Complete SEO Course For Beginners: Rank #1 on Google in 2024

Hello everyone Adam Enfoy welcome to this video

course

on the basics of SEO and how to

rank

content to make money online so in this

course

I will teach you the basics of SEO and even for a seven figure blog like the mine, no I don't do anything that technical or complicated so for me SEO is a lot like putting together a puzzle so clicking on each individual piece is easy there are just a bunch of pieces to put together and if you are missing just one of the pieces. You will never finish the puzzle no matter how hard you try, so this SEO course is everything I learned both in my digital marketing career as well as what I learned launching and growing my seven-figure blog adamenfro.com, so today my blog exceeds three. hundreds of thousands of visitors a month and scaled it to a multi-million dollar business with me and just a few freelancers, so whether you're a beginner when it comes to SEO or a seasoned SEO guru getting traffic but not making money yet with your content.

This course will help you understand exactly what it takes to

rank

content and make money in the 2020s, so this course is divided into seven parts, including the psychology of on-page SEO search, including new discoveries with AI search intent mastery, off-page SEO, others. ranking factors to consider to future-proof your site and, if you stick in the end, your exact SEO action plan, so I'm excited to walk you through this, but before we get started, I want to invite you to check out my free class for thousands. from students. I've been there, I've had a lot of aha moments 60 minute free training, click the link in the description below, sign up for that free training, see if blogging and SEO is for you and if so you can join to our online training program through it so click link in the description below sign up for that and let's get into today's topic so when it comes to SEO first we have to understand what exactly we are talking about here, so obviously we are talking about search engine optimization and when it comes to In all of this, we have to realize what search engines are and how they work, and here we are mainly talking about Google, so yes, there is Bing, there is Google, Amazon is technically a search engine, YouTube has a search engine, but for all intents and purposes, we are. talking about

google

because of the crazy growth of

google

and you know we think about SEO maybe something outdated or we watch videos SEO is dead do this instead of doing that instead of that it's not that complicated google search is just growing there are more opportunities out there and we are still in its infancy in this information age, so first we have to talk about Google specifically when it comes to SEO, which is why Google is the most visited website in the world with 89 billion visits to the month, so it is an incredible number.

Google owns 91.9 of the search engine market share so no one really competes with them when it comes to bing and yahoo only getting a little bit of traffic and there are 8.9 billion searches every day , around 103,000 searches per second, so every second on Google 103,000 people search. So, due to the intense amount of searches happening around the world, more people going online in different countries, you know, Internet usage is increasing. More people use Google. More people are searching for products and information. The opportunity for SEO is greater than ever and 46 of all products. Searches start on Google, so think about when you want to buy something and you are looking for information about products and services, you go to Google to search for this information and we should also know that 16 to 20 percent of searches every year are for brands. new, so it has never been searched before and this is where a lot of SEO opportunities are, so we want to rank the content, we want to place it in the top search results so that people click on our website to see our content and then potentially make money in different ways, but ultimately the first step is to rank this content and know the search landscape, understand how it works, realize that we have to get ahead of it and figure out that we can rank for things newer stuff rather than really old stuff, so it all ties together, but we have to think about search and the psychology of search because this is very psychological in nature, so when we use a search engine it's almost a extension of the human mind as if I'm on Google and I have my phone and I think about something and I want an answer or I think about a product I want or a tour I want to take or a place I want to visit.

This is an extension of my human mind, so something enters my brain, I think about it, and then I type it into Google to get an answer. It's those days where you had to go to the library to find out things, you just had to sit there and ask yourself know that statistic you really wanted to know, you can't just Google it, so it's an extension of the human mind. Now we can make a lot of money through this extension of the human mind because there is a lot of psychology behind it if we can classify the content of people who think by typing them into Google and then we are the providers of that information, we are the ones who classify at the level worldwide in this network of search engines that is extremely powerful, so when we talk about the psychology of search we think about thoughts that become searches. and websites live between a thought and a purchase this is how you make money someone thinks about something in their head they write it in google a website appears and that website can make money through e-commerce selling physical products a blog recommending products through affiliate marketing a local business a restaurant whatever your website ranks on Google must live between a thought and a purchase it's that simple and then when we think about it we can think of the idea of digital real estate versus physical real estate, historically when you start a business, a physical business, you have to pay rent for the building, you have to pay for employees, equipment, inventory and marketing and all these expenses, and you have a location as real estate and that real estate has value.

It's something tangible, it's an asset, it's a hard asset, it exists in the real world, but there is also this world of digital real estate, so ranking on Google and being in the top 10 results is actually a form of real estate. digital because once you're ranking for something it's not like you're just going to disappear off the face of the earth and stop ranking for that specific keyword and there's real power and monetary value in ranking online content that way, For example, I have an art, I have several articles on my blog that make thousands of dollars a month each, so I have an article on podcast hosting, for example, that makes about thirteen thousand dollars a month through commissions. recurring affiliates on my blog now if I owned real estate in the real world and I needed to make thirteen thousand dollars a month in passive income.

I might need 13 low-end apartment units to make a thousand dollars a month in profit and I'm probably still paying a mortgage, so the value of an individual blog post in this instance is actually equivalent to 13 apartment buildings, so that we need to start thinking differently when it comes to ranking SEO content and digital vs. physical real estate. There is a lot of value ranking around the world for content and that's what we want to do now, we also need to understand that everyone searches a little differently, so the way I search is different from the way you search. searches for my grandmother, which is different from the way my little brother searches.

We all type things in Google differently, but Google is getting smarter with machine learning. they are able to conceptually understand what we mean by these searches they can bring together all these different types of related searches into one topic to classify the content and give us information they are here to organize the world's information that is their only goal there is a reason you use google and when you search for cats you don't get videos about frogs right, it actually works and the algorithm and all of their you know, hundreds of thousands, tens of thousands, hundreds of thousands of employees that work in their offices are constantly changing this. algorithm and then machine learning comes along and understands how to improve search results on its own and learns what people like based on user signals and clicking on content and viewing websites and seeing what they stick with and if they don't come back and know that all this stuff is happening behind the scenes, but ultimately we need to know that this is a form of psychology, so ranking online content is monetizing someone's collective consciousness about the people who known on the Internet, so if there is a search volume there, if there is a keyword and people search for something online and a lot of people do it, then there is a lot of money to be made, so we have to think of it as a way of classifying digital real estate content in an evergreen way to attract the user. using this search intent in their mind to get them to search for something and then having us be the source of that information to hopefully help provide them with information and make money very quickly.

