Crazy Egg How to Analysis your Snapshot Reports

Jun 07, 2021

Hello and welcome to Crazy Egg. Today I'm going to go through a couple of

snapshot

s and give you a quick overview of how you would use our

snapshot

reports

to analyze

your

page, so when you open

your

report for the first time, you'll be taken to the page. report panel where you are looking at the heat map report, as you can see when I click on the report, it zooms out if I click on it again, it zooms in again so I can see a part of the page and scroll down a of the things that The first thing I like to do is delete the layer with the scroll knob in the heat map report.

I like to click and then try to center the page so I can see the full page on my screen and what I'm looking for is Where are the hot spots on my page? Clicks occur in areas where you would expect them or clicks occur where I know their dead space. In this particular example, most of the clicks occur exactly where you would expect them to be on the page. I can click again and zoom back in and get a more detailed look at where those clicks went. The brighter the color or closer to white, the more popular that item is.

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crazy egg how to analysis your snapshot reports...

Clicking on these blue clicks is what we would consider single clicks, not a There are a lot of clicks in these areas, but enough to shade them blue. The next thing I like to do is go to the displacement map report. Now the scroll map report will show you where visitors stopped scrolling. Something in that area got stuck. attention and then we color code it to show you how many people stop in that area so you know what catches people's attention, what attracts them, so the first thing I like to do is find my average fold in a report, anything that is above the average fold. is what visitors can see regardless of screen type without scrolling from here.

What I like to do is zoom out the center of my page and here what I'm looking for are the planes of color so I can see from here up, it definitely catches people's attention. Compromise, I can see a little bit of bleeding through the green in the blue area here and then I can see that this area has gotten colder, it's blue, but it picks up again with this green and then I'm just going to pan over a little bit. more so we can see more of the page and then it turns blue down here.

Note that I haven't used the term leave and that's very important when you're talking about the heat map when you're looking at your

crazy

egg snapshots if I zoom back in and go back to the heat map and now turn the layer back on with the heat map. scroll so now I have my scroll map on the left side if I scroll down to some of these blue areas the reason I didn't use them the term dropout is because you can see in this area yeah the scroll map is blue, but according to the heat map, there is quite a bit of activity signing up here to subscribe to our email newsletter, so the importance here is popularity. is 27, so if you take 27 and multiply it by the total number of visits that have been tracked while the snapshot was collecting data, that is the number of visitors that viewed this area of the page and of those visitors there was quite a bit of engagement here and Even with these light blue clicks, it's the same when we go down to the bottom of the page, only eleven percent have made it this far down the page, so eleven percent multiplies the total number of visits again, but as you can see this number. two and the pigmentation is white so it gets clicked on a lot, the last one bleeds red so it's the second item clicked along with three and ten which have green so although many visitors don't scroll down to the bottom of the page, those who have scrolled down are clearly engaging with the content on the page, so it's something to keep in mind when analyzing both your heat map and scroll map report.

Now you can go in any order when viewing these

reports

. I don't have to go from left to right or right to left. I prefer a different kind of order in which I'm explaining them and it all comes down to what question they're trying to answer as to which report is best. to look at, the confetti report is the report that shows you the aggregation of all the clicks that have been made to your page and then we give you a filter of 25 different filters that you can use to get a better idea of who the people are. or the groups of people who make these clicks, so by default we are in reference and if I wanted to focus on everyone that comes from, let's say Google, regardless of the country, I can look for patterns to see if the traffic from Google and I Just I will minimize this if Google traffic has regardless of country, people click on the same area.

Now I keep referring to the country and that is simply because Google has specific domains for each country. If I wanted to know specifically about the country, I would use my filter to come. to the country and now I can search for, say, France and even though I'm not doing any marketing in France, I see if people coming from France are clicking on significant areas, so clicking on the logo is not as significant, but I use the search field. in the links see if they're signing up, they're not signing up, so you might not want to spend extra marketing dollars to send people targeting people in France just yet, but it's something I can keep an eye on, so that It's the confetti report now. overlay report that I usually use in conjunction with the list report.

I prefer to go to the list report first and the list report is the most technical of all our reports. It will show you everything that you can see visually in this report on this page from your website and sort it from the highest number of clicks to the lowest, it's technical because we use the item name and give you the item type, so, Depending on how your web developers have named their pages, these names may be easy to read and understand or they may be a little more technical, the non-visible tab collects all the data about the clicked and unclickable elements. see visually on this page, so for example we have a tab system here if a visitor came and clicked on all. time tab, a new list of links will appear in the section where I move the mouse.

Any clicks on those links will appear in no-show, so anything in a dropdown menu, a tab system, an accordion menu carousel, we track all clicks even. If you have hidden your popups or your banners from your snapshots, we are still tracking clicks on those elements and you will find that the information in not visible, both tabs combine both tabs and sort them from the highest number of clicks to the lowest level and This is where the link to the overlay report comes in. Anything in blue is visible on this page and is also a hyperlink. If I scroll down the list a little bit, anything that is gray-white is an item that was in the non-visible tab and I'm just getting the information I see before using the hyperlink that will take me to the overlay report.

