5 Reasons People Fail With Amazon FBA (straight talk)

Hello everyone, I'm Tatiana and today I'm going to share with you five

reasons

why

people

fail

when starting their Amazon FBA businesses, so the purpose of this video is not to be pessimistic or to disappoint Debbie. I'm trying to be realistic and want to share. with you some information that can help you so that you can detect certain things along your journey, be able to identify them and, if it doesn't help you, hopefully, change that so that you can see success with your Amazon FBA business throughout the years. years. I've trained hundreds of

people

to build their Amazon FBA businesses and I've learned a lot just through observation.

Success leaves clues, but so does

fail

ure, so I often survey people and find out that it's been six months. Where are you? What were your goals and where are you? If people haven't achieved their goals, they often tell me why and I learn a lot from those answers, so I came up with five

reasons

that seem to be a theme among those who don't achieve their goal of building an FBA business. , so let's dive into it with number one. Number one is inaction, the inability to take action, or simply no action at all. I'm always fascinated by how people spend so much. of money, you know, thousands of dollars invested in a course in a program to learn how to build an Amazon FBA business the right way, learn how to build it with a solid foundation and I think it's a great decision to do in many cases Because instead of starting this business blindly, you're actually getting some kind of education and because you don't need any kind of marketing or business experience to start this business, it's really valuable to have some self-help, some education that you can pursue. yourself and from a reliable source, but I'm always fascinated by how people invest in a program. uh, often people who are not rich.

You know that it was certainly a great cost to invest in the program and, despite that investment, they do not take action. Sometimes they see one. module two modules of the program maybe sometimes even complete the program the course, which is actually very rare because statistics show that most people who buy courses never finish them, so when people ask you what is the success rate of a course, actually it is not. the right question because most people never complete the course the real question is what is the success rate of people who completed the course and took action because completing the course is something you really have to take action on learning something is one thing but what you do with what you learn is the most important thing so many times people invest in the program but don't take action on it so I ask why and most of the time they tell me the facts but They never tell me the truth.

The truth is that my children have more activities after school that I have to take them to and that's why I no longer have time. I have more responsibilities at work, so I have to get to work earlier. The economy has changed. the facts but not the truth and I say it because all those things are true it's all the facts but it's not the truth it's not the reason you haven't been successful with your goal of building an Amazon FBA business if your goal is to build an

amazon

fba business despite those drawbacks those challenges maybe those limitations you will still find a way to do it you will still find a way to make it happen if it is a priority for you if you see value in it if it is your desire if you have a strong reason to do it so the limitations are usually excuses and excuses that you have to understand it is a fact it is true yes your children have activities after school but it is still an excuse and the reason is because the truth is that the reason why People often don't follow through and take action because of fear, that is the deepest and most ingrained truth is that there is a fear of taking action and where does that fear come from?

A lot of things can be a lot of things, it's different for everyone, but usually it's a fear of failure, so I'm afraid that if I take action and you know, maybe I just don't know how, I don't have what it takes to build a successful business. so it's a fear of not being successful it's a fear of investing money and then losing that money it's a fear of not being successful and being humiliated in front of your family or friends who know that you're building a business and you know it so then you don't get any As a result, it's fear of disappointing yourself, so there are usually a lot of fears and that's the truth, that's the reason you don't take action, it's not because of all the external things in the environment.

The hustle and bustle is happening because if something is important enough to you, you will find a way to prioritize it, you will give it time, um and that's what usually happens so the first thing is not taking action and that takes. We move on to number two, which is perfectionism. You know, once you start to build up some courage and say, "Okay, you know what I bought this program or made the decision to build my business, like I'm going to do it" and then you start. to do your product research, start learning about how to sell on Amazon, start knowing, build your top 10 product list, but then you start to fall into analysis paralysis and start having trouble moving forward, you reach a dead spot, maybe you found it.

You like the top three products, but you can't decide on that product and it's been months and you still haven't taken any further action. You haven't gotten any results in your business because you're stuck there in the analysis. paralysis really affects people and it's usually a feeling of a little bit of perfectionism where it's like oh, I'm looking for that perfect product, I'm looking for something better than what I found, I'm looking for something that you exactly like. The numbers are going to be incredible, it's going to be perfect and therefore you will never find the perfect product because there is no such thing as perfection, you can't define perfection, it's extremely subjective, so perfectionism is actually what it really is. , the fear has returned.