A quick note on how Google works. Google is a search engine and a search engine has what are called search engine robots or search engine spiders whatever you want to call them, but Google's entire job is to organize all the information on the Internet into something indexable and easy to find. digest, searchable, so what they do is They have these spiders that crawl every website, every link, link by link, page by page, they scan the content of every page, every word written to understand what's in the articles , what words are actually on the websites and what links and interrelationships exist between interdimensional relationships. these websites, so if the New York Times links to a website that shows trust and that shows value that could increase rankings, that's one thing and then they can also use this machine learning to understand every word on the page, So what makes a good article? creates good content that has semantic terms related to keywords that should be in a solid article on a given topic, so they basically just scan the articles, the pages and the links that point to them to understand what is authoritative, what is quote frequently, what has the best content and then how people interact with that content and then organize information from that world, simply index your site with Google Search Console, tell them you exist and then they will rank you accordingly based on how good it is your content and how authoritative your website is, so it's really simple. but they can't see, you know they're just scanning the entire internet and trying to understand these relationships and SEO evolves and changes over time, but there are fundamental principles of SEO that don't change, so that's something that becomes kind.

What's exaggerated is that everyone is looking for the new SEO trick or trick or it's SEO debt or let's read the search engine journal or the search engine watts or the search engine this or that and it's really like we're just preparing our content for the future ultimately in the In the end, the best content wins the best content rankings, so there are fundamental business principles and SEO principles that haven't really changed in the last 10 years and you still know you can apply them today, so when it comes to SEO, there are two main paths. kind of what we discussed, how Google works, there is on-page SEO, so it includes keyword research, content, blog writing, article publishing, post pages, basically what is on the actual page that Google goes to rank, they are not just ranking a home page, they are ranking individually. articles and then the second half is off page SEO so the links point to an individual website so it's link building, guest blogging, link partnerships with the goal of getting links.

These are the two main paths of SEO, the only two you need to master. actually ranking content, yes there are hundreds of ranking factors and things you can think of, but it's not that technical, it's really about creating great content and getting links to that content, and you will rank better than others, so you must do it if you want to rank in SEO. You have to be better at writing content and it's not even about writing, it's just assembling content the right way. you have to be better atlink building than some of these other sites, so that's really as simple as that, but these are the two main ways to achieve it.

SEO and this is what you need to master both on and off the page, which we'll cover in this video. The heart of all this starts with keywords. So what are keywords? Well, again I mentioned that not everyone searches exactly the same way we do. search a little different so you can search for something like the best gaming laptops where someone else might search for the best gaming laptops or the best gaming laptops or what are the best gaming laptops or how do I choose the best laptops for games and there are tons and thousands of There are variations of potential keywords, but Google is good at understanding that and funneling them to an individual article in the top 10 results, so not everyone searches the same way, but the keywords are They are data-driven, so if you want to generate traffic, you need to go where the fish are.

You can't just create a blog, you know a random blog and you write about random things and you think maybe you'll get traffic. No, we have to know and rely on data about how many people actually search for these things each month. Can we really qualify for this? Is it too competitive? What are we looking for? Different keywords also have different value in business. Some of the most expensive keywords if you know if you look at the Google search engine and how they make most of their money. Through Google Adwords, which are the highest paid results, people can pay to be in the top four results of Google, some people pay hundreds of dollars.

A click on the value of a keyword, so something like a mesothelioma lawyer is much more valuable than some cheap socks or something that's really cheap, how to tie your shoes, no one really cares, you know no, you can't make money from it, but something like the best credit cards or the best business credit cards or the best business checking accounts could be an extremely lucrative seven-figure keyword for a blog or an affiliate or something like you know best, uh, tentpoles could be very lucrative for a brand like rei o Product-focused transactional search intent is much more valuable.

There are so many millions of things out there that we just have to group them into things that will actually make us money. Now keyword research tools can help us make informed decisions about what to actually write about. a keyword research tool that literally tells us how many times it is searched each month how hard it is to rank here are the top 10 results take a look to see if you can rank choose to write this content or not so they are really good to use and also time is a crucial component of ranking, so this is what I call the data collection phase versus the stable phase, for lack of a better term, when a new keyword comes up, let's say the peloton bike didn't exist and everyone I started writing about peloton reviews years ago, well there wasn't any content in that space yet, it's brilliant.

One of those new searches is coming out, so Google doesn't have data on these keyword strings and information, so they could mess up the rankings quite a bit. a little bit because there isn't a lot of data yet, the top sites may only have 100, a few hundred, a few thousand visits to each of them and the user signals are different and people interact with them differently. differently, but what happens is that over time, more sites start writing. about that keyword platoon review, so that's 10 sites right, about 20 30 40 50. and then Google says, "Okay, we have data collection on all of this," we know that these top five sites that wrote this a time we know that they have gotten let's say a hundred thousand views each over time and people have interacted with them in a certain way, so it stabilizes and it is more difficult to rank that content over time because the links point to those articles because They have been there for a while.

Google has collected so much data on them that they are now considered a bit of an expert in that niche because they have content that has been ranking and getting traffic related to the peloton and then it plateaus and becomes more difficult. rank, that's why timing is a crucial component, if you can get into things early you have a much better chance of ranking than writing about something that has stable websites that have been ranking for 10 or 15 years, it's harder to get into to that. space so time is a crucial component but the goal is to rank for many keywords when it comes to SEO we don't want to rank for a single keyword and then our entire business depends on search traffic fluctuations and really we care about This keyword we want to rank it among thousands of keywords, tens of thousands, hundreds of thousands of keywords, eventually to create a stable business in this algorithm driven world, so keywords are crucial and the first thing in What to think about when it comes to SEO.

So when it comes to SEO, there is no better keyword tool than hrefs. I am not affiliated with ahrefs. They were sponsors in other videos, but they are without a doubt the best SEO tool. In reality, there is no other one that competes with them on the market. They dominate the SEO keyword market share and you can use a keyword research tool like ahrefs to do a number of different things, so I just want to give you a deep dive into ahrefs and show you what to look for and how to read the data. and understand this because there are keywords, there are keyword opportunities so we can look for new things to write about, you also have to look at what we are currently ranking for, there are many different ways to use these SEO tools and I just want to go over them with you.

If we're looking for keyword opportunities to rank online content, we can go to the keyword explorer on ahrefs and we can start searching and putting in phrases to start seeing if we can rank things, so let's say we're golfers and we want to write about golf. , so I would like golf and we would see what happens now. Golf is searched 780,000 times a month. Potential traffic. The number one result is 90,000 visitors per month. The global volume is 2.8 million searches per month. of that in the united states there are also different terms that can coincide there are questions related to golf how to hold a golf club swing a golf club there are also other things that people classify for when they classify for golf they also classify for things like pga tour people are also talking about pga tour golf courses all this you can see the ranking fluctuations for the term golf has been dominated by golf.com espn golf channel golf digest pga tour and down the list and then we can view and see all the Sites that rank for that term are now a very broad term, so when it comes to keywords, we have to think about where they are in the marketing funnel because people think about the things of differently and they search differently, so you know when we talk about this.

