Film Theory: How Disney+ is DESTROYING Streaming

Hello Internet, welcome to Film Theory, the show that's here to remind you that YouTube and Chill is a great financially responsible alternative if you can't afford Netflix after its latest price increase, if you haven't already noticed that the

streaming

situation subscription video is getting pretty. Very complicated here at Team Internet, most of us already know that the rise of

streaming

subscriptions has ushered in the demise of cable television, and forty-four point three million American households have already cut the cord in in case you don't know what. the chord is no longer referred to because at this point it is very old fashioned, yes there was a plug that came into your house to connect to your television that gave you extra channels, it was crazy and now those cables are being cots for those of us who we are thrown into them. the real world in the middle of a recession absolutely understands why this is cable, it's incredibly expensive and those prices keep going up even as the best content flees to subscription platforms and forces people to buy tons of crap they don't buy.

I don't want to just understand a couple of things they did when streaming first came on the scene a decade ago. It was a solution to both problems to not go all Grandpa Mapp had with you, but when I started watching my girlfriend's Netflix subscription, I mean ordering Netflix for myself as an adult cost me $7.99 a month , there are now several different plans and they max out at $16 a month. Come on guys, I make you wish for the good old days, but not the two old days you're in. Back to cable TV territory, but like the old days that are after the days of cable TV, but before the days that are now basically when Netflix first launched, okay and now, In 2020, everyone is rushing to see streaming and the benefits of Disney and Apple.

The perks of TV and pretty much anyone else with a hankering for gravy and a plus at the end of their name is joining the gold rush, there are even more big names like NBC using peacock and Warner Media's HBO Macs on the way and if you think this is going to end well with dozens of streaming companies coexisting in harmony, think again about the battle against the death of the streaming service, so Verizon went to 90 and Yahoo shouted, this is just the beginning, it is estimated that there's twenty-four point eight billion dollars available to take these Services are desperate to do anything that will make you come to their service and watch without time my friends got Netflix deals.

It is a very achievable goal to make things even more competitive now that all networks are territorial. Gone are the days when Netflix can just sit back and simply serve up hit NBC shows like The Office or hit Disney movies, now the NBCs of the Disneys of the world have their own streaming platforms and are taking back their content and making sure they don't come out and play with the other neighborhood riffraff streaming services live or die based on your content library, there is only one company whose library has been known and easily marketed for the last 50 years and that is Disney, but it is the La Little Mermaid and Lizzy McGuire of the world enough to crush obsessive hits like Game of Thrones the good place and nailed is the last just me Nicole Byers is a gem and a state of mind at the same time ok no my friends the question I ask today is who will win the streaming wars in In an ecosystem that is overcrowded and oversaturated with cash-starved consumers who will survive just fine, it turns out that we didn't have to guess who is poised to win the streaming war because there is plenty of evidence pointing us in the direction correct and While it might seem like this is just a question for business nerds, think again, my theorists, if the streaming service you subscribe to isn't at the top of this list, you better start Stand up for your favorite shows now, otherwise they'll likely leave.

The path of the world's silent movies and VHS tapes forever lost to media history You might also find out now if your favorite streaming service is going under so you can start your online petition to save whatever your favorite show is . Tiny House Nation Cable TV Peter in the last 10 years because the prices are so crazy that they have become unsustainable but, ironically, the streaming service wars probably share some similarities. The costs of each of these services are rising even as the content on them is becoming increasingly fragmented. has had four price increases even amid the loss of some of its biggest shows, as recently as last year a comedy fan in the US could watch friends at the office and it's the new black Netflix , all in one place, for the low price of $8.99 per hour. month, but now those three shows are spread across three separate streaming services and to surprise you all, today you're shelling out a whopping $35 a month because the shows are spread out, which also means the audience is spread out increasingly.

It's called isolation. making people often not watch the same shows as each other, meaning that massive cultural events where everyone gathers to watch the latest season of something or the final episode of something simply don't exist in 2020, also means that spoiler. alerts now have to exist in perpetuity, and I personally find it very difficult to choose streaming shows to cover here in

film

theory

. I mean, how is a guy supposed to choose shows to cover in this series with so many ridiculous broadcasts? services available, if I were you I'd be watching Bojack Horseman on Netflix, but there's a chance everyone is watching.