I will point out another thing if you have a high exit rate on your website. Either Google or Adobe Analytics told you that or you're not using either of those tools and you're wondering if doing the list report in both tabs is a really good way to determine that what's going to happen is usually the top 10. All the rows will be type link and that will tell you that people are leaving your page. You can now evaluate whether that egress rate is a good egress rate or a bad egress rate by looking at the link type.

A good exit rate from a page or website is opening a tab on the same page, a good exit rate and it's really not a real exit rate at that point or you're sending traffic to another website that you have a relationship with. relationship and you have some kind of agreement that could be a good exit rate in that case, if you don't have any agreement or agreement with that other site that you are sending your traffic to, then it would be considered possibly a bad exit rate, so Now we'll focus our attention on the report overlay if I click. here I know there have been 701 clicks on current accesses, but you know I forget where the current accesses item is, so I click here and it takes me to the overlay report and it takes me directly to that item and gives me I have an expansion, so when I click on this plus sign I get an expansion where I see the same filter list of 25 filters that we saw in the confetti report, so now I can drill down and learn even more about the people who specifically clicked on this item certain.

So in the heat map, you can see what the most popular items are clicked on; in the overlay in the list report, find out what is the number of clicks that occurred on that item and dig deeper into who are the people who are clicking here now the overlay report has a lot of power and I'm just going to skim the surface here the overlay report like I just showed is a way to drill down and find out what's happening on a specific item prompt I have this filtered live, anyone who comes and clicks on an item on your page that does something for them, open a new tab, let them search, open a new page, anything that is actionable is classified as a live click, others are those clicks that happen. in the dead space that there are no links to or you will hear me start using the term missed opportunity clicks.

Note that there is great value in paying attention to missed opportunity clicks if I live again and focus on this link. I had 10 clicks on this link which we thought was pretty powerful. When I go to another and look at the previous paragraph, I see that I have 53 clicks on this paragraph, but clearly there are no links, this is an indication that the visitors who are reading want to get more information related to this paragraph. Here I have the opportunity to further optimize this page by placing it in both tabs, which combine live clicks and other clicks.

Now I have a great UI design report if I go up here to search and I see that there have been 665 clicks in my search field which is great that's what we want but then I start looking at these dead clicks and I notice the border, the red border is around my search field, but this gray border shows white space outside of my search. In the field area now there have only been five clicks in these dead spaces, but as I start to dig deeper and look, I have another 13 clicks in this larger area. Now I'm at 18.

Again, 18 compared to 665 is not significant. until I get here from the title and see that I have 318 clicks of people clicking here, this is what we would call a missed opportunity to provide a better experience for visitors and make it easier for them to search, so it's really good. report to look at design features where you can tweak things and make it a little bit easier, so those are our main reports. I'm going to move on to another snapshot here and one of our most recent reports that I want to talk about is our page. performance report, so looking for an icon that looks like a bar chart here is on by default, but if I click on it, it will turn it off and I can click it again to turn it on, so this is a performance report of the page you were crawling. data at the same time as the snapshot was tracking data from all of our other reports and gives you an idea of the visitors who were tracked and what their experience was from the page performance level, so you have the average page load, shown roughly on average in Here's the slowest page load, so the person who experienced the slowest page time was six minutes and nine seconds.

At this point, when you see high page loads that concern you, the next step we recommend you take is to use Google Lighthouse and run that tool. on your page to learn more about how to optimize the page, the additional rage clicks on this particular page are quite high or low. A rage click occurs when a visitor clicks on the same item multiple times in less than two or three seconds to get more information about it. If you click rage, you can go to the confetti report or the overlay report. Clicking on any of these links will take you directly to that report and open that filter so you can get more information.

You can also see videos that were made during the capture of this data where Angry clicks occurred, dead clicks is an overview of how many people click on areas where there are no links, it does nothing for them, it does not take them to another page , like anger clicks, you can click to see the confetti, overlay or video. recordings to see what people are trying to learn more about page bounces. By definition for us, when a visitor comes to your page, the page loads in their browser, but they still don't click or click.scroll through your page if this occurs.

We count that as a page bounce and then we have this new total errors report that is related to your video recordings, so visitors who came to this page and caused an error on the page will appear here and tell you how many errors and which is it. What is the type of errors that these errors appear in the console or in the developers tab? Most visitors will never have this open while visiting a page, so some of these errors may not affect their experience on your page, but it's a really good idea to review these errors and review the video recordings to See if visitors have a bad experience.

If so it could be related to this error, if not it is an error you should pass on to the web developer. so they can look into it further and just clean up that kind of stuff. Well, I would like to thank you for your time and I hope you found it useful. If you have any questions or would like more information, please inquire. our help center at help.