In the business world, there are eCommerce companies when it comes to SEO. You know you want to rank products and get people to buy your products. There are also affiliates that play in that same world where we want to review products for similar keywords and push people. to ecommerce brands, so all kinds of different searches can be done based on where they are in the marketing funnel, where they are in the consideration or purchasing awareness stage, what they're really looking for, and how much it's worth. the keyword now if If you want to make money with keywords, we can narrow this whole world down to a couple of different types of keywords that we want to rank for when it comes to SEO because yeah, we could write about everything we could write about how to make a birthday cake. and how to tie our shoes and you know the best hiking trails in california and how to travel to spain and you know a million possible billion different types of things we can write about, but how do we limit this to how do we limit our focus on making money with SEO just because someone ranks for something doesn't mean you can make money with it and I want to make money with SEO.

I don't want to just have vanity metrics like traffic. I want to make money, so I have to narrow this down to a couple different things, so golf is very broad, but if I'm in the golf niche, what else would I want to qualify for besides golf? Golf is hard, but what if we put on the best golf and then watched? By combining terms that include the word best golf, then we could find keywords to rank based on all of these products, the best golf shoes, golf balls, golf clubs, bags, rangefinders, drivers, grips, all of that and we can see the classification of the articles if I look better. golf clubs and you know it's pretty easy to rank because there are some sites here, like this low authority site called skillsgolf.com that has the top seven golf clubs and we see that you know it's an article that ranks among the best golf clubs golf that we will enter.

On-page SEO and how to do it, of course, in this video, but this is making money through affiliate marketing. You can see this is an affiliate link. They are recommending golf clubs, they send people to Amazon to buy them and they get commissions for each unique sale, so they are sitting here ranking the best golf clubs and making money now we can see that if we search for best as a term, this is true in any niche, so we can do like best yard and look at matching terms and see what's there. If you are a blogger or an affiliate who wants to promote patio items or if you sell garden furniture as a site, then you will want to call these best garden furniture, umbrella heaters, fire pits, you know, outdoor sofas, sectional sofas, whatever they are.

You can rank for these product-focused terms that include the word best and this is also true because you know other things move, you know if you want to be in the home niche and write SEO content there, what's in the kitchen, you know, There's my boy. gordon ramsay with episodes of kitchen nightmares, that doesn't really apply, but there are the best appliances, floor gadgets, scales, faucets, towels and we can see all the data for all these keywords based on the volume, how many times it is searched really and the difficulty, how difficult it is. rank on a scale from one zero to 100 with 100 being the hardest to rank green is good red is bad so we can look at different transactional keyword ideas including the word best now how do people search online ?

Internet for information, well there are three stages of consideration, there is a kind of initial awareness, you know, initial search, then they understand a little bit more and there is the consideration stage and then there is the transaction stage, so let me explain this to you , for example, and how it would work. and again we make money with SEO, so if you are a blogger or an e-commerce brand who wants to generate a lot of traffic, you need to know your niche and then you need to master in all the considerations. stages, so all three, so if I'm thinking about, you know, let's say I'm moving into a house and potentially I want to get a new couch, but I don't know what kind of couch I want and I have no idea what I'm going to do it.

I would probably look for idea posts. Ideas are an initial entry point to many niches, so I would look for ideas and ideas for the living room. Publications and ideas. People you know. with ad revenue because if I'm looking for ideas, there's a lot of search volume, a lot of people search for this, but not many people buy something based on searching for ideas, they're just looking for that initial idea, maybe the brand of sofa they want , maybe the type of design, the color scheme, what they are looking for, they are not ready to buy something, so that is where the advertising revenue comes in for these SEO websites because you can just place banner ads there and earn money. no one is going to buy anything, but I might look for, you know, modern living room ideas and then I find, let's say, a sectional that I like, then I would look for the best sectional and I would probably look for that one and then Well, then that one is in SEO consideration stage and I'm starting to understand what types of sofas I really want, so now I know I want a modular sectional and I want a blog to tell me which ones are the best.

Now you can see that this volume is less than the idea posts, but the traffic potential is high and you can really make money with it, so if we go down in thelist to see which one is ranked, we can see sites like livingcozy.com with a dr of 50 it is a medium authority site, not a great authority, they have the list of the 17 best modular sofas that you can buy, then we go down the list what it's a modular sofa and again this is optimized and monetized through affiliate links and they We're going down this list and then you can see it's an affiliate link to purchase from allform.com.

You can see it's an affiliate link and anything you buy here you would get credit so that's another one so there's the coolest modular stuff and now Say okay I know I want a modular sofa but I still don't know which one I want . I want a virgin home. I want to feel. I want to dig. I want this. In all shapes. Then maybe I would search. for all shapes versus and let's see what comes up, all shapes versus burrow, those are two brands, modular sectional brands. Now I'm looking specifically at the transactional stage even further down the list for all forms versus boron, so now I really want to look at these two brands and we see which one is the best and we see that comfortable living ranks here again for that, but we're seeing which is best in all ways versus rabbit hole which is the best sofa in a box which one do I want all the way through the consideration to the transactional stage and then again buying through affiliate links so these are the stages of consideration and It's true in any niche so if you're looking for golf you know how there's informational content and there's transactional content when it comes to SEO those are the two main buckets informational transactional in golf it's like how to swing how to catch how to chip how to put how to do things golf courses all those reviews and ideas about that and then there are the actual products, so in any niche there are products, the best clubs, irons drivers putters all that you need both if we want to talk about comprehensive SEO, so if you are an affiliate blogger and want to write about kitchen ideas, kitchen products, how to make things in the kitchen and do it all, keep it in your niche or you are a golfer and want to write all that or you are a software company and you promote marketing software by email and you write about how to do email marketing what is the best email marketing software what are the best Gmail plugins -ons Gmail extensions sales tools, you know, Chrome extensions, you write the same two types of things, informational content to capture traffic and build a brand and then transactional content to make product sales to generate affiliate income and all that for e-commerce.

Both brands and affiliates are playing in the space, for example if I search for the best hiking boots I will see who qualifies for this. We see that there will be a mix. Rei Switchback travels for a blog, so they are making money through affiliates. marketing then there is a real ecommerce brand rei ranking for it outdoor equipment lab blog blog blog media company new york times media company media company Tom's Guide Blog so the best means I want to see a comparative list of posts about SEO and I want to read a blog normally now.

If you pull out the best and put on hiking boots, you'll see that when it comes to SEO we probably do. see more brands here because we didn't put the best, we just say hiking boots. I want to see some damn boots in front of me right now. I want to see a product category page. I'm more ready to buy. I did not do it. Put the best, I don't want to compare them, I just want to buy them, that's why we see we still see blogs here and that's the goal with blog, you can still rank for that top term, but we also see a little bit more.

