Zach King: The storyteller in all of us | TEDxPortland

Wyden & Kennedy, some people may be upset, advertising companies spend millions of dollars, and I am sure of this because I work with them, I work with big brand companies and I know how much money they spend. They spend a lot of money designing an ad that doesn't create the necessary buzz, and after all that effort, they don't approve it. While my friend Tatia filmed this video with a budget of $1,300, and when she posted it, 80 million people watched it. This is a crazy number. I think it's a testament to the fading power of content creators today. Creativity is not limited to advertising agencies.

Or have millions of dollars to make a Hollywood-style movie. You have the enormous potential available in digital technology. It's all in your hand. If I wanted to encourage you in something, this is what I would say. This device has tremendous potential, use it well and be creative. As well as computer programs and design programs. Someone once said that he uses his hand and the device's mouse to design very beautiful logos. Did you know? One day those tools will disappear. I was as

king

! If Beethoven and Mozart were alive today, what would their music be like? How will they do it?

Are you going to use digital instrument interface technology or a synthesizer? What Beethoven's music would sound like today. Or what would writers do in our current era? Would Da Vinci become the next Steve Jobs if he had the technology? I don't know what they would do, but I'm sure we all played a role in certain moments in history. And we have a tremendous capacity for innovation. I want to record a video now. Do you want to appear on Vine Video? Audience: Yes. I think it would be great to make a good video. I'll explain to you what Vine Video means because my parents are here. (Laughs) It's an application that allows you to record a 6-second video.

This time it is available only to you and you publish it on your YouTube channel. If you don't care, millions will be watching. I'll go down where there's better lighting. And we're shooting a video together, that's how it's going to happen. I'll click the record button and record the first half of the video with the audience. The idea of ​​the video is to teleport me to the stage. Is the idea great? This is what I'll do, I won't need you now. Sit where you are and act normally. I'll say, "Hey, I'm here at TEDxPortland, now I'm going to go up on stage." I know it sounds so stupid.

But wait until I get on stage. (laughs) Most of the time when I make these videos, my colleagues think I'm weird. but it does not matter. Now is your turn. When I record the second half of the video, I will go on stage in real time. I want you to make noise, stand up, clap or whatever. This clip will be seen by a lot of people, okay? are you ready? Audience: Yes. Leave your phones so we can record videos. Here we go. As soon as it lands you will say your sentence. (Applause) (Applause) (Laughter) That's great, I love the enthusiasm.

I'll post it later. It will be seen by approximately 1.1 million people. If you don't mind, you will appear in the video. You look so amazing. thank you so much. (Applause) (Applause) I'll tell you where to find the edited video when I post it online. What I would say is that you have the technology in your hands in this mobile. You have potential in various specializations. If you are a writer or composer. I want you to realize that these are just tools, so in a few years this technology will evolve, or maybe in six months. Newer versions of computers and cameras will appear.

Maybe one day you'll answer the phone like this: "Hello, how are you?" I don't know what the technology will be like in the future, but it's just a tool. What matters is our mind. Your ideas are what inspire others. Take advantage of the tools, apply your ideas and design what inspires the world. (Applause) (Encouragement)