It comes back, it's knocking on your door and it says hello, I'm back and I'm here to stop you from taking further action and that's usually what happens when you fall into analysis paralysis, it's not because there are no products left to sell. on

amazon

it's not because amazon fba is dead it's not because you know you don't have the right tools, the right chrome extension, whatever it is, those are all resources, it's not any of those things, it's usually because you're falling into a little perfectionism. which is really just your fear stopping you from trying to stop you from taking further action so fear really gets in the way of our success if you haven't noticed and it's not just with amazon fba it's with everything it's everything in life, everything in life and we have to understand that we have these brains that are 2 million years old and they are survival brains the purpose of the brain is to keep us alive the brain is not meant to make us happy or live a full life or a life with purpose no, he doesn't care, he cares about the survival of the species, he wants us to survive and reproduce, that's all, and the way we survive is the brain, it's fear, fear helps us in many ways, so that if you think back to when we were cavemen and we said you encountered a saber-toothed tiger, then what happens is your brain starts to feel fear and fear, it's a signal telling you to prepare for something, that's when can be useful when there is something real. there really is something to worry about there really is a saber-toothed tiger chasing you so you want to think about fear because fear is getting you out of there fear is saving your life it's going to pump adrenaline and cortisol through your body so you can fight or run away, get out of there or, for example, if you're walking down an alley and it's night, you're not in the safest neighborhood, you see someone's shadow, you start to feel afraid, that's real. that's a real fear, there's a reason you feel like it's because there's something that you're not in a safe place and your brain wants you to survive so it's telling you okay, get ready, look at yourself, find a way out. from there, so there is The Purpose of Fear, but the problem is that now in the age we live in, most of the things we fear are a matter of our imagination most of the time, when we fear things, we fear things that They're just, you know. in the future I'm afraid I'm afraid of failing in the future well, what do you mean you're failing?

Well, if you're going to think about the possibility of failure, you should also think about the possibility of success. You have to think about both, you can't just focus on failing, so fear has a purpose, but in today's day and age, where we are generally not in danger in our daily lives, we live very comfortable lives, we have nothing. chasing us there is no real fear the fears we have are generally irrational we fear things that could happen we fear things that really are it's just the issue of our imagination our imagination runs wild and that's why we have to be able to recognize that and be able to identify the difference between real fear and fear, that's just maybe it's my brain trying to protect me because to your brain, anything that's new is risky, you know everything you haven't done before, you don't have it. experience doing it yet, so it's risky from your brain's perspective because it doesn't know what's going to happen, anything could happen well, so you have to understand that just like starting a business, it can be scary, it can be scary. for you and your brain is starting.

To find all the reasons why it's risky, why you should be afraid of this, you start thinking about the worst case scenarios and the reason you do that is because you're trying to protect yourself from the unknown, but you don't know that maybe . what you're trying to do is really good for you, maybe what you're trying to do will really help you live the life you want, live the life you want, so you have to be able to control that. The key is not to wait until you don't feel afraid because fear is inherent and it's not going to go away, even the people you admire the most respect the majority, the most successful people, the most daring people, whoever they are, they all experience fear, everyone has it, it is built. so don't wait until you no longer feel afraid, the key is to feel afraid and do it anyway, when you know what is best for you, you see that life is a dance between what we want most and what we fear most, and so you have to understand that whatever you resist persists, so if this is fear and this is me and fear and I are button heads, well, let's push each other, it starts to persist and it becomes very tiring.

Anything that resists persists. Instead of resisting fear, you start learning to dance with it, you start learning to move with it and it becomes a lot easier, it takes less energy, you get to know fear a little bit more, so what that means is that When fear comes, knocking on your door you say oh hey fear I've been waiting for you what took you so long I knew you were coming well come in let's dance because then it becomes a game because you know your brain is trying to fool you right now you know this game, you've played it before and you say okay, well I know it's going to do its thing so let me play or along with fear, let me dance with fear, I'm still going to do it.