There's like Rei is here, Amazon and then it joins Dick's sporting goods, which is also there, so it changes the results a little bit. The same goes if we like the best laptops, so when we do the best laptops, it's mainly media sites and blogs. pc mag tech radar the verge cnet all of them are classified media sites but if we just put laptops and remove the best that means the intention to just show me a damn laptop and let me buy it so we see instead we see the best buys. Walmart HP Amazon and then some PC Mag with Office Depot and CNET, so this really goes back to search intent, so this goes back to what the heck do we actually type?

Informational content, transactional content and again just to reconfirm that this is true in any niche, so if I invest in fishing and make matching terms, I can see all the best things for fishing, kayaks, fishing lines, rods, knots, goggles sun, all that. If I put something really competitive like the best credit cards, I'll see that you know the competition is very high. best cash back for business travel best credit cards for travel students all of that we see these SEO based transactional searches or best software we see all the different types of software that people write about trying to find opportunities maybe there is one like video editing software for youtube that is easier to rank or surpass creation software or CAD software or video editing software for Mac or streaming software so you find these opportunities to understand what for we're going to actually rank and again when it comes to writing things for SEO to rank the content that we want. that will actually make us money, so the goal is to stick with a niche, whatever your experience is, don't stray too far away from gardening and software or financial credit cards and also barbecues and patios like that , it doesn't make sense that I want to be. known for one thing on your website you need a homepage you need branding you need to be known for one thing whether you're an ecommerce brand or a blog or whatever, but we want to start having a content strategy so we do this Initial Keyword Research and what we do is we look for opportunities that are really good and that we can actually rank for, so when I think about it, you know if I did that golf example and I look at the best golf and I see something like uh, the best Golf. grips so maybe I'll write an article on golf grips because it's an easy keyword, it has a good search volume and I see low authority sites on page one so when we look at this tool there are a lot of columns here that no We don't have to pay attention to all of them, but what we want to see is that this dr is the domain authority, so what authority does the site have, how many links point to that site, that is a ranking signal and then ur is the URL rating, how many links. they're targeting this individual article, so that's also interesting, so we want to see and this is key, we want to see at least one of the potentially more low-authority, low-authority sites that are still ranking on page one because that's the SEO sign. that you can actually rank for that keyword when another low authority site is doing it you know you can too so here's one golfer geeks.com dr9 top ranked golf dr 11 and then some in the 30s so we look that we look for well search volume over a thousand or even 500, these tools are not 100 accurate all the time, it is good to use them as a reference point, but know that they will not be 100 accurate, but look for low difficulty and then we just start building our content calendar, so we get started, this is the first step of SEO, we're not going to write this stuff down yet, we just need to know if I can rank for this, let's start making a list, let's pull out that Google Sheet.

Make a list of 10-20 keywords you want to start with, write down the monthly search volume, write down the difficulty scores, and then start ranking them based on what you think can make the most money for you based on your niche. , what is easiest to rank for and has the highest search volume, then we go into on-page SEO, so on-page SEO optimizes the written word for search engines, so it takes our keyword and create an article and content around that keyword so it looks good. search engines are good at humans and they actually rank this content, so on-page SEO is what is actually on the page, what is in the article, what actual words are there, what content is there, so When it comes to this content on the page, we have to realize it. that we can't write posts on multiple keywords that we don't want to write on gardening supplies and blogging, it just doesn't make sense, we need one target keyword per blog post that we want to write on a topic and keep it on that topic now, when it comes of on-page SEO, there are ways that there are places where you put that keyword and there is exactly one very specific way to do this and in my course blog growth engine we teach students who know exactly template exactly what to use. and how to do it we have dozens and dozens of students who make multiple four and five figures a month with their affiliate articles, but this is a templated approach, an on-page SEO is basically what is on the page, what content Is there?

So we put the target keyword in the article title in the article URL headers in the introduction with semantic keywords that we will go into and then we want to talk about internal and external links when it comes to -page seo and then no we want to have no plagiarism or grammatical errors and we can use a tool like grammarly for that so let's first look at an article of mine as an example so let's go to one about website builders as an example and this one that you know I have about the best website builders websites so this is the target keyword best website builder and this is a transactional list post to rank affiliate income to the best website builders.

Now we see that the term is in the URL, so we don't want to have a long fancy URL with the year and the full title of the article because the URL is the only thing you can't change, you can change the title, you can change the content , you can change the images, you can change everything except the The URL should stay the same and never change because you may get links to which you may have internal links pointing to it. We want to keep that SEO value and it should only include the target keyword, but we have it in the URL that we have it in. we have the title at the beginning of the introduction, you know, I have it here also in the introduction, then we get to our list, we have an introduction, just simple sentences, bullet points, introduction to the article, then what we do is we have the first heading h2, so when it comes to writing content and ranking content, what is an article?

Well an article is made up of paragraph text images maybe and then headings so headings are really important because headings can dictate what is important in the article so an h1 heading is the most important is the most important thing for Google, then h2 is the second most important and that is here, so what is the best website builder? Again, this is a very standardized format. heading h2 the first one should be what is in the form of a question with your target keyword, so this would be what are the best golf irons what is the best modular sectional what is the best living room sofa what are the best hiking boots what are the best laptops this is how google likes to see it formatted so here we are appeasing the search engines so this is the first h2 then we have a little introduction and then we answer the question in the form of h3, for which h3 means this is the answer to my question, this is how we get featured snippets. we say what's best here is the list, so this number one is an h3 heading and then we go back to normal paragraph text.

I have custom sections here, you don't even necessarily need them for SEO, but then we have paragraph text and We're responding to this, we're just doing kind of a standard template approach, we have key features about the product, we have user experience, we have pricing , we have likes and dislikes and then we have the call to action button, which is an affiliate link. and then when we go to number two, we see that it has exactly the same format, so this is an h3 header, this is the paragraph text to the end, which I like and the same button, this is how you do it, basically you have an h2 header.

Then with h3 headers as sub headers which are the responsive elements of the list and then we just populate them with paragraph text and images. Now that's kind of the standard approach to on-page SEO, we can tell which one is best.website builder and then which one. is a website builder and we can add the definition here as well, which also helps, when it comes to on-page SEO again, we have it, we have the main target keyword that we found in ahrefs and we put it in the title in the headers. in the URL in the introduction, then we have to talk about semantic keywords.

Now semantic keywords, what we call semantically related keywords, are extremely important when it comes to on-page SEO, sometimes almost more important than the target keyword. It's extremely important now that Google uses AI and machine learning and is getting smarter and wants to know and understand, based on this machine learning, what is the best actual article for this topic and uses artificial intelligence to do it, so for For example, the basic example would be if Google ranks content based on the best it knows. california beaches, not only would I expect to see that target keyword best california beaches in the sections that we just discussed, but I would also expect to see words like ocean sand, you know, maybe restaurants, uh, los angeles, other words that They are semantically related and have nothing to do with each other. do with the exact letters of the word best beaches in california the same goes for the best website builder.

