Best Selling Secrets Galleries Won't Tell You - The $5000 Rule

There's a gallery secret that can turn a $300 piece of art into a $5,000 masterpiece while increasing your sales and it only takes 2 minutes of work. I revealed it during an art fair in London, so I'm walking around the fair. It's a mix of independent artists and Galleries and in a sudden moment I see one artist in particular that catches my eye, absolutely incredible art, by far the

best

artist at the fair, so I stop and start talking to him and I ask him how he's doing and he's very real, very honest and he

tell

s me that it's not going so well that he hasn't sold any art yet and you can see the shame on his face you can feel the sadness because he hasn't sold anything yet he feels that his art it's worthless and like us Speaking in a sudden moment, he says while laughing a little that maybe he should have listened to his father when his father encouraged him not to leave art school to pursue an artistic career and I asked him how much it sells for his art and he points. on a particular piece of art $300 and then on another piece of art $900 now you have to understand that the

galleries

at that fair that sell lower quality art sell it between $5,000 and $110,000 and then I immediately know what is happening, it is committing the Same mistake I made a couple of years earlier in the same building during another adventure and then I asked him the following question: If you have to buy a coffee machine and you don't know anything about coffee machines, you go to the store and see 10 coffee machines. coffee. nine from $100 to $650 and there's one that sells for $30, which of the coffee machines do you think is the lowest quality and he's like, well, yeah, probably the $30 one and I'm like, yeah, That's exactly what's happening right now with this? fair you have the

best

art at the fair but you are

selling

it for $30 what do you think people who don't know anything about art are going to think about your art and right before I leave I

tell

them to take the prices of your artwork and multiply them by at least five if you want to have a chance at this fair and I'm leaving and as the day goes by I'm thinking about this artist, did he take my advice and if he did, did it really work? and then I can't stop thinking about it, so I go back to the fair and when I arrive the artists are already packing things, the fair is almost over and I get to their booth and I see that their father is carrying his son. on his arm and his mom is taking a photo, so I really don't want to interrupt and I don't want to be that guy who's waiting, so I leave a couple days later and I get a message from that. artist, this is what he said, thank you very much, thanks to you, my father was proud of me for the first time in my entire life.

How does pricing your art higher generate more sales and, obviously, more profits? What do these

galleries

do? Just let them know that this art is not new. I'll explain all of this with a $5,000

rule

in a minute, but to understand it all I want to show you with a couple of examples what I think are the most powerful observations you can. Make about the gallery landscape. This Hotco painting was sold by Nler gallery. I hope I pronounced his name correctly for $8.3 million. The curious thing about this work of art is that it is fake. The Nler gallery, one of the most respected galleries in the world, one of the oldest.

In the United States they had to close their store in 2011 because they had been

selling

counterfeits for 15 years. What's even more mind-blowing is that the Fine Art Expert Institute estimates that 50% of all art circulates in galleries and at auction. The houses are fake, this is obviously an estimate, what is not an estimate is that between 70 and 90% of the art they review in their laboratories is fake. 90% is crazy, so one question I ask myself is how much Janine honesty is there in the gallery landscape. Here's another example, between 2008 and 2019, only 2% of the $196 billion in works by Art that sold at auction houses came from female artists to put that in perspective, Picasso sold in that same period for $4.8 billion and so what does that mean? it means that one picu artist sold more than all the artworks by all the female artists in the same period in the entire s database to combine and therefore one question I ask myself is whether female artists are less capable of making quality art than men. probably not and if they are so capable of making art then the question I ask myself is whether the price of art in the Art Market has anything to do with the quality of the art, you tell me, but the numbers don't lie. here is another example in the first images a portion of the Sine Chapel painted by Michelangelo a masterpiece and the restoration that happened you can barely recognize the face in the second example we see an altarpiece painted by V and what happened to the Sheep during the Restoration is, I mean, they demonized the sheep and then the third example is a fresco in a church in Spain.

You understand that these restorations are carried out by the largest institutions in the world, by the greatest art experts in the world and this is the result and So, the question I ask myself is: how much do these great institutions of art really care about art? art superstars? Here is one more example. This is the best example I could find. Eve Bouier, a Swiss R distributor, bought the Salvador Mundi for $83 million and sold it immediately. to Dimitri Ribolov I hope I pronounce it correctly, a Russian billionaire for 127 million dollars, so he basically deserved a profit margin of 44 million dollars when Dimitri found out about this, it suits Eve Bouier now, why is this possible ?

