Expert Jeweler Jason of Beverly Hills Shows Off His Insane Jewelry Inventory | GQ

I told him to give it back to me so I could have it for the session. The drink I promised once I'm done with GQ will come back to you. Hello, my name is Jason or Alphadon. I'm the CEO of Jason of Beverly Hills. He is the go-to

jeweler

for some of the world's biggest celebrities, athletes, socialites, royalty, this is GQ on the rocks. I have always made very crazy and over the top pieces and have had many clients who have made ridiculous requests. Listen. We have made diamond door plaques or live Michael Jackson hangers. I received a request from a customer to make a diamond fish tank.

We did it. We had a key request from a client who asked for a huge head of Jesus but instead of Jesus he wanted to have his own face on there to which I had to say it's not sacrilege I'm not going to do it the two things I love are being creative and meeting new people and I chose the best job in the world because I can do it. Sometimes we both have different celebrities who come to bring us their watch collection and ask us to put our touch on it, and this particular watch was owned by Ted Drake and he gave it to us. brought and says: I just want to go crazy.

I want to do something that no one else has done, he said, like what are some of the rarest and most expensive stones that you can find and I told them you know the pinks and the blues are the rarest and definitely the most expensive. Someone like Drake when he hears that no one else has it, he'll go for it so these are all natural pink diamonds these are all from the Argyle mine in Western Australia and it's one of the only mines that produces these pink colors, They cost over half a million dollars for just The diamonds from that particular mine are supposed to be fully finished in 2021, so naturally Pink's prices have gone up considerably.

We actually have a working 18k gold ring lighter with 7k diamonds all the way around and guess what you could light? your cigarette your cigar anything else you want to smoke this will be able to take care of it it is made up of around 17 different components that must be assembled and combined perfectly for it to work the way it works of our pieces we make I like to make a very limited edition the worst thing in the world you're walking down the street and you see someone wearing the exact same thing you're wearing this particular piece we're only doing five and that's it, I don't care if we have a line in front of our stores with more people wanting, we really want to limit production to five pieces.

This particular piece costs twelve thousand nine hundred and fifty dollars. The lighting liquid includes our diamond lock. key, you have 18k gold with flawless baguette diamonds and round diamonds on the key, the key actually opens the lock, you take it out or lock it again, it's probably not TSA approved, but who knows something like this. You're looking at around $35,000 this. One is not so bad, but I have something for you that will have a high price later. Okay, what I'm going to show you here is something very important, something very different, something very rare that you won't see many. times in your life, if one of my very, very rich foreign clients, who happens to be an oil family, called me and said, I see all these rings that you're making for these different celebrities, but I want to do something that just demolishes completely. anything I've ever done before, so we went and got a particular stone, the only one in the world with these exact specifications, a 30 carat diamond, there's only one, this is one of one, there's no other but this customer in particular.

They demanded that this is more than five million dollars in this single stone. We will use this stone to build the craziest, most out-of-this-world men's pinky ring in the history of men's pinky rings. In fact, let's take this ring. and like many of our things we went through a whole design process, we are finishing it now, this stone will be placed in the ring next week and I will fly overseas to make the delivery, our team is designing it on the computer now so you can see it because it's super cool, let's see the design. I want to show you what it looks like, so here we are making a 3D rendering where we are placing all the stones as they are.

It will be fixed and we will place it here so we get a realistic picture of what the final product will look like, but what makes this ring so unique is the message on the side for everyone that your ring says. You have money and listen, if you're going to spend six million dollars on a single ring, I guess you could write whatever you want to write, so these are also men's pinky rings that are a little different. This one has six carats. Elegant yellow with all pear shapes 18 karat gold Six karat yellow Certified something like this You're looking at around $300,000 here We had a client who approached us and wanted to make a ring that looked like the outline of the city center .

Los Angeles, the streets and the map, and I really love the mosaic setting we made, so we designed this ring setting that has diamonds around it in 18K yellow gold, all flawless diamonds with baguette, hasher, princess and round cuts . around the entire mango, I really enjoy Astra cuts. I feel like those are my favorites right now just because not many people use them and we actually used those particular cuts on the large OBO Owl for Drake and that's why he loved it so much because he wanted to have something that didn't have the same type of diamonds that everyone else wears.

I was fortunate enough to be able to start making the Lakers championship rings in 2009 and then the last three Warriors championship rings I was able to do them as well. The last two rings, when you're building a ring for a championship team, you have to make each one of them happen, each and every one of the players, the owners, the fans and you need a ring that tells the story of the journey through the What happened to that team? That particular ring, this is the 2017 ring that went down in championship ring history as the most diamonds in any championship ring in all four major sports.

We have more than eleven hundred stones in total, more than 11 carats of diamonds in 2018, we feel that we need to improve ourselves, so we created this ring. Some of the players really like blue. Some of the players really like white. Since it was a back-to-back championship, I thought it would be something unique to have a reversible ring. up so if you actually see here this top clicks you can change the blue to white and put them back and that's it so this is the Dunamis swagger and it was unique because it's a forty six millimeter case and it has diamonds floating. the inside has eight, but it has channel set bezel 18k white gold Made in Switzerland July 27, 2015 14 days and kind of the DNA behind our brand and one of the first things I did when I started designing pieces.