Now we can use a tool like surfer seo to do on-page SEO in the best way possible and what it does is you can paste your article here. and it gives you a content score based on how good your on-page SEO is for Google and it gives you a score, it tells you about the structure, how many words it has, how many paragraphs it has, but look at this, this is actually brilliant. it gives you all the different variations of the terms that should be in this article, so what you do is you scan the top sites that you know, 30 50, I don't know, to see what Google rewards and how many times you use them. different words in the article so you can write this article in template form, have your businesses there in a list and then you can see that in an article about the best website builders, Google also expects to see things like modern site templates, small business analysis. tools content management system advanced features small business other builders site templates most popular website builder email marketing these are all words that would never occur to me with just my mind typing on a blank page writing an article so this It is a data driven way of ranking content, we can't do it ourselves, we have to use AI tools in the 2020s to know what Google really expects to see, we will never be able to compete if all these other articles have all these amazing keywords semantics and related topics, topics and headings and we don't and we are just writing a basic article that we need.

We need to know what to write and you need to use a tool like Surfer SEO for your on-page SEO. Next let's talk about internal and external links, so we have to link to other pages of our website so that there is on-page SEO, but it is not just one page, our website is made up of several pages and there are links too external ones that we can link to other sources. of information, so how do we do it? We have to know how the link value is passed when it comes to SEO, so the link value is passed from one link to another, from one page to another, this is how Google scans the content, this is how they read it , so we want to have some internal links to support our content and they can usually be found in the introduction, so we have other related articles, for example in an article about the best website builders, I have an internal link here in the introduction on how to create a website. and web hosting services which are also related and domain registrars are another internal link so we want to supplement our content with a lot of supporting information and cover our niche that's really important and then we also want to show you interesting statistics and information . for which we could put external links so we can follow all these links, we just add them in WordPress normally and anything that is a statistic or something that is useful, maybe a Wikipedia link or a news article or something that is really useful for the article. has an interesting statistic that we would also link to externally.

Now we don't want to litter our entire post with links, but we know that if we have related content we should link to it, so if you look at my post about this, you can see that I also have related posts near the end here, so this is internally linked to others reviews on kajabi thoughtful vs teachable vs teachable, all these different verses and review posts to help complement and delve into this main topic, so if you only have one article on a topic for SEO and nothing to back it up, there are no other reviews of informative content versus comparative posts or anything else, you are not as expert as another website that has like 20 articles on the exact same topic because they have more content in the niche, you haven't covered it enough, so you need to diversify, just write more articles. in the same related content area, you'll see that when I click on this, thought versus teachable, this is actually added to the end of the URL and this is the best structure to organize your content, so this is a main page in WordPress and this is a secondary page and is located below, the goal is to underpin the main article of the best online course platforms.

You don't have to do that, but it's the best SEO structure for your website, so it's internally linked to useful related content and for internal linking. you can use a very exact type of anchor text because you know you just want to know what they're going to and then for external links you can use them for statistics to help you know how to show Google that you're getting other information? It's not just you and you're accumulating all your internal links to yourself, so another component of on-page SEO is a little more technical, so all the content was based on on-page SEO, what are the words?

I know you want to have images too, optimize them with a tool like Short Pixel, put images in there so you can break up the text, you know we want to write for the web when it comes to on-page SEO, there are old bullet points. text spacing short paragraphs that have only a few lines along the maximum images break it up You want the website to be mobile-friendly The first and most WordPress themes are automatically mobile-friendly, but you need to make sure you know that people now use phones more than computers, so we want to make sure that look good in both.

You also want an SSL certificate which means the site is secure and there is an https link on your site, so this is also done through your web hosting and WordPress hosting provider, so it's very easy and you should also Make sure you have an SSL certificate and you also want to have a clean URL structure. So what I showed you is to only use the target keyword in those URLs and if you can supplement that with the structure of the secondary main page to make it as clean as possible and organize the content that way, you also want to make sure that there are no faults. or 404 links, so if you know an external link, that page might disappear or disappear and then you have a broken link or an internal link, you might accidentally mess it up and then you'll have a 404, so we don't want to have any links that go to things and pages that don't exist, which is considered a 404 page, you don't want missing meta descriptions, so another factor of on-page SEO is meta descriptions and that's the content that appears below the title. in the search results, so if I search for podcast hosting, you can see that my site is number one here organically and we see that there is the title podcast hosting, but there is also this information below here, a random meta description of Google like I didn't write this but it pulls random information but you can write that with a tool like Rank Math within WordPress it dictates your meta descriptions and they are good for click through rate and then this is also an FAQ outline so you can add faq blocks in your post during -page seo with a tool like yoast or ranking math and basically easily summarize the questions that are in the faq in this code.

It's very easy to add, just add a block of content and then that can appear in search results, but with a meta description. you want to have unique images for each article, you don't want to miss them, you also want to optimize the images, so you want to make sure you don't have a giant two megapixel or two megabyte image that's taking up all of this. bandwidth and takes forever to load, you want to have nice clean images, so you can do it with a short pixel, it will automatically compress your images and convert them to webp format, then you also want to focus on site speed and elements web basics so I have a whole video on exactly how to optimize your site speed and web basics using like wp rocket and some simple plugins and settings that you can optimize your blog with so we've covered the psychology of search that we have covered on the page.

SEO, we've covered keywords, now we need to dig a little deeper into search intent, so we've covered informational posts, people searching for how to do things, transactional posts, people searching for products, but this all comes back to search intent so the goal of ranking content is to end the search journey someone searches for something you provide that information they don't come back and search and click on another website and then they end up there your goal is to end that search journey you are the one providing That last bit of information is the ultimate ranking signal and what will help you the most.

Now I know we talk about semantic keywords and on-page SEO, but that's only part of the battle. You can have the best on-page SEO out there, but if you have the wrong search intent, you'll never rank, so if you're missing out on what people really want, going back to search psychology, you'll never rank, so that you might be a little off from what's actually in the article. What's on the page? What do people really want to read? This goes back to that psychology, so let's look at some examples here. I'm going to look at how to lose weight and when we look at how to lose weight we can see that you know. national health type website I don't really pay attention to them, but when we look at okay, let's look at the titles and do an analysis of the titles for search intent.

There is how to lose weight quickly. Nine scientific ways to extract fat. How to lose weight. quick in three easy steps six strategies for success cdc then there's diet doctor how to lose weight 18 simple tips american heart association uh, forget about diets this is how to lose weight and keep it off forever 24 ways to lose weight without dieting, so actually what's interesting i have been following this for a couple of years and they are actually rewarding the authority more than before with the cdc mayo clinic, you know the nhs is ranked much higher than it used to be, There used to be a lot more blogs and websites, but what I see here is that I would do a headline analysis as far as search intent goes and I look at the first two pages, I do a headline analysis to see what people you really want and Google is rewarding, so let's look at six more reasons why your website weight loss times aren't working you can't lose weight just by dieting 23 weight loss tips that really work how to lose belly fat the best way to lose weight and keep it off lose weight quickly so the initial analysis of the title you already know What I do is when we think about it and we think about the psychology behind the search.

