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5 Persuasive Words That Controls Minds

Jun 08, 2021
You're going to love this. Today I am going to teach you five

persuasive

words

that you can use to control the mind. The first word is "you." Now, why is "you" so powerful? Understand that human beings tune into the radio frequency called WIIFM and that is "what do I get out of this?" Unfortunately, sometimes we are very selfish. We're thinking, you know, why should I pay attention to this? Why does it matter? What's in there for me? Why should I even give you the time? So when you say the word “you,” it automatically communicates, “Hey, this is something for you, pay attention.” Imagine you're walking down the street and you hear someone shout, "Hey, you!" You say, "Oh, is that me?" That is the power of that word.
5 persuasive words that controls minds
So in your messaging, in your marketing, or even when you're selling one-on-one, are you using a lot of "you" or are you using a lot of "I" or "me" or "our company"? Use much more "you" than "I", you will automatically be more

persuasive

. Word number two, and it's "free." That's right, "free." Ah, if it's free it's for me, right? People like bargains, people like free things. You know sometimes when you walk into a supermarket or store and find a free sample? "Hey, try some, try it, take a bite, try this." "Oh, okay, that's up to her, right?" That's free.
5 persuasive words that controls minds

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5 persuasive words that controls minds...

People like free things. Now, you have to be very careful and use "free" selectively, because if you use it too much, you can devalue your product, service or your offer, but if you use it wisely, maybe it's a free sample, a free sample. rehearsal. Because we must understand, as human beings, that we do not like risk. How can we eliminate risk for potential customers? How can we take some of that risk and put it on our own backs? One of the most powerful ways to do this is: "Hey, you know what? This is free. "Try it, see if you like it." "Oh, okay.
5 persuasive words that controls minds
So that means for me there are no risks, "so what do I have to lose?" You know what it's like when you say a free sample, a drink, something, a sample, a tasting, whatever, and you're like, "Oh, this is pretty good, I guess I'll buy some" versus, "Hey, no, There's nothing free. I want you to buy this right now." Oh, that's something new I've never tried before. I'm not going to take that risk. So the second word is "free." Word number three, which is "new." That's right, "new." We want to know what's new. Hey, sometimes you talk to your friend, your friend. "Hey, what's new, what's going on, right?" We want to know the news.
5 persuasive words that controls minds
Why do we tune into the news every damn day, right? What's happening? Which is the news? Facebook, what is happening? Which is the news? We like new because new means it's exciting, it's different, right? It's not the mundane, it's not the typical norm. We always want to know. Human beings are very nosy. You want to know what's new, new feature. So in your marketing, maybe for your products or services, whatever you do, you can introduce a new feature, a new benefit, a new update, right? You want to know what movie, what's the new movie, the new song, the new video on YouTube every day.
We want to know what's new. So how can you incorporate this into your messaging and marketing? Use "new." Word number four, and it's "now." "Now." You know, nothing kills sales more than delay. Procrastination equals poverty. You don't want your potential clients to procrastinate. How is a sense of urgency instilled? How do you ensure they take action now? Not tomorrow, not the next day, I won't answer you now. See, the word “now” itself creates a sense of urgency. Even through testing on my own website, we tested a number of different things where when you say "Just click here" or you say "Click here now," that makes a difference and increases conversion.
Ok, so where can you use “now” in your sales copy, on your website, in your email, or in social media posts? Where can you use the word "now"? Right there, people think, “Okay, wow, I need to take some action.” Just listen to the difference: "Act" or "Act now." "Buy" or "buy now". "Take advantage of this offer" or "take advantage of this offer now." You see the difference? Word number five, and it's "secret." That's right, come a little closer. Let me share a secret with you. I can't tell you, it's a secret. People want to know what the secrets are, what's going on.
It's like fear of missing out, FOMO, right? You've heard that term, you want to know what the secret is. Tell me, I won't tell anyone. Tell me the secret. People want to know secrets and it's a very, very powerful word. It is within our DNA. We want to know the things that other people don't know. We want access to knowledge that other people don't have access to. So, “secret” or “secrets,” better yet, more than one, are very, very powerful

words

. So those are the five persuasive words. Let me demonstrate and use these five words to persuade you right now.
What if there was a way to be more persuasive in all of your communications? What if there was a way to influence with integrity? What if there were simple words you could use right now to close more sales with ease? Now, if you want to master the art and science of closing, I invite you to click the link below and somewhere here, and join me for my new master class, free of charge. When you attend this free masterclass, I'll teach you some of my most powerful persuasion secrets. Click on the link. See how it works? Right there, in those few sentences, I used all five words.
I've used "you", I've used "free", I've used "new", I've used "now", and I've used "secrets". See how it works? So go ahead, what are you waiting for? Click the link and see you in class.

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