10 Tricks Advertisers Use To Make Food Look Delicious | Generations React

- Are you telling me that DiGiorno is lying to me?! - You can see it well. It just...

make

s my stomach turn. - That

look

s frozen. That's so weird! ♪ (rock intro) ♪ ♪ (upbeat music) ♪ Okay. Melted cheeseburger. Double cheeseburger. - Is this how you get the cheese to be perfect? - Well. - "Chopsticks keep ingredients in place." Wait, what's going on here? - This is not safe to eat! - Oh, these are the things where, in advertisements, they

make

food

look

better than it really is? - Oh. Oh. (laughs) - (laughs) - Yes. literally. This is literally what it looks like in real life. - (laughs) That's all.

Real versus what they show you. - I guess it looks the way you would like it to look. - I made a hamburger commercial. They brought so many burgers and cared about them. - (FBE) We have more to show you in a moment, but that was a quick clip showing some of the

tricks

advertisers

use to make this burger look perfect. - Yes, it's very fascinating, because I fall in love with it. I say, "Well, that looks good," and it never looks like that. - (FBE) Today we'll show you 10

tricks

food

stylists use to make food look

delicious

in commercials, television, and more.

And we'll have you try one of these tricks yourself to see how easy or difficult it is to get the perfect food photo. - I'm ready. Let's do it. ♪ (rock music) ♪ - Aspirin? - Oh, because that makes it more effervescent. - Look... that looks beautiful. - (laughs) Now I didn't know. - That?! No way. - It seems a bit untrue, because my food is never that pretty. - This is making me sad. It just ruined a perfectly good Sprite glass. ♪ (rock music) ♪ - Shaving cream. - (laughs) - Enough! It's actually not whipped cream?! - No! (laughs) Ah! - And it doesn't melt! - That's pretty smart.

DARE is. - Whipped cream tastes better than shaving cream. Let's be honest. - Every time I put shaving cream on, I think... I want, like... you know? (laughs) ♪ (upbeat music) ♪ - Uh... - What are they doing?! - Look, that's a little weird. They're putting screws in the pizza. - Okay, that's just weird. - That? (laughs) Are you trying to keep it going? - Maybe that's why kids eat glue, you know? (laughs) - Oh, wow. - Oh, more stretching. Oh Lord. - I feel ethically repelled by this. You can see it well. It just... kind of makes my stomach turn. - Are you telling me that DiGiorno is lying to me?! - My mind is a little foggy right now.

This is great. - (FBE) So, you're really going to try this pizza trick. - Oh! - (FBE) And this has actually been debated by some food stylists, and some popular brands say they don't use this method. But we still wanted to see if you could recreate this clip and make the cheesiest pizza ever. - Awesome. Let's get gross. - I will be successful! - I'm going to want to eat it! Nooo! - Pour this here? - (FBE) Mm-hmm. - I understand. Well. Come on... quick, quick, quick. - We threw it right here. - Well. It's actually mixing! - Oh Lord.

That smell is not at all appetizing. - Well. Oh, wow. -Ah. Oh. Um... - It's going to be the most appetizing pizza ever! - So I go like this? Okay, so there's that side. - Uh... ♪ Womp, womp, womp ♪ Five-minute crafts, you lied to us! - One two three. I am fighting. (gasps) Ooooh! Wow! (claps) I'm very proud of myself. (laughs) - Ahh, look at that. It was a lot harder than I thought simply because the timing was important. But actually doing this is quite easy. ♪ (rock music) ♪ - Hmm. - It seems fun to do it, just on the sponge. - Wait, French brother... nooo. - Why do they put them on sticks?

Is it like this standing on a box? Oh! Yeah! Well. - Yes. (laughs) - Liars! - You know, I've never thought about how they do that. This never crossed my mind. I never questioned the perfect fries. - It's too perfect to be true. There are no small ones that you find at the bottom after taking out all the big ones. - That's pretty cool. That makes a lot of sense. - They look better in the commercial, I must say. I knew something was happening, but I didn't know to what extent. - When you associate fries, you think of the little red cardboard and then of the fries that stick out perfectly.

Hollywood, baby. ♪ (upbeat music) ♪ - Hairspray. - I mean, I guess it'll give it that shine, right? - Nice and shiny hairspray. - It looks good, but... that's for your hair, not food. - Isn't taste more important than appearance? I guess when you advertise, it's not. - It seems more appetizing. It looks fresher and more

delicious

, so it tempts you a little. ♪ (upbeat music) ♪ - Jelly. Glue is... it's probably on the food pyramid. - Oh no. Oh God. - They're making cereal or something. - Oh, they're acting like it's milk. Ohhh. - Come on! Look at that perfect bowl of cereal. - This is how they get it to float up. - I would never have thought of that. - Huh.

I'm not angry about that. Just from the pictures, it makes a lot of sense. - It's not so immoral, because they don't sell milk. They are selling the cereal. - More is included besides color. It's like the texture, how it looks on top, everything is like that... creating this beautiful image of the food in your mind. - (FBE) We're going to have you try to make your own perfect bowl of cereal. - Oh my God. This is great! - This is going to be terrible. - Oh well. Give me that glue. - (FBE) And here is your "milk". - Cool.