What do people want when they want to lose weight? They definitely want to lose it fast and they want to lose it simply and easily. So this is where that kind of clickbait stuff comes from, it's not clickbait, it's just like search intent trigger words that you can use to get more people to click and interact with your content, so in the old world of SEO, if you wanted to rank on how to lose weight, you would. put the title you know in the h1 and you would writecontained in it, then it could be something like how to lose weight, it would be a title and it would be like the story of weight loss and why losing weight is hard and how to do it. lose weight effectively and all these different things, like SEO optimized, that people don't really care about again, this goes back to user signals and what people really want to read, so if I were to create an article based on search intent title analysis i know people don't want to lose weight slowly and they don't want to lose it in public embarrassingly people want to lose it secretly fast and effortless so i would create an article and it would be how to lose weight fast and keep it off away from 15 simple tips or something and then the content strategy in that article doesn't do anything extensive about the history of weight loss, but instead goes right into a hook and an introduction, then says 10 you know what to everyone you love lists so whether it's an instructional post like how to lose weight or one of these best transactional posts about the best fitness equipment in the world and content and SEO works on lists so I would say how to lose weight fast and just and then I get to work giving you the quickest possible path forward instead of just a historical article that doesn't make sense another one is like search intent for something like vegan skincare so you can see this when we think about vegan skincare and I would think about what would write well.

I would write about what vegan skincare is. I would talk about the benefits of vegan skincare, maybe a few different types of vegan skincare, but really, when we look at the search. intention and we actually looked at the titles, they are all skincare brands and products, so if I didn't write this, these are 19 vegan skincare brands 15 best vegan skincare products brands target skincare brands there is one here that is a definitive guide, but they are brands, brands and products so you really have to do an analysis of the title because you can lose the search intent, you can write about what you know, write about vegan skincare, what it is, benefits and guide, but you will never rank, you missed the search intent. people who search for vegan skincare based on data based on what people click and ranking they want the brands, they want the best brands, not just an article about vegan skincare and the benefits, so that's another interesting item to consider, when we think about it as well. you know how to guide, it's really more important when it comes to search intent SEO because we need to tell people how to do something the way they want to do it and also we just have to do title analysis when it comes to. to these transactional product based articles really what we want to do is just cover the topic so that people feel that you provided the best possible information in all possible areas, so if you look at the search for the best ecommerce platforms , which I rank on page one You can see that I know the best e-commerce platform, so you want to start an online business.

You know there's Shopify BigCommerce, all these things where you can sell products, but there are things we can do, like for example, I added this section here on how to try to cover the topic so that people feel like they're getting what they want, for what are the best options for small businesses, the best budget options, free and open source, the best themes and designs, the best for big brands and then the best for SEO, so we cover it all. There is no need to go back and read another article, we will cover it all in this article, so once you read it, we have a video, we have content, we have my opinion, we have bullet points and all that as you feel. like you have the best information possible, so there are some ways to prepare for the future.

Your search intent is really getting back to the psychology of search intent, understanding what people really want and their motivations behind searching to write content that the most people will want and interact with in a solid way, as well. so now let's talk about off-page SEO, so we talk about technical content and on-page content where we actually publish articles on our website, but the other half of SEO is what's what. Are there other websites that do it for us? Who binds us? Who shows us as a sign of authority? That's like half the battle and when you're just starting out when it comes to SEO, it's almost more important than just writing content with the rise of AI tools like jasper and anyone writing tons and tons of articles, The only ranking signal that really tells Google what is truly trustworthy is links because links are harder to get.

Links are a sign of authority if someone can write content and create it well. and optimize for search engines, so how do we really know what is best? How can we trust it? That's when the links arrive. So link building is a crucial component and it has been taught poorly for so many years. That's why link building has always been taught as an individual tactic. like guest blogging, building broken links, recovering links, sending this email to this person to add a link to you and that's not how link building psychology works so we'll cover what they actually do, there are three types main. of links we want to fetch, so we are creating content on our website for SEO, then we also want to get some links to our content to improve it in search engine rankings.

I would say that, unlike others you know, it means. link building is dead and let's write content stay safe and you know people who teach this like to say that links are not important because students are scared of having to approach people and do link building, so it's easier to say just find these long tail keywords and all these different variations that you can rank for without any link building and yes it's true that there are sites with hundreds of thousands of visitors that haven't done any link building of links, but are they doing much? money, no they are not because they are ranking things that are not as competitive and are not transactional in nature, so again for me, SEO comes back to making money from our content if you want to make life-changing money.

SEO, you need links, period, end of story, end of conversation, so there are three main types of links that I would say you should focus on when it comes to building links for SEO, one is a guest post, one is say, write articles for other websites and then strategically. linking to you within those now there are also link locations so I could say hello wix or shopify could you link me here in this old authoritative article? That would be really helpful, thanks, so that's another thing that someone is actually linking to your website on an older authoritative page, you don't write the guest post, you just get an old link pointing to the links based in text we're talking about and then there's Haro, help a reporter and press mentions or PR, so link building today looks a lot like digital. pr, so there are brands that, you know, pay PR people to try to get links and news mentions and all that stuff for them, so there are different types of links, but we have to realize that SEO off the page is based on real relationships, so this is the way. which has been taught wrong for so many years, it's always like sending hundreds of emails asking for this type of link, this broken link building tactic or this specific thing asking for a link and first we have to realize that links are an exchange of real value that the links have. value in the real world just like we talk about digital real estate that has value, links have value if I get a link from Forbes or something like that or the New York Times that has value because it can help me rank this content, which can then generate traffic and Earn money so there is real intrinsic value in backlinks.

So why would you ask someone for something without giving them anything in return? I say add this link for me please, you have a broken link, can you add it? Make them work for you and you don't give them anything in return, so this goes back to the psychology of link building, which goes back to the psychology of online business, which is to say, we need to help people first, so than when I started my blog. I was doing a guest post and this is a typical email post that says: Hello, my name is Adam and Frey.

I write to readers at adamenfro.com. I would like to write a guest post for you. Here are some samples of my work and then you. I want to tie it to value so when you approach someone when you're building relationships when it comes to SEO and a content driven business we need to build real relationships and we need to provide value so I would add another sentence. in my outreach email and say something like I write you know, five to ten guest posts on other sites. I'd love to link to your content and some of them too.

Would you be interested in collaborating on the content? Would you be interested in doing something? link building together keep it open keep it friendly don't tell them and dictate the conversation add a link for me I delete those emails instantly but if someone provides some value you will get value in return so there is a period when I started my blog that was linking to people five times ten times before I even reached out to them, I was doing guest posting and linking to other brands and linking to companies and starting to network and build relationships and business ties and really base it on this psychology of getting value I need to provide value.