Why is it possible to increase it by 44 million dollars basically? It is possible to store the artwork and have some connections because of the secrecy that exists in the art world, so the question is what secret strategies, what secret things behind closed doors are happening to make all this possible, so let's figure it out. These questions, the second sales strategy. What I want to share with you is something I found by accident while I was backpacking in ch so we want to go to Rise Fields because I want to take some cliché photos of Rise Fields with the sun reflecting off it as you go. that kind of thing and there's just one problem the sun is already setting and we don't have much time anymore so naturally I'm stressed and suddenly out of nowhere a seven year old boy appears walking, dressed in a strange costume from the culture of honey and this is a Chinese girl so she obviously doesn't speak English, in other words everything that follows happens through non-verbal communication, first she gives me an egg, she hands me an egg and now I politely refuse. because what am I going to do with an unboiled egg?

She proceeds to put the egg in my pocket. Now I'm a little afraid that this is some kind of big-pocket genie disguised as a seven-year-old, so I politely decline. and kindly push it away now the third time she proceeds to give me the egg again. Now this is a cute boy so she's fine, I accept the egg without realizing what would happen next, she extends her hand and asks for money now considering me. I am not part of and I just received an EG. There is only one right thing to do. I take the EG. I throw it in her face and she starts crying the whole thing, of course.

I only give her money now, a little later, she was reading imp. Persuasion psychology by calini and I came across this exact strategy of giving something worthless meaningless like an AR as a flower and then asking for money in return and it turns out that the Har Krishna Society built around the world 321 centers including properties and houses. temples all those things just with this begging strategy, so this strategy is actually extremely powerful and extremely lucrative now, why is it so powerful? Why is it possible to earn so much money to build all these things around the world just by giving a flower? and then ask for money or give an egg and then ask for money what is going on there and besides that, what does this have to do with gallies galleries are selling millions of works of art?

Surely they are not using this backup strategy, well you would be surprised. how similar their strategies actually are. Well, Dennis Reagan did an experiment that explains it all, so this is what he did: he asked subjects in a room to rate works of art to rate paintings. Now the appearance of the paintings was disguised for the real experiment. It would happen and one of the subjects every time two subjects one of them was an actor, let's call him Damon and this is what would happen, they would grade the paintings according to Aesthetics and things like that and then on a break Damian would go out to the bathroom and then he would come back in some cases, not in all cases, but in some cases with two Coca-Colas and then I would say to the subjects, well, I asked if I could buy a bottle of Coca-Cola and so I bought two, here's one for you and, of course, the subjects. are very happy, the real subjects in the experiment are very happy that they received this bottle of coke and then after the study was over, Damien asked the real subjects if they wanted to buy raffle tickets to win a car for 25 cents each and like you, I could wait because it's intuitive when they received a bottle of coke and were happy they bought more raffle tickets.

Okay, this is kind of logic, we understand this intuitively, but what's more, and this is very powerful after the study was done, they also asked. Subjects were required to complete a questionnaire to rate how much they liked Damian and what could be expected when there was no bottle of Coca-Cola, given that the number of raffle tickets they purchased was linear to the amount they liked Damian, the more They liked Damian, the more he was drawn. They bought tickets, but when there was a Coca-Cola that was given the responsibility factor had several impacts, the desire for reciprocity, the desire to give something in return after receiving the coke, was more powerful than the sympathy factor. and this explains everything, that's why I was overpaying for an egg, I didn't need it, this is how haira society built their whole religion and this is something galleries use all the time if you go to a solo show and there's 60 people walking and art on the walls.

Objectively speaking, it's terrible, no one says it's terrible, everyone says it's amazing, why do they say that amazing? Because they get free wine, they walk around with free wine they got from the gallery owner and now they feel the need to do something in return to reciprocate. That is, you like works of art and, in some cases, buy them. This is the second sales strategy. This is the power of reciprocity. If you do something for someone, they will be much more likely to do something for you in return. Now, how is this sale applied? secret as an art that has no Just soet in an ethical way that really makes you feel good.

I have created a complete PDF guide where I list all the Selling Secrets galleries they use and how you can use them at any time. your career I will give away at the end of the video, let's move on to the next sales secret and talk about the $5,000

rule

. At the beginning of this video we talked about an artist at an art fair who valued his art at $5,000. instead of $900 and suddenly it started selling and clearly people were more interested in the $5,000 piece that they wanted to buy it more even though it cost a lot more money and then why?