Do my thing, but fear will take you with it, so understand that we all experience it and it's part of the process, but the problem is when fear paralyzes you, it's when fear stops you from achieving your own success, when you get in the way. path. of your own success your brain gets in the way of your own success and we have to be able to see that for what it is it's not that you're incapable that you don't have the ability to succeed that you don't have uh what it takes no, not at all, you have something called human potential, which is incredible, it's an incredible force that we can't even define, that's how strong human potential is, it's what creates the world, it's what creates society as we know it.

These buildings and infrastructure, these ships, everything here is made because of the human potential of the people who harness that human potential. You have it too, so there is so much greatness you can create, but you have to be able to overcome fear. It's part of the process, so perfectionism, analysis, paralysis, um, it's all part, like the fear brain, of a kind of signaling and activation, and you have to be able to identify that and overcome it. Emerson says that a day you don't grow is a day you don't overcome fear, so usually what you want in life is on the other side of your comfort zone and if it is on the other side of your comfort zone , you might be a little afraid, okay?

Sometimes you have to get out of that comfort zone if you really want to achieve great things in your life and fear will be part of that process, so don't be afraid of that, so the next challenge that seems to arise is low self-confidence now I already mentioned this but I really want to break it down because I think it's very important to understand it better. I'm going to use Tony Robbins' success cycle to explain this, so I want you to imagine four squares, one in each corner and one in each corner.the top right corner of the square says potential and that potential is human potential now as I mentioned human potential is amazing it's what creates everything you see around you and we can't really define human potential we don't know.

What are the limits? Science has set limits to human potential, but humans have surpassed those it has challenged. Science looks at people who break world records or who you know. Science has said you know it's impossible. Humans can't do that and he has proven it. science is wrong so we are regularly finding out what humans are capable of and the only way we find out is when people push the limits is when the impossible becomes possible so we still don't know how much potential we have it's quite amazing and cool. The thing is, every person is born with it, it's not a special talent or ability, it's human potential.

Every human being, if you are human and you are watching this, it means that you have something called human potential and it is like if you already know the genie in the bottle you know you can make three wishes or you never know what will come out, you can unlock anything, its forces harvested within you, so that's human potential, so in the top right corner we have something called action, how much action do you have? take to the blank space, you know how much action you need to take now, in the bottom right corner we have something called results, the results you see in your life, the results of your goal, the results of building your Amazon Fba business and in the bottom left we have something called belief or certainty so let me give you an example if you know I'm going to start an Amazon FBA business but I'm on the fence about it and I think there's a 50/50 chance I'll do it.

I'm going to be successful with this. Maybe not. I have to be a little cautious with this. You know, I don't know how it's going to go. I don't know if I have the ability to succeed in business. I've never been an entrepreneur before, I'm not too sure, so how much potential am I going to tap into? 100 of my potential. No, I'm going to take advantage of about 40 of my potential. That's okay, because I don't have a strong belief in that. I can achieve my goal of building an FBA business, so I'm not really going to try, so if I'm not living up to my full potential, how many steps am I going to take?

Well, I'm not going to take so many measures. like if I was really using my full potential, I would be taking massive steps, so in this case I would like to dabble in that. I'm going to work on my business, maybe like an hour every other day. taking weeks off, I'm really going to prolong everything and if I don't take a lot of action, what kind of results will I see? Well, I'm going to have really weak results, really poor results because I didn't really put much effort into it and if I have bad results, what effect is that going to have on my beliefs?

Well, it will reinforce the belief that this is not for me, it will reinforce the belief that I may not be successful with this, it will reinforce the belief that, oh, this is not working right now, on the contrary, if I have full belief, full certainty that, hey, if I just follow this program that I already invested money in, and I just follow all the steps and take the massive actions that I have. full belief, full certainty that I will achieve my goal of building a successful Amazon FBA business without a doubt and I am capable of doing it.

I know I can do this, so how much potential am I going to tap into? to 100% of my potential because I have full faith, I'm excited, I say, yes, we're going to take advantage of this, let's do this and how many actions am I going to take if I take advantage of my full potential. I'm going to take massive action I'm going to work very hard I'm going to work days and nights I'm going to do whatever it takes and if I take massive action what my results will be I'm going to have incredible results I'm going to see great results.