I don't know Midsomer Murders on Acorn or some nonsense, that's why I have to do this episode. I have to know. which service will survive and I'll tell you about it so we can all be on the same page and plan the episodes on this channel accordingly, maybe this is just another episode of selfish Compton after all, so with all that being said, let's get into it the numbers. And find out, it's easy to root for the incumbent here, Netflix, not only as Netflix, the current market leader with an 87 percent penetration rate among us among top video subscribers, but Netflix is ​​still projected to take first place by a wide margin in 2024.

Now I know what everyone is thinking: penetration rate is a funny term and I agree, but penetration rate is also a metric used to describe market share in the streaming market, basically of everyone who has some type of digital streaming service, 87% of them have Netflix. This compares to companies like Fine Video with a penetration rate of 53% and Hulu with 41.5%. Netflix has also shown that its huge market share is not easily shaken. Some experts predicted that Netflix could lose up to 25 percent of its subscribers when Disney Plus launches. but he lost almost none. Netflix reviews and ratings are higher and better than Amazon.

The Netflix app is downloaded much more frequently than Amazon videos and certainly no less. Netflix develops original content that is nominated for top industry awards, dozens of Oscar nominations, and more than half a dozen Golden Globes this year alone, according to Variety In 2019, the date has to choose their favorite shows on Netflix. Users surveyed put Orange is the New Black at number one and Stranger Things at number two, topping licensed shows like The Office and Friends. I clearly see this as a way forward in 2019 Netflix spent fifteen billion dollars on original programming, which is more than Prime video Hulu and Disney Plus combined in 2019 Netflix released on average more than one new show per day, the TLDR here is That this date night giant isn't going anywhere at least until he starts running out of money.

The first problem with Netflix is ​​that it is spending so much money on shows for so long. Netflix wasn't even profitable as a company it is now, but it spends the vast majority of its revenue coming from new programming, meaning it has no room to survive a few tough years if things start to go wrong. Netflix is ​​not in a position to sustain itself. Furthermore, Netflix in 2020 will no longer be able to. To do what it was intended to do, it was supposed to break down barriers and access to entertainment so that people wouldn't have to order cable packages with 600 channels just to be able to watch four of them, but now with so many streaming platforms available each. guarding the early 2000s comedies like little Network dragons atop its pile of gold, the walls of TV viewing are higher than ever and shows are now broken down into even smaller segments so our old comedy fan can watch all three programs. what they want, they have to buy platforms with a lot of things they don't like, that's no different than cable, it's not Netflix's fault, but the media landscape has put it in a position that it can no longer occupy the entire field. now Netflix has to do or die, it has to create its own shows that are big hits or else it will fall apart when it starts to fall apart, it will fall apart quickly, so Netflix has a chance of being the winner here, at best. cases, they are rare, I mean. just look at the other contenders, namely the $254 billion flying elephant in the room.

Disney sure Netflix may seem like a giant in the streaming space, but it is a frankly insignificant company when compared to Disney, Amazon, Apple and the other conglomerates that are much more diversified in the business, don't they essentially do ? Netflix cannot afford to have a bad year in the streaming market because subscription streaming is its entire business model. You have to be successful now and you have to continue to be successful in the meantime, giants. like Apple, Amazon and especially Disney, they can all play the long game because they can afford to play the long game.

Subscription streaming is just a fraction of their business models. They have money flowing into their hands from any of the other dozens of things they do. but you know some people are just blessed like Disney, a streaming service that doesn't seem like it needs to play the long game at all. Disney Plus attracted a staggering 10 million subscribers on its first day, bringing its penetration rate among subscription video customers to 5. percent on day one — that would be like 5 percent of all viewers. of YouTube who subscribe to a channel on the day it launches, and Disney is reportedly very committed to its streaming plan.

What Disney CEO Bob Iger said last February: Streaming apps are now the company's number one. priority and quote also Disney has 61 shows in development looking towards the Netflix benchmark and at the same time does not pay any licensing fees as Disney owns everything in their vault, this becomes an even bigger business when Disney is compared to companies like Amazon and Apple, also huge. companies in their own right, but not entertainment companies, first of all, Disney has decades of audience research data and fan bases for everything from Moana to Iron Man to the Mandalorian. Meanwhile, the tech giants are starting from scratch in entertainment and hoping for Amazon's customer data on people. who bought cheese graters last year somehow translates into viewership for America's Test Kitchen finally let's not forget that Disney Loki has streaming services up and running, not just one that already launched ESPN Plus last year is in control of Hulu following its acquisition of Fox and owns the Hot Star streaming service in India, meaning it has a large international stake in The Mandalorian.

