Why Selling High Ticket is EASIER than Low Ticket Products
Jul 17, 2023Hello everyone, I am here, founder of clientandconsulting.com, helping you get clients online now. In this video, I'm going to cover low
charging versus
charging and exactly what the benefits, advantages and disadvantages of both models are. One downside is not being subscribed to this channel because you can't see these amazing videos, so make sure you subscribe. Now that you're signed up and have a big head start, let me break down the numbers for you on a monthly low sale of £50,000. ticket
ticket
charging versus high
ticket
charging and exactly what the benefits, advantages and disadvantages of both models are. One downside is not being subscribed to this channel because you can't see these amazing videos, so make sure you subscribe. Now that you're signed up and have a big head start, let me break down the numbers for you on a monthly low sale of £50,000. ticket products
and a £50,000 monthselling
high
pricedproducts
, but before I do that let me make a comparison between Rolex and Cassio.Here I have a Rolex box of my Rolex watch that I recently purchased. Now imagine that people buy Casio watches, there is nothing. It's wrong with Casio watches or other low-end watch brands, but what is the real difference between someone who buys a Rolex watch and someone who buys a Casio watch? What is the difference between the watch? They both tell the time. They both say the date. It's just the price. They paid now because Rolex charged much more for their watches or other luxury watch brands. In fact, they can give you a red carpet experience, which means they can give you a glass of champagne.
They can give you tea, coffee, cakes, whatever. I give you all that, I don't know about you, but every time I have been in a showroom where they sell Casio watches or other low-end brand watches, I have never been offered a drink and I have never been offered a glass of champagne. because they just don't have it in the budget and the same goes for your program, the more you charge the better you can serve your clients, you can serve them at a much higher level, you can help them much more and you can really give them that red carpet experience and that's what will ultimately get you better clients and a much better success rate and make you truly love what you do and the people you work with.
Now, let's go back to the board, so here. we have a low ticket and a low ticket is usually anything from zero to two thousand and a high ticket, you know, the class is three to five thousand plus and considering it's on the lower end of the high ticket , it goes up to 20 30 and up so Here we need 50 clients, okay, 50 clients every month, which you know, is not a lot, but it is a lot because the question is okay, with a low ticket, we need 50 with 50 clients every month to reach the goal, but here. we're
selling
we were selling an offer of 5 000 we only need 10 clients and let me tell you something, the process to acquire these clients and these clients is practically the same, yes, it is practically the same, so let me ask you this question if you were going to go to washing cars five days a week and you know you'd get paid a thousand pounds a month for it.You probably wouldn't do it, but imagine if you were going to wash those cars, the same cars, but they were going to pay you. five thousand dollars a month to do it, you probably do it with a smile on your face what's the difference just the price they pay you, that's my point, okay, a lot more clients here than on this side, the other thing is When people buy low cost products it's usually an online course, just videos, no support, no training, none of that, so what happens is you get a lot of support tickets when my low cost business started to take off a few years ago, I had to hire someone. just to help me deal with support tickets, people can't log in, people don't know where this is, people don't understand that and need support so I had to hire someone to help me deal with it , the other thing that a lot of people don't tell you about low ticket, okay, you have support tickets, you also have chargebacks because people don't use those things, so they could have paid a thousand pounds or dollars or whatever for your thing but don't use it so what they do is they go and charge your credit card company and then it has a negative effect on you so that's another thing that no one tells you about the next thing is that Your success rate suffers, why does it suffer?
There is a very good saying: when they pay, they pay attention, so what does that mean? The more your clients pay, the more serious they take the job and actually do the work, whereas if you charge a low ticket, you know you have to have a certain mindset to be able to get on with the job and get it done, and when you get stuck and don't there's no one to help you, you figure it out, but usually those kinds of people will pay for expensive training anyway, so you have 50 clients. a ton of support tickets you have loading shelves your success rate suffer from stress oh my god I was so stressed when we were running this model it was amazing like you know it's a far cry from sitting on a beach drinking a pina colada or whatever it is, it's a very hands-on job, like you're dealing with the admin who deals with support tickets, making other videos to explain or better explain certain scenarios, etc., and so on.
Now let me tell you about the high ticket model, so 50 clients only 10 clients I only need to work with 10 new clients per month to reach the same goal support tickets, guess what they are, we practically do not receive any support tickets, why, Because there is training involved, we have weekly training sessions where people can log in, have all their questions answered, and can continue with whatever they need so we don't have chargebacks for support tickets. We do not have chargebacks. Because? Because if people sign an agreement with whom they want to work. us, they know what they're getting into, because they have a different mentality, so we don't have that at all.
Our success rate is phenomenal, okay, it's gone up a lot more from here and really that's because of when they pay attention. Okay and the stress, guess what, I'm stress free now because we have a well oiled machine, we have an amazing operation, we have amazing support structures, coaching calls, accountability systems in place so the business pretty much runs on its own, so if you're looking for a more passive approach to your business, your coaching consults well and truly your service based business, in my experience the high ticket is the quickest and easiest way to get it and if you don't know how to create an offer of high ticket or you think that no one is going to show up to pay well, stay tuned because I'm going to make another video that will cover exactly how to increase your prices and have your customers still love you for it, so here's a little sneak peek right now .
He may be here but he wants to finish. here so I'm going to tell you exactly how to jump from here to here in that video that's why you need to subscribe and turn on your notifications so look this is just this just my experience sharing with you the low ticket to the high ticket I hope that you can. I have learned something from this and if you need help please contact me, my team will be happy to review it and see if we are a good fit to work together. There will be a link below in the description that you can book a call with me and my team and we'll take it from there, but as always, thank you so much for watching, see you in the next video.
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