If I want a link and a link can sell for five hundred thousand two thousand dollars a link that some big agencies charge for it, how can I get it for free? Yes, you could just spam everyone, but the best way is to really look at the psychology of it, build a real relationship, and then start using these relationships to your advantage. So what if someone else is writing guest posts and they know you, then maybe they'll link to you? There are no random links. This is the whole myth of this passive link building, so create great content and you will get links.

It doesn't really exist because to create great content people have to find the content and if you're not ranking the content then no one. You will never find it, no one will link to you, it is this high level approach that the sites that are already ranked number one for things get the most links because they are the most found, now the ones that have the most followers, get the most links if they just you are starting a blog with the dr from scratch and you have no links, who will find you, who will even link to you, you have to take steps in link building when it comes to SEO, so yes, we can create some passive links through posts about similar statistics, like if I rank for you, you know something related to statistics, CRM statistics or blog statistics, then some people search for statistics and they may find your article and link to you.

Yes, there are things we can do. Create great content. You know, case studies. things that can get you link infographics, but pale in comparison to doing link building yourself, which is only based on building relationships, start by sending five outreach messages a day introducing yourself, getting a few guest posts under your belt and then he starts meeting other people. doing these guest posts by exchanging links between them so that you get guest posts and links and other things that are not directly related to yours, so that's the white way of doing it, we don't necessarily want to get involved.

I want to make it look like we had no engagement on these links and that happens with these link placements, so once you start getting a few guest posts under your belt, you build up your design a little bit and you start getting traffic. SEO, that's when you can start putting up links so you can start asking for links specifically based on doing other things so maybe you can get sales for brands, maybe you're a good affiliate for a company and then you can ask them to do things for you. your links do this, do that and start buildingreal relationships and to ask for links, exchange links, we don't want to do one on one exchanges, but we want to do it in a safe and clean way, the cleanest SEO strategy possible, but we have to do some link building for ourselves and we consider that these Digital PR like this is the real work when it comes to SEO, anyone can write content, we have to start doing this outreach and building links, the only thing about what do I link to well again. this is a data driven approach, we can look at those keyword tools and see, maybe it's really competitive, maybe to rank on page one, I need like 50 links to this article, it doesn't make sense, but maybe you're ranking on page two. for something and maybe getting a couple more links would get you to page one so it really does this based on data based on URL ranking of what's working and when you're just starting out you just link to everything link to all your articles, return home. page links in your guest author bio and just start building links and building relationships.

Okay, now let's talk about other ranking factors to consider, so there is the idea of ​​relevance and coverage of your niche so that websites that get a lot of traffic when it comes to SEO have Typically, you cover the niche and you cover a a lot of content in that niche, so Google sees you as a sign of trustworthy information when you have a lot of content related to what you're talking about and you're ranking certain things in that niche and we're already getting traffic, so we want Cover the niche with informational content and transactional content.

We need to have a combination of both that is more intense on the informational side than on the transactional side. So we have to talk about Google Eat so that experience, authority and trustworthiness can become an expert through Google traffic and data, so if you get a lot of traffic in a certain niche, you have a lot of content and you have covered, that can give you authority if you have author pages telling you that you know this. this is the story this is our contact information your website looks like a legit business and you have real real world experience you can build your expertise on google eat and then there's ymyl so your money is the topic of your life so fast We have to know that certain topics are much more difficult to rank when it comes to SEO than others, so things like health, finances, things that can really change people's lives, their money in their life, things that they change, it takes a lot more experience and authority to classify, so if you start writing about covid19 or start writing about very intense health problems, you will be up against Healthline and Webmd and legitimate doctors who have written and reviewed the article, so good luck the same goes for some of the credit thats why credit cards and finance is so competitive because there are so many big sites that have been doing this for so long and thats harder to rank so things that aren't as much related to money or affecting your life as Like e-commerce of physical products, you know things like we talk about golf walking boots software.

Things that aren't really a big deal are easier to rank for, but the number one way to build your Google Eat authority and trust or expertise is through links, that's it, so if you're writing about golf clubs , then maybe you want and you have links from like taylormade, callaway and pgatour.com and you know all these different things, then you will have a lot more authority than just having an author page or writing a lot of content, hundreds of articles and you don't have no link. Links are still the number one way to build authority and we have to talk about Google product review update so I also have a full video on Google product. review the update and what to do about it, but when we write about products we just want to make sure we have really good information to have similar use cases and show that we have actually used the product and that we have likes and dislikes and things , your own unique version.

You can even take pictures of things and add text on top of the image and add arrows and circles around things to make it a unique image just for the web. You can add deeper content in each of these products you can add more information so that Google always searches for more, more authority, more trustworthiness, better content over time, future-proofing your site is ultimately what you really need do and we have to talk about Google ranking brain, so these are the user signals. and future-proof your SEO, so Google's ranking brain is that AI-based machine learning that works on its own and knows, without any human involvement, how to move search results, run tests, and see what works better or worse, so this is where we talk about medium tail keywords, historically with SEO it has been about long tail keywords, really long phrases of four or five six words that you can rank for because they are not as competitive with Rankbrain .

Google is getting smarter again. I keep saying it. They're getting smarter and they can understand what the mid-tail keywords are and that's basically taking all these long-tail keywords and then maybe there's one main theme that's mid-tail, the mid-tail stuff is where you win. more money, so in my articles on similar webinar software, best webinar software which is a mid-tail keyword, not what is the best webinar software for zoom meetings or something that really doesn't Have it, it has a little bit of search traffic, but the big mid-tail top topics are the ones that rank like that.

We have to think about it that way, then we have to talk about click-through rate, so that to get clicks on your content, you know that you are ranking on Google on page one. Let's say, well, how can you get more people to click on your uh? Article and click rate are a component of ranking, if someone clicks on an article more often than yours, they could eventually overtake you and outrank you, so click rate is based on the title and the meta description and again for the title, people love lists and I love numbers so you can add odd numbers which work better than even so you can start with an odd number plus the target keyword plus those search intent trigger words based on going back to search intent to get people to click based on the psychology of what you think they'll actually want to click on, but you need to have a good click through rate.

So we talk about bounce rate and dwell time, so bounce rate is a buzz. What percentage of people just visit that article and then leave and never come back? then dwell time is like after they clicked on your article, how long did they actually stay? However, these are a little misleading because it sounds like you would want the bounce rate to be as low as possible because you want people to interact. your article and then click on other articles on your site, this is true if you are in the eCommerce niche and want people to click and see your brand, but if you are a blogger and you are only writing for SEO I don't even presto pay close attention to the bounce rate because we could be writing random affiliate articles about things like the best people companies, people get what they want, they don't take as long, they read the article for 10 seconds.

