford and I did. I want to check out one of these Lightning that is here and not selling so this is a 2023 Lightning F-150 4x4 and the total price is $74.0. No wonder this isn't sold and it's not just one specific dealership. problem I have been to this dealership many times before, not a single after

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fit, not a crazy add on that I have seen at this dealership and they still have trouble finding a place to park a vehicle, there are service centers there. new vehicle scattered everywhere it's a Ford problem the prices are too high it's a consumer problem they can't afford these vehicles and this is a huge lot so I'm not going to walk all over the place to try to find it but I would I'm guessing one of these two will probably be pretty close to the cheapest thing they have here on the lot.

I was actually wrong about this one. This is a Ford Escape. It's a 2023 model, but it still costs $42,000. Okay, this one will be. pretty close so this is a 2023 Ford Escape St lineup and the price on this one is $3,36.7,180 so this is what we're looking at: Ford's retail business is basically down 66% year over year and there's a good reason. because these trucks are too expensive, things cost too much, the monthly payments on all these trucks are too high, consumers can't afford them anymore and now we're starting to see it in the numbers. Fleet sales are good, but retail sales are absolutely terrible and Now because of this, dealers are starting to turn down assignments and that's where you see blue Ford in their retail model, that's when you start to see that the Numbers suffer because really, at the end of the day, Ford's consumer is their dealers, so if dealers start turning around they reduce allocations because these dealers can't sell vehicles to consumers.

That's when Ford gets hit, so I see this quite often, but today I'm noticing here on this lot that there are a lot of these fleet-designated F-150 Lightnings. vehicles and that surprises me quite a bit because I feel like if you're putting the kind of miles that a lot of these companies are going to put on these F-150 Lightnings, I'm surprised they want to go this route. of an ice vehicle with charging problems with just the problems that you have with the Lightning F-150s, uh, but maybe they're trying to find ways to move some of these Lightnings and maybe wholesale them to trucking service companies. fleets. maybe there's an idea brewing there because I can't sell them to consumers, maybe you buy 50 F-150s and we'll give you 10 free Lightnings with the deal.

There you go, that's the plan, Jim, call me and we'll figure it out. We'll figure it out, we'll figure it out. It's so bad at Ford right now that they're offering their dealers a bonus for every additional truck they sell above their target. I can tell you that many of these Ford dealers never do it. They are going to hit that but they are offering anywhere from $750 to $1,500 per truck sold on these dealer lots and this is something they haven't had to do in over 3 years this is how we know how bad it is because these manufacturers They can't afford to give this money to dealers for individual sales, but they are doing it to try to incentivize these dealers to put out these trucks because they are running out of space and they are turning down allocations and Ford needs them to keep taking their allocations because there it's where Ford makes its sales this is how they deliver the vehicles it's to these it's to these dealers not you and me when I buy a truck when you buy a truck as a consumer That's not a sale for Ford Ford needs these dealers to accept these trucks .

There are still 25, almost 26,000 2023 Ford F-150s for sale nationwide. The really interesting thing about this Brandon is that these vehicles are actually selling super fast, there are 27 days. The deal is because there are deep discounts from dealers and obviously no new shipments from Ford of these new 2023 F-150s, but let me go back, let's look at the 2024s, they're not cheap. Front row here, everyone 65,000 66,000 655,000, we'll do that first. one up here, a $65,000 2024 Ford F-150 and yes,

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day supply is much larger, 10x in 268 days, 3,972 of these for sale Nation, excuse me, within 100 miles of Detroit, Michigan, only 668 have been sold in the last 45 days but you came here to get the monthly payment data man let's take a look at the starting price when you add the dealer dock fee, title fee tax sales and registration would be $69.364, the monthly payment on that holy canoli is $1,400 for a monthly payment, so I found out that these sporty Broncos are some of the most affordable vehicles that Ford actually has for sale, you have your exhausts too, but this is a 2024 Big Bend Sport Bronco and it is a 4x4 and the total price is $33,500 for manufacturers.

All these dealers are going to start suffering, all at the same time, they are going to say, you know, Ford, I can't take any more trucks, I'm already full to the brim, I can't take any more, stop sending me trucks and that's when Ford starts to hurt itself very, very badly, and a Mustang can't leave here without checking a Mustang for you. This is a 2024 GT coupe, it's the 5.0 and the total price is $44,500, so I'm. going through the automotive news here, we, we, we go through these different outlets or whatever to find stories to report on things that are interesting, things that I can give from a used car perspective and just things that I notice at the observe the market.

I stumbled upon this little, uh, this little nugget I think is funny, it says that the Mustang Mai scoring pricing problem obviously across the market no matter what car we're looking at, there are pricing problems at all-time highs when it comes to MSRP prices for cars, no It's not the story, but that's the headline, but down here it says Mustang sales have increased since Ford announced price cuts for the current 2023 models, so they've made price cuts and that has increased their sales figures on these Mustang Machis. since these cuts were implemented, they recorded a 64% increase, which they say, a 64% increase for the Maki in February.

Increase is a very strong word when you're just looking at percentages, that's how you can skew the numbers, you can use percentages or you can use actual sales figures or whatever, but the macky Mustangs weren't selling well, so this The increase increased by 64%, so they went from selling like two a month to selling three a month and now there is something that big. It's funny because they don't need a 64% increase in their sales volume to really move them, they need like 15,000 for maybe even a lot more than that because they're just not selling MS at all, so this 64% increase still doesn't get them It's going to move, move the needle, it's just funny the types of wording that's used and don't get me wrong.

I really like automotive news, you have to take your information. The biggest thing they say when they use something like increase, I mean, it would be more accurate to use the actual numbers and say, "Okay, they sold a lot more and it's still not good, they're an industry publication, great reporting, you just have to take". a lot of these things with a grain of salt, because they are biased towards the distributor side, the manufacturer side, for whatever, they are not, this is not a consumer publication, so anyway, I thought that it was fun. to see the wording behind the explosion, the increase in sales of these machis, but I guess if you go to your local Ford dealer, they would still like you to take one of those moys off their hands even in the middle of the uh The Surge the increase in demand uh for these monkeys this a lot and I'm seeing a lot of it in this lot right here I'm seeing a lot in this lot right here a lot in this lot right here one of these moies while we're here they're not selling there's no face on the back of them NOPE, let's talk too much, enough of that, absolutely stacked, look, we gottrucks from there to down there that's stupid