Their new experimental series became the most in-demand series in the world at the time it was released, so they are clearly putting their experience and incredible knowledge of the fandom to work like yesterday looking at it this way Disney looks like Thanos, which yeah, and ironically Disney also owns it, but wait a second, we have another problem here, the way Disney is structured with their multiple streaming services, it seems like we're headed towards a real B word. Oh yeah, you heard that right, we're headed back to the package, the famous cable service package that would force customers to dispense channel packages with all kinds of garbage they didn't want, from RFD-TV, the agricultural channel to retirement.

Living TV and Puppy Channel, well the last one sounds good but you get the idea, when I tried to buy internet cable companies they still trysell me packages with a home phone line and I have to avoid hitting myself, I mean packages. are the worst, but Disney is already heading straight back into the package fest with its line of Disney Plus Hulu and ESPN Plus returning to the days of cable faster than you can say Disney deja vu, I mean, for the last two years , Disney has really been tapping into nostalgia for the Bucks, but in this case it seems that Disney themselves are nostalgic for the business models of ten years ago, but it can't be right, leave the days of cable behind, we are a new generation innovative media consumer, it has to be someone who can win this war for us school kids who were too smart for cable or who are too poor for cable, but they say we're too smart for cable, what's up with Amazon Prime, what about Apple, Sony, NBC, unfortunately, while they all are?

Backed by really strong companies, they are all plagued with their own problems. Amazon Prime and Apple seem like mega contenders at first glance. Both are backed by massive companies that would be successful with or without streaming entertainment, meaning they can afford to play. For a while without needing a big hit, Apple isn't worried about razor-thin margins like Netflix, but unfortunately many of the tech giants are entering a realm they know nothing about, don't have deep content libraries like Disney, and don't. are. Having a large entertainment customer base like Netflix, it also doesn't help that these services have some of the most complicated interfaces with some of the worst controls in the industry.

It seems petty to say this, but the fact is, you can tell Amazon. You don't understand entertainment customers just because of how poorly your TV app works, I mean what do I have? That I do not have? What do I have to pay to rent? This is like the worst Amazon system, it's miserable and I'm running out of books at this point because it's so bad I've been so frustrated so many times trying to watch Amazon shows because every season is its own thumbnail for some reason why Why don't they house them together? Why is the buy or rent rack one of the first? shelves that are presented to me as I'm scrolling through your app, why would I choose to pay for things that you're just tying me to things that you don't actually have available to me and how hard is it to make a functional app? fast forward and rewind button I mean you're still using the double arrows too fast like I can't tell where I stop at any time it's so bad oh wow I had a lot of pent up feelings there that I just came out I feel clean somehow way oh yeah Oh, Amazon and Apple are just not fit for this war.

I mean, the same goes for places like CBS Online and other networks, even if you're willing to settle for their smaller list of good content. lucky to even be able to find what you are looking for, most of these other streaming service competitors are trying to catch up on all fronts, they are trying to catch up to develop their product to a usable standard that they are trying to build their user base so that everything is sustainable and they are starting with smaller content libraries, it is a lot to ask of any service to surpass that and content is not cheap my friends, I mean, we are cheap in

film

theory

here. but you know, that's not saying much, so Disney wins, Netflix has a chance as long as they keep dancing and the little ones fall by the wayside.

Well, let's consult with the experts. The observer has a fairly complete diagnosis of the situation. space that concludes with the following quote: some combination of Netflix, Disney Plus, Amazon Prime video and YouTube TV will prosper. Apple TV Plus, Hulu and HBO max will survive, although not without problems, and CBS all access and peacock will struggle to keep pace and the quote mostly falls into line. With everything we just discussed, individual networks won't be able to keep up with places like Hulu and Apple could keep up because they are owned by Disney or just a tech giant and the winners will be services like Netflix. because they had the first-mover advantage and Disney Plus because it's Disney and Disney doesn't lose anything right now.