Well, then AEL explained the psychological phenomenon that is happening here with a beautiful experiment in which it asked participants to rate the taste of five different wines at various prices and, as expected, the more cost the wine, the higher they rated the wine now here's the twist two of the five The bottles had the same wine inside, one was priced at $90, the other was priced at $10 and the participants rated the higher priced wine, Although it was just as tall, they thought it was in better taste. Now this is kind of intuitive, we can understand it, but What's more, and this is mind-blowing, they also subjected the participants to brain scans while they were doing the experiment and what they discovered was that when the wines were the same but had different prices, the participants not only They rated the wine more when it was priced higher.

We also saw more activity in the regions of the brain that were responsible for pleasure and what is happening here is that price not only influences perceived value but also experienced value and this It's very powerful and it's possible that when you price your art higher, people not only perceive it as more valuable but actually experience more joy from the more aesthetically pleasing aspects of the artwork because it's now priced higher. . I think this is absolutely what is happening and this is why this artist at the beginning of the fair was not selling, he was doing himself a disservice by pricing the art so low in another study that Dan Ari did.

He gave people painkillers and all the painkillers they gave him were placebos, so there was nothing real to it and they also told him. participants the price of each analgesic and when the analgesics were more expensive they relieved the pain better so it had more physiological biological impact even though they were placebos and therefore the placebo is also affecteddue to the perception of the analgesic. value of that particular thing and therefore something as simple as pricing your art higher could actually make the experience for the collector and you much better in every way possible. Now the question is: are there other things that also take only a minute or two? would have the same kind of impact and then we come to the fourth sales secret that I want to share with you, so this Gallery secret is also something that I found by accident.

This is what happened. I'm 16. I'm about to go. I studied architecture and so I needed a stronger laptop so I could use the auto-cradle programs and those heavy architecture programs, now my mom didn't have much of money at that time, so buying a strong computer means it won't go away on vacation that year, so we get to the store, we go to the computer section and all the computers are piled up like 10 computers on one table and 10 computers on another table, it's not a lot of space, you can try them, okay, we check the specifications, we go over them and then there is another section.

A much larger section, this one has 20 squares and the other one. 4050 square meters full of Apple computers and we decided to go take a look and we get to that section and we only see four or five computers, a whole table, a super big table with just one computer on it, that's it and I immediately feel this need. to buy an Apple computer what a beautiful design look at this spe this must be incredible it is also twice as expensive or three times as expensive and we ended up buying an Apple computer my mom sacrificed not only a year of not going on vacation but two years of not going on vacation on vacation now why did this happen why did we suddenly feel this need to buy an Apple computer now what is happening there is the same thing that is happening in the galleries intuitively we know that the real estate space in those stores is extremely expensive and therefore So, having just one computer on a big table, that must mean that that computer is very powerful, that must mean that that computer is very, very good and that's exactly what's happening in those galleries in London, New York and Paris intuitively. .

When you walk into those stores, into those Gallery spaces, you know that real estate prices are extremely high in New York, in those rich neighborhoods you can pay 20,25,30 thousand a month in rent, so you walk into that store and you see four walls and Instead of the walls being filled with paintings, you see a painting on each wall on display, and so what does that mean? It means that that painting is extremely valuable, it is worth hanging in such an expensive place, all things are subconscious signs of wealth. and value that we then connect to the work of art or the Apple computer and as a result we not only think that the object is more valuable, but we experience it as more aesthetically pleasing, we experience it as more valuable as we just described in the other research.

So what does it mean for artists exhibiting at an art fair, for example the artist at the beginning of this video? Well, instead of hanging your booth full of artwork everywhere, leave plenty of room for reproduction, just hang two, three, four pieces because, intuitively, people know that that's a sign of wealth that's a sign. of value importance and all these things now obviously knowledge without execution is the equivalent of being a dolphin, they have no opposable dumps and therefore they did not change the world and therefore The question is: how Can we implement all these sales strategies that have just been explained?

What can we really do as an independent artist? Beyond the artfare type strategies and that is rather the free thing they have, the best type to tell it. The secret galleries won't tell you. In it we will explain all the details step by step on how you can implement all these strategies so that you no longer have to feel embarrassed when people ask you what you do for a living, in order to complete this video. I have yet to talk about the biggest selling secret of all, the one that makes all the others obsolete, one that galleries stole, borrowed, used or learned from Picasso, who used it to turn doodles on napkins into thousands of dollars of profits.

I share it in the video drowning in unsold pieces selling galleries Secrets won't tell you the link is in the description and on the final screen don't forget blah blah blah blah that's it, get out of here