Why Don't People Buy Sony Smartphones?

Hello, what's up, mkhd here and this is the

sony

high quality wireless android 10? Fingerprint reader with haptic motor and power button, a revolutionary technology, thin bezels without holes or notches and just a modern, minimalist and clean form factor, flagship material, right, and that's fine, but technically anyone can build it, but the thing is, this phone also has a lot. of other things, unique and really useful things that I haven't seen on any other phone, but this all leads to a question: why don't more

people

buy these as if Sony had about zero percent market share in

smartphones

during the last couple? for years in a row and I think I have an answer, but first let me show you what's really good about it, so the biggest one for me is this screen, so I mentioned that it's a 21x9 aspect ratio that we've seen. a little bit more now you know, it keeps it a little bit narrower and more comfortable in the hand, more accessible and I mentioned the thin bezels, they're not worried about going all the way to the edges and ending up with a notch or a punch hole or something and it actually allows them keep the front speakers, that's awesome, but this screen is also 4k, so it's a six and a half inch 4k screen in your pocket, which is crazy.

I remember the first 4k phone I reviewed, which was in college. It was also a Sony phone, but yeah, now, even in 2020, there's something weird about seeing that 2160p option on a YouTube video and toggling it and having it look as good as any other smartphone screen I've ever seen. Also a pro tip definitely go into the display settings and switch to creator mode if you have this phone it will give you the most accurate color, the most attractive videos and photos and yes everything looks great now here is something else that It may seem minor but this phone has a tool-less micro SD card and the SIM card tray just pops out like that, now expandable storage is already amazing but going the extra mile on a phone where

people

can also take a lot of photos and videos and designing this lever where you can quickly take out the tray and swap Cards whenever you want, while maintaining water resistance, is really super impressive.

This phone also keeps that headphone jack so they didn't have to do that and we all know they didn't have to because Sony clearly already sells some of the best ones. There are wireless headphones and wireless headphones on the market, but they kept that headphone jack anyway, good guy Sony, actually speaking of headphones, if you order this phone, there are a ton of bundles floating around out there, while they will include their $350 world class Mark IV headphones for free, free, this phone also has a lot of really cool software features, like I said, it has Android 10 with Sony overlay, which is actually pretty close to stock, which may surprise you to many people.

It's a clean launcher with the Google Explorer page next to it. google quick search side box at the bottom there aren't many pre-installed apps either but some cool stuff added here the always on display when enabled we will show you the icons of your most recent apps to give you notifications and will actually tap to let you know which one is your most recent notification, why is it ringing. It's also easy to multitask on this tall screen, it's smooth and works great, so watch this when you press the button in the middle. a multitasking for both panes where you can switch to a different app or you can launch different groups of apps so two at a time or quit it completely, it is very well thought out as one of the best multitasking UIs I have used on Android and I'll actually want to use this phone, it also has a pretty unique feature with the speakers that I've talked about, where it will vibrate the chassis, uh, to act as extra bass, so it's a little cheesy, but it's also great if you turn it on. up and literally adds bass from the vibration motor for those lower frequencies, so on songs with a bass line the phone literally hums in your hand with every bass hit, it's a bit wild, you might want to turn it on or turn it off depending on what you want.

Which we're doing, but that's also not something I've seen before on any other phone and this phone also has an LED notification light on the top, which is rare these days, and an additional customizable button on the back. bottom that can be used to start. apps or using it as a shutter button for the camera and then speaking of the cameras, this is another area where you would expect people to want to flock to a phone like this because think about it as well as the best smartphone cameras are. the pixel cameras, the Samsung cameras of the world, Sony makes all the sensors for all those cameras and in addition Sony also makes their alpha line of cameras mirrorless including the a7 iii which has been universally praised as a work of art. technical master and potentially the best camera of the year for 2020.

So Sony has camera technology and of course what do you see? Sony is actually incorporating much of the technology from its alpha camera line into these cameras. The phone mainly has amazing autofocus and that's what I like the most, but also a lot of manual control. First of all, if you just take photos and videos in automatic mode in the standard app, like most people, you'll get a lot. Of good things there are three 12 megapixel cameras, the main one, the telephoto lens and then an ultra wide angle, which is incredible and the photos are quite good, very neutral, you know, very, very good dynamic range, the colors are good, Sharpness is fine and focusing is fast, but there are also professional-grade photo and video apps included, called Photo Pro and Cinema Pro Photo Pro, which basically scale down the viewfinder and give you full camera modes and levels of manual control, like a Sony Alpha camera;