They click on an affiliate link They make a purchase They don't return to Google, so that can skew the numbers What we want to do again It comes back at the end of the search journey The user signal begins and ends there How people interact with your content bounce rate dwell time click rate it's all about finishing the search journey so they don't get stuck or go back and forth between search results, you finish the process for them so they know that's where you're going Google. the future is really about the best content winning and that is writing content for search engines and for humans so we can use semantic keyword tools to write for search engines and then we can update the article, write better hooks, better writing and prayer. structure and make it easy to read and hook sentences and bullet points and make you know the best possible content for humans because future-proofing your SEO is really creating the best content which ultimately is what it is because it will keep user signals.

It will become increasingly important, then, how people interact with your content. Are you ending the search trip? Are you giving people what they really want? And that's what Google is all about. Okay, so you made it this far. In the end, let's talk about your SEO game plan, so this is just a simple SEO action plan that you can implement in your business. Hopefully, with all this information in this video it gives you a good framework, a lot of conceptual learning here because, again, it goes back in time. to put that puzzle together many pieces maybe some are missing I hope I have given you at least a piece or two that can help you so here is the game plan: first you create a clean website and today that is quite easy because we are you I know you use WordPress and there are many good themes that are mobile friendly and SEO optimized.

I recommend something like cadence, which is a really good topic that I teach at Blog Growth Engine and that a lot of our students have had success with. that topic, you can use something like cadence blocks that really optimize your content for SEO, create content blocks, you can add image columns, all those kinds of things that you want, have your four main pages on your website, so you need a landing page that you need to tell people about. what you are about, potentially have your face or whatever your business is, you want to have a landing page that tells people what your business is about in about two seconds so they understand it, you can always update these websites are infinitely updatable assets, so my home page has changed many times, the call to action, the value proposition, everything has changed, but you have a clean website, so you have a home page, you have an about page of, maybe a contact page, and then you have your blog posts and that's really it.

To get started, you then set up your site for SEO, so it's gsc, so you need to submit your sitemap to Google Search Console so you can use a tool with your WordPress site like Yoast or Rank Math to get the site map. submit that URL to Google Search Console and then you tell Google I'm a site, I exist, index me, please index me, rank my site and then you'll start seeing trickles of traffic and impressions in the search console. Google search you also want. to set up Google Analytics so there are plugins that can do that in WordPress or you can just paste the code in the header if you're good at that kind of thing but want to start seeing the traffic you see page by page.

Based on that, you can see it across the site and you can start to see how much traffic you're getting and then sort the math for all the meta descriptions that you know, index your site, and do some of those things next that you want to create your content. strategy with SEO in mind, so you use something like hreps for keyword research, it's a paid tool now, but to do keyword research you need a pretty simple paid tool, you can't use the free keyword planner from Google, it just doesn't add up and he won. I won't get the results if all these other sites make money, rank on Google and use tools and you're not falling behind, but you can if you want, just use a month of ahrefs and then cancel or do everything. your keyword research for six months and then cancel, but it's the tool to use for keyword research get 10 to 20 articles, keyword titles and put them in a content calendar, put them in a Google Sheet , start thinking about what you're going to write, start planning that content strategy and after you have your keywords with a mix of informational content in your niche plus transactional content with a heavier sku towards informational content, maybe two thirds informative and one-third transactional, then start creating your article to use Surfer SEO together.

With wordpress or google docs, whichever you prefer, write your articles in template form with introduction with h2 and h3 headings and standard template format and keywordssemantics you need to make them good for search engines, then you publish your content. wait for the rankings, you'll see what your starting rank is, it could be on page four, it could be on page eight, it could be on page 20. It could be on page one, you never know, but you start seeing it and using it on function of the data. then you start your link building strategy so that we have link building and you know that on and off page go all the time at exactly the same time, so the two ways of SEO never end, you are always creating content for your site web and We are always doing link building to get links to your website and those two disciplines never really end, so you start your link building strategy, start doing some outreach, build some links, build some relationships with other blogs , then you cover topics and become an authority, so we want to We make sure that based on the data we see, we start receiving impressions in Google Search Console and Google Analytics, we refine it over time so as not to force Google to become experts in an area in which we really are.

See what Google thinks we're good at and then dig deeper into that based on the data, so if you start a website and you know about 10 articles or 20 articles but you don't have links to it yet, you're probably not going to get a lot of traffic. If anything, you need to build some links to get some initial impressions in Google Search Console and sessions in Google Analytics, so once you start seeing that, it's usually a link building issue at this point if you're still not getting anything . which takes time, it can take three to six months, but know that you probably don't have links yet, you don't have enough authority and your site is not indexed correctly in Google, so it's usually a link building problem at the beginning, before starting.

When you get traffic, people try to force it and say, I'm going to write all these articles in this area. If it doesn't work, Google starts ranking the content in the shoulder niche or something related, then you should focus on that. and really push and see what Google is working on based on a knowledge graph based on real data so that you then become an authority in these different sub-niches, so it's not really about forcing a big finish on a niche site or a small micro-niche site, but to build the real brand around you around SEO, build a brand and test multiple sub-niches until you find the ones that work, maintaining and refining them over time, so you need to become an authority , you really need to write a lot of content in the area and get links to that content to really rank and make money with SEO, you should know that monetization takes time, but you need to focus on it from the beginning, so yes, we can write about anything we can write about tying shoes, birthday cakes, and gender reveals. party ideas and how to buy a pair of socks, whatever you know, you can write and people try to teach that I'm going to rate for like customer service, well good luck with that, you know what you're going to do. money in it, when it comes to SEO, yes we want traffic, yes we want to rank on Google, but ultimately we want to make money and that comes with the right approach to informative and transactional content in your niche, making content strategy correct, making a content assembly. line format so you can rank many articles because not all of them will rank doing link building the right way so know that SEO takes time but it is the most stable foundation for any online business once you are ranked in Google.

They usually keep ranking on Google for years and years and these fundamental principles of SEO have been around for a long time but they keep changing slightly and we just need to get more involved and future proof our site and do better SEO so yeah like that out It's interesting for you if you want to know more about how I do this, how I make 300,000 a month with my online business, be sure to check out my free masterclass in the link below. 60 minute free training exactly how to run an online business and make life changing money, thousands of students have been through this, had many aha moments, you can also sign up for the training program blog growth engine through there, so we have three full-time blogging coaches who can help you with unlimited coaching calls so you can literally click on a calendar link, book a coaching call and be in touch with someone to discuss your issues.

We have video responses on loom weekly. The big question and answer community is the best blogging program you know in the world so you can watch the free master class 100% free and If you want continuous training and support, you can also choose that or just stay on YouTube, watch these videos , but if you like, please like it, comment with any questions you have below. Check out other videos on my channel about this affiliate blog. marketing making money online and see you in the next video