Conan Gives Hilton's Furniture An Advertising Makeover - "Late Night With Conan O'Brien"

Now I mentioned that of course Max is going to Max, East Street Bank is going to play in Houston and which will be very ironic because to

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on our show involves a guest that involves Houston, we're going to have him for the first time. Ever Hilton, the chainsaw guy, now let me explain a little history here in case you're confused. We recently had a contest on our show that involved two of our sponsors in the city of Houston. You see people in Houston, unlike the rest of the country. Our program. it comes out at 2 10 in the morning, that's two and a half hours after jay says stay tuned

conan

, they show this for two and a half hours, right, correct me if I'm wrong, jay says that and that's like when Jay Leno tells you something that is supposed to be a pact with the American people.

Exactly, he is giving his word. Exactly, this cruel and creepy station in Houston doesn't show us that they are mad at us for some reason and they slow us down and show outtakes from mod, the old mod series. that's what they show, they show b arthur crashing, yeah look that makes sense right, no, they show all kinds of random things, they show like Richard Simmons sobbing, some show where he just cries or something, they show all kinds of garbage for two and a half years. hours and then finally, finally, uh, on our show it comes out, yeah, yeah, at 2:10 in the morning, it's crazy and being on that

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hour means you get some cool sponsors, some really cool sponsors, so we decided to face two of these. sponsor each other in a contest where our viewers can choose their favorite presenter a couple of weeks ago we announced the winner

hilton

of

hilton

furniture

let's work is uh let's take a look yes thank you dyslexia please let's take a look at some from your jobs hilton hair hilton

furniture

and mattresses announcing the big price cut we're cutting prices on bedrooms and dining rooms wood for a limited time oh, we're cutting prices on mattresses that's right hilton furniture matches big for sale just inside the Beltway look for the facts because we're cutting prices and that's a fact, oh, we're cutting Chrysler and that's a fact, Jack Commander, now, folks, Hilton's prize was an all-expenses-paid trip to New York to appear on alive. on our show, but we also thought it would be great if we gave Hilton an

advertising

makeover

, that's right, that's right, we thought about an

advertising

makeover

with the largest advertising company in the United States, FCB, this is a really slick advertising company, so we took them there. to give it a makeover here's a tape of our little visit hey i'm here at fcb this is the number one advertising agency in the united states number five worldwide these guys did the Gatorade ad where Gatorade comes out through the Michael Jordan's skin really gross they did it The amazon.com ads you've seen everywhere made the third most popular ad in the Super Bowl Tropicana Pure Premium with Calcium so if anyone can help Hilton the chainsaw guy I think you see people right here.

I have a meeting scheduled for Right Now, so we're sitting here with the FCB creative team and everyone here is dressed in black, which I guess is a New York advertising thing. I won't play that game. You two are defiantly dressed in grey, which I like. and you're wearing some kind of green, so you're clearly being phased out. How much would you normally charge someone who came here and said, I want a first place? I want an advertising campaign, how much money do we have? Speaking of which, we don't charge per spot, but you know, millions of dollars, several million dollars, what's the cheapest ad you've ever done and how could I reach that level of achievement?

Last year we did the Yogi Berra museum for nothing. the yogi berra museum has an advertisement, the way the advertising is depicted in bewitched is quite accurate. Usually there is a client you have to have dinner with and at the last minute your wife, who is a witch, does magic. Darren gets angry and says, I'm sorry. This will never happen again, the client says, are you kidding me, this is the best evening I've ever had and I love it as a design concept, and then Mr. Tate apologizes and says, uh, I had that idea all along, it's Exactly what I'm going to do.

Showing you now are some of Hilton's best running venues in Houston, where our show airs at a shocking 2:40 in the morning. Hey, let's take a look. Hilton half kills furniture and mattresses by announcing the big price cut. Where are the current lumber prices? message you got when you saw that commercial very little you know which exit it's on the exit fuqua I saw that the chainsaw wasn't actually on I noticed the chainsaw sound effect going after are you guys kidding me? You know that chainsaw wasn't really on? They put a special effect on it. That's the kind of cynicism and I don't mean that in a harsh way but that's the kind of cynicism that I think is destroying the country and that's why I think John McCain should be our next president okay community members cynical new york advertising, i give you hilton, hello, connect, how are you, good morning, so help me, ready to go to work, I'm ready to go, here we go.

How can you not sit here? Perfect, I don't know if you know that this is the number one advertising agency in the United States, number five worldwide and soon to be number eight, uh, I'll tell you about that. It

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r appeared in the paper this morning, what is the information you have to get out? Basically, it's telling us the information that you have to get, of course, the name of the store right at the exit, the exit and the location, and that's a jack, hey. Well, when we moved into the building, of course, we didn't have any kappa 2 to do anything with and the sign was actually on top of the building and I.

I had to incorporate that into what we were doing, so you had to use a pre-existing sign and that's where you got, that's the fact that yeah, it's like Edison in his lab accidentally mixed two materials and got the light bulb, huh. In case of an accident, take the camera away, man, would you be willing to let yourself be shot on camera? And what I mean is get shot with a gun, not in a vital area, but if we promoted that Conan O'Brien will shoot Hilton in the shoulder and when and my dad is a doctor, he would choose a place where he wouldn't hit the bones , I would try not to hit the bones, be honest with me, is this something, how badly do you want this, I would probably take the shot, you take the shot, yeah, before you pass out, you give, you know, get out, basically, where is the store, that's an advantage, what is it?, it's an event, say it again, it's an event, I'll say it one more time, but like with a French accent, you should.

It's been good, we don't have to have every possibility, although I mean it's something we can work around and don't take Superman's cape. We are in the main presentation room of the FCB and this is quite exciting. It is not like this? It's very exciting. The creative team has been working on an idea this week and they have something they want to show us. They are happy with what they came up with. Yes, this is the best advertising company. The United States is number one, and globally I think they're number 26. Okay, we talked about the chainsaw, you know, and how it was emblematic of driving down prices, which is the main reason people will come to your shop, so that's What we've tried to do here is take your chainsaw technique and, like Jen said, elevate it to a whole new level.

Okay, what's best? Maybe we should take a look at the ad right now and, Liza, would you? press the button michael tigre mia hilton as the greats know if you do your job well everyone will benefit from it hilton furniture excellent furniture very low prices and that's a fact jack yes yes I'm thinking yes what do you think oh me? I'm thinking about a high five bro let's do a double high five yeah I love it yeah yeah you're up there with who the basketball player Michael Jordan is he's basketball right my thought is you don't listen the chainsaw in the sad mm-hmm and yet that's the loudest thing I've ever heard in my life, that thing about the chainsaw making sense, yeah, could you explain it to me because I have no idea, the check is in the mail , they told me today and if there is any problem with the check, which one or not should it be you, uh, you know where to get us, we're on ABC, uh, I do a show called who wants to be a millionaire, okay, everyone, don't you want going anywhere to

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until we get back.

Hilton, the chainsaw guy. I will be here you