I will be surprised by my results and if I have surprising results, is it because of my belief system? It will reinforce it, it will reinforce the belief system, yes. I am capable of this, yes this is amazing, yes this business is legit so it all starts with your belief and unfortunately we are often our own worst critics and don't believe much in ourselves or what we are capable of doing and maybe. We don't have very supportive family or friends who can help boost our self-confidence, but in reality the belief has to come from you, not from anyone else, so that's the thing, I find that a lot of times People don't believe in themselves and they are capable of building this business and because they don't believe strongly in themselves, they don't access their full potential, they don't take massive action and then they don't see the results, so their job is really build. that belief that you know, do what you have to do, get all the peace of mind you need to move like this business, see success stories, get the best program you can, set yourself up for success and then commit to it, okay, make the decision to start your amazon fba business and to be successful with it, the word decision comes from the latin word incision, which means to cut, so when you make a decision, you cut off all other possibilities, you make a decision, you are like that, there is only one.

That's right, I'm going to be successful no matter what I'm going to make this happen no matter what there will be challenges along the way there will be responsibilities that I have to take on my children to their extracurricular activities. I'm going to have more work responsibilities. Those things may come up, but I'm going to commit to building this business no matter what and build the belief system so you can take that massive action and see amazing things. To get results you have to believe in yourself guys as no one else will do it for you so you have to instill that within yourselves and once you start seeing results you will start developing more confidence.

Okay, so you just have to work from the beginning. It may be difficult, but as soon as you start seeing results, you will build more confidence and there will be a domino effect, you will gain momentum and momentum is everything in business, when you have momentum, like success begets success, it becomes like that. It's a lot easier and I can speak from experience, like just going to the gym, when you go to the gym at first like you're working out, you don't see any changes in your physical body, it takes time, but a few months later you start. to notice oh my biceps, my biceps are growing and I'm starting to see some definition, then you start looking in the mirror a little more at the gym, you start to develop more confidence and it reinforces your decision to exercise, it reinforces your decision. getting extra exercise and it makes you want to do it more to work on it so number four is time management so another reason I find people fail with their Amazon FBA business is lack of time management, it's not really learning to do it better. use the time, I understand it like we're all busy and most people, I'd say 95 percent of people who start a business on Amazon Fba do it on the side, it's a side hustle, they have a job or career. full time or maybe even two and it's something they're doing on the side for now and eventually hope to do it full time, so we're all busy, and the only thing that's the same in the world is the time we all have 24 hours. one day, so how is it that some people seem to like swimming from one continent to the next and one day and other people can't swim from one end of the pool to the next?

It's just time management, it's learning what to prioritize and we don't learn these things in school and this is my big thing about the education system. It really needs to be renovated. This is just that we are so far behind. We need to teach kids a lot of these fundamental things about how. living life like managing time learning how to manage your money learning how to invest like the things that people need to live a successful life um that's a video for another day, but time management is very important because again we're all going to having responsibilities and it's learning what to prioritize and when, so if you only have an hour to work on your business, your side hustle every day, well, it's very important that you use that time wisely and it's very easy to get distracted in this day and age oh my gosh, with just the notifications on the phone switching between social media tabs, you know, playing video games like we have a million things that could distract us if someone calls you and checks your email, so the distraction is really the enemy here. and thus learn that when you sit down to work you turn off anything that could be a source of distraction for you turn off the phone turn off social networks log out do not have it open be in a space where you can have peace and tranquility and once you do you've done, then it's all going to depend on what you're going to work on and often people tend to work on things that aren't going to move the needle in the business and this.

It is very important that as a business owner you have to be able to recognize the difference between tasks that are just maintenance tasks that will simply keep the business running versus things that will actually grow the business so that you can actually It moves the needle in business and the thing is, it's very tempting to start with the small things first, to begin with. Oh, let me check my social media pages and see if anyone messaged me on Instagram for my business because that's what you want. do and we tend to put off the things we should be working on because they require a little more brain power, they're a little less fun to work on and so we don't prioritize them, so you have to have a little bit of self-discipline here to see okay, let's look at this list, let's see what we see, let's have a big picture for you, like what should I do right now and what's the most important thing I could be working on in my business. today, if I only did one thing today, just one thing in the next hour or two, what would it need to be to really make a difference and do that one thing and focus on that one thing, like not getting overwhelmed with a huge to-do list?