Thanks for the glue. - My milk smells like primary school. - This seems totally unethical. - This is so strange. (laughs) - We need a lot. Well. - So, I mean, is there any science to the placement to make it look tastier or do I just do it randomly? - I should have put this one here. Oh wait. I can move it. Hey! - Maybe I should look into this. This is really fun. - I could give this to my roommate and say, "Here's some cereal," and that's what it would look like until they put it in their mouth, and it was terrible. - Okay, there we are.

Perfection. - I'm ready to eat it. Ready? Well. - (FBE) Yeah. - (laughs) ♪ (rock music) ♪ - (laughs) - So, that's how you do it? - Ahhh! That?! "Tampons are heated with water in the microwave to generate steam." - It's not strange... - What a revelation. That's much more dramatic than the other one. -Who thinks about these things?! - So if you don't have tampons, here's another option. Dry ice. Well. - We used to do that. We used to do that when we were kids. - Oh. Oh yeah! I watch YouTube videos of people doing experiments with dry ice.

That's smart. - That's the most logical one for me. That's what I would think if I had to do that. - It looks hot and ready to go or something. - It looks delicious. I just want to get on the screen and grab the food. ♪ (upbeat music) ♪ - Pancakes. Alright. - Panca-- oh, so that it accumulates. Yeah! - Wow. - That's really cool. - It makes sense to make it seem like there's more. - (jokes) - Wait. That?! (laughs) What? - It worked. It has the right color and consistency. - They tricked me. I thought it was syrup.

I mean, I guess that does its job too. But also, that is so inedible. You can't put motor oil on your body! ♪ (upbeat music) ♪ - Okay. Red food coloring. - Butter food coloring. Well. Where is this going? - Oh, it's ice cream. - Oh! That? Frozen? Come on! - Oh my God. Oh! MMM. - That's fascinating. Makes me want to try some of these. - I mean, it makes sense why they would do all that, so it doesn't melt on set or something. - Once you have to promote it and film it, you're right, the ice cream will melt under these hot lights.

So, you need to think about something else. They are so clever! People are very intelligent. I could never think about these things. - (FBE) Well, lastly, let's have you try to make delicious commercial-grade ice cream... - Okay. - (FBE) ...that doesn't melt. - (gasps) I'm excited. (laughs) - It's like I'm in a cooking game or something. - I'm very interested to see how this turns out, because it's still, you know, ingredients. (laughs) It's just very different. - I don't know why I'm waiting for something, like the other shoe to drop. It's like, okay, there's got to be a trick to this. - It's like, I mean, buttery in the middle. - It doesn't look anything like ice cream.

The ice cream is definitely rather solid, like if it's too frozen you'd break your wrist (laughs) and it would come off your shoulder. But this is just... there's no friction in it. It is very light and feels dry. - I'm going to put two drops. Let me see. - One two three four. Maybe five. (laughs) - Now it has a very sticky texture. - This is so strange. Looking at it and not thinking about the texture or anything, it looks like it could definitely be ice cream. - Well. Look, I'm thinking more about the appearance than what it will actually be. - That looks frozen.

That's so weird! That's so weird! (laughs) - Okay. There's my ice cream. - This seems attractive to me. Okay, it looks frozen. I see that, how they work. I still don't understand how anyone sat down and thought about this. - That's so weird! It's like the texture of it looks like, okay, it's about to start melting. Like, ahhh. - (FBE) Now that you've seen all these food tricks used in advertising, do you have a new appreciation for food style? - Yes. I think it's a lot of work. And the whole concept of it looking better than reality is a very interesting concept. - I'd love to say that, ah, man, I'd be amazing at it, but I have no idea what I'm doing.

You have to have an eye for it and it will probably require some training. - It's a cool career, because you have to be very smart to think about what is so attractive about this food, how do I make it look attractive in a commercial instead of just the real food. - He's smart. I'll give them that. You have to sit there and think about these things that actually work, because if you do it wrong, someone will see it on camera and say, "That's so fake." It takes a little work. You have to make it look real.

You have to make it do its job and be better than real life. - (FBE) Over the years we've seen more and more things modified to look better online and in the media in general, so this is just one example of that. So how do you think fake media, like doctored photos on Instagram or even food used in commercials, has affected the way we view images today? - I mean, it's kind of like Photoshop in real life. We expect things to look better, like food or something, so it affects our way of thinking. - I think it makes our brain want more things or want everything to be perfect, which is not the case, but we like a good presentation, that's why we Facetune our selfies. - I think food is fine to make it look better, but on Instagram, you don't need to use Photoshop. - It does affect someone's psychology when they look at Instagram thinking that that is the standard of beauty.

But we're not going to have the same association with food. - The images that we capture believing that they are real are not. The things that seem real to us surprise us and we do not believe them. - I sit there and look at photos of myself or photos I take in general, and if the things I'm seeing aren't perfect, then I start to feel terrible about myself or maybe I start to wonder if I'm good enough. Growing up with this, maybe it was a little hard for us, because now we are all perfectionists who stress and overthink every little thing. - Now we have so many things that we can change, alter and make them look better than before.

We do it because the human eye wants to see something that is pleasant rather than something that is not. It just shows that not everything is real and everything is fake. - Thanks for watching this episode of Generations React. - Have we missed any gastronomic tricks? Let us know in the comments. - Calm down! - Hello everyone. Lauren, producer here at FBE. Thank you very much for watching this episode. What kind of food content do you want us to try next? Let us know in the comments and you might see it happen. Bye bye! (off) Ugh.

It's not a good choice.