I really fell in love with how floating diamonds look when they're not inhibited by any metal or set in gold or something like that. I just love loose floating diamonds. I thought they had tons of glitter. He is in constant movement and that movement gives him a little. There's more life and it's over the years than we're known for, so here this is our signature connected collection and I really felt like they're all connected in some way. I have friends from all walks of life. I have friends who are. older, younger, from different backgrounds and different religions.

I mean, I originally made it for myself. You see, I'm wearing the bracelet here and a lot of people really enjoyed it and it's been one of our best sellers, now the one who started the business is me. just being creative and trying to design things that I thought were cool for me, this is actually my personal set of diamond keys. I created this 18k yellow gold with flawless white diamonds adorning the key ring and a hook, and over here I could just take my keys and they're basically uniform, they fit each and every key that you have, so I could put the keys to my office.

I put my house keys in and I just click them here and put them in my pocket this way I can travel in style. I'll tell you what's already terrible if you lose your keys, but if you lose your diamond keys, that's even worse. I have my own wedding ring here, my wife makes sure she never forgets it, she always wants to make sure it's on. a problem of being very restless, my children came home one day with those fidget spinners. I couldn't, I couldn't get rid of them. I loved. I kept using them so I made my bridal bed a Pichet spinner where it just spins.

I do this with my fingers so I sit here all day and instead of biting my nails or something else I can use my ring as a therapeutic device. This is another interesting piece we created, it has an Egyptian theme and it's just something I was inspired by I traveled to Egypt I came back and on the plane back home I started designing different things and this is our Nefertiti pendant, it's Nefertiti and it has the hieroglyphics on the back and it has a very architectural shape 18 carat gold flawless white diamonds, you have a total price of 15,000.

You know, what makes this piece unique is that when I was in Egypt I was able to get some sand, I brought it and incorporated it into the piece, so instead of fluorine ions we have floating sand, it's something different, it's memories. from when I was traveling and whoever uses that kind of feeling, that kind of spirit behind it, we often love doing collaborations. I love collaborating with other creatives and this is with the Alba series, an artist and a client of mine for the last ten years took the all-knowing painting she had done and created a limited collection of 33 pieces, each of which comes with its own hand painted box obviously or this depends and it is made up of seven different pieces and you can see that it is built on the back with a serial number that lists one of 33 or two of 33 flawless white diamonds that circle a just over a carat.

It's one of my favorite pieces. I also love the colors. is what brings it to light here, a gentleman named Chris Stamp and I got together and wanted to do a collaborative effort to create a capsule collection of

jewelry

that is not necessarily something you would wear, not a bracelet, not a ring, but something that may be more of a piece of art something that could sit on a desk on one of our pieces we've made here it's a Lego set all of these are working lip pieces 18k white gold with diamonds all flawless diamonds here each and every one comes in a set, it's a limited production of 50 sets and will be released later this year, something like this, you're looking at around 25,000, yes they all fit together, yes you can build your own little robot, so this one It's our diamond syringe pendant was also a collaboration we did with Marcus Molinari.

We also have a ring. This is part of our addictive collection and is a kind of word game. It has floating rubies in the center. 18K white gold over 2 carats of white diamonds. is making the rounds and it's just a fun piece along with other addictive collectibles we've made, we've sold pieces like this to Rihanna and Katy Perry as hangers, there's Lindsay Lohan's buys, so we've had countless celebrities who really have really brought to our creativity, we all have a vice and it doesn't necessarily play with the drug aspect, it places the ideology of addiction, whether you have a shopping addiction like my wife, to be honest my addictions have always been diamonds , my addictions always. be creative so this really embodies my creative spirit, this collection in particular, a lot of people don't know that most rubies are more expensive than diamonds when you come across high quality rubies and you see Burmese rubies and blood red dark dove rubies you are starting to see Hollywood and entertainment is that we really accept it, we recently sold a green emerald ring to Big Sean and ASAP Rocky, we are doing a whole collection with it, a necklace for him with different colored stones, so we are receiving many clients who request that from us.

Didn't you see that five years ago we were known for a lot of extravagant and over-the-top engagement rings and like everyone, at one time or another, we usually have to blow that up. important question: will you marry me? I love being part of that process. I can sit down with my plan and create and design a ring that truly embodies the taste in the identity of the person I'm proposing to, so this particular ring, here's a 17 carat stone, you're talking color H , vvs1 clarity with all the setting that comes around here and you're looking at a price for something like this that's approaching $1 million when you present a ring. you're not waiting for an exit that's for sure, we have a client who came to us and wanted to get all one carat BS and GI certified white diamonds for an 18k gold cross and necklace and you're looking at over $600,000 for thisnecklace in particular.

It's really something special here, just being able to get the stones and get each stone exactly the same color, the same diameter, the same millimeter, the same clarity and combine them and grade them together, that's a task in itself. People don't understand how much work goes into not only designing these pieces but also sourcing them and finding a 30-carat diamond like this. It's not something you make a call and you get it, it means getting on a plane, it means traveling around the world. It means going places you may not want to go, you have to explore the earth to find the right diamond for your client.

I have absolutely no idea when I design something if it is going to sell or not and to be honest I really don't care. it matters. I started making these crazy pieces just because I could and it was fun and I didn't think anyone else would do it. enjoy it until that first day eight years ago when we opened our store and had customers come in and buy pieces I thought they would never buy. I realized that it was incredible.