Do one thing that will make a difference in your business and then if you already did it and you have extra time, great, do the other things, but very often we don't know how to manage time. prioritize, so time management seems to be a big challenge, especially when people have kids and you know you don't have someone else to take care of the kids, kids can be kind of a distraction when you're trying to work, you have to be able to really create, like find a way to create an environment where you can have peace of mind to focus on your work and that can be like having a conversation with your kids like, hey, when this is at the door, does it mean mom or dad? . is working and you will have to ask mom or dad how to do this, whatever it is, you have to have some boundaries and

talk

with the family so that time management seems to be the culprit.

Now the last number five is the foul. of desire to learn, a lot of times what I see is I see people starting to gain momentum, launching their product, having some initial success on Amazon and doing well, but then what happens after that? Why not? Your business grows, why don't you see more success in your business? And what I discovered is the lack of desire to learn and you know, with this business it was sold on Amazon. It's simple, as I mentioned, it's simple and it's a process. it is something that can be done step by step and can be replicated and that is why it is simple but it is not easy simple does not mean easy it is not easy in any way if it were easy then everyone would be successful it is not easy nor do I even want it Be honest as if everything is easy is not going to be rewarding.

The reason it is so rewarding to accomplish something toward a goal you set for yourself is because it was a challenge. I have this. Don't know. If you can see it, this puzzle here is a thousand piece puzzle. It was not easy to put it together with a thousand pieces each and each piece is like that and it took a long time to put it together and it was very rewarding to finish it. Because of the challenge, it is not easy to do this business nor can anyone expect it to be because if it were, everyone would be successful.

Well, it's just a great opportunity and it's a simple process that anyone can start, but the problem is when people I don't want to learn so often I hear things like Tatiana well, I don't know how to do marketing, I don't know how to write copy for emails , I don't know how to contact influential people, I don't know. I know how to do ppc advertising I don't know how to do web development and I'm like well well the only way you know how to do something, the only way you learn to do something is by learning it, everyone starts somewhere, we're not born knowing how.

To do everything, we have to have the desire to learn it and a lot of times people don't have the desire to learn these things and if you have the money, then you have the luxury of outsourcing it. Someone else hires someone to do it for you, but for many people that's not the option and then they just leave their business because they didn't want to learn. They didn't want to pick up a book and learn or buy a course to teach them how to do paid advertising. byclick, you know, or Facebook marketing or whatever, it's not just when you start a business, that's what happens with businesses.

There is always something more, you have to be aware of it and you need to have a strong desire to learn and the will to learn, if you don't you will be left behind. It's evolving, it's constantly changing, that's why I. Unfortunately, once they get started, people start to gain momentum and then they hit that plateau, it's because they haven't done it, they haven't pursued continuing education, they haven't taken the business into their own hands and realized that Hey, me. I am responsible for this and I have to learn. I'm going to have to hire someone to help me with all of these other components of the business because there are so many different elements as your business grows when you're starting out.

It's a one-man show, but as your business grows, there are a lot more moving parts and you have to learn how to do it yourself, which I was willing to do and did later on. I outsourced things and hired people when I could. afford to do it through the profits of my business, um or not, so those are the five things, my friends, um, pretty simple, pretty basic, as you can hear through this, what I'm saying, None of this has to do with tools, it is not. about you, you know the latest marketing tactic from Amazon, all of that is available to you, you can find it all online through programs through communities, everything is available, you have access to it if you are watching this video, you will be able to have access to those things normally what inhibits people what prevents people from achieving success is themselves, we get in our way and therefore if we can get out of our way then we can really see what we are made of and give ourselves. a chance to succeed, you know, if we can eliminate the fear, we can start giving ourselves a chance and if you give yourself a chance, you might be pleasantly surprised with the result.

Alright guys, this video is very long, so I wait. You enjoyed it, let me know in the comments section which of these five reasons why people fail with Amazon Fba are you currently challenged? Is there anything that is time management? Is it procrastination or perfectionism? Is it just an action or is it just a fault? willing to learn what it is, let me know in the comments section. I love to know, I would love to help if I can, if you have questions, but even more so, I love to get to know you a little better and see where you are at.

We are with your business, so best wishes and see you next time.