In reality, it's so much control that it requires a bit of a learning curve to get used to filming it on a full touch screen interface, but there's a lot going on here, it's pretty impressive and gives you world-class autofocus, eye and object tracking, its histograms, its exposure compensation metering modes, all of that and then the Cinema Pro app is even crazier to me. You get wide dynamic range 4k video with profiles with adjustable manual controls. ISO control. Venice Color Science. Manual focus and even focus adjustment so you can set two different focus points a and b and then position the camera without problems. among them without searching because yes, you are making a movie on your phone with this, this is next level dedication for enthusiasts, but I think that actually partially answers the question that we are considering in the first place, which is Why Why don't more people buy them?

Why don't more people buy and flock to these amazing phones with tons of enthusiast-level features? Part of the answer is because enthusiasts really only make up a very small percentage of the overall market for anything. but especially from

smartphones

, now don't get me wrong, enthusiast features sell things sometimes, but if you want that true high end sales volume you have to appeal to everyone and they don't like all those awesome camera features. They talked about manual controls and the color science of Venice. This phone also doesn't have a simple night mode as if people want to quickly take a great photo in low light, like the Pixel's night view.

This does not have the front camera. only 1080p 30. and we all know that an increasing mass of people care about the front camera as much or more than the rear ones; it also has a 4k 60hz screen and i bet you could hand this phone to a thousand people and not tell them it has a 4k screen and ask them what they think and you'll probably never find a single person asking if it's a 4k screen and also the Most of the people who already know how to use and make the most of and really like this super high-end manual control on cameras, most of those people already own and use their own main mirrorless camera or something, so don't Don't get me wrong, this is good for those people, it's an extra feature, but it's not a feature that's going to work. to sell new people, look at this graph, this is Sony's smartphone sales volume for the last few years, obviously this is a worrying trend falling from almost 40 million smartphones a year for two years in a row to just six .

For perspective, millions and a half were sold in 2018, that's about as many iPhones as Apple sells in a week in a strong fourth quarter, so to get back in the game Sony needs a strong 2019, they need to come out with a few more smartphones. A little more variety starts to attract more people. Really good phones like the Xperia One Mark II and that should put them back on the map, oh oh, that's not good at all and that's because there's one more reason why people don't buy. these even though they are clearly cool and pretty good and maybe they should and that's because they don't know about this and if you think about it, it's a little crazy that the company that makes all these popular mirrorless cameras and this technical masterpiece, oh and also the playstation and all these televisions and everything that company can't leverage to get over zero percent smartphone market share and from my perspective as a reviewer it's frustrating because it seems like Sony is suffering somewhat .

Anyway, the same thing that LG has going for lately, is their inability to properly launch a phone to the masses, like Apple for example, we talk about them a lot, but they are notoriously very good at launching a phone, they will have an event and then a week later you can book and then a week later they are on the streets, it doesn't take long, the enthusiasm doesn't die, you know, oneplus also does this, Samsung also does this, good launches are like that, this phone was se introduced in May May, so six months ago when it started appearing and I received it last week, so May June July August September October is a long time for enthusiasm to die and for a very poorly thought out launch strategy and you know already Whether it's poorly thought out or poorly executed, it just doesn't look good and doesn't seem like a priority for your business when it takes so much time.

In fact, this phone took so long to come out that it's basically The successor has already been released, it's already been announced, it's called the Xperia 5 Mark II, for some reason, Sony is terrible with names and we won't even get into that, but you know, It's a slightly smaller version with a 120 hertz screen and a bit of a lower price and when I go to bh to try to get it, it won't be available until December so of course people don't want to deal with that , especially when it comes to expensive phones that you don't want. that your phone arrives on the day the sequel is announced and that's bad for reviewers too.

Reviewers want to know that when they review a phone they have all the most up-to-date information and if you didn't receive one in May or June when they were. First they seeded me like I didn't and now you get one and the xperia 5 mark ii just came out why would I even want to review this phone? People aren't even going to buy it anyway, so that's the frustrating thing, it's crazy. Sony can make such a fantastic phone, so interesting and attractive and there would be absolutely no desire to share it or buy it or anything like that, but this is what I still support Sony because I don't want to see this kind of thing die, let's not forget that how much The more competition in any field, the better the products will be, and although that downward curve makes it seem like Sony's mobile division is on life support and we've seen what that looks like in others. before, I don't want him to die for both of us anyway, that's all, let me know what you think in the comments below, thanks for watching and I'll see you in the next one, in peace.