The only outlier here that we haven't mentioned is the one that I assume we all spend a lot of time on, but Don't think too much about this YouTube TV race, that's right, YouTube TV is the wrinkle in this whole business that will wipe out all the competition if they're not paying attention, so let's talk about this relatively new horse in the race, as opposed to services with a narrow focus. from networks like CBS or NBC, if YouTube TV aggregates many shows from many different platforms and allows you to watch them live while they are shown as regular television or save them to your library, we can watch them on demand, like Your Netflix library is unlimited and never disappears , so you can essentially save everything that's on TV until you have a library quadruple the size of any other streaming platform, and YouTube TV has plenty of channels that regular people actually want, like news. and sports and Keeping Up with the Kardashians with that system, we can already solve some of those Netflix isolation problems that we talked about before because it channels normal television into the service and it also doesn't depend on a static library that it has. to build everything on your own like Disney, plus you get new episodes 24 hours a day while the TV is still streaming and you also don't need to bundle because it already comes with things like ESPN.

I would know because YouTube TV desperately wants me 30 years. old white man to watch football. I don't watch football. I don't click on it when you send it to me at the top of my subscription feed. Please fill that wasted screen space with something you can actually think I'll watch. Chloe's latest fashion release or Infinity Train for the umpteenth time or JoJo's Bizarre Adventure because yeah, that's where I watched it on YouTube TV and it's fundamentally different from other streaming services because it's also ad-supported, which means it's not just dependent on subscription revenue to make a profit.

No, it may seem like it's a trap, but apparently users don't care because it has become the fastest growing live streaming service in the last year and continues to attract users from all over, on top of all that, it What everyone overlooks here is that YouTube is not totally separate from YouTube TV, in fact this same channel is approved for viewing on YouTube TV. Look at my mattv2099 that you two did and also Google and Alphabet, the company that owns all of them, YouTube raised fifteen billion dollars in advertising. Revenue from last year alone, on top of that, YouTube focuses on a metric that is overlooked on many of these other platforms: the two magic words, watch time.

YouTube TV has two million paid subscribers, but the main YouTube has two billion monthly users and also has 250 million. hours watched daily as cited by IG com, people spend more time on YouTube in almost all major global economies, excluding China, than any other video streaming site. YouTube has the ability to funnel users to YouTube TV from an entertainment platform they already love based on viewing. time that dwarfs literally every other entertainment medium that exists in the world, like I said, people aren't thinking about it, but YouTube TV is a massive contender in the race and to top off all its other features, it's totally usable Remember when I said no. one can find anything on Amazon Prime that CBS online is annoying to use, well YouTube TV is not.

I can use it. My father-in-law can use it. My grandfather can use it because it looks a lot like normal television from before. cable has a lot of channels and watch most of them has commercials it's $50 a month wait a minute YouTube TV is just cable again YouTube TV is just cable it's just a bunch of channels and I can switch back and forth between them and yes it has an unlimited DVR feature or whatever but damn they got me again and here is the moral of today's streaming wars theory my friend whoever wins we lose the streaming wars it seems really exciting, everything that is happening with all these platforms showing If making the headlines seems innovative, it seems like entertainment is in full swing, but the truth is that those who are prepared to be the winners are prepared to win using exactly the same tactics that cable companies have used since the first television service. in 1972 it was called local box office or HBO for short when it first came out in 1972 it cost $6 a month it worked by adding the rights to movies that otherwise wouldn't be washed or worried about sound someone you know the history of cable is Quite frankly, it's worth its own episode, but for now suffice it to say that no one, from Amazon to Hulu, Disney Plus to YouTube TV, is reinventing the wheel here.

Ten years ago we were at a juncture where we could have reinvented entertainment or taken a completely different path. But between ad bundling and content isolation behind many paywalls, we're quickly heading back toward a future that looks like the past, when the dust settles and the streaming wars finally end, it doesn't look like it's going to get any less expensive. or less fragmented, well this time there will be some differences, surely thanks to the fact that Internet viewers are at least in a better position to make their opinions heard, as well as an entire panel or a company if they make a misstep that said another ten years later. line and we are likely to see most of the small players absorbed by the big ones who will only have each other to compete using many of the tactics we have all seen before and where will I be okay still shelling out for everything because I seriously have to see everything for this channel, it's completely ridiculous how many shows I'm supposed to know about nowadays.

I was hoping the streaming wars would curtail some of these, but in the meantime, guess knots, remember it's all just a theory a movie theory now if you'll excuse me I have to go see the end of Bojack Horse